The Center for International Trade Expositions and Missions (CITEM) participated in the recent Fashion Access trade fair held at the Hong Kong Convention Center on March 31-April 2, 2014 under the Fashion Philippines brand. In the said trade fair, the country’s official fashion brand has received inquiries from famous international brands such as Prada, Dolce & Gabbana, Armani Exchange, Lee and Fung, among others, and earned a total of US$909,023.00 in negotiated sales.
CITEM is the export promotions arm of the Department of Trade and Industry (DTI) that took the initiative to promote Fashion Philippines as the country’s fashion brand. Fashion Philippines focuses on the unique design sensibility of Filipino craftsmen and the range of indigenous materials of the country. This brand offers top-quality, tropical-themed apparel, jewelry, bags and fashion accessories that help boost the local fashion industry to become the sourcing destination of unique fashion pieces.
“The fashion accessories sector which includes bags, shoes and jewelry has been identified as a high potential export sector by the government. Our participation in an overseas trade fair like the Fashion Access is part of our efforts to help attain the 2014 forecasted 12% growth rate in the fashion accessories sector, or a total of US$ 893 million.” said CITEM Executive Director Rosvi C. Gaetos.
Fashion Philippines at Fashion Access featured high-quality fashion products made of indigenous materials like raffia, ikat weaves, as well as natural materials like shells and animal horns. The Philippine exhibitors met with 139 buyers and garnered a total of US$806,551.00 in sales under negotiation, as well as US$102,472.00 in booked orders, for a total negotiated sales of US$909,023.
Sixteen (16) local small and medium enterprises (SMEs) specializing in fashion accessories represented Fashion Philippines in the said prestigious fashion fair event in Hongkong. Said companies were: Ann Ong, Aranáz (Minaro, Inc.), Armyth’s International Fashion Design, Avatar Accessories, Inc., Bon-Ace Fashion Tools, Chelsi Leather and Services, Crystal Seas Handwoven and Handcrafted Products, Cyprea International, Inc., Earth Works Fashion, Ferimar Import-Export, Inc., Heldred Export International; Kilus Foundation Multi-Purpose; Kitsilver Jewelry; Megabijoux Incorporated; Mika & Gela; and Silnag Native Handicrafts.
Megabijoux, Inc., a jewelry and accessories company based in Mandaue City, Cebu, won the APLF Best Product award. This was sponsored by the fashion fair’s organizer, the Asia Pacific Leather Fair Limited (APLF). The company’s winning pieces are minaudieres, clutches and bags made of metal, in bold designs and contrasting colors.
Two other Philippine companies were cited by the organizers for their attractive fashion pieces. They were Kitsilver Jewellery and Bon-Ace Fashion Tools, which were featured in the Luxury special setting of the show. In addition, six other local companies were featured in the Trend Space setting of the said fashion fair. They were: Avatar Accessories, Inc., Cystal Seas Handwoven and Handcrafted Products, Chelsi Leather and Services, Ferimar Import-Export, Inc., Megabijoux, Inc., and Silnag Native Handicrafts. The Fashion Philippines pavilion, in addition, was complimented by a lot of buyers in the fair as the best in design.
Fashion Access is an international sourcing hub which showcases ‘fashion from head to toe,’ from high-quality bags, footwear and small leathergoods to fashion accessories, travelware and leather garments. It is a bi-annual trade show in Hong Kong, organized by the APLF. The March fair showcases collections for the upcoming autumn-winter season, while the September fair showcases the spring-summer collection.