Tune into this Fashion Industry Talk Hosted by Manila Fame

Tune into this Fashion Industry Talk Hosted by Manila Fame

The fact that the fashion industry has been hit hard by the global pandemic is known to all of us. Stores have shuttered (some for good), production has halted, and some customers have realigned priorities away from their wardrobes.

A number of the Philippines’ artisanal brands were making headway just last year with a good showing at the Premiere Classe Trade Show in Paris last year. 2020, though, has proven to be a challenging year, and in order to help the country’s local producers of handrafted items, the Center for International Trade Expositions and Missions (CITEM) together with the Department of Trade and Industry (DTI) and ByHand Consulting is hosting a 2-part webinar tomorrow, May 12, from 10 a.m. to 11:50 a.m.

The first part is titled “The U.S. Market Today: A Perspective for Global Artisans”, the talk will be led by Karen Gibbs, co-founder of ByHand Consulting, a company that helps global artisan businesses “build relationships, strengthen entrepreneurial skills, expand markets, promote craft traditions, and increase sales of handmade products.” At a time when trade shows and international travel have been cancelled, going digital is an imperative for the fashion industry. In answer to this, ByHand reviews digital marketing tools and shares insight to creating a digital strategy that can help global artisan businesses connect with their customers.

Part 2 is about “Connecting with Your Customer: Digital Marketing Tools to Strengthen Your Customer Relationships.” At a time when trade shows and international travel have been cancelled, going digital is the best way to reach out to customers to build relationships and address their needs. In answer to this, ByHand reviews digital marketing tools and shares insight to creating a digital strategy that can help global artisan businesses communicate and make connections.

Karen will be joined by panelists Rita Nazareno of Zacarias 1925, industrial designer Stanley Ruiz, and Tisha de Borja-Samson of E. Murio for an open forum where viewers can ask more questions.

Whether you’re an industry player, a student, or an enthusiast, there will certainly be a lot to learn. The webinar will be aired live on the Manila Fame Facebook account. Be alert and ready for an insightful morning tomorrow!

 

Source: PREVIEW

SPEAKOUTSAM AT 3

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Happy third birthday to my blog, www.speakoutsam.com! I will keep this entry short and sweet, as we are all on quarantine anyway. Here are some things I learned while being a blogger:

  1. Networking is simply an exercise in communicating your why. In my case, I share my passion for social entrepreneurship, handmade, and positive thinking. There is nothing intimidating with being myself when facing others.

  2. My blog can be used as a landing page for my Human Nature online store (please support! We deliver during the ECQ!). My blog entries have also served as a means for my customers to get to know me better.

  3. I am thankful to all the companies and institutions for their trust. My blog has enabled me to attend learning and networking events at places such as the ADB, AIM, PCC, Embassy of Israel in the Philippines, Shopee, Zapateria, and CITEM. No story is too simple to share. By being my authentic self, I am able to earn the trust of these companies. I am grateful for the seminars, events, and opportunities which I enjoy through this blog.

  4. I am grateful for the blogger community for welcoming me and making me a part of their world. I enjoy learning from fellow bloggers and I hope to see them again after the quarantine!

  5. It is possible to use my blog to share what is good and right. I love featuring small businesses and local brands.

Thank you for being a part of my journey! I pray that http://www.speakoutsam.com will grow and be filled with more meaningful stories.

God bless us all!

 

Source: SPEAKOUTSAM

 

PH healthy, natural and organic goods wow buyers in top trade event in Germany as the country bags over 36M USD export sales

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The FoodPhilippines Pavilion at the recently held Biofach.

Healthy, natural and organic food selections from the Philippines delighted European buyers and visitors in the recently held 31st edition of Biofach on February 12-15, 2020, at the Exhibition Centre Nuremberg, Germany.

Biofach is the world’s leading platform for organic food and products with segments ranging across fresh and frozen food, cooking and baking products, snacks and sweets, drinks and food supplements, among others.

Led by the Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM), eight companies under the FoodPhilippines pavilion sampled various coconut products, muscovado sugar and banana chips to top-level buyers and visitors.

Companies that represented the Philippines were the AG Pacific Nutriceuticals Corporation; Brandexports Philippines; Cardinal Agri Product; Filipinas Organic Coconut Product Corp.; Lao Integrated Farms Inc.; See’s International; Raw Brown Sugar Milling Co.; Inc. and Tongsan Industrial Development Corporation.

CITEM Executive Director Pauline Suaco-Juan said the top-selling products from the Philippines were refined, bleached and deodorized (RBD) coconut oil, coconut cream, virgin coconut oil (VCO), coconut flour and muscovado sugar. Coconut products also showcased were coconut water, coconut sap, vinegar and vinaigrette, coco syrup and sugar, and desiccated coconut.

During the four-day event, the FoodPhilippines delegation bagged a total of 36.37 million US dollars which is more than three-fold CITEM’s target sales of 10.35 US dollars.

Delegation Representatives
The FoodPhilippines delegation at Biofach (From left to right):  Jeanne dela Cruz (Expo Fairs Management), Helen See (See’s Int’l Food Corp.), Donna Lao (Lao Integrated Farms), Kriska Alcantara and Soc Alcantara (Raw Brown Sugar), Karen Adecer (Expo Fairs Mgt.),, Evelyn Lao (Tongsan Int’l), Victoria Arellano (CITEM), Atty. Florian Alcantara (Raw Brown Sugar), H.E. Ma. Theresa De la Vega (Ambassador Extraordinary and Plenipotentiary of the Philippines. to the Federal Republic of Germany), Pablo Aquino (Filipinas Organic), Alan Lau (Tongsan Int’l.), Clarissa Aquino (Filipinas Organic), Lucila Geniston (AG Pacific), Alan Duavan (Tongsan Int’l), Commercial Counsellor Althea Antonio (PTIC-Berlin), Lovely Lato (Lao Integrated Farms) and Tom Medina (Brandexports Philippines).

“Our participation in Biofach has been an all-out success. This signals a strong beginning for our export promotion activities in the food sector this 2020 and we are aiming to sustain this momentum in our strategic overseas trade fair (OTF) participation in other key markets around the world,” said Suaco-Juan. “Buyers and visitors who weren’t able to check out our exhibit in Biofach still have plenty of opportunities to visit us in other shows.”

Aside from Biofach, CITEM also recently led a food delegation in Gulfood in Dubai, UAE and Chocoa in Amsterdam, Netherlands. For 2020, CITEM is set on exhibiting the country’s top and emerging food products in the Food and Hotel Asia in Singapore, China-ASEAN Expo and China International Import Expo in China, and SIAL Paris in France.

This participation under FoodPhilippines is led by DTI-CITEM in partnership with the Philippine Trade and Investment Center in Berlin and the Foreign Trade Service Corps (FTSC), Export Marketing Bureau (EMB) and the Philippine Embassy in Germany as part of the government’s unified effort to promote the Philippines as a source of quality food products in the global market.

Visit citem.gov.ph to learn more about CITEM events.

LifestylePhilippines brings Tarlac as first Partner Artisan Community in top German lifestyle trade fair

  • Tarlac will highlight their design expertise to capture the EU market in Ambiente 2020.
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Pascasio Pottery, one of Tarlac delegates in Ambiente 2020

MANILA, Philippines; January 2020 – The Philippine furniture and home décor sector is set to showcase their design and material manipulation skills in Ambiente 2020 to be held at Messe Frankfurt, Germany on 7-11 February 2020.

Out of the 24 participating companies, eight are homegrown manufacturers from Tarlac who aim to present their diverse strengths and specialties to the world. The province will be introduced as the very first Partner Artisan Community in the history of the Philippine delegation in Ambiente led by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM) and in partnership with the Philippine Trade and Investment Center– Berlin.

“We wish for Tarlac to be known not just as an agricultural province of the Philippines, we also want to highlight our design capabilities that are at par with global standards,” said Tarlac Governor Susan Yap.

“The best way to achieve this goal is to harness the special skills of the micro- small- and medium- enterprises in our province. We saw their potential through the creative products they make that is why we made it a part of our initiatives to push them even further. Assisting them in joining events like Ambiente will put us in the global marketplace,” Yap further shared.

The Tarlac-based companies going to Ambiente are Pumice, Red Slab, Oricon, Northshine, Betis Crafts, Pascasio Pottery, Wood Inspirations and Southeast Metro Arts.

“We are proud to be joined by Tarlac, one of the emerging centers of craftsmanship and design here in the Philippines. Their products are worthy to be showcased in an international event,” said Center for International Trade Expositions and Missions Executive Director (CITEM) Pauline Suaco-Juan.

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Stool by Southeast Metro Arts

The participation is led by DTI-CITEM through the LifestylePhilippines banner, the industry branding initiative of CITEM focused on bringing the product design sector towards greater global recognition by participating in overseas trade fairs.

“Hands That Work,” the main theme of the 2020 Philippine participation in Ambiente is conceptualized to highlight Filipino craftsmanship. The theme is also centered on social sustainability and how a strong exports industry can help generate jobs and uplift lives among its local community.

Under the LifestylePhilippines brand, a total of 24 manufacturers from the furniture and home décor sector will be flying to Germany to present the country’s competence in the design and lifestyle landscape. Celestial Arts, Marketex Handmade Craft Corp., Arte Cebuana, Arden Classic, More than a Chair, South Sea Veneer, Artisan Craftmill, TADECO, Klassy Collections, Finali, Chanalli, Natures Legacy, Tuy Arts & Designs, Corzo Crafts of Tamuco, Starcrest Asia Corp. and JM Handicrafts will be joined by the Tarlac artisan community.

“We are bringing a vibrant mix of old and new exhibitors to Ambiente. Together, they embody expertise in the export business and out-of-the-box ideas that will surely captivate the discerning taste of the international market,” Suaco-Juan added.

Ambiente is a trade fair recognized as a meeting point for buyers and suppliers from all over the world. The event magnets over 136,000 buyers from 167 countries attracting decision-makers and international trade buyers.

The Philippine delegation is joined by new and long-time exhibitors of Manila FAME, (www.manilafame.com) the country’s foremost design and lifestyle trade show. As the home and launching pad of Filipino artisans, designers and manufacturers, Manila FAME earned its name as the Philippines’ premier sourcing destination for high-quality export products.

To know more about the country’s upcoming participation in Ambiente 2020, please visit http://www.citem.com.ph/ambiente

Filipino craftsmanship to take centerstage in German lifestyle event

  • The Philippine furniture and home décor sectors are strengthening their bid to get a bigger chunk of Germany’s market through the country’s participation in the upcoming Ambiente 2020.
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Mushroom Lamp by Arden

 

MANILA, Philippines; December 2019 – The country’s creative edge in producing distinctly designed handcrafted products takes centerstage once again as Philippine manufacturers join Ambiente 2020 this coming February 7-11, 2020, at Messe Frankfurt, Germany.

Under the LifestylePhilippines brand, 24-strong furniture and home décor manufacturers that represent some of the artisan regions in the country will highlight handcrafted and consciously-made products that speak of story and purpose.

The participation’s key messaging for this year is “Hands That Work.” This direction presents a celebration of the innate capabilities of Filipinos to create the most design-driven yet functional pieces from natural and sustainable raw supplies and even from old and considered as waste materials. The participation will highlight the artistic and capable hands of local manufacturers that harnessed different material manipulation techniques to create exquisite products globally used and appreciated today.

“We are a country of artisans. Our ancestors, up to our modern lineage, are weavers, sculptors and artists who produce objects that excite the global market. Therefore, we are strongly rallying behind our exporters and helping them promote in the international arena through trade shows like Ambiente,” said Center for International Trade Expositions and Missions Executive Director (CITEM) Pauline Suaco-Juan.

 

As the export promotion arm of the Department of Trade and Industry (DTI), CITEM spearheaded LifestylePhilippines or the collective branding of creative enterprises that represent the best of the Philippines’ home and fashion sectors.

Ambiente is a trade fair recognized as a meeting point for buyers and suppliers from all over the world, and the participation is expected to enable the country to vie for a slice of the design and lifestyle market in Europe. Germany is the biggest trading partner of the Philippines in the European Union and its 11th global trading partner, with a total trade volume of $7.4 billion in 2018.

The contingent features new and long-time exhibitors of Manila FAME, (www.manilafame.com) the country’s foremost design and lifestyle trade show. The Philippine participation in Ambiente is an avenue for Manila FAME to continue to make its mark in the global design scene. Recognized as the home of Filipino artisans, designers and manufacturers, Manila FAME is the Philippines’ premier sourcing destination for high-quality export products. The show serves as the cultivating ground and springboard for innovative, top-of-the-line Philippine products and the gateway for designers to break through key international markets.

“The Philippines has gained significant traction in Ambiente and its pool of buyers as evident in our progressive growth throughout the years. I believe that exciting prospects are ahead of us next year because of our intensified efforts to further widen the country’s reach in the exports landscape especially in the EU” shares Suaco-Juan.

The country’s participation is organized by DTI, through CITEM, and in partnership with the Philippine Trade and Investment Center– Berlin.

To know more about the country’s upcoming participation in Ambiente 2020, please visit http://www.manilafame.com/

 

DTI-CITEM to launch Sustainable Solutions Expo, PH’s first trade show on global sustainable solutions and technologies

  • Sustainable Solutions Expo will focus on food and beverage in its first edition at the World Trade Center Metro Manila on May 21-23, 2020.

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The Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), is organizing a new trade show named the Sustainable Solutions Expo (SSX) that will showcase international sustainable solutions and technologies. Its first edition is set to be launched at the World Trade Center Metro Manila on May 21-23, 2020.

SSX aims to capacitate Philippine micro-, small-, and medium-enterprises (MSMEs) in pursuing more efficient and ecofriendly means of production in line with DTI’s overall thrust towards sustainability, according to CITEM Executive Director Pauline Suaco-Juan.

In its first edition, SSX will focus on the Philippines’ food and beverage industry—highlighting the latest food-related solutions and technologies and championing local food manufacturers and producers that adhere to environmental and economic sustainability.

“SSX: F&B will highlight local and international sustainable solutions and technologies to encourage and capacitate our local MSMEs and other stakeholders in adopting sustainable methods of production and consumption, that are efficient, safe and ecofriendly, across our value chain,” said Suaco-Juan.

Industry players eyed to exhibit will come from the sectors of organic, healthy and natural food; HALAL/Kosher/Fair Trade/Organic certified products; post-harvest handling technologies and facilities; cold chain, refrigeration and storage facilities; green packaging; ingredients and raw materials providers; waste management and recycling; plastic solutions; green engineering technology; certifying bodies and financial institutions; material resource recovery; and transport and logistics.

Meanwhile, invited in SSX’s first edition are food companies, farm cooperatives, non-governmental organizations (NGOs) and Local Government Units (LGUs). Also expected to join are the manufacturers, producers, importers and wholesalers, distributors and retailers, venture capitalists, policymakers and regulators, financial institutions, researchers and members of the academe.

“Through the trade event, our MSMEs will gain access to new technologies that they can adopt for more efficient manufacturing, allowing the country to better integrate into the global supply chain. Further, the event will serve as a vehicle to spread awareness on international sustainability initiatives to encourage the public to adapt green consumption and lifestyle,” she added.

Suaco-Juan said CITEM has partnered with the Export Marketing Bureau (EMB) and the World Wildlife Fund (WWF) and is currently in-talks with United Nations Development Programme (UNDP) and United Nations Industrial Development Organization (UNIDO) to further bolster the event.

SSX: Food and Beverage in Focus

The Philippines is one of Asia’s largest producers of food as its food and beverages (F&B) sector makes up around half of its manufacturing industry.

Roughly 90 percent of the industry’s output is consumed domestically as of 2016 but as quality and efficiency continue to improve, the Philippines will be able to further export opportunities in the region due to its strategic location and membership in various free trade agreements.

According to Suaco-Juan, to strengthen food exports and ensure sustainable growth, the Philippine government recognizes the need for a more efficient and sustainable means and methods of production.

DTI has identified the need to “encourage and support innovation” under its Philippine Development Plan (PDP) 2017-2022 and organize “reverse trade fairs for the manufacturing sector” under its Philippine Export Development Plan (PEDP) 2018-2022 to strengthen value and supply chain linkages and promoting green growth which led to the conception of the SSX: F&B.

“SSX:F&B is also spearheaded to fast track the adoption of sustainable consumption and production in the country and contribute to global efforts in preserving the environment as part of the Philippines’ commitment in the 2030 Sustainable Development Goals (SDGs), also known as the Global Goals, with the United Nations,” said Suaco-Juan.

PH healthy, natural food products head to world’s leading organic food show in Germany

  • Nine PH food producers and manufacturers set to showcase their products at Biofach 2020 in Nuremberg, Germany.
  • CITEM returns to Biofach as it strengthens its promotion of the “organic, healthy and natural” food segment.
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The Philippines will feature coconut products in Germany.

The Philippines will showcase organic, healthy and natural selections from nine food producers and manufacturers through a country exhibit in the 31st edition of Biofach on February 12-15, 2020, at the Hall 3-A of the Exhibition Centre Nuremberg, Germany.

Biofach is the world’s leading platform for organic food and products with segments ranging across fresh and frozen food, cooking and baking products, snacks and sweets, drinks, food supplements, among others. In 2019, a total of 51,500 visitors and buyers converged. There were 3,273 exhibitor companies from 98 countries, which included 284 exhibitors for Vivaness, the leading trade fair for natural personal care and wellness.

Nine Philippine companies that will showcase their products in Biofach are led by the Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), in coordination with the Philippine Trade and Investment Center (PTIC) in Berlin.

“We are kicking off our 2020 export promotion activities for the food industry with a comeback to the world’s leading platform for organic food in line with DTI’s renewed thrust in elevating the country’s globally competitive food products from the organic, healthy and natural segment,” said Abdulgani Macatoman, DTI Undersecretary for the Trade Promotions Group.

CITEM Executive Director Pauline Suaco-Juan said the Philippines first participated in Biofach through CITEM in 1996 resulting in initial orders of coconut oil-based herbal soap and was succeeded in 1999, which garnered an initial order of US$ 80,000.00 mostly for banana chips.

“As CITEM lead next year’s delegation, the FoodPhilippines pavilion will be located in a new area, Hall 3A, which is near to a main entrance and is clustered together with other exhibits from Southeast Asia,” Suaco-Juan said. “Majority of what we will showcase in our return to Biofach are coconut products with six out of our nine companies being coconut producers and manufacturers.”

The Philippines is known as the second largest coconut producing country in the world. In 2017, the total export amounted to 1.51 billion US dollars with Netherlands and US as the top importing countries, according to the International Trade Centre (ITC). Among the coconut products exported include coconut oil (CNO), desiccated coconut (DCN), copra meal and oleo chemicals.

The country is currently the number one supplier of coconut oil to Germany. Philippine exports to Germany generated 2.62 billion US dollars in 2017, more than half of which came from sales of coconut oil.

Under the FoodPhilippines pavilion, visitors will be able to taste a wide range of coconut selection such as virgin coconut oil (VCO), medium chain triglycerides (MCTs) oil, coconut water, coconut sap, vinegar and vinaigrette, coco syrup, sugar and flour, desiccated coconut, coconut cream and coco crisps. Also featured in the pavilion are banana chips, cacao chips and muscovado sugar.

Nine companies that are set to bring organic, healthy and natural goods are the AG Pacific Nutriceuticals Corporation, Brandexports Philippines, Cardinal Agri Products, CJ Uniworld Corporation, Filipinas Organic Coconut Product Corp., Lao Integrated Farms Inc., See’s International, Raw Brown Sugar Milling Co., Inc. and Tongsan Industrial Development Corporation.

Suaco-Juan noted that all organic foods and non-food products that will be exhibited are certified under the European Union (EU) Organic Regulation and passed the International Federation of Organic Agriculture Movements (IFOAM) accreditation guidelines.

FoodPhilippines returns to the 2nd CIIE for a “New Era, Shared Future” with China

The 2nd China International Import Expo (CIIE) opened its doors to the public this week to welcome visitors to a bigger and better import expo with more than 3,000 foreign companies from 150 countries and regions. This year’s theme, “New Era, Shared Future,” reinforces China’s efforts to transition towards a more open economy to better accommodate exporters the world over.

The Philippine participation for the 2019 CIIE is organized by the Department of Trade and Industry’s Center for International Trade Expositions and Missions (DTI-CITEM) together with the Export Marketing Bureau (EMB), the Foreign Trade Service Corps (FTSC), the Philippine Trade and Investment Centers (PTICs) in China, PhilExport and the Department of Agriculture.

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L-R: EMB Officer RD Velasco, Bureau of International Trade Relations Officer Michelle P. Pontillas, Ms. Lang Eng Kee of Tropicana Food Products Inc., Mr. Jimmy Tang of Team Asia Corporation,  CITEM Project Manager Rowena Mendoza, Bureau of International Trade Relations Assistant Director Angelo Salvador M. Benedictos, DTI Undersecretary Abdulgani Macatoman, DTI Secretary Ramon Lopez, CITEM Executive Director Pauline-Suaco Juan, PTIC Shanghai Commercial Vice Consul Mario Tani, EMB Assistant Director Agnes Legaspi, PH Agricultural Counsellor Anna Abuejuela, PTIC Beijing Commercial Counsellor Glenn Peñaranda, PTIC Guangzhou Commercial Vice Consul John Paul Iñigo.

DTI Secretary Ramon M. Lopez, joined by DTI Undersecretary Abdulgani Macatoman and CITEM Executive Director Pauline Suaco-Juan, led the Philippines’ government representatives as they surveyed the Philippine pavilion prior to the event’s public opening.

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L-R: EMB Assistant Director Agnes Legaspi, Philippine Franchise Association Chairman Dr. Alan  Escalona and President Richard Sanz, PTIC Guangzhou Commercial Vice Consul John Paul Iñigo, CITEM Executive Director Pauline Suaco-Juan, MOFCOM General Office Deputy Director General Jin Yuan, DTI Undersecretary Abdulgani Macatoman, MOFCOM Asia Affairs Director General Gang Peng, Consul Conrado Demdem from the Philippine Consulate General in Shanghai, Department of Agriculture Deputy Director Junibert De Sagun, PTIC Beijing Commercial Counsellor Glenn Peñaranda, PTIC Shanghai Commercial Vice Consul Mario Tani, PH Agricultural Counsellor Anna Abuejuela

Representatives of the Philippine delegation were joined by Ministry of Commerce (MOFCOM) Asia Affairs Director General Gang Peng and General Office Deputy Director General Jin Yuan for a group photo after DTI Undersecretary Abdulgani Macatoman formally opened the FoodPhilippines Pavilion.

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Crowds flock to the FoodPhilippines Pavilion as exhibitors showcase high-quality food and beverage products including various healthy and organic options.

Companies exhibiting under the FoodPhilippines banner feature a wide range of top-notch export products like fresh fruits, canned seafood, snack foods and various fruit-based products.

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Food sampling activities at the FoodPhilippines Pavilion

Onsite food sampling activities will also be held throughout the show to give visitors a taste of the featured Philippine products at the trade show floor.

 

DTI-CITEM, CCP brings performing arts and business together at MIPAM x CREATE PH

The joint edition of the Manila International Performing Arts Market (MIPAM) and CREATE Philippines opened to the public last 19-21 September 2019 at the Cultural Center of the Philippines. MIPAM x CREATE PH is a collaborative 3-day event organized by the Department of Trade and Industry’s Center for International Trade Expositions and Missions (DTI-CITEM) and the Cultural Center of the Philippines (CCP).

The event’s primary objective is to help bridge closer the performing arts and the business sectors to better equip artists with the proper know-how to capitalize on their skills. Talents and production companies involved in the performing arts are connected with the respective parties from the business sector needed to legitimize, grow and protect the creative outputs of artists and related businesses alike.

In line with its goals, MIPAM x CREATE PH hosted three capacity-building seminars, alongside its lineup of performance showcases and participating exhibitors. Held at CCP’s Tanghalang Manuel Conde, these seminars focused on topics aimed at informing and educating members of the performing arts sector on how to properly secure and capitalize on their intellectual properties.

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Atty. BJ Palattao discussing copyright laws and the technicalities of intellectual property rights.

The first talk under the Business of Performing Arts banner was headed by Atty. BJ Palattao as he enlightened the audience with the technicalities surrounding the intellectual property (IP) rights within the arts industry. Palattao discussed the basics regarding IP rights and explained the differences among patents, trademarks, service marks and copyrights. As the business seminar was within the context of the performing arts, Palattao focused on discussing copyrights, how they come to be and how to protect oneself from copyright infringement. The talk closed with an enthusiastic Q&A session as audience members asked copyright queries one after the other within the context of their various creative backgrounds.

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Jake Allan de Guzman (left) and AJ Dimarucot (right) share their professional insights for MIPAM x CREATE PH’s seminars.

The second day of the event hosted two back-to-back seminars in the afternoon that followed the day’s theater, music and dance showcases. The first one, titled “The Journey of Starting a Professional Practice, Organization or Start-up Company,” was conducted by Tripleshot Media Founder & CEO Jake Allan de Guzman. “Every journey has a pattern,” according to de Guzman as he likened the process of finding or starting one’s professional practice to the template of the Hero’s Journey.

Graphic designer and entrepreneur AJ Dimarucot’s seminar followed right after wherein he gave advice on how to effectively package and sell one’s ideas and creative outputs by sharing the story of how he went from designing web pages for fun in the early 2000s to collaborating with brands like Nike and Adidas to design apparel and footwear inspired by prominent NBA players. “Be where your intended audience is,” Dimarucot explains as he talks about getting your creative content in front of the right audience. The closing Q&A session had a mix of questions directed at both Dimarucot and de Guzman as their topics overlapped in a number of areas.

All three seminars filled CCP’s Tanghalang Manuel Conde and were actively participated in by their respective audiences as the speakers shared their industry insights and discussed issues concerning the business side of the arts industry.

CREATE PH is the Philippine government’s trade platform for knowledge-sharing and business networking activities for the local creative industries. Its partnership with MIPAM for 2019 highlights the performing arts as one of the country’s premiere formats of artistic expression.

Filipino Brands Filip + Inna and Merriam Batara Debut in Premiere Classe Tuileries

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Select pieces from Premiere Classe newcomers Filip + Inna (left) and Merriam Batara (right)

MANILA, Philippines; September 2019 – Two local fashion brands, Filip + Inna and Merriam Batara, are set to impress the global market with their uniquely handmade designs at the Premiere Classe trade show which will be held at the iconic Jardin des Tuileries in Paris, France, on September 27 to 30.

This year, there are a total of seven brands—Aranaz, Beatriz, Filip + Inna, Joanique, Mele + Marie, Merriam Batara, and Zacarias 1925—bringing Filipino designs to Premiere Classe. However, both Filip + Inna and Merriam Batara are joining the Tuileries edition for the first time.

The prestigious Premiere Classe fashion and accessories trade fair was previously held twice in September for almost 30 years. Both in Paris, the Porte de Versailles edition, now discontinued, happened in the earlier days of the month, while the Tuileries edition took place later in September during Paris Fashion Week. Because of the latter’s strategic timing and location, countless buyers, magazine editors and online publishers easily visited the event to discover and gain inspiration from new, innovative and high-end fashion and accessory brands from all over the world.

Joining this elite list of exhibitors is jewelry designer Merriam Batara, founder and head designer of her eponymous label, who will put the spotlight on Filipino artistry through her hand-beaded and embroidered accessories. “Showcasing Filipino creativity and craftsmanship in Paris through our handcrafted collection—amongst the best of the best in the world to the most prestigious markets—is a dream for us, and Premiere Classe is the stage to make that all happen,” shared Batara.

Though her boho-luxe tasseled earrings are already a signature of the brand, Batara’s Spring/Summer 2020 collection takes a decidedly fresh turn. Inspired by the flora and fauna of the Philippines, the earrings, cuffs, and other jewelry in this collection are made with a mix of freshwater pearls, gold-dipped shells and metal hardware, gemstones, woven indigenous fabrics, chains and glass beads that all come together through beading, hand-embroidery and wirework.

Filip + Inna’s Lenora Cabili, on the other hand, lives by her mission of preserving and promoting the age-old techniques and garments of the Philippines’ indigenous groups through her clothing line. Her latest collection seamlessly combines indigenous weaves, patterns and traditional garb reimagined through contemporary silhouettes like chic separates and breezy tunics. Embroidery and beadwork techniques from the T’boli, Tagakaolo and B’laan ethnic groups based in Mindanao, where Cabili grew up, are also celebrated through key pieces in the collection.

For Cabili, presenting abroad is more than just the sale of her brand’s products. “Selling our collection to the international market has been a most rewarding experience,” she shared. “The opportunity to show the world a side of the Philippines that not a lot of people know about is an honor and responsibility I am most grateful for. We are defining and creating a visual of the Filipino culture through the garments produced by the indigenous groups.”

Participating in international shows entails a lot for designers with smaller enterprises whose aim is not only to sell their goods but promote the well of artistry the Philippines has to offer as well.

Continued efforts by the Center for International Trade Expositions and Missions (CITEM), in collaboration with these fashion labels, help to bridge the gap between local brands and the international market.

Support local and visit the booths of Filip + Inna and Merriam Batara at the Premiere Classe Tuileries for a dose of meticulously handmade Filipino fashion and accessories.

For more information on the event, as well as other projects, visit citem.gov.ph.