The Center for International Trade Expositions and Missions (CITEM) records over 109 million USD worth of negotiated sales generated during the 21st Gulfood: Gulf Food Hotel and Equipment Exhibition and Salon Culinaire last 21-25 February 2016 at the Dubai World Trade Center. The industry brand FoodPhilippines responded to the growing health awareness in United Arab Emirates (UAE) with its showcase of premium, healthy, and Halal-certified products by 24 Philippine companies during the five-day trade fair.
Topping the list of best-selling items are rice and fresh bananas. CITEM notes that rice was well-received by the Dubai market despite being introduced in Gulfood for the first time. Other best-selling products include noodles, coconut products and by-products, canned fruits, dried mangoes, canned seafood, fermented marine products, confectioneries, snacks, chips, sauces and condiments.
CITEM also saw a great opportunity for Philippine coffee in the Middle East market from the volume of inquiries on ground and whole beans in particular. This poses a potential for the creation of new and innovative branding on coffee.
In a briefing on trends and opportunities, the Dubai Chamber of Commerce shares, “The price of coffee considered as a commodity ranges from one to two US cents. But with proper branding, and marketing coffee as an experience on its own, price can be pegged at two to five US dollars.” They also note ready-to-drink (RTD) coffee and tea as fast growing beverage products in UAE.
“With Gulfood as the world’s largest annual food and hospitality trade show, it opens up greater opportunities for local coffee bean growers, which can mean growth in the business,” Rosvi C. Gaetos, executive director of CITEM, comments.
Philippine ambassador to UAE H.E. Constancio Vingno, Philippine Consulate General Paul Ryan Cortes, outgoing Commercial Attache Paisal Abdullah, and current Commercial Attaché Eric Elnar extended support to the Philippine delegation.
FoodPhilippines is a branding initiative of the Center for International Trade Expositions & Missions (CITEM) that enforces the image of the Philippines as a source of quality food products derived from fresh, healthy, and natural ingredients. Under this industry brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of fresh fruits and marine products. FoodPhilippines unifies the promotional efforts of the government in overseas trade exhibitions and events to project one brand, one image, one voice.
FoodPhilippines’ next participation in Gulfood is on 26 February – 02 March 2017 at the Dubai World Trade Center, UAE. For details, CITEM’s Overseas Trade Fairs secretariat can be reached through phone number 831 2201 locals 304 and 306, or via e-mail at email@example.com.
The Center for International Trade Expositions and Missions (CITEM) is the export promotion arm of the Philippine Department of Trade and Industry (DTI). CITEM is committed to developing, nurturing, and promoting globally-competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities. For more information on its services and events, please log on to www.citem.gov.ph.