Category Archives: GULFOOD

DTI-CITEM records over $109M sales in Philippines’ participation in Dubai trade fair

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The FoodPhilippines pavilion at the Dubai World Trade Center showcased premium, healthy, and halal-certified food products.

The Center for International Trade Expositions and Missions (CITEM) records over 109 million USD worth of negotiated sales generated during the 21st Gulfood: Gulf Food Hotel and Equipment Exhibition and Salon Culinaire last 21-25 February 2016 at the Dubai World Trade Center. The industry brand FoodPhilippines responded to the growing health awareness in United Arab Emirates (UAE) with its showcase of premium, healthy, and Halal-certified products by 24 Philippine companies during the five-day trade fair.

Topping the list of best-selling items are rice and fresh bananas. CITEM notes that rice was well-received by the Dubai market despite being introduced in Gulfood for the first time. Other best-selling products include noodles, coconut products and by-products, canned fruits, dried mangoes, canned seafood, fermented marine products, confectioneries, snacks, chips, sauces and condiments.

 CITEM also saw a great opportunity for Philippine coffee in the Middle East market from the volume of inquiries on ground and whole beans in particular. This poses a potential for the creation of new and innovative branding on coffee.

In a briefing on trends and opportunities, the Dubai Chamber of Commerce shares, “The price of coffee considered as a commodity ranges from one to two US cents. But with proper branding, and marketing coffee as an experience on its own, price can be pegged at two to five US dollars.” They also note ready-to-drink (RTD) coffee and tea as fast growing beverage products in UAE.

“With Gulfood as the world’s largest annual food and hospitality trade show, it opens up greater opportunities for local coffee bean growers, which can mean growth in the business,” Rosvi C. Gaetos, executive director of CITEM, comments.

Philippine ambassador to UAE H.E. Constancio Vingno, Philippine Consulate General Paul Ryan Cortes, outgoing Commercial Attache Paisal Abdullah, and current Commercial Attaché Eric Elnar extended support to the Philippine delegation.

FoodPhilippines is a branding initiative of the Center for International Trade Expositions & Missions (CITEM) that enforces the image of the Philippines as a source of quality food products derived from fresh, healthy, and natural ingredients. Under this industry brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of fresh fruits and marine products. FoodPhilippines unifies the promotional efforts of the government in overseas trade exhibitions and events to project one brand, one image, one voice.

FoodPhilippines’ next participation in Gulfood is on 26 February – 02 March 2017 at the Dubai World Trade Center, UAE. For details, CITEM’s Overseas Trade Fairs secretariat can be reached through phone number 831 2201 locals 304 and 306, or via e-mail at rliwanag@citem.com.ph.


The Center for International Trade Expositions and Missions (CITEM) is the export promotion arm of the Philippine Department of Trade and Industry (DTI). CITEM is committed to developing, nurturing, and promoting globally-competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities. For more information on its services and events, please log on to www.citem.gov.ph.

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Food Philippines to bring a new smack of culinary flavors in Dubai

Food Philippines returns to Dubai on the 21-25th February 2016 to participate at the biggest annual food and hospitality industry trade show, the Gulfood 2016, at the Dubai World Trade Center. The Center of International Trade Expositions and Missions (CITEM), the export and promotions arm of the Department of Trade and Industry of the Philippines, brings nine new companies to introduce a signature line of products that are not only premium, healthy and Halal-certified, but are also a zest flavors that will surely bring excitement to the Food Philippines pavilion.

“The Philippines takes the momentum expansion of the food industry in Dubai” says Rosvi Gaetos, Executive Director of CITEM. According to Sultan Al Mansouri at the Annual Investment Meeting 2015, the UAE’s food imports are about to rise to US $400B in 30 years. UAE imports a total of 85 percent of its food consumption and its government plans to increase diversity of food imports to further secure food supply in the country. “As Food Philippines sets to establish the country as one of the key sourcing destinations for food products to the rest of the world, CITEM introduces a range of natural new and exciting flavors to the international market along with its prime food commodities exported to Dubai” added Gaetos.

Processed tuna products was one of products to watch out for the Philippine pavilion this year.

Processed tuna products was one of products to watch out for the Philippine pavilion this year.

New products at the Food Philippines pavilion this year are processed seafood and tuna, confectioneries, alternative baking products and tropical variety of rice hybrids brought by homegrown businesses, are namely: Century Pacific Food Inc., Chocovron Global Corporation, Consumer Insights Inc., Franklin Baker Company of the Philippines, Magicmelt Foods Inc., Markenburg International Foods Corporation, M. Lhuillier Food Products Inc., SL Agritech Corporation and Valmarce Food Marketing Corporation.

The Coco loco is not yet over. The Food Philippines will bring new alternative, coconut based products, at this year’s Gulfood.

The Coco loco is not yet over. The Food Philippines will bring new alternative, coconut based products, at this year’s Gulfood.

The new of exhibitors will bring new flavors to the Dubai market while still promoting healthy food products, in line with the food Philippines campaign for premium, healthy and Halal-certified products from the country.

To name a few, these products are energy bar made from mango flour, tuna, which is a good source of lean protein and omega-3 fatty acids, tablea or pure cacao beans dried and roasted and formed into tablets, any other confectionary products such as marshmallows, chocolate coated polvoron, chocolate covered mangoes, cacao spread and powder, and coconut tablea.


Food Philippines is a branding initiative that ensures food products made of quality, healthy, natural ingredients are derived from the Philippines’ tropical islands. It unifies the overseas promotional efforts of CITEM. Under this national brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of fresh fruits and marine products.

Visit the Food Philippines Pavilion at booth number E8-10 / F8-9, Hall 8, at the Dubai World Trade Center on February 21-25, 2016.

 

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Food Philippines to showcase premium, healthy and Halal-certified products in Dubai

Food Philippines will usher in more trade opportunities for the country’s food industry as it brings premium, healthy and halal-certified food products in the forthcoming 21st “Gulfood: Gulf Food Hotel and Equipment Exhibition and Salon Culinaire” slated at the Dubai World Trade Center on February 21-25, 2016.

Twenty-four food companies have been tapped by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), to represent the country in the biggest annual trade show in food and hospitality. CITEM aims to engage the prospect market in the Middle East by featuring a new lineup of healthy food products that are natural as well as organic.

The Food Philippines Pavilion in last year’s GULFOOD participation.

The Food Philippines Pavilion in last year’s GULFOOD participation.

“There is an overwhelming feedback from the last year’s Gulfood participation, which only proves that there is a potent market in the Middle East which we can strongly influence,” said Rosvi Gaetos, executive director of CITEM.

In response to the increasing demand for healthy and halal-certified food in the international market, part of the country’s objective this year is to expand food choices to offer to the buyers and to introduce new product lines.

Last year, the Food Philippines Pavilion garnered an impressive sales of USD104.34 M, surpassing its record over the years. Breaking down top products from last year’s participation, 26 percent of the total sales came from coconut water and juice; 23 percent from dried mangoes, dried fruits and banana chips; and 18 percent from fresh fruits like cavendish bananas, pineapples, and mangoes.

The Philippine delegation in Gulfood 2016 hopes to strengthen the market for the Philippine food products in Dubai. Dubai is a strategic trading point in the Middle East, located between Asia, Europe and Africa, which makes Dubai a melting pot of flavors and a strategic domain for Philippine trade. The GCC population is expected to grow beyond 50 million mark by 2020, which will incite the growth of various development sectors, including the food sector in the region.

“The United Arab Emirates is one of the leading trade partners of the Philippines. Establishing the Philippine Food Market in UAE will further develop our booming export industry in the Middle East,” said Gaetos.

Food Philippines is a branding initiative that ensures food products made of quality, healthy, natural ingredients are derived from the Philippines’ tropical islands. It unifies the overseas promotional efforts of CITEM. Under this national brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of fresh fruits and marine products.


 

Visit the Food Philippines Pavillion at booth number E8-10 / F8-9, Hall 8, at the Dubai World Trade Center on February 21-25, 2016.

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Food Philippines reached USD 70.96M sales at Gulfood 2014

Food Philippines, bringing the country's finest food exports to Gulfood 2014 at Dubai World Trade Center last February 23-27, gained up to USD70.96 million, not to mention the 2,509 trade inquiries received from international buyers. With its 25 exhibitors, Food Philippines targets to increase the number of participants from the country for the next Gulfood as it boosts its share in the MENASA market.

Meanwhile, equally noteworthy is the Philippines' edge in the trade show when it comes to fresh, frozen, and processed tropical fruit products.  With one buyer alone, one exhibitor made an impressive sale amounting to US$3M.

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The Philippines Highlights Halal-Certified Power Fruits at Gulfood 2014

The Philippine’s known power fruits — banana, pineapple, coconut, mango and papaya, in fresh and value-added forms, is the product focus at the Philippines Pavilion in the 19th Gulfood at the World Trade Center Dubai on February 23-27, 2014.

The Philippines participation is spearheaded by the Philippines Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM) in partnership with the Philippine Trade and Investment Center (PTIC) in the Middle East.

At Gulfood, our aim is to increase the market share of Halal-certified products, from 3.45% to 5% which is valued at US$118,500.00 total Philippine exports to the Middle East. And with our new line of healthy food products, we will position our country as a reliable source of high-quality food products in the MENASA market. – CITEM Executive Director Ms. Rosvi C. Gaetos

Part of the country’s objective as well is to increase awareness of the country’s collective brand Food Philippines, which carries the power fruits and other healthy, natural and organic food and beverage Philippine products.

The Gulfood or the Gulf Food Hotel and Equipment Exhibition and Salon Culinaire, has established itself as the world’s biggest annual food and hospitality industry trade show. From its four day editions in previous years, Gulfood 2014 will be running for five days, with an increased space for its local, regional and international exhibitors.

The location of the Philippines Pavilion is at Hall 8, Booth Numbers F 8-9, E 8-10 of the World Trade Center in Dubai, UAE.

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Philippine Food: Giving the World Appetizing Textures and Flavors

People world-wide have been sampling and savoring Filipino staples for years and with the growing Philippine exports and Overseas Filipino Workers, the demand for such staples from different parts of the world have increased. Tropical fruits like bananas, mangoes, and pineapples have become the country’s top selling export products and are internationally available as processed food items or raw ingredients.

The increase in demand for Filipino foods in the international market has done well for Philippine food manufacturers. Food companies get to join various international exhibitions, fairs, and selling missions, gaining knowledge from international food market.

With productive and lucrative results during GULFOOD 2011, the Philippines – with its contingent of 20 exhibitor-companies and five institutional exhibitors – is getting ready for GULFOOD’s 16th edition this 19 – 22 February 2012 at Dubai.

Philippine Food and manufacturers will also be showcased in other international food fairs like FOODEX Japan 2012 (6 – 9 March 2012) and SIAL Paris (21 – 25 October 2012), and selling missions to various other countries.

Read more about Philippine food

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