Philippine furniture exporters to make waves in the MENA region

On September 28-30, the Philippines’ leading home design companies will represent the country in The Hotel Show Dubai happening at the Dubai World Trade Center in Dubai, UAE. The Philippine contingent will exhibit a diverse range of certified, export-quality contract furniture pieces and home accents in a 98-square-meter pavilion. They include Ann Pamintuan, Finali Furniture & Home Accessories Co., Johansen World Group Corp., Lightworks Resources, Inc., Maze Manufacturing Co., Inc., More Than A Chair, Shell Arts Co., Inc., and South Sea Veneer.

Now celebrating its 15th year, the Hotel Show Dubai is considered as the ultimate business-to-business event for the hospitality industry that features products from the hotel investment and development sector through design, architecture, refurbishing, operation, and management. The Philippine participation in the largest dedicated hotel and hospitality exhibition in the region of Middle East and North Africa (MENA) is spearheaded by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).

“The Philippines’ participation in The Hotel Show Dubai will strongly sustain our effort to usher in multiple trade opportunities for the country’s furniture industry. It is an ideal meeting place to strengthen the international reputation of the Philippines as a source of contract furniture and furnishings since the event attracts serious industry buyers from the hospitality and development market of the MENA region,” said CITEM Executive Director Rosvi Gaetos.

The Hotel Show Dubai is where key buyers in the areas of hotel real estate development, design, architecture, and engineering are expected to gather.

“The MENA region is a growing affluent market with hundreds of hotels being constructed and refurbished continuously, making the region a dynamic venue to promote Philippine contract products,” said Lightworks Resources Chief Executive Director Rashmi Singh.

Eight furniture and furnishings companies from the Philippines will bring in new product innovations in the event and will put these products in the hands of the region’s leading buyers and hotel and hospitality professionals who make up 49% of the event’s population.

“The last time our company participated in The Hotel Show Dubai was in 2006 and it was a good one. As we return, we expect that it will become better since we are banking on the hotel construction boom in the MENA region,” said Shell Arts’ Vice President Dennis Chan when asked about their expectations on their comeback to the event.

The Hotel Show Dubai serves a healthy growing marketplace that is about to get significantly bigger with major projects and developments for EXPO 2020 in Dubai and The World Cup 2022 in Qatar.

There will be a massive expansion of hotel rooms in Dubai, Saudi Arabia, and Africa, with 20 hotels expected to start operating in the region this year. Dubai alone has become one of the world’s largest locations of five-star hotels. With these numerous expansions happening at the MENA hospitality industry, networking opportunities with top hotel chain developers continue to arise for the Philippine exporters who continuously make waves globally with its fine design and craftsmanship.


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