CITEM-HallONE hosts Japan’s largest economic org for business opportunities in PH

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One of Japan’s oldest and largest economic organizations, the Japan Management Association (JMA), recently visited the Philippines to seek new business opportunities and establish possible strategic partnerships with the country’s trade and investment organizations, including the Center for International Trade Expositions and Missions (CITEM).

Hosted by HallONE, CITEM’s year-round sourcing facility, in coordination with the Board of Investments (BOI), the recent visit included a tour of Makati City showrooms of Kenneth Cobonpue, Fashion Interiors by Paul Cornelissen, and other furniture and home accessory showrooms at LRI Design Plaza, including those of Triboa Bay Living, Luzon Rattan Industries, and Omo Furniture and Accessories.

“With such high-level design in Philippine furniture, I suggest that the Philippines take advantage of the increasing number of hotels in Japan due to the large tourist traffic coming from mainland China. Currently, we see a lot of Balinese furniture in our country. We are yet to see more of Philippine products,” said JMA Project Leader Noriyasu Kamioki.

Mr. Noriyasu of JMA Asia Co-Evolution Center/Convention Business Center and JMA Vice-President Tadashi Yoshida also met with the CITEM executive and management committee headed by Executive Director Rosvi C. Gaetos following the tour and discussed about possible collaborations, including a sister city program and the arrangement of buyer delegations to CITEM’s design and lifestyle event, Manila FAME.

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“After our recent visits in Singapore and Thailand, JMA is now searching for partner organizations in the Philippines for more business projects that encourage mutual investments between Japan and ASEAN. Some of our projects involve organizing big and successful trade fairs such as FOODEX Japan and providing business-matching services during these said events, similar to what CITEM is doing,” Mr. Noriyasu explained.

Mr. Noriyasu also mentioned that there is a need to promote Philippine products extensively in Japan as their market is not well acquainted with it as much as it is with products of other Southeast Asian countries like Thailand and Malaysia.

“There should be more information disseminated about your country and the products you produce so that the Japanese market can fully appreciate and know that these Philippine products are available and accessible for import,” Mr. Noriyasu said.

The JMA Group is a conglomerate with 1,600 management specialists around the world, supporting the client’s problem solving and management innovation needs. It is comprised of the Japan Management Association and a number of corporations such as JMA Consultants, Inc., JMA Systems Corporation, JMA Research Institute, Inc., JMA Management Center, Inc., among others.

Japan has maintained a 60 year-old diplomatic relationship with the Philippines and remains as its top trading partner this year.

“I see a lot of opportunities that are open for us to collaborate. We appreciate your assistance especially in terms of market penetration of Philippine products not just in key Japanese cities but also in other provincial areas. I believe that partnering with JMA, being one of Japan’s biggest economic organizations, is a valuable step towards further strengthening our ties with Japan and the rest of our Asian neighbors,” Executive Director Gaetos said.


HallONE is located at the International Trade Center (ITC) Complex, Roxas Boulevard corner Sen. Gil J. Puyat Avenue, Pasay City. It is a sourcing venue for features high-quality export products from the Home, Fashion and Food industry sectors. To visit its design-driven venue, contact its secretariat office at telephone number (+632) 831- 2201 local 253/600.

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