New CITEM head keen to elevate PH creative industry thru CREATE Philippines 2018

The new head of the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), gears up the Philippine creative industry as a key driver for economic growth in the upcoming CREATE Philippines 2018.

EnterCITEM Executive Director Pauline Suaco-Juan. a caption

“Create Philippines serves as a development platform where Filipino artists, professionals, developers, and other content creators can showcase their innovative ideas, collaborate with other talents, and look for new business opportunities in the global creative market,” said CITEM Executive Director Pauline Suaco-Juan in a media preview last September 18.

Launched last 2017, CREATE Philippines is the country’s first international creative industry trade platform that promotes continued learning, knowledge exchange, and business networking. Its second edition will be held on September 22-23 at the basement 1 of the Globe Tower, Bonifacio Global City, Taguig.

The line-up of activities includes masterclass and lecture sessions, portfolio exhibit, business consultation and networking event, and workshop and talks.

PH Creative Industry as Economic Driver


CITEM Executive Director Pauline Suaco-Juan shared a light moment with a lifestyle reporter and CDAP President Jowee Alviar during an interview at the CREATE Philippines 2018: Media Preview on September 18, 2018.

As a former editor-in-chief of Preview magazine for 15 years, Suaco-Juan emphasized the role of Philippine creative industry as an engine of economic growth, particularly in mobilizing innovation and job generation.

In 2014 alone, the Philippine creative industry has contributed over P660 billion to the economy based on a report by the World Intellectual Property Organization (WIPO). This is equivalent to about 7.34 percent of the country’s growth domestic product (GDP) on that same year.

In terms of employment, the contribution of Philippine creative industry to the economy is among the highest in the world.  Filipino workers in the advertising, film, and video, music, performing arts, publishing, broadcasting, visual, game development, and graphic arts make up around 11 percent of our labor force as of 2014.

However, Filipino creatives only ranked 22nd in their contribution to the country’s GDP despite taking up a big portion of the labor market based on the same WIPO report.

“There is a significant disconnect between how much we depend on the creative industries for employment and how much we value their contributions to the economy,” Suaco-Juan said.

“That is why there is a strong need to advance the Philippine creative industry. While relatively in its infancy development stage, the sector continues to demonstrate its economic potential and viability largely thanks to Filipino talents who are recognized worldwide,” she added.

2018 Theme: Communication Design

With an aim to develop the new emerging creative industries, CITEM has decided to focus on a sector for the next editions of CREATE Philippines. Communication Design was chosen for 2018 which led to a renewed partnership with the Communication Design Association of the Philippines (CDAP).

Suaco-Juan said focus allows CREATE Philippines to “highlight the capabilities of creatives in their particular specialization.”

Communication Design is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form it takes can be physical or virtual and can include images, words, or graphics.

CDAP President and TeamManila Co-Founder Jowee Alviar.

CDAP President and TeamManila co-founder Jowee Alviar said that the focus on Communication Design has inspired their sector to “organize everyone in terms of design standards, training, and education up to engagement with the government to support the development of the industry.”

“CREATE Philippines serves as a great opportunity for Filipino creatives to really explore their passion and be in an environment where they can thrive and ideate,” said Alviar. “With these kind of events, I can say that the future looks good for the next generation of creatives since we can count on the government to support us.”

For those interested in joining CREATE Philippines 2018, kindly visit and register now.

You may also follow CREATE Philippines on Facebook, Twitter and Instagram to get more updates on its upcoming events and activities


Proudly Filipino Masterpieces You Should See At Paris Furniture Expo

Much has been said about local artisans weaving and sculpting their way into the international home and lifestyle furniture market. From the wood carvers of Paete, to the weavers of Surigao, the Philippines is brimming with talented craftsmen waiting for the right opportunity for them to showcase their masterpieces to a keen audience. Many avenues are given for them to exhibit their craft, but few are the ones that can help them make a tremendous impact on the industry, as Maison and Objet in Paris, a bi-annual event in Paris, France that brings together the world’s best collection of lamps, chairs, and decor. So below, in no particular order, is our compilation of the eclectic and impressive pieces that will take the centerstage at Maison and Objet Paris, expertly made by artisans from all over the country, all which are included in The Capsule Collective, the Philippines’ collection of the finest home and lifestyle pieces.

Fruit Basket


The wood carvers of Paete, Laguna are well known to be excellent in this centuries old craft. By combining their creativity with the aesthetics of nature, they make sure that the natural properties of wood such as its color, and texture are maintained. At the same time, well perfected techniques are employed to maintain the quality of these pieces. Basket and Weaves has been continuing this tradition and this year, they are adding their signature pendants and lamps to their impressive catalogue. Over the years, Basket and Weaves has perfected the art of woodcarving, concentrating mostly on mahogany and mango wood. These pieces are made as traditionally as they can get. Mango wood are cut into blocks, before being carved by the local artisans of Laguna. They are then boiled, treated and dyed to further accentuate the qualities of the material. Each and every piece is carved with utmost care and excellent craftsmanship, ensuring top notch quality and assortment to their clients.

Mats and carpets

Abaca Carpet by WEAVEMANILA, INC.

Albay is not famous only for the perfect-cone volcano, Mt. Mayon, but also as the place where the most sturdy of natural fibers is most abundant–the abaca. Because of its texture, abaca is the perfect material for rugs and mats. The stringent process raw abaca undergoes before they are woven contributes to the soft and luxurious texture of these handmade mats and carpets. Centuries old techniques, combined with ingenious designs contributed to WEAVEMANILA’s unique carpets that have a luxurious feeling that is comfortable to the skin. Abaca is also known to be fire resistant, making it perfect for homes and offices.  WEAVEMANILA’s abaca carpets and mats arose from the collaboration of the artisans and a team of researchers who pool their ideas together to create unique and comfortable carpets. Their best pieces have been passed down from one generation to another, and have been updated to keep up with the times by combining and experimenting with new techniques.



High fashion has always been about the materials, and the execution, employed when creating a piece. A smooth hand stitch, or precise weaving of  raw materials is the benchmark of the perfect luxury bag, making them sought after commodities in the fashion market. Although leather is the perennial favorite among bag aficionados and collectors alike, expertly handwoven bags are a rare, and indulgent gem that are still coveted.  Tali Handmade’s handwoven bags are made not only to astound its international market by introducing indigenous materials, but also to tell a story of how women empower other women by giving them a means of livelihood, especially during the most trying of times in their lives. Each and every handbag in its collection was made with the help of the female inmates of a city jail in the Philippines. After they serve their time, Tali Handmade is also the first set of arms that welcome these ladies back to the society by employing them to bring original designs to life. What started out as a simple livelihood project turned into a brand that embodies the true meaning of social entrepreneurship aiming to improve the lives of women.


Candelabra by Chanalli

The true mark of outstanding artisanship lies in the small details: the execution, and precision of the hands that created them. In the case of woodcarving, it is determined by the smoothness of the final product and the way the raw materials were handled. Chanalli’s craftsmen understood this benchmark. Which is why no matter the angle you look at every piece, the handcrafted wooden products seem flawless. Each and every piece of Chanali showcases Filipino ethnic and tribal art, combined with a mixture of colonial and Asian influences. Their carved candle holders—the Candelabra— architectural details, heads and hands, busts, mannequin, reproduction statues/ icons and decorative pieces, furniture and garden decor are definitely a sight to see, as they signify the ingenuity and creativity of Filipino artisans.

Home furniture

Largo by Finali

The Filipino house has grown from being the roof that brings together society’s basic unit, into a home that binds modern jet setting families into a strong entity. It has grown from being a place of comfort after a day of hardwork, into a gallery of memories, adventures and treasures that will transcend time and age. The ever evolving definition of home was the inspiration behind Largo, which upgraded traditional pieces and gave them a new face to fit the ever changing lifestyle and tastes of the present-day homeowner. It combines traditional materials such as rattan, with modern techniques and designs to reflect the fusion of both the traditional Filipino home life, and the fast changing lives of the people who live in it.

Eccentric lighting

Beehive Lamps by CDO Handmade Paper Crafts

Nothing is more satisfying for a homeowner than to feel right at home in his abode. It will be blissful if s/he can feast his/her eyes on the unique pieces that provide the home character and style through well lit fixtures. CDO Handmade Paper Crafts has engineered its handmade paper into sturdy, functional items ranging from acrylic photo frames, utility baskets and more. CDO Handmade maximizes the sustainability and abundance of raw materials such as abaca, and bamboo to create eccentric pieces that is pleasing to the eyes. It uses abaca fiber sourced from the Higaonon tribe in Misamis Oriental. These are cooked and and beaten to produce 80% of the leatherized handmade paper. The unique Beehive Lamps by CDO handmade Paper Crafts was inspired by sea anemones. They used bamboo skin sourced from rural farmers. These are then cleaned and made into the frame of their lamps. It adds sophistication and brightness (quite literally) to a home by illuminating the homeowner into embracing his/her own uniqueness by creating pieces right out of their wildest imagination.

Native baskets

Ori-Min by L’Auras Y Levi, Inc.

One of the major reasons why furnitures and decors is one of the top exports of the Philippines is the unparalleled creativity and ingenuity local designers and craftsmen possess. The craftsmen at L’Auras Y Levi, Inc. demonstrates the endless potential of nito in creating beautiful, yet functional, home accents and furniture. Nito is abundant in certain unmined parts of the country, making it a popular raw material for baskets, placemats, and box containers. The baskets and home accents are put to life by the indigenous people from native tribes by meticulously and carefully weaving them.

Table Accents

Coral Brain Bowl by TADECO

From being a major exporter of bananas in Asia, TADECO has expanded into a handicraft manufacturing business. Their trading with banana has helped TADECO become well acquainted with natural fibers, later on serving as a boost as it ventured to handwoven t’nalak fabric. The handweaving industry led by TADECO started out as a livelihood program for the women and youth in some parts of Mindanao, to help them find an alternative source of income.Through the creativity and craftsmanship of the seasoned Tboli artisans of Mindanao, they have turned the distinct features of the t’nalak fabric into contemporary home accents, such as cushions,lighting pieces and stationery. It has slowly turned into a trade that has become one of the many signature products of Davao City.

The Capsule Collective is not only an exhibit of the country’s finest materials and export goods. Moreover, it is a story of men and women who seek a new beginning in their lives, and a safer, more sustainable source of livelihood for their families. At the Maison and Objet, these items will serve as proof that artisanship in the Philippines is more than an art, but a communal endeavor aiming to enrich the lives of local men and women, and the families they take care of.

See these fascinating artisanal pieces and more at the Philippine Pavilion of Maison & Objet Paris on 7-11 September at Stand Number A58-B57, Hall 6, Parc des Expositions, Paris Nord Villepinte, France. This participation was made possible by the Center for International Trade Expositions and Missions (CITEM), in partnership with the Foreign Trade Services Corps., Philippine Trade Investment Promotions Center, and various business support organizations and partners.

PH bolsters trade, investment and tourism drive in China, Southeast Asia at 15th CAEXPO

DTI-CITEM eyes $26M export sales in China’s 2nd biggest trade fair

Buyers and visitors from China, Southeast Asia and other countries flocked along the Philippine pavilion in last year’s CAEXPO.

The Philippines seeks to broaden its relations in areas of trade, investments and tourism with China and members of Association of Southeast Asian Nation (ASEAN) as it returns in the 15th China-ASEAN Expo (CAEXPO) on September 12-15 at the Nanning International Convention and Exhibition Center (NICEC) in Guangxi, China.

CAEXPO is the second biggest trade event in China, with a total exhibition space of about 80,000 sqm. and 4,600 exhibition booths with around 57,000 participants all over the world.

It is the only international trade fair in the region dedicated to promoting the building of China-ASEAN Free Trade Area (CAFTA) and celebrating regional economic and trade cooperation.

“Expect a bigger and bolder Philippine delegation at CAEXPO as the government redoubles its efforts in strengthening the country’s economic ties with China, ASEAN nations and other partner regions,” DTI Undersecretary for Trade and Investments Promotion Group (TIPG) and concurrently CITEM Officer-in-charge (OIC) Nora K. Terrado.

Led by the Department of Trade and Industry-Center for International Trade Expositions and Missions (DTI-CITEM), partner agencies supporting the Philippine delegation includes the Provincial Government of Tarlac, Philippine Trade and Investment Center (PTIC) in Guangzhou, DTI – Export Marketing Bureau (EMB), DTI – Bureau of Domestic Trade Promotions (BDTP), DTI – Regional Operations Group (ROG), Board of Investments (BOI), the Department of Agriculture – Agribusiness and Marketing Assistance Service (DA-AMAS), and the country’s Tourism Promotions Board (TPB).

Last year, 42 local companies under the Philippine delegation generated $37.94 million export sales from 4,076 buyers, increasing its sales by more than six-fold compared to the $6.747 million in 2016.

The Philippine delegation also bagged three major awards in the 2017 CAEXPO, including the “Best City of Charm Pavilion,” “Best Promotion on Investment Cooperation,” and “Best Trade Visitor Organizer.”

DTI-CITEM targets 100 exhibitors, $26M export sales

For 2018, DTI-CITEM targets to bring around 100 micro, small and medium enterprises (MSMEs) to penetrate the Chinese and Southeast Asian markets, and secure at least $26 million in export sales.

The country’s contingent in China will highlight the Philippines’ trade potential through an exhibit of products and commodities from various sectors, including home, fashion and wearables, gifts, handicrafts, personal care, and food.

“Together with our partners, we are confident that we can emulate last year’s success as we look to elevate Philippines’ position as a source for high-quality products and services, as well as a premier tourism destination. This is also an opportunity to show our goodwill to our economic partners in China and other Asian neighbors,” explained Terrado.

DTI-CITEM will also spotlight the cultural tourism and investment priority areas of the province of Tarlac as this year’s selected “Province of Charm.”

“Returning to CAEXPO is part of the government’s strategic plan to open more areas of cooperation between Philippines and China that will continuously elevate both country’s bilateral relations onto new greater heights,” said Terrado.

CAEXPO is significant to the Philippines as it provides access to diverse opportunities for trade and investments with China’s continuous economic expansion with its Belt and Road Initiative. It is also an important platform to showcase the Philippines as a viable source of quality products and services and to promote goodwill with the Chinese government on different levels—trade, tourism, and investment promotions.

This year, being the 15th and milestone edition of the show, CAEXPO will invite all Heads of States of ASEAN to be part of the Commemorative Summit in the show. The 15th CAEXPO will also focus on the partnership between the ASEAN and China in building the China-led Silk Road Economic Belt and 21st-Century Maritime Silk Road.

Through the Silk Road, China eyes to boost its investments in ASEAN countries and provide infrastructure networks particularly for MSMEs to participate in the global value chain.

It also targets to strengthen cooperation towards the ASEAN-led Regional Comprehensive Economic Partnership (RCEP), a trade pact of the economic bloc with its six dialogue partners including China.

China as PH top trading partner

China emerged as the Philippines’ top trading partner in 2017, the first full year of the Duterte administration, with total bilateral trade valued at $23.82 billion, an increase from $21.9 billion in 2016

In terms of exports, 2017 marks the first time that the Philippines has shipped sugar to China. It is $8 million worth of sugar to China after some local investors were able to get an allocation from China as a result of the warming relationship between Manila and Beijing.

The Philippines also recorded an increase of 50 percent in fruit exports last year, particularly bananas and pineapples, to China ever since the ban was lifted in 2016.

Just last April, President Duterte visited China again for the Boao Forum for Asia and brought back a US$9.8-billion worth of investments, which would generate 10,000 jobs for Filipinos.

“These milestones have made Philippine companies in the food and other sectors bullish on the renewed prospects in the Philippine-China trade,” said Terrado.

She added: “Beyond export sales, we want our MSMEs to benchmark themselves and appreciate the opportunities in the Chinese market wherein there is an overwhelming demand for healthy foods, marine products, fresh fruits and intermediate goods.”



DTI-CITEM, CDAP partnership to push forward PH communication design sector

Industry veterans to lead communication design talks at CREATE Philippines
Create01Veteran Filipino designers and CDAP co-founders Brian Tenorio (left) from Brian Tenorio & Co. and Dan Matutina (right) from Hydra Design Group share a light moment during a discussion at the last CREATE Philippines 2017.

The Center for International Trade Expositions and Missions, the export promotion arm of the Department of Trade and Industry, has partnered with the Communication Design Association of the Philippines to enhance the country’s pool of creative talents through CREATE Philippines.

For its second edition, CREATE Philippines, the country’s first international creative industry trade event, will host a series of masterclasses designed to develop the artistic and entrepreneurial skills of professionals and students alike in the communication design industry.


DTI Undersecretary Nora K. Terrado.


The event seeks to contribute to the industry’s growth for the international market by enhancing the talent pool in the country. It will serve as a hub for creatives to engage amongst themselves to better their skills and learn more on how they can contribute to the development of this new industry.

“The masterclasses will be led by some of the most influential voices in the communication design industry whose experiences and insight are definitely valuable not only to the students and young professionals but even to the veterans of the industry,” she added.“We have an abundance of creative talents in the Philippines and through CREATE Philippines, we are working towards developing the industry to become a viable source of income and contributor to the country’s GDP,” said DTI Undersecretary for Trade and Investment Promotion Nora K. Terrado.

CREATE Philippines provides a unified voice to the industry through the collective participation of various agencies, industry players of public and private sectors, and other key stakeholders.

In its first edition in 2017, the three-day trade event welcomed professionals from across different creative fields, including music, advertising, dance, graphics, and visual arts.

CDAP President Jowee Alviar.

“I think it’s the time we organize ourselves and engage everyone to develop the sector in terms of design standards, training, and education up to engagement with the government to support the development of the industry,” said CDAP President Jowee Alviar.This year’s edition will focus on the communication design industry with support from the Communication Design Association of the Philippines (CDAP).

“We want CREATE Philippines to be an inspiration for future designers or creative entrepreneurs from all over the country to succeed and lead the industry. We want to give them the opportunity to grow through CREATE PH,” he added.

Communication Design is defined as using visuals to communicate content to target audiences via print and digital media, including print and publications, commercials and logos, to app design and front-end websites.

Formed last year at the maiden edition of CREATE Philippines,  CDAP seeks to elevate Communication Design for the Philippine Creative Economy, and for national progress through the development of local designers and communities, rediscovering Filipino design culture and heritage, and by bringing Philippine design to the world and the world of design to our shores.

Launched by President Jowee Alviar, CDAP members include Vice-President Dan Matutina, Designer, Co-founder, Plus63 Design Co.; Secretary Angel Guerrero, Founder & President, adobo magazine, the word on creativity; Treasurer Brian Tenorio, Founder and Chair/CEO, Brian Tenorio & Co.; Director AJ Dimarucot, Designer, Owner, Love & Madness Clothing Corp.; and Director Robert Alejandro, Artist, Designer, RAA Art & Design, Papemelroti.

For those interested in joining CREATE Philippines 2018, kindly visit and register now.

You may also follow CREATE Philippines on Facebook, Twitter and Instagram to get more updates on its upcoming events and activities.

PH eyes bigger share of Taiwanese market at Food Taipei 2018

DTI-CITEM targets $25M export sales in major Taiwan int’l food trade show

Food Taipei 2018

Team Asia’s Supercoco is one of the brands participating in the FoodPhilippines Pavilion at FOOD TAIPEI 2018.

The Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), looks to drive up more export opportunities in the international food market as it returns to the 28th Taipei International Food Show (TIFS), popularly known as FOOD Taipei, on June 27-30, 2018, at the Taipei Nangang Exhibition Center, Taipei City, Taiwan.

“The Philippines will once again host a festive food exhibit in the upcoming FOOD Taipei as part of our intensified campaign to promote Philippine local food products in the global market,” said DTI Undersecretary for Trade and Investment Promotion Group (TIPG) and concurrently CITEM Officer-in-charge (OIC) Nora K. Terrado.

Last year, Philippine food companies generated US$23.4 million worth of export sales in the event. Sixteen firms forming the Philippine delegation in TIFS 2017 surpassed the target sales of US$22 million and exceeded the previous US$21.58 sales generated in 2016 by 8.4 percent.

For this year’s participation, DTI-CITEM is eyeing to generate US$25 million worth of export sales as it seeks to bring 17 companies under its wing.

Organized by the Taiwan External Trade Development Council (TAITRA), FOOD Taipei is considered as one of Asia’s leading food shows that links the entire food industry supply chain in Taiwan, other countries and economies—from agriculture and aquaculture, refrigeration, processed food, food machinery, packaging and packaging equipment.

Held for 28 years, it has established itself as a premier strategic platform for industry players to showcase their products in Taiwan and other overseas markets. The four-day event is held in conjunction with TAIPEI PACK, FOODTECH & PHARMATECH TAIPEI, TAIWAN HORECA and HALAL TAIWAN.

“Aside from the Taiwanese market, FOOD Taipei is also a great platform to target other global buyers as it gathers importers, wholesalers, distributors, hotel owners and representatives, restaurant and bakery owners and online retailers from China, Japan, Hong Kong, Malaysia, the US and Singapore, among others” said Terrado.

In 2017, it was participated by 1,717 exhibitors with a total of 4,011 booths, including participating representatives from 36 countries to cover every link of the supply chain in Taiwan.

“For this year’s participation, we look to further strengthen our market foothold in Taiwan which is known for its diverse culinary culture. It also has a high demand for agri-commodities and tropical food products that are abundant in the Philippines,” explained Terrado.

Among the Philippines’s best sellers in the event were ready-to-drink tropical fruit juices and preserves; canned tuna; coconut products, such as virgin coconut oil, coconut cream, sugar and medium chain triglycerides (MCT); muscovado sugar in powder form and rock form; banana chips; soft-serve ice cream mix, cones and waffles; and herbal tea, MX3 coffee and food supplements.

Based on the data of the Philippine Statistics Authority, Taiwan is the Philippines’ 8th largest trading partner, 10th largest export market, 8th biggest source of imports, as well as the 2nd biggest foreign direct investor as of 2017.

According to Euromonitor, retail sales in the packaged food market in Taiwan were estimated to reach over US$7.6 billion in 2016, representing a growth rate of 11.7% or over US$797 million since 2012. By the year 2021, retail sales in the packaged food market in Taiwan is expected to reach over US$8.7 billion.

According to the Ministry of Economic Affairs, Department of Statistics, retail sales in Taiwan in 2015 were $38.3 billion, a 3.8% increase over 2014. In 2015, convenience stores generated US$9.8 billion sales, followed by hypermarkets’ US$6.1 billion, supermarkets’ US$6 billion and other outlets including wet markets, mom-and-pop stores and e-commerce sales amounting to US$5.8 billion.

FoodPhilippines in Food Taipei is a branding initiative of CITEM, the export promotion arm of DTI together with the Manila Economic and Cultural Office (MECO).  It spearheads the efforts of the government in promoting the Philippines as a source of quality food products in the global market.

This participation is undertaken in cooperation with the Export Marketing Bureau of DTI and the Philippine Trade and Investment Center (PTIC) in Taiwan.

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Discover Asia’s exotic flavors at IFEX Philippines


Featuring world-class ingredients and food selections from the Philippines’ Asian neighbors, the International Food Expo Philippines (IFEX Philippines) cements itself as Asia’s premier ethnic and ingredients food show held from 25-27 May 2018 at the World Trade Center Metro Manila and the Philippine Trade and Training Center, Pasay City.

Exhibitors from Thailand, Indonesia, Korea, and China brought local food products that highlighted the rich and distinct taste of their countries. This includes specialty food, preserved fruits and seafood, and bakery and confectionery products, as well as natural, organic, and healthy food products.

This year saw the biggest delegations of Chinese Exhibitors in the trade event with 54 Chinese companies participating under the efforts of the People’s Republic of Long Hai and Jinjiang, and the Center for International Trade Expositions and Missions. IFEX Philippines also saw the rise of Chinese guests this year.

The Chinese Pavilion showcased the best of food products and services from Long Hai, China’s famous snack food city, and Jinjiang, the leading city in the food industry of China. Quality marine products, fruit snacks, and local delicacies are available for buyers to sample and buy under the pavilion.

“[This is] very timely now that our President Rodrigo Duterte and your President Xi Jinping have taken the bilateral relations of Philippines and China onto new greater heights with the recent mutual developments in trade, investments, and finance,” said Department of Trade and Industry’s Undersecretary for The Trade and Investments Promotion Group and Officer-in-Charge of CITEM Nora K. Terrado.

China was the Philippine’s top trading partner in 2017 with a total bilateral trade valued at $23/82 billion. Additionally, the same year marked the first time the Philippines has ever shipped sugar to China, amounting to $8 million in sales, and a 50 percent increase in fruit exports, in particular bananas and pineapples.

“These milestones have made Philippine companies in the food and other sectors bullish on the renewed prospects in the Philippine-China trade. That is why CITEM is also taking some of them to exhibit in the upcoming China-ASEAN Expo or CAEXPO on September and the first-ever China International Import Expo in November,” added Terrado.

President Duterte had visited China last month for the Boao Forum for Asia where he brought back $9.8 billion in investments, which will provide employment opportunities for more than 10,000 Filipinos.


Additionally, IFEX Philippines is creating mutual opportunities for Thailand and the Philippines through the Thailand Pavilion.

Of note, the fruit snacks and baking ingredients of Preserved Food Specialty are a standout. Their snacks range from mango, mangosteen, and longan with a few selections of preserved crab and corn.

“I am confident that the knowledge, technologies and trade opportunities from our foreign exhibitors that you will impart will open more avenues for mutual cooperation between the Philippines and our international partners,” said Terrado.


IFEX Philippines 2018: PH’s Biggest Food Trade Show Opens May 25-27 at WTCMM, PTTC

IFEX Philippines rounds up nearly 450 int’l, local firms in a grand showcase of Asian flavors

IFEX PH 2018 01

The International Food Exhibition (IFEX) Philippines, Asia’s ethnic food and ingredient show, welcomes food buyers and enthusiasts as it opens for its 12th edition on May 25 to May 27 at the World Trade Center Metro Manila (WTCMM) and the Philippine Trade Training Center (PTTC).

Organized by the Center for International Trade Expositions and Missions (CITEM), IFEX Philippines is the country’s biggest and most respected food trade show for Asian heritage food and ingredients. It is the premier export food event for emerging micro, small and medium enterprises (MSMEs), as well as esteemed large companies, in the country.

“Now an annual event, IFEX Philippines continues to be the largest and widely anticipated food trade event in the country,” said Nora K. Terrado, DTI Undersecretary for Trade and Investments Promotion Group and CITEM Officer-in-Charge (OIC).

This year, IFEX Philippines will showcase food products from 11 different sectors, including Fresh and Processed Seafood, Alcoholic and Non-Alcoholic Beverages; Coffee, Herbal Teas and Cocoa Products; Confectionary and Bakery Products; Fresh and Processed Fruits and Vegetables, Grains, Cereals and Commodities; Herbs and Spices, Sauces and Condiments; Meat and Poultry; Natural, Healthy, Organic Products; Specialty, Ethnic and Gourmet Products; and services from the Allied Industries.

“For its 12th edition, IFEX Philippines will feature ‘the Best of the Seas’ highlighting the Philippines’ finest seafood products and cuisines to satisfy the growing global demand for marine exports, along with other exquisite food products across the globe,” added Terrado.

The three-day trade event will also host live cooking demonstrations and seminars of food experts, artisans, chefs, culinary historians, and gourmet enthusiasts from across the globe, each bringing along distinctive product offerings, knowledge, and skills at the much-awaited gustatory fete.

Last year, the three-day event was attended by nearly 11,000 international and local visitors, including 2,057 high-profile trade buyers from top global retail giants and supermarkets. These buyers came from different regions across the globe, such as Europe, China and SARs, Middle East, East Asia, America and Southeast Asia.

“For this coming May 25-27, buyers and visitors will saunter through a deeper experience and understanding of Philippine food through its multi-faceted origins in history, geography, and culture. It’s going to be one unique and exciting food journey for all our visitors,” said Terrado.
Galleries of Flavors

IFEX Philippines will house four major exhibition halls, namely the Food Philippines Hall, International Hall, Food Artisans Hall, and The Marketplace—making up a spectrum of flavors from the Philippines and all over the world.

The Food Philippines Hall features the top and emerging Philippine exporters and business support organizations (BSOs) in the food industry. Here, buyers will be able to sift through the mainstream, as well as the latest product offerings from the Philippines’ leading and promising brands.

Meanwhile, the International Hall presents the top food products and ingredients from top companies and manufacturers across the world. It will feature renowned firms from around the world, including China, Thailand, Korea, Indonesia, Japan, Taiwan, Singapore, Malaysia, Vietnam, Russia and Spain.

“FEX Philippines will again take global trade buyers and visitors in a gastronomic overdrive that will not only satisfy their cravings for various Asian flavors, but also their thirst for a dynamic experience of the Philippine food culture, which had evolved from centuries of cross-cultural fusions and regional influences,” said Terrado.

Buyers and visitors can also relish the various local flavors and visual treats from different provinces in the Food Artisans Hall presented by the Department of Agriculture through the Agribusiness Marketing and Assistance Service (DA-AMAS) and the Bureau of Fisheries and Aquatic Resources (BFAR).

Buyers and visitors can also drop by the Marketplace to avail in retail the premium food products ranging from fruits and vegetables to meat and poultry, seafood products, processed foods, homemade regional delicacies, as well as personal care and wellness products and allied services.

Gastronomic Adventure Across the Philippines

IFEX Philippines will also stage the Mindanao Pavilion to highlight the native flavors and in-demand products from the southernmost island region of the Philippines, in collaboration with the Mindanao Development Authority (MinDA), Department of Trade and Industry (DTI) and Department of Agriculture (DA) regional offices, and local government offices in Mindanao.

In the Visayas Pavilion, the trade event will also feature the top food products and commodities from the provinces of Cebu and Negros Occidental as part of efforts to promote internationally the heirloom flavors and culinary tradition of the Cebuanos and Negrenses in the Visayan region.

Presented by East‐West Seed, the special exhibit of The Garden: Origin of Flavors will also put an accent in the trade event as it presents the farm‐to‐table story behind the healthy and nutritious vegetables and other crops that we eat every day to give us a full understanding and appreciation on how a good seed can change the lives of millions.

Meanwhile, the Food and Agriculture Organization of the United Nations (UN-FAO) will also showcase in an exhibit called Agrobiodiversity Project the agri-commodities developed under the community-based enterprise initiatives in Hingyon and Hungduan in Ifugao Province and Lake Sebu in South Cotabato Province as part of the dynamic conservation and sustainable use of agro-biodiversity in traditional agro-ecosystems of the Philippines.

Inspiring Food Innovations and Seminars

Another exciting special setting is the Seafood Innovation Hub, where the Department of Science and Technology (DOST) showcases the innovative processing methods and packaging presentation of the country’s distinct seafood products developed under the Food Innovation Centers (FICs) nationwide.

The FICs were established across the country as a support to local micro, small and medium enterprises (MSMEs) to help move them up the value chain and boost their productivity towards global competitiveness.

For those in want of more inspiration and adventure, the three-day export event will also conduct cooking demonstrations of celebrated international and local chefs under IFEX Kitchen: Summit of Flavors. It will also conduct free food and beverage tasting activities.

Buyers and visitors can also take part in a series of exciting and engaging discussions on the latest trends and innovations in the food industry with renowned experts, researchers and lecturers, in coordination with the Department of Trade and Industry-Export Marketing Bureau (DTI-EMB), Department of Agriculture (DA), Management Association of the Philippines – AgriBusiness and Countryside Development Foundation, Inc. (MAP-ABCDF), East‐West Seed, Organic Producer Trade Association, Hong Kong Productivity Council and other institutional partners.

he 12th edition of IFEX Philippines is organized by the DTI‐CITEM in partnership with the Department of Agriculture (DA), through the Bureau of Fisheries and Aquatic Resources (BFAR) and the Agribusiness and Marketing Assistance Service (AMAS).