With last year’s successful US$ 18 million’s worth of export sales, the Philippines gets ready for the 37th edition of FOODEX Japan, aiming for even bigger sales in the trade event.

FOODEX Japan is Japan’s top food and beverage trade show – with approximately 2400 exhibitors from 60 countries and 85,000 visitors – and Japan being the Philippines’ largest destination for fresh food and second largest for processed food. This makes FOODEX an important venue for the Philippine food industry, enabling market access and enhancing product and service competitiveness.

 FOODEX Japan 2012 will be held on 6 – 9 March 2012 at Makahuri Messe, Chiba, Japan.

Read more about FOODEX Japan 2012

With its participation in FOODEX Japan 2012, Negros Island eyes the US$ 9 billion global market for Arabica coffee.

Negros Island is located in the Visayas Region of the Philippines and is divided into two provinces: Negros Oriental and Negros Occidental. Besides coffee production, Negros is the country’s prime producer of sugar.

The Negros Island Sustainable Agricultural and Rural Development Foundation, Inc. (NISARD) leads Negros Island’s participation and the foundation’s Arabica Expansion Program plans to positions the island as a major supplier of organic Arabica coffee in Asia with aims of growing one million organic Arabica trees by 2013 with nurseries established in assisted community organizations. The program also helps provide additional income to coffee farmers and protect the remaining forest cover in Negros Island.

Along with organic coffee, Negros Island’s FOODEX participation will also highlight other products like muscovado sugar, unpolished rice, herbal products and essential oils.

Read more about Negros Island’s FOODEX 2012 participaton

]]> http://thecitemblog.wordpress.com/2012/02/13/negros-island-targets-a-slice-of-us-9-billion-arabica-coffee-market/feed/ 0 citemblogger negros_islands Untitled-3 copy http://thecitemblog.wordpress.com/2012/02/13/philippine-food-giving-the-world-appetizing-textures-and-flavors/ http://thecitemblog.wordpress.com/2012/02/13/philippine-food-giving-the-world-appetizing-textures-and-flavors/#comments Mon, 13 Feb 2012 09:33:09 +0000 citemblogger http://thecitemblog.wordpress.com/?p=204 ]]> People world-wide have been sampling and savoring Filipino staples for years and with the growing Philippine exports and Overseas Filipino Workers, the demand for such staples from different parts of the world have increased. Tropical fruits like bananas, mangoes, and pineapples have become the country’s top selling export products and are internationally available as processed food items or raw ingredients.

The increase in demand for Filipino foods in the international market has done well for Philippine food manufacturers. Food companies get to join various international exhibitions, fairs, and selling missions, gaining knowledge from international food market.

With productive and lucrative results during GULFOOD 2011, the Philippines – with its contingent of 20 exhibitor-companies and five institutional exhibitors – is getting ready for GULFOOD’s 16th edition this 19 – 22 February 2012 at Dubai.

Philippine Food and manufacturers will also be showcased in other international food fairs like FOODEX Japan 2012 (6 – 9 March 2012) and SIAL Paris (21 – 25 October 2012), and selling missions to various other countries.

Read more about Philippine food

Manila FAME will once again feature the Trend Stores, highlighting the latest global trends for this season – Paradiso, Tribal Fusion, and Stone Age.

These new trends will inspire the designs and products under the Merchandise Specialist Program, led by experts Michael Cleghorn and Linda Simpson.

As Manila FAME gears up for its 55th edition, expect more to come on the Trend Stores and other show features. Manila FAME is most definitely getting ready for a bigger and better show.

Read more about March’s global trends.

Design Week Philippines is a bi-annual week-long national celebration that showcases design, creativity, and talent in the country. The event will be launched on 11 – 17 March 2012 featuring show highlights that aims to promote the Philippines as a design hub of Asia as well as the country’s creative industries through trade exhibitions, festivals, workshops, and conferences.

Along with Manila FAME , show highlights will also include:

• Creative Environment;

• Run for Design;

• Design Forum; and

• Metro Manila Design Festival.

Read more about Design Week Philippines

The 2011 Philippine Selling Mission to the Middle East generated over US$ 32 million in food export sales. The trade mission, which lasted from November 18, 2011 to December 2, 2011, gave way to multiple business opportunities between the Philippines and the Middle East. With the growing market for Philippine food products, Philippine food companies were able to have one-on-one business meetings with the Middle Eastern buyers.

The selling mission’s goal was to further penetrate the region’s market and establish Philippines as a reliable supplier of fresh and processed food commodities, as well as gathering trends and updates on trade barriers, safety issues, and import regulations and requirements in the Middle East.

Read more about the Philippine Selling Mission

The Philippines-Korea Design Sharing 2011 Building Partnership and Sharing Knowledge Workshop was held on the 18th of November 2011 at the Manila Hotel.

The Workshops are happening simultaneously in different venues. The participants are given the chance to focus on their preferred topic and at the same time ask their questions.

The workshops are happening simultaneously  from 8am to 1pm. The four workshops are as follows: (Place) Brand Design How to Build Strong Place Brands, (Food) Brand and Package Design The Key Words of Food Package Design: Modern & Classic, New Media Brand & Design of the Emotionists, by the Emotionists, for the Emotionists, Space Design How We Can Make the Brand Power Strong from Space Design. The workshops will be discussed by the speakers: Mr. Simon Park (Brand Design), Ms. LEE Sookja (Food Brand & Package Design), Mr. Brett Choi (New Media Design) and Mr. YOUN Kyung Jin (Space Design) respectively.

The workshop is a more in-depth discussion of what was discussed during the first day of the Design Sharing. It gives the participants the chance to ask the speakers their questions and at the same time have a more in-depth discussion the topic.

The event is organized by The Center for International Trade Expositions and Missions (CITEM), Korea Institute of Design Promotions (KIDP) and the Korea Design Firms Association (KODFA), in cooperation with the Product Development and Design Center of the Philippines (PDDCP).

The Philippines-Korea Design Sharing 2011 Building Partnership and Sharing Knowledge Seminar officially started this morning at the Centennial Hall B of the Manila Hotel. The seminar was attended by representatives of design-oriented organizations, companies, designers and students.

The signing of the Memorandum of Understanding between KIDP, CITEM and PDDCP. (L-R: Ms. Malou D. Mediran, Deputy Executive Director of CITEM; Mr. KIM Hyun Tae, President of KIDP and Ms. Myrna Sunico, Executive Director of PDDCP)

Prior to the seminar the signing of the Memorandum of  Understanding between the Korean Institute of Design Promotion (KIDP), the Center for International Trade Expositions and Missions (CITEM) and the Product Development and Design Center of the Philippines (PDDCP) was held.

Top: The speakers with Ms. Myrna Sunico, Exec. Director of PDDCP; Mr.KIM Hyun Tae of President of KIDP and Ms. Malou D. Mediran, Deputy Exec. Director of CITEM. Bottom: The moderator and speakers receiving their Certificate of Appreciation.

The seminar was moderated by the Chairman of the Industrial Design Program of the School of Design and Arts (SDA), De La Salle – College of St. Benilde (DLS-CSB)  Mr. Victorino Datuin.

The first speaker was Architect Joey Yupangco, Dean of the School of Design and Arts (SDA), De La Salle – College of St. Benilde (DLS-CSB) his talk briefly focused on “Nurturing the Creatives”.

The next speaker was KIDP Head of International Affairs Team, Ms. MAING Eunjoo who discussed Korea’s national design policies and industry. Korea’s design policies were developed through a collaboration between their government and the design-oriented schools and organizations in their country.

They have developed design development programs and financial support programs that will help their SME’s in improving their businesses and at the same time create a higher quality product that reflects their design policies. They are also closely connected with their Design Schools wherein they encourage their students to become great designers through their Next Generation Design Leaders Program. They are also involved in creating a better design education system that will help nurture talented young designers. They also assist their design graduates in finding work around the globe. They encourage students to find work abroad in order to focus on the international market. They also offer design sharing conferences and seminars as well as design-oriented exhibitions and awards.

The next topic discussed was about “National Brand Design” which was given by Mr. PARK Simon, CEO of Cobliss Design Consulting House. He discussed that IMAGES are important in creating a BRAND. In order to create a powerful brand one must have a significant quantity of good images that are in relation to the brand being created.

He also discussed the principles in creating an effective Place Branding. In order to create an effective place brand one must take into consideration the following principles: HOLISTIC MASTER  PLAN, SHARING VISIONS, COLLABORATION, TARGETING, QUICK WIT, CONTINUITY and LEADERSHIP.

Top: Korea and The Philippine Design Industry speakers receiving their Certificate of Appreciation. Bottom: Question & Answer portion.

Mr. Lino Santiago, Chairman of the National Council of Industrial Designers of the Philippines (NDICP) discussed briefly the history of Philippine Industrial Design and the extent of it’s application in the country. He also presented some examples of works designed by Filipino industrial designers.

Mr. Santiago also discussed their future plans to improve the Industrial Design field in the country thru Design Summits and other activities that would further improve the industrial design field in the country.

The next topic is Food Brands and Package design by Ms. LEE Sookja, CEO of LeeGraphics Inc., Ms. Lee presented the key words of of food package design: Classic & Modern, Natural Vintage. She also presented various types of Korean food packaging design that reflects the key words.

She also shared that in order to create a good food package design one must take into consideration not only the physical product but the story behind the product as well. She also advised that food packaging for the Philippines should embody the natural colors/characteristics that are inherent in our country.

The presentation on New Media Design was presented by Mr. CHOI Yong Bin (Brett Choi),  strategic consultant of Emotion Inc., He first  explained the differences between Digital Media vs. Information Technology. He also discussed the top issues that are arising in the Korean Digital Market. He also stated that Design plays an important role in creating an effective Website and Mobile Applications. In Korea the iPhone is the most used mobile technology because of its design and features.

In conclusion, In order to create an effective Website or Mobile Application one must consider the latest trends that are arising in the Online/Digital Market. One must consider the importance of DESIGN in creating an effective website or web marketing plan.

Last but not the least the topic on Space Design was presented by Mr. YOUN Kyung Jin, Senior Director/Planning and Development Team of 607 Inc., He discussed how we can make the brand power strong from space design. He said that in order to create a successful brand space one must first understand the Brand Image, then investigate the brand need through research, finally one must create an ‘iconic’ personality. He then explained further through citing different case studies like iRiver, Kia, Coway and the Gogunsan Archipelago Master Plan.

Ms. Myrna Sunico, Executive Director of the Philippine Development and Design Center of the Philippines (PDDCP) gave a synthesis of the Plenary.

The Philippines-Korea Design Sharing: Building Partnerships & Sharing Knowledge will be held on the 17th to 18th of Novemeber 2011 at the Manila Hotel.

Notable speakers from different design-oriented industries are said to attend the event and discuss the following topics: government design and policy, design/creativity, and food packaging.

Among the speakers are Architect Joey Yupangco, Dean of the De La Salle College of St. Benilde School of Design and Arts; Kim Yunjib, Head of Design Policy Planning Division of Korea Institute of Design Promotion; Simon Park, CEO of Cobliss Design Consulting House; Celino Santiago, Chairman of the National Council of Industrial Designers of the Philippines; Lee Sookja, CEO of Lee Graphics Inc.; Brett Choi, Strategic Consultant of Emotion, Inc. and Young Kyung Jin, Senior Director of Planning and Development of 607, Inc.

Target participants of the event are design professionals, design students, government stakeholders and food exporters.

The event is organized by The Center for International Trade Expositions and Missions (CITEM), Korea Institute of Design Promotions (KIDP) and the Korea Design Firms Association (KODFA), in cooperation with the Product Development and Design Center of the Philippines (PDDCP).

For more information, contact Ms. Dianne Molina at (02) 832-5039 or (02) 831-2201 extension 322; or e-mail creativeindustry@citem.com.ph.