IFEX 2017 fortifies regional synergy as PH leads 30th ASEAN summit

DTI-CITEM streamlines ASEAN aspirations in Asia’s premier ethnic food and ingredients show

 

pr2photoDTI-CITEM spotlights a gallery of Asian flavors under its International Hall in the IFEX Philippines 2017.

 

The Department of Trade and Industry’s Center for International Trade Expositions & Missions (DTI-CITEM) supports the country’s campaign to drive up trade opportunities and inclusive growth in the ASEAN region through the International Food Exhibition (IFEX) Philippines—the biggest and most respected sourcing platform for Asian heritage food and ingredients.

DTI-CITEM cooks up a one-of-a-kind culinary expedition, featuring the historical, geographical and cultural influences behind some of Southeast Asia’s distinct cuisines in the 11th edition of IFEX Philippines on May 19-21 2017 at the World Trade Center Metro Manila (WTCMM) and at the Philippine Trade Training Center (PTTC).

With the theme “Taste ASEAN,” IFEX Philippines will showcase the region’s unique tropical fruits, vegetables, fresh and processed seafood, sauces and condiments, and other food products that contribution to a vibrant food scene in global market.

“As partners for change in engaging the world, DTI-CITEM envisions the upcoming IFEX Philippines 2017 as a cuisine compass for international food industry players and market buyers that want to source premium food and ingredients in the Southeast Asian region, particularly in the Philippines,” said Rosvi Gaetos, CITEM Executive Director.

Last January 15, President Rodrigo Duterte officially launched the Philippines’ chairmanship for the upcoming 30th Association of Southeast Asian Nations (ASEAN) summit on April 30 with the theme “Partnering for Change, Engaging the World.” The summit will converge the heads of state and sectoral leaders from all over Southeast Asia in the Philippines to attend a series of events on trade and policy with the aim of forging relationships between the 10 member-countries of the ASEAN.

Towards that goal, CITEM has tapped the embassies and leading companies from ASEAN countries, including Indonesia, Malaysia, Singapore, Thailand and Viet Nam, in relation to their participation in IFEX Philippines under its “International Hall.”

Aside from the ASEAN member states, stakeholders, partners and potential exhibitors from China, South Korea, Taiwan, and Turkey also confirmed their participation in the said hall.

At the launch of the ASEAN 2017 Business and Investment Program on 24 January, DTI expressed confidence on ASEAN as an economic powerhouse with the region being third largest market in the world with over 620 million people, the third largest economy in Asia, and the seventh largest economy in the world with a combined Gross Domestic Product (GDP) of 2.3 trillion dollars.

It has called on maximizing the opportunities and benefits from the ASEAN Economic Community (AEC) and reiterated the four pillars of AEC as a landscape for the dialogue with ASEAN partners in realizing the ASEAN 2025, starting with the 23rd AEM Retreat.

AEC’s four pillars are the establishment of a single market and production base, a highly competitive economic region, a region of equitable economic development, and a region fully integrated into the global economy.

In the AEC Blueprint for 2025, ASEAN member states are pushed to put forward programs, events or interventions, such as IFEX Philippines 2017, that strategically develops and promotes ASEAN as an organic food production bases primed to achieve international standards.

The 2025 ASEAN economic roadmap also promotes engaging stakeholders on regional integration efforts, with emphasis on the sharing of best practices and expanding their reach to external markets, and the global value chains.

In 2015, IFEX Philippines recorded a 99.17 percent buyer satisfaction, and 15,000 trade buyers and visitors. During its three-day run, 700 exhibiting companies generated US$162 million worth of onsite deals Out of its total exhibitors, 123 were foreign companies from 20 different countries.

For this year’s edition, CITEM is targeting to have 770 exhibitors (135 foreign) and a total export sales of US$ 118.61 million.

Interested Philippine and international exporters and manufacturers are encouraged to participate in another exciting edition of the biggest food, ingredients, and beverage trade fair in Asia-Pacific.

IFEX Philippines is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), with support from the Department of Agriculture.

Interested parties may contact Ms. Rowena Mendoza at telephone number 831-2336/831-2201 local 257 or e-mail rmendoza@citem.com.ph, or visit http://www.ifexphilippines.com.

Epicurean adventure awaits global buyers of CITEM’s much-anticipated food show

pr1photoCITEM promises a piquant pilgrimage through ethnic food and ingredients in the IFEX Philippines.

Global buyers are up for an epic culinary expedition at the Philippines’ largest and most respected export sourcing platform for Asian heritage food and ingredients, the International Food Exhibition (IFEX) Philippines, which will happen on 19-21 May 2017 at the adjoining venues of the World Trade Center Metro Manila (WTMM) and the Philippine Trade Training Center (PTTC).

Organized by the Center for International Trade Exhibitions and Missions (CITEM) of the Philippine Department of Trade and Industry (DTI), IFEX Philippines 2017 is expected to gather around 770 food and ethnic ingredient manufacturers, exporters, consolidators, artisans, chefs; culinary historians and experts; and gourmet enthusiasts from across the various regions of the Philippine archipelago and several other participating countries, each bringing along distinctive product offerings, knowledge, and skills at the much-awaited gustatory fete.

“IFEX Philippines is the largest and widely anticipated food trade event in the country, formerly held every two years. With the immense global demand for ASEAN and Philippine food, and now Philippine food being counted as among the 2017 hottest trends by Bloomberg and Food Network, CITEM has opted to annually host IFEX Philippines, starting this 2017,” CITEM Executive Director Rosvi C. Gaetos said. “For this coming May, buyers will saunter through a deeper experience and understanding of Philippine food through its multi-faceted origins in history, geography, and culture. It’s going to be one unique and exciting journey for all our visitors.”

IFEX Philippines 2017 will house the FoodPHILIPPINES Hall in the WTCMM where local industry and company pavilions will be situated. Here, buyers will be able to sift through the mainstream, as well as, the latest product offerings from the Philippines’ leading and promising brands.

Also at the WTCMM, buyers will also get to visit the International Hall which will be populated by big companies from several participating countries such as China, Malaysia, South Korea, Taiwan, Thailand, and Turkey. Enlisted in the year-long events roster of the ASEAN summit, IFEX will particularly highlight the distinct food products from the ASEAN participating countries—making up an interesting spectrum of this May.

Crossing towards the PTTC side through an intriguing bread tunnel, visitors can sample the unique pandesal innovations from the country’s reputed bakeries and bread artisans, all lining the red-bricked passage to the aptly named, Artisans Village, where one can relish more of the various local flavors and visual treats from the country’s regions. In partnership with the Philippine Department of Agriculture (DA), the IFEX Artisan Village will feature the country’s high-demand export commodities such as seafood, rice and cereals, coffee, cacao, coconut, pineapple, banana, and mango—in many varieties and cultivars.

For those in want of much more inspiration and adventure, IFEX Philippines 2017 also offers food, wine, and beverage tasting; food seminars; as well as retail service at the Market Place where local food brands, fresh agricultural and aquamarine products; healthy, natural, and organic produce are laid out for all eager shoppers and food connoisseurs.

IFEX Philippines will take global trade buyers and visitors in a gastronomic overdrive that will not only satisfy their cravings for distinct Asian flavors, but also their thirst for a dynamic experience of the Philippine food culture, which had evolved from centuries of cross-cultural fusions and regional influences,” said Gaetos.

The 11th IFEX Philippines is slated on May 19-21 2017 at the World Trade Center Metro Manila (WTCMM) and at the Philippine Trade Training Center (PTTC) in Pasay City. Interested Philippine and international exporters and manufacturers are encouraged to participate in another exciting edition of the biggest food, ingredients, and beverage trade fair in Asia-Pacific.

Interested parties may contact Ms. Rowena Mendoza at telephone number 831-2336/831-2201 local 257 or e-mail rmendoza@citem.com.ph, or visit http://www.ifexphilippines.com.

Two PH designers take center stage in London Fashion Week

Philippine eagle-inspired collection soar to greater heights

photo1FashionPHILIPPINES’ pride: Happy Andrada (left) and John Herrera (right) are set to headline intricate designs and innovative techniques in material manipulation in their participation at the London Fashion Week.

Philippine design talents, John Herrera and Happy Andrada, join international designers on February 16-21 2017 featured at the London Fashion Week, one of the world’s most prestigious fashion event attended by over 5,000 buyers, press, fashion enthusiasts, and personalities from all over the world.

On February 18 and 20, the two Philippine designers are set to demonstrate the country’s creative heritage and adaptability through a masterful showcase of their collection in  one of the highlights of London Fashion Week, Fashion Scout—the largest independent showcase for emerging and established design talents in the week-long festival.

“Seeing our brand on the Fashion Scout calendar made me realize it’s really happening. Thank you, Epson Phils. Corp. and Epson Southeast Asia for helping us make it happen! And thank you, DTI-CITEM for starting me on this journey,” said Herrera in a social media post.

‘Agila’ collection flies to London

photo2Herrera’s digitally printed ‘Agila’ collection underscores the Philippine designer’s ability to adapt and take advantage of technological advancements. (Photo taken from Herrera’s Instagram)

For his 2017 participation in Fashion Scout, Herrera will showcase the majestic splendor of the country’s most prized and protected national bird in his ‘Agila’ collection.

Advocating sustainable fashion and the environment preservation, Herrera takes inspiration on the Philippine monkey-eating eagle, featuring a 30-piece fashion collection made from digitally printed textile, in partnership with Epson Philippines.

The transition of this impeccable collection was from black and white to colored designs. The standout pieces were printed with Epson’s SureColor F-series dye-sublimation digital textile printers, the SureColor SC-F9270 and SC-6270.

“There are so many things you can do with printing compared to just buying fabric. Before, all collections by designers were done painstakingly by hand. Many of the outfits such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. With digital printing, the actual clothes in the collection can really be worn in real life,” said Herrera during the collection preview at the Shangri-La Mall Grand Atrium on February 1.

As a designer for more than 10 years, Herrera made a name in the Philippine fashion industry for his skills in laser-cut fabric manipulation. His unique pieces utilize indigenous materials including banana fiber, pineapple silk, and silk cocoon to help support the local community of traditional weavers from the province of Lumban, Quezon.

Herrera hit it big in London in 2015 when he participated with five other local designers at the International Fashion Showcase (IFS) under FashionPHILIPPINES brand. On that same year, he won the London Emerging Designer Awards and was given the opportunity to feature his winning collection at the Mercedez-Benz Fashion Week in Tokyo.

photo3Herrera’s ‘Aswang’ collection in his IFS 2015 participation under FashionPHILIPPINES.

FashionPHILIPPINES is an industry brand initiated by the Center for International Trade Expositions and Missions, the export arm of the Department of Trade and Industry (DTI-CITEM). It depicts fashion pieces created by the country’s design talents who use innovative techniques in manipulating materials into veritable works of art.

Last year, Herrera also participated in Fashion Scout with his Amaya collection, which is inspired by a warrior woman leader in pre-Hispanic Philippines.

Meanwhile, Andrada is a multi-awarded Philippine fashion designer, best known for her unique, complex detailing, masterful use of material and an intricate style.

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Andrada’s inclination on intricate design shows on her ‘Ninuno’ collection in the 62nd edition of Manila FAME.

Since her fashion debut in 2006, Andrada had already participated in over 70 fashion shows. For her ingenuity, she became the Winner Miami Fashion Week International Emerging Designer and winner of two major awards in the 3rd Asian Weddings and Arts Competition in Hong Kong, among others.

As an esteemed wedding designer, Andrada participated before in a Bridal Wear exhibit of Manila Wear in the October edition of Manila FAME on 2015, where she collaborated with Joel Escober.

Balancing vision and wearability, Andrada is quickly gaining a steady following worldwide, spreading the word on how she helps them look their best on their big day.

Visit the upcoming 65th edition of Manila FAME on 21-23 April 2017 for a chance to discover emerging talents from the Philippines, and find out more about the country’s rich artisanal heritage.

Manila FAME the country’s premier design and lifestyle event, is organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI). For more information, log on to http://www.manilafame.com.

 

DTI-CITEM seeks bigger Philippines’ share in the $2-T global halal food market

FoodPHILIPPINES targets US$ 110-million sales from the world’s largest food fair

pr-2FoodPHILIPPINES brings the Philippine mango, considered to be the sweetest in the world, and other premium tropical fruits and food products in the 22nd Gulfood.

 

FoodPHILIPPINES takes advantage of the fast-growing halal food industry through its participation in the 22nd Gulfood at the Sheikh Rashid Hall (Booth Nos. R-140 and R-M4/N3) in the Dubai World Trade Center, United Arab Emirates (UAE) from February 26 to March 2.

FoodPHILIPPINES is a branding initiative of the Center for International Trade Expositions and Missions, the export promotion arm of the Department of Trade and Industry (DTI-CITEM), which unifies the efforts of the government in promoting the Philippines as a source of quality food products in the global market.

Gulfood or the Gulf Food Hotel and Equipment Exhibition and Salon Culinaire is the biggest food and hospitality trade show, attended by an annual average of 90,000 key industry players, decision-makers and trade buyers all over the world.

“FoodPHILIPPINES provides trade opportunities for local exporters to promote its products to global markets. Through this Gulfood participation, we hope to open more avenues for Philippine companies -sell halal-certified food products in a food fair that is held at one of the most Muslim-dominated regions in the world,” said Rosvi Gaetos, CITEM executive director.

FoodPHILIPPINES zeroes in on healthy, RTE product demand

In its past participation, FoodPHILIPPINES tallied a record-breaking US$ 109-million worth of total sales, leveraging on some of the country’s premium export food products, including coconut products and its by-products; rice, mangoes, canned fruits, noodles, canned seafood, and fermented marine products..

Now with 26 Philippines companies, including 10 new participants, CITEM aims to generate US$ 110 million sales under the FoodPHILIPPINES brand as it brings new innovative healthy options and distinct ready-to-eat (RTE) food and beverages, including instant coffee blends, seasoned noodles and packed juice.

“Our past Gulfood participation enabled CITEM to strategically map out the growing demand for RTE products, such as coffee, that compliments the fast, highly urbanized lifestyle of busy consumers in the GCC region,” Gaetos said. “FoodPHILIPPINES is now keen on capturing this growing demand as it will lead to more income and job opportunities for our local coffee farmers.”

GCC or the Gulf Cooperation Council refers to the political, social and economic alliance of six countries, namely Saudi Arabia, United Arab Emirates (UAE), Qatar, Kuwait, Oman and Bahrain. The Muslim-domination region sits at the heart of the global halal-food market, which as of 2016 has evolved into a US$2-trillion industry—accounting for 17.7 percent of the world’s food and beverage market—based on the 2016 Global Islamic Economy Report by Thomson Reuters.

The same report also indicated that worldwide spending on global halal food and lifestyle products could potentially rise 10.8 percent a year until 2019 to create an international industry worth US$3.7 trillion.

With the rising income levels and rapid industrialization, GCC’s consumer spending on food alone is expected to reach US$ 106 billion by 2017, a US$ 23 billion or more than 20 percent increase in 2012.

Saudi Arabia remains the largest food consuming GCC nation due to its large population base. The fastest growth rate for food consumption, however, is seen in Qatar and UAE with an annual growth of about 5.5 and 4.8 percent, respectively. In addition, UAE alone has a market outreach to about 1.5 billion people living in the Middle East, CIS, Central Asia, Africa and other Asian regions—making it the world’s third top re-export center.

FoodPHILIPPINES to target mainstream halal food market

“More supermarkets and grocery store owners are selling Philippine food products due to their recognition of its premium quality and their growing familiarity with the Philippine food culture brought about by our countrymen abroad” said Gaetos. “Such trend plays to the advantage of this year’s Gulfood participants to penetrate and expand their trade scope, targeting the mainstream halal-food market in the Gulf region.”

Included among the retail outlets selling Philippine food are Al Maya Supermarket, Lulu Supermarket, Carrefour and ZOOM Convenient Stores in Dubai, UAE.

As of 2015, there are over 2.5 million Filipinos living in the Gulf region, based on a data from the Overseas Workers Welfare Administration (OWWA). During the same year, around US$ 200 million worth of Philippine food products have been exported to the GCC, wherein 50 percent goes to the UAE.

FoodPHILIPPINES’ participation in the Gulfood 2017 is organized by CITEM, in partnership with the Philippine Trade and Investment Center (PTIC) in Dubai, United Arab Emirates, as one of the DTI’s major efforts to intensify the promotion of Philippine specialty food products in overseas trade shows.

CITEM is committed to developing, nurturing, and promoting globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities.

For more information on its services and events, please log on to http://www.citem.gov.ph.

FoodPHILIPPINES showcases the country’s distinct flavors in the world’s largest food show fair

World-class mangoes and coffee blends among the new interesting Halal-certified product showcase

 

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FoodPHILIPPINES brings halal-certified healthy and organic products at the 22nd Gulfood.

The country’s distinct Halal-certified food products will lead the FoodPHILIPPINES exhibit in the 22nd Gulfood at the Sheikh Rashid Hall (Booth Nos. R-140 and R-M4/N3), Dubai World Trade Center, United Arab Emirates (UAE) from February 26 to March 2.

A branding initiative of the Center for International Trade Expositions and Missions, the export promotion arm of the Department of Trade and Industry (DTI-CITEM), FoodPHILIPPINES unifies the efforts of the government in promoting the Philippines as a source of quality food products in the global market.

For this participation, CITEM brings 26 Philippine food exporters, including 10 new participants, to represent the country at Gulfood or the Gulf Food Hotel and Equipment Exhibition and Salon Culinaire—the biggest food and hospitality fair attended by an annual average of 5,000 food exhibitors and 90,000 trade buyers all over the world.

“Philippine food is considered as one of the 2017 food trends by Bloomberg, Food Network and other reputable information companies,” said Rosvi Gaetos, CITEM executive director. “With this participation in Gulfood, we affirm the country’s position as one of the Asia’s prime sourcing hubs not only for its distinct food products but also for Halal-certified food items.”

Food Network predicts that this “pungent, pucker synthesis of East, Spanish, and Pacific Flavors,” evident in Philippine food is certain to bring new surprises this 2017, while Bloomberg also hails “Filipino food as one of the hottest trends this year,” in its article “Eleven Fancy Food Trends You’ll Face in 2017.”

Last year, the Center for International Trade Expositions and Missions (CITEM) generated over US$ 109 million worth of sales. Among the best-selling items are rice, coconut products, such as virgin coconut oil (VCO) and coconut water, canned fruits snacks, sauces and condiments, canned seafood, dried mango, confectioneries and fermented marine products.

World-class mangoes and coffee blends

Known as the top global mango producer, FoodPHILIPPINES pavilion will bring this Gulfood exhibit a variety of halal-certified fresh and processed mango products, including dried mangoes, purees and juices.

The Philippine mango, also known as Carabao mango, is considered one of the best variety of mango in the world due to its distinct natural sweetness and buttery texture. Over the decades, local researchers and companies have developed different strains of this sweet fruit to continuously improve its export quality.

As of now, there are already 14 known strains for Philippine mango. One of these strains is the ‘Sweet Elena’ which is listed in the Guinness Book of World Record as the “sweetest mango in the world.”

As one of the leading coffee producers in the world, FoodPHILIPPINES will likewise feature different coffee blends from San Miguel Purefoods, Inc., Philippine Grocers Food Exports, Inc., Market Reach International Resources, and Magicmelt Food, Inc. to address the growing demand for ready-to-drink coffee in the Middle East.

Ten new Philippine participants in Gulfood

Ten new Gulfood participants joining the Philippine delegation are Asia Brewery Incorporated, Bethany Sales, Inc, Celebes Coconut Corp., KSK Food Products, Maharlika Agro-Marine Ventures Corporation, Miesto International Foods Corporation, Profood International Corporation, Republic Biscuits Corporation (REBISCO), San Miguel Purefoods, Inc., and Seatrade Canning Corporation.

Asia Brewery Incorporated will bring their invigorating ‘Cobra’ energy drink; KSK Food with their corn snacks under their popular ‘Boy Bawang’ brand; REBISCO seeks to introduce their new ‘Creamline’ ice cream; and San Miguel to highlight delectable ‘Magnolia’ ice cream.

Meanwhile, Bethany Sales offers its nutritious snacks and beverages, including moringa drink; Celebes Coconut Corp., with their VCO, coconut flour, and desiccated coconut; Maharlika Agro- Maharlika Agro-Marine Ventures Corporation with premium quality peking duck; Miesto International Foods Corporation excites with tasty ice pops and jellies; Profood International Corporation showcases refreshing ready-to-drink juice and dried tropical fruits; and Seatrade Canning Corporation brings processed tuna products, such as fish in water and brine.

Philippine companies returning this edition are Brandexports Philippines, Inc., Century Pacific Food, Inc., Gem Foods International, Inc., Krystle Exports Phil., Inc., Magicmelt Foods, Inc., Mama Sita’s, Market Reach International Resources, Marikina Food Corporation, Mega Global Corporation, Philippine Grocers Food Exports, Inc., Pixcel Transglobal Foods, Inc., Q-Phil Products International, Sagrex Foods, Inc., SEE’s International Food Mfg. Corp., SL Agritech Corporation, and Super Q.

FoodPHILIPPINES’ participation in the Gulfood 2017 is organized by CITEM, in partnership with the Philippine Trade and Investment Center (PTIC) in Dubai, United Arab Emirates, as one of the DTI’s major efforts to intensify the promotion of Philippine specialty food products in overseas trade shows.

CITEM is committed to developing, nurturing, and promoting globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities.

For more information on its services and events, please log on to http://www.citem.gov.ph.

 

 

CITEM Teams Up with DCP, EMB to Boost PH Participation in the World’s Major Consumer Goods Trade Fair

The Center for International Trade Expositions and Missions (CITEM) sustains its creative collaboration with the Design Center of the Philippines (DCP) and Export Marketing Bureau (EMB) to strengthen the Philippines participation in Ambiente, to be held from February 10-14, 2017, at Messe Frankfurt in Germany.

lifestylephatambiente2017

The LifestylePhilippines participation in Ambiente 2017 is organized by the Center for International Trade Expositions and Missions (CITEM), in association with Philippine Trade and Investment Center Berlin (PTIC-Berlin), the commercial section of the Philippine Embassy in Berlin.

Ambiente is considered as the leading consumer goods trade fair in the world, with an average of 137,000 visiting trade buyers from 143 countries, and more than 4,000 exhibitors from 95 countries. It is the primary venue where trends for the international consumer-goods industry over the coming year are defined, and the go-to sourcing destination of buyers from the international contract market, particularly hotel, restaurant, and catering (HoReCa) sectors.

“With a diverse range of buyers from all over the globe coming together in one enormous sourcing event, Ambiente opens up countless doors of trade opportunities for Philippine exporters,” CITEM Executive Director Rosvi C. Gaetos said.

The Philippine collective under CITEM re-established its presence in Ambiente last year, yielding total export sales of 2.5 Million USD. For the upcoming Ambiente 2017 edition, 14 Philippine home exporters under the LifestylePhilippines brand shall be concentrated at the fair’s Living Hall, targeting total export sales of 3 Million USD. Living is one of the three main hall organizations of Ambiente in which international exhibitors showcase their home products ranging from accessories, interior designs, indoor and outdoor decorations, and avant-garde furnishings.

elmsaccesoriadecasa

ELM’s Accesoria de Casa will showcase tableware made from discarded carabao horns and bones at the LifestylePhilippines Pavilion in Ambiente 2017.

For the LifestylePhilippines Pavilion in Ambiente, CITEM has been working closely with DCP and Product Specialist Eric Paras since September to develop contemporary product collections that will respond to the demands of the market and reflect the unique strengths of the participating Philippine exporters.

“The story is more about the companies, their beginnings, strengths, and specializations,” Paras shared.  “I wanted to capitalize on handmade components of our products but not in a vernacular perspective. The direction is sophistication in crafts and the goal is to marry function and commercial appeal in order to generate business for our exporters,” he added.

basketandweaves

Basket and Weaves’ tabletop accessories come with natural and raw finishes, which are the company’s primary design codes.

CITEM has likewise partnered with EMB to bring three companies under the Regional Interactive Platform for Philippine Exporters Plus (RIPPLES PLUS) program to Frankfurt, Germany, marking its first international trade show participation under the home sector. RIPPLES PLUS is a jointly-implemented program of the Department of Trade and Industry’s Regional Operations Group (DTI-ROG), Philippine Trade Training Center (PTTC), and EMB that aims to enhance export capacity and competitiveness of Philippine companies by giving capacity-building trainings and product development, and providing insightful market information and trends.

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Lapekto Lapel pays homage to the acacia wood’s natural beauty through a showcase of its high-quality dinnerware.

DTI Secretary Ramon Lopez, as part of his Trabaho at Negosyo agenda, recently gave his directive to create a more dynamic DTI, calling on the Industry Promotions Group (IPG), where CITEM, DCP, and EMB belong, to strengthen its services to Micro, Small, and Medium Enterprises (MSMEs).

“The Philippine participation in Ambiente establishes the creative collaboration that CITEM wants to maintain with DTI agencies and, hopefully, start with other government offices, to achieve the vision of Secretary Lopez in helping MSMEs attain global competitiveness,” Gaetos said.

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The LifestylePhilippines participation in Ambiente 2017 is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), in association with Philippine Trade and Investment Center Berlin (PTIC-Berlin), the commercial section of the Philippine Embassy in Berlin. CITEM is the owner and organizer of Manila FAME, the Philippines’ premier design and lifestyle sourcing event, and IFEX Philippines, the biggest and most respected export-oriented food show in the country.

For more information, visit http://www.citem.com.ph/ambiente/

FoodPHILIPPINES brings specialty food with success stories of social development in the 42nd WFFS

Following the warm buyer reception in the past edition, FoodPHILIPPINES primes up to promote the country’s local social enterprises at the 42nd Winter Fancy Food Show (WFFS) in San Francisco, USA on January 22-24.

Each of these social enterprises nurture advocacies in the heart of their businesses—narratives of the people, places, and practices surrounding their products.

“FoodPHILIPPINES will showcase products that do not only stand out given their high food export quality, but also advocate social, cultural, and environmental advocacies,” says Rosvi C. Gaetos, executive director of Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI). “While Philippine specialty products are already recognized to be of premium quality, companies go beyond texture and flavor as every purchase of their products also builds awareness on creating self-sustaining communities, protecting environment, and preserving rich cultural heritage—changing the world one product at a time.”

Stories of triumphs and innovations

In the last exhibit, CITEM generated a record-breaking 540 total inquiries and negotiated sales, amounting to over USD44M in the FoodPHILIPPINES Pavilion, while promoting the social narratives behind Philippine specialty food products and efforts made to improve the lives of people in grassroots communities.
For this 2017 participation, Century Pacific Food, Inc. will feature canned tuna products that were caught using handline fishing, a method designed to make sustainable fishing a viable means of livelihood for small fisher folk in partnership with World Wide Fund for Nature (WWF).

FoodPHILIPPINES will also showcase Magic Melt, Inc.’s cakes and pastries made of mango flour, a gluten-free, wheat substitute developed and patented in the Philippines in a collaboration between the government, academe, and small farming communities to commercialize viable by-products of mango wastes such as seed, peel, and kernel.
The country’s pavilion will also feature the narratives of Big “E” Food Corporation, behind assorted cakes; GCB Food Corporation, in relation to its banana chips and noodles; and RDEX Food International, Inc, with regard to its dried tropical fruits.
The social enterprises that are making a comeback in this participation are Brandexports Philippines, Inc., Fruits of Life, Inc., Raw Brown Sugar Milling Co., Inc., SAGREX Food, Inc., See’s International Food Mfg. Corp., SL Agritech Corporation; and xroads Philippine Sea Salts.

Building beyond businesses, nurturing generations

Demonstrating how businesses can nurture communities and grow together with its people, most of these social enterprises employ the labor of grassroots communities to provide them a livelihood. The set-up empowers small-scale producers, improving their dignity of life and morale while providing consumers value-added and high-quality products. Moreover, these businesses conduct capacity building training and seminars, and offer scholarship programs to children of economically-challenged families in the community.

Being more aware of pressing environmental issues and the threat of dying heritage, these companies respond by adapting strategies that safeguard natural resources, as with hand line fishing method of tuna to ensure the protection of Philippine seawaters that are also recognized for its rich marine life. One enterprise that promotes heirloom rice stands for the preservation of the Philippines’ renowned rice terraces, and the agricultural tradition of rice planting that has endured through generations.

FoodPHILIPPINES is a branding initiative of the Center for International Trade Expositions and Missions, the export promotion arm of the Department of Trade and Industry (DTI-CITEM), which unifies the efforts of the government in promoting the Philippines as a source of quality food products in the global market.