PH exhibitors generate US$389.74M of export sales in China Expo

  • Local MSMEs from the Philippines’ food sector prove successful after its return to China’s premier import expo.
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A façade at the NECC featuring this year’s theme along with the official CIIE mascot, Jinbao.

Philippine food exhibitors booked around US$390 million in export sales in the 2nd China International Import Expo (CIIE) held at the National Exhibition and Convention Center (NECC) in Shanghai, China, last 5-10 November 2019. This is more than three times the amount of what the Philippines registered from its 2018 participation which was at US$124 million.

Led by DTI Secretary Ramon M. Lopez, the 32 participating exhibitors that made up the 139-strong delegation for the 2019 CIIE was organized by the Department of Trade and Industry (DTI) through the Center for International Expositions and Missions (CITEM) in partnership with the Department of Agriculture (DA), the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Centers (PTIC) in Shanghai, Beijing and Guangzhou.

“The big jump in sales since the last CIIE proves that China sees the Philippines as a significant source of agricultural products,” said DTI Secretary Ramon M. Lopez. “Suppliers should increase their production to better meet the demands of the Chinese market,” added Lopez given the improved performance of this year’s delegation.

To supplement the promotion of the Philippines’ well-received food exports, Chef Bea Nitard of the Via Mare Group held live cooking demos and food-sampling activities to help draw in even more tradeshow goers to the FoodPhilippines Pavilion. Chef Nitard developed dishes and desserts highlighting Filipino ingredients through different applications, adapting each dish to Asian and Chinese tastes. Through these activities, it was observed that Chinese consumers do not shy away from trying new flavors and cooking styles. This observation opens up new avenues and possibilities for Filipino food exporters and chefs to explore.

“Through this participation, we shall continue to improve the bilateral trade relations between the Philippines and China as we forge stronger bonds with China and the rest of the world,” said DTI Undersecretary Abdulgani Macatoman during the opening of the FoodPhilippines Pavilion.

Undersecretary Macatoman also noted the presence of halal foods featured by 19 of the 32 exhibitors as the Philippines’ response to the rapid growth of the health and wellness sector in the global market. “Through these efforts to further promote healthier consumer foods and beverages, the Philippines aims to solidify its place as a key player in this growing sector,” he adds.

This year’s Philippine delegation is comprised of the following exhibitors: 22 Propack Asia Corporation; AgriNurture, Inc.; Benevelle Corporation; B-G Fruits & Nuts Mfg. Corp.; Century Pacific Food, Inc.; Eng Seng Food Products; Excellent Quality Goods Supply Co.; Filifresh International Trading; Fisher Farms Incorporated; Fruits of Life, Inc.; GSL Premium Food Export Corp.; Jamla Corporation; Magic Melt Foods, Inc.; Magsasakang Progresibo Marketing Cooperative; Mancoco Food Processing Inc.; Monde M.Y. San Corporation; Monde Nissin Corporation; Pasciolco Agriventures; Pearl Foods International, Inc.; Phil. Morinda Citrifolia Inc.; Philippine Franchise Association; Pixcel Transglobal Foods Inc.; Primex Coco Products, Inc.; Roxas Sigma Agri Ventures, Inc.; S&W Fine Foods International, Limited; San Miguel Foods; See’s International Food Mfg. Corp.; SL Agrifood/Agritech Corporation; Team Asia Corporation; Trans Ocean Food Products, Inc.; Tropicana Food Products, Inc. and W.L. Foods.

The Philippine Pavilion received an estimated number of 6,000 buyers and visitors during the 6-day event. The best-selling Philippine products at the expo were fresh bananas, pineapples, mangoes and durian. These were followed by processed fruits & nuts and other coconut-based products.

With the positive reception and results from this year’s Philippine exhibitors, both the DTI and the DA are expecting a much bigger participation in the 2020 edition of CIIE.

PH spotlights GenSan as ‘City of Charm’ at CAEXPO 2019

General Santos City to be showcased as PH’s next Southern Metropolis in China’s 2nd biggest expo.

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An aerial view of the Plaza Heneral Santos.

Positioned to be the next metropolis in Southern Philippines, General Santos City is set to showcase its trade and economic opportunities as the country’s “City of Charm” in the 16th China-ASEAN Expo (CAEXPO) in Nanning, Guangxi, China, on September 20-23, 2019.

The local government of General Santos City, also known as GenSan, seeks to highlight their city’s booming agricultural and manufacturing sectors, emerging infrastructure projects, multi-faceted eco-tourism sectors and other promising investment opportunities under the Philippines’ National Pavilion in their second participation in CAEXPO.

“Marking our comeback in CAEXPO is a bigger showcase of the exciting developments and prospects in GenSan which is on the way to become the country’s first Green City and the next southern metropolis,” said General Santos City Mayor Ronnel Rivera.

“We also want to champion our reputation as the undisputed Tuna Capital of the Philippines and fastest-growing city in South-Central Mindanao,” he said. “We hope that this participation will enable our city to attract more foreign investments and provide the much-needed boost to our growing industries that will lead to more local livelihood opportunities.”

Rivera also noted that GenSan is shaping to become a transshipment hub in the Pacific that can host major facilities of a feeder seaport, an international airport, the country’s second largest fish port, and now on its aerotropolis development for its strategic location in the Brunei-Indonesia-Malaysia-Philippines East ASEAN Growth Area (BIMP-EAGA).

According to Abdulgani Macatoman, DTI Undersecretary for Trade Promotions Group (TPG), the strategic proximity to the BIMP-EAGA and its agricultural abundance strengthen its position as one of the halal-friendly cities in the Philippines.

“We also want to highlight GenSan as a premier source of halal-certified products and a viable destination for neighboring Muslim countries in this exhibit in China and other Southeast Asian countries,” said Macatoman.

The city was also recently chosen by the Asian Development Bank (ADB) to be the Philippines’ pioneer city under its Green City Initiative (GCI) to make it an eco-friendly and livable city through sustainable facilities and infrastructure projects.

CAEXPO is one of the biggest trade events in China with a 124,000-square meter exhibition space—the only international trade fair in the region dedicated to promoting the building of China-ASEAN Free Trade Area (CAFTA) and celebrating regional trade cooperation. Last year, the four-day event was participated in by more than 2,700 exhibitors and 96,000 buyers and visitors from all over the world.

Led by the Department of Trade and Industry-Center for International Trade and Expositions and Missions (DTI-CITEM), GenSan is part of the Philippine delegation in CAEXPO composed of local companies, investment promotion agencies (IPAs) and other government offices.

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Agriculture and Manufacturing Powerhouse

Agriculture and manufacturing are the key sectors in General Santos City’s rise as one of the epicenters for economic growth in Mindanao.

GenSan takes pride in its sashimi-grade tuna industry as it caught and handled 247,637.20 metric tons of tuna on its fishing port complex in 2018.

The city also holds the world’s largest fish display made up of more than 25,594 kilos of yellowfin tuna in 2014.

“More than 85 percent of total fish landings are yellowfin tuna and other tuna species. Seven of the country’s nine tuna canning plants operate in this southern port city where more than 80 percent of the tuna landings are canned and processed for export,” said Rivera.

Aside from tuna, GenSan is also a major exporter of pineapple, coconut, banana, palm oil, salmon, shrimp, and other seafood and tropical products. The city has also been the preferred destination and gateway of agricultural products in Mindanao, the “Food Basket of the Philippines.”

International Trade and Logistics Hub

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Envisioned as the next metropolitan city of the south, GenSan is shaping to be a trade and logistics powerhouse in the international market with its ongoing infrastructure projects under the government’s “Build, Build, Build” program and its long-term development plan to become the Philippines’ first sustainable city under ADB’s Green City Initiative.

Among its trade and logistics initiatives is the establishment of General Santos City Airport Industrial Complex or Aerotropolis which will position Region 12 as a major international gateway in Mindanao.

Also being expanded is GenSan’s seaport, Makar Wharf, to become one of the biggest ports and transshipment hub in the Philippines. GenSan has also recently unveiled a 25-megawatt (MW) solar power plant—the first in the city and considered as one of the biggest in Mindanao.

Vibrant Eco-tourism Destination

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“As a city by the bay, GenSan is a watersports and aquatic haven. Tourists can ride through the waves of Sarangani Bay through jetskis, banana boats, paddleboards, skimboards and kayak or swim leisurely,” said Rivera. “They can also take their time to appreciate the wonders of the waters with a pair of goggle and snorkel or a scuba diving gear.”

These activities can be tried out at the city’s Queen Tuna Park and beaches in London, Tropicana and coastal areas along the GenSan Fish Port.

The people of Gensan are also no stranger to merrymaking and cultural celebration as its schedule is packed with colorful festivities all year round. This includes the “Isda-Isdaan Festival” in January, “Kalilangan sa GenSan” in February, Metro GenSan Week in June, and Tuna Festival and National Tourism Week in September, among others.

GenSan is visited by 400,000 to 500,000 local and international tourists every quarter as a gateway to the Philippines’ Region 12 or SOCCSKSARGEN.

From 2016 to 2018, the city also emerged as the top venue for conferences and conventions outside of Metro Manila. It hosted a total of 900 local, regional, national and international gatherings in 2016, 920 in 2017 and 970 from January to November 2018, according to a news report.

“We want to sustain GenSan’s momentum by following up their previous participation in CAEXPO last 2016 wherein they were able to meet around 15 interested investors for the joint venture, including a collaboration on the development of the airport and other infrastructure,” said CITEM Executive Director Pauline Suaco-Juan.

The Philippine participation in CAEXPO is led by DTI-CITEM in partnership with the Local Government of General Santos City, Philippine Trade and Investment Centers (PTIC) in Guangzhou, Beijing and Shanghai, DTI – Export Marketing Bureau (EMB), DTI – Region XI, Foreign Trade Service Corps. (FTSC), Board of Investments (BOI), the Tourism Promotions Board (TPB) and other investment promotion agencies (IPAs).

 

RAPID Growth project to transform agri-based PH enterprises for global markets

DTI, IFAD champions MSMEs, farmers through a P4.7-billion peso, agri-enterprise development project launched at IFEX Philippines NXTFOOD ASIA.

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Representatives from the sectors of trade, agriculture and finance converge at the launch of RAPID Growth project in the first day of IFEX Philippines NXTFOOD ASIA last May 24, 2019 at the World Trade Center Metro Manila.

Farmers and micro-, small- and medium-enterprises (MSMEs) in the Philippines can expect more marketing and business support from the government with the launch of the Rural Agro-enterprise Partnership for Inclusive Development and Growth (RAPID Growth) project.

RAPID Growth is a 4.7-billion-peso value chain-based and market-driven business development initiative that aims to achieve inclusive and sustainable economic development for rural farming communities in the country.  It is spearheaded by the Department of Trade and Industry (DTI) and funded by the International Fund for Agricultural Development (IFAD).

Led by DTI Secretary Ramon Lopez, RAPID Growth project was kicked off in the first day of IFEX Philippines NXTFOOD ASIA on May 24 at the World Trade Center Metro Manila, Pasay City.

“RAPID Growth project goes to the heart of what we are doing at DTI: linking farmers and businesses,” said Lopez. “And by promoting the microenterprises or those in the bottom of the pyramid, we are empowering the nation.”

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DTI Secretary Ramon Lopez excites buyers, exhibitors, visitors and members of the media on the market-drive model and long-term prospects of RAPID Growth project.

“IFEX Philippines NXTFOOD ASIA is an excellent platform to present this momentous project due to the presence of local and international food companies which can be potential partners and forward linkages to the export market in the agricultural value chains to be developed,” said Lopez.

Through RAPID Growth project, Lopez said that DTI is looking to address rural poverty and unemployment by building partnership between MSMEs and farming communities to produce products that are competitive and enjoy a high demand in the global market.

Held at the launch was the signing of the pledge of commitment by the Project Steering Committee for RAPID Growth project composed of leaders and representatives from the government, agricultural, trade, finance and private sectors.

IFAD Country Director Alessandro Marini said poor families from local communities now have a better chance to increase their income level, improve their social status and participate in the global value chain since RAPID Growth makes the agri-enterprise ecosystem “more inclusive and competitive.”

According to Lopez, RAPID Growth project is different from all other agri-based development programs since it focuses on a market-driven approach where the MSMEs are the entry point to develop the value chain from agricultural production side to processing, distribution and marketing.

The country’s trade chief also emphasized that RAPID Growth project will link local farmers, MSMEs and corporations thru Negosyo Centers and other market interventions to ensure their access to raw materials, markets, technology and suitable investment finance.

“Increasing the production of our small farmers will helped them grow alongside our burgeoning manufacturing sector, prepare them for the global market and provide much-needed boost to our MSMEs in the food business,” he explained.

Elevating PH’s agri priority sectors: coffee, cacao, coco coir and processed fruits and nuts

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Sultan Coffee displayed at RAPID Growth project pavilion. Coffee is one of the four priority sectors of the project.

RAPID Growth project is sets to target small farmers and micro-entrepreneurs engaged within the selected commodity chains, further targeting unemployed and underemployed rural women and men. Special focus will be on women, youth and indigenous people.

According to DTI Secretary Ramon Lopez, RAPID Growth will primarily target four agricultural value chains, namely cocoa, coffee, processed fruits and nuts, and coconut.

“These four commodities have lucrative markets, social features and have the potential to provide sustained economic benefits to small farmers and enterprises,” Lopez said.

It is set to be initially implemented in six regions, which are regions eight to 13 with 20 target provinces. This includes Leyte, Southern Leyte and Northern Samar from Region 8; Zamboanga del Norte, Zamboanga del Sur and Zamboanga Sibugay from Region 9; Bukidnon, Lanao del Norte and Misamis Oriental from Region 10; Compostela Valley, Davao del Sur, Davao del Norte and Davao Oriental from Region 11; North Cotabato, Sarangani, Sultan Kudarat and Maguindanao from Region 12 or ARMM; and Agusan del Norte, Agusan del Sur and Surigao del Sur from Region 13.

Five components in transforming PH agri-enterprises

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The RAPID Growth pavilion at IFEX Philippines NXTFOOD ASIA.

Under the RAPID Growth project, five levels of interventions will be implemented to ensure the holistic development of farmer and MSME beneficiaries, namely:

  • Direct Assistance to Enterprises -To strengthen complementary activities necessary to boost investments along the four commodity value chains. This includes the provision of conditional matching grants and partnership/coordination for the rehabilitation of farm-to-market roads to improve the connectivity of production areas in intended markets.
  • Institutional Strengthening – To intensify the promotion of MSMEs and farmer in the four commodity value chains. The interventions include the establishment of provincial networks of Negosyo Centers to also serve as one-stop-shops; development of MEs and cooperatives as service hubs to provide basic services to farmers; facilitation of inclusive and equitable partnerships between farmers and SMEs; and, capacity building of LGUs on the supervision of FMR rehabilitation.
  • Technical Assistance to Financial Service Providers (FSPs) – To provide capacity building to companies that provide accessible financial products and services. This includes consultancy for FSPs, capacity building for cooperatives and support to Agricultural Guarantee Fund Pool (AGFP) and Philippine Crop Insurance Corporation (PCIC), among others.
  • Innovation Fund – To provide incentives to private equity and venture capital firms to finance SME capital requirements. This will include innovative financial instruments as an alternative to simple loan products and develop non-loan products and services, among others.
  • Management, Monitoring and Evaluation – To implement an approach that will feature public-private partnerships, embedding project management in DTI and building capacities of public and private partners, among others.

The RAPID Growth Project was proposed to directly address policy commitments of the Philippine Government aligned with the Sustainable Development Goals (SDGs) that are of high relevance in eliminating poverty and reducing inequality.

Anchored in the government’s ‘Pagbabago’ pillar, this project seeks to address the Philippine Development Plan 2017-2022 target outcomes which are (1) expanding economic opportunities and (2) increasing access to economic opportunities including smallholder farmers and fisherfolks.

Likewise, through this project, the DTI is set to prioritize the micro, small, and medium enterprises (MSMEs) as the key pillar of its economic program. This approach will facilitate collaboration among public agencies in supporting agriculture-based enterprises and synergies among stakeholders. DTI’s capacity to broker cross-sectoral synergies and partnerships will be upgraded at national, regional and provincial levels.

The project is funded by IFAD through a combination of Loan and Grant; Government of the Philippines (GoP); Local Government Units (LGUs); Financial Service Providers (FSP).

PH top food exports take centerstage at IFEX Philippines 2019: NXTFOOD ASIA

  • Presenting “NXTFOOD ASIA,” IFEX Philippines gears up to highlight the country’s “Premium 7” export products and the “Rising Food Stars.”
  • RAPID Growth project will also be launched on the first day of IFEX Philippines. The program is aimed to scale up agri-based farmers and MSMEs of lucrative commodities including cacao, calamansi, coco coir and coffee.

 

Premium 7
The Philippines’ ‘Premium 7’: banana, cacao, coffee, coconut, mango, pineapple and tuna.

A grand showcase of the innovations and culinary techniques behind the country’s top agricultural export products will be a major highlight of IFEX Philippines at the World Trade Center Metro Manila (WTCMM) on May 24-26, 2019.

Presenting “NXTFOOD ASIA,” IFEX Philippines is gearing up to showcase the innovative use and culinary applications of the country’s ‘Premium 7’ namely coffee, cacao, coconut, mango, pineapple, banana and tuna.

IFEX Philippines is the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients organized by the Philippines’ Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-CITEM).

“Through this showcase of what’s next in Asian food, we want the global buyers to experience the Filipino food innovations that are being done with these commodities and see how they can use these products in the dishes in their respective countries,” she added.

The three-day event will also spotlight the roster of Philippines’ ‘Rising Food Stars,’ which include heirloom rice, calamansi, ube, pili nut, turmeric, moringa or malunggay, muscovado sugar, tamarind, dalandan and a selection of Philippine wines and spirits.

The country’s sauces and condiments will also be featured in the event. These include coco aminos, sarsa, fish sauce or patis, chili sauces, crab fat or aligue, shrimp paste or bagoong, sukang maasim, sukang tuba, sukang pinakurat, sukang iloko and balsamic vinegar, among others.

“To further highlight the Premium 7 and the Rising Food Stars, IFEX Philippines is gearing up for a delectable and sumptuous culinary showcase of the promising export products in the country as it sets the stage for the future of food in Asia,” said Suaco-Juan.

DTI to launch Php 3.7B project to elevate PH export commodities, agrientrepreneurs

To help strengthen the country’s major export commodities, IFEX Philippines will launch on its first day the Rural Agro-Enterprise Partnership for Inclusive Development and Growth (RAPID Growth) project, which is led by the DTI-Resource Generation and Management Service (RGMS) and funded by the International Fund for Agricultural Development (IFAD).

An upscaling of the successful Rural Microenterprise Promotion Programme (RuMEPP), RAPID Growth is a Php 3.7-billion project that aims to propel agriculture-based processing enterprises and entrepreneurial communities to become innovative, productive and competitive so that they will be capacitated in meeting the challenges of the global market.

According to DTI Secretary Ramon Lopez, RAPID Growth will primarily target four agricultural value chains, namely cocoa, coffee, processed fruits and nuts, and coconut.

“These four commodities have lucrative markets, social features and have the potential to provide sustained economic benefits to small farmers and enterprises,” Lopez said.

The project is set to target small farmers and micro-entrepreneurs engaged within the selected commodity chains, further targeting unemployed and underemployed rural women and men. Special focus will be on women, youth and indigenous people. It is set to be initially implemented in six regions, which are regions eight to 13 with 20 target provinces.

“In order to serve as models, four pilot provinces were chosen for each of the priority sectors from among the 20. These provinces are Leyte for its coco coir, Bukidnon for coffee, Davao del Norte for cacao and Agusan del Sur for calamansi,” Lopez explained.

The RAPID Growth Project was proposed to directly address policy commitments of the Philippine Government aligned with the Sustainable Development Goals (SDGs) that are of high relevance in eliminating poverty and reducing inequality.

Anchored in the government’s ‘Pagbabago’ pillar, this project seeks to address the Philippine Development Plan 2017-2022 target outcomes, which are (1) expanding economic opportunities and (2) increasing access to economic opportunities, including smallholder farmers and fisher folks. Likewise, through this project, the DTI is set to prioritize the micro, small, and medium enterprises (MSMEs) as a key pillar of its economic program.

“Various products that are harvested or manufactured by local MSMEs have a huge potential in the export market. The launch of this project in IFEX Philippines shall help shed a light on these products as it elevates the emerging local entrepreneurs and farmer groups,” Lopez added.

To know more about the Philippines’ food export products, visit www.ifexphilippines.com/ and sign up for the event. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.

IFEX Philippines 2015 culminates its 10th edition with a boost in PH exports

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) co-organized this year’s International Food Exhibition (IFEX), with the Department of Agriculture (DA), ended its 10th edition with exhibitors and their new business alliances happily looking forward to a productive year ahead in their export sales.

In the welcome reception held at SMX Convention Center, Trade and Industry Usec. Ponciano Manalo, Jr. delivered a message from Pres. Benigno “Noynoy”Aquino III, “this event reiterates that the Philippines is now open for business with the international market, and that such program further empowers the industry of micro, small and medium enterprises (MSMEs) in the country”. That the Philippines was open for business in the international market was evident in the volume of inquiries by foreign trade buyers translated into economically viable business opportunities for Philippine exporters and manufacturers.

Contributing to the successful four day event was the partnership of the public and the private sectors from several local government units, food exporters and manufacturers and the international market. The 10th IFEX Philippines 2015, the most talked about food and ingredients show, staged TasteAPEC@IFEX, the official parallel activity to the Asia Pacific Economic Cooperation (APEC) Summit 2015, which featured top food products from over 750 exhibitors, guest chefs and baristas from the Philippines and APEC economies.

DTI Undersecretary Ponciano Manalo and US Ambassador to the Philippines Philip Goldberg exchanges ideas on cranberry products at the US Pavilion during the 10th edition of IFEX Philippines 2015
DTI Undersecretary Ponciano Manalo and US Ambassador to the Philippines Philip Goldberg exchanges ideas on cranberry products at the US Pavilion during the 10th edition of IFEX Philippines 2015
DTI Undersecretary Ponciano Manalo and US Ambassador to the Philippines Philip Goldberg exchanges ideas on cranberry products at the US Pavilion during the 10th edition of IFEX Philippines 2015
DTI Undersecretary Ponciano Manalo and US Ambassador to the Philippines Philip Goldberg exchanges ideas on cranberry products at the US Pavilion during the 10th edition of IFEX Philippines 2015
(l-r) CITEM Executive Director Rosvi C. Gaetos, DTI Undersecretary Ponciano C. Manalo Jr., Viet Nam Trade Attaché Vu Viet Nga, Export Marketing Bureau (EMB) Head Senen M. Perlada, and exhibitors from Viet Nam pose during the 10th edition of IFEX Philippines. International Food Exhibition (IFEX) Philippines, the Asia’s ethnic food and ingredients trade show.
(l-r) CITEM Executive Director Rosvi C. Gaetos, DTI Undersecretary Ponciano C. Manalo Jr., Viet Nam Trade Attaché Vu Viet Nga, Export Marketing Bureau (EMB) Head Senen M. Perlada, and exhibitors from Viet Nam pose during the 10th edition of IFEX Philippines. International Food Exhibition (IFEX) Philippines, the Asia’s ethnic food and ingredients trade show.
Department of Agriculture (DA) Undersecretary for Operations Atty. Emerson Palad, Export Marketing Bureau (EMB) Head Senen M. Perlada, Senator Cynthia Villar, Ilocos Norte Governor Imee Marcos, DTI Undersecretary Ponciano C. Manalo Jr.,  and CITEM Executive Director Rosvi C. Gaetos at the Ilocos Norte Pavilion, International Food Exhibition (IFEX) Philippines 2015, the Asia’s ethnic food and ingredients trade show.
Department of Agriculture (DA) Undersecretary for Operations Atty. Emerson Palad, Export Marketing Bureau (EMB) Head Senen M. Perlada, Senator Cynthia Villar, Ilocos Norte Governor Imee Marcos, DTI Undersecretary Ponciano C. Manalo Jr., and CITEM Executive Director Rosvi C. Gaetos at the Ilocos Norte Pavilion, International Food Exhibition (IFEX) Philippines 2015, the Asia’s ethnic food and ingredients trade show.
(From l-r) Tourism staff members from the city government of Taguig Liza Del Valle and Arlene Vidal, Eunice Lagat from the Web Media Group, Executive Assistant from the City Economic and Investment Promotions Office Lea M. Camacam, City Economic and Investment Promotions Head Jorge Daniel S. Bacobo, Senator Cynthia Villar, Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos and Export Marketing Bureau Head Senen M. Perlada at the Taguig City Pavilion at IFEX Philippines 2015
(From l-r) Tourism staff members from the city government of Taguig Liza Del Valle and Arlene Vidal, Eunice Lagat from the Web Media Group, Executive Assistant from the City Economic and Investment Promotions Office Lea M. Camacam, City Economic and Investment Promotions Head Jorge Daniel S. Bacobo, Senator Cynthia Villar, Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos and Export Marketing Bureau Head Senen M. Perlada at the Taguig City Pavilion at IFEX Philippines 2015
(from l-r) Export Marketing Bureau Head Senen M. Perlada, DTI Undersecretary Ponciano Manalo, Senator Cynthia Villar, Dagupan City Mayor Belen Fernandez, Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Engr. Jane Rosario of the Dagupan City Engineering Office, City Budget Officers Cynthia Sinlao and Luz de Guzman, and CITEM Executive Director Rosvi Gaetos at the Dagupan City Pavilion at IFEX Philippines 2015.
(from l-r) Export Marketing Bureau Head Senen M. Perlada, DTI Undersecretary Ponciano Manalo, Senator Cynthia Villar, Dagupan City Mayor Belen Fernandez, Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Engr. Jane Rosario of the Dagupan City Engineering Office, City Budget Officers Cynthia Sinlao and Luz de Guzman, and CITEM Executive Director Rosvi Gaetos at the Dagupan City Pavilion at IFEX Philippines 2015.
Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Senator Cynthia Villar, Quezon City Vice Mayor Joy Belmonte, and OIC-Head Sikap Buhay Entrepreneurship and Cooperatives Office of Quezon City Mr. Alfredo Britaña, Jr. at the Quezon City Pavilion during the 10th IFEX Philippines 2015. International Food Exhibition (IFEX) Philippines, the Asia’s ethnic food and ingredients trade show.
Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Senator Cynthia Villar, Quezon City Vice Mayor Joy Belmonte, and OIC-Head Sikap Buhay Entrepreneurship and Cooperatives Office of Quezon City Mr. Alfredo Britaña, Jr. at the Quezon City Pavilion during the 10th IFEX Philippines 2015. International Food Exhibition (IFEX) Philippines, the Asia’s ethnic food and ingredients trade show.
CITEM Project Management Department Head Romleah Ocampo, DTI-OUTIPG Chief-of-Staff Althea Antonio, Senator Cynthia Villar, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos, Pasig City Cultural Affairs Office and Tourism Office OIC Noel Rivera, PLFI OIC Marilon Anselmo, PLFI Trainor Venus Manalo and Mayor’s Office Staff Aika Dare at the Pasig City Pavilion at the IFEX Philippines 2015
CITEM Project Management Department Head Romleah Ocampo, DTI-OUTIPG Chief-of-Staff Althea Antonio, Senator Cynthia Villar, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos, Pasig City Cultural Affairs Office and Tourism Office OIC Noel Rivera, PLFI OIC Marilon Anselmo, PLFI Trainor Venus Manalo and Mayor’s Office Staff Aika Dare at the Pasig City Pavilion at the IFEX Philippines 2015
Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Deputy Executive Director Rhea Matute, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos, Senator Cynthia Villar, Manila food and Wine Festival Director Melissa Sison-Oreta, and Chef Sau  del Rosario at the Taste by Design Food Trail at IFEX Philippines 2015
Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Deputy Executive Director Rhea Matute, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos, Senator Cynthia Villar, Manila food and Wine Festival Director Melissa Sison-Oreta, and Chef Sau del Rosario at the Taste by Design Food Trail at IFEX Philippines 2015
(From the 5th l-r) Agriculture Undersecretary for Operations Atty. Emerson Palad; Senator Cynthia Villar; DTI Undersecretary Ponciano Manalo, Jr.; CITEM Executive Director Rosvi Gaetos; Dagupan City Mayor Belen Fernandez pose for the cameras in one of the event’s special feature:  The Art of Kiping,  from the popular Pahiyas Festival in Lucban, Quezon province, as backdrop
(From the 5th l-r) Agriculture Undersecretary for Operations Atty. Emerson Palad; Senator Cynthia Villar; DTI Undersecretary Ponciano Manalo, Jr.; CITEM Executive Director Rosvi Gaetos; Dagupan City Mayor Belen Fernandez pose for the cameras in one of the event’s special feature: The Art of Kiping, from the popular Pahiyas Festival in Lucban, Quezon province, as backdrop
ASEAN-KOREAN CENTER sponsored several seminars on product development
ASEAN-KOREAN CENTER sponsored several seminars on product development
ASEAN-KOREAN CENTER sponsored several seminars on product development
ASEAN-KOREAN CENTER sponsored several seminars on product development
ASEAN-KOREAN CENTER sponsored several seminars on product development
ASEAN-KOREAN CENTER sponsored several seminars on product development

SPECIAL SETTINGS IN IFEX PHILIPPINES 2015

IFEX Philippines’ G-MART partners local food companies with top international retail chains

The International Food Exhibition (IFEX) Philippines, the country’s leading business-matching platform for food and beverage, is back this year with G-MART–an exclusive grocery-type setting that features 28 of the finest Philippine food export companies. These homegrown brands equipped for private labelling are gathered in the Philippines’ most respected food show to offer the best and most sought-after products to the global industry’s elite retailers.

Launched in May 2013 during the 9th IFEX Philippines, the successful first edition of G-MART attracted the world’s biggest names in food retail such as Dollar, El Corte Inglés, E-Mart, Emke, Harrods, Metfood, Sogo, Sysco, Takashimaya, Walmart, Woolworths, and founded business partnerships between them and the featured Philippine suppliers.

 
G-MART at IFEX Philippines 2013 which gathered more than 13,000 global trade buyers and visitors
G-MART at IFEX Philippines 2013 which gathered more than 13,000 global trade buyers and visitors

G-MART opens business opportunities to Philippine exporters by helping them gain more international clients and secure highly profitable business partnerships specifically in the retail industry.

A major source of employment, the retail industry provides a wide range of career opportunities to individuals of different levels of education and skill. In addition, the retail industry is also the largest revenue generator next to agriculture. Countries that enjoy significant economic and social progress possess a vibrant retail sector.

Philippine food companies in G-MART include Altertrade Corporation, Big E Food Corporation, Century Pacific Food, Inc., FoodSphere, Inc., Frabelle Foods, Goldilocks Bakeshop, Inc., Jaka Food Processing Corp., Mama Sita’s, Monde Nissin, and RFM Corporation. Also participating are first-rate food exporters such as Agrinurture, Andy Albao Enterprises, Brandexports Philippines, Inc., Buco Corporation, Gem Foods International, Golden Hands Manufacturing, JNRM Corporation, M. Lhuillier Food Products, Inc., Magic Melt Foods, Inc., MCM Foods, Inc., Q-Phil Products, Raw Brown Sugar Milling Company, Inc., Sagrex Foods, Inc., and Virginia Foods, Inc.

These companies were carefully selected and primed to meet with the leading retail chain operators from around the globe. They have excellent reputation and have been in the exporting business for no less than two years. More important, they carry certifications for the global export market such as BRC, Fair Trade, GMP/cGMP, HACCP, Halal, ISO, Kosher, Organic, and US-FDA.

Top Philippine food exporters who joined IFEX Philippines 2013 include Goldilocks Bakeshop, Inc., M. Lhuillier Food Products, Inc., Mama Sita’s, and Monde Nissin.
Top Philippine food exporters who joined IFEX Philippines 2013 include Goldilocks Bakeshop, Inc., M. Lhuillier Food Products, Inc., Mama Sita’s, and Monde Nissin.

“Philippine food companies are more than capable of supplying competitive and innovative products to the world’s biggest retailers as they demonstrate strength and success in the domestic market, and they have both the resources and manpower they need to meet the high demands of clients,” said Executive Director Rosvi C. Gaetos of the Center for International Trade Expositions and Missions (CITEM).

Guests and buyers planning to visit IFEX Philippines 2015 will find aside from G-MART the three main components of the trade fair that will emphasize the food and ingredients of the Philippines, the affiliate APEC economies, and countries from the rest of the world.

The Food Philippines Hall will hold the industry pavilions of the country and present the Philippines’ very own pioneering and trusted food brands. Neighboring the Food Philippines Hall is the Marketplace which will offer trade buyers and visitors a chance to purchase and sample on-the-spot an abundant choice of the freshest food finds. Located also at the Food Philippines Hall are the pavilions dedicated to the selected SMEs from Taguig, Quezon City, Pasig, and Dagupan, with products developed through the Partner City Program of CITEM in cooperation with their respective local government units.

The International Hall and TasteAPEC@IFEXPhilippines will exhibit the rich food culture of the participating APEC economies such as Australia, Brunei, Canada, Indonesia, Korea, Malaysia, Russia, Singapore, Taiwan, Thailand, USA, and Vietnam, and unveil a special collection of products from the APEC Top Brands. Guest chefs will captivate and inspire visitors with their lively cooking demonstrations at the APEC Summit of Flavors staged on an attractive kitchen setting.

Special sections in IFEX Philippines 2015 will also include pavilions housing the top chocolate manufacturers of the country; local specialties, delicacies, and merchandise developed under One Town One Product (OTOP), a priority endeavor of the Philippine Department of Trade and Industry – Bureau of Domestic Trade (DTI-BDT); the Department of Agriculture (DA), which will present top quality farm and fish products; and trade organizations such as the Philippine Confectionery Biscuits and Snack Association (PCBSA) and the Integrated Food Manufacturers Association of the Philippines (INFOMAP).

IFEX Philippines is a biennial trade event organized by CITEM, the export promotions arm of the Department of Trade and Industry, and supported by the Department of Agriculture – Agribusiness Marketing Assistance Service (DA-AMAS). An official parallel activity to the APEC Ministers Responsible for Trade (MRT) Meeting, IFEX Philippines 2015 is slated onMay 21-24, 2015, at the SMX Convention Center, Mall of Asia Complex, Pasay City, Philippines.

Visit www.ifexphilippines.com for more information.

City of Taguig Partners with IFEX Philippines 2015

The city of Taguig joins IFEX Philippines, the country’s most celebrated food trade show organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).

In photo: Taguig SMEs with the PCP Team of Consultants and the LGU coordinator From L to R (standing): Engr. Abner Villahermosa (Business Development and Branding Expert), Johanna Obregon (RMC2J Food Services), Nor-aiza Antao (Mcalkhayr Halal Foods Services), Ms. Vanessa Padilla and Mr. Rene Bernal (Packaging designers), Gemini Wariyava (Chef Jiminae Bosun Food Haus), Amanie Bineto (Mcalkhayr Halal Foods Services), Khadidja Biri (Mcalkhayr Halal Foods Services), Lea Camacam (LGU Coordinator for the Partner City Program) From L to R (sitting): Ms. Ma. Luz Lizada (Food Technologist and Food Safety Resource Person), Mariam Bantuas (Mcalkhayr Halal Foods Services), Rose Kwan (PCP Lead Consultant/ Food Safety and Export Compliances Resource Person)
In photo: Taguig SMEs with the PCP Team of Consultants and the LGU coordinator
From L to R (standing): Engr. Abner Villahermosa (Business Development and Branding Expert), Johanna Obregon (RMC2J Food Services), Nor-aiza Antao (Mcalkhayr Halal Foods Services), Ms. Vanessa Padilla and Mr. Rene Bernal (Packaging designers), Gemini Wariyava (Chef Jiminae Bosun Food Haus), Amanie Bineto (Mcalkhayr Halal Foods Services), Khadidja Biri (Mcalkhayr Halal Foods Services), Lea Camacam (LGU Coordinator for the Partner City Program)
From L to R (sitting): Ms. Ma. Luz Lizada (Food Technologist and Food Safety Resource Person), Mariam Bantuas (Mcalkhayr Halal Foods Services), Rose Kwan (PCP Lead Consultant/ Food Safety and Export Compliances Resource Person)

Gearing up for the big event, the city government of Taguig, local food entrepreneurs, and CITEM gathered in a two-session briefing on September 24 and on November 4, 2014 at the Taguig City Hall. Food consultants Ms. Rose Kwan (for Food Safety and Export Compliances), Ms. Luz Lizada (for Food Technology and Food Safety), and Engr. Abner Villahermosa (for Business Development and Branding), facilitated the discussions and conducted initial evaluation of the readiness of the entrepreneurs’ products for IFEX Philippines 2015 and crafted a highly focused and specialized product development program for each participant.

The city of Taguig is one of the participants of IFEX Philippines’ Partner City Program, a unique platform that aims to assist small and medium food producers and manufacturers to become dynamic and competitive players in the local and international food trade industry.

“Taguig is one of the largest cities in the country in terms of land area and also one of the most prosperous, thanks to the emergence of Bonifacio Global City. As a result, Taguig is one of the preferred cities to live in. With a boom in the population, comes a boost in industries. This is true for Taguig,” said DTI-NCR director Ferdinand Manfoste.

For the upcoming IFEX Philippines 2015, Taguig City food entrepreneurs will offer a delectable array of delicacies and beverages such as cocktail wines and ricewines, fish nachos, traditional Mindanao spices like palapa and turmeric powder, homemade pizza, adobong itik, fresh lumpia, royal bibingka, and Taguig’s homegrown kakanin, inutak. which is made of glutinous rice flour and coconut milk.

“There is a steadily increasing demand for locally produced specialty dishes and heritage food items in the market today, and businessmen and trade buyers should take advantage of this along with the business partnership and opportunities offered by our Partner Cities’ small and medium food entrepreneurs. IFEX Philippines provides buyers and entrepreneurs a special access to these types of food products and ensures their quality and competitiveness,” said CITEM Executive Director Rosvi C. Gaetos.

Small and medium food enterprises (SMEs) are extremely important to the general health and welfare of the economy: they generate substantial gross income, employ local citizens, and provide an economic engine that initiates the movement of cash through the community. Successful SMEs allow owners to remain in this area of operation and create business opportunities for other entrepreneurs. Furthermore, they provide the groundwork for innovation, constantly keeping the community charged with economic activity.

“We, at the City Government of Taguig, believe in empowering local micro-entrepreneurs through projects that develop and improve local products like the IFEX Philippines’ Partner City Program. We are very confident in the determination of our small and medium business owners to succeed as well as their capability to contribute to the economic development of Taguig and of the country,” said Taguig City Mayor Lani Cayetano.

Trade visitors and buyers are invited to see and experience Taguig City’s rich and varied food products together with the products of three other partner cities Dagupan, Pasig, and Quezon City at IFEX Philippines 2015, the biggest and most respected showcase of ethnic and specialty food in Asia.

IFEX Philippines is a global platform for highly profitable and enduring business partnerships. With more than 600 food exporters from countries all over the world, and more than 13,000 global buyers and visitors, IFEX Philippines brings together the leading export-oriented food and ingredient companies of Asia, the Pacific, Americas, and the rest of the world. It offers a wide variety of flavors, food products, innovations, and services, for buyers from all parts of the globe.

IFEX Philippines is slated on May 21-24, 2015, at the SMX Convention Center, Mall of Asia Complex, Pasay City, Philippines.

For more information about IFEX Philippines 2015, please visit www.ifexphilippines.com.

Food Philippines brings premium tropical fruits to the 40th FOODEX Japan

Food Philippines is geared up to feature the country’s premium tropical fruits in FOODEX Japan 2015, the 40th International Food and Beverage Exhibition, slated at the Makuhari Messe in Chiba, Japan on March 3-6, 2015. A select group of 13 Food Philippines exhibitors will showcase tropical fruits such as coconuts, bananas, mangoes, and pineapples, as well as healthy and natural food products derived from them.

The Philippines dominates Japan’s tropical fruits imports, supplying 93.3% of its bananas, 99.7% of its pineapples, and 27.3% of its mangoes – all considered by the Japanese to be mechauma or “absurdly delicious.” The country has consistently been the largest exporter of bananas to Japan. Almost all of Japan’s fresh and processed pineapples come from the Philippines, owing to its distinct and sweet taste. Japan is also an attractive market for the Philippine mangoes. The Japanese consumers are developing consciousness for food safety and they are willing to pay premium price for food products that meet their standards for safety, taste, health, and nutrition. This increasing demand for food products with food safety standard certifications poses a huge opportunity for Food Philippines exporters.

“Japan is a significant market for our tropical fruits. This edition of FOODEX Japan is an opportunity for the Philippines to prove that the country is the undisputed source of fresh and processed tropical fruits and natural food products in the Asia-Pacific region,” said CITEM Executive Director Rosvi Gaetos, adding that the unique and identifying characteristics and natural features of the Philippines’ best-tasting fruits make it more globally recognized.

The Philippines, considered as the second top coconut-producing country, will bring healthy and natural coconut food products in FOODEX Japan 2015, the 40th International Food and Beverage Exhibition, slated at the Makuhari Messe in Chiba, Japan on March 3-6, 2015.
The Philippines, considered as the second top coconut-producing country, will bring healthy and natural coconut food products in FOODEX Japan 2015, the 40th International Food and Beverage Exhibition, slated at the Makuhari Messe in Chiba, Japan on March 3-6, 2015.

The Philippines’ tropical fruits are considered to be among the best-tasting fruits in the world, owing to the country’s tropical weather and rich soil. The Philippine coconut is famous for its distinct flavor, fragrance, and texture, which very well responds to the global need for healthy and natural food products. Aside from coconut meat and nata de coco, the Philippine coconut water is now growing in popularity in Japan due to the demand for healthy beverage. The Philippines’ coconut exports have diversified over the years, ranging from food and non-food products, enabling this palm to gain the distinction of being called the “tree of life.” The coconut industry is a dominant sector of Philippine agriculture, having the world’s widest geographical area devoted to coconut. There are around 3.5 million coconut farmers in the country and 3.1 million hectares of farmlands for the fruit.

The Philippines, Japan’s top source of banana, is all set to showcase the country’s premium tropical fruits and food products in FOODEX Japan 2015, the 40th International Food and Beverage Exhibition, slated at the Makuhari Messe in Chiba, Japan on March 3-6, 2015.
The Philippines, Japan’s top source of banana, is all set to showcase the country’s premium tropical fruits and food products in FOODEX Japan 2015, the 40th International Food and Beverage Exhibition, slated at the Makuhari Messe in Chiba, Japan on March 3-6, 2015.

The Philippine banana industry is one of the best-performing agricultural products of the country. It is one of the oldest cultivated crops in the Philippines with plantations of 450,125 hectares across the country. The fruits’ varieties include saba or Cardava, lacatan, latundan, bongolan, Cavendish, señorita, chiquita, bangaran and kadulce from Tacloban, tindok from Cebu, among others, each with distinct flavor and quality. Two-thirds of bananas exported are grown in the Philippine region of Mindanao, where the humid climate and rich soil allow it to grow in abundance. More than 90 percent of Japan’s bananas are from the Philippines, with fresh “Cavendish” bananas as Japanese market’s favorite.

The Philippines is the world’s second largest exporter of pineapple products and the undisputed source of Japan’s pineapples. Food Philippines’ participation in the 40th FOODEX Japan highlights the country’s tropical fruits, like pineapples and its by-products, slated at the Makuhari Messe in Chiba, Japan on March 3-6, 2015.
The Philippines is the world’s second largest exporter of pineapple products and the undisputed source of Japan’s pineapples. Food Philippines’ participation in the 40th FOODEX Japan highlights the country’s tropical fruits, like pineapples and its by-products, slated at the Makuhari Messe in Chiba, Japan on March 3-6, 2015.

The country is one of the largest exporters of pineapples in the world. It supplies 99 percent of Japan’s total fresh pineapple import volume. The country provides the Japanese market with the “Sweetio” pineapple, a fragrant and sweet variety that appeals to them. Majority of Philippine pineapples are produced in the island of Mindanao, where volcanic ash soil and climate create a suitable environment for pineapple production. The proximity of pineapple plantations to its ports ensures the freshness of the fruit.

Food Philippines will bring the Philippine mango, considered to be the sweetest in the world, and other premium tropical fruits and food products in FOODEX Japan 2015, the 40th International Food and Beverage Exhibition, slated at the Makuhari Messe in Chiba, Japan on March 3-6, 2015.
Food Philippines will bring the Philippine mango, considered to be the sweetest in the world, and other premium tropical fruits and food products in FOODEX Japan 2015, the 40th International Food and Beverage Exhibition, slated at the Makuhari Messe in Chiba, Japan on March 3-6, 2015.

Another power fruit from the Philippines is the world’s “queen of fruits,” mango, which is also the country’s national fruit. Considered to be sweetest in the world, it is abundant in the Philippines because of the country’s warm, dry weather and well-drained soil. When the fruits are ripened on the tree and picked just before full ripeness, it produces an aromatic smell and sweetness, which makes it the source of the most successful commercial products available in the market. The Philippine mango exports amount to USD 12 million, showing a 15.4 percent growth rate from January to September 2014 as compared to that of the same period in 2013.

The Philippines’ tropical fruits will take the spotlight at the 40th FOODEX Japan, validating the country as the leader in the production of highest quality food products. FOODEX Japan is Asia Pacific’s largest food trade show for food and beverage, with 3, 480 booths and over 2,800 exhibitors from 78 countries and regions. It offers many opportunities to meet potential business partners not only from Japan, but from major East Asian countries as well.

Food Philippines is geared up to feature the country’s premium tropical fruits in FOODEX Japan 2015, the 40th International Food and Beverage Exhibition, slated at the Makuhari Messe in Chiba, Japan on March 3-6, 2015.
Food Philippines is geared up to feature the country’s premium tropical fruits in FOODEX Japan 2015, the 40th International Food and Beverage Exhibition, slated at the Makuhari Messe in Chiba, Japan on March 3-6, 2015.

“The Japanese always put quality above all else — be it the packaging, taste, color, nutritional value, safeness or the product as a whole – and that makes their country a challenging market to explore. Being able to please the strict and discerning taste of the Japanese market, Philippines’ food products are definitely ready and qualified to tap into the global market,” said Daisy Johanna Uy, an exporter of processed tropical fruits to Japan.

Spearheaded by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), in partnership with the Philippine Trade and Investment Center (PTIC) in Tokyo, Food Philippines highlights the country’s top tropical fruits in its participation in FOODEX Japan 2015. The country’s delegation to Japan will also bring frozen and processed tuna, poultry products, and snack items in Japan. With the commitment to excellent service, backed by strict adherence to international food standards, the country is a reliable source of quality food products which recognize the Japanese taste preferences.

Food Philippines is the industry brand for the food sector which unifies the overseas promotional efforts of the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippines Department of Trade and Industry (DTI). Under this industry brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of fresh fruits and marine products.