Local firms seek bigger slice of US$217-trillion global real estate market in PH’s largest design and lifestyle event
More than 300 local Micro, Small, and Medium Enterprises (MSMEs) are expected to showcase the distinct Philippine design and craftsmanship in the 65th edition of Manila FAME on April 21-23 at the World Trade Center Metro Manila (WTCMM) and the Philippine Trade Training Center (PTTC).
“Through CITEM’s aggressive exhibitor campaign drive, the 65th Manila FAME April edition promises a wider range of product options for the Home, Fashion, and Lifestyle sectors. We will offer our global buyers a visually exciting and fulfilling sourcing experience,” said Clayton Tugonon, newly appointed CITEM executive director.
Importers, retailers, wholesalers, merchandising agents, traders, architects and interior designers in countries, such as USA, Canada, Japan, South Korea, China, Germany, UAE, Saudi Arabia and Australia, have already started signing up for the event.
The three-day fair creates more opportunities for Philippines companies to leverage on the booming global market for design services, and architectural and interior contract market in the real estate and tourism industry.
Coming back for its April edition are the top-earning Philippine companies from previous editions, such as the Luzon Rattan Industries, Luzon Rattan Industries, Phil Treasures, Inc., Jalikee Arts and Craft, Prado Filipino Artisans, Basket & Weaves Handicraft Manufacturing, Obra Cebuana Furniture Designs, Inc., CM Bamboo Craft Center, Cubo Philippines. Cyprea International, Inc., Shell Arts Co., Inc.
“As Asia’s premiere design and lifestyle event, Manila FAME is in a strategic position to zero in on the huge demand in the international contract markets that will secure new trade deals and much-needed job opportunities for Philippine manufacturers, exporters, business support organizations and designers,” said Tugonon.
According to calculations of international real estate adviser Savills, the global real estate business have grown into a US$217-trillion industry as of 2015. It further stated that real estate will have a bigger impact on global monetary conditions and investment activity and which, in turn, has the power to most impact national and international economies.
International economic consultancy firms Deloitte and PricewaterhouseCoopers (PwC) also reported in 2016 that the rapid growth in tourist travels, technological advances, and globalization serves as the primary driver for the real estate and hospitality industry, further stating that online travel agents, such as Airbnb and Travelzoo, are becoming increasingly popular for the way they help guests fit travel into their lives, and then customize their travel preferences, particularly on millennial business travelers.
In addition, nearly all of the world’s major travel regions are currently outpacing their prior year hotel bookings, indicating a very healthy outlook for the hotel industry, based on Tourico Holiday’s 2017 Global Hotel Trends report. Collectively, the total number of hotel room nights booked has increased significantly, growing 28.7 percent around the globe.
At the event, buyers and visitors can source through a wide range of Philippine indigenous materials for home, fashion, holiday, architectural and interior design. They will witness new design perspectives, use of new materials and novel ideas from seasoned and emerging Philippine designers.
Manila FAME will also bring into one venue the homegrown Philippine brands that made a mark in the global design world, as well artisans and craftsmen from regional groups and grassroots communities across the country.
Manila FAME is a bi-annual showcase of craftsmanship in Philippine products. It features finely selected furniture and home furnishings, holiday gifts and accessories, designed and crafted in the Philippines for the global market.
Manila FAME is Asia’s premiere design and lifestyle event and second longest-running trade show in the Asia-Pacific, organized by the Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM). It is the only trade event in the country that is approved by Union des Foires Internationales (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy in April 1925.