The Philippines’ Tropical Wines and Spirits Pavilion presents unique alcoholic beverages in top food trade show

  • Local alcoholic beverage manufacturers are represented for the first time in IFEX Philippines NXTFOOD ASIA 2019.

With a vision for the Philippines to be Asia’s best source of tropical fruit wines and spirits, some of the country’s best local manufacturers unite to collectively present the sublime quality of alcoholic beverages unique to the Philippines.

The cluster of homegrown wine makers aims to have a unified voice in showcasing their health-laden alcoholic beverages using Philippine indigenous ingredients. The goal in bringing together the alcoholic beverage companies is to professionalize the industry and capture niche markets here and abroad.

For this reason, the 13th edition of IFEX Philippines dubbed NXTFOOD ASIA, is the best platform to reach their mission of going global. From May 24, until Sunday, May 26, the tropical wines and spirits group will showcase their top-of-the-line ensemble of liquors and spirits based from various Philippine fruits and vegetables at the World Trade Center Metro Manila.

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The Tropical Wines and Spirits special setting at the IFEX Philippines NXTFOOD ASIA.

Exciting lineup of tropical wines and spirits

Filipino alcohol drinkers may not be familiar with the bubble gum or raspberry-flavored fermented coconut sap lambanog called “Lambalites.” Perhaps even more so with the Libug (Lipote-Bugnay) and Malibug (Mango-Lipote-Bugnay), local berry-based red wines that have already received awards from international wine competitions.

What started as an advocacy that aims to convert denuded forests into productive agricultural lands is now producing world-class Bignay wine.

A local honey-based wine believed to cure colds and cough problems that started as a hobby is now entering the mainstream wine market.

Rice wines, oregano-based wines and other exciting alcoholic beverages are now displayed not only for foreign buyers, wine enthusiasts and connoisseurs but also for the local market to taste and relish. These healthy alternatives to mainstream alcoholic brews are now set to elevate the alcoholic beverage sector.

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The exhibiting companies include Aldio Food and Beverage, Broadchem St. Ambrose Int’l Ltd. Corp., Dielle’s Apiary and Meadery, Inc., Dory’s Distillery, Inc., Kapwa Greens Lifestyle, Inc. (Tsaa Laya), Philippine Rice Research Institute, Vino Arsan Enterprises and Yulaik Food Products.

The public is invited to appreciate the abundant and diverse ingredients that make the Philippines one of the best sources of delectable food products and culinary inspirations offered by more than 600 local and international exhibitors from different food sectors.

IFEX Philippines NXTFOOD ASIA is organized by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), and co-organized by DTI’s Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).

Visit www.ifexphilippines.com/ for more details. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.

 

7 New Filipino Chocolate Treats at IFEX Philippines NXTFOOD ASIA

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Raw cacao beans and chocolate branded bars are lined up in front of the Philippine Cacao Pavilion.

Delectable, decadent and delicious.

These are just some of the flavors that describe the country’s chocolates and cacao-based products, which are being showcased from May 24-26 at the Philippine Cacao Pavilion in IFEX Philippines NXTFOOD ASIA at the World Trade Center Metro Manila, Pasay City.

“Buyers and visitors from major target markets abroad were delighted with heavenly treats by makers of cacao—also known as the ‘Food of the Gods’—at the Philippine Cacao Pavilion,” said Pauline Suaco-Juan, the Executive Director of the Center for International Trade Expositions and Missions (CITEM), the organizer of the event.

Here are 7 of the newest Filipino chocolates spotted at the Philippine Cacao Pavilion:

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Auro Chocolates presents a new experience to enjoy Philippine-sourced chocolate and mango with 100 percent of the fruit but without the added sugar. Each piece of this new product is carefully freeze dried to a crisp, giving everyone the crunch and none of the oil.

 

 

Tangy Granola with Green Mango and Cacao Nibs by Wit’s Sweets and Savouries

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Wit’s Sweets and Savouries prepared its Tangy Granola by combining mood-boosting cacao nibs with the tangy flavor of green mangoes to give an energizing and palatable flavor in every bite. Aside from tangy, granolas are also available in classic tasty, spicy, zesty and in coffee flavors.

 

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Arabica Chocolates by Dulche Chocolates

Bringing the first chocolate brand from Benguet, Dulche Chocolates offers in its Arabica Chocolates two of the best Philippine agri-commodities from the highlands: coffee and cacao. This bitter-sweet concoction is a perfect treat for coffee lovers.

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Dark Chocolate Nibs with Cranberries by Chocoloco

Cacao nibs are basically the purest form of chocolate that give you more cacao bean health benefits since it undergoes less processing stages. With its Dark Chocolate Nibs, Chocoloco uses fermented cacao beans which are then perfectly roasted, cracked and coated with premium organic coconut sap sugar.

 

 

Cacao Tea by Cacao Culture

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Different from the usual tablea, Cacao Culture offers Cacao Tea that is made of 100% cacao husk, or the outer shell of the cacao beans. The husks are from high-quality cacao beans grown, harvested and processed in Davao City—the  “Chocolate Capital of the Philippines.”

 

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Pili Choc by MS3 Choco

Another energizing offering under the Philippine cacao pavilion is the Pili Choc by MS3 Choco made from premium cacao combined with pili nuts which are a significant source of essential minerals, proteins and vitamins.

 

 

 

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100% Cacao Bar by Chocoliz/Saret Organic Farmville

This new offering by Chocoliz is a sugar-free, guilt-free, dark chocoloate-tasting candy bar made with organic cacao grown in Luzon by Saret Organic Farmville. This chocolate bar undergoes minimal processing to retain the natural health benefits of cacao.

Minimally processed cacao helps fight against cancer, cardiovascular & kidney diseases, stress and anxiety. It is good for the brain, heart, blood and skin.

Cacao is one of the Philippines’ “Premium 7” export products and has been produced in the country since the 17th century. The Premium 7 exports include coconut, coffee, banana, pineapple, mango and tuna.

All of the three varieties of cacao beans are present and grown in the country. The majority of cocoa beans produced are mid-value Trinitario beans. Criollo beans, which are mainly from older trees, have lower yield but are still being produced while higher value varieties of Forastero beans are beginning to be planted in some local farms.

To know more about Philippine cacao and chocolate products, visit IFEX Philippines NXTFOOD ASIA happening on May 24 to 26, 2019 at the World Trade Center Metro Manila, Pasay City.

RAPID Growth project to transform agri-based PH enterprises for global markets

DTI, IFAD champions MSMEs, farmers through a P4.7-billion peso, agri-enterprise development project launched at IFEX Philippines NXTFOOD ASIA.

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Representatives from the sectors of trade, agriculture and finance converge at the launch of RAPID Growth project in the first day of IFEX Philippines NXTFOOD ASIA last May 24, 2019 at the World Trade Center Metro Manila.

Farmers and micro-, small- and medium-enterprises (MSMEs) in the Philippines can expect more marketing and business support from the government with the launch of the Rural Agro-enterprise Partnership for Inclusive Development and Growth (RAPID Growth) project.

RAPID Growth is a 4.7-billion-peso value chain-based and market-driven business development initiative that aims to achieve inclusive and sustainable economic development for rural farming communities in the country.  It is spearheaded by the Department of Trade and Industry (DTI) and funded by the International Fund for Agricultural Development (IFAD).

Led by DTI Secretary Ramon Lopez, RAPID Growth project was kicked off in the first day of IFEX Philippines NXTFOOD ASIA on May 24 at the World Trade Center Metro Manila, Pasay City.

“RAPID Growth project goes to the heart of what we are doing at DTI: linking farmers and businesses,” said Lopez. “And by promoting the microenterprises or those in the bottom of the pyramid, we are empowering the nation.”

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DTI Secretary Ramon Lopez excites buyers, exhibitors, visitors and members of the media on the market-drive model and long-term prospects of RAPID Growth project.

“IFEX Philippines NXTFOOD ASIA is an excellent platform to present this momentous project due to the presence of local and international food companies which can be potential partners and forward linkages to the export market in the agricultural value chains to be developed,” said Lopez.

Through RAPID Growth project, Lopez said that DTI is looking to address rural poverty and unemployment by building partnership between MSMEs and farming communities to produce products that are competitive and enjoy a high demand in the global market.

Held at the launch was the signing of the pledge of commitment by the Project Steering Committee for RAPID Growth project composed of leaders and representatives from the government, agricultural, trade, finance and private sectors.

IFAD Country Director Alessandro Marini said poor families from local communities now have a better chance to increase their income level, improve their social status and participate in the global value chain since RAPID Growth makes the agri-enterprise ecosystem “more inclusive and competitive.”

According to Lopez, RAPID Growth project is different from all other agri-based development programs since it focuses on a market-driven approach where the MSMEs are the entry point to develop the value chain from agricultural production side to processing, distribution and marketing.

The country’s trade chief also emphasized that RAPID Growth project will link local farmers, MSMEs and corporations thru Negosyo Centers and other market interventions to ensure their access to raw materials, markets, technology and suitable investment finance.

“Increasing the production of our small farmers will helped them grow alongside our burgeoning manufacturing sector, prepare them for the global market and provide much-needed boost to our MSMEs in the food business,” he explained.

Elevating PH’s agri priority sectors: coffee, cacao, coco coir and processed fruits and nuts

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Sultan Coffee displayed at RAPID Growth project pavilion. Coffee is one of the four priority sectors of the project.

RAPID Growth project is sets to target small farmers and micro-entrepreneurs engaged within the selected commodity chains, further targeting unemployed and underemployed rural women and men. Special focus will be on women, youth and indigenous people.

According to DTI Secretary Ramon Lopez, RAPID Growth will primarily target four agricultural value chains, namely cocoa, coffee, processed fruits and nuts, and coconut.

“These four commodities have lucrative markets, social features and have the potential to provide sustained economic benefits to small farmers and enterprises,” Lopez said.

It is set to be initially implemented in six regions, which are regions eight to 13 with 20 target provinces. This includes Leyte, Southern Leyte and Northern Samar from Region 8; Zamboanga del Norte, Zamboanga del Sur and Zamboanga Sibugay from Region 9; Bukidnon, Lanao del Norte and Misamis Oriental from Region 10; Compostela Valley, Davao del Sur, Davao del Norte and Davao Oriental from Region 11; North Cotabato, Sarangani, Sultan Kudarat and Maguindanao from Region 12 or ARMM; and Agusan del Norte, Agusan del Sur and Surigao del Sur from Region 13.

Five components in transforming PH agri-enterprises

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The RAPID Growth pavilion at IFEX Philippines NXTFOOD ASIA.

Under the RAPID Growth project, five levels of interventions will be implemented to ensure the holistic development of farmer and MSME beneficiaries, namely:

  • Direct Assistance to Enterprises -To strengthen complementary activities necessary to boost investments along the four commodity value chains. This includes the provision of conditional matching grants and partnership/coordination for the rehabilitation of farm-to-market roads to improve the connectivity of production areas in intended markets.
  • Institutional Strengthening – To intensify the promotion of MSMEs and farmer in the four commodity value chains. The interventions include the establishment of provincial networks of Negosyo Centers to also serve as one-stop-shops; development of MEs and cooperatives as service hubs to provide basic services to farmers; facilitation of inclusive and equitable partnerships between farmers and SMEs; and, capacity building of LGUs on the supervision of FMR rehabilitation.
  • Technical Assistance to Financial Service Providers (FSPs) – To provide capacity building to companies that provide accessible financial products and services. This includes consultancy for FSPs, capacity building for cooperatives and support to Agricultural Guarantee Fund Pool (AGFP) and Philippine Crop Insurance Corporation (PCIC), among others.
  • Innovation Fund – To provide incentives to private equity and venture capital firms to finance SME capital requirements. This will include innovative financial instruments as an alternative to simple loan products and develop non-loan products and services, among others.
  • Management, Monitoring and Evaluation – To implement an approach that will feature public-private partnerships, embedding project management in DTI and building capacities of public and private partners, among others.

The RAPID Growth Project was proposed to directly address policy commitments of the Philippine Government aligned with the Sustainable Development Goals (SDGs) that are of high relevance in eliminating poverty and reducing inequality.

Anchored in the government’s ‘Pagbabago’ pillar, this project seeks to address the Philippine Development Plan 2017-2022 target outcomes which are (1) expanding economic opportunities and (2) increasing access to economic opportunities including smallholder farmers and fisherfolks.

Likewise, through this project, the DTI is set to prioritize the micro, small, and medium enterprises (MSMEs) as the key pillar of its economic program. This approach will facilitate collaboration among public agencies in supporting agriculture-based enterprises and synergies among stakeholders. DTI’s capacity to broker cross-sectoral synergies and partnerships will be upgraded at national, regional and provincial levels.

The project is funded by IFAD through a combination of Loan and Grant; Government of the Philippines (GoP); Local Government Units (LGUs); Financial Service Providers (FSP).

IFEX Philippines NXTFOOD ASIA 2019 opens to overwhelming response

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From right to left: Embassy of Malaysia, Chargé d’Affaires a.i. Rizany Irwan bin Muhamad Mazlan; Department of Agriculture, Program Director  Bernadette San Juan; Embassy of the Bolivarian Republic of Venezuela Ambassador Extraordinary and Plenipotentiary, Capaya Rodriguez Gonzales; Center for International Trade Expositions and Missions, Executive Director Pauline Suaco-Juan; Department of Trade and Industry, Secretary Ramon Lopez; Cabinet Spouses Association, Inc, Executive Secretary Atty. Betty Medialdea; Department of Trade and Industry, Undersecretary Abdulgani Macatoman; Philippine Food Processors  and Exporters Organization, Inc., President Roberto Amores and Embassy of Hungary, Ambassador Extraordinary and Plenipotentiary, Dr. Jozsef Bencze.

Manila Philippines – The 13th edition of IFEX Philippines NXTFOOD ASIA recorded a successful opening last May 24 at the World Trade Center Metro Manila. Inaugurated by top government officials and diplomats, the event is considered as the biggest gathering of delectable and export quality food finds.

Philippine food exporters are now enjoying the encouraging response of local and foreign trade buyers, foodies and consumers as the event continues to attract thousands of visitors.

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Droves of visitors excited to discover new food products at IFEX Philippines NXTFOOD ASIA.

Beyond efforts to expand food exports, IFEX Philippines NXTFOOD ASIA also aims to pique the interest of local consumers to appreciate the exquisite quality of Filipino offerings at par with the world’s standards.

The event features the Islands on a Plate special setting that serves mouthwatering dishes prepared by Chef Bea Nitard of Via Mare, who lent her expertise in curating the use of Premium 7 ingredients such as cacao, coffee, mango, tuna, banana, pineapple and coconuts.

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From left to right: DTI Secretary Ramon Lopez samples a Filipino product with Via Mare’s Chef Bea Nitard and CITEM Eexecutive Director Pauline Suaco-Juan.

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Savory paella, one of the dozens of delectable tasting dishes served in the Islands on a Plate Special Setting at IFEX Philippines NXTFOOD ASIA.

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Chef Helmut Holzer (center) at the IFEX Connect

Chef Helmut Holzer, award-winning culinary master and certified European and American Master Chef, graced IFEX Phillippines NXTFOOD ASIA as luminary guest.

 

 

Agribusiness forums lead seminars at this year’s IFEX Philippines NXTFOOD ASIA

  • The 13th edition of the IFEX Philippines opens this weekend with a slew of food-tasting and knowledge-sharing activities.
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Philippine dried mango facility

MANILA, Philippines – The biggest international food fair in the country opens its doors this May 24-26 to welcome local and foreign trade buyers and food enthusiasts at the World Trade Center Metro Manila (WTCMM). Featuring the Premium 7 (coffee, cacao, coconut, mango, banana, pineapple, tuna) and Rising Stars (heirloom rice, calamansi, ube, pili nut, turmeric, malunggay, muscovado sugar, tamarind, dalandan) in the Philippine food export industry, IFEX Philippines is set to delight visitors with its various components and special settings designed to highlight and showcase Philippine food, ingredients and cuisine.

Organized by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), IFEX Philippines NXTFOOD ASIA brings the latest in the Philippine food scene to the tradeshow floor.

Along with more than 600 exhibitors and three full days of various food-tasting activities, IFEX Philippines will also host a slew of food export seminars featuring tracks on agri-investment and foreign market entry requirements.

These free seminars will be conducted by industry experts and leading practitioners to share their insights on the latest trends, innovations and best practices in the food exporting and servicing sector.

Knowledge sharing sessions

Day one of the food fair will start things off with the Agribusiness Investment Forum by the Department of Agriculture’s Agribusiness and Marketing Assistance Service (DA-AMAS). This forum will include tracks on pig husbandry, goat production and natural farming. Together with these agri-investment forums, day one will also feature Market Entry Requirement Tracks for the UK and Chinese markets, as well as a talk on market value-adding concepts.

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Harvesting raw cacao beans

 

The second day of the show will feature another round of Agri-investment Forums covering aquaculture, agri-technologies, high-value crops and cacao production. In addition, IFEX will also be hosting an exciting forum focused on The Business of Cacao with panelists from the Philippine and European cacao industries. There will be another market entry requirement track that will discuss Australia’s Food Regulatory System and Export Requirements. To cap off the second day of seminars, there will be a track discussing how entrepreneurs can properly handle and manage their intellectual property rights.

Discover the latest market trends in the food exporting industry with these knowledge-sharing sessions on the first and second days of IFEX Philippines NXTFOOD ASIA on the 24th and 25th of May 2019 at the World Trade Center Metro Manila.

Visitors may also visit the featured special settings and participate in the different food-tasting activities scheduled throughout the entire event. These include Food Philippines, Asian Food Champions, Islands on a Plate, Flavors and Spices Garden, The Cold Room: Seafood at Sub-Zero, Philippine Cacao and Tropical Wines and Spirits.

This year’s edition of IFEX Philippines is co-organized with the DTI’s Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).

“KNOWLEDGE SHARING SESSIONS”

IFEX Food Export Seminars

Get ahead with the latest market trends and tools of the trade in the food exporting industry at the IFEX Food Export Seminars where the latest trends, innovations and best practices in the food exporting and servicing sector will be discussed by industry experts and practitioners.

Seminar tracks like the Agri-Investment Forum by the Department of Agriculture-Agribusiness and Marketing Assistance Service (DA-AMAS), Market Entry Requirement Tracks for the Australia, China and UK markets, and Market Compliance Tracks such as Kosher and Intellectual Property Rights will give ample learning opportunities to food SMEs that aim to succeed in the industry.

For more information on the schedule of seminars and activities, visit www.ifexphilippines.com.

 

From trend to mainstream: PH rises in the world of food

IFEX Philippines NXTFOOD ASIA presents the next big thing in Filipino food at Islands on a Plate

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Rustic bibingka.  A modern reinvention of the homegrown Philippine favorite rice cake during Christmas season.

Manila, Philippines ‐‐ This year, Filipino food and chefs have been getting rave reviews and international recognition for their culinary technique, creativity and usage of local ingredients.

National Geographic has listed Filipino food as one of the top food trends in 2019 with the food rave on Filipino-led eateries across the globe such as Washington DC’s Bad Saint and LA’s Lasa, Mamasons’ in London, as well as Filishack, The Adobros and Mamasons’ in London.

Filipino-American chef Tom Cunanan of Bad Saint finally won as the Best Chef: Mid-Atlantic at the James Beard Awards, which is considered the “Oscars” of the culinary world.

Meanwhile, Toyo Eatery, led by Filipino culinary star Jordy Navarra, has recently entered the list of prestigious Asia’s 50 Best Restaurants 2019 as the only Philippine entry at rank 43.

As the world craves for Filipino cuisine, it begs a question: what is next for Philippine food?

“The next step for Filipino food is to channel all of its culinary technique, wealth of ingredients and traditions from a global sensation to actually become a mainstream staple on dining menus all over the world,” shared Pauline Suaco-Juan, the executive director of the Center for International Trade Expositions and Missions (CITEM).

CITEM is the export promotion arm of the Department of Trade and Industry (DTI) and the agency that is mandated to promote Philippine food in different international exhibits in UAE, US, Germany, Japan, Taiwan, China and many more.

“The complexities and diverse flavors of our homegrown dishes are now being unraveled to the global audience thanks to the brilliance of Filipino chefs and restaurants abroad with their refined culinary techniques and choice of quality Asian ingredients, as well as the Philippine food exhibits overseas,” Suaco‐Juan said.

“Now is an exciting time for Philippine food. Our local cuisine is rising in the world of food and we want to push for Filipino food products, dishes and ingredients to become the next big Asian trend,” she added.

This statement comes a day before CITEM opens its gate to thousands of local and international food buyers and culinary influencers to check out what’s the next big thing in Asian food in IFEX Philippines NXTFOOD ASIA at the World Trade Center Metro Manila (WTCMM), Pasay City from May 24‐26, 2019.

According to Suaco-Juan, IFEX Philippines NXTFOOD Asia seeks to answer the question “What’s NXT in the world of FOOD?” by giving exhibitors from the Philippines and beyond a platform to showcase premium food exports, emerging trends, best practices, and industry innovations to the world’s biggest buyers.

A highlight of the event is the showcase of the country’s “Premium 7” export products, namely banana, coconut, coffee, cacao, mango, pineapple and tuna. Foodies attending the event can also relish dishes or products made with the “Rising Stars of Filipino food,” which include ube, calamansi, turmeric (luyang dilaw), moringa (malunggay), muscovado rice and heirloom rice, among others.

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Open-faced mango and premium red tuna salad. A fusion of the corned tuna sourced from the pristine waters of  General Santos City with a tangy zest of fresh Philippine mango and mango poppers from Cebu.

“International foodies and chefs across the globe are welcomed to see, taste and experience the wealth of ingredients in the Philippines and see how they can use it in their own local dishes,” said Suaco‐Juan.

“We cannot wait to show the world what makes Filipino food a champion. We want the world to know that when it comes to food, the best in taste and quality can be found in the Philippines,” she added.

Islands on a Plate celebrates Philippine food

As the country’s biggest export-oriented food show, IFEX Philippines NXTFOOD ASIA is taking foodies all over the world in a gastronomic feast of Filipino flavors in the Islands on a Plate special setting.

This special setting will feature the heirloom cuisines and iconic food products from Luzon, Visayas and Mindanao with the inclusion of a Halal Pavilion, One Town One Product (OTOP) Pavilion and a Seafood Pavilion by the Bureau of Fisheries and Aquatic Resources (BFAR).

It shall also have a special pavilion for food producers hailing from Central Luzon, CALABARZON, Central Visayas, Eastern Visayas, Northern Mindanao, Davao Region and SOCCSKSARGEN, as well as the provinces of Negros Occidental, Misamis Oriental and Taguig City.

“Foodies will be able to taste and get an intimate knowledge on the roots of the country’s most popular dishes and delicacies across the regions straight from the some of the same culinary minds who have made those iconic and part of Filipino culinary tradition,” explained Suaco-Juan.

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Diners relish and take photos of the dishes served at the IFEX Philippines Media Preview.
Dishes were prepared using the Premium 7 export products and Rising Stars of Filipino food
to highlight the culinary strength of the Philippine top food exports and give a gastronomic
preview on what to expect on the Islands on a Plate special setting.

To highlight the use of the Philippines’ Premium 7 and the Rising Star of Filipino food, CITEM invited selected members of the media in an exclusive 12-course merienda cena dining experience presented with Via Mare and Chef Bea Nitard ingredients.

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Taba ng talangka with roasted kinurat rice. Heirloom rice from Kalinga with a dash of coconut vinegar (pinakurat) and topped with aligue and ginger.

Included in the lineup of dishes were rustic bibingka, pirurutong bumbong, open-faced mango and premium red tuna salad, calamansi sherbet with pomelo bits; Cebuanong alimasag ala brandade gratinee; Batangas turmeric rice with chicken inasal; taba ng talangka with roasted kinurat rice; and champoradong waray with danggit. Also served for desserts were crème emperatrice, turon with chocolate and caramel filling, tropical fruit cake flambe and spicy chocolate ginger bombs.

“The abundance, diversity and flexibility of our local ingredients make the Philippines one of the best sources of food products and culinary inspirations in the world. You really just have to be at IFEX Philippines NXTFOOD ASIA to see, taste and experience it,” she added.

This year’s edition of IFEX Philippines is co-organized with the DTI’s the Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).

Visit www.ifexphilippines.com/ to sign up for the event or to check out more details. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.

 

DTI-CITEM eyes P10.5B sales in IFEX Philippines NXTFOOD ASIA

  • More than 2,000 international and local buyers have already signed up for the event to check out the latest export products and services of around 650 food exhibitors in the country’s biggest food event.
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Pineapple, one of the country’s Premium 7 export products, will be showcased at IFEX Philippines NXTFOOD ASIA.

Two hundred two million dollars or more than 10.5 billion pesos worth of export and domestic sales are expected to be generated by around 657 local and international food exhibitors in the upcoming 13th edition of IFEX Philippines on May 24-26, 2019 at the World Trade Center Metro Manila (WTCMM) and the Philippine Trade Training Center (PTTC).

This is the working target of its organizer, the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).

“Excitement is mounting for the newly rebranded IFEX Philippines NXTFOOD ASIA with all its fresh show features and special activities for trade buyers and visitors coming from different parts of the globe,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

“We expect this escalating level of interest and enthusiasm will translate to a higher sales turnout for our international and local exhibitors,” she added.

Presenting ‘NXTFOOD ASIA,’ this year’s edition will showcase Asian food featuring the latest food innovations, trends and best practices in the industry with the participation of Asian food manufacturers, experts, culinary masters, enthusiasts and other stakeholders in the food world.

Featured in the three day event are Asian and Philippine food products from 10 food sectors, namely: (1) Alcoholic and Non-Alcoholic Beverages; (2) Coffee, Herbal teas, and Cocoa; (3) Fresh and Processed Seafood; (4) Fruits and Vegetables; (5) Grains, Cereals, and Commodities; (6) Herbs and Spices; (7) Meat and Poultry; (8) Natural, Healthy, and Organic Products; (9) Specialty, Ethnic, and Gourmet Products; and (10) Food Processing Equipment, Packaging Materials, Refrigeration, and Storage.

Organized by DTI-CITEM, IFEX Philippines NXTFOOD ASIA is the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients. It is co-organized with the Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).

Thousands of buyers all over the world crave PH and Asian Food

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Negotiations between buyer and exhibitors happen at IFEX Connect area.

For its 13th edition, more than 2,000 international and local buyers have already signed up for the event to check out the latest export products and services of around 650 food exhibitors in the country’s biggest food event.

The top 10 buyer country of origin of international buyers in the upcoming event are from the USA, UAE, China, Japan, Australia, Canada, Singapore, Malaysia, South Korea and Qatar.

“We have strengthened our event marketing and Very Important Buyer (VIB) program to attract international buyers who include international and local retailers, wholesalers, specialty store owners, importers, buying agents, hotelier or restaurateurs,” noted Suaco-Juan.

“We are also expecting big buyer delegations to check out the latest offering of Philippine and Asian food in IFEX Philippines such as the chocolate buying missions from Belgium and San Francisco, Shanghai firms as well as the group from Guangdong International Food Association,” she added.

Top VIBs joining IFEX Philippines include TNT Supermarket, Inc. from Canada; Heuschen & Schrouff Oriental Foods Trading B.V. from the Netherlands; Beagley Copperman BV from Belgium; H Mart GBK and Pure Sales, Inc. from the US; Lulu Hypermarket LLC, Al Maya Group, Al Rawabi Group of Companies and New Era Gulf General Trading LLC from UAE; Truebell Marketing and Trading LLC and Integral Food Services WLL from Qatar; Hurxley Corporation  and Cocowell Corporation from Japan; Hyundai Green Food and Eland Retail from South Korea; and Goodfarmer Foods Holding (Group) Co., Ltd. and Shanghai Laiyifen Co., Ltd. from China.

DTI-CITEM opened its ‘IFEX Connect’ program, a customized platform for integrated business-to-business (B2B) matching services to help buyers identify and screen potential business partners among the exhibitors in collaboration with DTI’s Export Marketing Bureau (EMB).

According to Suaco-Juan, exhibitors and buyers can take advantage of the G-Mart Private Label Matching Program at IFEX Connect. IFEX Very Important Buyers (VIBs) are also expected to hold pre-arranged business-to-business meetings through this venue.

IFEX Philippines 2018 performance

In the previous edition of IFEX Philippines, DTI-CITEM surpassed its targets with over USD 256 million worth of export and domestic sales from 513 international and local exhibitors.

Among the 10 product sectors in the event, natural and organic products emerged as the best-selling category, which generated USD 29.9 million worth of sales. It was followed by fine food and specialties at USD 29M; fresh and processed fruits and vegetables at USD 22.6M; grains and cereals at USD 12.9M; and beverages at USD 8.55M.