Philippine premium food exports set to delight visitors at Taipei International Food Show

  • DTI-CITEM assembles Philippine delegation to highlight the country’s best food exports at one of the leading food shows in Asia

IFEX 2019 Overhead shot.JPGFOODPhilippines at IFEX Philippines NXTFOOD ASIA 2019

After the successful turnout of IFEX Philippines NXTFOOD ASIA last month, the Center for International Trade Expositions and Missions (CITEM) now sets its sights on the Taipei International Food Show (TIFS) this coming 19-22 June 2019 at the Taipei Nangang Exhibition Center and the Taipei World Trade Center (TWTC). As the Department of Trade and Industry’s (DTI) export promotion arm, CITEM will be managing the Philippine delegation at this year’s TIFS. The Philippine Pavilion will be located at the ground floor of the TWTC Hall 1.

More commonly known as FOOD TAIPEI, this year’s TIFS will also be held concurrently with four other food-related shows (Foodtech & Pharmatech Taipei, Taipei Pack, Taiwan HORECA and Halal Taiwan). This 5-in-1 food show provides visitors and exhibitors a one-stop shop to engage companies, brands and suppliers from all facets and related sectors of the food industry.

For this edition, the Philippine delegation will be bringing with it both returning and first-time exhibitors to Taiwan which will all be united under the theme FoodPhilippines. The theme’s goal is to highlight the natural and healthy food products of the Philippines while putting a special focus on the country’s premium tropical fruits (e.g., banana, mango, pineapple, calamansi), coconut products (e.g., VCO, coco water, coco powder, desiccated coconut), natural sauces & condiments and ready-to-eat processed foods & beverages.

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Philippine Craft Spirits
by Destileria Limtuaco

Some companies returning to FOOD TAIPEI this year are Destileria Limtuaco, Year Luck, and Century Pacific Food. Joining them are TIFS newcomers like GAINCOCO, Leonie Agri Corp. and JND Manufacturing Industries. Many of these exhibitors will be going to Taiwan with the goal of raising their brand awareness, promoting their new product lines and exploring the Taiwanese market in the hopes of landing foreign clients not only in Taiwan, but also in mainland China.

Last year’s Philippine participation in FOOD TAIPEI generated US$25.83 million in sales from 18 participants. For the 2019 edition, DTI-CITEM is planning to reach a sales target of US$26 million along with an increase in the number of business inquiries. And with the number of health-conscious consumers on the rise, the FoodPhilippines theme is bound to make an impact on both the international and Taiwanese buyers at the show

See the Philippine exhibitors and more at the Taipei International Food Show this coming 19-22 June 2019 at the Taipei World Trade Center Hall 1 and take part in various food samplings and buyer services, as well as explore the other food-related shows held throughout the venue. For more information on this event, visit www.citem.com.ph/food-taipei.

 

Agribusiness forums lead seminars at this year’s IFEX Philippines NXTFOOD ASIA

  • The 13th edition of the IFEX Philippines opens this weekend with a slew of food-tasting and knowledge-sharing activities.
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Philippine dried mango facility

MANILA, Philippines – The biggest international food fair in the country opens its doors this May 24-26 to welcome local and foreign trade buyers and food enthusiasts at the World Trade Center Metro Manila (WTCMM). Featuring the Premium 7 (coffee, cacao, coconut, mango, banana, pineapple, tuna) and Rising Stars (heirloom rice, calamansi, ube, pili nut, turmeric, malunggay, muscovado sugar, tamarind, dalandan) in the Philippine food export industry, IFEX Philippines is set to delight visitors with its various components and special settings designed to highlight and showcase Philippine food, ingredients and cuisine.

Organized by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), IFEX Philippines NXTFOOD ASIA brings the latest in the Philippine food scene to the tradeshow floor.

Along with more than 600 exhibitors and three full days of various food-tasting activities, IFEX Philippines will also host a slew of food export seminars featuring tracks on agri-investment and foreign market entry requirements.

These free seminars will be conducted by industry experts and leading practitioners to share their insights on the latest trends, innovations and best practices in the food exporting and servicing sector.

Knowledge sharing sessions

Day one of the food fair will start things off with the Agribusiness Investment Forum by the Department of Agriculture’s Agribusiness and Marketing Assistance Service (DA-AMAS). This forum will include tracks on pig husbandry, goat production and natural farming. Together with these agri-investment forums, day one will also feature Market Entry Requirement Tracks for the UK and Chinese markets, as well as a talk on market value-adding concepts.

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Harvesting raw cacao beans

 

The second day of the show will feature another round of Agri-investment Forums covering aquaculture, agri-technologies, high-value crops and cacao production. In addition, IFEX will also be hosting an exciting forum focused on The Business of Cacao with panelists from the Philippine and European cacao industries. There will be another market entry requirement track that will discuss Australia’s Food Regulatory System and Export Requirements. To cap off the second day of seminars, there will be a track discussing how entrepreneurs can properly handle and manage their intellectual property rights.

Discover the latest market trends in the food exporting industry with these knowledge-sharing sessions on the first and second days of IFEX Philippines NXTFOOD ASIA on the 24th and 25th of May 2019 at the World Trade Center Metro Manila.

Visitors may also visit the featured special settings and participate in the different food-tasting activities scheduled throughout the entire event. These include Food Philippines, Asian Food Champions, Islands on a Plate, Flavors and Spices Garden, The Cold Room: Seafood at Sub-Zero, Philippine Cacao and Tropical Wines and Spirits.

This year’s edition of IFEX Philippines is co-organized with the DTI’s Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).

“KNOWLEDGE SHARING SESSIONS”

IFEX Food Export Seminars

Get ahead with the latest market trends and tools of the trade in the food exporting industry at the IFEX Food Export Seminars where the latest trends, innovations and best practices in the food exporting and servicing sector will be discussed by industry experts and practitioners.

Seminar tracks like the Agri-Investment Forum by the Department of Agriculture-Agribusiness and Marketing Assistance Service (DA-AMAS), Market Entry Requirement Tracks for the Australia, China and UK markets, and Market Compliance Tracks such as Kosher and Intellectual Property Rights will give ample learning opportunities to food SMEs that aim to succeed in the industry.

For more information on the schedule of seminars and activities, visit www.ifexphilippines.com.

 

From trend to mainstream: PH rises in the world of food

IFEX Philippines NXTFOOD ASIA presents the next big thing in Filipino food at Islands on a Plate

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Rustic bibingka.  A modern reinvention of the homegrown Philippine favorite rice cake during Christmas season.

Manila, Philippines ‐‐ This year, Filipino food and chefs have been getting rave reviews and international recognition for their culinary technique, creativity and usage of local ingredients.

National Geographic has listed Filipino food as one of the top food trends in 2019 with the food rave on Filipino-led eateries across the globe such as Washington DC’s Bad Saint and LA’s Lasa, Mamasons’ in London, as well as Filishack, The Adobros and Mamasons’ in London.

Filipino-American chef Tom Cunanan of Bad Saint finally won as the Best Chef: Mid-Atlantic at the James Beard Awards, which is considered the “Oscars” of the culinary world.

Meanwhile, Toyo Eatery, led by Filipino culinary star Jordy Navarra, has recently entered the list of prestigious Asia’s 50 Best Restaurants 2019 as the only Philippine entry at rank 43.

As the world craves for Filipino cuisine, it begs a question: what is next for Philippine food?

“The next step for Filipino food is to channel all of its culinary technique, wealth of ingredients and traditions from a global sensation to actually become a mainstream staple on dining menus all over the world,” shared Pauline Suaco-Juan, the executive director of the Center for International Trade Expositions and Missions (CITEM).

CITEM is the export promotion arm of the Department of Trade and Industry (DTI) and the agency that is mandated to promote Philippine food in different international exhibits in UAE, US, Germany, Japan, Taiwan, China and many more.

“The complexities and diverse flavors of our homegrown dishes are now being unraveled to the global audience thanks to the brilliance of Filipino chefs and restaurants abroad with their refined culinary techniques and choice of quality Asian ingredients, as well as the Philippine food exhibits overseas,” Suaco‐Juan said.

“Now is an exciting time for Philippine food. Our local cuisine is rising in the world of food and we want to push for Filipino food products, dishes and ingredients to become the next big Asian trend,” she added.

This statement comes a day before CITEM opens its gate to thousands of local and international food buyers and culinary influencers to check out what’s the next big thing in Asian food in IFEX Philippines NXTFOOD ASIA at the World Trade Center Metro Manila (WTCMM), Pasay City from May 24‐26, 2019.

According to Suaco-Juan, IFEX Philippines NXTFOOD Asia seeks to answer the question “What’s NXT in the world of FOOD?” by giving exhibitors from the Philippines and beyond a platform to showcase premium food exports, emerging trends, best practices, and industry innovations to the world’s biggest buyers.

A highlight of the event is the showcase of the country’s “Premium 7” export products, namely banana, coconut, coffee, cacao, mango, pineapple and tuna. Foodies attending the event can also relish dishes or products made with the “Rising Stars of Filipino food,” which include ube, calamansi, turmeric (luyang dilaw), moringa (malunggay), muscovado rice and heirloom rice, among others.

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Open-faced mango and premium red tuna salad. A fusion of the corned tuna sourced from the pristine waters of  General Santos City with a tangy zest of fresh Philippine mango and mango poppers from Cebu.

“International foodies and chefs across the globe are welcomed to see, taste and experience the wealth of ingredients in the Philippines and see how they can use it in their own local dishes,” said Suaco‐Juan.

“We cannot wait to show the world what makes Filipino food a champion. We want the world to know that when it comes to food, the best in taste and quality can be found in the Philippines,” she added.

Islands on a Plate celebrates Philippine food

As the country’s biggest export-oriented food show, IFEX Philippines NXTFOOD ASIA is taking foodies all over the world in a gastronomic feast of Filipino flavors in the Islands on a Plate special setting.

This special setting will feature the heirloom cuisines and iconic food products from Luzon, Visayas and Mindanao with the inclusion of a Halal Pavilion, One Town One Product (OTOP) Pavilion and a Seafood Pavilion by the Bureau of Fisheries and Aquatic Resources (BFAR).

It shall also have a special pavilion for food producers hailing from Central Luzon, CALABARZON, Central Visayas, Eastern Visayas, Northern Mindanao, Davao Region and SOCCSKSARGEN, as well as the provinces of Negros Occidental, Misamis Oriental and Taguig City.

“Foodies will be able to taste and get an intimate knowledge on the roots of the country’s most popular dishes and delicacies across the regions straight from the some of the same culinary minds who have made those iconic and part of Filipino culinary tradition,” explained Suaco-Juan.

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Diners relish and take photos of the dishes served at the IFEX Philippines Media Preview.
Dishes were prepared using the Premium 7 export products and Rising Stars of Filipino food
to highlight the culinary strength of the Philippine top food exports and give a gastronomic
preview on what to expect on the Islands on a Plate special setting.

To highlight the use of the Philippines’ Premium 7 and the Rising Star of Filipino food, CITEM invited selected members of the media in an exclusive 12-course merienda cena dining experience presented with Via Mare and Chef Bea Nitard ingredients.

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Taba ng talangka with roasted kinurat rice. Heirloom rice from Kalinga with a dash of coconut vinegar (pinakurat) and topped with aligue and ginger.

Included in the lineup of dishes were rustic bibingka, pirurutong bumbong, open-faced mango and premium red tuna salad, calamansi sherbet with pomelo bits; Cebuanong alimasag ala brandade gratinee; Batangas turmeric rice with chicken inasal; taba ng talangka with roasted kinurat rice; and champoradong waray with danggit. Also served for desserts were crème emperatrice, turon with chocolate and caramel filling, tropical fruit cake flambe and spicy chocolate ginger bombs.

“The abundance, diversity and flexibility of our local ingredients make the Philippines one of the best sources of food products and culinary inspirations in the world. You really just have to be at IFEX Philippines NXTFOOD ASIA to see, taste and experience it,” she added.

This year’s edition of IFEX Philippines is co-organized with the DTI’s the Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).

Visit www.ifexphilippines.com/ to sign up for the event or to check out more details. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.

 

PH top food exports take centerstage at IFEX Philippines 2019: NXTFOOD ASIA

  • Presenting “NXTFOOD ASIA,” IFEX Philippines gears up to highlight the country’s “Premium 7” export products and the “Rising Food Stars.”
  • RAPID Growth project will also be launched on the first day of IFEX Philippines. The program is aimed to scale up agri-based farmers and MSMEs of lucrative commodities including cacao, calamansi, coco coir and coffee.

 

Premium 7
The Philippines’ ‘Premium 7’: banana, cacao, coffee, coconut, mango, pineapple and tuna.

A grand showcase of the innovations and culinary techniques behind the country’s top agricultural export products will be a major highlight of IFEX Philippines at the World Trade Center Metro Manila (WTCMM) on May 24-26, 2019.

Presenting “NXTFOOD ASIA,” IFEX Philippines is gearing up to showcase the innovative use and culinary applications of the country’s ‘Premium 7’ namely coffee, cacao, coconut, mango, pineapple, banana and tuna.

IFEX Philippines is the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients organized by the Philippines’ Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-CITEM).

“Through this showcase of what’s next in Asian food, we want the global buyers to experience the Filipino food innovations that are being done with these commodities and see how they can use these products in the dishes in their respective countries,” she added.

The three-day event will also spotlight the roster of Philippines’ ‘Rising Food Stars,’ which include heirloom rice, calamansi, ube, pili nut, turmeric, moringa or malunggay, muscovado sugar, tamarind, dalandan and a selection of Philippine wines and spirits.

The country’s sauces and condiments will also be featured in the event. These include coco aminos, sarsa, fish sauce or patis, chili sauces, crab fat or aligue, shrimp paste or bagoong, sukang maasim, sukang tuba, sukang pinakurat, sukang iloko and balsamic vinegar, among others.

“To further highlight the Premium 7 and the Rising Food Stars, IFEX Philippines is gearing up for a delectable and sumptuous culinary showcase of the promising export products in the country as it sets the stage for the future of food in Asia,” said Suaco-Juan.

DTI to launch Php 3.7B project to elevate PH export commodities, agrientrepreneurs

To help strengthen the country’s major export commodities, IFEX Philippines will launch on its first day the Rural Agro-Enterprise Partnership for Inclusive Development and Growth (RAPID Growth) project, which is led by the DTI-Resource Generation and Management Service (RGMS) and funded by the International Fund for Agricultural Development (IFAD).

An upscaling of the successful Rural Microenterprise Promotion Programme (RuMEPP), RAPID Growth is a Php 3.7-billion project that aims to propel agriculture-based processing enterprises and entrepreneurial communities to become innovative, productive and competitive so that they will be capacitated in meeting the challenges of the global market.

According to DTI Secretary Ramon Lopez, RAPID Growth will primarily target four agricultural value chains, namely cocoa, coffee, processed fruits and nuts, and coconut.

“These four commodities have lucrative markets, social features and have the potential to provide sustained economic benefits to small farmers and enterprises,” Lopez said.

The project is set to target small farmers and micro-entrepreneurs engaged within the selected commodity chains, further targeting unemployed and underemployed rural women and men. Special focus will be on women, youth and indigenous people. It is set to be initially implemented in six regions, which are regions eight to 13 with 20 target provinces.

“In order to serve as models, four pilot provinces were chosen for each of the priority sectors from among the 20. These provinces are Leyte for its coco coir, Bukidnon for coffee, Davao del Norte for cacao and Agusan del Sur for calamansi,” Lopez explained.

The RAPID Growth Project was proposed to directly address policy commitments of the Philippine Government aligned with the Sustainable Development Goals (SDGs) that are of high relevance in eliminating poverty and reducing inequality.

Anchored in the government’s ‘Pagbabago’ pillar, this project seeks to address the Philippine Development Plan 2017-2022 target outcomes, which are (1) expanding economic opportunities and (2) increasing access to economic opportunities, including smallholder farmers and fisher folks. Likewise, through this project, the DTI is set to prioritize the micro, small, and medium enterprises (MSMEs) as a key pillar of its economic program.

“Various products that are harvested or manufactured by local MSMEs have a huge potential in the export market. The launch of this project in IFEX Philippines shall help shed a light on these products as it elevates the emerging local entrepreneurs and farmer groups,” Lopez added.

To know more about the Philippines’ food export products, visit www.ifexphilippines.com/ and sign up for the event. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.

The “next big thing” in Asian food to be served at IFEX Philippines 2019

  • Presenting ‘NXTFOOD ASIA,’ this year’s edition will showcase the next big thing in Asian food featuring the latest food innovations, trends and best practices in the food industry.

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Are you ready for the next big thing in Asian food?

Discover it in the upcoming 13th edition of the International Food Exhibition (IFEX) Philippines at the World Trade Center Metro Manila (WTCMM) on May 24-26, 2019.

Presenting ‘NXTFOOD ASIA,’ this year’s edition will showcase Asian food featuring the latest food innovations, trends and best practices in the food industry with the participation of Asian food manufacturers, experts, culinary masters, enthusiasts and other stakeholders in the food world.

IFEX Philippines is the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients organized by the Philippines’ Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-CITEM).

“See, taste and experience the next big thing in the future of food in the Philippines and other countries as we serve you the flavorful selections that emanate from our deeply rooted Asian culinary tradition and heritage,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

“Be part of this gastronomic celebration to discover the finest food and ingredients, iconic culinary fusions, home-grown delicacies and latest food trends that Asia has to offer, as well as experience the world-renowned hospitality of the Filipino people,” she added.

 

Asian Food Bonanza

Culminating this year’s edition is the exhibit of ‘Asian Food Champions’ featuring international country pavilions such as China, Taiwan, Korea, Vietnam, Thailand, Malaysia and other Asian countries. It shall be complemented by the ‘Asian Flavors Avenue’ where a variety of Asian cuisine will be offered to event participants, buyers and visitors.

“With the show’s strong reputation and our aggressive marketing campaign, we hope to get the support of Asian embassies, tourism promotion organizations (TPOs), marketing agents and well-known Asian restaurants to sign up for the event,” said Suaco-Juan.

Welcoming buyers and visitors with an appetizing zing will be the corner for fermented Asian food with a palatable selection of iconic pickles, relishes, condiments and tangy selection. It will feature the sweet, sour, salty and fermented preserves from various Asian countries.

“The flexibility of Asian food will also be put to the test in an Asian noodle exhibit which will highlight the range of traditional to ready-to-eat noodle products in their various forms, shapes, colors and flavors,” added Suaco-Juan.

A new much-awaited exhibit is the ‘IFEX Degustacion: Islands on a Plate’ that will host a unique food tasting experience and retail section in a ‘fiesta’ setting featuring home-grown food brands and best-known delicacies originating from various regions in the Philippines with a unique culinary heritage. Along this setting is a beverage lane that will give buyers and visitors a preview of the latest in fruit- and vegetable-based alcoholic and non-alcoholic beverages, juices, wines and spirits where Filipino home-grown beverages and top local brands will be featured.

“We’re also very excited to debut ‘The Cold Room,’ an innovative exhibit designed to feature various Philippine seafood like tuna, prawns, octopus, seaweed and other high-value marine food products in an actual cold storage facility open to the guests,” Suaco-Juan said as she described how buyers and visitors will have the chance to taste and sample fresh sashimi, ceviche and shrimp cocktails.

 

Global PH food firms step up

Another exciting addition is the ‘Food Philippines’ hall which shall be the premier venue for top Philippine food brands with a strong presence in the global food market. It shall house the country’s exporters of Premium 7 products and the next rising stars in Philippine food, as well as consolidators representing Philippine food exporters.

“The country’s Premium 7 export products are banana, mango, pineapple, coconut, tuna, coffee and cacao. These commodities are tagged as the Premium 7 since these have been the Philippines’ leading food export for the longest time,” said Suaco-Juan.

Meanwhile, the next rising stars of Philippine food include calamansi (Philippine lime), pili nuts, ube (purple yam), and fruit and vegetable-based beverages.

According to Suaco-Juan, these exhibits are only teasers of what is to come in IFEX Philippines 2019. Buyers and exhibitors can expect this year to be more oriented towards oriental flavors as the show strengthens its position as a premier sourcing event for Asian food and ingredients.

In 2017, IFEX Philippines was one of the official business events during the country’s hosting of the 31st Association of Southeast Asian Nation (ASEAN) Summit. The show paved the way for more opportunities and innovations around the world with the showcase of the Philippines’ best and overseas participation of Asian countries like China, South Korea, Brunei, Cambodia, Indonesia, Malaysia, Myanmar, Singapore and Thailand.

Last year, the three-day event was relaunched as an annual trade show. It showcased Asian food products from nearly 600 food exhibitors and welcomed more than 7,000 visitors including over 1,800 trade buyers from 40 countries around the world.

Visit www.ifexphilippines.com/ to sign up for the event or to check out more details. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.

Slovenia’s top importer targets PH as sourcing destination

Marjan Bevk, CEO of Merit International D.O.O., recently visited Manila for a business matching with several Philippine manufacturers for possible sourcing of fast-moving consumer goods and consumer-packed products. To enable this, HallONE of the Center of International Trade Expositions and Missions (CITEM) organized a business-to-business sourcing event for Bevk in coordination with the Chamber of Commerce of the Philippine Islands.

Mr. Srecko Debelak, Philippine Honorary Consul in the Republic of Slovenia, and Mr. Marjan Bevk of Merit International D.O.O. with Philippine exporters and HallONE Team
Mr. Srecko Debelak, Philippine Honorary Consul in the Republic of Slovenia, and Mr. Marjan Bevk of Merit International D.O.O. with Philippine exporters and HallONE Team.

The event was attended by nine Philippine manufacturers and suppliers of tuna, baby clothes and toys, ladies’ bags and accessories, craft spirits, jams, and preserved fruits. The participants included Alliance Select Foods International, Inc., Foodsphere, Inc., The Fruit Garden, K&R United, Inc., Destileria Limtuaco Co., Inc., Julianne Candice PH, Benjoy, Inc., AADR Arts and Crafts Center, and Beatriz Accessories.

Operating since 1993, Merit International is one of the top importers and distributors of fast-moving consumer goods and non-food goods in the Slovenian market. Among its top products are food, alcoholic drinks, toys, baby and kids’ clothing, car seats and other gears, lady handbags, business bags, backpacks, and suitcases. Merit also represents reputable global brands such as Bacardi, Martini, Grey Goose, Chipita, and Samsonite, among other.

Bevk was particularly interested in the tuna products, citing tuna chunks as very popular in Slovenia. Alliance Select Foods International, Inc. offered different tuna pack styles, which are solids, chunks, flakes, water or brine, sunflower oil, and soya oil, covering more than 300 acclaimed brands in the global food and retail industry. Foodsphere, Inc. also presented its best-selling spicy corned tuna, the first kind in the world.

Mr. Bevk and Mr. Debelak with Destileria Limtuaco President Olivia Limpe-aw
Mr. Bevk and Mr. Debelak with Destileria Limtuaco President Olivia Limpe-aw.

“It’s the first time I learned about this spicy corned tuna flavor. It’s good that tuna companies in the Philippines are innovative and are trying to offer something new to consumers,” Bevk commented.

Bevk also expressed interest in Destileria Limtuaco’s craft spirits because of the special and distinct ingredients, especially mango and calamansi. “You have good liquors and nice packaging,” Bevk said to Destileria Limtuaco President Olivia Limpe-aw.

Among other craft spirits exhibited by Destileria Limtuaco was the Paradise Mango Rum, which is made from natural Philippine mangoes mixed with high-quality rum. “The rum has already achieved global recognition from wine connoisseurs and that’s also because Philippine mangoes are famous around the world for its delectable taste,” Limpe-aw claimed, which Bevk affirmed.

Bevk inquired about each manufacturer’s current and target markets, product price, production capacity, brand strengths, best-selling products, product-shelf-life, and the capability to adjust to the market entry requirements in Europe. He shared that Slovenes are brand-conscious and very particular with the product packaging.

Currently, Slovenia is the 82nd trading partner and 104th export market of the Philippines. Tuna is the top Philippine export to Slovenia.

“We have an excellent geostrategic position in Europe, with easy access to 500 million inhabitants,” said State Secretary Ales Cantarutti of the Ministry of the Economic Development and Technology of the Republic of Slovenia, who also headed the delegation composed of 14 representatives from 10 companies of different industry sectors.


HallONE is located at the International Trade Center (ITC) Complex, Roxas Boulevard corner Sen. Gil J. Puyat Avenue, Pasay City. It is a sourcing venue for features high-quality export products from the Home, Fashion and Food industry sectors. To visit its design-driven venue, contact its secretariat office at telephone number (+632) 831- 2201 local 253/600.

The Philippines brings healthy, tropical flavor goodness to SIAL Paris

The Philippines is all set to showcase the country’s premium tropical fruits and food products in its participation in the 50th SIAL Paris, one of Europe’s most significant trade fairs slated on Oct. 19-23, 2014 at the Paris Nord Villepinte in France.

The Philippine participation is organized by the Department of Trade and Industry (DTI) through its export promotions arm, the Center for International Trade Expositions and Missions (CITEM).

“In the current survey of food innovation trends in Europe, consumers prefer foods that have a unique flavor profile to excite the palate of even the most adventurous gourmand. This trend is parallel with the growing global shift towards healthier and more natural food options. SIAL buyers and visitors to the Philippine pavilion will have a ‘Taste of the Philippines’, with our very own range of ‘terroir’ products for the world,” Ms. Rosvi Gaetos, CITEM Executive Director said.

Century Pacific
Century Pacific

The Philippines will occupy a 300 sqm Pavilion located at Hall 4Q 108, 132, 156. It has a special setting on Philippine heritage products; and will feature cooking demonstrations by an all-Filipino culinary crew flown in from the Philippines; with food sampling for visitors and guests.

Fifteen of the country’s top food exporters and manufacturers will offer their primary product lines for the world in individual booths for direct negotiation with buyers.

The Philippine Pavilion was designed to provide SIAL buyers and visitors with a full appreciation of food products from the Philippines as well as insights into the unique food culture of the country.

Philippine Grocers Food Exports, Inc.
Philippine Grocers Food Exports, Inc.

Philippine Terroir Products Special Setting

The Philippines boasts of natural and tropical food that derive their unique textures and flavors from the terrain where they are planted, grown, and harvested and the genius loci: the well-loved Philippine mango (Mangifera indica L.) of Cebu and Zambales known for its smooth, succulent golden flesh with a distinct sweet tropical fragrance; banana both of the Cardava (Saba) (Musa paradisiaca L.) and Cavendish (Musa acuminata) varieties of Mindanao with its fresh tender flavor character rich in potassium; the coconuts (Cocos nucifera) of the Southern Tagalog and Bicol regions, Eastern Visayas and Southern Mindanao with their tender, naturally sweet and snow white meat that give exotic flavor and  aroma; and the calamansi or Philippine Lemon (Citrus madurinces) of Mindoro with its tropical sour acid flavor with a subtle note of sweetness; as well as the Pili (Canarium ovatum) nut from the volcanic region of Bicol that gives mild, butternut flavor and tender-crispy texture.

Marigold Manufacturing Corporation (Mama Sita’s)
Marigold Manufacturing Corporation (Mama Sita’s)

Likewise featured are staples in Philippine diet like seafood and agrimarine products; together with heritage foods like organic rice, Muscovado cane sugar, organic coconut nectar and cane vinegars and sauces, artisanal craft spirits, kapeng barako of Batangas, and the single origin Cacao chocolate of Davao.

These terroir food products speak of a “Taste of the Philippines” that comes from a long culinary tradition, which are now being brought to the world in modern tastes and forms.

An all-female culinary team from the Philippines composed of a chef, barista, and a sous chef; will be serving artisanal Filipino signature delicacies and beverages using the terroir products as key ingredients. A tasting menu will be offered to buyers and visitors for sampling all day.

Philippine International Trading Corporation
Philippine International Trading Corporation

The cooking demonstration complete with annotation will be held from 11:00AM to 3:00PM throughout the five days of the exhibition.

The culinary team will prepare a tasting menu that includes:  tuna ceviche, laing (taro leaves cooked in coconut milk) in phylo triangle, green mango & salted egg salad, chicken liver adobo pate on melba toast, calamansi madeleines, banana éclair with cacao de Davao, Irish coffee lambanog (coconut vodka), tropical mango coffee, calamansi mint cooler, mango daiquiri, and calamansi vodka grimlet.

The participating Philippine companies are: B-G Fruits and Nuts Manufacturing Corporation; Brandexports Philippines, Inc. / Profood International Corporation; Century Pacific Food, Inc.; DLA Naturals, Inc.; Franklin Baker Company of the Philippines; GSL Premium Food Export Corporation; JUD Products Philippines, Inc., M. Lhuillier Food Products, Inc.; Marigold Manufacturing Corporation (Mama Sita’s); Miesto International Foods Corporation; Philfresh Corporation; Philippine Grocers Food Exports, Inc.; Philippine International Trading Corporation; See’s International Food Manufacturing Corporation; and Universal Robina Corporation.

See’s International Food Manufacturing Corporation
See’s International Food Manufacturing Corporation

This year, DTI-CITEM targets an export sale of US$50 million in its SIAL participation, a 41.2% increase from its 2012 participation which garnered a combined sale of US$20.6 million.

Aside from its participation in overseas fairs like SIAL, the DTI-CITEM is organizing the country’s banner food event next year, the International Food Exhibition (IFEX) Philippines, scheduled to be held on May 21-24, 2015 at the SMX Convention Center, Metro Manila, Philippines. A special feature of IFEX is “Taste APEC@IFEX Philippines”, a special showcase of the 21 APEC Economies featuring their country pavilions, top food brands, and celebrated chefs.