Food Philippines will usher in more trade opportunities for the country’s food industry as it brings premium, healthy and halal-certified food products in the forthcoming 21st “Gulfood: Gulf Food Hotel and Equipment Exhibition and Salon Culinaire” slated at the Dubai World Trade Center on February 21-25, 2016.
Twenty-four food companies have been tapped by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), to represent the country in the biggest annual trade show in food and hospitality. CITEM aims to engage the prospect market in the Middle East by featuring a new lineup of healthy food products that are natural as well as organic.
“There is an overwhelming feedback from the last year’s Gulfood participation, which only proves that there is a potent market in the Middle East which we can strongly influence,” said Rosvi Gaetos, executive director of CITEM.
In response to the increasing demand for healthy and halal-certified food in the international market, part of the country’s objective this year is to expand food choices to offer to the buyers and to introduce new product lines.
Last year, the Food Philippines Pavilion garnered an impressive sales of USD104.34 M, surpassing its record over the years. Breaking down top products from last year’s participation, 26 percent of the total sales came from coconut water and juice; 23 percent from dried mangoes, dried fruits and banana chips; and 18 percent from fresh fruits like cavendish bananas, pineapples, and mangoes.
The Philippine delegation in Gulfood 2016 hopes to strengthen the market for the Philippine food products in Dubai. Dubai is a strategic trading point in the Middle East, located between Asia, Europe and Africa, which makes Dubai a melting pot of flavors and a strategic domain for Philippine trade. The GCC population is expected to grow beyond 50 million mark by 2020, which will incite the growth of various development sectors, including the food sector in the region.
“The United Arab Emirates is one of the leading trade partners of the Philippines. Establishing the Philippine Food Market in UAE will further develop our booming export industry in the Middle East,” said Gaetos.
Food Philippines is a branding initiative that ensures food products made of quality, healthy, natural ingredients are derived from the Philippines’ tropical islands. It unifies the overseas promotional efforts of CITEM. Under this national brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of fresh fruits and marine products.
Visit the Food Philippines Pavillion at booth number E8-10 / F8-9, Hall 8, at the Dubai World Trade Center on February 21-25, 2016.