The Industry Promotions Group (IPG) of the Department of Trade and Industry (DTI) is set to run at full speed, following a smooth transition in its leadership.
Signifying her undertaking of a new role as the head of the Industry Promotions Group, Undersecretary Nora K. Terrado accepted a compilation of the IPG performance reports from 2013-2015 and proposed plans for 2016 from outgoing Undersecretary Ponciano C. Manalo, Jr. during the 33rd founding anniversary of the Center for International Trade and Expositions Missions (CITEM) on 20 January 2016. The IPG is composed of DTI bureaus and attached agencies that promote the country’s products and services as well as draw foreign and domestic investors to do business in the country.
The new IPG head looks forward to strengthening promotion of Philippine products and services, and the empowerment of micro, small, and medium enterprises (MSMEs) to continue positioning the country as preferred trading partner in the global value chain. She also endorses an optimized use of social media to communicate effectively with the audience and reach the target market.
Undersecretary Terrado underlines CITEM’s critical role in fortifying the Philippine brand. “CITEM has always been a precious jewel in the crown of the DTI. Over the years, it has creatively crafted projects that have showcased the brilliance of Philippine products on the global stage,” she says.
“CITEM has lived up to its core mission of marketing and promoting the Philippines as a reliable source of quality export products and services. It has provided a global platform for Philippine exporters, including emerging MSMEs to promote their products in the world market. It has done this through its signature events; through overseas trade fairs and missions; a permanent showroom; and, a lot more of innovative executions,” acclaims Terrado on CITEM’s efforts in aiding MSMEs in their progression towards becoming Philippines’ assets to the global business community.
Terrado commended the brand-building efforts of CITEM with the emergence of industry brands FOOD Philippines, DESIGN Philippines, LIFESTYLE Philippines, and FASHION Philippines as platforms to making the country brand synonymous to world class, quality, innovation, and craftsmanship.