With its participation in FOODEX Japan 2012, Negros Island eyes the US$ 9 billion global market for Arabica coffee.
Negros Island is located in the Visayas Region of the Philippines and is divided into two provinces: Negros Oriental and Negros Occidental. Besides coffee production, Negros is the country’s prime producer of sugar.
The Negros Island Sustainable Agricultural and Rural Development Foundation, Inc. (NISARD) leads Negros Island’s participation and the foundation’s Arabica Expansion Program plans to positions the island as a major supplier of organic Arabica coffee in Asia with aims of growing one million organic Arabica trees by 2013 with nurseries established in assisted community organizations. The program also helps provide additional income to coffee farmers and protect the remaining forest cover in Negros Island.
Along with organic coffee, Negros Island’s FOODEX participation will also highlight other products like muscovado sugar, unpolished rice, herbal products and essential oils.