Synergy brings success.
This was proven true in the recent Philippine participation to Thaifex-World of Food Asia, which was made possible through the maiden joint venture of the Philippine Food Processors and Exporters Organization, Inc. (Philfoodex), the leading food industry association in the country, and the Center for International Trade Expositions and Missions (CITEM), export promotions arm of the Department of Trade and Industry.
The Food Philippines Pavilion at Thaifex – World of Food Asia.
Thaifex-World of Food Asia, is dubbed as Asia's most influential food and beverage, food technology and retail franchise food trade event. The show celebrated its 10th edition on May 21-25, 2014 at the IMPACT Exhibition and Convention Center, Bangkok, Thailand, with a promised solid international growth and a 40% increase of exhibition space in the Fine Food segment.
The government, through DTI-CITEM, joined hands with the private sector in order to promote, sustain, and expand the Philippine food exports to Thailand and the rest of the world, resulting in a stronger and more successful Philippine participation in Thaifex.
"We are proud to co-organize this event together with Philfoodex, in bringing Food Philippines to Thaifex. It has been a very good avenue for our country's top selling export products to be promoted in Asia's influential meeting place for global players from the food, beverage, food technology, and retail & franchise industries," said Rosvi C. Gaetos, CITEM executive director.
Visitors and buyers walked in stride the buoyant Philippines Pavilion at the Challenger Hall of the IMPACT Exhibition and Convention Center, Muang Thong Thai, Bangkok, Thailand.
The Philippines Pavilion, occupying a space of 198-sqm, housed 20 local food exporters represented by 56 delegates with its fine selection of processed food, snack items, specialty products, sauces and mixes, and beverages. Right after the event, the 20 companies generated a total sales of US$10,948,000.00 and 260 total inquiries.
Four Philippine companies were featured in the Halal showcase setting in Thaifex, namely: Agrinurture, MFP Home of Quality Products, Global Food Solutions, and Chef Tony's – a testament of quality and dependability of Philippine food exports.
The Philippine delegates at Thaifex on Day 2, before the Opening Day of Thaifex.
In addition, the Philippines' Arabica coffee from Davao, won in two categories in the Roaster's Choice coffee awards. The local coffee brand named "Kapatagan", planted and harvested in the Mt. Apo ranges, and processed naturally by the indigenous tribe of Bagobo, won 1st in the Syphon category and 2nd Runner Up in the Espresso category. These are brought to the trade fair by the Philippine Coffee Board, Inc., a member of the ASEAN Coffee Federation (ACF). Said coffee awards gathered over 25 microlots from coffee farms in the Philippines, Indonesia, Myanmar, Thailand, Laos, Vietnam and other ASEAN coffee producing countries.
Among the local VIPs who visited the Philippine Pavilion were La Trinidad, Benguet Governor Nestor B. Fongwan and wife, together with Sen. Cynthia Villar's Senior Directors namely, Ms. Roselyn Enrique, Ms. Elizabeth Platero, and Atty. Rhaegee Tamana, who were assisted by a Koelnmesse officer Noli Nicanor and CITEM officer Ms. Rowena Mendoza, during their tour of the exhibition. Gov. Fongwan, upon seeing the scale and potential of the show for his constituents in Benguet, for their potato, carrots and other homegrown root crop and vegetable growers and exporters, highly considers organizing a group participation in Thaifex in 2015.
The said trade fair was likewise an excellent venue for CITEM to promote IFEX Philippines, the biggest food trade fair in the country, scheduled on May 21-24, 2015. CITEM project coordinator Ms. Rowena Mendoza met with various trade groups in Thailand including the Department of International Trade Promotion (DITP), Thai Retailers Association, Thai Chamber of Commerce, and campaigned through Pavilion to Pavilion visits, for the promotion of IFEX Philippines, which will is coincidentally included as an official event of the APEC Summit in 2015.