Philippine coconuts promote healthy lifestyle in FOODEX Japan 2016

The Philippines’ tropical rainforest climate and rich, deep soil provides the best environment and conditions for the growth of coconuts or commonly referred to by Filipinos as “Tree of Life.” Of the 12 million hectares of farm lands in the Philippines, 3.502 million hectares are devoted to coconut production as of 2014, enabling the country to provide the majority of the world’s market requirement for coconut and its value-added products. In fact, the Philippines is the world’s second largest coconut producer, having 59 percent share in the world coconut exports.

The Philippine coconut is set to be showcased in the Food Philippines pavilion during FOODEX Japan, the largest food and beverage trade show in Asia, on 08-11 March 2016 in Makuhari Messe, Chiba, Japan.

The processed coconut products and by-products to be featured in this year’s Food Philippines’ participation in FOODEX Japan include organic coco sugar, organic coco nectar, coconut sap vinegar, coconut flour, coconut amino sauce, coco red wine, and coconut jam.

Coconut is one the top dollar earners in the Philippines’ agricultural export industry. Its value-added products include coconut oil, coco water, organic coconut sugar, and coconut flour, among others.
Coconut is one the top-dollar earners in the Philippines’ agricultural export industry. Its value-added products include coconut oil, coco water, organic coconut sugar, and coconut flour, among others.

The virgin coconut oil (VCO) and pure coco Medium Chain Triglycerides (MCT) forms are highlighted to cater to the growing demand for health food and specialty products among the Japanese market.

Touted as wonder oil from nature in the book “The Coconut Miracle” by Bruce Fife, C.N., N.D., the virgin coconut oil has a variety of uses—from food supplement to beauty essentials and first aid treatments.  Aside from promoting weight loss, VCO reduces risk of heart diseases, stabilizes cholesterol level, and strengthens the body’s immunity through its lauric acid component. VCO also aids in effective skin and hair care. It prevents premature aging as it eliminates harmful toxins in the body, protects against skin damage due to excessive sun exposure, makes skin more elastic and smooth, relieves muscle pain when used as a massage oil, prevents hair loss, controls dandruff,  and makes hair shinier.

Dr. Fife further cites that the MCT content of coconut oil are fatty acids that are also found in human breast milk. It is the MCT from breast milk that protects newborn infants from infections during the development of their immune systems. Coconut oil is the richest natural source of MCT. When absorbed by the body, MCT is converted to ketones that supply the muscle and brain with an alternative energy source. This makes coconut oil capable of reversing or preventing diseases such as Alzheimer’s disease and dementia.

Another popular coconut by-product that is gaining worldwide attention is coco water. Seen as a healthier alternative to sugar-loaded sodas and energy drinks, coco water prevents indigestion, boosts hydration, reduces blood pressure, and dissolves urinary stones.

Coconut water is gaining a worldwide demand due to its numerous health benefits.
Coconut water is gaining a worldwide demand due to its numerous health benefits.

The Philippine companies exporting coconut value-added products and joining FOODEX Japan 2016 are Benevelle Corporation, BusinessPeople Inc., Chemrez Technologies, Inc., Hacienda Macalauan, Inc., ProSource International, and Team Asia Corporation.


 

The Philippines participation in FOODEX Japan is spearheaded by the Center for International Expositions and Missions (CITEM), the export promotions arm of the Philippines Department of Trade and Industry (DTI). Food Philippines is a branding initiative of DTI-CITEM that unifies the promotional efforts of the government in overseas trade exhibitions and events to project one brand, one image, one voice. For more information, please visit http://www.citem.gov.ph.

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