Manila FAME forges breakthrough partnership with prominent design brands Café Elle Deco + DEDON

Considered as a breakthrough in its pursuit to strengthen the Philippines’ positioning as Asia’s design trendsetter, Manila FAME partners with prominent international design brands Elle Decoration and DEDON to bring an exciting new concept of a branded Café dubbed as “Café Elle Deco + DEDON.”

DEDON is a worldwide outdoor furniture brand that constantly raises the bar for quality and design. A brainchild of former German football player Bobby Dekeyser, DEDON was the first furniture company to weave synthetic fiber into beautiful luxury outdoor products. Much like Manila FAME, DEDON has always been an embodiment of top quality and design excellence. Today, DEDON constantly reinvents their products and ships to more than 80 countries around the world.

Synonymous with the words quality, style and design, the Elle Decoration brand has always been a staple in the international design scene. Elle Decoration has been featuring world-class designers, design-forward interiors, and must-have furnishings for over two decades. Recently, the country’s leading magazine publisher Summit Media brought this international design brand to the Philippines.

This milestone of a partnership brings together a tripartite of design brands that fortifies Manila FAME’s mission to bring to the fore innovative and design-forward products that appeal to the international market. The Manila FAME + Elle Decoration + DEDON partnership expresses the country’s mission to showcase exceptional Filipino craftsmanship as well as highlight the country’s positioning as Design Philippines.

Curated by talented Philippine designer Jinggoy Buensuceso, Café Elle Deco + DEDON, together with concessionaire Coffee Bean and Tea Leaf, will co-host the opening ceremony of Manila FAME and the Katha Awards on 14 March 2013.

Organized by the Center for International Trade Expositions and Missions (CITEM), the export marketing arm of the Philippine Department of Trade and Industry (DTI), Manila FAME is all geared up to bring new and exciting show features in its upcoming edition.

See this groundbreaking partnership come to life! Visit Manila FAME on 14-17 March 2013 at the SMX Convention Center, Metro Manila, Philippines.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s