DTI-CITEM is now accepting space applications from local and foreign companies aiming to connect with global buyers.
The International Food Exhibition (IFEX) Philippines, the biggest and most respected sourcing platform for Asian heritage food and ingredients, offers numerous benefits to exhibitors from market visibility to brand credibility.
A dynamic platform to strengthen connections with top international buyers, importers, and retailers, IFEX Philippines ensures exhibitors maximum exposure of their products and services as well as a valuable business matching and networking experience.
“With over 5,000 local and foreign trade buyers and visitors in the successful 2015 edition, IFEX Philippines is the prime stage for our local SMEs who wish to build their presence and expand their customer base; this is the ideal meeting place to create a lasting and profitable connection with the international market,” said CITEM Executive Director Rosvi C. Gaetos.
IFEX Philippines provides companies the chance to meet with a higher number of quality buyers in one or two days than one would typically be able to meet with through other forms of marketing strategies in a similar time frame.
Local and foreign visitors of IFEX Philippines are comprised of importers, retailers, wholesalers, distributors, consolidators, trading firms, retail chains, hoteliers and restaurateurs, airlines, ship chandlers, commissaries, caterers, service providers, and health and fitness specialists/consultants.
Major international brands sourcing at IFEX Philippines include among many others Americana Quality, Carrefour, Emke Group, E-Mart, Lulu, Met, Foodmarkets, Sysco, Takashimaya, and Woolworth, while Philippine brands are 7-Eleven, Duty Free Philippines, Hyatt Hotel, Metro Gaisano, New City Commercial Corporation (NCCC) Supermarket, Philippine Airlines, Puregold, Robinsons Supermarket, Rustan’s, Shopwise, SM, and Walter Mart.
DTI-CITEM develops SMEs into globally competitive industry players through IFEX Philippines
“IFEX Philippines offers more than just an exhibition and a business event. Through its different trade show features and programs such as food industry seminars, IFEX Philippines is also where entrepreneurs and enthusiasts feel the pulse of the food industry and see the direction it is heading, what is currently good or bad in the venture, and the other options they can consider to grow their business,” Gaetos added.
Products from Quezon City
In the 2015 edition, IFEX Philippines gathered food industry experts from around the world to give the latest updates on market entry requirements and food trends, agribusiness packages, and franchising. Market entry seminars with titles “How to Succeed in the US Specialty Food Market for International Companies,” “Korean Market Access Seminars for Philippine Food Manufacturers,” and “Doing Business with the European Union Using GSP+” were held along with “Halal Concerns and Awareness on Various Products” for the Halal seminar track; “How to Invest in the Right Franchise” for the franchising track; “Business Prospects in Organic Agriculture” for the agribusiness investment track; and “Setting Up Your Specialty Coffee Shop” for the specialty coffee track.
Products from Taguig City
Through CITEM’s Partner City Program, capability-building interventions in business, production, and innovation were introduced to select heritage and specialty food manufacturers in Pasig City, Quezon City, Taguig City, and Dagupan City for the Partner City Program. The program focused on the unique and specific needs of each company, assisted the SME food producers to become dynamic and competitive players in the local and international food trade industry.
Products from Pasig City
The products of the IFEX Philippines 2015 Partner Cities – gourmet food, snacks, pastries, processed meat and fish, local delicacies, condiments, sauces, and chocolates – were presented in a special setting open to local and foreign trade buyers during the exhibition.
Products from Dagupan City
In another trade show highlight, DTI-CITEM gathered in an exclusive business matching environment called the Grocer’s Exchange Mart or G-MART the leading Philippine food export companies equipped for private labelling to meet with top level buyers from global retail chain operators. It assisted both the exhibitors and the trade buyers in quickly finding the right exporter and distributor for their business.
The Department of Agriculture (DA), co-organizer of CITEM in IFEX Philippines, gathered companies from all over the country and featured fresh marine and agricultural products; processed meat products (bacon, chorizo, sausages, nuggets, etc.); a variety of healthy and natural food, snacks, and beverage made of coconut, banana, mango, pili, squid, fish, anchovy and corn; exotic tea and candies from chaya, guyabano, mangosteen, ginger, and turmeric; and heirloom rice. Through IFEX Philippines, small business from far regions were able to present their products to interested major supermarkets and retail chains.
IFEX Philippines is the springboard for more trade exhibitions – abroad
Participating at IFEX Philippines not only lets SMEs meet visiting trade buyers here in the Philippines, but also provides opportunities to join exhibitions and selling missions in other countries.
A prime mover in export marketing, driving numerous official Philippine participation in overseas trade exhibitions and notable promotional endeavors for food and beverage products, DTI-CITEM, takes SMEs with trade fair experience in IFEX Philippines to international food exhibitions such as Winter Fancy Food Show in USA, Gulfood in UAE, FOODEX in Japan, Food Taipei in Taiwan, Sial in France, and Anuga in Germany. DTI-CITEM provides thorough assistance to each company, from acquiring the necessary certifications to visual merchandising to transacting with interested buyers.
The 11th IFEX Philippines is slated on May 19-21 2017 at the World Trade Center Metro Manila (WTCMM) and at the Philippine Trade Training Center (PTTC) in Pasay City. Interested Philippine and international exporters and manufacturers are encouraged to participate in another exciting edition of the biggest food, ingredients, and beverage trade fair in Asia-Pacific.
IFEX Philippines is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), with support from the Department of Agriculture.
CITEM is the owner and organizer of the trade exhibition Manila FAME: The Design and Lifestyle Event and venue brand HallONE: Design for Exports.
Interested parties may contact Ms. Rowena Mendoza at telephone number 8312336/8312201 local 257 or e-mail firstname.lastname@example.org, or visit www.ifexphilippines.com.