Philippine eagle-inspired collection soar to greater heights
FashionPHILIPPINES’ pride: Happy Andrada (left) and John Herrera (right) are set to headline intricate designs and innovative techniques in material manipulation in their participation at the London Fashion Week.
Philippine design talents, John Herrera and Happy Andrada, join international designers on February 16-21 2017 featured at the London Fashion Week, one of the world’s most prestigious fashion event attended by over 5,000 buyers, press, fashion enthusiasts, and personalities from all over the world.
On February 18 and 20, the two Philippine designers are set to demonstrate the country’s creative heritage and adaptability through a masterful showcase of their collection in one of the highlights of London Fashion Week, Fashion Scout—the largest independent showcase for emerging and established design talents in the week-long festival.
“Seeing our brand on the Fashion Scout calendar made me realize it’s really happening. Thank you, Epson Phils. Corp. and Epson Southeast Asia for helping us make it happen! And thank you, DTI-CITEM for starting me on this journey,” said Herrera in a social media post.
‘Agila’ collection flies to London
Herrera’s digitally printed ‘Agila’ collection underscores the Philippine designer’s ability to adapt and take advantage of technological advancements. (Photo taken from Herrera’s Instagram)
For his 2017 participation in Fashion Scout, Herrera will showcase the majestic splendor of the country’s most prized and protected national bird in his ‘Agila’ collection.
Advocating sustainable fashion and the environment preservation, Herrera takes inspiration on the Philippine monkey-eating eagle, featuring a 30-piece fashion collection made from digitally printed textile, in partnership with Epson Philippines.
The transition of this impeccable collection was from black and white to colored designs. The standout pieces were printed with Epson’s SureColor F-series dye-sublimation digital textile printers, the SureColor SC-F9270 and SC-6270.
“There are so many things you can do with printing compared to just buying fabric. Before, all collections by designers were done painstakingly by hand. Many of the outfits such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. With digital printing, the actual clothes in the collection can really be worn in real life,” said Herrera during the collection preview at the Shangri-La Mall Grand Atrium on February 1.
As a designer for more than 10 years, Herrera made a name in the Philippine fashion industry for his skills in laser-cut fabric manipulation. His unique pieces utilize indigenous materials including banana fiber, pineapple silk, and silk cocoon to help support the local community of traditional weavers from the province of Lumban, Quezon.
Herrera hit it big in London in 2015 when he participated with five other local designers at the International Fashion Showcase (IFS) under FashionPHILIPPINES brand. On that same year, he won the London Emerging Designer Awards and was given the opportunity to feature his winning collection at the Mercedez-Benz Fashion Week in Tokyo.
Herrera’s ‘Aswang’ collection in his IFS 2015 participation under FashionPHILIPPINES.
FashionPHILIPPINES is an industry brand initiated by the Center for International Trade Expositions and Missions, the export arm of the Department of Trade and Industry (DTI-CITEM). It depicts fashion pieces created by the country’s design talents who use innovative techniques in manipulating materials into veritable works of art.
Last year, Herrera also participated in Fashion Scout with his Amaya collection, which is inspired by a warrior woman leader in pre-Hispanic Philippines.
Meanwhile, Andrada is a multi-awarded Philippine fashion designer, best known for her unique, complex detailing, masterful use of material and an intricate style.
Andrada’s inclination on intricate design shows on her ‘Ninuno’ collection in the 62nd edition of Manila FAME.
Since her fashion debut in 2006, Andrada had already participated in over 70 fashion shows. For her ingenuity, she became the Winner Miami Fashion Week International Emerging Designer and winner of two major awards in the 3rd Asian Weddings and Arts Competition in Hong Kong, among others.
As an esteemed wedding designer, Andrada participated before in a Bridal Wear exhibit of Manila Wear in the October edition of Manila FAME on 2015, where she collaborated with Joel Escober.
Balancing vision and wearability, Andrada is quickly gaining a steady following worldwide, spreading the word on how she helps them look their best on their big day.
Visit the upcoming 65th edition of Manila FAME on 21-23 April 2017 for a chance to discover emerging talents from the Philippines, and find out more about the country’s rich artisanal heritage.
Manila FAME the country’s premier design and lifestyle event, is organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI). For more information, log on to http://www.manilafame.com.