IFEX Philippines 2018 makes waves with exciting seafood edition

World-class seafood and marine products headline at PH’s biggest food show

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Global buyers are up for an exciting showcase of the Philippines’ premier seafood and other food segments in the International Food Exhibition (IFEX) Philippines, the country’s biggest export-oriented food show, on May 25-27 at the World Trade Center Metro Manila, Pasay City.

Organized by the Department of Trade and Industry‐Center for Trade Expositions and Mission (DTI‐CITEM), IFEX Philippines 2018 will stage its first special edition featuring “The Best of the Seas,” focusing on the fast-growing seafood market in the Philippine regions and other Asian countries.

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“Now an annual event, IFEX Philippines continues to be the largest and widely anticipated food trade event in the country,” said Nora K. Terrado, DTI Undersecretary for Trade and Investments Promotion Group and CITEM Officer-in-Charge (OIC).

“For its 12th edition, we will highlight the Philippines’ finest seafood to satisfy the growing global demand for marine product and coastal cuisines, along with other exquisite food products across the globe,” added Terrado.

As one of the official business events during the country’s hosting of ASEAN in 2017, last year’s IFEX Philippines opened more trade opportunities and innovations around the world with the showcase of Philippines’ best and overseas participation of the European Union (EU), China, South Korea, Brunei, Cambodia, Indonesia, Malaysia, Myanmar, Singapore, Thailand and other countries.

The three-day event was attended by nearly 11,000 international and local visitors, including 2,057 high-profile trade buyers from top global retail giants and supermarkets. These buyers came from different regions across the globe, such as Europe, China and SARs, Middle East, East Asia, America and Southeast Asia.

For its 12th edition, the IFEX Philippines will excite buyers with the country’s top and emerging food export companies to promote Philippine food products and strengthen links with buyers, importers, and retailers in the global market. Meanwhile, the event will also put up an International Hall to host the top seafood and non‐marine products of leading companies and manufacturers from other participating countries.

Making a flavorful splash in its seafood edition, IFEX Philippines will also stage the Regional Seafood Pavilion, a regional showcase of world‐class seafood products and ingredients locally sourced from the coasts and diverse marine environments across the Philippine archipelago.

“We are tapping the country’s most marine-abundant coastal regions from Luzon, Visayas and Mindanao. This is where we will bring key suppliers to make it easier for buyers to source in one pavilion the best fish and marine products, such as tuna, milkfish, prawns, tilapia, and other seafood from the Philippines,” said Terrado.

The Coastal Culinary Cuisine will then complete the culinary journey in a dynamic presentation of the Philippines’ most iconic and distinct regional seafood cuisines from top international and local experts to give an exquisite experience of the country’s heirloom flavors and traditions.

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The Marketplace is also open for a one‐stop retail experience of premium food products ranging from seafood products, fruits and vegetables, meat and poultry, processed foods, homemade regional delicacies, and many more.

For those in want of much more inspiration and adventure, visiting buyers and exhibiting companies can also attend export and investment seminars to get new ideas and updates on the latest regulations, trends, and innovations in the food industry from renowned experts, researchers, lecturers and members of the academe.

The 12th edition of IFEX Philippines is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), with support from the Department of Agriculture (DA) and the Bureau of Fisheries and Aquatic Resources (BFAR).

Interested companies/exhibitor may contact Ms. Alex Lucas at 831-2137, or send an inquiry at alucas@citem.com.ph.

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PH eyes to expand food export market in Japan

DTI-CITEM targets $10M export sales in FOODEX Japan

banana.pngJapan remains the top destination for Philippine bananas, reaching up to US$231.3 million export sales in 2016.

The Center for International Trade Expositions and Missions, the export promotions arm of the Department of Trade and Industry (DTI-CITEM), seeks to augment the Philippines’ trade relations with Japan as it showcases the country’s finest tropical flavors in the largest food fair in the Asia-Pacific region.

Under Food Philippines brand, DTI-CITEM will bring the country’s top exporters of tropical fruits, beverages and other processed food in the 43rd International Food and Beverage Exhibition, popularly known as FOODEX Japan, on 6-9 March at the Makuhari Messe in Chiba, Japan.

“Japanese people are no stranger to us. We know that they have a penchant for our tropical fruits and that is what we are looking to showcase as we return to FOODEX,” said Nora K. Terrado, DTI Undersecretary for Trade and Investments Promotion and CITEM Officer-in-Charge (OIC).

“We will also feature other tropical food and ingredients to widen the line of Philippine products shipped to Japan and promote the country as a premier sourcing destination,” added Terrado.

FOODEX is known as a major gateway to the Japanese market. Last year, the four-day event welcomed over 3,000 local and international exhibitors, as well as more than 82,000 buyers from the food manufacturing, service, distribution, and trading sectors across the global food industry.

Aside from Japan, FOODEX is also vastly participated in by buyers from major regions, such as Europe, America, Africa and Australia.

In 2017, 17 local firms under the Food Philippines pavilion bagged $7.4M worth of export sales. For this upcoming participation, CITEM seeks to generate at least US$ 10 million export sales from buyers around the world.

Japan is the Philippines’ largest export destination for fresh foods and the second largest market for processed food, next to the United States. According to preliminary reports from Philippine Statistics Authority (PSA), Japan is among the top export destinations of the country with 16.42% total share to total merchandise exports of the country for the period January to November 2017.

The Philippines is the world’s second-largest producer of coconut and banana, according to the 2015 data of the Philippine Coconut Authority and the Department of Agriculture.

Meanwhile, the country is also a top global producer of pineapple (3rd), canned tuna (4th), and mango (10th), based on a 2013 data of the United Nations Food and Agriculture Organization.

With the existing Japan-Philippines Economic Partnership Agreement (JPEPA), Japan provides an attractive and vast market for Philippine food suppliers to serve the retail, food service, and manufacturing industries.

A data from the Japan External Trade Organization (JETRO) also showed Japan’s foreign direct investments in the country reached $724.71 million, while Philippine investment outflows to Japan stood at $14.165 million in the first nine months.

Food Philippines’ participation in the FOODEX Japan 2018 is organized by CITEM, in partnership with the Philippine Trade and Investment Center (PTIC) in Tokyo and Philippine Trade Training Center (PTTC), as one of the DTI’s major efforts to intensify the promotion of Philippine specialty food products in overseas trade shows.

CITEM is committed to developing, nurturing, and promoting globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities.

For more information on its services and events, please log on to www.citem.gov.ph/foodex/

23 PH firm joins the world’s biggest food trade event held in Dubai

PH delegation seeks to expand the country’s global halal market in Gulfood 2018

tropical-food-selections-brandexports-phTropical food selections from Brandexports Philippines, Inc.

Twenty-three local companies are set to exhibit under FoodPhilippines in the 23rd edition of Gulfood or the Gulf Food Hotel and Equipment Exhibition and Salon Culinaire at Sheikh Rashid Hall in the Dubai World Trade Center, United Arab Emirates (UAE) from February 18 to 21.

Known as the world’s biggest food and hospitality trade event, Gulfood is a one-stop platform for the latest tastes, trends and innovation in the international food industry. In 2017, the four-day event was participated by around 5,000 companies and was attended by 97,000 trade buyers all over the world.

Led by the Department of Trade and Industry-Center for International Trade Expositions and Missions (DTI-CITEM), the Philippine delegation is keen to showcase the country’s top halal-certified, healthy and organic products, including fruits and vegetables, seafood and marine products, ethnic and gourmet selections, and other functional food and beverage products.

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Fruity ice pops and jellies from Miesto International Foods Corporation.

“We have carefully primed a roster of 23 top exporting companies in a grand showcase of the Philippines’ best product selections in the world’s biggest trade platform for food and ingredients,” said DTI-CITEM Deputy Executive Director Ma. Lourdes Mediran.

Joining the delegation are Asia Brewery Incorporated, Brandexports Philippines, Inc., Celebes Coconut Corp., Century Pacific Food, Inc., Gem Foods International Inc., Krystle Exports Phil. Inc, Magic Melt Foods, Inc., Mama Sita’s (Sandpiper Spices and Condiments Corporation), Marikina Food Corporation, Market Reach International Resources, Mega Global Corporation, and Miesto International Foods Corporation.

 

Also exhibiting in the FoodPhilippines pavilion are Millennium Specialty Coco Products, Inc., Philippine Grocers Food Exports, Inc, Pixcel Transglobal Foods Incorporated, Profood International Corporation, Q-Phil Products International, Roxas Sigma Agriventures, Inc., Sagrex Foods Inc., San Miguel Purefoods, Inc., Seatrade Canning Corporation, SL Agritech Corporation, and Super Q.

“Backed with these firms, we are confident this country participation will hit our sales target and significantly boost the government’s high-impact export strategy to generate more buyer interest for halal Philippine products in the GCC region,” said Mediran.

GCC or the Gulf Cooperation Council refers to the political, social and economic alliance of six countries, namely Saudi Arabia, United Arab Emirates (UAE), Qatar, Kuwait, Oman and Bahrain. The Muslim-domination region sits at the heart of the global halal-food market.

Saudi Arabia remains the largest food consuming GCC nation due to its large population base. The fastest growth rate for food consumption, however, is seen in Qatar and UAE with an annual growth of about 5.5 and 4.8 percent, respectively. In addition, UAE alone has a market outreach to about 1.5 billion people living in the Middle East, CIS, Central Asia, Africa and other Asian regions—making it the world’s third top re-export center.

In its upcoming participation, DTI-CITEM is looking to rake in at least US$110-million export deals as the Philippines seeks to increase its 5 percent share of the international halal market, complementing the overall government’s effort to empower its halal‐certified local entrepreneurs and set up 10 halal-accreditation centers in 2018.

DTI seeks to increase the country’s exports of halal products to $1.4 billion by next year from its current average of about $800 million annually. In the World Halal Assembly held last January, DTI forecasted that the global halal market may reach a total of $10 trillion by 2030 from its current valuation of $3.2 million.

FoodPhilippines’ participation in the Gulfood 2018 is organized by CITEM, in partnership with the Philippine Trade and Investment Center (PTIC) in Dubai, as one of the DTI’s major efforts to intensify the promotion of Philippine specialty food products in overseas trade shows.

CITEM is committed to developing, nurturing, and promoting globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities.

For more information on its services and events, please log on to www.citem.com.ph/gulfood/

‘Volcanic, the new organic’ Mount Mayon Pili Nut enters North American market

DTICITEM headlines PH native ‘supernut’ in 2018 Winter Fancy Food Show

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Walnuts, almonds, and pecans may soon find another major rival in the North American market as the Philippines brings in its native pili nuts cultivated from the fertile soil of Mayon volcano to the Winter Fancy Food Show (WFFS) in San Francisco, USA to be held on January 21-23, 2018.

WFFS is the US West Coast’s largest specialty food and beverage event with an estimate of 20,000 annual visitors and 1,500 exhibitors from across the U.S. and 28 other countries.

“Volcanic is the new organic and we see North America as a perfect market for our value-added and high-quality specialty nut products since its consumer base has a deep appreciation for premium and gourmet snacks,” said Dr. Steve Costello, General Manager of Subic Superfood Inc.’s Mount Mayon Pili Nut.

Subic Superfood Inc. will be showcasing their product in their first participation at the WFFS under the FoodPhilippines pavilion of the Center for International Trade Expositions and Missions (CITEM).

Mount Mayon Pili Nuts are harvested directly from the fruit of the flowering evergreen canarium ovatum, or Pili Nut tree, found in the rainforest of the active, perfect cone‐shaped Mayon volcano in Albay, Philippines. The tree is known locally as ‘the chosen one’; tradition has it that pili trees can provide food, shelter, and medicine.

“Mount Mayon Volcanic Pili Nuts are not just any nuts. They are the most luxurious nuts on the planet, and the ideal snack category game-changer,” added Costello.

Mount Mayon Volcanic Pili Nuts were the only gourmet product that was featured by France’s Michelin chefs at the recent annual ‘Meilleurs Ouvriers de France (MOF) Cote d’Azur 2017’ Gala Dinner for 200 VIP guests at Nice’s Negresco Palace. The MOF awards were created in France in 1924 to honor traditional craftsmen and recognize work which approaches perfection.

“The products target self-consumption and the gifting market. The brand has already secured retail distribution in five-star venues in Asia and is developing a strong global fan club,” said Costello “For example, the Paleo-Keto lifestyle trend grows at a rapid rate, more health advocates are searching for products with exactly the nutrition profile provided in Volcanic Pili Nuts.”

Philippine pili nuts: the new hot superfood

Superfood Inc.’s Mount Mayon Pili Nut contains superfood benefits from the fertile soil which surrounds the 2,462-meter Mount Mayon volcano.

A 17-step pre-sprout and SloDry(™) nut processing system that retains the natural oils and proteins to give the nuts a buttery, “crunchy-but-smooth” texture were developed at in their production facility in the Subic Bay Freeport Zone.

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“Our nutrient and mineral‐rich nuts are pre-sprouted in pure artisan water. From there, our 17-step process sustains the delicate, healthy oils and powerful proteins giving our nuts their addictively smooth-yet-crunchy, buttery texture,” said Costello. “The fact that our nuts are consequently “not raw, not cooked” results in easy digestion and increased uptake of nutrients.”

The production process also results in a unique nut quality that is not only deliciously addictive but is also extremely healthy. The process allows the nuts to retain high levels of magnesium, vitamin E, protein and healthy fats, and the fiber profile appears to be the highest of any nut tested. Volcanic Pili Nuts are low in carbs; they are a complete protein and are Kosher, Halal, non-GMO and gluten-free.

To boost their nutritional and beauty benefits and to allow for easy digestion, Mount Mayon nuts are pre-sprouted in purified mountain spring water. This process also increases the protein component of the nut.

Subic Superfood Inc. currently has two flavors of Mount Mayon Pili Nut: the Himalayan Pink Salt Volcanic Pili Nuts and the Ecuadorian Cacao Volcanic Pili Nuts. The former is sprinkled with the healthiest and purest salt available on earth, giving it savory taste and buttery texture; while the latter is coated with organic cacao and organic coconut sugar, producing a premier chocolate fix minus the guilt.

“It’s not just the nut that is healthy but also the ingredients for their flavor,” said Costello. “With the added bonus of very high natural vitamin E and sulfur, we see many people buying our products for their skin beauty and antioxidant benefits.”

 

Eco-sustainable production

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As of now, Subic Superfood Inc. is helping develop local programs to ensure sustainability and fair trade of their Mount Mayon brand.

They are collaborating with Philippines’ national and regional agricultural authorities, and a team from the University of the Philippines, to create the country’s first major cooperative for the expansion of the pili nut industry at the grass-roots level.

“The Pili Tree itself is today classified by the International Union for Conservation of Nature (IUCN) as a ‘vulnerable species’. We are initiating the creation of new nurseries in the provinces to grow saplings and grafts with which we subsidize farmers, expand the industry and protect the rainforest,” explained Costello.

Part of their initiatives is to provide government-subsidized farm financing, help create shortcuts by providing source-to-market support, and encourage local farmers and their families to improve their livelihood methods through education and training.

The brand is also all about “Green Chemistry” with a first multi-million dollar facility in Subic Bay, Zambales that features a direct solar lighting on their production floor, all organic waste products, and HACCP‐level efficiency and hygiene.

“Environmentally friendly, we maintain a circular biologic economy to incur zero wastage. Mount Mayon’s production uses every aspect of our nut so there are no by-products,” said Costello.

“For example, we’re developing a system to use the outer shell and convert it to charcoal which villagers can use as a means of boiling water and cooking, and even a new way to create activated charcoal for the industry. Meanwhile, broken nuts are all used in the production of other products, and we are also creating new cosmetic applications for the medicinal oil,” he further stated.

If you are interested in Subic Superfood Inc’s Mount Mayon Pili Nut, you can check out their products on 21-23 January in the FoodPhilippines pavilion located at the South Hall Booth Nos. 4328-4340 in Moscone Convention Center, San Francisco, California, USA.

FoodPHILIPPINES’ participation in the WFFS 2018 is organized by CITEM, in partnership with the Philippine Trade and Investment Center (PTIC) in San Francisco and Los Angeles, as one of the DTI’s major efforts to intensify the promotion of Philippine specialty food products in overseas trade shows.

CITEM is committed to developing, nurturing, and promoting globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities.

 

TeamManila enjoins PH design, media firms, vows to elevate country’s design communication industry at CREATE Philippines

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As a design studio that highlights Philippine culture and lifestyle on their merchandise, TeamManila capitalizes on communication design to get their points across to a desired audience with the use of visual merchandising like web design, animation, advertising, and illustration.

To enable the sharing of such best practices to other local firms, TeamManila is set to launch the Communication Design Association of the Philippines (CDAP) and will start creating programs for the communication design sector in 2018. The group’s founding board of directors are TeamManila founder Jowee Alviar as president, Dan Matutina of Plus63 Design Co., Adobo Magazine editor-in-chief Angel Guerrero, Brian Tenorio, AJ Dimarucot, and Robert Alejandro.

CDAP’s mission is to elevate the communication design sector for the advancement of the Philippine creative economy by developing local designers and communities. The association will rediscover Filipino design culture and heritage and introduce them to the world while also bringing the vast world of design to our country.

“Design can help solve problems, design can create jobs, design better the lives of people and we should harness the power of design,” said Alviar.

Jowee AlviarTeamManila founder Jowee Alviar

 

In the C.H.A.T. (Creative Hub and Talks) in CREATE Philippines, Alviar said they plan to further team up with the Center for International Trade Expositions and Missions (CITEM), Design Center of the Philippines, and Intramuros Administration to present Philippine graphic design in different forms.

To further progress the communication design sector, Alviar believes that the government should give free rein to artists while also encouraging a space for them where they can thrive.

“Give the creators the freedom to do what they want to do, and the gov’t will be supporting what they want, supporting and giving them an environment to create, innovate, and explore. It’s not about regulation. It’s not about rules. It’s about setting up an environment for the individual creators and the developers,” he explained.

TeamManila recently opened their retail/exhibit/workshop space called Design Dept. Apart from being a design merchandise concept store that sells visually striking tees and caps with bold, typographic statements, Design Dept. is also a venue where workshops, exhibitions, and collaborations are conducted to support and cultivate other designers’ talents.

Since TeamManila’s conception in 2001, the studio has been representing and promoting Philippine graphic design in the international scene. Winning the David Bowie International Outside Art competition in Paris, France was among the company’s biggest achievements, and they don’t come up short when it comes to partnering with well-known brands such as Globe, Jollibee, Nike, and Shu Uemura.

Alviar likes the idea of a national program such as CREATE Philippines that “talks about the value of design to the lives of the Filipino people.” He believes that, if developed properly, design can greatly benefit the economy in the long run.

CREATE Philippines is an official trade activity of the ASEAN Summit 2017. The event focuses on fast-growing creative sectors such as Visual Arts & Graphic Design, Communication Design, Advertising Content & Production, Film & Animation, Digital Games & Apps, and Music & Performing Arts. For more information, visit www.createphilippines.com.

Income-generating opportunities for PH film, animation sectors banner at CREATE Philippines

Int’l film and animation giants call to unite PH’s creative industry

create-phCREATE Philippines’ film and animation panelists (from L-R: Globe Live executive producer Joe Caliro, Google PH country marketing manager Gabby Roxas, ABS-CBN chief strategy officer Raymund Miranda, Walt Disney visual development artist Armand Serrano, Animation Council of the Philippines (ACPI) executive producer Marlyn Montano, and moderator Martin Macalintal, audiovisual attache to the Philippines of the French Embassy).

 

Calls for the advancement of the Philippines’ animation sector have become more frequent amid worldwide technological advancement. At CREATE Philippines, organized by the Center for International Trade Expositions and Missions (CITEM), industry leaders have identified what needs to be done to bolster the animation sector’s competitive edge in the international market.

Martin Macalintal, the Audiovisual Attache to the Philippines of the French Embassy, acted as moderator at CREATE Philippines’ film and animation panel. Serving as panelists are Armand Serrano, visual development artist and production designer at Walt Disney Animation Studios; Marlyn Montano, vice president of the Animation Council of the Philippines (ACPI); Raymund Miranda, chief strategy officer and chief risk management officer of ABS-CBN; Gabby Roxas, country marketing manager of Google Philippines; and Joe Caliro, senior vice president of Globe Live.

During the panel, the idea of a system that generates funding for the creative industry was explored.

“The ability to establish a feeder system in a formal way is something that I think would really help the industry grow,” Miranda said, adding that formal training or education are also vital. “It’s craft. Craft is part art, part science. There is a science, a technical aspect associated with everything that we do.”

For the animation industry, Montano calls for more action plans from the government. She would also like to see a stronger distribution line executed by the private sector.

Around 50 small and medium sized animation studios make up the Philippine animation industry now, with about 10,000 artists and productions specialists employed. ACPI President Juan Miguel del Rosario expects the local animation industry to grow 10 to 12 percent over the next several years. The industry generated $142 million in revenues in 2014.

According to Serrano, there are three main core values that an animated project needs to succeed: compelling story, appealing characters, and believable worlds. To achieve this, aspiring animators should undergo immersion to learn the ins and outs of the animation industry.

He believes that there’s already a capability among Filipinos to produce animated works at par with what Hollywood is producing. When exposed to trainings and classes, their skills will grow.

Serrano, who delivered his success story at CREATE Philippines, has spent more than two decades in the animation industry. He teaches animation and design and conducts workshops and demos internationally.

His work in Disney includes well-known animated feature films: “Mulan,” “Tarzan,” “Lilo & Stitch,” and “Brother Bear.” More recently, Serrano applied his expertise into the studio’s award-winning “Zootopia” and “Big Hero 6.”

CREATE Philippines is an official trade activity of the ASEAN Summit 2017. The event focuses on fast-growing creative sectors such as Visual Arts & Graphic Design, Communication Design, Advertising Content & Production, Film & Animation, Digital Games & Apps, and Music & Performing Arts. For more information, email createphilippines@citem.com.ph or visit www.createphilippines.com.

DTI-CITEM showcases PH’s creative evolution in Manila FAME and CREATE Philippines

In line with the Philippine government’s efforts to build a more competitive creative economy, the Center for International Trade Expositions and Missions, the export promotions arm of the Department of Trade and Industry, opened two trade shows last October 20 that highlighted the evolutionary roadmap of the Philippine creative industry.

Manila FAME, the country’s premier lifestyle and design event, showcased premium furniture, home décor, fashion, and holiday pieces from the country’s top and emerging design talents.

For its 66th edition, the Manila FAME, the country’s premier lifestyle and design event placed emphasis on the celebrating the country’s rich cultural heritage and how it has affected the crafts of local artisans. The three-day event hosts a wide array of furniture, home décor, fashion, and holiday pieces from top and emerging design talents from across the Philippines.

Show scenography, including New Generation Weaves, Design Commune, Bamboo Extreme, Lucent Objects, and Bamboo Plus, explores new material manipulation techniques using products indigenous to the country. Renowned designers Tony Gonzales, PJ Aranador, and Nelson Sepulveda led product development among local micro, small, and medium enterprises in anticipation of the event.

What could be considered as the very centerpiece of the event is the presence of the legendary Whang-Od Oggay, the last mambabatok of Buscalan, Kalinga and the oldest tattoo artist in the Philippines, and her successors Grace Palicas and Ilyang Wigan. Whang-Od gave a live demonstration of the traditional art of the pagbabatok during the opening

CREATE Philippines, a platform that promotes the lucrative economic potential of the country’s creative industry, was attended by more than 1000 forum attendees, exhibition visitors, and trade buyers.

Through CREATE Philippines, CITEM is generating conversation among the public that could inspire the creation of more strategies and programs aimed specifically to nurture local artists and their craft. In the long run, CREATE Philippines wants to lift the country as Asia’s next creative powerhouse – a vision also shared by private think tank strategist Creative Economies Council of the Philippines (CECP).

“Aside from serving as a platform where artists can draw inspiration from and express themselves, CREATE Philippines and Manila FAME offer a collaborative environment with other creatives – something that artists who want to turn their skills into a profitable endeavor need,” CITEM Executive Director Clayton Tugonon said. “These trade shows prove that the Philippines is indeed an archipelago full of creative people who are waiting to be discovered.”

CREATE Philippines’ roster of speakers and panelists are frontliners in the local and international creative scene, such as Team Manila’s Jowee Alviar, Walt Disney’s Armand Serrano, Google PH’s Gabby Roxas, Tenazas Design NYC founder Lucille Tenazas, Billboard PH’s Twinky Lagdameo, and Grammy/Tony award winner Jhett Tolentino.

Guests were also able to enjoy exhibitions from Adobo Magazine, Animation Council of the Philippines (ACPI), Synergy88, Globaltronics, and the Game Developers Association of the Philippines (GDAP), among others.

CREATE Philippines highlights the country’s fast growing sectors, namely: Visual Arts & Graphic Design, Advertising, Film & Animation, Digital Games & Apps, Music & Performing Arts, and Communication Design.