Category Archives: Uncategorized

Food Philippines reached USD 70.96M sales at Gulfood 2014

Food Philippines, bringing the country's finest food exports to Gulfood 2014 at Dubai World Trade Center last February 23-27, gained up to USD70.96 million, not to mention the 2,509 trade inquiries received from international buyers. With its 25 exhibitors, Food Philippines targets to increase the number of participants from the country for the next Gulfood as it boosts its share in the MENASA market.

Meanwhile, equally noteworthy is the Philippines' edge in the trade show when it comes to fresh, frozen, and processed tropical fruit products.  With one buyer alone, one exhibitor made an impressive sale amounting to US$3M.

Philippines Pavilion

FoodPh at Gulfood


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Philippine food exports earned US$10.9 M sales in Thaifex–World of Food Asia

Synergy brings success.

This was proven true in the recent Philippine participation to Thaifex-World of Food Asia, which was made possible through the maiden joint venture of the Philippine Food Processors and Exporters Organization, Inc. (Philfoodex), the leading food industry association in the country, and the Center for International Trade Expositions and Missions (CITEM), export promotions arm of the Department of Trade and Industry.

Philippines Pavilion

The Food Philippines Pavilion at Thaifex – World of Food Asia.

Thaifex-World of Food Asia, is dubbed as Asia's most influential food and beverage, food technology and retail franchise food trade event. The show celebrated its 10th edition on May 21-25, 2014 at the IMPACT Exhibition and Convention Center, Bangkok, Thailand, with a promised solid international growth and a 40% increase of exhibition space in the Fine Food segment.

The government, through DTI-CITEM, joined hands with the private sector in order to promote, sustain, and expand the Philippine food exports to Thailand and the rest of the world, resulting in a stronger and more successful Philippine participation in Thaifex.

"We are proud to co-organize this event together with Philfoodex, in bringing Food Philippines to Thaifex. It has been a very good avenue for our country's top selling export products to be promoted in Asia's influential meeting place for global players from the food, beverage, food technology, and retail & franchise industries," said Rosvi C. Gaetos, CITEM executive director.

Visitors and buyers

Visitors and buyers walked in stride the buoyant Philippines Pavilion at the Challenger Hall of the IMPACT Exhibition and Convention Center, Muang Thong Thai, Bangkok, Thailand.

The Philippines Pavilion, occupying a space of 198-sqm, housed 20 local food exporters represented by 56 delegates with its fine selection of processed food, snack items, specialty products, sauces and mixes, and beverages. Right after the event, the 20 companies generated a total sales of US$10,948,000.00 and 260 total inquiries.

Four Philippine companies were featured in the Halal showcase setting in Thaifex, namely: Agrinurture, MFP Home of Quality Products, Global Food Solutions, and Chef Tony's – a testament of quality and dependability of Philippine food exports.

The Philippine delegates

The Philippine delegates at Thaifex on Day 2, before the Opening Day of Thaifex.

In addition, the Philippines' Arabica coffee from Davao, won in two categories in the Roaster's Choice coffee awards. The local coffee brand named "Kapatagan", planted and harvested in the Mt. Apo ranges, and processed naturally by the indigenous tribe of Bagobo, won 1st in the Syphon category and 2nd Runner Up in the Espresso category. These are brought to the trade fair by the Philippine Coffee Board, Inc., a member of the ASEAN Coffee Federation (ACF). Said coffee awards gathered over 25 microlots from coffee farms in the Philippines, Indonesia, Myanmar, Thailand, Laos, Vietnam and other ASEAN coffee producing countries.

Among the local VIPs who visited the Philippine Pavilion were La Trinidad, Benguet Governor Nestor B. Fongwan and wife, together with Sen. Cynthia Villar's Senior Directors namely, Ms. Roselyn Enrique, Ms. Elizabeth Platero, and Atty. Rhaegee Tamana, who were assisted by a Koelnmesse officer Noli Nicanor and CITEM officer Ms. Rowena Mendoza, during their tour of the exhibition. Gov. Fongwan, upon seeing the scale and potential of the show for his constituents in Benguet, for their potato, carrots and other homegrown root crop and vegetable growers and exporters, highly considers organizing a group participation in Thaifex in 2015.

The said trade fair was likewise an excellent venue for CITEM to promote IFEX Philippines, the biggest food trade fair in the country, scheduled on May 21-24, 2015. CITEM project coordinator Ms. Rowena Mendoza met with various trade groups in Thailand including the Department of International Trade Promotion (DITP), Thai Retailers Association, Thai Chamber of Commerce, and campaigned through Pavilion to Pavilion visits, for the promotion of IFEX Philippines, which will is coincidentally included as an official event of the APEC Summit in 2015.

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Design Philippines featured in the 53rd Salone Internazionale del Mobile

The country’s leading home design companies, which participated in the recently concluded Salone Internazionale del Mobile (Milan Furniture Fair) held at the Fiera Milano Fairgrounds in Milan, Italy, captivated design enthusiasts from all over the world with their crowd-drawing showcase of certified, export-quality furniture pieces and home products.

Design Philippines

Design Philippines at iSaloni 2014.

The Philippine participation in the 53rd edition of the Salone Internazionale del Mobile, the world’s biggest and most important furniture fair, drew a positive response from international buyers and visitors from North and South America, Europe, Australia, and Asia, strategically positioning the Philippines as an ideal sourcing hub for finely crafted export products. Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), this major branding initiative garnered a total sales of USD 4.4 million, with 883 inquiries received.

“It was very uplifting to see the convergence of the people from all over the world in the Design Philippines pavilion. Finally, the Design Philippines brand is gaining traction in the international market. There is the expectation from buyers to see Philippine brands all over the world in every major show,” said CITEM executive director Rosvi C. Gaetos.

Design Philippines pavilion

A buzzing Design Philippines pavilion at iSaloni 2014.

Design Philippines is a branding initiative that positions the Philippines as a sourcing destination for finely crafted products for the world market. As a design movement, it nurtures and celebrates the creativity and originality of a globally competitive and passionate community of Filipino designers and craftsmen.

In April 2013, Design Philippines had a maiden launch at the Salone Internazionale del Mobile’s co-located show Euroluce, the International Lighting Exhibition in Milan, Italy, under the creative direction of design leaders Budji Layug and Kenneth Cobonpue.

Kenneth Cobonpue at Design Philippines

Kenneth Cobonpue’s designs at the Design Philippines pavilion in iSalone 2014.

Carefully handpicked by CITEM, the eight-member core group of participants included Design Philippines brands such as atelier a, Bon-Ace, Industria, Ito Kish, Lightworks, Padua, and Prizmic & Brill, with the special participation of Tadeco, Mayumi, and Schema. The multi-awarded furniture designer Kenneth Cobonpue, hailed as the “Designer of the Year” award in MAISON&OBJET Asia, led prestige to group while Budji Layug served as the creative director.

The participation of the Design Philippines team in the 53rd edition of Salone Internazionale del Mobile was part of CITEM’s branding campaign cycle, following a successful run in the recently concluded maiden edition of MAISON&OBJET Asia, an internationally renowned lifestyle exhibition and design creativity event held in Singapore.

“It is important to sustain the presence of the Design Philippines brand in every international trade show considering that the global market is finally following the circuit of where Filipino design would appear,” said Gaetos.

A Closer Look at the Abaca through the Craft Spots

Manila FAME, in partnership with the Philippine Fiber Development Authority (PhilFIDA), showcases the Art of the Craftsman, as they bring to life the crafting tradition of the Philippines through live demonstrations of traditional crafting techniques, taking local materials and transforming them into extraordinary shape and form. In its 58th edition, Manila FAME tells the story of the abaca through the Craft Spots.

Abaca Twining

Twined abaca rope of varying size and color

(Left) The abaca plant. (Above right) Abaca plant, stalk, and fiber

(Left) A craftswoman weaves abaca to create a bag. (Right) Different styles and designs of bags made from abaca

Abaca fiber hooked onto a contraption that twines it into a thin rope

Abaca twining in action

Raw abaca being stripped to get to the fiber within

Abaca Paper Making

Craft paper made of abaca

Tools of the trade: some of the things used in abaca paper making

Sifting abaca pulp from the water into the wooden forms

The abaca pulp ready to dry into paper

Sponging of the excess water from the abaca

One more step to dry the abaca with cloth and rolling pin


In its first two days, IFEX Philippines — which opened on May 16th — welcomed notable local personalities from the industry as well as international visitors and guests. Here are some of their quotes:

IMG_2960“The big difference this year is that we opened IFEX Philippines as a fully international event. We invited international exhibitors and we invited top retail giants to source at our event.” – Gregory L. Domingo, Secretary of the Philippine Department of Trade and Industry 

IMG_3055“In less than a decade, IFEX Philippines has become the most comprehensive and most distinguished food show in the Philippines. The constant innovations and features of IFEX Philippines with the participation of the United States Department of Agriculture (USDA) makes this event all the more attractive to buyers and visitors alike. I also commend the Culinary Craft Spots feature that champions traditional Filipino delicacies through live demonstrations.” – Proceso J. Alcala, Secretary of the Philippine Department of Agriculture 

IMG_2975“I think this IFEX Philippines is really a wonderful place to showcase our products. I’m so pleased to see that people are flocking in this early and to see active buying happening is a very good sign.”  – Ponciano C. Manalo Jr., Undersecretary of the Philippine Department of Trade and Industry 

IMG_2938“I would like to thank the Center for International Trade Expositions and Missions (CITEM) for helping Negros Occidental be part of the International Food Exhibition (IFEX) Philippines 2013 and for steering us into becoming a global player. ” – Governor Alfredo Maranon Jr. of Negros Occidental, IFEX Philippines’ Partner Province

13258_467078296700041_616850567_n“I’m most interested in Filipino food and I’m very impressed and quite amazed in its quality. It’s really in touch with what’s modern now. I have also seen natural and organic products that will be very popular to international buyers.” – Chef Violet Oon, Singapore’s Food Ambassador

“This year’s IFEX Philippines is very interesting. I had a very quick look and it seems to be bigger compared to when I was here two years ago. I like IFEX because it’s very intimate and friendly. Trade fairs in Europe are very big and impersonal but here, it is very friendly and colorful.” – David Smith of SmithMed, Norway

“IFEX is absolutely fantastic. We came here looking for new products and we are probably going to leave with 15 new product lines.” – Michael Gillis of Castle Glenn Enterprises, Australia

“We are currently introducing new products from Barrio Fiesta and MoonDish to the international market and we believe that IFEX Philippines is the perfect venue.” – Anna Yuzon of Barrio Fiesta, Philippines

Explore delectable food finds at IFEX Philippines 2013! Asia’s Ethnic Food and Ingredients Show runs until 19 May 2013 at the SMX Convention Center, Mall of Asia Complex, Pasay City, Philippines.

Manila FAME features three global trends for October


In its upcoming show in October, Manila FAME will be unveiling Style Spots, a setting that will explore three macro trends: 
ECO-SUSTAINABILITY is about sustainable materials, natural or man-made, used for products that are made through environmentally sound manufacturing
HYPERLOCALISM is about heritage — both local and global or “glocal” — spotlighting the interpersonal connections within a community
BEING IN CONNECTION is about bringing different generations together through color, texture, shape and branding.

Eco-Sustainability, Hyperlocalism and Being In Connection are the Macro Trends featured in the Manila FAME Style Spots

The Style Spots will incorporate products from several designers, craftsmen, and exhibitors using cross-merchandised presentations of color, texture, material and form,” says Manila FAME project director James Booth.

The Style Spots will be curated by Ito Kish and feature the work of leading and emerging designers: Olivia d’ Aboville, Robert Alejandro, Amina Aranaz, Jinggoy Buensuceso, Iñigo Elizalde, Daniel Latorre-Cruz, Milo Naval, Val Padilla, Stanley Ruiz, Wataru Sakuma, Vito Selma and Rey Soliven.
See Philippine products designed globally, produced locally. Don’t miss Manila FAME on 17 – 20 October 2012 at the SMX Convention Center, Metro Manila.


The CITEM Blog

CITEM rejoins the blogging universe as we  find a new home here on

This blog is also under new management and rest assured we will strive to make sure that all posts here are quality.

For now, as we have yet to post anything new, here’s the link to our old blog at Note that posts range from 2006 to 2009. Like we said, we’re rejoining the blogging universe.

Be informed here at

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