Tag Archives: philippines

PH textiles get a new look for the 60th Manila Fame

The Center for International Trade Expositions & Missions (CITEM) commissioned two of the country’s hottest young designers to create new collections for Home and Fashion using Philippine indigenous materials at the 60th Manila FAME slated October 16-19 at the SMX Convention Center, Mall of Asia Complex in Pasay City.

Olivia d'Aboville

Olivia d’Aboville

Olivia d’Aboville, the program’s Designer for Home, will show modern Home applications of the fabrics developed with the participating weaving communities. Amina Aranaz-Alunan, Designer for Fashion, will create collections of fashion wearables  showing how indigenous textiles can both be trendy and functional.

Amina Aranaz-Alunan

Amina Aranaz-Alunan

The 2nd edition of NeoTextiles Philippines will feature six weaving communities coming from the Visayas and Mindanao regions – twice the number of  textile manufacturer-participants as compared to its introductory launch last year. The Philippine Textile Research Institute (PTRI) provided textile development support and consultancy to the participating designers  as part of  the textile development component of the program.

weaving lady

The featured Visayan textiles and manufacturers are: piña by Heritage Arts and Crafts of Aklan, Philippine silk by Negros Silk Manufacturers’ Association of Negros Occidental, hablon by Salngan Multi-Purpose Cooperative of Iloilo, and raffia textile by Tubigon Loomweavers Multi-Purpose Cooperative of Bohol. While the Mindanao textiles and manufacturers are: hinabol by the Higaunon Women Weavers of Bukidnon and t’nalak woven by the T’boli weavers of Klowil Multi-Purpose Cooperative in South Cotabato.

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To showcase the versatility of the NeoTextiles, Olivia d’Aboville teams-up with CustomMade Crafts Center and Tinukib to produce Home items made of hinabol and hablon. Another participating company, That One Piece, collaborates with Olivia to create eye-catching lamps using the developed fabrics. While Amina Aranaz-Alunan will introduce the ARANAZ chic collections of Fashion wearables using the NeoTextiles.

Last year, CITEM, the Department of Trade and Industry’s (DTI) export-marketing arm, launched its Material Development Program which gave birth to NeoTextiles Philippines as a textile-development and branding initiative for contemporary Philippines textiles.

For more information on NeoTextiles Philippines at Manila FAME, interested parties can visit www.manilafame.com or email manilafame@citem.com.ph.

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Philippines participates in 11th China-Asean Expo

The Philippines will participate in the 11th China-ASEAN Expo (CAEXPO) slated on September 16-19 at the Nanning International Convention and Exhibition Center in Nanning, Guangxi, China. CAEXPO is an annual trade and investment event that promotes the China-ASEAN Free Trade Area (CAFTA) Agreement, which aims for reciprocity and solidarity between China and ASEAN countries.

For the past years, China is ASEAN’s largest trading partner and second largest export destination. CAEXPO can serve as the country’s platform to promote goodwill with the Chinese government by means of trade, tourism, and investment promotions. Through China-ASEAN Free Trade Agreement (CAFTA), bilateral trade cooperation is facilitated, deepening economic partnership and speeding up economic integration.

The Philippines' areas of excellence

“An estimated 100 million of China’s 1.34 billion population are now affluent enough to buy quality imported consumer goods. They have become more prosperous, and now demand for more sophisticated products, with a greater emphasis on quality, convenience, and freshness. Philippine exporters should capitalize on the opportunity to maximize exposure to the Chinese market,” said Rosvi C. Gaetos , Executive Director of CITEM.

At this year’s CAEXPO, Davao will be featured as City of Charm in the National Pavilion. At the Commodity Trade Hall, Philippine manufacturers and exporters will carry Philippine products ranging from arts & crafts, home décor, food products, fashion accessories, and personal care products aimed at attracting Chinese and ASEAN consumers.

The country will also organize an Philippines Promotions Conference in the 11th CAEXPO on September 17 at the Nanning International Convention and Exhibition Center. The symposium aims to attract foreign investors to explore business and investment opportunities in the country and feature investment projects in the country. DTI Undersecretary Nora K. Terrado will head the Philippine delegation to CAEXPO and open the conference.

The previous participation of the Philippines in CAEXPO generated favorable results, reporting USD 3.78 million in sales, with food and health and wellness products taking the lead.

The Philippines Department of Trade and Industry (DTI), through the Center for International Trade Exhibitions & Missions, Board of Investments (BOI) and the Foreign Trade Service Corps (FTSC), will spearhead the country’s participation that will seek to increase the country’s tourism, trade, investment cooperation with China and the rest of ASEAN.

Partner agencies are the Philippine Department of Tourism (DOT), Tourism Promotions Board (TBP), and the Philippine Investments Promotion Plan Steering Committee (PIPPSC) led by its Technical Working Group (TWG).

For more information on CAEXPO 2014, please visit http://bit.ly/1wi8kKi.  Interested parties may call CITEM at (632) 831 2201 loc. 254 or email at dugacho@yahoo.com.

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60th Manila FAME features German home specialist

DK black&white photo

International product development specialist Detlef Klatt from Germany, is set to transform Manila FAME with a special setting of handcrafted tabletops under the Design for Exports Program of the country’s premier design and lifestyle event Manila FAME for its 60th edition.

Manila FAME will feature a collection of tabletops, which include dinnerware, flatware, and other table accessories, produced by 17 different home design companies using different materials and techniques. The special setting, with the supervision of Klatt, is developed under CITEM’s Design for Exports Program which aims to translate trend-forward designs into products that have strong commercial value.

detlef3

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippines Department of Trade and Industry (DTI), organizes the bi-annual Manila FAME, which continuously nurtures and promotes Philippine design in the global market. Design for Exports is CITEM’s multi-tiered and multi-faceted assistance program that provides Philippine exporters, manufacturers, and designers with a full range of design and product development services.

The Design for Exports Program seeks to provide Manila FAME buyers a wider range of merchandise. With the help of this program, Manila FAME will promote and market the Philippines as Asia’s design trendsetter and as the leading source destination for creative export products and services in Asia.

“CITEM will once again excite buyers and guests to the show with the newly-revived category of tabletops. It is equally important to increase the number of exhibitors carrying ceramics and pottery and to boost the product development for natural fibers,” said CITEM Executive Director Rosvi Gaetos.

Klatt will provide product and material development assistance to local manufacturers to create a diverse yet cohesive range of merchandise, particularly ceramics, pottery, and other table top categories. Klatt worked with leading home design companies including Asia Ceramics, Asia Embroidery, Basket and Weaves, Bon-Ace Fashion Tools, Celestial Arts, Chanalli, CSM Philippines, Filtra, Globeasia Nature Industries, Maria Vinecraft, MCCA Industrial Corp., Oricon, Prado Filipino Artisans, Robles Heritage, Shell Arts, Shelmed Cottage Treasures, and TADECO Home, and assisted them in maximizing business opportunities through product development, market intelligence, and buyer matching.

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As part of Klatt’s assistance on material and product development, he has embarked on visits to participating companies located in Bicol, Cebu, Davao, Metro Manila, Pampanga, and Tarlac where he did an evaluation on the materials and techniques utilized by each company. Along with the assessment of each company was his introduction of the program and his concept for the special setting.

“I know the potential of this country as a source of finely crafted products. In the Philippines are materials which you will not find anywhere else.On one side, the materials and techniques show creativity. On the other side, each has a character and tells a story,” said Klatt when asked about his collaboration with the Philippine companies, adding that the companies were very open and enthusiastic to the idea of working with him to develop new products.

Manila FAME is a global platform for the country’s small and medium enterprises(SMEs), which features certified, export-quality products such as furniture and furnishings, holiday gifts and décor, garments, and fashion accessories designed and crafted in the Philippines for the global market. It is the second longest-running trade show in the Asia-Pacific, and is the only trade event in the country that is approved by Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry.

The 60th Manila FAME is slated at the SMX Convention Center, Mall of Asia Complex in Pasay on October 16-19.

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New directions fuel Design Philippines brands

Starburst pendant lamp by Industria

Starburst pendant lamp by Industria

Design Philippines returns to Paris with a collection that embraces the playful experimentation between artisans and designers to unveil new expressions of world-class home designs. These Filipino design brands speak of their own unique design language but at the same time embody the craft excellence of Design Philippines.

In MAISON&OBJET Paris September edition, Design Philippines will present an inspired collection of 12 unique Philippine brands. The country’s top design brands that have made an impact in the international scene lead the Design Philippines team: KENNETHCOBONPUE, with Hive, Schema, Industria, and Triboa Bay Living. Emerging Philippine brands join the delegates led by: Lightworks, Padua, Zacarias | S.C. Vizcarra, with the special participation of Asia Ceramics, Domicillo by Peter & Paul, Miguel Aguas for MCCA, and TADECO Home.

“Working side by side with master craftsmen, designers challenge convention by exploring new materials, exaggerating forms, and fusing processes.  It is a collaboration seeking the balance between old and new, between intuition and reason. The result is an inspired collection of Design Philippines that bridges generations and yet brings a light, fresh breeze from a distant design shore,” said Ms. Rosvi Gaetos, Executive Director of the Center for International Trade Expositions and Missions (CITEM).

Acacia and Ellie by KENNETHCOBONPUE

Ellie by KENNETHCOBONPUE

KENNETHCONBONPUE, MAISON&OBJET ASIA’s Designer of the Year, presents his new collections of whimsical forms achieved from diverse materials and techniques such as hand-sculpted iron, joined rattan poles, and hand-bended metal sheets. Hive leads with Flutter, a sublime wall art of exquisitely made butterflies out of metal wire and wood pulp. Industria features its hand-forged metal creations that are both industrial yet delicate, starting with their Starburst collection. Lightworks puts on display their Piedra collection, which focuses on the brand’s expertise in gilding to achieve interesting and unique patinas.

Ripples wall art and Romblon nesting tables by Triboa Bay Living

Ripples wall art and Romblon nesting tables by Triboa Bay Living

Padua explores classic forms and transforms them into modern pieces that are both graphic and tactile. Zacarias | S.C. Vizcarra gives fluidity and elegance to its Monolith and Monochrome collections. Schema, recognized in the September 2013 edition as Interieur TV’s Le Top 10 MAISON&OBJET d’Interieurs, gives a 3D quality to its interpretation of honeycomb in its newest collection of table lamps. Triboa Bay Living presents the Romblon collection, which combines wood and marble as its table surface.

Monolith lamp 3, Monochrome lamp 1 & Monochrome lamp 2 by ZACARIAS / S.C. Vizcarra

Monolith lamp 3, Monochrome lamp 1 & Monochrome lamp 2 by ZACARIAS / S.C. Vizcarra

Design Philippines is a branding program of CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI). The Design Philippines booth is located at G88, Hall 7, scenes d’interieur, MAISON&OBJET Paris, Parc des Expositions, Paris-Nord Villepinte.  MAISON&OBJET Paris is from 5–9 September 2014 and organized by SAFI, a subsidiary of Ateliers d’Art de France and Reed Expositions France. 

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Philippine furniture exporters to make waves in the MENA region

On September 28-30, the Philippines’ leading home design companies will represent the country in The Hotel Show Dubai happening at the Dubai World Trade Center in Dubai, UAE. The Philippine contingent will exhibit a diverse range of certified, export-quality contract furniture pieces and home accents in a 98-square-meter pavilion. They include Ann Pamintuan, Finali Furniture & Home Accessories Co., Johansen World Group Corp., Lightworks Resources, Inc., Maze Manufacturing Co., Inc., More Than A Chair, Shell Arts Co., Inc., and South Sea Veneer.

Now celebrating its 15th year, the Hotel Show Dubai is considered as the ultimate business-to-business event for the hospitality industry that features products from the hotel investment and development sector through design, architecture, refurbishing, operation, and management. The Philippine participation in the largest dedicated hotel and hospitality exhibition in the region of Middle East and North Africa (MENA) is spearheaded by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).

“The Philippines’ participation in The Hotel Show Dubai will strongly sustain our effort to usher in multiple trade opportunities for the country’s furniture industry. It is an ideal meeting place to strengthen the international reputation of the Philippines as a source of contract furniture and furnishings since the event attracts serious industry buyers from the hospitality and development market of the MENA region,” said CITEM Executive Director Rosvi Gaetos.

The Hotel Show Dubai is where key buyers in the areas of hotel real estate development, design, architecture, and engineering are expected to gather.

“The MENA region is a growing affluent market with hundreds of hotels being constructed and refurbished continuously, making the region a dynamic venue to promote Philippine contract products,” said Lightworks Resources Chief Executive Director Rashmi Singh.

Eight furniture and furnishings companies from the Philippines will bring in new product innovations in the event and will put these products in the hands of the region’s leading buyers and hotel and hospitality professionals who make up 49% of the event’s population.

“The last time our company participated in The Hotel Show Dubai was in 2006 and it was a good one. As we return, we expect that it will become better since we are banking on the hotel construction boom in the MENA region,” said Shell Arts’ Vice President Dennis Chan when asked about their expectations on their comeback to the event.

The Hotel Show Dubai serves a healthy growing marketplace that is about to get significantly bigger with major projects and developments for EXPO 2020 in Dubai and The World Cup 2022 in Qatar.

There will be a massive expansion of hotel rooms in Dubai, Saudi Arabia, and Africa, with 20 hotels expected to start operating in the region this year. Dubai alone has become one of the world’s largest locations of five-star hotels. With these numerous expansions happening at the MENA hospitality industry, networking opportunities with top hotel chain developers continue to arise for the Philippine exporters who continuously make waves globally with its fine design and craftsmanship.

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Fashion Philippines Charms International Buyers at Fashion Access Hong Kong

The Center for International Trade Expositions and Missions (CITEM) participated in the recent Fashion Access trade fair held at the Hong Kong Convention Center on March 31-April 2, 2014 under the Fashion Philippines brand. In the said trade fair, the country’s official fashion brand has received inquiries from famous international brands such as Prada, Dolce & Gabbana, Armani Exchange, Lee and Fung, among others, and earned a total of US$909,023.00 in negotiated sales.

Fashion Philippines pavilion at Fashion Access 2014

Fashion Philippines Pavilion featured 16 local companies who brought innovative fashion collection at the Fashion Access in Hongkong.

CITEM is the export promotions arm of the Department of Trade and Industry (DTI) that took the initiative to promote Fashion Philippines as the country’s fashion brand. Fashion Philippines focuses on the unique design sensibility of Filipino craftsmen and the range of indigenous materials of the country. This brand offers top-quality, tropical-themed apparel, jewelry, bags and fashion accessories that help boost the local fashion industry to become the sourcing destination of unique fashion pieces.

“The fashion accessories sector which includes bags, shoes and jewelry has been identified as a high potential export sector by the government. Our participation in an overseas trade fair like the Fashion Access is part of our efforts to help attain the 2014 forecasted 12% growth rate in the fashion accessories sector, or a total of US$ 893 million.” said CITEM Executive Director Rosvi C. Gaetos.

Megabijoux, Inc. wins the APLF Best Product in Fashion Access 2014

Megabijoux, Inc.’s fashion pieces won the APLF Best Product in the Fashion Access held in Hongkong.

Fashion Philippines at Fashion Access featured high-quality fashion products made of indigenous materials like raffia, ikat weaves, as well as natural materials like shells and animal horns. The Philippine exhibitors met with 139 buyers and garnered a total of US$806,551.00 in sales under negotiation, as well as US$102,472.00 in booked orders, for a total negotiated sales of US$909,023.

Sixteen (16) local small and medium enterprises (SMEs) specializing in fashion accessories represented Fashion Philippines in the said prestigious fashion fair event in Hongkong. Said companies were: Ann Ong, Aranáz (Minaro, Inc.), Armyth’s International Fashion Design, Avatar Accessories, Inc., Bon-Ace Fashion Tools, Chelsi Leather and Services, Crystal Seas Handwoven and Handcrafted Products, Cyprea International, Inc., Earth Works Fashion, Ferimar Import-Export, Inc., Heldred Export International; Kilus Foundation Multi-Purpose; Kitsilver Jewelry; Megabijoux Incorporated; Mika & Gela; and Silnag Native Handicrafts.

Bon-Ace Fashion Tools nominated for the APLF Best Product in Fashion Access 2014

This white leather shoe piece with gold crystals is Bon-Ace Fashion Tool’s nominee for the APLF Best Product category.

Megabijoux, Inc., a jewelry and accessories company based in Mandaue City, Cebu, won the APLF Best Product award. This was sponsored by the fashion fair’s organizer, the Asia Pacific Leather Fair Limited (APLF). The company’s winning pieces are minaudieres, clutches and bags made of metal, in bold designs and contrasting colors.

Two other Philippine companies were cited by the organizers for their attractive fashion pieces. They were Kitsilver Jewellery and Bon-Ace Fashion Tools, which were featured in the Luxury special setting of the show. In addition, six other local companies were featured in the Trend Space setting of the said fashion fair. They were: Avatar Accessories, Inc., Cystal Seas Handwoven and Handcrafted Products, Chelsi Leather and Services, Ferimar Import-Export, Inc., Megabijoux, Inc., and Silnag Native Handicrafts. The Fashion Philippines pavilion, in addition, was complimented by a lot of buyers in the fair as the best in design.

Kitsilver’s golden minaudieres made of brass were also APLF Best Product nominee.

Kitsilver’s golden minaudieres made of brass were also APLF Best Product nominee.

Fashion Access is an international sourcing hub which showcases ‘fashion from head to toe,’ from high-quality bags, footwear and small leathergoods to fashion accessories, travelware and leather garments. It is a bi-annual trade show in Hong Kong, organized by the APLF. The March fair showcases collections for the upcoming autumn-winter season, while the September fair showcases the spring-summer collection.

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Design For Exports Excellence with the Katha Awards

photocaption

DESIGN FOR EXPORTS EXCELLENCE. In the recently concluded 59th edition of Manila FAME, the Center for International Trade Expositions and Missions (CITEM) recognized exporters and designers through the Katha Awards, considered as the most prestigious award in the Philippine design scene. Its goal is to give distinction to ingenious designs and encourage exporters to raise their design standards for Philippine export products and to pursue a skillful exploration of new materials/processes. The Katha Awardees for March 2014 are The Gilded Expression for the crocheted hand bag with real twig (Best Product Design Award for Fashion); Navidad Crafts Export Corp. for the bird ornament with capiz wings (Best Product Design Award for Holiday Décor and Gifts); MCAA Industrial Corp. for the Angler lamp (Best Product Design for Houseware and Furnishings); and Industria Home for the Bordeaux Chair (Best Product Design for Furniture). The Eco-Design Award, a special citation, went to Floreia CVD Ventures, Inc. for the Poi necklace. In photo are (from left to right): event host Daphne Oseña-Paez; Nini Ledesma of Navidad Crafts Export Corp., Jude Tiotuico of Industria Home; CITEM Executive Director Rosvi Gaetos; Carlo Delantar of Floreia CVD Ventures, Inc.; Trade Undersecretary Ponciano Manalo, Jr.; Trade Undersecretary Nora Terrado; Rowena Domingo, wife of DTI Secretary Gregory Domingo; Ann Pamintuan of The Gilded Expression, and Angeles Havitan of MCCA Industrial Corporation.

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59th Manila FAME celebrated Philippine design in style

The Philippine design community, composed of seasoned artisans, creative entrepreneurs, and emerging design specialists, showcased once again their unique and innovative creations in the 59th edition of Manila FAME, the country’s premiere design and lifestyle event, held on the second level of the SMX Convention Center, Mall of Asia Complex, on March 14-17, 2014.

Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), Manila FAME featured a wide range of handcrafted products including home furniture and furnishings, fashion apparel and accessories, holiday décor and gifts, as well as arts and crafts products made by the skilled hands of local designers.

Drawing crowds from day one was Craftspots, set within the Weaves of the Philippines setting, where live demonstrations of traditional weaving, juxtaposed with contemporary display installations, gave Manila FAME visitors an insight into the cultural narrative of the country’s weaving heritage. The special installations showcased the Piña of Aklan, Abel of Ilocos Sur, T’nalak of the T’boli, and the Tikog mat of Samar. Installation artist Patty Eustaquio, interior design duo Vernice Songco and Marga Espiritu, accessories designer Natalya Lagdameo, and interior designer Rossy Yabut-Rojales collaborated with local manufacturers and weaving communities to give the country’s traditional weaves a contemporary spin.

Craft Spots at the Weaves of the Philippines

The Craft Spots at the Weaves of the Philippines: (1) T’nalak weaving, (2) Samar’s Mat weaving, (3) Abel Iloco weaving, and (4) Piña weaving.

Inside the exhibition hall, the Red Box Scenography attracted visitors, where a collective of local designers on the rise displayed export-quality products developed in collaboration with local manufacturers and exporters under the mentorship of Manila FAME Creative Director Budji Layug. Previously focused only on the home category, this year’s Red Box has expanded to designers representing the fashion, holiday décor and gifts, as well as the One Town One Product (OTOP) Marketplace sectors.

Red Box Home

Part of the Decorate scenography featuring Red Box Home

A portrait of Red Box Home

A portrait of Red Box Home: (L-R) (seated) Gabby Lichauco, Rachelle Dagñalan, Leah Sanchez CITEM Deputy Executive Director Rhea Matute, Manila FAME Creative Director Budji Layug, CITEM Executive Director Rosvi Gaetos, Lyndon Neri, Joseph Rastrullo, Lilianna Manahan, Rossy Rojales, Marga Espiritu and Vernice Songco of Bungalow 300, (standing) Leeroy New and Bong Rojales.

CITEM, in partnership with the Bureau of Domestic Trade (BDT), presented design-forward arts and crafts products from select towns in the country, including the Yolanda-ravaged towns of the provinces of Leyte and Samar, under the OTOP Marketplace. Locally sourced materials used for these special products included water hyacinth, bamboo, burnt wood, coconut, and a variety of natural fibers.

otop-1 In the fashion scene, indigenous materials transformed into eye-catching apparel and fashion accessories were the highlights of Manila Wear, a branding initiative that aims to position the Philippine fashion industry in the tropical wear market segment, and push Philippine design and its unique sensibility that is better than the rest of Asia.

Manila Wear

Some of the fashion sights at Manila Wear: (L-R) Amina Aranaz-Alunan’s booth featuring her bag designs and jewelry from Carissa Cruz-Evagelista.

Manila FAME also recognized exporters and designers through the prestigious Katha Awards. The Katha Awards, considered as the most prestigious award in the Philippine design scene, is a significant platform where Philippine product design innovation is recognized. Its goal is to give distinction to ingenious designs and encourage exporters to raise their design standards for Philippine export products as well as to pursue a skillful exploration of new materials/processes.

The Katha Awardees for March 2014 are the following: Ann Pamintuan of The Gilded Expression for her real twig handbag (Best Product Design Award for Fashion); Roberto Borromeo of Navidad Crafts Export Corp. for his bird ornament with capiz wings (Best Product Design Award for Holiday Décor and Gifts); Miguel Aguas of MCAA Industrial Corp. for his Angler lamp (Best Product Design for Houseware and Furnishings); and Jude Tiotuico of Industria for his Bordeaux Chair (Best Product Design for Furniture). The Eco-Design Award, a special citation, went to Marivic Licardo of Floreia CVD Ventures, Inc. for her Poi necklace.

Katha Award Winners

The Katha Award winners: (1) Angler lamp (Best Product Design for Houseware and Furnishings), (2) Bordeaux Chair (Best Product Design for Furniture), (3) Real Twig Handbag (Best Product Design Award for Fashion), (4) Bird ornament with capiz wings (Best Product Design Award for Holiday Décor and Gifts), and (5) Poi necklace (Eco-Design Award)

“Manila FAME will always come out with something new. The companies participate twice a year to come out with something new. Buyers come here for something new. But what’s sexy, in Budji’s words, about the 59th Manila FAME is the excitement provoked by the range and expansiveness of design ideas and materials presented,” said CITEM Executive Director Rosvi Gaetos.

Manila FAME is one of the longest running trade shows in the Asia Pacific, and is the only trade event in the country that has been approved by UFI (Union des Foires Internationales) or the Global Association of the Exhibition Industry.

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Fashion Philippines Goes to Fashion Access Hong Kong 2014

Fashion Philippines, a government-initiated branding initiative, will once again participate in the forthcoming Fashion Access in Hong Kong 2014. The Philippines’ participation is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippines’ Department of Trade and Industry (DTI), in partnership with the Garments and Textile Industry Development Office (GTIDO). Under the Fashion Philippines brand, the participation will be spearheaded by selected 20 local designers and manufacturers.

Shells inlayed in geometric patterns – bangles and a minaudière from Bon-Ace

As part of CITEM’s continuous bid in helping revive and fortify the Philippine fashion industry, Fashion Philippines at Fashion Access will focus on the unique design sensibility of the Filipino craftsmen and the range of indigenous materials that the country offers. The country’s tropical location and rich, cultural heritage have blessed it with indigenous materials that range from local textiles such as raffia, banig, and ikat weaves, to natural materials such as shells and animal horns. Under the skillful hands of the Filipino craftsmen, these materials are transformed into high-quality fashion products that highlight their treatment to form, function, and design.

“The Filipino designers and craftsmen continuously challenge the limits of both material and technique. It is not enough to project what the Philippine design is about – they also want to present what Philippine design will be, and could be about. Rich, vibrant, and contemporary fashion accessories and wearables are the signature of Fashion Philippines,” said Rosvi C. Gaetos, executive director of CITEM.

The local fashion industry is certainly on the rise as it remains to be one of the Philippines’ key export sectors. Keen attention to design details and craftsmanship are its selling points that resonate well with the demands from the international market. With these strengths’, there is definitely room for the Philippine fashion industry to become part of the $1.1 trillion global fashion market. With its offerings of top-quality, tropical themed apparel, jewelry, bags and fashion accessories, Fashion Philippines will help establish the country as a number one destination for fashion pieces.

Chelsi Leather uses 100% handcrafted leather from the Philippines in all their bags and accessories.

Fashion Access Hong Kong will run from March 31 to April 2 at the Hong Kong Convention and Exhibition Center. Fashion Access stands out as the only sourcing hub which showcases ‘fashion from head to toe,’ offering international buyers and suppliers a unique venue to discover new products. This bi-annual trade show is organized by APLF, a private international events organizer.

For more information about Fashion Philippines at Fashion Access 2014, interested parties can send an e-mail to GTIDO@citem.gov.ph.

 

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Food Philippines Goes to Japan’s Foodex

Food Philippines, the country brand for its food sector, will take its power fruits campaign to the next level as it gears up to participate in this year’s FOODEX Japan 2014, scheduled on March 4-7, 2014, at Makuhari Messe, Chiba, Japan.

Considered as the sweetest mango in the world, the Philippine mango will be the product highlight at the Philippines Pavilion in Foodex Japan.

The country’s product focus, Philippine mango in its various forms and applications, will be showcased through a special setting at the Philippines Pavilion. The other power fruits or top food exports of the country such as banana and pineapple, will also be featured in the special display, as a means to establish the country’s position as a reliable source of high-quality products to the Japanese market.

The Philippines participation is spearheaded by the Department of Trade and Industry’s (DTI) export promotions arm, the Center for International Trade Expositions and Missions (CITEM).

“In FOODEX Japan 2014, our goal is to sustain and strengthen the position of the Philippines as one of the top suppliers of fresh fruits in Japan, since we command a 45.1 percent share of total fruit imports there. Through the Food Philippines at the Philippines Pavilion, we would like to present our country as a source of high-quality, healthy, and natural products that have premium taste,” said Ms. Rosvi C. Gaetos, the Executive Director of CITEM.

Last year, the Philippine delegation generated over US$30 million in sales, with over 700 trade inquiries from countries such as the United States, China, South Korea, Hong Kong, France, Belgium, Australia, Germany, and Mexico. The best-selling products from the 22 Philippine companies, which participated in March 2013 were fresh bananas, dried fruits, coconut products, and fruit juices.

Le Potager Inc.’s fruit-flavored home-made style luxury jams which make use of the company’s French heritage and Philippine’s natural resources, will be among the high-value products on display at the Philippines Pavilion

FOODEX Japan is the largest food and beverage exhibition in the Asia-Pacific region. Having been in operation for 39 years, it caters not only to the Japanese market, but also to those who are interested in opportunities for growing a market in Asia. Serving as Japan’s top trade food and beverage show, FOODEX Japan is renowned as a rewarding event for both the exhibitors and the visiting buyers. The show boasts of having conducted business meetings, providing its participants with key opportunities for dynamic discussions and business possibilities to enter the Japanese as well as the Asian and global markets.

The Philippines Pavilion is located at Hall 2, Booth 2B02.

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