Epicurean adventure awaits global buyers of CITEM’s much-anticipated food show

pr1photoCITEM promises a piquant pilgrimage through ethnic food and ingredients in the IFEX Philippines.

Global buyers are up for an epic culinary expedition at the Philippines’ largest and most respected export sourcing platform for Asian heritage food and ingredients, the International Food Exhibition (IFEX) Philippines, which will happen on 19-21 May 2017 at the adjoining venues of the World Trade Center Metro Manila (WTMM) and the Philippine Trade Training Center (PTTC).

Organized by the Center for International Trade Exhibitions and Missions (CITEM) of the Philippine Department of Trade and Industry (DTI), IFEX Philippines 2017 is expected to gather around 770 food and ethnic ingredient manufacturers, exporters, consolidators, artisans, chefs; culinary historians and experts; and gourmet enthusiasts from across the various regions of the Philippine archipelago and several other participating countries, each bringing along distinctive product offerings, knowledge, and skills at the much-awaited gustatory fete.

“IFEX Philippines is the largest and widely anticipated food trade event in the country, formerly held every two years. With the immense global demand for ASEAN and Philippine food, and now Philippine food being counted as among the 2017 hottest trends by Bloomberg and Food Network, CITEM has opted to annually host IFEX Philippines, starting this 2017,” CITEM Executive Director Rosvi C. Gaetos said. “For this coming May, buyers will saunter through a deeper experience and understanding of Philippine food through its multi-faceted origins in history, geography, and culture. It’s going to be one unique and exciting journey for all our visitors.”

IFEX Philippines 2017 will house the FoodPHILIPPINES Hall in the WTCMM where local industry and company pavilions will be situated. Here, buyers will be able to sift through the mainstream, as well as, the latest product offerings from the Philippines’ leading and promising brands.

Also at the WTCMM, buyers will also get to visit the International Hall which will be populated by big companies from several participating countries such as China, Malaysia, South Korea, Taiwan, Thailand, and Turkey. Enlisted in the year-long events roster of the ASEAN summit, IFEX will particularly highlight the distinct food products from the ASEAN participating countries—making up an interesting spectrum of this May.

Crossing towards the PTTC side through an intriguing bread tunnel, visitors can sample the unique pandesal innovations from the country’s reputed bakeries and bread artisans, all lining the red-bricked passage to the aptly named, Artisans Village, where one can relish more of the various local flavors and visual treats from the country’s regions. In partnership with the Philippine Department of Agriculture (DA), the IFEX Artisan Village will feature the country’s high-demand export commodities such as seafood, rice and cereals, coffee, cacao, coconut, pineapple, banana, and mango—in many varieties and cultivars.

For those in want of much more inspiration and adventure, IFEX Philippines 2017 also offers food, wine, and beverage tasting; food seminars; as well as retail service at the Market Place where local food brands, fresh agricultural and aquamarine products; healthy, natural, and organic produce are laid out for all eager shoppers and food connoisseurs.

IFEX Philippines will take global trade buyers and visitors in a gastronomic overdrive that will not only satisfy their cravings for distinct Asian flavors, but also their thirst for a dynamic experience of the Philippine food culture, which had evolved from centuries of cross-cultural fusions and regional influences,” said Gaetos.

The 11th IFEX Philippines is slated on May 19-21 2017 at the World Trade Center Metro Manila (WTCMM) and at the Philippine Trade Training Center (PTTC) in Pasay City. Interested Philippine and international exporters and manufacturers are encouraged to participate in another exciting edition of the biggest food, ingredients, and beverage trade fair in Asia-Pacific.

Interested parties may contact Ms. Rowena Mendoza at telephone number 831-2336/831-2201 local 257 or e-mail rmendoza@citem.com.ph, or visit http://www.ifexphilippines.com.


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