DTI-CITEM, CDAP partnership to push forward PH communication design sector

Industry veterans to lead communication design talks at CREATE Philippines
Create01Veteran Filipino designers and CDAP co-founders Brian Tenorio (left) from Brian Tenorio & Co. and Dan Matutina (right) from Hydra Design Group share a light moment during a discussion at the last CREATE Philippines 2017.

The Center for International Trade Expositions and Missions, the export promotion arm of the Department of Trade and Industry, has partnered with the Communication Design Association of the Philippines to enhance the country’s pool of creative talents through CREATE Philippines.

For its second edition, CREATE Philippines, the country’s first international creative industry trade event, will host a series of masterclasses designed to develop the artistic and entrepreneurial skills of professionals and students alike in the communication design industry.


DTI Undersecretary Nora K. Terrado.


The event seeks to contribute to the industry’s growth for the international market by enhancing the talent pool in the country. It will serve as a hub for creatives to engage amongst themselves to better their skills and learn more on how they can contribute to the development of this new industry.

“The masterclasses will be led by some of the most influential voices in the communication design industry whose experiences and insight are definitely valuable not only to the students and young professionals but even to the veterans of the industry,” she added.“We have an abundance of creative talents in the Philippines and through CREATE Philippines, we are working towards developing the industry to become a viable source of income and contributor to the country’s GDP,” said DTI Undersecretary for Trade and Investment Promotion Nora K. Terrado.

CREATE Philippines provides a unified voice to the industry through the collective participation of various agencies, industry players of public and private sectors, and other key stakeholders.

In its first edition in 2017, the three-day trade event welcomed professionals from across different creative fields, including music, advertising, dance, graphics, and visual arts.

CDAP President Jowee Alviar.

“I think it’s the time we organize ourselves and engage everyone to develop the sector in terms of design standards, training, and education up to engagement with the government to support the development of the industry,” said CDAP President Jowee Alviar.This year’s edition will focus on the communication design industry with support from the Communication Design Association of the Philippines (CDAP).

“We want CREATE Philippines to be an inspiration for future designers or creative entrepreneurs from all over the country to succeed and lead the industry. We want to give them the opportunity to grow through CREATE PH,” he added.

Communication Design is defined as using visuals to communicate content to target audiences via print and digital media, including print and publications, commercials and logos, to app design and front-end websites.

Formed last year at the maiden edition of CREATE Philippines,  CDAP seeks to elevate Communication Design for the Philippine Creative Economy, and for national progress through the development of local designers and communities, rediscovering Filipino design culture and heritage, and by bringing Philippine design to the world and the world of design to our shores.

Launched by President Jowee Alviar, CDAP members include Vice-President Dan Matutina, Designer, Co-founder, Plus63 Design Co.; Secretary Angel Guerrero, Founder & President, adobo magazine, the word on creativity; Treasurer Brian Tenorio, Founder and Chair/CEO, Brian Tenorio & Co.; Director AJ Dimarucot, Designer, Owner, Love & Madness Clothing Corp.; and Director Robert Alejandro, Artist, Designer, RAA Art & Design, Papemelroti.

For those interested in joining CREATE Philippines 2018, kindly visit http://www.createphilippines.com and register now.

You may also follow CREATE Philippines on Facebook, Twitter and Instagram to get more updates on its upcoming events and activities.


PH eyes bigger share of Taiwanese market at Food Taipei 2018

DTI-CITEM targets $25M export sales in major Taiwan int’l food trade show

Food Taipei 2018

Team Asia’s Supercoco is one of the brands participating in the FoodPhilippines Pavilion at FOOD TAIPEI 2018.

The Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), looks to drive up more export opportunities in the international food market as it returns to the 28th Taipei International Food Show (TIFS), popularly known as FOOD Taipei, on June 27-30, 2018, at the Taipei Nangang Exhibition Center, Taipei City, Taiwan.

“The Philippines will once again host a festive food exhibit in the upcoming FOOD Taipei as part of our intensified campaign to promote Philippine local food products in the global market,” said DTI Undersecretary for Trade and Investment Promotion Group (TIPG) and concurrently CITEM Officer-in-charge (OIC) Nora K. Terrado.

Last year, Philippine food companies generated US$23.4 million worth of export sales in the event. Sixteen firms forming the Philippine delegation in TIFS 2017 surpassed the target sales of US$22 million and exceeded the previous US$21.58 sales generated in 2016 by 8.4 percent.

For this year’s participation, DTI-CITEM is eyeing to generate US$25 million worth of export sales as it seeks to bring 17 companies under its wing.

Organized by the Taiwan External Trade Development Council (TAITRA), FOOD Taipei is considered as one of Asia’s leading food shows that links the entire food industry supply chain in Taiwan, other countries and economies—from agriculture and aquaculture, refrigeration, processed food, food machinery, packaging and packaging equipment.

Held for 28 years, it has established itself as a premier strategic platform for industry players to showcase their products in Taiwan and other overseas markets. The four-day event is held in conjunction with TAIPEI PACK, FOODTECH & PHARMATECH TAIPEI, TAIWAN HORECA and HALAL TAIWAN.

“Aside from the Taiwanese market, FOOD Taipei is also a great platform to target other global buyers as it gathers importers, wholesalers, distributors, hotel owners and representatives, restaurant and bakery owners and online retailers from China, Japan, Hong Kong, Malaysia, the US and Singapore, among others” said Terrado.

In 2017, it was participated by 1,717 exhibitors with a total of 4,011 booths, including participating representatives from 36 countries to cover every link of the supply chain in Taiwan.

“For this year’s participation, we look to further strengthen our market foothold in Taiwan which is known for its diverse culinary culture. It also has a high demand for agri-commodities and tropical food products that are abundant in the Philippines,” explained Terrado.

Among the Philippines’s best sellers in the event were ready-to-drink tropical fruit juices and preserves; canned tuna; coconut products, such as virgin coconut oil, coconut cream, sugar and medium chain triglycerides (MCT); muscovado sugar in powder form and rock form; banana chips; soft-serve ice cream mix, cones and waffles; and herbal tea, MX3 coffee and food supplements.

Based on the data of the Philippine Statistics Authority, Taiwan is the Philippines’ 8th largest trading partner, 10th largest export market, 8th biggest source of imports, as well as the 2nd biggest foreign direct investor as of 2017.

According to Euromonitor, retail sales in the packaged food market in Taiwan were estimated to reach over US$7.6 billion in 2016, representing a growth rate of 11.7% or over US$797 million since 2012. By the year 2021, retail sales in the packaged food market in Taiwan is expected to reach over US$8.7 billion.

According to the Ministry of Economic Affairs, Department of Statistics, retail sales in Taiwan in 2015 were $38.3 billion, a 3.8% increase over 2014. In 2015, convenience stores generated US$9.8 billion sales, followed by hypermarkets’ US$6.1 billion, supermarkets’ US$6 billion and other outlets including wet markets, mom-and-pop stores and e-commerce sales amounting to US$5.8 billion.

FoodPhilippines in Food Taipei is a branding initiative of CITEM, the export promotion arm of DTI together with the Manila Economic and Cultural Office (MECO).  It spearheads the efforts of the government in promoting the Philippines as a source of quality food products in the global market.

This participation is undertaken in cooperation with the Export Marketing Bureau of DTI and the Philippine Trade and Investment Center (PTIC) in Taiwan.

For more information on its services and events, please log on to http://www.citem.gov.ph.


Discover Asia’s exotic flavors at IFEX Philippines


Featuring world-class ingredients and food selections from the Philippines’ Asian neighbors, the International Food Expo Philippines (IFEX Philippines) cements itself as Asia’s premier ethnic and ingredients food show held from 25-27 May 2018 at the World Trade Center Metro Manila and the Philippine Trade and Training Center, Pasay City.

Exhibitors from Thailand, Indonesia, Korea, and China brought local food products that highlighted the rich and distinct taste of their countries. This includes specialty food, preserved fruits and seafood, and bakery and confectionery products, as well as natural, organic, and healthy food products.

This year saw the biggest delegations of Chinese Exhibitors in the trade event with 54 Chinese companies participating under the efforts of the People’s Republic of Long Hai and Jinjiang, and the Center for International Trade Expositions and Missions. IFEX Philippines also saw the rise of Chinese guests this year.

The Chinese Pavilion showcased the best of food products and services from Long Hai, China’s famous snack food city, and Jinjiang, the leading city in the food industry of China. Quality marine products, fruit snacks, and local delicacies are available for buyers to sample and buy under the pavilion.

“[This is] very timely now that our President Rodrigo Duterte and your President Xi Jinping have taken the bilateral relations of Philippines and China onto new greater heights with the recent mutual developments in trade, investments, and finance,” said Department of Trade and Industry’s Undersecretary for The Trade and Investments Promotion Group and Officer-in-Charge of CITEM Nora K. Terrado.

China was the Philippine’s top trading partner in 2017 with a total bilateral trade valued at $23/82 billion. Additionally, the same year marked the first time the Philippines has ever shipped sugar to China, amounting to $8 million in sales, and a 50 percent increase in fruit exports, in particular bananas and pineapples.

“These milestones have made Philippine companies in the food and other sectors bullish on the renewed prospects in the Philippine-China trade. That is why CITEM is also taking some of them to exhibit in the upcoming China-ASEAN Expo or CAEXPO on September and the first-ever China International Import Expo in November,” added Terrado.

President Duterte had visited China last month for the Boao Forum for Asia where he brought back $9.8 billion in investments, which will provide employment opportunities for more than 10,000 Filipinos.


Additionally, IFEX Philippines is creating mutual opportunities for Thailand and the Philippines through the Thailand Pavilion.

Of note, the fruit snacks and baking ingredients of Preserved Food Specialty are a standout. Their snacks range from mango, mangosteen, and longan with a few selections of preserved crab and corn.

“I am confident that the knowledge, technologies and trade opportunities from our foreign exhibitors that you will impart will open more avenues for mutual cooperation between the Philippines and our international partners,” said Terrado.


IFEX Philippines 2018: PH’s Biggest Food Trade Show Opens May 25-27 at WTCMM, PTTC

IFEX Philippines rounds up nearly 450 int’l, local firms in a grand showcase of Asian flavors

IFEX PH 2018 01

The International Food Exhibition (IFEX) Philippines, Asia’s ethnic food and ingredient show, welcomes food buyers and enthusiasts as it opens for its 12th edition on May 25 to May 27 at the World Trade Center Metro Manila (WTCMM) and the Philippine Trade Training Center (PTTC).

Organized by the Center for International Trade Expositions and Missions (CITEM), IFEX Philippines is the country’s biggest and most respected food trade show for Asian heritage food and ingredients. It is the premier export food event for emerging micro, small and medium enterprises (MSMEs), as well as esteemed large companies, in the country.

“Now an annual event, IFEX Philippines continues to be the largest and widely anticipated food trade event in the country,” said Nora K. Terrado, DTI Undersecretary for Trade and Investments Promotion Group and CITEM Officer-in-Charge (OIC).

This year, IFEX Philippines will showcase food products from 11 different sectors, including Fresh and Processed Seafood, Alcoholic and Non-Alcoholic Beverages; Coffee, Herbal Teas and Cocoa Products; Confectionary and Bakery Products; Fresh and Processed Fruits and Vegetables, Grains, Cereals and Commodities; Herbs and Spices, Sauces and Condiments; Meat and Poultry; Natural, Healthy, Organic Products; Specialty, Ethnic and Gourmet Products; and services from the Allied Industries.

“For its 12th edition, IFEX Philippines will feature ‘the Best of the Seas’ highlighting the Philippines’ finest seafood products and cuisines to satisfy the growing global demand for marine exports, along with other exquisite food products across the globe,” added Terrado.

The three-day trade event will also host live cooking demonstrations and seminars of food experts, artisans, chefs, culinary historians, and gourmet enthusiasts from across the globe, each bringing along distinctive product offerings, knowledge, and skills at the much-awaited gustatory fete.

Last year, the three-day event was attended by nearly 11,000 international and local visitors, including 2,057 high-profile trade buyers from top global retail giants and supermarkets. These buyers came from different regions across the globe, such as Europe, China and SARs, Middle East, East Asia, America and Southeast Asia.

“For this coming May 25-27, buyers and visitors will saunter through a deeper experience and understanding of Philippine food through its multi-faceted origins in history, geography, and culture. It’s going to be one unique and exciting food journey for all our visitors,” said Terrado.
Galleries of Flavors

IFEX Philippines will house four major exhibition halls, namely the Food Philippines Hall, International Hall, Food Artisans Hall, and The Marketplace—making up a spectrum of flavors from the Philippines and all over the world.

The Food Philippines Hall features the top and emerging Philippine exporters and business support organizations (BSOs) in the food industry. Here, buyers will be able to sift through the mainstream, as well as the latest product offerings from the Philippines’ leading and promising brands.

Meanwhile, the International Hall presents the top food products and ingredients from top companies and manufacturers across the world. It will feature renowned firms from around the world, including China, Thailand, Korea, Indonesia, Japan, Taiwan, Singapore, Malaysia, Vietnam, Russia and Spain.

“FEX Philippines will again take global trade buyers and visitors in a gastronomic overdrive that will not only satisfy their cravings for various Asian flavors, but also their thirst for a dynamic experience of the Philippine food culture, which had evolved from centuries of cross-cultural fusions and regional influences,” said Terrado.

Buyers and visitors can also relish the various local flavors and visual treats from different provinces in the Food Artisans Hall presented by the Department of Agriculture through the Agribusiness Marketing and Assistance Service (DA-AMAS) and the Bureau of Fisheries and Aquatic Resources (BFAR).

Buyers and visitors can also drop by the Marketplace to avail in retail the premium food products ranging from fruits and vegetables to meat and poultry, seafood products, processed foods, homemade regional delicacies, as well as personal care and wellness products and allied services.

Gastronomic Adventure Across the Philippines

IFEX Philippines will also stage the Mindanao Pavilion to highlight the native flavors and in-demand products from the southernmost island region of the Philippines, in collaboration with the Mindanao Development Authority (MinDA), Department of Trade and Industry (DTI) and Department of Agriculture (DA) regional offices, and local government offices in Mindanao.

In the Visayas Pavilion, the trade event will also feature the top food products and commodities from the provinces of Cebu and Negros Occidental as part of efforts to promote internationally the heirloom flavors and culinary tradition of the Cebuanos and Negrenses in the Visayan region.

Presented by East‐West Seed, the special exhibit of The Garden: Origin of Flavors will also put an accent in the trade event as it presents the farm‐to‐table story behind the healthy and nutritious vegetables and other crops that we eat every day to give us a full understanding and appreciation on how a good seed can change the lives of millions.

Meanwhile, the Food and Agriculture Organization of the United Nations (UN-FAO) will also showcase in an exhibit called Agrobiodiversity Project the agri-commodities developed under the community-based enterprise initiatives in Hingyon and Hungduan in Ifugao Province and Lake Sebu in South Cotabato Province as part of the dynamic conservation and sustainable use of agro-biodiversity in traditional agro-ecosystems of the Philippines.

Inspiring Food Innovations and Seminars

Another exciting special setting is the Seafood Innovation Hub, where the Department of Science and Technology (DOST) showcases the innovative processing methods and packaging presentation of the country’s distinct seafood products developed under the Food Innovation Centers (FICs) nationwide.

The FICs were established across the country as a support to local micro, small and medium enterprises (MSMEs) to help move them up the value chain and boost their productivity towards global competitiveness.

For those in want of more inspiration and adventure, the three-day export event will also conduct cooking demonstrations of celebrated international and local chefs under IFEX Kitchen: Summit of Flavors. It will also conduct free food and beverage tasting activities.

Buyers and visitors can also take part in a series of exciting and engaging discussions on the latest trends and innovations in the food industry with renowned experts, researchers and lecturers, in coordination with the Department of Trade and Industry-Export Marketing Bureau (DTI-EMB), Department of Agriculture (DA), Management Association of the Philippines – AgriBusiness and Countryside Development Foundation, Inc. (MAP-ABCDF), East‐West Seed, Organic Producer Trade Association, Hong Kong Productivity Council and other institutional partners.

he 12th edition of IFEX Philippines is organized by the DTI‐CITEM in partnership with the Department of Agriculture (DA), through the Bureau of Fisheries and Aquatic Resources (BFAR) and the Agribusiness and Marketing Assistance Service (AMAS).


Negros Occidental returns to PH biggest international food trade event

Negros Occ LGU to showcase Negrense food and culinary culture at IFEX Philippines 2018


The province of Negros Occidental is set to drumbeat their local distinct food products and agri-commodities as they return in the 12th edition of IFEX Philippines 2018 on May 25 to 27 at the World Trade Center Metro Manila (WTCMM) and the Philippine Trade Training Center (PTTC).

Led by the provincial government of Negros Occidental, 25 Negros-based companies and agricultural groups will look for new market opportunities in the country’s biggest international food trade event as they stage a holistic presentation of their famous and high-demand food products.

The Negros Occidental Pavilion will offer locally sourced premium products and agri-commodities which include their famous muscovado sugar and other sugarcane derivatives, chorizo, gourmet tuyo, dried seafood varieties, healthy and organic brews, processed peanuts, mushrooms and other native treats.

 “We keep on coming back since we have received a positive reception from the visiting international and local buyers since we began participating in 2013 when Negros Occidental became a partner province in IFEX Philippines,” said Negros Occidental Governor Alfredo Marañon, Jr.

Negros Occidental Governor Alfredo Marañon, Jr.

“IFEX Philippines proves to be a great platform in exposing our producers to market dynamics that helps them further strengthen their market-readiness,” he said. “Last year, one of our producers, Muy Bien Ventures, became a 2017 Katha awardee in the Beverage Category for their innovative Iida Farms’ turmeric powder with calamansi.”

For this edition, the Negros Occidental Pavilion will have a twin-exhibit at IFEX Philippines with four local companies joining the fray of top exporters in the Visayas Pavilion at the WTCMM. These exhibitors are HLS Aqua Products, New Wave Exporters Inc., Fishta Seafood, Inc.(formerly, Orient Cold Storage), and Gems Foods International, Inc.

Meanwhile, Negros Occidental will also stage another exhibit in the Marketplace at the PTTC, showcasing a wide array of products and delicacies from 21 companies, namely Muy Bien, MFK Agri Products and Technology, Norgie’s Food products, Anyol’s Food Products, Bobette’s Delicacies, Oyen’s Food Products, Melva’s Food Products, Shiena’s Homemade Products, Virgie’s Homemade Products Corp., Ereneta Manaloto Chorizo,  JA & R, T-Flavors, Kusina Jamora, Sir Jess Suarez Enterprise, Ely’s Food Product, Jarvis Gourmet Foods, Fresh Star Organics, Ofelia’s Food, and Ading’s Gourmet Tuyo.

Also joining in the retail area are the Organic Producers in the Island of Negros (OPTION) Multi-purpose Cooperative, Sagay Toboso and Calatrava Agrarian Reform Cooperative (SATOCA), and the municipal office of Himamaylan.

Negrense Chef Don Angelo Colmenares.

Aside from the Negros Pavilion, the Negros Occidental LGU will also host a culinary demonstration of their iconic heirloom cuisines prepared by top local chefs Nico de Asis Millanes and Don Angelo Colmenares at the first day of the “IFEX Kitchen: Summit of Flavors.”

With the theme ‘Slow Food and the Negros Heritage,’ Millanes will make his own rendition of the classic Negrense dish called tambo or bamboo shoots in coconut milk. Meanwhile, Colmenares will cook up ‘tomlaw’—his food fusion of the homegrown kilawin using tanigue as meat base mixed with the popular Thai dish tom yum.

Negros Occidental is known as the Sugar Capital of the Philippines allocating more than 50 percent of its agricultural land to sugarcane plantation and producing around 60 percent of the country’s total sugar and molasses output as of 2017.

Going Beyond Sugar

Besides being the country’s top sugar producer, Negros Occidental is also a home to some of the in-demand agri-commodities, including bananas, pineapple, coco water, prawn, dried fish, organic rice and coffee.

“Currently, we are breaking away from monocrop culture and strengthening our agri-diversification efforts as we further drive and promote our local coffee and cacao, coconut, aquaculture,” said Marañon. “We are also scaling up small businesses so they can penetrate even bigger markets like what we wanted to do at IFEX Philippines.”

According to Marañon, joining IFEX Philippines is part of their broader efforts under their Provincial Economic Development and Investment Center (PEDIC) and the Technolocy Livelihood Development Center (TLDC).

“We are working to enhance the market access of micro, small, and medium enterprises (MSMEs) by facilitating and subsidizing their participation in trade fairs and trade missions, packaging and labelling referrals, market outlets, providing technical assistance and advisory services for the acquisition of permits and licenses,” explained Marañon.

Among some of their local MSME services and initiatives is also to provide more access to finance and resources, information and facilitate linkages to financing institutions and conduct product development and enhancement seminars, among others.

The 12th edition of IFEX Philippines is organized by the DTI‐CITEM in partnership with the Department of Agriculture (DA), through the Bureau of Fisheries and Aquatic Resources (BFAR) and the Agribusiness and Marketing Assistance Service (AMAS).


PH brand Snowtime excites global market with ‘Chilli Pops’ and other colorful chillers

Miesto International Food Corp’s ice pop, drinks and jellies delight at the world’s biggest food event in Dubai


Chilli Pops of Miesto.

A chili-flavored ice pop made in the Philippines has grabbed the attention of global buyers and food enthusiast in the recently held Gulfood 2018, the world’s biggest food trade event, in Dubai, United Arab Emirates (UAE) last month.

In a story published by Dubai‐based Albawaba, the Miesto International Food Corporation’s Chilli Pops has been named one of the ‘Top 10 Best Foods and Drinks on Display at Gulfood 2018.’

“Ice pops, jellies and chilled drinks manufacturer Miesto from the Philippines is showcasing its Chilli Pops, specially produced for the Gulf in response to regional consumers’ fondness for a little zing in their food. Spicy mango and spicy cola are cool flavors worth trying,” stated in Albawaba’s story.

Under their Snowtime brand, Chilli Pops is just one of Miesto’s wide assortments of ice pops, jellies and drinks—each developed and designed to cater to the demand and taste of their clients from the different international markets.

“With a goal of delighting taste buds all over the world, we are constantly adapting to the changes in consumer preference and new flavors coming up in the international market,” said Ernesto Dacay Jr., the Chief Executive Officer of Miesto. “Like in Gulfood, we put a hint of spiciness in our formulation and package it in an ice pop that is meant to chill and refresh.”

Miesto Food International Corporation is a family-owned business that started way back in 1987 under the Dacay Group of Companies with the goal to satisfy customers around the world with top-quality products and efficient service at an affordable rate.

“Our company was established largely for exports. It started way back when we discovered a demand for ice pops in the US market. We developed the idea here in the Philippines and it clicked overseas. After two years, we also started to make jellies and drinks,” he said.

Miesto’s Jelly Pudding.

With 30 years in the export market, Miesto has become a top Philippine exporter of ice pops, jellies and drinks with two production plants located in Mandaue City and in Liloan town in the province of Cebu. They are committed to continuously expanding its product profile under their popular brand ‘Snowtime’ and their private‐labeled brands..


Aside from the recent Gulfood 2018, the Miesto has repeatedly represented the best of Philippines in overseas trade exhibits abroad in Japan (FOODEX Japan), Paris (SIAL Paris) and Germany (ANUGA), led by the Department of Trade and Industry‐Center for International Trade Expositions and Missions (DTI‐CITEM).

“We are also a frequent participant in the International Food Exhibition (IFEX) Philippines where we are able to meet new international and domestic business partners who are excited to try our ice pops, drinks and jellies,” Dacay shared.

With their aggressive export campaign, the company has widened its market reach to different countries across the world as they meet new clients and distributorships. These include United States, Canada, United Kingdom, Germany, France, the Netherlands, Australia, New Zealand, Singapore, South Korea, and several countries in the Middle East.

“Spain is our newest market and we are happy since we have been trying to penetrate it for quite some time. Right now, we are looking to further expand our market in African countries where there is sure demand for cold treats,” Dacay shared.

Aside from their effective promotions, Dacay sees their market flexibility and creative flavor profile as their hallmark of success.

“We are quick to adapt to what the market wants. For starters, Filipinos are interested in sweet tropical flavors so we offer mango, banana, pineapple, and the like to our kababayans abroad,” explained Dacay. “However, to penetrate the mainstream export market, we try also come up with flavors that are natural and familiar to other nationalities, such as bubblegum, lemon, blueberry, raspberry, and strawberry.”

“This corporate mindset allows our company to broaden our flavor formulations based on what the export market wants. We even have a jelly that is infused with chia seeds, which is currently a very popular superfood worldwide,” Dacay said.

Miesto’s Chiga Changga.

Aside from chia seeds, the company uses prebiotics, natural dietary fiber, vitamin C, and a variety of real fruit and vegetable concentrate in coming up with healthy selections. “Our chillers and refreshments also look appetizing as they are available in various fanciful colors, each depending on flavors, and are packed in animal or fruit‐shaped tubes,” added Dacay.

Their products are certified under the Philippine Food and Drugs Administration (FDA) and have Halal certificates to some of their products. Miesto is also in the process of getting certification under the British Retail Consortium (BRC) and some of the certificates from the International Organization for Standardization (ISO).

If you are interested to taste Miesto’s colorful and fun‐filled refreshments, visit their booth in the 12th edition of IFEX Philippines 2018, held on May 25 to 27 at the World Trade Center Metro Manila (WTCMM) and the Philippine Trade Training Center (PTTC).

The 12th edition of IFEX Philippines is organized by the DTI‐CITEM, in partnership with the Department of Agriculture (DA).

Interested buyers or exhibitors can contact Ms. Zharita Bagayas, IFEX Philippines Lead Coordinator, at 831-2201 loc. 228 or at zbagayas@citem.com.ph,  and to Ms. Alex Lucas at 831-2137 or e-mail her at alucas@citem.com.ph.

14 PH companies net P119M in export sales at premier German trade show

Local sustainable products a hit among European trade buyersAmbiente

The Philippine exhibitors enjoyed an enthusiastic reception among hundreds of global buyers at the recently concluded Ambiente trade fair in Frankfurt, Germany, bagging a total of P119M in export sales across the five-day international trade event.

The 14 Philippine companies represented under the LifestylePhilippines brand brought an assortment of home décor and furnishings made from a variety of renewable materials, including stonecast, naturescast®, Nucast®, Marmorcast®, and hand-carved wood, woven natural fiber, abaca, volcanic rocks, clay, coconut, handmade paper, and shell.

Heightened interest from the European hospitality industry and inquiries from top international brands capped off the success of participation.

“Ambiente 2018 is proof that the Philippines is more than capable of taking on the European market as we can easily meet the rising demand for premium sustainable products,” said Department of Trade and Industry Undersecretary Nora K. Terrado.

“The success of our participation will streamline a stronger presence of the country in Europe and encourage more buyers to seek out Philippine products,” Terrado added.


Highlighting the balance between sustainability and design, the Philippine booth showcased the innovativeness of local artisans in manipulating renewable resources into premium lifestyle products.

This contributed to the overall success of the participation as market demand for viable designs saw a continuous rise among conscious buyers due to its social, economic, and ecological principles and as a general reaction to the global environment crisis.

Artisana Island Crafts received praise for their exquisite tabletop decor while Larone’s trays, table organizers, boxes, Pumice Unlimited Ventures’ volcanic rock platers, and Red Slab Pottery’s line of terracotta candleholders and other products attracted interest among European buyers from the hospitality industry.

Sustainable wooden servers and trays by MARSSE Tropical Timber Plantations Inc. were sought after by buyers from the food industry. Silay Export’s rattan lamps gained the most attention from their buyers along with their selection of colorful tabletop accessories.


In the 90’s, “tingting” or palm leave midrib broomsticks accents were among the Philippines’ best-selling products and with prodding from Ambiente and Manila FAME design director Tony Gonzales, Celestial Arts showcased a collection of tingting pieces that garnered the same level of attention among the buyers.

Woodcraft company Chanalli’s bestseller is its chunky candelabra designed by former Manila FAME product specialist Chilean Nelson Sepulveda.

For TADECO Home, it was their finely made crafted abaca coral hanging lamps, which were also purchased by the Philippine Department of Tourism Office in Frankfurt to be used as decorations for their upcoming promotional events.

Chargé d’affaires Consul General Lilibeth Pono from the Philippine Embassy in Berlin and Tourism Attache Margarita Valdes showed support and visited the LifestylePhilippines booth in Ambiente.

The participation gave European buyers a glimpse of what the Philippines has to offer as a premier sourcing destination for premium artisanal products. It also provided trade buyers with a showcase of the product selections to be expected at the upcoming Manila FAME show on April 19-21 at the World Trade Center Metro Manila, Philippines.

Several of the Ambiente exhibitors, including Celestial Arts, MARSSE, Nature’s Legacy, and Silay Exports, will exhibit their crafts at Manila FAME, the Philippines’ lifestyle and design event.

The Center for International Trade Expositions and Missions, the exports promotions arms of the Department of Trade and Industry, is the proud organizer of Manila FAME and the LifestylePhilippines Ambiente participation.

The Center for International Trade expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) is the proud organizer of the Manila FAME – the second longest-running trade show in the Asia-Pacific, and the only trade event in the Philippines approved by Union des Foires Internationales, a Paris-based association of trade fair organizers founded 90 years ago in Italy.

Manila FAME is a bi-annual business sourcing platform of export ready and finely crafted furniture and home furnishings, holiday gifts and décor, and fashion accessories. It showcases the best of Philippine design and craftsmanship. For more information, please visit http://www.manilafame.com/