DTI-CITEM steps up ‘Premium 7’ export drive in Anuga 2017
Coconut, banana, pineapple and mango are among the country’s ‘Premium 7’ export food commodities that wil be featured in Anuga 2017 on October 7-11 at the Koelnmesse in Cologne, Germany.
The Philippines’ finest tropical fruits and marine products will take center stage in the much-awaited Anuga, the world’s largest food fair, to be held on October 7-11 at the Koelnmesse in Cologne, Germany.
Led by the Center for International Trade Expositions and Missions, the FoodPHILIPINES pavilion in Anuga will spotlight the country’s ‘Premium 7’ food export commodities, which includes coconut, pineapple, mango, banana, coffee, cacao and tuna—all in different varieties, cultivars, and packaging presentation.
“Buyers are welcomed to visit the FoodPHILIPPINES pavilion in Anuga and sample the Philippines’ finest export food and ingredients,” said CITEM Executive Director Clayton Tugonon. “Chosen for their market versatility, global demand and export performance, the ‘Premium 7’ food group strategically fulfills the ever-growing demand for distinct tropical products in the European market.”
Located in the Koelnmesse Hall 1 (D-042g to E-049g), the FoodPHILIPPINES pavilion will also offer free tasting of tropical fruit beverages, cakes and confectioneries, noodles, salmon, polvoron (powdered milk candy), sardines, bagoong (shrimp paste), and other condiments.
Based on a Eurostat data, countries in the European Union (EU) has imported €19.1 billion worth of fruit and vegetables in 2015. Fruit imports dominated the vegetables, accounting for 88.4 % of the total volume. Among the highly sought-after fruits were banana, mango, and pineapple.
High fruit import demand in EU is largely due to the widespread whole foods diet and growing health consciousness in the region. A 2014 data from the European Health Interview Survey (EHIS) shows that 51.4 percent or more than half the population in EU eats one to four portions of fruit and vegetables daily, while 14.1 % consumes more than five portions per day.
In the United Kingdom, one-third (33.1%) of the population consumed more than five daily portions, in Denmark it was 25.9%, and in the Netherlands 25%.
Fresh tuna is also a high-valued product in the European market. Netherlands-based Centre for the Promotion of Imports (CBI) said EU countries recorded a five percent annual increase in fresh tuna imports from 2011 to 2015.
In 2015, European countries imported a total of € 142 million of fresh tuna. Yellowfin tuna was imported the most (€ 59 million), followed by Albacore (€ 34 million).
19 PH firms exhibit in largest food fair
Among the 19 local companies that are part of the Philippines’ delegation, four firms that will debut in Anuga are Green Enviro Management Systems with their Philippine-patented mango flour products, gluten-free pasta, and pastries; Goldilocks Bakeshop Inc. with the homegrown polvoron (powdered milk candy), Republic Biscuit Corporation with their branded biscuits, candies, snacks, cakes, wafers, chocolates, nuts, ice cream, and Seabest Food and Beverage Corporation with their dried fruits, juices, and purees.
Meanwhile, making a comeback in the five-day event are Alliance Select Foods International Inc., Amley Food Corporation, B-G Fruits & Nuts Mfg. Corp., Brandexports Philippines Inc., Century Pacific Food, Inc., KLT Fruits, Inc., Mega Global Corporation, Phil. Grocers Food Exports Inc., Pixcel Transglobal Foods, Inc., Prime Fruits International Inc., Profood International Corporation, Q-Phil Products International, Sagrex Foods Inc., Seatrade Canning Corporation, and See’s International Food Mfg. Corp.
Held every two years, Anuga presents a combination of 10 specialized trade shows under one roof, showcasing the diverse product selection in the global food industry. This year, around 160,000 visitors are expected to join the five-day event to check out the latest and most innovative products from around 7,200 exhibitors across the globe.
CITEM primes PH exporters for EU market
“With Anuga as a promising platform, penetrating the European market is equally challenging as it is rewarding for our local companies with all the strict requirements and standard compliance that needs to be met,” Tugonon stressed. “That is why we are moving to upgrade the knowledge-based of our local companies on the current market trends and innovative product packaging that is geared for the European market.”
Last month, CITEM initiated a seminar on “EU Labeling Requirements based on Regulation No 1169/2011 of the European Parliament and of the Council,” in coordination with the Philippine Trade Training Center (PTTC).
The seminar was attended by the 18 participants from 8 companies (See’s International Food Manufacturing Corp., KLT Fruits Inc., Kitchen Witchery Food Ventures Inc., Mega Fishing Corporation, Goldilocks, B-G Fruits and Nuts Manufacturing Corp., Magic Melt Foods Inc., and Brand Exports Philippines Inc.) who will participate in ANUGA FOOD FAIR 2017 with the theme “Taste the Future.”
During the seminar, Engr. Menandro Ortego of PTTC discussed the detailed labeling requirements for the EU market and DTI-Bureau of International Trade Relations (BITR) Director Ann Claire Cabochan emphasized the benefits under the EU’s Generalised Scheme of Preferences (GSP+), and oriented the exhibitors on the website of the EU Export Help Desk for the tariff code of their respective products.