PH keen to expand EU food exports in Anuga with GSP+ edg

DTI-CITEM targets $62M export sales in world’s biggest food fair

coconut-oilCoconut oil is one of the products featured in the FoodPHILIPPINES pavilion in Anuga on October 7-11. It is the third most shipped product to EU countries in 2016, with total export sales of $551.39 million

The export promotion arm of the Department of Trade and Industry (DTI) is set to further expand the trade relationship between the Philippines and the European Union (EU) as it leads a delegation of food exporters in Anuga on October 7-11 at the Koelnmesse in Cologne, Germany.

The Center for International Trade and Expositions and Missions (CITEM) is set to feature the country’s export-competitive products from 19 food companies under the FoodPHILIPPINES industry brand.


“The Philippines’ participation in Anuga is part of DTI’s overarching efforts to step up the export drive in EU member states and take advantage of the Philippines’ zero tariff privileges under the EU’s current Generalized System of Preferences Plus or GSP+ scheme,” said CITEM Executive Director Clayton Tugonon.

Known as the world’s largest and most important food and beverage fair, Anuga presents a combination of 10 specialized trade shows under one roof, showcasing the diverse product selection in the global food industry. This year, around 160,000 visitors are expected to join the five-day event to check out the latest and most innovative products from around 7,200 global exhibitors.

In 2015, 35 Philippine companies netted $67.7 million export sales in Anuga. For 2017, DTI-CITEM is targeting $62 million.

“Despite coming with a smaller delegation, we are not pulling any stops with our high export target. We have carefully selected 19 food companies that are primed for the European market, each capable of showcasing the best of what the Philippines have to offer,” said Tugonon.

Aside from food tasting activities, the Philippine delegation will also participate in business-matching activities during the event.

The EU is ranked as the Philippines’ 4th largest trading partner, 3rd largest import source, and 4th largest export market.

In 2016, the Philippines’ external trade in goods with the EU states totaled to $13.713 billion or 9.7 percent share of the country’s total trade, based on data of Philippine Statistics Authority (PSA). Exports to the EU reached $6.970 billion or 12.1 percent of the total export receipts, while imports were valued at $6.743 billion or 8 percent share to total import, resulting to a balance of trade in goods (BOT-G) surplus of $227.74 million.

Among the EU-member countries, Germany is the Philippines’ top trading partner with a total trade of $4.357 billion or 31.8 percent of EU’s total trade. Revenue from export to Germany amounted to $2.329 billion while payments for imports were worth $2.028 billion or a trade surplus of $301.32 million

Within the EU, ninety percent of EU-Philippine trade is concentrated among eight EU member-states—Germany, France, the Netherlands, the United Kingdom, Italy, Spain, Belgium, and Denmark.

As of now, the Philippines is enjoying a special trade arrangement and incentives with European countries as one of the 30 countries listed under EU’s Generalized Scheme of Preferences (GSP). Under the EU GSP, developing countries can export goods with reduced tariffs entering the EU to stimulate economic growth and job creation in their economies. The Philippines avail itself of the zero preferential duties on 6,274 products going to EU states.

FoodPHILIPPINES is the industry brand for the food sector which unifies the overseas promotional efforts of the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI). Under this industry brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of tropical fruits and marine products.


42 PH firms eye export deals in China

Food, home and fashion exporters join PHL delegation at CAEXPO

caexpo-pr-3-img1Banana, coconut, pineapple and mango are included in the premier tropical fruits in the Philippines pavilion at the 14th CAEXPO.

Forty-two (42) exporters will join the Philippines’ delegation in the upcoming 14th China-ASEAN Expo (CAEXPO) on September 12-15, as part of strengthened promotional efforts to create more trade and investment opportunities in the Chinese market.

The Philippines delegation at CAEXPO will be led by the Department of Trade and Industry-Center for International Trade Expositions and Missions (DTI-CITEM), in partnership with the Provincial Government of Aurora, Export Marketing Bureau (DTI-EMB), Board of Investments (BOI), the Department of Agriculture – Agribusiness and Marketing Assistance Service (DA-AMAS), Tourism Promotions Board (TPB), and the technical working group (TWG) of the Philippine Investment Promotion Plan (PIPP).

“We have handpicked over 40 export-competitive companies from the food and lifestyle sectors across the Philippines,” said DTI-CITEM Executive Director Clayton Tugonon. “They are all eager to corner the overwhelming demand for healthy food, marine produce, fresh fruits, and culinary ingredients in one of the world’s largest economies.”

Based on the Philippine Statistics Authority (PSA), China ranked as the country’s fourth top export destination, with merchandise deliveries in 2016 ending nearly flat at $6.19 billion from $6.17 billion in 2016.

Among the Philippines food exports that will be exhibited in China are Cavendish banana and banana chips; coconut preserves and by-products; durian; cacao; coffee; sugar; pili nuts; milkfish, sardines, and tuna; and other food supplements. Meanwhile, home and fashion products featured are shoes, bags, pearls, home decors and other handwoven products.

caexpo-pr-3-img2Mindanao pearls are among the Home and Fashion products featured at the 14th CAEXPO.

Participating Philippines food exporters are 22 Propack Asia Corporation, AG Pacific Nutriceutical Corporation, Ahya Coco Organic Food Manufacturing Corp., Avante Agri-Products Philippines Inc., Bulacan Farmers Agriculture Cooperative, Cacao Industry Development Association of Mindanao Inc., Castillejos Agri-Farms, Inc., Eng Seng Food Products, Edna and Rebecca’s Banana Chips and Coated Peanuts, and Free Food Coconut Manufacturing.

Also joining are Hillsview Food Product, Jamla Corporation, Jida Aqua Resources, KF Nutrifoods International Inc., Lao Intergrated Farms, Inc., L.Sanchez Farm, Magical Blend Marketing International, Marikina Food Corporation, Mid-East Sweets, Mindanao Banana Farmers And Exporters Association, Inc., Pearlfoods International, Inc., Philippine Morinda Citrifolia Inc., Ridad Fruits and Vegetables, Safepac Corporation, Subic Superfood Inc., Sunrise Corn Coffee., Super Q, Team Asia Corporation, Tropicana Food Products, Universal Canning, Inc., and Year Luck Food & Industrial Corporation.

Meanwhile, joining home and fashion brands are Ai-She Footwear, Art’s Craft Enterprises, Easter Weaving Room, Inc., Jacildo’s Handicraft, Jer Shell’s Craft Creation Int’l, Jhaz Footwear Store, John Carlo Creations, Maddela Flowers and Crafts, Mindanao Pearl Center, Northway Arts and Crafts, and Tribal Handicraft Makers Association.

CAEXPO is the second biggest trade event in China, with a total exhibition space of about 80,000 sqm. and 4,600 exhibition booths with around 57,000 participants. It is the only international trade fair in the region dedicated to promoting the building of China-ASEAN Free Trade Area (CAFTA) and celebrating regional economic and trade cooperation.

For this year’s participation, DTI-CITEM targets to help the local MSMEs penetrate the Chinese and Southeast Asian markets, and secure at least $8 million export sales.

PH eyes USD8M export sales from China, ASEAN states at CAEXPO

DTI-CITEM leads investment and tourism promotion in China’s 2nd biggest trade fair

PH eyes $8M export sales from China, ASEAN states at CAEXPO

The Philippines seeks to secure more trade and tourism investments from China and ASEAN (Association of Southeast Asian Nation) countries in the upcoming 14th China-ASEAN Expo (CAEXPO) on September 12-15 at the Nanning International Convention and Exhibition Center (NICEC) in China.

In the 2016 CAEXPO, 31 Philippine MSMEs negotiated USD6.74 million export sales from 4,076 buyers. This year, DTI-CITEM targets to help the local MSMEs penetrate the Chinese and Southeast Asian markets, and secure at least USD8 million export sales.

Led by the Department of Trade and Industry-Center for International Trade Expositions and Missions (DTI-CITEM), partner agencies supporting the Philippine delegation includes the Provincial Government of Aurora, DTI – Export Marketing Bureau (EMB), DTI – Bureau of Domestic Trade Promotions (BDTP), Board of Investments (BOI), the Department of Agriculture – Agribusiness and Marketing Assistance Service (DA-AMAS), and the country’s Tourism Promotions Board (TPB).

 “The Philippine participation in CAEXPO will streamline efforts toward strengthening the country’s economic ties with China and the ASEAN nations,” said DTI-CITEM Executive Director Clayton Tugonon. “It will also give us the opportunity to present our country as a source for high-quality products and services, and show our goodwill with the Chinese government through trade, tourism, and investment promotions.”

The country’s contingent in China will highlight the Philippines’ trade potential through an exhibit of products and commodities from various sectors, including home, fashion and wearables, gifts, handicrafts, personal care, and food.

DTI-CITEM will also spotlights the business and cultural tourism of the province of Aurora as this year’s selected “City of Charm.”

CAEXPO is the second biggest trade event in China, with a total exhibition space of about 80,000 sqm. and 4,600 exhibition booths with around 57,000 participants. It is the only international trade fair in the region dedicated to promoting the building of China-ASEAN Free Trade Area (CAFTA) and celebrating regional economic and trade cooperation.

For this year, CAEXPO will focus on the partnership between the two parties in building the China-led Silk Road Economic Belt and 21st-Century Maritime Silk Road. Through the Silk Road, China eyes to boost its investments in ASEAN countries and provide infrastructure networks particularly for micro, small, and medium enterprises (MSMEs) to participate in the global value chain.

It also targets to strengthen cooperation towards the ASEAN-led Regional Comprehensive Economic Partnership (RCEP), a trade pact of the economic bloc with its six dialogue partners including China.

 “More than just export sales, our goal this year is to drumbeat the country’s strong trade potential since the Philippines is one of the fastest growing Asian economies. We also need to help our MSMEs penetrate the Chinese market, particularly now that there is an overwhelming demand for healthy foods, marine products, fresh fruits and intermediate goods in one of the world’s largest economies,” said Tugonon.

Based on the Philippine Statistics Authority (PSA), China ranked as the country’s fourth top export destination, with merchandise deliveries in 2016 ending nearly flat at USD6.19 billion from USD6.17 billion in 2016.

Last April 2017, World Bank forecasted the Philippines’ gross domestic product (GDP) to grow at 6.9 percent by the end of 2017 with promises of continued robust economic growth due to increase in public spending and infrastructure projects. Robust growth among the country’s main trading partners is expected to boost demand for Philippine exports, based on World Bank’s June 2017 Global Economic Prospects.

PH spotlights Aurora province as ‘City of Charm’ at CAEXPO 2017

CITEM highlights Aurora’s business, agri-tourism sector in Chinese, ASEAN market

Tourist in Baler
Tourist in Baler, one of Aurora’s town and the birthplace of surfing in the Philippines.

The Province of Aurora will take center stage as the Philippines’ “City of Charm” in the 14th China-ASEAN EXPO (CAEXPO) in Nanning, Guangxi, China on September 15-17.

As part of the Philippine delegation led by the Department of Trade and Industry-Center for International Trade and Expositions and Missions (DTI-CITEM), the local government of Aurora will highlight their province’s wonderful sights, fascinating culture, and its promising investment opportunities in the ‘City of Charm’ pavilion.

In their booth, the Aurora provincial government is also set to feature the amazing sight and economic potential of each of its eight municipalities, namely the towns of Baler, Casiguran, Dilasag, Dinalungan, Dingalan, Dipaculao, Maria Aurora, and San Luis.

CAEXPO is the second biggest trade event in China, with a total exhibition space of about 80,000 sqm. and 4,600 exhibition booths with around 57,000 participants. It is the only international trade fair in the region dedicated to promoting the building of China-ASEAN Free Trade Area (CAFTA) and celebrating regional economic and trade cooperation.

“Aurora will be given a chance to promote its premier agriculture sector and tourist destination in the Chinese and Southeast Asian market. This will lead to more employment and livelihood opportunities to its locals through the entry of foreign and domestic capital that will boost our income-generating industries,” said CITEM Executive Director Clayton Tugonon.

“Harnessing the economic competitiveness of Aurora province will enable its local to diversify its products and improve the services that it can offer to the local and international markets,” Tugonon added.

Agriculture is the main economic driver in Aurora, employing approximately half of the population in this booming industry. About 49,991 hectares or 15% of the provincial land area are cultivated farmlands. Major crops include rice, coconut, coffee, bananas, root crops, corn, citrus fruits, peanuts, and abaca. The province is also a major producer of the Philippine’s best-tasting virgin coconut distilled wine, also known as “lambanog,” which is made from the sap or “tuba” of coconut tree flowers.

Doña Aurora Aragon Quezon Marker

 Doña Aurora Aragon Quezon Marker, a residential replica of the wife of late President Manuel Quezon.  Aurora is named after Doña Aurora Aragon Quezon.

As a tourist destination, Aurora is a filled with exciting water adventure. The Pacific Ocean brings the Northeast Monsoon wind, creating versatile waves suitable for surfing amateurs, enthusiasts, and professionals—earning the reputation as a world-renowned surfing hub.

The province’s marine biodiversity is a sight to behold for scuba divers as its underwater terrain is a habitat for a variety of fishes, sea snakes, turtles, mollusks, and other marine creatures. Some of the fascinating water spots in Aurora are the Dinadiawan Beach, Sabang Beach, Dingalan White Beach, Dimadimalangat Islet, Dicasalarin Bay and Banju Springs.

Dinadiawan Beach.jpg

Dinadiawan Beach, one of the premier and untouched tourist sites in the municipality of Dipaculao.

Nestled in the arms of the Sierra Madre mountain range, the province is teeming with various land escapades, whether you are a hiker, trekker, or a nature lover. It has some of the most captivating rainforest, a lively eco-paradise for the distinct Philippine flora and fauna.

“In fact, Aurora is where you can find the 600-year-old “balete” tree that was designated the official “Millennium Tree” of The Philippines, the largest tree of its kind in Asia. It is also home to the endangered Philippine eagle and other rare species of amphibians, reptiles, and other birds,” said Tugonon.

PH creative culture takes center stage in Maison et Objet 2017

DTI-CITEM features 9 PH brands in premier Paris lifestyle event

natures legacyNature Legacy’s Wall Art

The Department of Trade and Industry-Center for International Trade Expositions and Missions (DTI-CITEM) is set to spotlight the Philippine creative culture through the country’s finest home and fashion products at the Maison et Objet in Paris, France on 8-12 September.


In their third participation in one of the world’s biggest lifestyle event, DesignPHILIPPINES will harmonize the diverse creative sensibilities of nine Philippine Home and Fashion brands as the country’s material strength and awe-inspiring sights translates to the design and manipulation of their products.

                                                                                                                                                     Beatriz’ Upinde Clutch Bag

“We will show to the world our country is an archipelago of captivating sights, material abundance, and endless inspirations through our export products, which are juxtapositions of a creative singularity and artistic heritage from various values,  traditions, and ethnicities in the Philippines,” said CITEM Executive Director Clayton Tugonon.

DesignPHILIPPINES will feature the following brands: Beatriz, Megabijoux, Agsam Fashion Fern, Kitsilver Jewellery, Weave Manila, Finali Furniture, Eva Marie Arts and Craft, Nature’s Legacy, and Catalina Embroideries. Their pavilion will be located at at the Hall 7 – scènes d’intérieur of the Parc des expositions de Paris-Nord Villepinte convention center.

Under the theme “Common Ground,” each brand will present the country’s artistic heritage that has been refined by the Filipinos’ passion for craftsmanship, a repertoire of modern influences, and an evolving style sense that is inspired by the vibrant sceneries and picturesque landscape of its 7,641 islands.

weave manila

Weave Manila’s handwoven Abaca Rugs and Carpet


“We want to highlight the ‘meaning of making’ in the Philippines, creating bridges over barriers through design. Using panoramic juxtaposition of product and landscapes, the exhibition was designed to allow nations to connect and appreciate the country’s rich culture and creative influences,” explained Tugonon. Maison & Objet Paris is the premier French trade fair for the interior design held biannually—January and September. It has a reputation as “among the three (3) most important European events for interior design.”

The five-day event welcomes over 75,000 professional visitors from France and the rest of the world. These visitors are composed of international buyers from global concept/lifestyle stores, fashion retailers, high-end boutique department stores,  museums, art galleries and specifiers.

Among these buyers are interior designers, decorators, architects, hotel directors, art directors, stylists, and trendsetters. Aside from buyers, it also attracts almost 3,000 journalists from France and the rest of the world.

Led by CITEM, DesignPHILIPPINES is a branding initiative that positions the Philippines as a sourcing destination for finely crafted products for the world market. It is a design movement that nurtures and celebrates the creativity and originality of a globally competitive and passionate community of Filipino designers and craftsmen.

The participation in Maison et Objet is a key initiative of CITEM in its commitment to develop, nurture, and promote globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities.

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CITEM Partners with NDAA, Globaltronics, Brand Guerrilla PH, & Synergy 88 In Setting Up Students, Young Professionals As Future Digital Creatives

With the digital age now at its peak, creatives found a new and more accessible way to showcase their artistic ideas. Design, digital games, and animation & motion graphics were almost non-existent decades ago, but these groups are thriving now and are providing stepping stones to young digital creatives looking to hone their craft or just share their work to a bigger audience.

The National Digital Arts Awards (NDAA) aims to do that once again in 2017 while also elevating what they delivered from 2013 to 2015. Creative content companies Globaltronics, Brand Guerrilla PH, and Synergy 88 banded together to re-launch and organize NDAA 2017, with #changeisherenow as the awards show’s theme.

Nato Agbayani, CEO and founder of Brand Guerrilla PH, wants the Philippines to be recognized as one of the pioneers of digital creativity.

“One of our goals here at Brand Guerrilla PH is to transform our country into the digital hub of Asia and convince people to value digital creative jobs highly,” Agbayani shared. “We want to promote sustainability through the creative industry and to compete globally. Also, like other companies and organizations, we wish to make an impact to the economy.”

NDAA 2017 was re-launched during the press conference of CREATE Philippines, the country’s first ever international creative industry trade event. Organized by the Center for International Trade Expositions and Missions, the export promotions arm of the Department of Trade and Industry, CREATE Philippines will run from From October 20 to 22 and will feature exhibitors from different creative sectors, including Heritage (Arts & Crafts), Advertising Content & Production, Film & Animation, Digital Games & Apps, and Performing Arts.

“I think that CREATE Philippines is a good initiative because of how it cultivates and encourages creative communities,” Agbayani said. “We see the project as a partner in this particular goal.”

NDAA’s organizers scoured through the country’s different regions to reach more diverse talents from various cultural backgrounds. Last year, press launches were held as far as Baguio City, Cebu City, and Davao City before circling back to Metro Manila and a city caravan was held together with Ms. Cyrene Quiamco, NDAA 2017 Global Ambassador and the number one Snapchat social media influencer in the U.S.

Winners of the contest could someday become one of the country’s greatest digital artists – a personal achievement to anyone whose goal is to get recognition for their creative work. Needless to say, winners have a bigger chance to gain their peers’ admiration and the creative design community’s respect.

All these accolades could lead to bigger things, and among those is to secure a standing in their chosen field on a national scale. And just like any other contests, NDAA 2017 will award trophies, certificates, and a total of P1 million in cash prizes for all the winners.

NDAA 2017 is open to individuals or teams of students and professionals, depending on the category. Participants can choose which of the three categories (Digital Art in Print, Design/Animation/Motion Graphics, and Digital Games) they want to join. Submissions will only be accepted until August 31, 2017.

Globaltronics specializes in digital advertising, while Synergy 88 combines cutting-edge technology and creativity to produce advanced gaming, visual effects, and animation. Brand Guerrilla PH is involved in public relations, business consulting, community engagement, and creative collaboration.

For more information about the contest’s mechanics, please visit or their Facebook page @NDAAPhilippines. CREATE Philippines, a trade event organized by the Center for International Trade Expositions and Missions (CITEM), will showcase the creative sector’s huge influence over the country’s economic growth and export sector.

DTI Pushes for Growth of PH Creative Industry

Department of Trade and Industry Undersecretary Nora Terrado is all set to unify the different sectors of the Philippine creative industry in a bid to nurture the industry to become a key driver for economic growth.

Through its programs, DTI will promote the lucrative economic potential of the Philippines’ creative industries, creative clusters, and creative cities as a viable strategy for sustainable and inclusive development in the region.

The creative industry revolves around the production, promotion, distribution, and/or commercialization of goods services, and activities that are culture, artistic, and/or heritage-related in nature. These include sectors such as advertising, digital art/graphic design, animation, game development, film, and performing arts to catalyze the country’s presence in the global creative economy.

In 2014, the industry employed 14.4 percent of the country’s total labor force and contributed to P661 billion pesos, 7.34 percent of the country’s total GDP. Worldwide, the creative industry is valued at $2,250 billion.

“As host of the 30th ASEAN Summit, we are at a prime position to push for the ASEAN initiative to foster creative economies and develop at least one creative city in the country,” said Terrado, who is also the of DTI’s Trade and Investments Promotion Group (TIPG)

DTI, through the Center for International Trade Expositions and Missions, is set to take advantage of the multi-billion-dollar industry through CREATE Philippines, the country’s first international creative industry trade event.

Featuring the best and the brightest in the Philippine creative scene, CREATE Philippines will serve as a development platform where artists, professionals, content creators, and developers can showcase their work and vie for business opportunities. The trade event will run concurrent to the 66th edition of Manila FAME, the country’s premier lifestyle and design event, on October 20-22 at the Philippine Trade and Training Center and HallONE, Pasay City.

CREATE Philippines will serve as an idea hub, pitching event, masterclass venue, and trade fair, highlighting four high-potential creative sectors: advertising content and production, digital games and apps, film and animation, and performing arts.

“[CREATE Philippines] will streamline the nation’s long-term goal of developing creative cities in the Philippines under the UNESCO creative cities network. It will accelerate the roadmap for the development of the country’s creative industry as we introduce the Creative Economy Council of the Philippines as the new generation of industry champions,” Terrado said.

“The event will give a more unified voice to the industry through the collective participation of various agencies, members of public and private sectors, and other key stakeholders,” she added.