Manila FAME welcomes exhibitors and international buyers to a bigger show in October 2016

The Philippines’ premier design and lifestyle event is expanding the show for October 2016 – with more venues, extended exhibit hours, more SME exporters, and more special showcases for new artisans, designers, and products


Four venues to accommodate more exhibitors

The 64th edition of Asia-Pacific’s second-longest running trade exhibition, Manila FAME, will be held in four large venues to accommodate the growing number of participating SME exporters and the deluge of international trade buyers joining every edition to source unique products of Philippine artisans.

The upcoming show in October 20-22, 2016 will be held at the World Trade Center (WTC) Main Hall, which will house the holiday and home exporters, and the WTC Tent, which will feature fashion, textile, and apparel brands. The Philippine Trade Training Center (PTTC) will exhibit arts and crafts, and start-up and retail companies, while HallONE will be the venue for the Design Week Philippines’ (DWP) Creative Marketplace.

Design Week Philippines, held concurrently with Manila FAME, is a multifaceted fête of the arts and design aimed at fostering creativity and spurring innovations. It is highlighted with activities that speak of Filipino ingenuity and design breakthroughs that strengthen the Philippines’ position as Asia’s design capital.

In addition to the special DWP events to be held at HallONE, more activities initiated by the Design Center of the Philippines will take place in Manila’s historic center, Intramuros.


Extended exhibit hours to let in more trade buyers and visitors

Manila FAME October 2016 edition will extend its operating hours from the original 9:00AM-6:00PM to 9:00AM-7:00PM. The change was made in response to trade buyers’ request for longer business hours that would allow them to meet with all their target suppliers in Manila FAME, examine new products at the show, and maximize their visit in Asia, which will have other trade events scattered across the region.


New special showcases and daily events to update trade buyers and visitors on what’s hot

Exciting showcases to look forward to in the October show include New Generation Weaves, Bamboo and Coconut Special Setting, Lamps & Lighting, and Icon Setting: Peacock Redux.

Lively daily events to update trade buyers on on-trend designs and products as well as inspiring and creative workshops and business fora will be staged for a multi-sensory, comprehensive, and diverse trade show experience.

Furthermore, the 64th Manila FAME will be made even more momentous with the celebration of the ASEAN Master Craft Design Festival and the participation of the ASEAN Master Craftsmen who will present their creations in a special pavilion called ASEAN Crafts to the World. The first group of the ASEAN Master Craftsmen, coming from the countries Indonesia, Malaysia, the Philippines, Thailand, and Viet Nam, will unveil new designs and progressive applications of native materials and traditional techniques in home furnishings, gifts and housewares, garden accessories, and fashion apparels.

“CITEM is continuously shaping Manila FAME, not just to meet the demands of the changing industry with its new generation of buyers, entrepreneurs, consumers, designers, and artisans, but to exceed expectations, bring new ideas to the table, and most of all to showcase what the Philippine SMEs can do with training and assistance,” said CITEM Executive Director Rosvi C. Gaetos.


The 64th edition of Manila FAME will be held on October 20-22, 2016 at the World Trade Center Metro Manila (WTCMM), Philippine Trade Training Center (PTTC), and HallONE. Manila FAME, the Philippines’ premier design and lifestyle event and attended by trade buyers from all over the world, features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories, designed and crafted in the Philippines for the global market.




Manila FAME is a bi-annual showcase of craftsmanship in Philippine products. It features finely selected furniture and home furnishings, holiday gifts and accessories, designed and crafted in the Philippines for the global market.

Organized by the Philippines’ Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), Manila FAME is the only trade event in the Philippines approved by the Union des Foires Internationals (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy, on April 1925.

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

CITEM empowers SMEs with on-trend design for US trade show NY NOW

Local companies team up with CITEM and designer Stanley Ruiz to create new artisanal, on-trend design home and lifestyle crafts  using indigenous, eco-friendly materials

NY NOW, North America’s premier home, lifestyle, and gift market for sophisticated retailers, is only a week away and the 12 Philippine SMEs rallied by the Center for International Trade Expositions and Missions (CITEM) are excited to unveil their fresh designs and up-to-date collections made of native and sustainable materials. The new products were developed especially for the US trade show’s 25,000 international buyers and visitors convening on August 21-24, 2016 at the Jacob K. Javits Convention Center in New York, U.S.A.

CITEM, the export promotions arm of the Department of Trade and Industry (DTI), organized the delegation comprised of companies Arden, Craft Mill, CSM Philippines, Finali, Nature’s Legacy, and Shelmed Cottage Treasures, all exporting home décor and accessories. Fashion companies that joined the participation include Agsam Fashion Fern, Beatriz, Crystal Seas, Megabijoux, and Orient Meadow. Holiday and gifts company Stella Polare Manila also signed up for the trade event.

craftmillCraft Mill, Inc.’s photo frame and desk clock made of recycled paper

The companies will collectively represent Lifestyle Philippines, a branding initiative by CITEM that brings together creative enterprises embodying the best of the country’s home and fashion sectors, and featuring versatile yet highly artisanal products that are attuned to modern living.

In preparation for NY NOW, the participating companies collaborated with internationally-acclaimed designer Stanley Ruiz, who, aside from developing the products, also conceptualized the booth design and the visual merchandising for Lifestyle Philippines.

Stanley has been working with CITEM in many local and international projects and has previously exhibited as an individual designer at NY NOW. Stanley’s creative direction pushed the companies to level up their designs and product lines to cater to a modern, younger, and upbeat market who makes up a huge part of the NY NOW audience.

“The curated setting at NY NOW will exhibit new crafts that bring out the DNA of each company, products that highlight their strengths and uniqueness. At the same time, the mix will include a selection of existing products injected with a more contemporary vibe using sophisticated pastel themes and playful motifs adopted from indigenous Philippine textiles. By doing this product development and visual treatment, we achieve an up-to-date look that appeals to today’s market without losing distinctively Filipino elements,” said Stanley.

The setting will also demonstrate the diversity of crafts made in the Philippines. “In international markets such as the U.S., the Philippines is most often known for woven crafts like baskets, but we have many companies manufacturing other products like bone china and even novel, patented materials. By bringing these 12 SMEs with different identities, we communicate the many capabilities of Philippine craftsmen and the variety of products we can offer,” added Stanley.

csmCSM Philippines’ vases made of finely crafted bone china


Stanley started developing the theme and the designs through his one-on-one consultations with the owners and in-house designers of the companies, visiting their showrooms and factories around the country. He pursued an intimate understanding of each company’s design language by studying their crafts and familiarizing himself with their materials and production capabilities.

“Many of the companies have 10, 20 years of experience in the export industry; some of them have more experience in manufacturing and a much deeper understanding of the international market than I do. My input in this project is to suggest modern or contemporary design perspectives without creating a radical departure from their identity and their established aesthetics,” said Stanley.

The companies were eager to translate Stanley’s designs into new, functional crafts, which are now ready to be launched at the upcoming fair.

shelmedStanley Ruiz sketches new abaca home products for Shelmed Cottage Treasures.


megabijouxStanley Ruiz visits Megabijoux in Cebu City


“The openness of our SMEs to exploring fresh ideas and unfamiliar materials, coupled with DTI and CITEM’s continuous efforts to develop and promote locally made crafts in international markets strengthen the Philippines’ position as a preferred source of highly creative products,” said CITEM Executive Director Rosvi C. Gaetos.

crystalseasCrystal Seas’ clutch made of abaca fabric and embellished with sequins


agsamAgsam Fashion Fern’s LOIDA necklace, made of handwoven agsam fern and crystal beads


ardenArden’s finely sculpted shell and brass canisters


finaliFinali’s Cohere collection made of rattan


natures-legacyNature’s Legacy’s stonecast vessels


orientmeadowOrient Meadow’s satchels made of woven rattan


stellapolareStella Polare Manila’s display of home and holiday decor


For more information on Lifestyle Philippines in NY NOW 2016 and CITEM’s other programs, interested parties may e-mail

The Center for International Trade Expositions and Missions (CITEM) is the export promotions arm of the Philippine Department of Trade and Industry (DTI). CITEM is committed to developing, nurturing, and promoting globally-competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities.

CITEM is the owner and organizer of Manila FAME, the country’s premier design and lifestyle event, and the International Food Exhibition (IFEX) Philippines, the biggest and most respected sourcing platform for Asian heritage food and ingredients.

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,

DTI-CITEM takes SMEs to design & gastronomy learning missions in France

The Center for International Trade Expositions and Missions (CITEM), in cooperation with the Philippine Trade and Investment Center (PTIC), is organizing a mission that will take local SMEs to an intensive and multi-sensory learning tour of gastronomy district and design hub – Paris, the “City of Light” – as well as its neighboring cities.

The learning missions will be held in September and October 2016, in time with the world’s biggest trade fairs in interior design and food, MAISON&OBJET and SIAL in Paris.

“CITEM aspires to spark brand new ways of thinking among Philippine SMEs, and through design and gastronomy learning missions like this, a holistic and in-depth experience, we will expose the SMEs to the high level creative environment of the design, fashion, and culinary capitals across the globe,” said CITEM Executive Director Rosvi C. Gaetos.

The learning mission for design and fashion includes a detailed exploration of the MAISON&OBJET exhibition, with special focus on trend forecast trailblazer NellyRodi’s booth, and guided by a design resource agent provided by MAISON&OBJET.

The itinerary will also lead the participants to an introductory tour of Parisian design, visiting the art museum and cultural center Fondation Louis Vuitton, as well as Les Ateliers de Paris, where they will meet and interact with fashion students to appreciate their creative process.

The tour will take a stop at Palais Galliera, a fashion museum with a vast collection of valuable pieces from the modern era to the 18th century, and Les Arts Décoratifs, which exhibits an extensive selection of furniture, ceramics, textile, drawings, jewelry, and other decorative objects, accumulated since its establishment in 1882. The visit to these significant design and fashion institutions exposes the SMEs to the styles and preferences of different times.

A seminar to be conducted by luxury expert Professor Denis Morriset is one of the highlights of the mission and will engage the SME participants in discovering valuable, relevant, and insightful branding, marketing, and merchandising practices.

On the other hand, the learning mission for food will take the SMEs to explore the largest fresh produce market in the world. Covering 232 hectares, the Marche international de Rungis wholesales 1,698,000 tonnes of fish, poultry, meat, fruits and vegetables, dairy, and flowers annually. The gathering point of traders from all over Europe, the Rungis market is an essential part of French gastronomy, serving thousands of chefs in Parisian establishments and surrounding areas with a great variety of products selected through strict standards.

The participating SMEs will also have a full day visit of SIAL Paris and a guided tour of élite gourmet food service and wines and spirits stores.

A networking reception for each learning mission will introduce the SMEs to many professionals, officials, entrepreneurs, and experts in the industry, allowing them to create new and important connections and build relationships that will open opportunities for their business.

“We want the SMEs to discover the diverse sources of design, food, and business inspiration available to them, and be encouraged to become competitive players. We want them to pick up from these learning missions fresh concepts, international trends, technologies, and innovative viewpoints, and take them back and apply to their own communities and workshops,” added Gaetos.

For more information on DTI-CITEM’s Design Learning Missions to MAISON&OBJET Paris, scheduled on 6-9 September 2016 (exclusive of travel time), please contact Ms. Cristalle Bernardo at telephone number 833-1277 or e-mail address  For the Gastronomy Learning Mission to SIAL Paris on 19-22 October 2016 (exclusive of travel time), please contact Ms. Chato Liwanag at telephone number 831-2201 local 306 or 831-2137, or e-mail at

dlcPhilippine companies through CITEM participated in SIAL Paris 2014, bringing premium Philippine food and beverage products to one of the biggest and most attended food trade exhibitions in the world. The upcoming edition, to be held in October 2016, will feature again select Philippine SMEs and their products. The show will also be part of the CITEM-organized learning mission, as one of the highlights of the guided tours for Philippine entrepreneurs.
Tagged , , , , , , ,

RED BOX Design Program Searches for New Talents on Its 2nd Cycle

RED BOX, a designer development program initiated by the Center for International Trade Expositions and Missions (CITEM), has now opened the second cycle of its search for the country’s next design talents. CITEM calls on Filipinos aged 21 to 30 years old who have not yet received major home- or fashion-related awards to bring their passion and talent for design to a higher level through the RED BOX program.

The RED BOX program is a platform to harness talents and nurture them to become the next generation of Philippine designers. From its first cycle, four young designers were awarded as grand winners, and represented the Philippines in select trade shows in London, Milan, and New York City.

“RED BOX started out as a show feature of Manila FAME in 2011. Designers featured back then were handpicked by CITEM to showcase their creations in the trade fair. Three years later, RED BOX has evolved into a designer development program,” CITEM Executive Director Rosvi C. Gaetos shares.

“The Philippines is full of talented young creatives. RED BOX opened its doors to them, so they can further develop their skills under the mentorship of Filipino design icons,” Gaetos adds.

redbox-posterThe RED BOX design program is now open for applications to the second cycle of its search of Philippines’ next design talents.


In 2014, RED BOX introduced a shortlist of 14 design talents who were trained and guided by Budji Layug for furniture and home accents, and Lulu Tan-Gan for apparel and fashion accessories.

The design talents underwent an in-depth immersion in the local home and fashion industries, including seminars and workshops on design; exposure to craft techniques through regional factory visits; and development of product collections in close collaboration with manufacturers. Cycle 1 of the RED BOX program culminated with the designers’ collections showcased in Manila FAME October 2015, where a jury selected the grand winners based on a prescribed criteria.

Thian Rodriguez, who considers being named as RED BOX Cycle 1 grand winner for Fashion Apparel as the most memorable highlight in his career as a designer, is grateful to be part of the program. “The program helped me widen my perspective in arts and fashion. Red Box helped me find my own identity as a designer and build my own name in the industry,” he says.

Rodriguez cites the mentorship under Lulu Tan-Gan, and the exposure to fashion design principles, the industry, and the market as great learning experiences that developed his craft. Rodriguez is one of the four designers who represented the Philippines in the International Fashion Showcase (IFS) in London, United Kingdom in February this year.

Jim Torres, RED BOX Cycle 1 grand winner for Home, also attributes his growth as a designer to the industry exposure, shares that it is through the RED BOX program that he was able to discover his design identity by interacting with different people such as clients, manufacturers, and co-designers.

“You must know how to adapt—that’s why Red Box is a mentorship program. Being a designer is more than just designing and building things; it’s about being able to communicate and inspire through design,” Torres adds as an advice to aspiring, young designers. Torres’ Escapade collection, a lighting installation made of shredded stainless steel, was featured in the International Contemporary Furniture Fair (ICFF) in New York, USA in May 2016.

Cycle 2 of the program will also give aspiring talents the opportunity to participate in international trade fairs, workshops or short courses.

CITEM has partnered with the Design Center of the Philippines (DCP), a technical agency of the DTI mandated to promote industrial design as a tool for improving the quality and competitiveness of Philippine products. The partnership between CITEM and DCP aims to sustain development of the next generation of Philippine designers.

Applicants may submit entries for any of the following categories: furniture; home accents; apparel; and fashion accessories. Only one entry for a maximum of two categories will be accepted. Deadline of submission of entries is on 19 August 2016. For more information on the application process, please visit


DSCF2324RED BOX Design Talent 2015 Grand winner for Home Jim Torres showcased his ‘Escapade’ collection at the ICFF 2016 in New York, USA and at the RED BOX showcase in Manila FAME April 2016.


MickiMicki Olaguer, grand winner for Fashion Apparel, featured her mother-of-pearl and gold and silver jewelry in the Fashion Utopias: International Fashion Showcase in London.


ThianThian Rodriguez presented a collection of brass grommets and bullet finials cut out dresses in the Fashion Utopias: International Fashion Showcase in London.


20150813141413With mentor Lulu Tan-Gan, the Red Box Design Talents 2015 for Fashion visit FF International Manufacturing, manufacturer for The Natori Company, to see the labor intensive production of high-end fashion garments.


IMG_2274Red Box Design Talents 2015 Home finalists strike a pose with Kenneth Cobonpue after a tour around his factory.


IMG_5034The RED BOX Design Talents 2015 Fashion finalists try their hand at devoré, a fabric technique that uses chemicals to “burn” a semi-transparent pattern on a solidly woven fabric.
Tagged , , , , , , , , , , , , , ,

DTI-CITEM brings coconut, banana, and tuna products to SIAL Paris

FoodPhilippines, through the Center for International Trade Expositions and Missions (CITEM), steps up its campaign in European countries, especially as the Philippines looks to maximize trade opportunities under the EU-GSP+ (Generalized System of Preferences Plus). The FoodPhilippines presentation will highlight coconut, banana, and tuna products in its participation to SIAL Paris on 16-20 October 2016 at the Paris Nord Villepente.

Citing a press report from the Department of Trade and Industry (DTI) in 2015 that EU-GSP+ increased Philippine exports increased by 27 percent, CITEM Executive Director Rosvi C. Gaetos shares that coconut oil, canned tuna, and preserved fruits are included in the major export products under the zero tariff scheme.

“We are going to take advantage of this momentum in the Philippine export industry by highlighting top quality products like coconut, banana, and tuna through the participation of 15 companies in SIAL Paris, the largest food innovation  exhibition,” Gaetos states. “Tuna especially poses higher export potential because the world is starting to recognize that one of the best tunas in the world comes from the Philippines.”

According to government data on Philippine agricultural exports in 2012, coconut, banana, and tuna are constantly included among the top six export commodities from 2004-2010, with the Netherlands as one of the country’s biggest export markets. CITEM expects that these three food export commodities will benefit greatly from the zero tariff as the rate will go down from 20 percent for tuna, and 10 percent for coconut.

The Philippines is a major exporter of coconut products, particularly coconut oil. The country exports over 70 percent of its coconut oil, with Europe having 52 percent and United States receiving 33.9 percent of the trade, according to the United Coconut Associations of the Philippines (UCAP).

UCAP notes that coconuts are gaining popularity in the UK retail market, with coconut oil now worth over Lsd 14 million per year in sales, and coconut water worth almost Lsd 60 million in value sales, as reported by IRI’s InfoScan data. The same market analysis data also reported that the coconut trend is playing out in other European countries as well, with its increased popularity attributed to Thai-inspired food, and the its health benefits.

Banana is also one of the country’s major fruit exports, comprising 86.9 percent of the total volume in metric tons of fruit exports from the Philippines in 2013. It constitutes a substantial portion of the country’s export revenues. The Cavendish variety, in particular, topped the export statistics for fresh fruits as it surpassed the USD 1B mark in 2014, posting a growth of 18.06 percent from USD 962.58M in 2013 to USD 1.136M last year. Processed banana products are also gaining strong foothold in both local and international markets.

The Philippines ranked 7th among top fish-producing countries in the world in 2013, comprising 2.46 percent of the total world production of 191 million MT. In 2014, tuna, along with seaweeds and shrimp/prawn, accounted for 65 percent of the total export value worth USD 1, 274 million. Tuna is still the country’s top fish export commodity,  with export value at USD 443 million. Canned tuna in particular constituted the bulk of export tuna products.

Coconut, banana and tuna are part of the Premium 7 food group that is considered as the Philippines’ key export drivers in the food industry given that these products considered to be among the best in the global market or manifest high export potential. Also included in the Premium 7 are pineapple, cacao, coffee, and mango.


The Philippines participation in SIAL Paris is spearheaded by CITEM, the export promotions arm of the Philippines Department of Trade and Industry (DTI). FoodPhilippines is a branding initiative of DTI-CITEM that unifies the promotional efforts of the government in overseas trade exhibitions and events to project one brand, one image, one voice. For more information, please visit

Tagged , , , , , , , , , , , , , , , , ,

Healthy, innovative food from the Philippines ready for the spotlight at Food Taipei 2016

With the Philippines as a leading source of premium, natural, and ready-to-eat processed food and beverages, the Center for International Trade Expositions and Missions (CITEM) is bringing 10 homegrown companies with an exciting range of new and nutritious food creations and exotic ingredients to the 26th Taipei International Food Show set at the Taipei Nangang Exhibition Center and Taipei World Trade Center on June 22-25, 2016.

Certified by international organizations and exported to many countries around the world, the variety of Philippine products to be showcased at Taiwan’s 5-in-1 expo responds to the demands of the Taiwanese and global market for foods that promote health and wellness, that are fresh and nourishing, and have unique and delightful flavors.

“Philippine SMEs at Food Taipei will present one-of-a-kind food and ingredients, organic and functional foods, and new tastes and textures to spice up meals and reinvigorate snacks. The local companies, up-to-date with global food innovation and trends, and inspired by our rich and diverse culinary tradition, have something special and exciting to offer trade buyers and visitors at the exhibition,” said CITEM Executive Director Rosvi C. Gaetos.

The Philippine participation in FOOD TAIPEI 2016 is a project of CITEM, in partnership with the Export Marketing Bureau (EMB) through the RIPPLES Plus Program, and Philippine Trade and Investment Center – Manila Economic and Cultural Office (PTIC-MECO).

Healthy food from real fruits and vegetables


Jams, jellies, and marmalade by The Castillejos Agri-Farms, Inc.

The Castillejos Agri-Farms, Inc.’s jams, jellies, and marmalades have already proven their quality and international appeal when they were featured in dishes prepared by famed chefs including Asia’s Best Female Chef for 2016 Margarita Fores during the Grand Philippine Exhibition – Archipelago of Exchange in one of France’s top museums for indigenous arts and culture, the prestigious Musee du Quai Branly in 2013. The homemade preserves, along with other Filipino food, were served at a press luncheon which catered to around 100 guests including France’s top media practitioners and museum donors, and a cocktail reception that hosted around 500 guests, one of whom was then French prime minister Jean-Marc Ayrault.


NutriVron Malunggay and Ampalaya Polvoron by ChocoVron

Chocovron Global Corporation, known for its creative update of the traditional Philippine snack polvoron (toasted wheat cake), will excite buyers and health-conscious consumers with its two new sugar-free products that highlight the nutritional value and unique tastes of malunggay (moringa oleifera) and ampalaya or bitter melon (momordica charantia).

Malunggay is known for its anti-cancer properties and is highly recommended by doctors to nursing mothers and infants because it combats malnutrition with its high vitamin content (seven times more vitamin C than oranges, four times more calcium than milk, four times more vitamin A than carrots). Ampalaya, on the other hand, with its blood sugar lowering properties, is endorsed by the Philippine Department of Health as an alternative herbal medicine for diabetes.


Mighty Green Fruit Concentrate by JMB Food Products

Drawing from traditional Filipino cuisine, JBM Food Products creates all-natural, homemade beverages using handpicked, ripened fruits from the mountain ranges of Sierra Madre and Cordillera. These high quality, energy-boosting juices pack antioxidants, catechins, and the refreshing flavors of power fruits bignay (antidesma bunius), guyabano or soursop, and calamansi-malunggay.


Filchips brand banana chips by Prime Fruits International, Inc.

Rich in potassium and fiber, Prime Fruits International, Inc.’s healthy and versatile banana chips are sourced from the lush banana plantations of Davao, Philippines. The banana chips, offered in various cuts and sizes, can be eaten on its own, or as a topping on different breakfasts and snacks, complementing the smooth and creamy texture of oatmeal or yogurt with its delicious crunch. It is also good combined with other dried fruits and nuts in a trail mix, or chopped and used as ingredient in energy bars.

Superfood coconut


Coconut products by Pasciolco Agri Ventures

Two companies – Pasciolco Agri-Ventures and Team Asia Corporation – are bringing a selection of coconut products with different uses, highlighting the nutritional value and versatility of this tropical plant.

Pasciolco Agri-Ventures from Quezon province, which is known for its vast coconut plantations, has perfected the process of making organic virgin coconut oil, jams, sweetener, syrup, vinegar, aminos, lambanog (coconut arrack) and aromatherapy oil.

Coconut milk powder and coconut sugar are two of Team Asia Corporation’s products. Coconut milk is lactose-free and a recommended cow’s milk substitute for those suffering from lactose intolerance. Coconut sugar, which is made of boiled and dehydrated sap of coconut palm, is quickly becoming a hot commodity among health food consumers as it offers more vitamins, minerals and phytonutrients, as well as a lower glycemic impact compared to common white table sugar.

Sharing well-loved, nutritious Philippine baked goods to the world

Magic Melt Foods, Inc. prides itself in its creation of mango flour made from processed mango seeds. Naturally rich in anti-oxidants, vitamins and minerals, dietary fiber and digestive enzymes, mango flour is the primary ingredient in many of Magic Melt’s new healthy snacks.

The company also makes traditional Philippine biscuits, breads, pastries, and delicacies such as biscocho, mamon tostado, otap, and rosquillos that are enjoyed not only locally but also abroad in countries such as Australia, Canada, China, U.A.E., Israel, Japan, New Zealand, Qatar, Singapore, and U.S.A.

Muscovado sugar: reinventing drinks and desserts

Family-owned company Raw Brown Sugar Milling from Negros Oriental makes muscovado, an organic sugar produced by boiling fresh sugarcane juice. The simple process retains the vitamins and minerals such as calcium, phosphorous, iron, magnesium, and zinc that is present in sugarcane juice.

A great alternative to brown sugar or conventional refined white sugar, muscovado sugar lets its users redefine the taste and texture of many sweet beverages, dishes, breads, and snacks with its rich molasses flavor.

Marshmallow treats with a twist

Riverdale Confectionery Industry, Inc. creates a whole array of marshmallows (over 30 kinds) in different shapes, colors, and sizes. A new addition to the company’s line of products are oval marshmallows with four kinds of filling – mango, strawberry, matcha, and chocolate.

There are many ways to use marshmallows other than just garnish for a mug of hot cocoa drink. Soft and chewy, marshmallows add a different texture to homemade ice cream, brownies and cakes, or placed between cookies to create s’mores. They can be melted and used as substitute to cupcake frosting or fondant icing, while roasted marshmallows are a good topping for milkshakes.

The leading Philippine food brands, accessible around the globe 


Philippine Grocers Food Exports, Inc.

Philippine Grocers Food Exports is one of the top consolidators of food products in the Philippines, exporting select brands of high quality items to North America, Europe, and the Middle East.

The company is carrying a number of well-known and trusted brands such as Lemon Square, Ligo Sardines, and Regent Snacks, that make nutritious, ready-to-eat food in convenient packaging.

In 2015, Food Taipei featured 1,088 exhibitors, with country pavilions showcasing products from China, Singapore, Japan, USA, Spain, the Netherlands, and Chile, among others, and occupying 35,000 sq. m. of exhibition space, making the four-day trade fair a dynamic and significant event for trade buyers, wholesalers, and retailers from top companies from around the world.

“Joining Food Taipei 2016 creates a great opportunity for Philippine SMEs to present their products and establish connections with thousands of buyers with decision-making authority not only from Taiwan but also from many countries visiting the exhibition,” added Gaetos.



The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry, is committed to developing, nurturing, and promoting globally-competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an integrated approach to export marketing in partnership with other government and private entities.


Rosario Virginia C. Gaetos

Executive Director

Golden Shell Pavilion

Roxas Boulevard corner Sen. Gil Puyat  Ave.

Pasay City 1300

Metro Manila Philippines

Tel (+632) 831.2201  to 09

Fax: (+632) 832.3965 /834.0177 to 78




For more information, log on to

Lighting pieces that spark inspiration at Manila FAME trade fair

The Cherry Blossom Pendant Lamp by Venzon Lighting

The recent Manila FAME delivered some eye-catching lighting pieces that attracted trade buyers and guests from all over the world.

Venzon Lighting’s newest star collection, the Cherry Blossom Pendant Lamps, marries natural materials, such as translucent capiz shells, with branches fashioned from aluminum.

Whether clustered at an entrance foyer to welcome guests, or lined above a rectangular dining table, the Cherry Blossom Lamp designed by Cris Venzon creates an organic elegance and warmth to any room in the house.

Venzon Lighting worked with designer Stanley Ruiz through CITEM’s Design for Exports Program to create a new line of lighting pieces that was launched in Manila FAME 63rd edition held last April at the World Trade Center in Pasay City.

Venzon Lighting has collaborated with many industrial and interior designers like Stanley Ruiz, one of the Rising Asian Talents at the March 2016 Singaporean edition of MAISON&OBJET, and Jim Torres, Red Box Talents Grand Winner for home accents category in October 2015 Manila FAME, to produce every season new lighting designs that are engineered for precision manufacturing.

The Urban Pendant Lamp by SCHEMA

The contemporary-industrial Urban Pendant Lamp is designed by SCHEMA’s Celia Gamboa Jiao, who has mastered the art of metal weaving, allowing her to create innovative and modern pieces that give character to various spaces.

At SCHEMA, lamps, furniture, and home accents are not manufactured by machine, but handcrafted by artisans in their workshop, and as such, every piece is unique.

Made from galvanized iron wire in powder-finish, the versatile Urban Pendant Lamp complements an industrial- or urban-themed environment and provides a modern addition to a traditional-style home.

The Decima Pendant Lamp by Native Crafts and Arts Industries, Inc.

Native Arts and Crafts Industries, Inc. uses natural materials – bamboo and rattan peel – to create the Decima Pendant Lamp, which was featured in designer Ito Kish’s curated landscape Spring Forward, one of the highlights of last April’s Manila FAME. The piece was designed by Napoleon Chan and Bernice Chan-Juan, with nature and simple elegance in mind.

A veteran in the industry, Native Arts and Crafts Industries, Inc. has been making and exporting eco-friendly handicrafts for over 40 years to countries including the US, the UK, France, Germany, Japan, Australia, Sweden, and Switzerland.


Spring Forward by Ito Kish featured lighting pieces by Native Arts and Crafts Industries, Inc., along with many other top quality and high-concept furniture and home accents made by local companies.

Manila FAME, the country’s premier design and lifestyle event, is organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI).

Philippine and international SMEs manufacturing home, holiday, and fashion products are encouraged to join Manila FAME in its 64th edition to be held in October 20-22, 2016. For more information, log on to


Tagged , , , , , , , , , , , , , , , , , , , , , , , , ,

DTI-CITEM connects local MSMEs to Ayala Rewards Circle

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), continues to partner with organizations to help promote micro, small, and medium enterprises (MSMEs) as a way of supporting the Philippine industry. One of its partners in the recently concluded April 2016 edition of Manila FAME is the Ayala Rewards Circle (ARC), an exclusive recognition and appreciation program for valued Ayala Group clients.

“We first teamed up with Ayala Rewards Circle for the October 2015 Manila FAME, and we are pleased to renew our partnership with them for our April edition this year. Through this joint effort, local exhibitors can connect with members of the ARC and expand their network. This is also an excellent opportunity for local MSMEs to test their products in the currently expanding domestic market,” said Rosvi Gaetos, executive director of CITEM. ARC members are clients of Ayala Automotive Group, Ayala Land, Bank of the Philippine Islands, and Globe Telecom, who have met specific qualifications set by ARC for membership.

For the April 2016 edition of Manila FAME, eight exhibitors joined the ARC-Manila FAME partnership, namely: Alchemista, Inc., Aretei Foods Corporation, Bote Central, Inc., GIGA Natural Products Specialist Corporation, Gustazo Alimentos Corporation, Hacienda Crafts Company, Inc. (Inuma Brand), Milea Bath & Body Wellness Essentials, and Urban Island Winery Inc. ARC has promoted the exhibitors to their members through online campaigns, text blasts, ad banners, and the ARC mobile app. ARC has also promoted Manila FAME through its newsletters, mails, invitation cards, and e-promotional materials.

“Manila Fame has been a valued partner since 2015 and remains to be one of our successful drivers to engage our members with activities outside of Ayala. We hope to keep the partnership for succeeding runs,” said Sush Narciso, Marketing and Campaigns Manager of ARC.

ARC members were given discounts and special offers on products of the eight exhibitors that have entered into the ARC-Manila FAME partnership.

CITEM granted VIP status and complimentary passes to ARC members and one companion each, giving them access to Manila FAME, Asia’s Design and Lifestyle Event that showcases craftsmanship, design innovation, and artisanship; Slingshot Philippines, a national summit and exhibit on startups and innovation; and Design Trails by Bambike, a guided bamboo bike tour within Intramuros as part of Design Week Philippines, a national celebration of Philippine design, creativity, and innovation spearheaded by CITEM. A total of 170 ARC delegates composed of ARC members (distributors, suppliers, firms, and the general public) and their companions attended the April 2016 edition of Manila FAME.

The April 2016 boutique edition of Manila FAME was held on April 21-24, 2016 at the World Trade Center in Pasay City. For more information on ARC and Manila FAME, visit

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

JunkNot!: An SME that creates cool furniture from trash stages new eco-crafts at Manila FAME trade fair


JunkNot! crafts chairs and stools using recycled plastic while creating jobs for a community in Laguna.

A small backyard enterprise in Laguna turns plastic garbage into colorful, handcrafted furniture while providing sustainable livelihood in their community presented eco-conscious creations at Manila FAME trade exhibition last April at the World Trade Center in Pasay City.

JunkNot!, along with many SMEs, artisans, and designers from the provinces of Laguna, Cagayan, Albay, and Davao, met thousands of local and foreign trade buyers, visitors, and media through the Partner Province Program of DTI-CITEM, in collaboration with the local government units of the participating provinces. Their products were showcased in a special setting that highlighted traditional crafts and techniques called The Artisans Village.


Wilhelmina Garcia, founder of eco-conscious company Junknot!, believes in designing to make a good impact in society and in the environment. “What is good for the people should also be good for the environment,” she said.

“At JunkNot!, we find creative ways to transform regular and everyday junk into usable items while providing livelihood to a community,” said Wilhelmina Garcia, who founded the company in 2009.

The SME’s employees, who come from the small communities of Biñan, Laguna, collect plastic waste (bags, wrappers, sachets, etc.), clean and twist them into ropes which are handwoven to form the backrest and the seat of chairs and stools.

Old cardboard tubes are also saved to be made into stool legs and water hyacinth plants are treated to create elegant headboards for beds.

“JunkNot! teaches the community not only crafting techniques but also about solid waste management and proper waste segregation. The company buys the raw materials (plastic waste) from the community, then, we give back 5% of the sales to them,” said Garcia.

We “envision to help, in its small-scale way, to solve two problems that our society is facing: plastic waste and the lack of jobs,” said Garcia.

In a 2015 study made by the Ocean Conservancy and McKinsey Center for Business and Environment, the Philippines came out as the world’s third biggest contributor of plastic pollution, generating 2.7 million metric tons of plastic garbage each year, with 521,000 tons or 20% leaking into the oceans.

Asked what she and her partners at JunkNot! want to accomplish in the future, Garcia said, “We just want to see a cleaner and greener Philippines, and a happy and healthier earth.”

Used cardboard tubes are upcycled to become stool legs and dried water hyacinth plants are treated to create bed headboards.

Manila FAME, the country’s premier design and lifestyle event, is organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI).

Philippine and international SMEs manufacturing home, holiday, and fashion products are encouraged to join Manila FAME in its 64th edition to be held in October 20-22, 2016. For more information, log on to

Tagged , , , , , , , , , , , , ,

Indonesia adds color and diversity to Manila FAME April 2016


Wooden home decorations at the Indonesian Pavilion in Manila FAME April 2016.

Indonesia participated in the recently concluded April 2016 boutique edition of Manila FAME, complementing Manila FAME’s theme “Iridescence” with its fascinating collections of vibrant, unique, and cultural home and fashion pieces. The country’s participation was organized by the Embassy of the Republic of Indonesia.


Inphoto (from left): Indonesia Trade Attaché Irawan Mulyono, Trade Secretary Adrian Cristobal Jr., Indonesian Ambassador H.E. Johny Lumintang, and CITEM Executive Director Rosvi Gaetos visit the Indonesian Pavilion during the April 2016 Manila FAME at the World Trade Center in Pasay City.

“We are delighted to have Indonesia in Manila FAME for three consecutive years now. Through this collaboration, we have not only been providing buyers with a rich and colorful sourcing experience, but strengthening ties as well towards a more dynamic global export industry,” said Rosvi C. Gaetos, Executive Director of the Center for International Trade Expositions and Missions (CITEM), the Department of Trade and Industry’s (DTI) export promotions arm, which organizes Manila FAME.

The Indonesian Pavilion in Manila FAME was composed of eight Indonesian companies: PT. Putri Ayu Bali Indonesia, CV. Bali Bakti Anggara, Ethnic Home, CV. Wita Hara Kirana, Lia Afif, Leginayba Bali, Naputo Bali, and Ayu Kulitereptile Handycraft.

Indonesia has been a regular participant in Manila FAME since the trade show opened its doors to foreign companies in 2013.

The April 2016 edition of Manila FAME, the Philippines’ premier design and lifestyle trade show that featured furniture, home furnishings, holiday gifts and décor, and fashion accessories, was held on April 21-24 at the World Trade Center in Pasay City. For more information on Manila FAME, log on to

Tagged , , , , , , , , , , , , , , , , , , , , ,

Get every new post delivered to your Inbox.

Join 1,044 other followers