IFEX Philippines: Asia-Pacific’s biggest food and ingredients trade fair gears up for 11th edition

DTI-CITEM is now accepting space applications from local and foreign companies aiming to connect with global buyers.

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The International Food Exhibition (IFEX) Philippines, the biggest and most respected sourcing platform for Asian heritage food and ingredients, offers numerous benefits to exhibitors from market visibility to brand credibility.

A dynamic platform to strengthen connections with top international buyers, importers, and retailers, IFEX Philippines ensures exhibitors maximum exposure of their products and services as well as a valuable business matching and networking experience.

“With over 5,000 local and foreign trade buyers and visitors in the successful 2015 edition, IFEX Philippines is the prime stage for our local SMEs who wish to build their presence and expand their customer base; this is the ideal meeting place to create a lasting and profitable connection with the international market,” said CITEM Executive Director Rosvi C. Gaetos.

IFEX Philippines provides companies the chance to meet with a higher number of quality buyers in one or two days than one would typically be able to meet with through other forms of marketing strategies in a similar time frame.

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Local and foreign visitors of IFEX Philippines are comprised of importers, retailers, wholesalers, distributors, consolidators, trading firms, retail chains, hoteliers and restaurateurs, airlines, ship chandlers, commissaries, caterers, service providers, and health and fitness specialists/consultants.

Major international brands sourcing at IFEX Philippines include among many others Americana Quality, Carrefour, Emke Group, E-Mart, Lulu, Met, Foodmarkets, Sysco, Takashimaya, and Woolworth, while Philippine brands are 7-Eleven, Duty Free Philippines, Hyatt Hotel, Metro Gaisano, New City Commercial Corporation (NCCC) Supermarket, Philippine Airlines, Puregold, Robinsons Supermarket, Rustan’s, Shopwise, SM, and Walter Mart.

DTI-CITEM develops SMEs into globally competitive industry players through IFEX Philippines

“IFEX Philippines offers more than just an exhibition and a business event. Through its different trade show features and programs such as food industry seminars, IFEX Philippines is also where entrepreneurs and enthusiasts feel the pulse of the food industry and see the direction it is heading, what is currently good or bad in the venture, and the other options they can consider to grow their business,” Gaetos added.

Products from Quezon City

In the 2015 edition, IFEX Philippines gathered food industry experts from around the world to give the latest updates on market entry requirements and food trends, agribusiness packages, and franchising. Market entry seminars with titles “How to Succeed in the US Specialty Food Market for International Companies,” “Korean Market Access Seminars for Philippine Food Manufacturers,” and “Doing Business with the European Union Using GSP+” were held along with “Halal Concerns and Awareness on Various Products” for the Halal seminar track; “How to Invest in the Right Franchise” for the franchising track; “Business Prospects in Organic Agriculture” for the agribusiness investment track; and “Setting Up Your Specialty Coffee Shop” for the specialty coffee track.

Products from Taguig City

Through CITEM’s Partner City Program, capability-building interventions in business, production, and innovation were introduced to select heritage and specialty food manufacturers in Pasig City, Quezon City, Taguig City, and Dagupan City for the Partner City Program. The program focused on the unique and specific needs of each company, assisted the SME food producers to become dynamic and competitive players in the local and international food trade industry.

Products from Pasig City

The products of the IFEX Philippines 2015 Partner Cities – gourmet food, snacks, pastries, processed meat and fish, local delicacies, condiments, sauces, and chocolates – were presented in a special setting open to local and foreign trade buyers during the exhibition.

Products from Dagupan City

In another trade show highlight, DTI-CITEM gathered in an exclusive business matching environment called the Grocer’s Exchange Mart or G-MART the leading Philippine food export companies equipped for private labelling to meet with top level buyers from global retail chain operators. It assisted both the exhibitors and the trade buyers in quickly finding the right exporter and distributor for their business.

The Department of Agriculture (DA), co-organizer of CITEM in IFEX Philippines, gathered companies from all over the country and featured fresh marine and agricultural products; processed meat products (bacon, chorizo, sausages, nuggets, etc.); a variety of healthy and natural food, snacks, and beverage made of coconut, banana, mango, pili, squid, fish, anchovy and corn; exotic tea and candies from chaya, guyabano, mangosteen, ginger, and turmeric; and heirloom rice. Through IFEX Philippines, small business from far regions were able to present their products to interested major supermarkets and retail chains.

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The Department of Agriculture Pavilion in IFEX Philippines 2013.

IFEX Philippines is the springboard for more trade exhibitions – abroad

Participating at IFEX Philippines not only lets SMEs meet visiting trade buyers here in the Philippines, but also provides opportunities to join exhibitions and selling missions in other countries.

A prime mover in export marketing, driving numerous official Philippine participation in overseas trade exhibitions and notable promotional endeavors for food and beverage products, DTI-CITEM, takes SMEs with trade fair experience in IFEX Philippines to international food exhibitions such as Winter Fancy Food Show in USA, Gulfood in UAE, FOODEX in Japan, Food Taipei in Taiwan, Sial in France, and Anuga in Germany. DTI-CITEM provides thorough assistance to each company, from acquiring the necessary certifications to visual merchandising to transacting with interested buyers.

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Healthy, organic, and natural products from the Philippines were showcased at the Anuga trade fair in Germany in October 2015.

The 11th IFEX Philippines is slated on May 19-21 2017 at the World Trade Center Metro Manila (WTCMM) and at the Philippine Trade Training Center (PTTC) in Pasay City. Interested Philippine and international exporters and manufacturers are encouraged to participate in another exciting edition of the biggest food, ingredients, and beverage trade fair in Asia-Pacific.

IFEX Philippines is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), with support from the Department of Agriculture.

CITEM is the owner and organizer of the trade exhibition Manila FAME: The Design and Lifestyle Event and venue brand HallONE: Design for Exports

Interested parties may contact Ms. Rowena Mendoza at telephone number 8312336/8312201 local 257 or e-mail rmendoza@citem.com.ph, or visit www.ifexphilippines.com.

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Last February, DTI-CITEM headed a delegation of Philippine SMEs in the world’s largest annual food and hospitality trade show, Gulfood in Dubai, UAE. The participation sealed over USD109 M worth of negotiated sales.

HallONE’s Maiden Showcase at IFEX Philippines 2015 Generates Outstanding Results

In line with its mission to promote, celebrate and inspire Filipino craftsmanship and creativity, HallONE, the country’s venue brand for year-round product sourcing, creativity and design-driven events, marked its first participation in the IFEX Philippines 2015 with a superb number of inquiries and interest from local and foreign trade buyers.

The successful 10th edition of the International Food Exhibition (IFEX) Philippines was held at the SMX Convention Center on May 21-24, 2015, as one of the parallel activities of the APEC Summit this year hosted by the Philippines. The Center for International Trade Expositions and Missions (CITEM), export promotions arm of the Department of Trade and Industry, organized the biennial IFEX Philippines.

The attractive HallONE display created an immense impact to the buyers and visitors coming up in the second floor of the SMX Convention Center on May 21-24, 2015.
The attractive HallONE display created an immense impact to the buyers and visitors coming up in the second floor of the SMX Convention Center on May 21-24, 2015.

“The inspiring success of HallONE in the recently concluded IFEX Philippines proves that it is a reliable wing in our agency’s promotion of the country’s export industry. With the sustained and steadfast conduct of activities in HallONE through product sourcing, creativity and design-driven events, exhibitions, and stakeholder support services, CITEM fortifies its position as the export promotions arm of the Philippine Department of Trade and Industry,” said Ms. Rosvi C. Gaetos, Executive Director of CITEM.

HallONE exhibited some of the newly launched artisanal and distinctive food products which elicited very strong interest and 116 inquiries from Philippine company owners and 25 inquiries from various foreign buyers including those from the United Arab Emirates, Korea, China / Taiwan, and Japan, among others. Bote Central Inc.’s civet coffee (Coffee Alamid) became an instant favorite among the products sampled for the show visitors, guests, and buyers, particularly among the East Asian buyers. Aside from beverage sampling, representatives of the Coffee Alamid company also explained about their support for the non-caging of Philippine civets and the empowerment of local coffee farmers.

Foreign and local buyers, media, and guests couldn’t resist taking a sip of the sampled Coffee Alamid by Bote Central, Inc. and novel beverages by Destileria Limtuaco & Company, Inc. at the HallONE area.
Foreign and local buyers, media, and guests couldn’t resist taking a sip of the sampled Coffee Alamid by Bote Central, Inc. and novel beverages by Destileria Limtuaco & Company, Inc. at the HallONE area.

Destileria Limtuaco & Company, Inc.’s free tastes of its artisanal beverages, utilizing natural ingredients like cacao, coffee, dalandan, calamansi, coconut sap and mango, also earned rave responses and inquiries from the HallONE buyers. The company also exhibited its notable liqueurs including the Lambanog, Manille, Intramuros, Amadeo, and Very Old Captain rum (IFEX 2015’s Katha product excellent awardee).

Some of the HallONE showcase which yielded positive feedback from buyers were Grand Alphatech International Corp.’s ready-made merienda mixes including those for ‘puto’, ‘kutsinta’, ‘sapin-sapin’ and other native Filipino snacks, as well as Raw Brown Sugar Milling Co.’s muscovado products.

The featured food products at HallONE’s exhibit area was accented by the abaca fiber containers from Tadeco Home Décor and the iconic planters from Lightworks Resources Inc. which were topped with topiary plants.  These Home accessories, which are also featured at HallONE’s year-round facility in Pasay City, added an elegant and relaxed ambience to the overall exhibition of HallONE.

As one of CITEM’s signature brands, HallONE actively promotes and supports the growing Philippine export industry through brand building events and exhibitions. Likewise, HallONE brings the Filipino craftsmanship and manufacturing skill to global platforms such as IFEX Philippines as a celebration of world-class Philippine artistry.

HallONE opened its year-round sourcing facility on 20 December 2012 at the International Trade Center (ITC) Complex, Roxas Boulevard corner Sen. Gil J. Puyat Avenue, Pasay City, now featuring top quality export products not only from the Home sector, but also from the Fashion and Food industries as well. To visit its design-driven facility, contact its secretariat office at telephone number +6328312201 local 253/600.

10 food startups represented global potential of SME innovation at 10th IFEX Philippines

A fresh crop of innovative food concepts had been selected by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), as the embodiment of SME innovation in the local food sector.

The 10 startup food companies were chosen through CITEM’s Red Box Food program, which serves as the primary platform for promising food enterprises, to showcase innovative specialty food products with strong potential for the international market.

Red Box Food was one of the highlights of the 10th International Food Exhibition (IFEX) Philippines, the biennial food trade show and a leading source of Asian food, ingredients, and raw materials.

“With the onset of the ASEAN economic integration, the Red Box Food program provides incentives to the local food SME sector to become globally competitive by developing artisanal food concepts that will surpass trends and widen the landscape of domestic cuisine,” said Rosvi Gaetos, executive director of CITEM.

Launched in 2013, the Red Box encourages and nourishes raw entrepreneurial talent from the fashion and luxury home furnishing sectors. This year marks the Red Box program’s first venture into the food sector.

Aside from the participation at IFEX Philippines 2015, Red Box Food assists the 10 chosen startups through the use of sustained market-engaging tools across various global platforms. With this effort, CITEM seeks to further cultivate the country’s reputation as a leading source of innovative food exports.

Artisanal food products are made by modern craftsmen who are intimately involved in the creation of their product — from ingredient selection, to production, all the way to branding and distribution. They are often produced on a small-scale basis, to preserve the quality of flavor and presentation.

Adam’s Seriously Good Ice Cream was initially created by Adam Lieberman to supplement the dessert menu of a local Japanese restaurant. Made with the finest ingredients through an intricate double cooking method, the artisanal ice cream took on a life of its own after the demand for it surpassed that of the other items on the menu.

From local organic peanuts to Spanish Manchego cheese, Adam’s Ice Cream takes no compromise in crafting their sophisticated flavors.

Adam’s Seriously Good Ice Cream
 Adam’s Seriously Good Ice Cream
Adam’s Seriously Good Ice Cream
Adam’s Seriously Good Ice Cream

Made by self-confessed chocolate lover Miguel Vargas, Bucky’s Not A Brownie does its best to differentiate itself from the familiar chewy treat. Despite looking like one, it can be described as a combination of flourless chocolate cake, brownies, and fudge.

Bucky’s takes its name from Miguel’s childhood, a time of rebelliousness that is embodied in the sweet treat’s anti-brownie status.

Bucky’s Not A Brownie
   Bucky’s Not A Brownie
Bucky’s Not A Brownie
      Bucky’s Not A Brownie

Chili Chili Bang Bang is based from a slow-cooked chili con carne recipe that has been handed down as a family culinary heirloom. By creating variants with tasty new twists, its creators seek to introduce this rather obscure dish to the mainstream Filipino palate.

As a dip, a topping, or on its own, Chili Chili Bang Bang demonstrates the versatility of chii con carne.

Chili Chili Bang Bang
        Chili Chili Bang Bang
Chili Chili Bang Bang
        Chili Chili Bang Bang

Chef Arnold Bernardo combined familiar local ingredients with some international flavors to create Deep Dips, gourmet creations that have found more culinary applications besides dipping and topping. More than 40 variants later, the bottled mixes are poised to take traditional Filipino flavors to the modern international market.

Of all the possible types of food to make, Chef Arnold chose the underserved dips market simple because he wants to set trends instead of following them.

Deep Dips
    Deep Dips
Deep Dips
                  Deep Dips

EDSA Beverage Design Group was borne out of the desire to explore the upper limits of liquid cuisine. The group develops coffee, cocktails, sodas, and beer using the best and freshest ingredients available in the market, resulting in some of the most interesting home-brewed beverages.

In the pursuit of the noble beverage, EDSA BDG also conducts beverage courses in at their headquarters.

EDSA Beverage Design Group
EDSA Beverage Design Group
EDSA Beverage Design Group
EDSA Beverage Design Group

There are sweet rice-based varieties of the Japanese sushi, but few cross the line to become true cake desserts like Pink Wasabi. Pastry Chef Anna Chua hand rolls Kashi Maki to create more than a dozen bite-sized flavors that combine the richness of cakes with the artistry of Japanese sushi.

Like traditional Japanese sushi, each Kashi Maki is carefully rolled by hand to create edible pieces of art.

Pink Wasabi
Pink Wasabi
Pink Wasabi
Pink Wasabi

Gerald Montelibano created Slurp Coffee after failing to find a shop that brews the blend he wants. The young brand is known for its readily available cold-brewed blend, but what sets it apart is the option for ordering batches that can be customized according to all sorts of preferences.

Each “dose” is served in an amber medicine bottle and is treated very much like a doctor’s “prescription.”

Slurp Coffee
Slurp Coffee
Slurp Coffee
Slurp Coffee

Husband and Wife tandem Marc and Tricia Castrodes quit their day jobs to create The Original Cookie Sticks — an interesting twist to an all-time classic.  A desire to make cookies more convenient led to this handier version of the classic favorite, marketed as the perfect snack on the go.

The stick shape and cup packaging has been carefully thought out for maximum portability.

The Original Cookie Sticks
The Original Cookie Sticks
The Original Cookie Sticks
The Original Cookie Sticks

The many flavors of Up In The Clouds Ice Cream are quirky and artisanal enough to satisfy discerning palates without being too sophisticated for fun. Featuring variants such as Butterbeer and Me Lychee, the many tastes of this hip ice cream brand is a reflection of its creators’ light and creative attitude on daily life.

From a passion project, Up in the Clouds Ice Cream has grown to become one of the most sought-after treats in food bazaars.

Up In The Clouds Ice Cream
Up In The Clouds Ice Cream
Up In The Clouds Ice Cream
Up In The Clouds Ice Cream

Voila! Jars were created with one goal in mind: to enable just about everyone to make cakes on their own as they please. Creator Ryan Tan put together his love for French soufflé and Belgian chocolate to end up with three-step, ready-to-bake cakes in a jar.

Aside from simplifying the cake-making process, the creators of Voila! Jars encourage customization with just about any imaginable dessert topping.

Voila! Jars
Voila! Jars
Voila! Jars
Voila! Jars

IFEX Philippines 2015 culminates its 10th edition with a boost in PH exports

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) co-organized this year’s International Food Exhibition (IFEX), with the Department of Agriculture (DA), ended its 10th edition with exhibitors and their new business alliances happily looking forward to a productive year ahead in their export sales.

In the welcome reception held at SMX Convention Center, Trade and Industry Usec. Ponciano Manalo, Jr. delivered a message from Pres. Benigno “Noynoy”Aquino III, “this event reiterates that the Philippines is now open for business with the international market, and that such program further empowers the industry of micro, small and medium enterprises (MSMEs) in the country”. That the Philippines was open for business in the international market was evident in the volume of inquiries by foreign trade buyers translated into economically viable business opportunities for Philippine exporters and manufacturers.

Contributing to the successful four day event was the partnership of the public and the private sectors from several local government units, food exporters and manufacturers and the international market. The 10th IFEX Philippines 2015, the most talked about food and ingredients show, staged TasteAPEC@IFEX, the official parallel activity to the Asia Pacific Economic Cooperation (APEC) Summit 2015, which featured top food products from over 750 exhibitors, guest chefs and baristas from the Philippines and APEC economies.

DTI Undersecretary Ponciano Manalo and US Ambassador to the Philippines Philip Goldberg exchanges ideas on cranberry products at the US Pavilion during the 10th edition of IFEX Philippines 2015
DTI Undersecretary Ponciano Manalo and US Ambassador to the Philippines Philip Goldberg exchanges ideas on cranberry products at the US Pavilion during the 10th edition of IFEX Philippines 2015
DTI Undersecretary Ponciano Manalo and US Ambassador to the Philippines Philip Goldberg exchanges ideas on cranberry products at the US Pavilion during the 10th edition of IFEX Philippines 2015
DTI Undersecretary Ponciano Manalo and US Ambassador to the Philippines Philip Goldberg exchanges ideas on cranberry products at the US Pavilion during the 10th edition of IFEX Philippines 2015
(l-r) CITEM Executive Director Rosvi C. Gaetos, DTI Undersecretary Ponciano C. Manalo Jr., Viet Nam Trade Attaché Vu Viet Nga, Export Marketing Bureau (EMB) Head Senen M. Perlada, and exhibitors from Viet Nam pose during the 10th edition of IFEX Philippines. International Food Exhibition (IFEX) Philippines, the Asia’s ethnic food and ingredients trade show.
(l-r) CITEM Executive Director Rosvi C. Gaetos, DTI Undersecretary Ponciano C. Manalo Jr., Viet Nam Trade Attaché Vu Viet Nga, Export Marketing Bureau (EMB) Head Senen M. Perlada, and exhibitors from Viet Nam pose during the 10th edition of IFEX Philippines. International Food Exhibition (IFEX) Philippines, the Asia’s ethnic food and ingredients trade show.
Department of Agriculture (DA) Undersecretary for Operations Atty. Emerson Palad, Export Marketing Bureau (EMB) Head Senen M. Perlada, Senator Cynthia Villar, Ilocos Norte Governor Imee Marcos, DTI Undersecretary Ponciano C. Manalo Jr.,  and CITEM Executive Director Rosvi C. Gaetos at the Ilocos Norte Pavilion, International Food Exhibition (IFEX) Philippines 2015, the Asia’s ethnic food and ingredients trade show.
Department of Agriculture (DA) Undersecretary for Operations Atty. Emerson Palad, Export Marketing Bureau (EMB) Head Senen M. Perlada, Senator Cynthia Villar, Ilocos Norte Governor Imee Marcos, DTI Undersecretary Ponciano C. Manalo Jr., and CITEM Executive Director Rosvi C. Gaetos at the Ilocos Norte Pavilion, International Food Exhibition (IFEX) Philippines 2015, the Asia’s ethnic food and ingredients trade show.
(From l-r) Tourism staff members from the city government of Taguig Liza Del Valle and Arlene Vidal, Eunice Lagat from the Web Media Group, Executive Assistant from the City Economic and Investment Promotions Office Lea M. Camacam, City Economic and Investment Promotions Head Jorge Daniel S. Bacobo, Senator Cynthia Villar, Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos and Export Marketing Bureau Head Senen M. Perlada at the Taguig City Pavilion at IFEX Philippines 2015
(From l-r) Tourism staff members from the city government of Taguig Liza Del Valle and Arlene Vidal, Eunice Lagat from the Web Media Group, Executive Assistant from the City Economic and Investment Promotions Office Lea M. Camacam, City Economic and Investment Promotions Head Jorge Daniel S. Bacobo, Senator Cynthia Villar, Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos and Export Marketing Bureau Head Senen M. Perlada at the Taguig City Pavilion at IFEX Philippines 2015
(from l-r) Export Marketing Bureau Head Senen M. Perlada, DTI Undersecretary Ponciano Manalo, Senator Cynthia Villar, Dagupan City Mayor Belen Fernandez, Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Engr. Jane Rosario of the Dagupan City Engineering Office, City Budget Officers Cynthia Sinlao and Luz de Guzman, and CITEM Executive Director Rosvi Gaetos at the Dagupan City Pavilion at IFEX Philippines 2015.
(from l-r) Export Marketing Bureau Head Senen M. Perlada, DTI Undersecretary Ponciano Manalo, Senator Cynthia Villar, Dagupan City Mayor Belen Fernandez, Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Engr. Jane Rosario of the Dagupan City Engineering Office, City Budget Officers Cynthia Sinlao and Luz de Guzman, and CITEM Executive Director Rosvi Gaetos at the Dagupan City Pavilion at IFEX Philippines 2015.
Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Senator Cynthia Villar, Quezon City Vice Mayor Joy Belmonte, and OIC-Head Sikap Buhay Entrepreneurship and Cooperatives Office of Quezon City Mr. Alfredo Britaña, Jr. at the Quezon City Pavilion during the 10th IFEX Philippines 2015. International Food Exhibition (IFEX) Philippines, the Asia’s ethnic food and ingredients trade show.
Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Senator Cynthia Villar, Quezon City Vice Mayor Joy Belmonte, and OIC-Head Sikap Buhay Entrepreneurship and Cooperatives Office of Quezon City Mr. Alfredo Britaña, Jr. at the Quezon City Pavilion during the 10th IFEX Philippines 2015. International Food Exhibition (IFEX) Philippines, the Asia’s ethnic food and ingredients trade show.
CITEM Project Management Department Head Romleah Ocampo, DTI-OUTIPG Chief-of-Staff Althea Antonio, Senator Cynthia Villar, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos, Pasig City Cultural Affairs Office and Tourism Office OIC Noel Rivera, PLFI OIC Marilon Anselmo, PLFI Trainor Venus Manalo and Mayor’s Office Staff Aika Dare at the Pasig City Pavilion at the IFEX Philippines 2015
CITEM Project Management Department Head Romleah Ocampo, DTI-OUTIPG Chief-of-Staff Althea Antonio, Senator Cynthia Villar, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos, Pasig City Cultural Affairs Office and Tourism Office OIC Noel Rivera, PLFI OIC Marilon Anselmo, PLFI Trainor Venus Manalo and Mayor’s Office Staff Aika Dare at the Pasig City Pavilion at the IFEX Philippines 2015
Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Deputy Executive Director Rhea Matute, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos, Senator Cynthia Villar, Manila food and Wine Festival Director Melissa Sison-Oreta, and Chef Sau  del Rosario at the Taste by Design Food Trail at IFEX Philippines 2015
Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Deputy Executive Director Rhea Matute, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos, Senator Cynthia Villar, Manila food and Wine Festival Director Melissa Sison-Oreta, and Chef Sau del Rosario at the Taste by Design Food Trail at IFEX Philippines 2015
(From the 5th l-r) Agriculture Undersecretary for Operations Atty. Emerson Palad; Senator Cynthia Villar; DTI Undersecretary Ponciano Manalo, Jr.; CITEM Executive Director Rosvi Gaetos; Dagupan City Mayor Belen Fernandez pose for the cameras in one of the event’s special feature:  The Art of Kiping,  from the popular Pahiyas Festival in Lucban, Quezon province, as backdrop
(From the 5th l-r) Agriculture Undersecretary for Operations Atty. Emerson Palad; Senator Cynthia Villar; DTI Undersecretary Ponciano Manalo, Jr.; CITEM Executive Director Rosvi Gaetos; Dagupan City Mayor Belen Fernandez pose for the cameras in one of the event’s special feature: The Art of Kiping, from the popular Pahiyas Festival in Lucban, Quezon province, as backdrop
ASEAN-KOREAN CENTER sponsored several seminars on product development
ASEAN-KOREAN CENTER sponsored several seminars on product development
ASEAN-KOREAN CENTER sponsored several seminars on product development
ASEAN-KOREAN CENTER sponsored several seminars on product development
ASEAN-KOREAN CENTER sponsored several seminars on product development
ASEAN-KOREAN CENTER sponsored several seminars on product development

SPECIAL SETTINGS IN IFEX PHILIPPINES 2015

A feast of gustatory delights at the Taste by Design Food Trail

The International Food Exhibition (IFEX) Philippines, Asia’s most talked about food and ingredients show, concluded its 10th edition with a boost to Philippine’s export economy. As a parallel activity to the 2015 APEC Ministers Responsible for Trade (MRT) Meeting, IFEX Philippines set a bigger stage for the most exciting products and hottest food trends from APEC’s top member economies.

An exciting feature to this year’s event is the Taste by Design Food Trail – a unique showcase of the diverse tastes of local recipes and delicacies. The Center for Culinary Arts (CCA), the Official Food Presenter of the IFEX Philippines Regional Food Trail, featured an innovative and colorful rendition of the country’s most iconic dishes such as adobo, pancit, lumpia and desserts from Luzon, Visayas and Mindanao. Emerging food concepts are presented by selected local food companies in the Taste Test Trail which delighted guests and visitors.

An official event under the 2015 APEC Summit Conference, IFEX Philippines is a biennial event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), in cooperation with the Department of Agriculture – Agribusiness and Marketing Assistance Service (DA-AMAS).

A presentation of iconic dishes and desserts brought by the Center for Culinary Arts (CCA) at the Regional Food Trail in the 10th edition of IFEX Philippines.
A presentation of iconic dishes and desserts brought by the Center for Culinary Arts (CCA) at the Regional Food Trail in the 10th edition of IFEX Philippines.

TASTE-BY-DESIGN-FOOD-TRAIL

TV host and CCA mentor Chef Tristan Encarnacion joins the Regional Food Trail at the Taste by Design Food Trail with his colleagues and students at the IFEX Philippines 2015 to give their very own interpretation of featured dishes from Visayas.

Dessert samples prepared by students from the Center for Culinary Arts (CCA) for guests and visitors to relish at the Taste by Design Food Trail at the IFEX Philippines 2015.
Dessert samples prepared by students from the Center for Culinary Arts (CCA) for guests and visitors to relish at the Taste by Design Food Trail at the IFEX Philippines 2015.

APEC guest chefs exhibit their cooking skills during the IFEX 2015

As an official event under the 2015 APEC Summit Calendar and a parallel activity to the APEC Ministers Responsible for Trade (MRT) Meeting, the biennial trade fair IFEX Philippines stages TasteAPEC@IFEXPhilippines this year to present a large selection of the most exciting food products and the hottest trends in the food industries of APEC member economies: Australia, Brunei Darussalam, Canada, China, Chinese Taipei, Indonesia, Japan, Korea, Malaysia, Mexico, New Zealand, Peru, Russia, Singapore, Thailand, USA, and Viet Nam.

The Center for International Trade Expositions and Missions(CITEM), the export promotions agency of the Department of Trade and Industry (DTI), brings celebrated guest APEC chefs to the Summit of Flavors @ the Kitchen in the 10th edition of the International Food Exhibition (IFEX). They performed exciting live cooking demonstrations of their native cuisine and unique dishes.

IFEX visitors watch cooking demonstrations in the Summit of Flavors @ the Kitchen.
IFEX visitors watch cooking demonstrations in the Summit of Flavors @ the Kitchen.
Masterchef Vietnam 2014 Chef Hoang Minh Nhat prepared four signature dishes from her country: Cha ca La Vong, Cha Phuong, Banh Mi, and fresh spring rolls.
Masterchef Vietnam 2014 Chef Hoang Minh Nhat prepared four signature dishes from her country: Cha ca La Vong, Cha Phuong, Banh Mi, and fresh spring rolls.
Thai barista Suppaluck Petchplook demonstrates recipes of Siam coffee, which is produced from exotic herbs of Thailand, concocted with tomato and orange juices.
Thai barista Suppaluck Petchplook demonstrates recipes of Siam coffee, which is produced from exotic herbs of Thailand, concocted with tomato and orange juices.

Suppaluck-Petchplook2

Suppaluck-Petchplook

Junior chefs Philip Amarillo and Kyle Imao reunite at the Summit of Flavors @ the Kitchen as they exhibit their cooking skills using their own recipes highlighting the Premium 7 food ingredients of the Philippines.
Junior chefs Philip Amarillo and Kyle Imao reunite at the Summit of Flavors @ the Kitchen as they exhibit their cooking skills using their own recipes highlighting the Premium 7 food ingredients of the Philippines.
Cebu’s pride Junior Chef Philip Amarillo cooks his original recipes of tuna with coconut milk, and foamy banana with tablea.
Cebu’s pride Junior Chef Philip Amarillo cooks his original recipes of tuna with coconut milk, and foamy banana with tablea.

amarillo

Junior Chef Kyle Imao shows off his cooking skills with a demonstration of his own experimental recipe pancit luglug salad, and the French-inspired turon mille feuille, and mango dayap cheesecake.
Junior Chef Kyle Imao shows off his cooking skills with a demonstration of his own experimental recipe pancit luglug salad, and the French-inspired turon mille feuille, and mango dayap cheesecake.

Kyle Imao

Kyle Imao

Quezon City Partners with IFEX Philippines 2015

The largest and most populous city in Metro Manila, Quezon City, joins IFEX Philippines, the country’s celebrated food trade show organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).

Quezon City is one of the participants of IFEX Philippines’ Partner City Program, a trading platform that aims to assist small and medium food producers and manufacturers that will place them at par with major key players in the local and international food trade industry.

“We, at Quezon City, are preparing our micro- and small entrepreneurs to be more competitive given the coming ASEAN integration. We want to make sure that they level up in their standard of performance as entrepreneurs because we have to be competitive participants in the global economy,” said Quezon City Vice Mayor Ma. Josefina Belmonte.

The local government of Quezon City, local food entrepreneurs, and CITEM gathered in a two-session briefing, where food consultants Ms. Rose Kwan (for Food Safety and Export Compliances), Ms. Luz Lizada (for Food Technology and Food Safety), and Engr. Abner Villahermosa (for Business Development and Branding), crafted a comprehensive and specialized product development program for each participant after an initial evaluation of the readiness of the entrepreneurs’ products for IFEX Philippines 2015.  Factory visits and intervention activities such as class sessions on Philippine Food and Drug Administration (FDA) requirements, prerequisite programs in food hygiene, and mentoring activities on product and site evaluation, product and process compliances, and packaging development were likewise performed to provide appropriate recommendations to participating companies.

“There is a steadily increasing demand for locally produced specialty dishes and heritage food items in the market today, and trade buyers should take advantage of the business partnership and opportunities offered by our Partner Cities’ small and medium food entrepreneurs,” said CITEM Executive Director Rosvi C. Gaetos.

From Left to Right: Melvin Roxas and Norman Bagulbagul (CITEM Exhibition Designers), Jennifer Bautista (Quezon City Project Development Officer), Angeli Lirag (CITEM PCP Project Coordinator), Alfredo Bretaña (OIC-Head, Sikap Buhay Entrepreneurship and Cooperative Office), Vice Mayor Ma. Josefina Belmonte, Vicky Arellano (PCP Project Officer), Grace Soller (Former DTI-NCR Provincial Director / Quezon City consultant), Rowena D.B. San Jose (Head, DTI-NCR Business Dev’t Div.), Leonito John Jumadiao (Head, Business Dev’t Services, Sikap Buhay Entrepreneurship and Cooperative Office), Dioscoro Camacho Jr. (TIDA, DTI-NCR), and Rheea Bonus (Head, Product Development, Sikap Buhay Entrepreneurship and Cooperative Office)
From Left to Right: Melvin Roxas and Norman Bagulbagul (CITEM Exhibition Designers), Jennifer Bautista (Quezon City Project Development Officer), Angeli Lirag (CITEM PCP Project Coordinator), Alfredo Bretaña (OIC-Head, Sikap Buhay Entrepreneurship and Cooperative Office), Vice Mayor Ma. Josefina Belmonte, Vicky Arellano (PCP Project Officer), Grace Soller (Former DTI-NCR Provincial Director / Quezon City consultant), Rowena D.B. San Jose (Head, DTI-NCR Business Dev’t Div.), Leonito John Jumadiao (Head, Business Dev’t Services, Sikap Buhay Entrepreneurship and Cooperative Office), Dioscoro Camacho Jr. (TIDA, DTI-NCR), and Rheea Bonus (Head, Product Development, Sikap Buhay Entrepreneurship and Cooperative Office)

For the upcoming IFEX Philippines 2015, Quezon City food entrepreneurs will offer a wide selection of food products and beverages such as processed fruits and vegetables (pickled mangoes, malunggay dressing, pickled papaya, premium nutri-noodles, cucumber cocktail, cucumber prunes, soya milk, chilled taho); processed meat and marine products (gourmet dried fish, native longganisa, bacon, and sausages); breads and pastries (pan de suelo, brazo de coco, and lenggua with varied flavors); and sauces and condiments (sautéed shrimp paste, wild honey, and chili garlic sauce).

“Our goal in this IFEX Philippines participation is to raise awareness about Quezon City as a culinary destination. Part of our general tourism thrust is to identify various aspects in our city that we considerably find interesting, and one of these is our culinary culture,” stated Belmonte, adding that IFEX Philippines is one way for them to introduce their food offerings to the general public and to the foreign market.

Small and medium food enterprises (SMEs), representing an essential source of economic growth, dynamic and flexibility in emergent economies and in development, significantly contribute to the general health and welfare of the economy: they provide employment opportunities, promote competitiveness, and bring new products to the market and most importantly, they are the biggest contributors to the gross domestic product.

Trade visitors and buyers are invited to see and experience Quezon City’s rich and varied food products together with the products of three other partner cities Dagupan, Pasig, and Taguig City at IFEX Philippines 2015, the biggest and most respected showcase of ethnic and specialty food in Asia.

IFEX Philippines is a global platform for highly profitable and enduring business partnerships. With more than 800 food exporters from the Philippines and the world, and more than 13,000 global buyers and visitors, IFEX Philippines brings together the leading export-oriented food and ingredient companies of Asia, the Pacific, Americas, and the rest of the world. It offers a wide variety of flavors, food products, innovations, and services, for buyers from all parts of the globe.

IFEX Philippines is slated on May 21-24, 2015, at the SMX Convention Center, Manila, Philippines.

For more information about IFEX Philippines 2015, please visit http://www.ifexphilippines.com.