Design Philippines spurs business interest @ MAISON&OBJET PARIS

The Design Philippines pavilion at Hall 7 scènesd’intérieur at MAISON&OBJET PARIS
The Design Philippines pavilion at Hall 7 scènesd’intérieur at MAISON&OBJET PARIS

Design Philippines has just returned from one of the biggest and most influential lifestyle and design events of the year, the MAISON&OBJET PARIS, held last 5-9 September 2014, at Parc des Expositions, Paris Nord Villepinte in France.The Design Philippines pavilion was located in the prestigious Hall 7,scènesd’intérieur, the most coveted hall in MAISON&OBJET where the greatest creators in home and fashion are featured. Highlighted in the Design Philippines pavilion were 12 furniture and home accessories brands that are steadily making a name in the international market.

Visitors and buyers at the Design Philippine pavilion
Visitors and buyers at the Design Philippine pavilion

“The participation of Design Philippines at the MAISON&OBJETPARIS opened an immense opportunity for our country’s manufacturers and designers to showcase the craftsmanship and the genius in Philippine design but most significantly to promote Philippine brands that are ready for the world market. We are getting the attention of the most critical audience abroad and steadily expanding a stable share in the international market,” says Executive Director Rosvi C. Gaetos of the Center for International Trade Expositions and Missions (CITEM).

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Gaining more than one thousand trade and buyer inquiries and a total negotiated sales of USD 3,204,548, the 12 Philippine brands that captivated the visitors and buyers at the MAISON&OBJET PARIS are KENNETH COBONPUE, HIVE, Industria, Lightworks Resources, Padua, Schema, Triboa Bay Living, Zacarias, Asia Ceramics, Domicillo, Miguel Aguas, and TADECO Home.

“The dedication of these Philippine companies in improving their craft is truly something we can be proud of. At every trade show they participate in, their goal is always to deliver products that are well-made and ready for the global market, products that demonstrate the first-class skill and artistry of Filipinos.At the MAISON&OBJET PARIS,these select companies are proud to step ahead with branding campaigns for their own line of products,” Executive Director Gaetos added further.

CITEM CREATIVE TEAM WITH 2014 M&O DESIGNER OF THE YEAR TOM DIXON. In photo are (from left): Multi-awarded furniture designer and 2014 MAISON&OBJET Asia Designer of the Year Kenneth Cobonpue; CITEM Executive Director Rosvi Gaetos; 2014 MAISON&OBJET Designer of the Year Tom Dixon; former celebrity fashion buyer Victoria Aquino; and Manila FAME Creative Director Budji Layug.
CITEM CREATIVE TEAM WITH 2014 M&O DESIGNER OF THE YEAR TOM DIXON. In photo are (from left): Multi-awarded furniture designer and 2014 MAISON&OBJET Asia Designer of the Year Kenneth Cobonpue; CITEM Executive Director Rosvi Gaetos; 2014 MAISON&OBJET Designer of the Year Tom Dixon; former celebrity fashion buyer Victoria Aquino; and Manila FAME Creative Director Budji Layug.

Aside from creating very promising business opportunities for Philippine brands, the MAISON&OBJET PARIS trade event also unlocked some bright prospects for future projects and collaborations with design icons and innovators from Europe.

Executive Director Gaetos took the opportunity to meet with internationally renowned trend forecaster Lidewij Edelkoort and the Trend Union creative team to discuss project BloomPH—a creative publication featuring the resources of the Philippines, and how they influence Philippine culture, design, and innovation. There is likewise a plannedtrends presentation by Edelkoortfor Philippine designers and artists during the Design Week Philippines in March 2015.

In a meeting with Director Francoise Seince of Les Ateliers de Paris, a unique incubation center managed by the City of Paris for its young designers, Executive Director Gaetos discussed plans of organizing an exchange programwhere the Philippines will send young Filipino designers to study and train at LesAteliers. Director Seincein turn expressed her interest in sending professional home and fashion designers from France/Europe to the Philippines to study local materials and design for Philippine manufacturers and exporters.

Executive Director Gaetosalso met with Alexander von Vegesack, Founding Director of the Vitra Design Museum andFounder/President of the Domaine de Boisbuchet, a center for design education and research, where workshops on innovative architecture are held along with traveling exhibitions and theater and music events. Executive Director Gaetos and Mr.Vegesack discussed a partnership where young Filipino designers will be sent for training and immersion at the Domaine de Boisbuchet summer workshops. Mr. Vegesack will headline the roster of speakers at the upcoming Design Talks at the Manila FAME, the biggest design and lifestyle event in the country, to be held on 16-19 October 2014 at the SMX Convention Center in Pasay City.

Another significant meeting was with Edouard Malbois, the founder and president of Envirance, which is a world pioneer in food and drink concept design. Executive Director Gaetos expressed her interest in establishing a partnership with Envirance to develop the food branding of the Philippines. She also invited Envirance President Malbois to visit the Philippine stand which will showcase the country’s food products at the SIAL Paris event on 19-23 October 2014, and to IFEX Philippines – Asia’s Ethnic Food and Ingredients Show in May 2015.

Press lunch with international media with Philippine Ambassador to France, Ma Theresa Lazaro, CITEM Executive Director Rosvi Gaetos, CITEM Creative Team Budji Layug and Kenneth Cobonpue, and Trade AttacheVichael Angelo Roaring
Press lunch with international media with Philippine Ambassador to France, Ma Theresa Lazaro, CITEM Executive Director Rosvi Gaetos, CITEM Creative Team Budji Layug and Kenneth Cobonpue, and Trade AttacheVichael Angelo Roaring

A luncheon, attended by the Philippines’ ambassador to France, Ma. Theresa Lazaro, CITEM Creative Team Budji Layug and Kenneth Cobonpue, CITEM Executive Director RosviGaetos, and Trade AttacheVichael Angelo Roaring, was held concurrent with the MAISON&OBJET PARIS to allow the international press first-hand information on Design Philippines and the upcoming Manila FAME.

Fore-fronted by CITEM, the export promotions arm of the Department of Trade and Industry, Design Philippines positions the Philippines as a sourcing destination for finely crafted products for the world market. It is a design movement that nurtures and celebrates the creativity and originality of a globally competitive and passionate community of Filipino designers and craftsmen.

For more information on Manila FAME and Design Philippines, visit http://www.manilafame.com.

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