PH wows buyers in top German trade event

  • Exhibitors of LifestylePhilippines captured the interest of foreign buyers in Germany’s leading design fair.
Celestial Arts in Ambiente 2019Philippine exhibitors delighted buyers in Ambiente with a wide array of furniture and lifestyle products.

 

The Philippine country pavilion made waves in Ambiente, the world’s number one trade fair for products associated with dining, giving and living. The delegation earned US$ 3.02M accomplishing 120% of its initial target of US$ 2.5M.

The fair welcomed 136,000 trade visitors from 166 countries, with the top 10 visitor nations outside Germany being Italy, China, France, the UK, the Netherlands, the United States, Spain, Switzerland, Russia and South Korea.

Held in Messe Frankfurt in Germany, Ambiente continues to be the meeting point for buyers and suppliers from all parts of the world.

The 24-strong Philippine delegation in Ambiente entertained thousands of buyers who flocked to the event. Fair visitors were all praises to the Philippine pavilion as they claim that it is always the best among ASEAN exhibitors.

The Philippine presentation also renewed the interest of foreign buyers who regularly visited Manila FAME in the past for their sourcing needs. According to these former buyers of Manila FAME, they are eyeing a trip back to the country to attend the next edition of the Philippine’s premiere lifestyle and design event.

These achievements prove that the country’s efforts to boost our exports initiative are effectively capturing not only the lucrative German market but the rest of the European Union such as the Netherlands, France, the United Kingdom, Denmark and Italy. The Ambiente participation, likewise, captured buyers outside Europe as a big number of companies from the USA visited the Philippine pavilion as well.

The Philippine participation in Ambiente was organized by the Department of Trade and Industry (DTI) through its export promotion arm, the Center for International Trade Expositions and Missions (CITEM), in partnership with the Office of Sen. Loren Legarda and Philippine Trade and Investment Center (PTIC) – Berlin.

Sen. Loren Legarda, through her Congressional Initiative Fund for Export Promotion, supported the Philippines’ bid to expand exports to Europe. The target number of exhibitors was exceeded due to the subsidy given to participating companies.

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Filipino culinary champions to serve PH food in premier Melbourne food show as it gains ground in Australia

  • Global Filipino chefs and icons Ross Magnaye, Jordy Navarra, Nicole Ponseca and Yasmin Newman are set to serve Philippine heritage cuisine at the Melbourne Food and Wine Festival.
IFEX MElbourne.jpg
Filipino culinary stars at MFWF: Jordy Navarra (upper-left), Nicole Ponseca(upper-right), Yasmin Newman (lower-left) and Ross Magnaye (lower-right).

 

As Philippine food gains prominence in Australia, four Filipino chefs are set to serve the country’s iconic and heritage cuisine on 12 and 13 March at the Melbourne Food and Wine Festival (MFWF) happening on 8-24 March 2019

MFWF is an annual event held in March by Food and Wine Victoria Ltd. since 1993 to promote Melbourne and Victoria’s food and wine culture. On its 27th edition this year, the month-long celebration is set to celebrate the trends and techniques in the culinary world that has an influence in Australian communities.

Rising up to the challenge is Filipino-Australian chef Ross Magnaye, who is the head of Rice Paper Sister Restaurant—a place that serves finger-licking Asian street food and iconic food fusions in Melbourne.

Joining him are culinary icons Jordy Navarra, Nicole Ponseca and Yasmin Newman to create a one-off ‘BARRIO’ dinner as part of the Global Dining Series of MFWF.

Navarra runs Toyo Eatery in Manila, crowned with the Miele One to Watch Award 2018 amongst Asia’s 50 Best Restaurants. Ponseca is behind New York City’s Maharlika and Jeepney, while local food and travel writer Newman is the author of the critically acclaimed cookbook, 7000 Islands: Cherished Recipes and Stories from the Philippines.

Under their ‘BARRIO’ menu, these Filipino culinary superstars are set to tell  through their culinary creations the story of their shared heritage, culinary journeys and advocacy for the cuisine they love most – Filipino.

They will co-create an exclusive and refined entrée for MFWF visitors that highlights the Philippines’ rich culinary techniques and their deep Filipino heritage as part of the Global Dining Series presented by Lavazza and event partner San Pellegrino.

Elevating Filipino flavors

According to Chef Ross, his Filipino food inspiration is drawn from his beautiful and communal feasting experiences with his family throughout his childhood in Davao, Philippines.

“In every birthday or celebration, I was blessed to be able to enjoy really great food and this enabled me to appreciate and be knowledgeable about food at a really young age. My passion also comes from family and how they have shown love for me through cooking and sharing food,” he said.

He moved to Australia at the age of 15 and had his first culinary stint at an Italian fine diner in Melbourne CBD under Joe Uva. With his great passion for confections, he worked at Burch and Purchese sweet studio under Darren Purchese and went also to Brazil to gain more experience at D.O.M in Sao Paulo then went to Phuket to work at Aziamendi at Iniala beach club.

Currently, Magnaye has been in the Australian food scene for more than a decade, helping in the opening of restaurants and eventually launching his own: Rice Paper Scissors and Sister.

“When I returned to Melbourne, I had a call from an old friend for a job opening at Rice Paper Scissors. I was head chef there for around 2 years and opened Sister about 2 years ago,” he said.

“I also have cooked and travelled as a guest chef in many places – Hongkong, Singapore, Paris, Tokyo, Manila, Malaysia,” he added.

Throughout his experiences, Ross has championed the Filipino way of dining, describing it as “family-style sharing.” “The best qualities of Filipino food that people love is that besides the beautiful flavors of saltiness, sour, funky and sweet is that the way Filipinos eat. Families eating together is what I think is special about the Filipino way of eating,” he said.

“My top 3 favorite Filipino ingredients to use would be coconut vinegar, crab fat or crab roe and ‘bagoong’ for funk,” he said.

Australia is home to over 250,000 people of Filipino heritage, with over 10,000 Filipino students enrolled in Australian universities and vocational institutions. Like Chef Ross, Australians of Filipino heritage make the fifth largest group of Australians born overseas, third only to Chinese and Indians in number, followed by Vietnamese.

Yet, unlike many other Asian cuisines that have been part of the Australian landscape for decades, it is only recently that Filipino dishes have started gaining recognition outside immigrant communities, at restaurants like Reys Place in Sydney and Lolo and Lola in Canberra.

With his participation in MFWF, Chef Ross will use these flavors to further mainstream Filipino food on diners and tables across Australia. “I just want to make sure that I continue to push Filipino cuisine through Sister. I also have a couple of dinner events planned in the next couple of months both local and international which I am looking forward to,” he noted.

Mainstreaming PH food in Australia

Part of the efforts to mainstream Philippine food in Australia is the Philippine Trade and Investment Center (PTIC) in Sydney in collaboration with the Filipino Food Movement, San Francisco-based organization that aims to elevate the country’s food in the international scene, and THE ENTREE.PINAYS, a Melbourne-based group of food-loving and enterprising Filipino female entrepreneurs.

Fides Mae Santos-Arguelles, the co-founder and sales and marketing director of Entrée.Pinays, said they aim to combat the challenges and negative stigmas facing Filipino cuisine, shed light on the true value of Filipino cuisine, build a better platform upon which to celebrate and elevate the Filipino food experience and gather those that are working tirelessly to do the same.

Alma Argayoso, the PTIC Special Trade Representative in Sydney, also said they aim to promote Filipino food and culture via creative collaboration, community experiences and stories.

“Our trade office will collaborate with Entrée.Pinays and other relevant stakeholders to promote a better appreciation of Filipino cuisine and commercially ensure that more Filipino food and ingredients are available in the Australian market,” says Argayoso.

“We also have a Very Important Buyer Program and Fly-in-Journalist Program in the Philippines where we sponsor food importers and journalists to fly to the Philippines to see, taste, experience and source Filipino food at IFEX Philippines, an international food exhibition showcasing the freshest produce and finest food and ingredients that the Philippines can offer,” Argayoso added.

To know more about Filipino food and heritage, visit www.ifexphilippines.com/ to sign up for the event or to check out more details. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.

 

Local and int’l food traders invited to source in the PH amid booming agri-exports

  • DTI-CITEM eyes to further boost exports as it presents ‘NXTFOOD ASIA’ in its next edition of IFEX Philippines
IFEX Philippines Premium ExportsThe Philippines’ ‘Premium 7’ food exports include banana, cacao, coffee, coconut, mango, pineapple and tuna.

 

Food traders and enthusiasts around world are invited to source the finest Asian food and ingredients in the Philippines as the country’s food and agricultural product exports continuous to expand.

The Philippine Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM), said global buyers could discover the next big thing in Asian food in the International Food Exhibition (IFEX) Philippines at the World Trade Center Metro Manila (WTCMM) on May 24-26, 2019.

Now on its 13th edition, the three-day event will present ‘NXTFOOD ASIA’ featuring the innovations, trends and best practices in the food industry with the participation of Philippine and Asian food champions, manufacturers, culinary talents and other stakeholders.

“The Philippines is your gateway to Asian food products with its vibrant agri-export and food manufacturing industry, as well as its strong oriental influence and strategic proximity to other Asian countries,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

“Food buyers and lovers can savor these Asian products and other tropical delights with the showcase of ‘NXTFOOD ASIA’ in IFEX Philippines, the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients,” she added.

The three-day event will cover 12 different food sectors, namely (1) seafood and marine products; (2) alcoholic and non-alcoholic beverages; (3) coffee, herbal teas and cocoa; (4) fresh and processed seafood; (5) fruits and vegetables; (6) grains and cereals; (7) herbs and spices; (8) meat and poultry; (9) natural, healthy and organic products; (10) bakery and confectionery; (11) specialty, ethnic and gourmet products; and (12) allied industries.

According to Suaco-Juan, buyers and visitors are in for a much exciting and productive sourcing experience in IFEX Philippines this year. Attendees can discover, taste, feel, smell, see in full color the next big thing in Asian food and relish in their lineup of exhibits and activities.

“By presenting ‘NXTFOOD ASIA,’ we aim to showcase the agricultural bounty and culinary heritage of the Philippines and other Asian countries that are now delighting palates across the globe,” noted Suaco-Juan.

PH agri-exports boom

In 2017, the Philippines’ export earnings from agricultural products reached a total of Php 331.61 billion with fresh banana as the country’s leading agricultural export commodity according to the Philippine Statistics Authority (PSA). This number was higher by 32.25 percent from the 2016 record of Php 250.75 billion.

The country has recently reclaimed its position as the second-largest exporter of bananas in the world based on a preliminary market review report of the United Nations’ Food and Agriculture Organization (FAO).

FAO estimated that Philippine banana exports last year expanded by 77.34 percent to an all-time high of 2.95 million metric tons from a recorded volume of 1.663 MMT in 2017.

The output recovery of the Philippines, which accounts for about 90 percent of the total Asian banana exports, boosted the region’s shipments by 70 percent in 2018 to 3.2 MMT from 1.9 MMT in 2017, according to FAO.

Meanwhile, the same PSA report showed the volume of centrifugal sugar exports at 440,733 metric tons indicating a 142.48 percent increment in 2017. Its exports value went up to Php 10.26 billion by 118.14 percent and contributed 3.09 percent to the total value of agricultural exports.

The volume of fresh mango exports at 16,166 metric tons and value at Php 1.17 billion also went up by 12.36 percent and 84.56 percent, respectively, with a notable increase in market price.

“Increasing exportation both in volume and value were noted for onion, mongo, cocoa beans, sweet potato, cassava, papaya and calamansi,” said Suaco-Juan. “There’s also a huge market interest for the other agri-commodities like santol, kamias, jackfruit, dalandan, passion fruit and other rootcrops and exotic Philippine fruits.”

PSA report also revealed that the value of rice exports in 2017 at Php 44.61 million grew by 114.85 percent. Its corresponding volume went up to 322.0 metric tons or by 22.30 percent. Exportation of corn in 2017 at 595.5 metric tons valued at Php 84.11 million also increased by 71.66 percent and by 65.32 percent, respectively.

In the world export market, the Philippines has a bigger share in the export earnings generated from coconut products. In 2016, the contribution of the Philippines’ export value of desiccated coconut to the world export earnings increased to 31.07 percent.  Increasing shares were noted as well in pineapple at 24.99 percent and banana at 5.77 percent.

PH’s “Sustainability through Design” takes centerstage in top German Trade fair

  • Designer Tony Gonzales talks about sustainability through design, the country’s banner presentation in Germany’s leading design trade fair
DSC_7676 FContemporaneo furniture will provide some of the products to be highlighted in Ambiente

 

In a bid to highlight the country’s flair in sustainable design, Philippine delegates from the furniture and home and lifestyle industries will present the best local products in Ambiente. The show will start today, February 8, and will run until February 12, in Messe Frankfurt in Germany.

As the Philippines prepares for another world-class presentation of quality export products in Ambiente, Tony Gonzales, lead curator of the 2019 participation continues to inspire the Philippine delegates and the export manufacturing industry toward going sustainable.

“People often equate natural materials with sustainable materials. There is a myriad of natural raw materials in the Philippines, but, if you get a thousand orders of rattan furniture, is it still sustainable if you will destroy half of the forest? Sustainability is not only in the material. It should be embedded in the entire business process,” said Gonzales.

“The country’s strength lies in its creativity. That is how we champion sustainability, by harnessing a material to its full potential. The capabilities of the Filipinos to create something out of nothing is how we revolutionize the green movement even way before sustainability became a trend,” added Gonzales.

How design manufacturers from the Philippines manipulate abaca is one example of its drive towards sustainability. In the past, abaca skin was discarded as only the inner core was considered important. However, Philippine manufacturers thought of a way to maximize the entire material and create other amazing products. Banana trunks and leaves are also examples of materials that were usually overlooked but were maximized by Filipinos to create various furniture and home décor pieces.

“What was once considered as agricultural waste became an export product. That is what amazes and excites foreign buyers, our ability to turn what could have been trash into something valuable,” Gonzales noted.

With the theme “Sustainability Through Design,” LifestylePhilippines will highlight its sustainable products and processes in Ambiente, the world’s number one trade fair in products associated with dining, living and giving. The 2018 Philippine participation in Ambiente exceeded targets as it generated $2.3Millon export sales and aims to replicate or surpass this achievement in this year’s edition.

Manila FAME, The Philippines’ flagship sourcing event for design and lifestyle was the launching pad of the 24 companies who will represent the Philippines in Ambiente. The show is a platform where Philippine manufacturers were prepared and honed to become ready in the global arena. The next show is slated on April 25-27, 2019 at the World Trade Center, Pasay City, Philippines.

The Philippine pavilion will feature Arte Cebuana, Enpekei, Finali, Pradora, South Sea Veneer and Tadeco for the furniture and lighting sector.

The home décor and houseware, gifts and seasonal décor sectors will be represented by Arden, Bon Ace, Celestial Arts, Chanalli, Elms Accesoria de Casa, GSG by Flora Creatives, Klassy Collections, Larone Crafts, Marketex (formerly Markalex), Masaeco, Natural Craft, Nature’s Legacy, Oricon, Red Slab Pottery, SAFFY, Inc., Starlight Homessences, Tuy Arts and Designs and Twenty-Nine Eleven.

The Philippine participation in Ambiente is organized by the Department of Trade and Industry (DTI) through its export promotion arm, the Center for International Trade Expositions and Missions (CITEM) in partnership with the office of Sen. Loren Legarda and Philippine Trade and Investment Center (PTIC) – Berlin.

Sen. Loren Legarda supports the Philippines’ bid to capture the lucrative German market by helping in securing funding for Germany trade participations. Some of which are Electronica and c in 2018, and Ambiente for home and furnishings this 2019.

The “next big thing” in Asian food to be served at IFEX Philippines 2019

  • Presenting ‘NXTFOOD ASIA,’ this year’s edition will showcase the next big thing in Asian food featuring the latest food innovations, trends and best practices in the food industry.

pr-nxtfoodasia

Are you ready for the next big thing in Asian food?

Discover it in the upcoming 13th edition of the International Food Exhibition (IFEX) Philippines at the World Trade Center Metro Manila (WTCMM) on May 24-26, 2019.

Presenting ‘NXTFOOD ASIA,’ this year’s edition will showcase Asian food featuring the latest food innovations, trends and best practices in the food industry with the participation of Asian food manufacturers, experts, culinary masters, enthusiasts and other stakeholders in the food world.

IFEX Philippines is the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients organized by the Philippines’ Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-CITEM).

“See, taste and experience the next big thing in the future of food in the Philippines and other countries as we serve you the flavorful selections that emanate from our deeply rooted Asian culinary tradition and heritage,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

“Be part of this gastronomic celebration to discover the finest food and ingredients, iconic culinary fusions, home-grown delicacies and latest food trends that Asia has to offer, as well as experience the world-renowned hospitality of the Filipino people,” she added.

 

Asian Food Bonanza

Culminating this year’s edition is the exhibit of ‘Asian Food Champions’ featuring international country pavilions such as China, Taiwan, Korea, Vietnam, Thailand, Malaysia and other Asian countries. It shall be complemented by the ‘Asian Flavors Avenue’ where a variety of Asian cuisine will be offered to event participants, buyers and visitors.

“With the show’s strong reputation and our aggressive marketing campaign, we hope to get the support of Asian embassies, tourism promotion organizations (TPOs), marketing agents and well-known Asian restaurants to sign up for the event,” said Suaco-Juan.

Welcoming buyers and visitors with an appetizing zing will be the corner for fermented Asian food with a palatable selection of iconic pickles, relishes, condiments and tangy selection. It will feature the sweet, sour, salty and fermented preserves from various Asian countries.

“The flexibility of Asian food will also be put to the test in an Asian noodle exhibit which will highlight the range of traditional to ready-to-eat noodle products in their various forms, shapes, colors and flavors,” added Suaco-Juan.

A new much-awaited exhibit is the ‘IFEX Degustacion: Islands on a Plate’ that will host a unique food tasting experience and retail section in a ‘fiesta’ setting featuring home-grown food brands and best-known delicacies originating from various regions in the Philippines with a unique culinary heritage. Along this setting is a beverage lane that will give buyers and visitors a preview of the latest in fruit- and vegetable-based alcoholic and non-alcoholic beverages, juices, wines and spirits where Filipino home-grown beverages and top local brands will be featured.

“We’re also very excited to debut ‘The Cold Room,’ an innovative exhibit designed to feature various Philippine seafood like tuna, prawns, octopus, seaweed and other high-value marine food products in an actual cold storage facility open to the guests,” Suaco-Juan said as she described how buyers and visitors will have the chance to taste and sample fresh sashimi, ceviche and shrimp cocktails.

 

Global PH food firms step up

Another exciting addition is the ‘Food Philippines’ hall which shall be the premier venue for top Philippine food brands with a strong presence in the global food market. It shall house the country’s exporters of Premium 7 products and the next rising stars in Philippine food, as well as consolidators representing Philippine food exporters.

“The country’s Premium 7 export products are banana, mango, pineapple, coconut, tuna, coffee and cacao. These commodities are tagged as the Premium 7 since these have been the Philippines’ leading food export for the longest time,” said Suaco-Juan.

Meanwhile, the next rising stars of Philippine food include calamansi (Philippine lime), pili nuts, ube (purple yam), and fruit and vegetable-based beverages.

According to Suaco-Juan, these exhibits are only teasers of what is to come in IFEX Philippines 2019. Buyers and exhibitors can expect this year to be more oriented towards oriental flavors as the show strengthens its position as a premier sourcing event for Asian food and ingredients.

In 2017, IFEX Philippines was one of the official business events during the country’s hosting of the 31st Association of Southeast Asian Nation (ASEAN) Summit. The show paved the way for more opportunities and innovations around the world with the showcase of the Philippines’ best and overseas participation of Asian countries like China, South Korea, Brunei, Cambodia, Indonesia, Malaysia, Myanmar, Singapore and Thailand.

Last year, the three-day event was relaunched as an annual trade show. It showcased Asian food products from nearly 600 food exhibitors and welcomed more than 7,000 visitors including over 1,800 trade buyers from 40 countries around the world.

Visit www.ifexphilippines.com/ to sign up for the event or to check out more details. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.

Int’l, PH firms urged to tap growing global food markets at IFEX Philippines 2019

  • DTI-CITEM enjoins international and local food companies to sign up for the upcoming IFEX Philippines 2019 on 24-26 May 2019 at the World Trade Center (WTC) in Pasay City.
  • IFEX Philippines 2019 welcomes international and local companies to tap the rising global demand for premium and quality food products.
img1Trade buyers and visitors flocked toward international and local exhibitors in the last edition of IFEX Philippines.

Manila, Philippines — International and local companies are invited to explore the growing market for quality food exports in the 13th edition of the International Food Exhibition (IFEX) Philippines which will be held on 24-26 May 2019 at the World Trade Center (WTC) Pasay City, Metro Manila, Philippines.

Organized by the Philippines’ Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-CITEM), IFEX Philippines is the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients.

Starting 2018, IFEX Philippines has become an annual event for more opportunities for international and local companies to tap the rising global demand for premium and quality food products from different regions across the globe, including North and South America, Europe, East Asia, the Middle East, Southeast Asia, Australia and many more.

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DTI-CITEM Executive Director Pauline Suaco-Juan.

The three-day event will cover 12 different food sectors namely (1) seafood and marine products; (2) alcoholic and non-alcoholic beverages; (3) coffee, herbal teas and cocoa; (4) fresh and processed seafood; (5) fruits and vegetables; (6) grains and cereals; (7) herbs and spices; (8) meat and poultry; (9) natural, healthy and organic products; (10) bakery and confectionery; (11) specialty, ethnic and gourmet products; and (12) other allied industries.

“IFEX Philippines continues to be the premier export platform for international and local companies with its reputation as an internationally recognized food trade show brand for Asian food and ingredients in the food exhibition industry,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

“For our upcoming edition, we aim to elevate participating companies to a strategic position where they can better leverage on the event’s exhibits, seminars, networking and business-matching activities, as well as take advantage of the Philippines’ proximity to other markets,” she added.

According to DTI-CITEM, individual exhibitors who participated in IFEX Philippines 2018 can avail of a loyalty discount. This discount excludes exhibitors or companies under group or regional participation.

IFEX Philippines 2018 performance

In the previous edition of IFEX Philippines, DTI-CITEM surpassed its targets with over USD 256 million worth of export and domestic sales from 513 international and local exhibitors.

Among 12 product sectors in the event, natural and organic products emerged as the best-selling category which generated USD 29.9 million worth of sales. It was followed by fine food and specialties (USD 29M); fresh and processed fruits and vegetables (USD 22.6M); grains and cereals (USD 12.9M); and beverages (USD 8.55M).

Nearly 8,000 buyers and visitors attended the event, including over 1,800 high-profile trade buyers from top global retail giants and supermarkets. Local and foreign visitors of IFEX Philippines are comprised of importers, retailers, wholesalers, distributors, consolidators, trading firms, retail chains, hoteliers and restaurateurs, airlines, ship chandlers, commissaries, caterers, service providers, and health and fitness specialists or consultants.

The top five country origin of Very Important Buyers (VIBs) in the event came from Japan, United Arab Emirates (UAE), China, Qatar and the United States, respectively.

VIBs in the event represented notable supermarkets and retail chains, including Lulu Hypermarket, Al Maya Group; Nesto Group; T&T Supermarket; ISETAN the Japan Store; Integral Food Services (IFS) WLL; Kobebussan Co., Ltd.; Variety Trading and many more.

A springboard for trade exhibitions abroad

Participating in IFEX Philippines not only allows MSMEs meet potential buyers, but also are given the opportunity to be part of the Philippine participation in overseas exhibitions and trade missions.

“IFEX Philippines offers more than just an exhibition and a business event. Through its different trade show features and programs, IFEX Philippines allows large companies and MSMEs to feel the pulse of the export industry and get an idea on which countries they can tap to grow their business,” said Suaco-Juan.

A prime mover in export marketing, driving numerous official Philippine participation in overseas trade exhibitions and notable promotional endeavors for food and beverage products, DTI-CITEM takes companies with trade fair experience in IFEX Philippines to international food exhibitions such as Winter Fancy Food Show and Summer Fancy Food Show in the US, Gulfood in the UAE, FOODEX in Japan, Taipei International Food Show in Taiwan, SIAL Paris in France, and ANUGA in Germany.

Those who are interested to join IFEX Philippines 2019 can contact the Project Officer-Lead for Exhibitor Campaign, Ms Zhary S. Bagayas, via e-mail at zbagayas@citem.com.ph or telephone number at (632) 831-2201 local 228.

Filipino Exporters Eye German Market Expansion

  • The Philippine furniture and home décors sector is strengthening its bid to to get a bigger chunk of Germany’s market through the country participation in the upcoming Ambiente 2019 this February.

The German economy is the world’s fourth largest and accounts for more than one-fifth of the European Union’s (EU) gross domestic product, it is also the largest consumer market in the EU with a population of 82.3 million. Recognizing the significance of the German marketplace, the Philippines targets Germany as one of its major export destinations.

According to the Association of the German Trade Fair Industry (AUMA) Germany offers an enormous volume as two-thirds of the world’s leading trade fairs take place in Germany, which hosts around 150 international trade fairs each year for an estimated 180,000 exhibitors and 10 million visitors. These include the MEDICA, the Hannover Fair, Automechanica, Ambiente and the ITB Tourism Show. The volume of trade, number of consumers and Germany’s geographic location at the center of the European Union makes it a cornerstone for countries such as the Philippines to shape their European and worldwide expansion strategies.

The effectiveness of the country’s bid to get a slice of the German trade was evident as the Philippines exports to Germany generated USD 2.62Billion last 2017, according to the United Nations COMTRADE database on international trade.

The same also reported that the country’s furniture and lighting industry generated USD 26.04M in 2017.

“The Philippines is doing very well in exporting to Germany, especially in electronics. It is high time that we fully offer our other areas of expertise such as our high-quality consumer products in the home and décor sector,” said Pauline Suaco-Juan, Executive Director of the Center for International Trade Expositions and Missions (CITEM).

“Moreover, the country’s focus to target Germany will not go to waste as “Made in the Philippines” products get a boost from EU-GSP+,” added Suaco-Juan.

Philippine producers can take advantage of the preferential trade arrangements and export more than 6,000 products to any of the 28-member countries of the EU at zero tariff using the Generalized System of Preferences Plus (GSP+). Products that may avail of the duty-free access include coconut and marine products, processed fruit, prepared food, animal and vegetable fats and oils, textiles, garments, headwear, footwear, furniture, umbrellas, and chemicals.

In addition, the Philippines is the EU’s 6th largest trading partner in the Association of Southeast Asian Nations while the EU is the country’s 4th largest trading partner, According to the European Commission.

Philippine furniture and décor sector goes to Germany

This coming February 8-12, 2019, LifestylePhilippines will once again champion sustainable design in Ambiente to be held at Messe Frankfurt, Germany. Filipino artisan communities will showcase export quality pieces derived from different natural resources abundant in the Philippines such as mother of pearl, abaca (Manila hemp), raffia, rattan and other plant fibers. These renewable resources are transformed into unique, functional products that reflect the exquisite Filipino design sustainability.

“With 209 square meters of display area, this year is the country’s biggest participation so far as 24 strong exhibitors from the home décor and houseware, lamps and lighting and gifts and seasonal décor sectors will be joining us,” added Suaco-Juan.

dsc_7987 fHome furnishings by Masaeco are among the exhibitors to watch out for in Ambiente, Germany

Sen Loren Legarda, one of the avid supporters of the Philippines’ bid to capture the lucrative German market helped in securing funding for Germany trade participations such as Electronica and Automechanica in 2018, and Ambiente for home and furnishings this 2019.

The Philippine participation in Ambiente is organized by the Department of Trade and Industry (DTI) through its export promotion arm, the Center for International Trade Expositions and Missions (CITEM), in partnership with the office of Sen. Loren Legarda and Philippine Trade and Investment Center (PTIC) – Berlin.