The Philippine’s known power fruits — banana, pineapple, coconut, mango and papaya, in fresh and value-added forms, is the product focus at the Philippines Pavilion in the 19th Gulfood at the World Trade Center Dubai on February 23-27, 2014.
The Philippines participation is spearheaded by the Philippines Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM) in partnership with the Philippine Trade and Investment Center (PTIC) in the Middle East.
At Gulfood, our aim is to increase the market share of Halal-certified products, from 3.45% to 5% which is valued at US$118,500.00 total Philippine exports to the Middle East. And with our new line of healthy food products, we will position our country as a reliable source of high-quality food products in the MENASA market. – CITEM Executive Director Ms. Rosvi C. Gaetos
Part of the country’s objective as well is to increase awareness of the country’s collective brand Food Philippines, which carries the power fruits and other healthy, natural and organic food and beverage Philippine products.
The Gulfood or the Gulf Food Hotel and Equipment Exhibition and Salon Culinaire, has established itself as the world’s biggest annual food and hospitality industry trade show. From its four day editions in previous years, Gulfood 2014 will be running for five days, with an increased space for its local, regional and international exhibitors.
The location of the Philippines Pavilion is at Hall 8, Booth Numbers F 8-9, E 8-10 of the World Trade Center in Dubai, UAE.