DTI-CITEM and LOCALE Magazine Tie-up Generates over 10M Worth of Global Publicity to Philippine SMEs

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), and LOCALE Magazine of the media and publishing giant ALC Group of Companies, are teaming up to connect to millions of readers worldwide the Philippine SMEs exhibiting at the 64th Manila FAME on October 20-22, 2016.


Front/Seated from left to right: CITEM Executive Director Rosvi C. Gaetos and LOCALE Publisher Dominga Cabangon Chua
Back/Standing from left to right: CITEM Marketing Communications Department Manager Arturo Cruz Dimaano; CITEM Media Communications Chief Marilou Farnacio-Cantancio; CITEM Project Management Department Manager Romleah Juliet Ocampo; CITEM Deputy Executive Director Maria Rita Matute; LOCALE Advertising Manager Gina Verzosa; LOCALE Editor-in-Chief Carla Mortel.

“The partnership with LOCALE makes possible achieving over PhP 10 million worth of local and international publicity that would promote Philippine home, fashion, and gift products in the Philippines and abroad, reaching significant audience with interest in design, craftsmanship, business connections, and quality products,” said CITEM Executive Director Rosvi C. Gaetos.


CITEM Executive Director Rosvi C. Gaetos and LOCALE Publisher Dominga Cabangon Chua

img03LOCALE, which will be launched at the World Trade Center on October 21 during the second day of Manila FAME, is a bi-monthly magazine for the well-traveled decision makers from various industries.

The partnership between CITEM and LOCALE also extends to the magazine’s sister publications such as BusinessMirror, the Philippines’ leading business newspaper, and the Philippine Graphic, the longest running newsweekly and literary magazine in the Philippines (88 years).


img04Manila FAME will be held at the World Trade Center Main Hall and Tent, Philippine Trade Training Center, HallONE, and Intramuros. The trade fair will showcase the best of Philippine craftsmanship and offer a dynamic business-to-business (B2B) platform for international trade buyers and visitors.


Manila FAME is the only trade event in the Philippines approved by the Union des Foires Internationales (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded in Milan, Italy in 1925.

For more information on Manila FAME, interested parties may visit the official Manila FAME website at www.manilafame.com.

Fill it with Gusto: The Philippines excites with premium quality, premium taste at food trade show SIAL Paris

DTI-CITEM’s Food Philippines inspires hearty enjoyment by bringing the Philippines’ health and taste champions, bold flavors, and a vibrant selection of homegrown brands to the European table.



The Salon de l’Alimentation, or SIAL, held every two years, is an international trade show specializing in the food industry and offering 20 product sectors – from gourmet food to organic ingredients to wine and spirits – with 7,000 highly diverse exhibitors from 105 countries to create a melting pot of cuisines and cultures in one event.

This year, the show will run from October 16 to 20 and will be attended by over 155,000 trade buyers and visitors and 120 official delegations from the HORECA industry, flying all the way to la Ville Lumière – “the City of Lights” – Paris, France from 194 countries across the globe.

Regarded as the world’s largest food innovation exhibition, SIAL is considered as a crossroad of world agri-business supply and demand, as well as a springboard for small and medium enterprises (SMEs).

At this significant meeting point, the Philippine Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), brings to Europe and the rest of the world Premium Quality, Premium Taste – fine food choices with added health benefits and exciting flavors that inspire gusto, not only in the kitchen or dinner table, but in every aspect of a robust lifestyle. The project is implemented in cooperation with the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Center (PTIC) in Paris.

Leading the selection to be presented in the Philippine pavilion at SIAL are premium agricultural and marine produce coconut, banana, mango, and tuna, grown and harvested from the 7,107 tropical islands of the country. These food champions, owing to their versatility, excellent quality, and exquisite taste, have gained a solid reputation in markets in Asia, the U.S.A, Middle East, and Europe.

Coconut: an all-around healthy ingredient

The Philippine coconut, known globally for its quality and taste, has made the country the second largest coconut products supplier in the world.

About 42% of the world’s coconut oil is from the Philippines. At the same time, the country also satisfies 34% of the global requirement for desiccated coconut which is used as an ingredient in biscuits, snacks, cereals, cakes, and cookies.

Coconut derivatives are quickly gaining popularity as a healthy replacement for many staple products. In fact, a rising number of health conscious individuals and athletes all around the world are choosing coconut products over more traditional grocery items.

And why not? Coconut products are suited to many preferred diet plans such as Vegetarian, Vegan, Atkins, Paleo, Gluten-free, and South Beach, to name a few.

With a subtle sweet scent and flavor, gluten-free, high-fiber, and high-protein coconut flour is a healthy alternative to traditional baking flour. Cooks, pastry chefs, and bakers in many countries are starting to use coconut flour to create both sweet and savory breads and dishes.

For the Philippine participation, the companies B-G Fruits & Nuts Manufacturing Corporation, Brandexports Philippines, Inc., BusinessPeople, Inc., Pasciolco Agri Ventures, and ProSource International, Inc., bring to SIAL a wide variety of coconut products including organic amino sauce, chips, cream, flour, gel (nata de coco), jam, macapuno, milk, oil, strips, sugar, syrup, vinegar, and water, to share with the European market the million and one uses of coconut.

Banana: pro-energy, pro-flavor

As the most popular fruit in the world, bananas have the biggest commercial demand globally. Where do the huge markets source their bananas for the mass of consumers?

With 441,951 hectares of banana plantations and 30 nations receiving top quality Philippine banana products, the Philippines has secured its place as one of the world’s largest and most reputable banana exporters.

In 2015 alone, the Philippines’ banana export was valued over 439 million USD. This industry provides livelihood to 503,000 Filipinos who plant, harvest, and process Cavendish and Cardaba varieties yielding more than 9 million metric tons annually.

Among international chefs and food and health experts, the Philippine banana is considered as a staple fruit in the kitchen.

Generous in flavor and with numerous uses, bananas can transform plain cakes, breads, and muffins into sweet gourmet creations. Crisp bananas are also added to cereals and oats for a taste, texture, and nutritional upgrade.

Fitness enthusiasts also swear by this energy-boosting fruit. Rich in potassium and vitamin C, one fresh banana, or one small cup of plain banana chips, is a great pre-workout meal. Many energy drink companies actually imitate the combination of sugars in bananas, as this mix delivers the best results for athletes, promoting agility and speedy recovery, and providing more energy and focus.

For the Philippine participation at SIAL, B-G Fruits & Nuts Manufacturing Corporation and See’s International Food Manufacturing Corporation exhibits the humble yet exotic fruit in different preparations to suit various applications.

The Philippine mango: sweetest in the world

 It does not take much to succumb to the temptation of fresh Philippine mango, which renowned chef Gaggan Anand describes as “the perfect balance of sweet and sour.”

Possessing a unique flavor profile that goes amazingly well with an abundance of other food products, it makes the best ingredient for a great number of creations, such as savory salsa, cake, sweet lassi, festive margarita, muffin, spicy salad, sorbet, chili chicken sandwich…the list goes on!

Add to that a good list of health benefits. One cup of the “king of fruits” contains 1,785 IU of vitamin A which is needed to support healthy eyes and foster proper bone growth. Mango is also a source of folate or folic acid for pregnant women as it can help prevent birth defects and miscarriage.

Many studies reveal the cancer-preventive properties of mango. Rich in antioxidant compound, mangoes protect against breast, colon, leukemia, and prostate cancers.

No other country in the world can claim to have the sweetest, juiciest mango. Only in the Philippine soil do the most loved mangoes grow and ripen. Countries such as Canada, China, Japan, South Korea, Singapore, and USA, major export destinations of fresh and processed Philippine mango, can attest to the superior taste and quality of the country’s national fruit.

And with 187,837 hectares of plantations producing 788,074 metric tons for the domestic market and 48 countries abroad, coupled with a steadily improving production capacity, the Philippines is more than capable of offering this legendary fruit to the world.

Amley Food Corporation, Brandexports Philippines, Inc., and Green Enviro Management Systems, Inc. will showcase the selection of enticing mango products such as healthy dried mango snacks, spiced mango sauce, mango vinegar, mango kernel flour, mango-cassava flour, and mango-coconut flour at the European trade show for the world to sample.

Tuna: one of the world’s favorite fish


The Philippines will bring to SIAL not only fruits of the land but also produce from the sea including tuna and other fish.

A  part of the almost 6 million square kilometers of tropical marine expanse called the Coral Triangle, the Philippine waters is home to large populations of tuna that thrive alongside 600 reef-building corals and over 2,000 other species of fish.

As the second-largest tuna exporter in the world, serving major markets such as Japan, the U.S., and the United Kingdom, the Philippines is capable of producing 58,660 metric tons of canned tuna and 28,808 metric tons of frozen or chilled tuna for the international market.

Tuna is also many athletes and health-conscious individuals’ go-to protein source. Just 3.5 ounces of tuna, or a little less than one cup, provides 30 grams of lean protein, along with important nutrients including omega-3 fatty acids – of which tuna is famous for, vitamins D and B12, and selenium. As such, eating tuna often can help lower risks of heart-related diseases, maintain healthy bones and teeth, sustain energy throughout the day, and support the immune system.


And a versatile food, the Philippine tuna can be served and eaten in many ways – not just as filling in sandwiches – but as the star ingredient in nutritious salads, tacos, macaroni dishes, stuffed potatoes, relishes, and many more.

High quality tuna, processed and canned using only the strictest standards, along with other choice fish products (sardines and milkfish), will be brought to the trade show by Alliance Select Foods International, Inc., Brandexports Philippines, Inc., and Century Pacific Food, Inc..

Homegrown brands, trusted manufacturers: the Philippines’ favorite tastes and kitchen staples ready for the world

 Food Philippines through SIAL also offers the world the Philippines’ most loved food brands and top-of-mind suppliers that have become a fixture in the Philippine kitchen and an important element of the authentic Filipino lifestyle.


Goldilocks Bakeshop Inc., founded in 1966 and one the Philippines’ well-established bakeshops, will bring their Sweet Polvoron Delights to SIAL. Polvoron is a Filipino delicacy that captures the dreamy combination of milk powder, toasted flour, sugar, and melted butter.


A food brand close to the heart of every Filipino child, Regent, and its wide assortment of savory potato and corn chips and crackers; single-serve cakes in different flavors; corn, chicken teriyaki, cheese, vegetable, and seafood-flavored chips and crackers; and the brand’s newest addition, matcha-flavored corn cracker, will be exhibited by Grand Eight Export Packaging and Logistics Corp. and Philippine Grocers Food Exports Inc.

Philippine Grocers also brings to SIAL the brand Lemon Square, a prolific Philippine baked goods manufacturer and maker of popular cheese cupcakes. Assorted cupcakes and inipit (which means “pressed”, is a favorite Filipino delicacy made of two slices of sponge cake stacked together and filled with cream in the middle) will find their niche in the European market through the trade show.

International buyers and guests will finally get a taste of the Philippines’ “national biscuit” Skyflakes, as well as Fita and Grahams manufactured by Monde M.Y. San Corp. These crackers and biscuits are considered heritage brands holding top spots in the Philippine market for more than four decades.

Although pili is native to maritime Southeast Asian countries, only the Philippines harvests and processes the delicious nut, making it a uniquely Filipino treat. But one does not have to fly to the Philippines just to enjoy pili, thanks to J. Emmanuel Pastries – The House of Pili and Y Nut!, a selection of pili nut nibbles will be made available to the European market.

The pili nut is also a healthy food choice that places well with the Paleo diet and the Ketogenic diet which is starting to gain traction in the U.S. and the U.K.

A healthier alternative to fried pork rinds is Boy Bawang, a well-loved brand of the heritage snack called “chichacorn” (blend of Spanish word chicharrón and corn) or “Ilocos chicharon” in northern Philippines. Boy Bawang, which is already being exported to many countries across the world, is showcased by KSK Food Products.sial-photo7

The Philippines’ queen city of the South, Cebu, has a favorite snack called otap, an oval-shaped puffed pastry made from flour, shortening, coconut, and sugar that is baked twice to achieve its characteristic flaky crunch. Golden Harvest Otap will reach Europe through Brandexports.

Frozen fruit juices, known as “ice candy” in the Philippines, is a favorite cooler during hot and humid summer months. Miesto International Foods Corp. makes export-quality versions of this icy treat and takes them to SIAL for international taste buds to try and fall in love with.


Always present in every Filipino school kid’s lunchbox is a carton of Selecta Moo Choco drink, which will be a part of Grand Eight’s selection of product offerings.

Other Philippine beverages taking part in SIAL are Tanduay Asian Rum and Cobra Energy drink, both manufactured and exported by Asia Brewery, Inc.

Considered as one of Asia’s best kept secrets, Tanduay Asian Rum, which spends 5-7 years in charred oak barrels, are made by a distillery company existing since the 1800s. Asia Brewery, Inc. brings Tanduay Asian Rum to SIAL to offer European guests the chance to see for themselves why the spirit is labeled the “Rum of Distinction.”

Meanwhile, Cobra Energy Drink is the Philippines number one drink for mental and physical alertness that combines taurine, inositol, caffeine, B-vitamins, carbohydrates, and ginseng.

 Noodles and Pasta

Different kinds of noodles such as thick cornflour noodle, fine rice noodle, flour stick noodle, vermicelli noodle, and mung bean noodle by the brands Cucina Filipina and Golden Harvest, and brought by Brandexports and Philippine Grocers, will be offered to give a chance to European foodies to make in their own homes delicious and authentic Asian and Filipino dishes like pancit luglog, pancit bihon, pancit canton, and sotanghon.

Grand Eight will present leading pasta brands like Royal Pasta, White King brand Fiesta Spaghetti (number one in the Philippine market), along with White King brand Fiesta Spaghetti Sauce.


Organic muscovado made from sugar cane by Raw Brown Sugar Milling Co., Inc., and Suchero’s low glycemic natural sweetener made from coconut sap will be made available at the Food Philippines pavilion through Brandexports.

Condiments, Marinades, Spice Mixes, Sauces, Seasonings

Numerous authentic Philippine dishes such as binagoongang lechong kawali and kare-kare, and sour fruits and crops like green mango and singkamas, are made more mouth-watering with a bit of bagoong or sautéed shrimp paste.

This favorite Philippine condiment, specifically the Golden Harvest brand, will be offered by Brandexports.

No other dish says Filipino better than adobo. The most sought-after Philippine dish, that English gourmet and journalist Nigella Lawson is striving to perfect, can now be effortlessly made and served at home even by the untrained using Mama Sita’s adobo marinade and adobo sauce mix, brought to SIAL by Philippine Grocers, together with other great kitchen help by the Mama Sita’s brand such as barbecue marinade, sisig spice mix, and sinigang sa sampalok seasoning mix.

Processed Fruits and Preserves

No town fiesta celebration will be complete without Philippine fruit salad, and to make this delicacy, the required ingredients are preserved fruits such as pineapple chunks, tropical fruit cocktail, and red sugar palm fruit (kaong), which will be brought by Brandexports.

DLA Naturals will offer a wide selection of fruit fillings and pastry glazes for industrial baking. The company understands the baking industry’s demand and has perfected their recipe for economic and luxury varieties of hot- and cold-application glazes and  fillings made from apricot, apple, blueberry, cherry, raspberry, pineapple, and strawberry.

Dried Seafood

Aside from premium tuna, the Philippine pavilion at SIAL will also offer dried seafood by the Golden Sea Queen brand brought by Brandexports.

Included in the product selection are quintessential Philippine breakfast foods that pair with the iconic silog (a wordplay of sinangag, or fried rice, and itlog, or egg): dried salted ponyfish (sapsap), rabbit fish (danggit), squid, threadfin bream (bisugo), silverfish anchovies (dilis), and mackerel (alumahan).

Food Philippines in SIAL Paris 2016: Premium Quality, Premium Taste

Trade buyers and guests at SIAL Paris 2016 are invited to visit the Food Philippines pavilion at Hall 4 Stand Number 4L 106 and let Premium Quality, Premium Taste from the Philippines spark a new zestfulness for food and flavors.

For more information on Food Philippines in SIAL Paris 2016, interested parties may visit the official website citem.com.ph/sial/.

CITEM Extends RED BOX Design Program Entry Submission to September 16

With the success of the Cycle 1 of the RED BOX design program, the Center for International Trade Expositions and Missions (CITEM) has managed to highlight the promising brilliance of the young Filipino design talents at the Manila FAME October 2015 edition and in select trade shows in London, Milan, and New York. Due to the heightening interest among designers, CITEM has announced the extension of the submission of entries for Cycle 2 to 16 September 2016.


The RED BOX design program is a platform to discover and train young designers to become the next generation of movers and shakers in the home and fashion industries. The application is open to Filipino product designers aged 21 to 30 years old who have not yet received major home- or fashion-related awards.

Since 2014, RED BOX Cycle 1 Grand Winners for the Home and Fashion Sectors, Thian Rodriguez, Micki Olaguer, Kit Blancas, and Jim Torres, together with 10 other finalists, underwent an in-depth immersion in their respective industries. The program includes attendance to seminars and workshops on design and business; exposure to craft techniques through regional factory visits; first-hand learning experience from world-renowned design icons such as Kenneth Cobonpue and Josie Natori; and, development of product collections in close collaboration with manufacturers.

Their training came with an extraordinary opportunity to be mentored by the country’s designers of premier caliber – Budji Layug for furniture and home accents, and Lulu Tan-Gan for apparel and fashion accessories.

“The Philippines is full of talented young creatives. RED BOX opened its doors to them, so they can further develop their skills under the mentorship of Filipino design icons,” CITEM Executive Director Rosvi C. Gaetos states.

RED BOX Cycle 2 aspires to send more promising designers to international trade fairs such as International Fashion Showcase in the United Kingdom, Salone Internazionale del Mobile in Italy, and International Contemporary Furniture Fair in the United States of America next year.

CITEM has partnered with the Design Center of the Philippines (DCP), a technical agency of the Department of Trade and Industry, mandated to promote industrial design as a tool for improving the quality and competitiveness of Philippine products. The partnership between CITEM and DCP aims to sustain development of the next generation of Philippine designers.

Applicants may submit entries for any of the following categories: furniture; home accents; apparel; and fashion accessories. Only one entry for a maximum of two categories will be accepted. Deadline of submission of entries is on 16 September 2016. For more information on the application process, please visit http://www.citem.gov.ph/index.php/developmental-programs/red-box.

Manila FAME welcomes exhibitors and international buyers to a bigger show in October 2016

The Philippines’ premier design and lifestyle event is expanding the show for October 2016 – with more venues, extended exhibit hours, more SME exporters, and more special showcases for new artisans, designers, and products


Four venues to accommodate more exhibitors

The 64th edition of Asia-Pacific’s second-longest running trade exhibition, Manila FAME, will be held in four large venues to accommodate the growing number of participating SME exporters and the deluge of international trade buyers joining every edition to source unique products of Philippine artisans.

The upcoming show in October 20-22, 2016 will be held at the World Trade Center (WTC) Main Hall, which will house the holiday and home exporters, and the WTC Tent, which will feature fashion, textile, and apparel brands. The Philippine Trade Training Center (PTTC) will exhibit arts and crafts, and start-up and retail companies, while HallONE will be the venue for the Design Week Philippines’ (DWP) Creative Marketplace.

Design Week Philippines, held concurrently with Manila FAME, is a multifaceted fête of the arts and design aimed at fostering creativity and spurring innovations. It is highlighted with activities that speak of Filipino ingenuity and design breakthroughs that strengthen the Philippines’ position as Asia’s design capital.

In addition to the special DWP events to be held at HallONE, more activities initiated by the Design Center of the Philippines will take place in Manila’s historic center, Intramuros.


Extended exhibit hours to let in more trade buyers and visitors

Manila FAME October 2016 edition will extend its operating hours from the original 9:00AM-6:00PM to 9:00AM-7:00PM. The change was made in response to trade buyers’ request for longer business hours that would allow them to meet with all their target suppliers in Manila FAME, examine new products at the show, and maximize their visit in Asia, which will have other trade events scattered across the region.


New special showcases and daily events to update trade buyers and visitors on what’s hot

Exciting showcases to look forward to in the October show include New Generation Weaves, Bamboo and Coconut Special Setting, Lamps & Lighting, and Icon Setting: Peacock Redux.

Lively daily events to update trade buyers on on-trend designs and products as well as inspiring and creative workshops and business fora will be staged for a multi-sensory, comprehensive, and diverse trade show experience.

Furthermore, the 64th Manila FAME will be made even more momentous with the celebration of the ASEAN Master Craft Design Festival and the participation of the ASEAN Master Craftsmen who will present their creations in a special pavilion called ASEAN Crafts to the World. The first group of the ASEAN Master Craftsmen, coming from the countries Indonesia, Malaysia, the Philippines, Thailand, and Viet Nam, will unveil new designs and progressive applications of native materials and traditional techniques in home furnishings, gifts and housewares, garden accessories, and fashion apparels.

“CITEM is continuously shaping Manila FAME, not just to meet the demands of the changing industry with its new generation of buyers, entrepreneurs, consumers, designers, and artisans, but to exceed expectations, bring new ideas to the table, and most of all to showcase what the Philippine SMEs can do with training and assistance,” said CITEM Executive Director Rosvi C. Gaetos.


The 64th edition of Manila FAME will be held on October 20-22, 2016 at the World Trade Center Metro Manila (WTCMM), Philippine Trade Training Center (PTTC), and HallONE. Manila FAME, the Philippines’ premier design and lifestyle event and attended by trade buyers from all over the world, features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories, designed and crafted in the Philippines for the global market.




Manila FAME is a bi-annual showcase of craftsmanship in Philippine products. It features finely selected furniture and home furnishings, holiday gifts and accessories, designed and crafted in the Philippines for the global market.

Organized by the Philippines’ Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), Manila FAME is the only trade event in the Philippines approved by the Union des Foires Internationals (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy, on April 1925.

CITEM empowers SMEs with on-trend design for US trade show NY NOW

Local companies team up with CITEM and designer Stanley Ruiz to create new artisanal, on-trend design home and lifestyle crafts  using indigenous, eco-friendly materials

NY NOW, North America’s premier home, lifestyle, and gift market for sophisticated retailers, is only a week away and the 12 Philippine SMEs rallied by the Center for International Trade Expositions and Missions (CITEM) are excited to unveil their fresh designs and up-to-date collections made of native and sustainable materials. The new products were developed especially for the US trade show’s 25,000 international buyers and visitors convening on August 21-24, 2016 at the Jacob K. Javits Convention Center in New York, U.S.A.

CITEM, the export promotions arm of the Department of Trade and Industry (DTI), organized the delegation comprised of companies Arden, Craft Mill, CSM Philippines, Finali, Nature’s Legacy, and Shelmed Cottage Treasures, all exporting home décor and accessories. Fashion companies that joined the participation include Agsam Fashion Fern, Beatriz, Crystal Seas, Megabijoux, and Orient Meadow. Holiday and gifts company Stella Polare Manila also signed up for the trade event.

craftmillCraft Mill, Inc.’s photo frame and desk clock made of recycled paper

The companies will collectively represent Lifestyle Philippines, a branding initiative by CITEM that brings together creative enterprises embodying the best of the country’s home and fashion sectors, and featuring versatile yet highly artisanal products that are attuned to modern living.

In preparation for NY NOW, the participating companies collaborated with internationally-acclaimed designer Stanley Ruiz, who, aside from developing the products, also conceptualized the booth design and the visual merchandising for Lifestyle Philippines.

Stanley has been working with CITEM in many local and international projects and has previously exhibited as an individual designer at NY NOW. Stanley’s creative direction pushed the companies to level up their designs and product lines to cater to a modern, younger, and upbeat market who makes up a huge part of the NY NOW audience.

“The curated setting at NY NOW will exhibit new crafts that bring out the DNA of each company, products that highlight their strengths and uniqueness. At the same time, the mix will include a selection of existing products injected with a more contemporary vibe using sophisticated pastel themes and playful motifs adopted from indigenous Philippine textiles. By doing this product development and visual treatment, we achieve an up-to-date look that appeals to today’s market without losing distinctively Filipino elements,” said Stanley.

The setting will also demonstrate the diversity of crafts made in the Philippines. “In international markets such as the U.S., the Philippines is most often known for woven crafts like baskets, but we have many companies manufacturing other products like bone china and even novel, patented materials. By bringing these 12 SMEs with different identities, we communicate the many capabilities of Philippine craftsmen and the variety of products we can offer,” added Stanley.

csmCSM Philippines’ vases made of finely crafted bone china


Stanley started developing the theme and the designs through his one-on-one consultations with the owners and in-house designers of the companies, visiting their showrooms and factories around the country. He pursued an intimate understanding of each company’s design language by studying their crafts and familiarizing himself with their materials and production capabilities.

“Many of the companies have 10, 20 years of experience in the export industry; some of them have more experience in manufacturing and a much deeper understanding of the international market than I do. My input in this project is to suggest modern or contemporary design perspectives without creating a radical departure from their identity and their established aesthetics,” said Stanley.

The companies were eager to translate Stanley’s designs into new, functional crafts, which are now ready to be launched at the upcoming fair.

shelmedStanley Ruiz sketches new abaca home products for Shelmed Cottage Treasures.


megabijouxStanley Ruiz visits Megabijoux in Cebu City


“The openness of our SMEs to exploring fresh ideas and unfamiliar materials, coupled with DTI and CITEM’s continuous efforts to develop and promote locally made crafts in international markets strengthen the Philippines’ position as a preferred source of highly creative products,” said CITEM Executive Director Rosvi C. Gaetos.

crystalseasCrystal Seas’ clutch made of abaca fabric and embellished with sequins


agsamAgsam Fashion Fern’s LOIDA necklace, made of handwoven agsam fern and crystal beads


ardenArden’s finely sculpted shell and brass canisters


finaliFinali’s Cohere collection made of rattan


natures-legacyNature’s Legacy’s stonecast vessels


orientmeadowOrient Meadow’s satchels made of woven rattan


stellapolareStella Polare Manila’s display of home and holiday decor


For more information on Lifestyle Philippines in NY NOW 2016 and CITEM’s other programs, interested parties may e-mail info@citem.com.ph.

The Center for International Trade Expositions and Missions (CITEM) is the export promotions arm of the Philippine Department of Trade and Industry (DTI). CITEM is committed to developing, nurturing, and promoting globally-competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities.

CITEM is the owner and organizer of Manila FAME, the country’s premier design and lifestyle event, and the International Food Exhibition (IFEX) Philippines, the biggest and most respected sourcing platform for Asian heritage food and ingredients.

DTI-CITEM takes SMEs to design & gastronomy learning missions in France

The Center for International Trade Expositions and Missions (CITEM), in cooperation with the Philippine Trade and Investment Center (PTIC), is organizing a mission that will take local SMEs to an intensive and multi-sensory learning tour of gastronomy district and design hub – Paris, the “City of Light” – as well as its neighboring cities.

The learning missions will be held in September and October 2016, in time with the world’s biggest trade fairs in interior design and food, MAISON&OBJET and SIAL in Paris.

“CITEM aspires to spark brand new ways of thinking among Philippine SMEs, and through design and gastronomy learning missions like this, a holistic and in-depth experience, we will expose the SMEs to the high level creative environment of the design, fashion, and culinary capitals across the globe,” said CITEM Executive Director Rosvi C. Gaetos.

The learning mission for design and fashion includes a detailed exploration of the MAISON&OBJET exhibition, with special focus on trend forecast trailblazer NellyRodi’s booth, and guided by a design resource agent provided by MAISON&OBJET.

The itinerary will also lead the participants to an introductory tour of Parisian design, visiting the art museum and cultural center Fondation Louis Vuitton, as well as Les Ateliers de Paris, where they will meet and interact with fashion students to appreciate their creative process.

The tour will take a stop at Palais Galliera, a fashion museum with a vast collection of valuable pieces from the modern era to the 18th century, and Les Arts Décoratifs, which exhibits an extensive selection of furniture, ceramics, textile, drawings, jewelry, and other decorative objects, accumulated since its establishment in 1882. The visit to these significant design and fashion institutions exposes the SMEs to the styles and preferences of different times.

A seminar to be conducted by luxury expert Professor Denis Morriset is one of the highlights of the mission and will engage the SME participants in discovering valuable, relevant, and insightful branding, marketing, and merchandising practices.

On the other hand, the learning mission for food will take the SMEs to explore the largest fresh produce market in the world. Covering 232 hectares, the Marche international de Rungis wholesales 1,698,000 tonnes of fish, poultry, meat, fruits and vegetables, dairy, and flowers annually. The gathering point of traders from all over Europe, the Rungis market is an essential part of French gastronomy, serving thousands of chefs in Parisian establishments and surrounding areas with a great variety of products selected through strict standards.

The participating SMEs will also have a full day visit of SIAL Paris and a guided tour of élite gourmet food service and wines and spirits stores.

A networking reception for each learning mission will introduce the SMEs to many professionals, officials, entrepreneurs, and experts in the industry, allowing them to create new and important connections and build relationships that will open opportunities for their business.

“We want the SMEs to discover the diverse sources of design, food, and business inspiration available to them, and be encouraged to become competitive players. We want them to pick up from these learning missions fresh concepts, international trends, technologies, and innovative viewpoints, and take them back and apply to their own communities and workshops,” added Gaetos.

For more information on DTI-CITEM’s Design Learning Missions to MAISON&OBJET Paris, scheduled on 6-9 September 2016 (exclusive of travel time), please contact Ms. Cristalle Bernardo at telephone number 833-1277 or e-mail address qcbernardo@citem.com.ph.  For the Gastronomy Learning Mission to SIAL Paris on 19-22 October 2016 (exclusive of travel time), please contact Ms. Chato Liwanag at telephone number 831-2201 local 306 or 831-2137, or e-mail at rliwanag@citem.com.ph.

dlcPhilippine companies through CITEM participated in SIAL Paris 2014, bringing premium Philippine food and beverage products to one of the biggest and most attended food trade exhibitions in the world. The upcoming edition, to be held in October 2016, will feature again select Philippine SMEs and their products. The show will also be part of the CITEM-organized learning mission, as one of the highlights of the guided tours for Philippine entrepreneurs.