DTI-CITEM connects local MSMEs to Ayala Rewards Circle

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), continues to partner with organizations to help promote micro, small, and medium enterprises (MSMEs) as a way of supporting the Philippine industry. One of its partners in the recently concluded April 2016 edition of Manila FAME is the Ayala Rewards Circle (ARC), an exclusive recognition and appreciation program for valued Ayala Group clients.

“We first teamed up with Ayala Rewards Circle for the October 2015 Manila FAME, and we are pleased to renew our partnership with them for our April edition this year. Through this joint effort, local exhibitors can connect with members of the ARC and expand their network. This is also an excellent opportunity for local MSMEs to test their products in the currently expanding domestic market,” said Rosvi Gaetos, executive director of CITEM. ARC members are clients of Ayala Automotive Group, Ayala Land, Bank of the Philippine Islands, and Globe Telecom, who have met specific qualifications set by ARC for membership.

For the April 2016 edition of Manila FAME, eight exhibitors joined the ARC-Manila FAME partnership, namely: Alchemista, Inc., Aretei Foods Corporation, Bote Central, Inc., GIGA Natural Products Specialist Corporation, Gustazo Alimentos Corporation, Hacienda Crafts Company, Inc. (Inuma Brand), Milea Bath & Body Wellness Essentials, and Urban Island Winery Inc. ARC has promoted the exhibitors to their members through online campaigns, text blasts, ad banners, and the ARC mobile app. ARC has also promoted Manila FAME through its newsletters, mails, invitation cards, and e-promotional materials.

“Manila Fame has been a valued partner since 2015 and remains to be one of our successful drivers to engage our members with activities outside of Ayala. We hope to keep the partnership for succeeding runs,” said Sush Narciso, Marketing and Campaigns Manager of ARC.

ARC members were given discounts and special offers on products of the eight exhibitors that have entered into the ARC-Manila FAME partnership.

CITEM granted VIP status and complimentary passes to ARC members and one companion each, giving them access to Manila FAME, Asia’s Design and Lifestyle Event that showcases craftsmanship, design innovation, and artisanship; Slingshot Philippines, a national summit and exhibit on startups and innovation; and Design Trails by Bambike, a guided bamboo bike tour within Intramuros as part of Design Week Philippines, a national celebration of Philippine design, creativity, and innovation spearheaded by CITEM. A total of 170 ARC delegates composed of ARC members (distributors, suppliers, firms, and the general public) and their companions attended the April 2016 edition of Manila FAME.


The April 2016 boutique edition of Manila FAME was held on April 21-24, 2016 at the World Trade Center in Pasay City. For more information on ARC and Manila FAME, visit www.manilafame.com.

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