PH delegation seeks to expand the country’s global halal market in Gulfood 2018
Tropical food selections from Brandexports Philippines, Inc.
Twenty-three local companies are set to exhibit under FoodPhilippines in the 23rd edition of Gulfood or the Gulf Food Hotel and Equipment Exhibition and Salon Culinaire at Sheikh Rashid Hall in the Dubai World Trade Center, United Arab Emirates (UAE) from February 18 to 21.
Known as the world’s biggest food and hospitality trade event, Gulfood is a one-stop platform for the latest tastes, trends and innovation in the international food industry. In 2017, the four-day event was participated by around 5,000 companies and was attended by 97,000 trade buyers all over the world.
Led by the Department of Trade and Industry-Center for International Trade Expositions and Missions (DTI-CITEM), the Philippine delegation is keen to showcase the country’s top halal-certified, healthy and organic products, including fruits and vegetables, seafood and marine products, ethnic and gourmet selections, and other functional food and beverage products.
“We have carefully primed a roster of 23 top exporting companies in a grand showcase of the Philippines’ best product selections in the world’s biggest trade platform for food and ingredients,” said DTI-CITEM Deputy Executive Director Ma. Lourdes Mediran.
Joining the delegation are Asia Brewery Incorporated, Brandexports Philippines, Inc., Celebes Coconut Corp., Century Pacific Food, Inc., Gem Foods International Inc., Krystle Exports Phil. Inc, Magic Melt Foods, Inc., Mama Sita’s (Sandpiper Spices and Condiments Corporation), Marikina Food Corporation, Market Reach International Resources, Mega Global Corporation, and Miesto International Foods Corporation.
Also exhibiting in the FoodPhilippines pavilion are Millennium Specialty Coco Products, Inc., Philippine Grocers Food Exports, Inc, Pixcel Transglobal Foods Incorporated, Profood International Corporation, Q-Phil Products International, Roxas Sigma Agriventures, Inc., Sagrex Foods Inc., San Miguel Purefoods, Inc., Seatrade Canning Corporation, SL Agritech Corporation, and Super Q.
“Backed with these firms, we are confident this country participation will hit our sales target and significantly boost the government’s high-impact export strategy to generate more buyer interest for halal Philippine products in the GCC region,” said Mediran.
GCC or the Gulf Cooperation Council refers to the political, social and economic alliance of six countries, namely Saudi Arabia, United Arab Emirates (UAE), Qatar, Kuwait, Oman and Bahrain. The Muslim-domination region sits at the heart of the global halal-food market.
Saudi Arabia remains the largest food consuming GCC nation due to its large population base. The fastest growth rate for food consumption, however, is seen in Qatar and UAE with an annual growth of about 5.5 and 4.8 percent, respectively. In addition, UAE alone has a market outreach to about 1.5 billion people living in the Middle East, CIS, Central Asia, Africa and other Asian regions—making it the world’s third top re-export center.
In its upcoming participation, DTI-CITEM is looking to rake in at least US$110-million export deals as the Philippines seeks to increase its 5 percent share of the international halal market, complementing the overall government’s effort to empower its halal‐certified local entrepreneurs and set up 10 halal-accreditation centers in 2018.
DTI seeks to increase the country’s exports of halal products to $1.4 billion by next year from its current average of about $800 million annually. In the World Halal Assembly held last January, DTI forecasted that the global halal market may reach a total of $10 trillion by 2030 from its current valuation of $3.2 million.
FoodPhilippines’ participation in the Gulfood 2018 is organized by CITEM, in partnership with the Philippine Trade and Investment Center (PTIC) in Dubai, as one of the DTI’s major efforts to intensify the promotion of Philippine specialty food products in overseas trade shows.
CITEM is committed to developing, nurturing, and promoting globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities.
For more information on its services and events, please log on to www.citem.com.ph/gulfood/