PH exhibitors generate US$389.74M of export sales in China Expo

  • Local MSMEs from the Philippines’ food sector prove successful after its return to China’s premier import expo.
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A façade at the NECC featuring this year’s theme along with the official CIIE mascot, Jinbao.

Philippine food exhibitors booked around US$390 million in export sales in the 2nd China International Import Expo (CIIE) held at the National Exhibition and Convention Center (NECC) in Shanghai, China, last 5-10 November 2019. This is more than three times the amount of what the Philippines registered from its 2018 participation which was at US$124 million.

Led by DTI Secretary Ramon M. Lopez, the 32 participating exhibitors that made up the 139-strong delegation for the 2019 CIIE was organized by the Department of Trade and Industry (DTI) through the Center for International Expositions and Missions (CITEM) in partnership with the Department of Agriculture (DA), the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Centers (PTIC) in Shanghai, Beijing and Guangzhou.

“The big jump in sales since the last CIIE proves that China sees the Philippines as a significant source of agricultural products,” said DTI Secretary Ramon M. Lopez. “Suppliers should increase their production to better meet the demands of the Chinese market,” added Lopez given the improved performance of this year’s delegation.

To supplement the promotion of the Philippines’ well-received food exports, Chef Bea Nitard of the Via Mare Group held live cooking demos and food-sampling activities to help draw in even more tradeshow goers to the FoodPhilippines Pavilion. Chef Nitard developed dishes and desserts highlighting Filipino ingredients through different applications, adapting each dish to Asian and Chinese tastes. Through these activities, it was observed that Chinese consumers do not shy away from trying new flavors and cooking styles. This observation opens up new avenues and possibilities for Filipino food exporters and chefs to explore.

“Through this participation, we shall continue to improve the bilateral trade relations between the Philippines and China as we forge stronger bonds with China and the rest of the world,” said DTI Undersecretary Abdulgani Macatoman during the opening of the FoodPhilippines Pavilion.

Undersecretary Macatoman also noted the presence of halal foods featured by 19 of the 32 exhibitors as the Philippines’ response to the rapid growth of the health and wellness sector in the global market. “Through these efforts to further promote healthier consumer foods and beverages, the Philippines aims to solidify its place as a key player in this growing sector,” he adds.

This year’s Philippine delegation is comprised of the following exhibitors: 22 Propack Asia Corporation; AgriNurture, Inc.; Benevelle Corporation; B-G Fruits & Nuts Mfg. Corp.; Century Pacific Food, Inc.; Eng Seng Food Products; Excellent Quality Goods Supply Co.; Filifresh International Trading; Fisher Farms Incorporated; Fruits of Life, Inc.; GSL Premium Food Export Corp.; Jamla Corporation; Magic Melt Foods, Inc.; Magsasakang Progresibo Marketing Cooperative; Mancoco Food Processing Inc.; Monde M.Y. San Corporation; Monde Nissin Corporation; Pasciolco Agriventures; Pearl Foods International, Inc.; Phil. Morinda Citrifolia Inc.; Philippine Franchise Association; Pixcel Transglobal Foods Inc.; Primex Coco Products, Inc.; Roxas Sigma Agri Ventures, Inc.; S&W Fine Foods International, Limited; San Miguel Foods; See’s International Food Mfg. Corp.; SL Agrifood/Agritech Corporation; Team Asia Corporation; Trans Ocean Food Products, Inc.; Tropicana Food Products, Inc. and W.L. Foods.

The Philippine Pavilion received an estimated number of 6,000 buyers and visitors during the 6-day event. The best-selling Philippine products at the expo were fresh bananas, pineapples, mangoes and durian. These were followed by processed fruits & nuts and other coconut-based products.

With the positive reception and results from this year’s Philippine exhibitors, both the DTI and the DA are expecting a much bigger participation in the 2020 edition of CIIE.

PH healthy, natural food products head to world’s leading organic food show in Germany

  • Nine PH food producers and manufacturers set to showcase their products at Biofach 2020 in Nuremberg, Germany.
  • CITEM returns to Biofach as it strengthens its promotion of the “organic, healthy and natural” food segment.
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The Philippines will feature coconut products in Germany.

The Philippines will showcase organic, healthy and natural selections from nine food producers and manufacturers through a country exhibit in the 31st edition of Biofach on February 12-15, 2020, at the Hall 3-A of the Exhibition Centre Nuremberg, Germany.

Biofach is the world’s leading platform for organic food and products with segments ranging across fresh and frozen food, cooking and baking products, snacks and sweets, drinks, food supplements, among others. In 2019, a total of 51,500 visitors and buyers converged. There were 3,273 exhibitor companies from 98 countries, which included 284 exhibitors for Vivaness, the leading trade fair for natural personal care and wellness.

Nine Philippine companies that will showcase their products in Biofach are led by the Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), in coordination with the Philippine Trade and Investment Center (PTIC) in Berlin.

“We are kicking off our 2020 export promotion activities for the food industry with a comeback to the world’s leading platform for organic food in line with DTI’s renewed thrust in elevating the country’s globally competitive food products from the organic, healthy and natural segment,” said Abdulgani Macatoman, DTI Undersecretary for the Trade Promotions Group.

CITEM Executive Director Pauline Suaco-Juan said the Philippines first participated in Biofach through CITEM in 1996 resulting in initial orders of coconut oil-based herbal soap and was succeeded in 1999, which garnered an initial order of US$ 80,000.00 mostly for banana chips.

“As CITEM lead next year’s delegation, the FoodPhilippines pavilion will be located in a new area, Hall 3A, which is near to a main entrance and is clustered together with other exhibits from Southeast Asia,” Suaco-Juan said. “Majority of what we will showcase in our return to Biofach are coconut products with six out of our nine companies being coconut producers and manufacturers.”

The Philippines is known as the second largest coconut producing country in the world. In 2017, the total export amounted to 1.51 billion US dollars with Netherlands and US as the top importing countries, according to the International Trade Centre (ITC). Among the coconut products exported include coconut oil (CNO), desiccated coconut (DCN), copra meal and oleo chemicals.

The country is currently the number one supplier of coconut oil to Germany. Philippine exports to Germany generated 2.62 billion US dollars in 2017, more than half of which came from sales of coconut oil.

Under the FoodPhilippines pavilion, visitors will be able to taste a wide range of coconut selection such as virgin coconut oil (VCO), medium chain triglycerides (MCTs) oil, coconut water, coconut sap, vinegar and vinaigrette, coco syrup, sugar and flour, desiccated coconut, coconut cream and coco crisps. Also featured in the pavilion are banana chips, cacao chips and muscovado sugar.

Nine companies that are set to bring organic, healthy and natural goods are the AG Pacific Nutriceuticals Corporation, Brandexports Philippines, Cardinal Agri Products, CJ Uniworld Corporation, Filipinas Organic Coconut Product Corp., Lao Integrated Farms Inc., See’s International, Raw Brown Sugar Milling Co., Inc. and Tongsan Industrial Development Corporation.

Suaco-Juan noted that all organic foods and non-food products that will be exhibited are certified under the European Union (EU) Organic Regulation and passed the International Federation of Organic Agriculture Movements (IFOAM) accreditation guidelines.

43 PH firms seek to expand exports in China, Southeast Asia at CAEXPO 2019

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Coconut products are included in the products to be exhibited under the Philippine Commodity Pavilion in the upcoming CAEXPO 2019.

The Philippines will be represented by 43-strong exporters and manufacturers as they seek to expand their market reach in China and neighboring Southeast Asian countries in the 16th China-ASEAN Expo (CAEXPO) on September 20-23.

Led by the Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), the national delegation will exhibit the country’s premier export products and services in the food, health and wellness, lifestyle and tourism sectors under the Philippines’ Commodity Pavilion located at the Exhibition Zone D along Hall 12.

“Last year’s bestsellers include coconut products and tropical fruit snacks. Both product lines will be returning to the trade floor this year accompanied by a slew of healthy and innovative food products, such as organic food supplements and organic packaged foods and beverages,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

CAEXPO is one of the biggest trade events in China with a 124,000-square meter exhibition space—the only international trade fair in the region dedicated to promoting the building of China-ASEAN Free Trade Area (CAFTA) and celebrating regional trade cooperation.

In 2018, the four-day event was participated in by more than 2,700 exhibitors and 96,000 buyers and visitors all over the world. The Philippine delegation last year was able to book 22 million US dollars during the four-day event in the Commodity Pavilion.

“As we continue to further our efforts to improve trade relations with China, the ASEAN nations and the rest of the global market, the Philippine government shall, to the best of its abilities, commit to maintaining a conducive environment that allows businesses to thrive in moving towards a more streamlined global trade network,” according to DTI Undersecretary for the Trade Promotions Group (TPG) Abdulgani Macatoman.

Food and wellness Philippine companies participating in CAEXPO include Ahya Coco Organic Food Manufacturing Corp., Audrey’s Confectioneries, Bea’s Homemade Peanut Butter, Benevelle Corporation, CKL Corporation, Elynne’s Pasalubong  Products, Eng Seng Food Products, EPL Cacao Products, Fruits of Life, Gees Agri Coco Products, Great Harvest Food Industries, Greenlife Coconut Products Philippines, Inc., Green Tropics Coffee Enterprise, Happi Tummy Foodstuff, Inc., JNRM Corporation, KLT Fruits, Inc., LTH Food Industries, Inc., Marikina Food Corporation, MS3 Agri-Ventures Corp., Phil. Morinda Citrifolia, Inc., Potter’s Hand Processed Food, Sangkutsa Food Products, Seabest Food Beverage Corp., Super Q, Tatlong Hari Agri Trade Corporation, Team Asia Corporation, Trans Ocean Food Products, Inc., Universal Canning, Inc., Year Luck Food and Industrial Corp.

From the lifestyle sector are Ai-She Footwear, Benelco Arts and Crafts, Cut N Shape Crafts Manufacturing, Jacildo’s Handicraft, JCS Beatus Trading, Inc., Jer Shell’s Craft Creations Int’l, Jhaz Footwear, Kit Silver Jewellery, Maddela Flowers and Crafts and Yamang Atin Enterprises.

Health and wellness companies include EXP Life and Herbs Nutraceuticals and Jegen S.W.E; while education firms include Enterprises Ahead Tutorial and Review Centers Learnup, Inc., Gold Berry Suits and Hotels from the tourism sector.

Aside from the companies, DTI-CITEM will also highlight the trade, investment and tourism sectors of General Santos City, as well as some of the country’s developing economic zones in coordination with the Tourism Promotions Board (TPB) and Board of Investments (BOI), as well as relevant investment promotion agencies (IPAs).

Participating IPAs comprise of the Bureau of Investments (BOI), Clark Development Corporation (CDC), Cagayan Economic Zone Authority (CEZA), Mt. Samat Flagship Tourism Enterprise Zone (FTEZ), Philippine Retirement Authority (PRA), Subic Bay Metropolitan Authority (SBMA) and Tourism Infrastructure and Economic Zone Authority (TIEZA).

“We welcome CAEXPO visitors to explore the best products that our hospitable Filipino exhibitors have to offer, and we encourage you to visit our City of Charm Pavilion located at the National Pavilion: Hall B2, along Exhibition Zone B, as we continue to move forward together as one ASEAN in forging stronger ties amongst ourselves and the nation of China,” Macatoman said.

The Philippine participation in CAEXPO is led by DTI-CITEM in partnership with the Local Government of General Santos City, Philippine Trade and Investment Centers (PTIC) in Guangzhou, Beijing and Shanghai, DTI – Export Marketing Bureau (EMB), DTI – Region XI, Foreign Trade Service Corps. (FTSC), Board of Investments (BOI), the Tourism Promotions Board (TPB) and other investment promotion agencies (IPAs).


PH spotlights GenSan as ‘City of Charm’ at CAEXPO 2019

General Santos City to be showcased as PH’s next Southern Metropolis in China’s 2nd biggest expo.

An aerial view of the Plaza Heneral Santos.

Positioned to be the next metropolis in Southern Philippines, General Santos City is set to showcase its trade and economic opportunities as the country’s “City of Charm” in the 16th China-ASEAN Expo (CAEXPO) in Nanning, Guangxi, China, on September 20-23, 2019.

The local government of General Santos City, also known as GenSan, seeks to highlight their city’s booming agricultural and manufacturing sectors, emerging infrastructure projects, multi-faceted eco-tourism sectors and other promising investment opportunities under the Philippines’ National Pavilion in their second participation in CAEXPO.

“Marking our comeback in CAEXPO is a bigger showcase of the exciting developments and prospects in GenSan which is on the way to become the country’s first Green City and the next southern metropolis,” said General Santos City Mayor Ronnel Rivera.

“We also want to champion our reputation as the undisputed Tuna Capital of the Philippines and fastest-growing city in South-Central Mindanao,” he said. “We hope that this participation will enable our city to attract more foreign investments and provide the much-needed boost to our growing industries that will lead to more local livelihood opportunities.”

Rivera also noted that GenSan is shaping to become a transshipment hub in the Pacific that can host major facilities of a feeder seaport, an international airport, the country’s second largest fish port, and now on its aerotropolis development for its strategic location in the Brunei-Indonesia-Malaysia-Philippines East ASEAN Growth Area (BIMP-EAGA).

According to Abdulgani Macatoman, DTI Undersecretary for Trade Promotions Group (TPG), the strategic proximity to the BIMP-EAGA and its agricultural abundance strengthen its position as one of the halal-friendly cities in the Philippines.

“We also want to highlight GenSan as a premier source of halal-certified products and a viable destination for neighboring Muslim countries in this exhibit in China and other Southeast Asian countries,” said Macatoman.

The city was also recently chosen by the Asian Development Bank (ADB) to be the Philippines’ pioneer city under its Green City Initiative (GCI) to make it an eco-friendly and livable city through sustainable facilities and infrastructure projects.

CAEXPO is one of the biggest trade events in China with a 124,000-square meter exhibition space—the only international trade fair in the region dedicated to promoting the building of China-ASEAN Free Trade Area (CAFTA) and celebrating regional trade cooperation. Last year, the four-day event was participated in by more than 2,700 exhibitors and 96,000 buyers and visitors from all over the world.

Led by the Department of Trade and Industry-Center for International Trade and Expositions and Missions (DTI-CITEM), GenSan is part of the Philippine delegation in CAEXPO composed of local companies, investment promotion agencies (IPAs) and other government offices.


Agriculture and Manufacturing Powerhouse

Agriculture and manufacturing are the key sectors in General Santos City’s rise as one of the epicenters for economic growth in Mindanao.

GenSan takes pride in its sashimi-grade tuna industry as it caught and handled 247,637.20 metric tons of tuna on its fishing port complex in 2018.

The city also holds the world’s largest fish display made up of more than 25,594 kilos of yellowfin tuna in 2014.

“More than 85 percent of total fish landings are yellowfin tuna and other tuna species. Seven of the country’s nine tuna canning plants operate in this southern port city where more than 80 percent of the tuna landings are canned and processed for export,” said Rivera.

Aside from tuna, GenSan is also a major exporter of pineapple, coconut, banana, palm oil, salmon, shrimp, and other seafood and tropical products. The city has also been the preferred destination and gateway of agricultural products in Mindanao, the “Food Basket of the Philippines.”

International Trade and Logistics Hub


Envisioned as the next metropolitan city of the south, GenSan is shaping to be a trade and logistics powerhouse in the international market with its ongoing infrastructure projects under the government’s “Build, Build, Build” program and its long-term development plan to become the Philippines’ first sustainable city under ADB’s Green City Initiative.

Among its trade and logistics initiatives is the establishment of General Santos City Airport Industrial Complex or Aerotropolis which will position Region 12 as a major international gateway in Mindanao.

Also being expanded is GenSan’s seaport, Makar Wharf, to become one of the biggest ports and transshipment hub in the Philippines. GenSan has also recently unveiled a 25-megawatt (MW) solar power plant—the first in the city and considered as one of the biggest in Mindanao.

Vibrant Eco-tourism Destination


“As a city by the bay, GenSan is a watersports and aquatic haven. Tourists can ride through the waves of Sarangani Bay through jetskis, banana boats, paddleboards, skimboards and kayak or swim leisurely,” said Rivera. “They can also take their time to appreciate the wonders of the waters with a pair of goggle and snorkel or a scuba diving gear.”

These activities can be tried out at the city’s Queen Tuna Park and beaches in London, Tropicana and coastal areas along the GenSan Fish Port.

The people of Gensan are also no stranger to merrymaking and cultural celebration as its schedule is packed with colorful festivities all year round. This includes the “Isda-Isdaan Festival” in January, “Kalilangan sa GenSan” in February, Metro GenSan Week in June, and Tuna Festival and National Tourism Week in September, among others.

GenSan is visited by 400,000 to 500,000 local and international tourists every quarter as a gateway to the Philippines’ Region 12 or SOCCSKSARGEN.

From 2016 to 2018, the city also emerged as the top venue for conferences and conventions outside of Metro Manila. It hosted a total of 900 local, regional, national and international gatherings in 2016, 920 in 2017 and 970 from January to November 2018, according to a news report.

“We want to sustain GenSan’s momentum by following up their previous participation in CAEXPO last 2016 wherein they were able to meet around 15 interested investors for the joint venture, including a collaboration on the development of the airport and other infrastructure,” said CITEM Executive Director Pauline Suaco-Juan.

The Philippine participation in CAEXPO is led by DTI-CITEM in partnership with the Local Government of General Santos City, Philippine Trade and Investment Centers (PTIC) in Guangzhou, Beijing and Shanghai, DTI – Export Marketing Bureau (EMB), DTI – Region XI, Foreign Trade Service Corps. (FTSC), Board of Investments (BOI), the Tourism Promotions Board (TPB) and other investment promotion agencies (IPAs).


PH to highlight organic food products in CIIE 2019

  • DTI-CITEM will feature organic and specialty food companies in one of the world’s largest import-oriented expos.
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Foods, beverages and ingredients made from coconuts are widely known for their various health benefits

China is currently one of the fastest growing health and wellness (HW) markets in the world. Its demand for packaged HW foods and beverages has been on the rise since 2018 in response to the domestic market’s shift in consumer behavior towards a healthier, more natural and organic diet. To address this, the Philippines will promote a bevy of organic and specialty food products in the second edition of the China International Import Expo (CIIE) this 5-10 November 2019 at the National Exhibition and Convention Center (NECC) in Shanghai, China.

This participation is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), in partnership with the Department of Agriculture (DA), the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Centers (PTIC) in Shanghai, Beijing and Guangzhou. Fifty exhibitors from the Philippines’ food and beverage sectors are being eyed to be featured in the Food and Agricultural Hall of the import-exclusive expo. These exhibitors will showcase a wide range of products and services including coconut-based products, fresh and processed fruits and vegetables, fruit-based products, frozen and canned meats and seafood, snack foods, beverages and food and agricultural services.

According to a recent study by Nikkei Asian Review, China is poised to surpass the USA and take its place as the world’s largest consumer market this year. This projected economic growth and the increasing purchasing power of China’s middle- and upper-classes makes the import expo the perfect trading platform for exporters. The Philippines can tap into this lucrative consumer market by showcasing a variety of world-class exports from the country’s rich and culturally infused food industries to cater to the current health trends observed in the Chinese market.

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Cardava banana chips will be one of the top-featured products at the expo

Bigger and Better CIIE

With CIIE being just on its 2nd edition this year, majority of the Philippine companies confirmed to exhibit at the expo will be joining for the first time. Some of these include Century Pacific Food, Fisherfarms, Monde Nissin, Fruits of Life and San Miguel Pure Foods, to name a few. They are accompanied by six returning exhibitors, namely, W.L. Food Products, Excellent Quality Goods Supply, Phil. Morinda Citrifolia, Philippine Franchise Association, Team Asia Corporation and Brandexports Philippines.

“The Philippine delegation for this year’s CIIE aims to generate a sales target of US$5 million as they promote world-class Philippine food products to potential Chinese and international clients. This move will strengthen and improve the country’s trade relations across Asia and the rest of the world,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

Topping the list of featured products are coconut-based beverages and ingredients with 10 exhibitors carrying the commodity. This is in response to the current shift in dietary preferences given the various health benefits associated with coconut water and other related ingredients like coconut oil, coconut milk and coconut flour. Philippine bananas will also make their mark at the expo with eight exhibitors bringing a variety of fresh and banana-based products. These are bound to drum up their fair share of sales since China has become the biggest importer of Philippine bananas since 2018. Both product lines will be showcased along other healthy food offerings like fruit preserves, mango flour, dried fruits and fruit juices.

“We are encouraging our exhibitors to take this opportunity to further position the Philippines in the global market as a premier source of healthy and organic food products by promoting the world-class quality of our products and services and our export capabilities at the upcoming China International Import Expo,” adds DTI Undersecretary Abdulgani Macatoman.

Exporters from the food and agricultural sectors interested in joining this year’s CIIE may contact Ms Janine Briones, Project Officer, via email at

PH food products wow with USD22.7M export sales at the 29th Taipei International Food Show

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Ribbon-cutting ceremony at the Philippine pavilion. L-R:  Ms Yvonne Ma (MECO), Ms Gemma Cruz (Yanyan International),  Mr. Jing Jinbing Tang (Team Asia), Mr. Rejhie Co (GAINCOCO), Mr. Michael Ignacio (MECO Commercial Affairs Director), Mr. Gilberto F. Lauengco (MECO Board of Directors Vice Chairman), Ms Mary Ann G. Roque (Destileria Limtuaco Export Manager), Mr. Antonio Causing (Philippine Delegation Fair Leader and Leonie Agri Corp. President), Ms Eugenia B. Policarpio (Destileria Limtuaco VP of Supply Chain & Exports), Mr. Sidney Morcozo (Century Pacific Food, Inc. Global Brands Sales Operations and Systems Manager), Ms Ma. Almira Silva (Mira’s Turmeric Owner), Ms Mary Joy Bello (JND Manufacturing Industries VP of Operations), Ms Jessica P. Genovia (CITEM Project Officer) and Ms Maureen Pasciolco (Pasciolco Agri Ventures General Manager).

Philippine food products at the recently concluded Taipei International Food Show (TIFS) held at the Taipei World Trade Center (TWTC) in Taiwan last 19-22 June 2019 proved lucrative as the country’s delegation raked in almost 23 million US dollars in export sales.

Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the Philippine Trade and Investment Center in Taipei (PTIC-Taipei), and in coordination with the Manila Economic and Cultural Office (MECO) in Taiwan, the team brought 11 food companies to showcase some of the best natural and healthy food products the Philippines has to offer in both the Taiwanese and the global market. This year marks the seventh participation of the Philippines in the Taipei International Food Show, more commonly known as FOOD TAIPEI.

FOOD TAIPEI is reputed as one of the top food trade shows in all of Asia. It is held concurrently with four other food-related shows including Foodtech & Pharmatech Taipei, Taipei Pack, Taiwan HORECA and Halal Taiwan. This year, the 5-in-1 food expo assembled 2,000 exhibitors with 5,000 booths and brought in more than 64,000 visitors from all over the world.

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Right: Chef Maria Paula Guttierez and Export Sales & Marketing Manager Sidney Morcozo attend to foreign buyers during a food sampling activity at the Century Pacific booth.

With a mix of returning and first-time exhibitors, the FoodPHILIPPINES Pavilion showcased a wide variety of products, including canned seafood and meats, coconut products and health foods. The Philippine exhibitors received around 200 business inquiries and observed foreign market conditions and product trends.

The bestsellers from the FoodPHILIPPINES Pavilion during the four-day trade show were canned tuna, sardines and milkfish products from Century Pacific Food, Inc.; various coconut-based products from Team Asia Corporation and Tropicana Food Products, Inc.; and the bevy of natural and plant-based health products like herbal teas, vegetable chips and mushroom chips from exhibitors Leonie Agri Corp., Mira’s Turmeric Products and Pasciolco Agri Ventures.

“Our goal for this trade show is to promote the Philippines as a viable source of healthier and innovative food products and ingredients to address the growing health trends around the globe,” said CITEM Executive Director Pauline Suaco-Juan. “TIFS is a great opportunity for the country to showcase some of our new products, such as organic food supplements and organic packaged foods and beverages.”

The healthy, natural food products showcased by some of the Philippine exhibitors at the Taipei trade show was a response to the continuously growing and young demographic of Taiwanese consumers that seek out healthier, less processed, natural and organic foods as safer alternatives to conventional counterparts.

Also featured at the pavilion were products from Yanyan International, Inc.; Yearluck Food & Industrial Corporation; Destileria Limtuaco; Grand Asia Integrated Natural Coco (GAINCOCO) Products Corporation and JND Manufacturing Industries.

For more information on the Philippine’s participation at this year’s Taipei International Food Show, visit

Philippine premium food exports set to delight visitors at Taipei International Food Show

  • DTI-CITEM assembles Philippine delegation to highlight the country’s best food exports at one of the leading food shows in Asia

IFEX 2019 Overhead shot.JPGFOODPhilippines at IFEX Philippines NXTFOOD ASIA 2019

After the successful turnout of IFEX Philippines NXTFOOD ASIA last month, the Center for International Trade Expositions and Missions (CITEM) now sets its sights on the Taipei International Food Show (TIFS) this coming 19-22 June 2019 at the Taipei Nangang Exhibition Center and the Taipei World Trade Center (TWTC). As the Department of Trade and Industry’s (DTI) export promotion arm, CITEM will be managing the Philippine delegation at this year’s TIFS. The Philippine Pavilion will be located at the ground floor of the TWTC Hall 1.

More commonly known as FOOD TAIPEI, this year’s TIFS will also be held concurrently with four other food-related shows (Foodtech & Pharmatech Taipei, Taipei Pack, Taiwan HORECA and Halal Taiwan). This 5-in-1 food show provides visitors and exhibitors a one-stop shop to engage companies, brands and suppliers from all facets and related sectors of the food industry.

For this edition, the Philippine delegation will be bringing with it both returning and first-time exhibitors to Taiwan which will all be united under the theme FoodPhilippines. The theme’s goal is to highlight the natural and healthy food products of the Philippines while putting a special focus on the country’s premium tropical fruits (e.g., banana, mango, pineapple, calamansi), coconut products (e.g., VCO, coco water, coco powder, desiccated coconut), natural sauces & condiments and ready-to-eat processed foods & beverages.

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Philippine Craft Spirits
by Destileria Limtuaco

Some companies returning to FOOD TAIPEI this year are Destileria Limtuaco, Year Luck, and Century Pacific Food. Joining them are TIFS newcomers like GAINCOCO, Leonie Agri Corp. and JND Manufacturing Industries. Many of these exhibitors will be going to Taiwan with the goal of raising their brand awareness, promoting their new product lines and exploring the Taiwanese market in the hopes of landing foreign clients not only in Taiwan, but also in mainland China.

Last year’s Philippine participation in FOOD TAIPEI generated US$25.83 million in sales from 18 participants. For the 2019 edition, DTI-CITEM is planning to reach a sales target of US$26 million along with an increase in the number of business inquiries. And with the number of health-conscious consumers on the rise, the FoodPhilippines theme is bound to make an impact on both the international and Taiwanese buyers at the show

See the Philippine exhibitors and more at the Taipei International Food Show this coming 19-22 June 2019 at the Taipei World Trade Center Hall 1 and take part in various food samplings and buyer services, as well as explore the other food-related shows held throughout the venue. For more information on this event, visit


7 New Filipino Chocolate Treats at IFEX Philippines NXTFOOD ASIA

Raw cacao beans and chocolate branded bars are lined up in front of the Philippine Cacao Pavilion.

Delectable, decadent and delicious.

These are just some of the flavors that describe the country’s chocolates and cacao-based products, which are being showcased from May 24-26 at the Philippine Cacao Pavilion in IFEX Philippines NXTFOOD ASIA at the World Trade Center Metro Manila, Pasay City.

“Buyers and visitors from major target markets abroad were delighted with heavenly treats by makers of cacao—also known as the ‘Food of the Gods’—at the Philippine Cacao Pavilion,” said Pauline Suaco-Juan, the Executive Director of the Center for International Trade Expositions and Missions (CITEM), the organizer of the event.

Here are 7 of the newest Filipino chocolates spotted at the Philippine Cacao Pavilion:

68% Dark Chocolate – Mango by Auro Chocolatesimg2

Auro Chocolates presents a new experience to enjoy Philippine-sourced chocolate and mango with 100 percent of the fruit but without the added sugar. Each piece of this new product is carefully freeze dried to a crisp, giving everyone the crunch and none of the oil.



Tangy Granola with Green Mango and Cacao Nibs by Wit’s Sweets and Savouries


Wit’s Sweets and Savouries prepared its Tangy Granola by combining mood-boosting cacao nibs with the tangy flavor of green mangoes to give an energizing and palatable flavor in every bite. Aside from tangy, granolas are also available in classic tasty, spicy, zesty and in coffee flavors.




Arabica Chocolates by Dulche Chocolates

Bringing the first chocolate brand from Benguet, Dulche Chocolates offers in its Arabica Chocolates two of the best Philippine agri-commodities from the highlands: coffee and cacao. This bitter-sweet concoction is a perfect treat for coffee lovers.




Dark Chocolate Nibs with Cranberries by Chocoloco

Cacao nibs are basically the purest form of chocolate that give you more cacao bean health benefits since it undergoes less processing stages. With its Dark Chocolate Nibs, Chocoloco uses fermented cacao beans which are then perfectly roasted, cracked and coated with premium organic coconut sap sugar.



Cacao Tea by Cacao Culture


Different from the usual tablea, Cacao Culture offers Cacao Tea that is made of 100% cacao husk, or the outer shell of the cacao beans. The husks are from high-quality cacao beans grown, harvested and processed in Davao City—the  “Chocolate Capital of the Philippines.”





Pili Choc by MS3 Choco

Another energizing offering under the Philippine cacao pavilion is the Pili Choc by MS3 Choco made from premium cacao combined with pili nuts which are a significant source of essential minerals, proteins and vitamins.





100% Cacao Bar by Chocoliz/Saret Organic Farmville

This new offering by Chocoliz is a sugar-free, guilt-free, dark chocoloate-tasting candy bar made with organic cacao grown in Luzon by Saret Organic Farmville. This chocolate bar undergoes minimal processing to retain the natural health benefits of cacao.

Minimally processed cacao helps fight against cancer, cardiovascular & kidney diseases, stress and anxiety. It is good for the brain, heart, blood and skin.

Cacao is one of the Philippines’ “Premium 7” export products and has been produced in the country since the 17th century. The Premium 7 exports include coconut, coffee, banana, pineapple, mango and tuna.

All of the three varieties of cacao beans are present and grown in the country. The majority of cocoa beans produced are mid-value Trinitario beans. Criollo beans, which are mainly from older trees, have lower yield but are still being produced while higher value varieties of Forastero beans are beginning to be planted in some local farms.

To know more about Philippine cacao and chocolate products, visit IFEX Philippines NXTFOOD ASIA happening on May 24 to 26, 2019 at the World Trade Center Metro Manila, Pasay City.

Agribusiness forums lead seminars at this year’s IFEX Philippines NXTFOOD ASIA

  • The 13th edition of the IFEX Philippines opens this weekend with a slew of food-tasting and knowledge-sharing activities.
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Philippine dried mango facility

MANILA, Philippines – The biggest international food fair in the country opens its doors this May 24-26 to welcome local and foreign trade buyers and food enthusiasts at the World Trade Center Metro Manila (WTCMM). Featuring the Premium 7 (coffee, cacao, coconut, mango, banana, pineapple, tuna) and Rising Stars (heirloom rice, calamansi, ube, pili nut, turmeric, malunggay, muscovado sugar, tamarind, dalandan) in the Philippine food export industry, IFEX Philippines is set to delight visitors with its various components and special settings designed to highlight and showcase Philippine food, ingredients and cuisine.

Organized by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), IFEX Philippines NXTFOOD ASIA brings the latest in the Philippine food scene to the tradeshow floor.

Along with more than 600 exhibitors and three full days of various food-tasting activities, IFEX Philippines will also host a slew of food export seminars featuring tracks on agri-investment and foreign market entry requirements.

These free seminars will be conducted by industry experts and leading practitioners to share their insights on the latest trends, innovations and best practices in the food exporting and servicing sector.

Knowledge sharing sessions

Day one of the food fair will start things off with the Agribusiness Investment Forum by the Department of Agriculture’s Agribusiness and Marketing Assistance Service (DA-AMAS). This forum will include tracks on pig husbandry, goat production and natural farming. Together with these agri-investment forums, day one will also feature Market Entry Requirement Tracks for the UK and Chinese markets, as well as a talk on market value-adding concepts.

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Harvesting raw cacao beans


The second day of the show will feature another round of Agri-investment Forums covering aquaculture, agri-technologies, high-value crops and cacao production. In addition, IFEX will also be hosting an exciting forum focused on The Business of Cacao with panelists from the Philippine and European cacao industries. There will be another market entry requirement track that will discuss Australia’s Food Regulatory System and Export Requirements. To cap off the second day of seminars, there will be a track discussing how entrepreneurs can properly handle and manage their intellectual property rights.

Discover the latest market trends in the food exporting industry with these knowledge-sharing sessions on the first and second days of IFEX Philippines NXTFOOD ASIA on the 24th and 25th of May 2019 at the World Trade Center Metro Manila.

Visitors may also visit the featured special settings and participate in the different food-tasting activities scheduled throughout the entire event. These include Food Philippines, Asian Food Champions, Islands on a Plate, Flavors and Spices Garden, The Cold Room: Seafood at Sub-Zero, Philippine Cacao and Tropical Wines and Spirits.

This year’s edition of IFEX Philippines is co-organized with the DTI’s Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).


IFEX Food Export Seminars

Get ahead with the latest market trends and tools of the trade in the food exporting industry at the IFEX Food Export Seminars where the latest trends, innovations and best practices in the food exporting and servicing sector will be discussed by industry experts and practitioners.

Seminar tracks like the Agri-Investment Forum by the Department of Agriculture-Agribusiness and Marketing Assistance Service (DA-AMAS), Market Entry Requirement Tracks for the Australia, China and UK markets, and Market Compliance Tracks such as Kosher and Intellectual Property Rights will give ample learning opportunities to food SMEs that aim to succeed in the industry.

For more information on the schedule of seminars and activities, visit


Local and int’l food traders invited to source in the PH amid booming agri-exports

  • DTI-CITEM eyes to further boost exports as it presents ‘NXTFOOD ASIA’ in its next edition of IFEX Philippines
IFEX Philippines Premium ExportsThe Philippines’ ‘Premium 7’ food exports include banana, cacao, coffee, coconut, mango, pineapple and tuna.


Food traders and enthusiasts around world are invited to source the finest Asian food and ingredients in the Philippines as the country’s food and agricultural product exports continuous to expand.

The Philippine Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM), said global buyers could discover the next big thing in Asian food in the International Food Exhibition (IFEX) Philippines at the World Trade Center Metro Manila (WTCMM) on May 24-26, 2019.

Now on its 13th edition, the three-day event will present ‘NXTFOOD ASIA’ featuring the innovations, trends and best practices in the food industry with the participation of Philippine and Asian food champions, manufacturers, culinary talents and other stakeholders.

“The Philippines is your gateway to Asian food products with its vibrant agri-export and food manufacturing industry, as well as its strong oriental influence and strategic proximity to other Asian countries,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

“Food buyers and lovers can savor these Asian products and other tropical delights with the showcase of ‘NXTFOOD ASIA’ in IFEX Philippines, the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients,” she added.

The three-day event will cover 12 different food sectors, namely (1) seafood and marine products; (2) alcoholic and non-alcoholic beverages; (3) coffee, herbal teas and cocoa; (4) fresh and processed seafood; (5) fruits and vegetables; (6) grains and cereals; (7) herbs and spices; (8) meat and poultry; (9) natural, healthy and organic products; (10) bakery and confectionery; (11) specialty, ethnic and gourmet products; and (12) allied industries.

According to Suaco-Juan, buyers and visitors are in for a much exciting and productive sourcing experience in IFEX Philippines this year. Attendees can discover, taste, feel, smell, see in full color the next big thing in Asian food and relish in their lineup of exhibits and activities.

“By presenting ‘NXTFOOD ASIA,’ we aim to showcase the agricultural bounty and culinary heritage of the Philippines and other Asian countries that are now delighting palates across the globe,” noted Suaco-Juan.

PH agri-exports boom

In 2017, the Philippines’ export earnings from agricultural products reached a total of Php 331.61 billion with fresh banana as the country’s leading agricultural export commodity according to the Philippine Statistics Authority (PSA). This number was higher by 32.25 percent from the 2016 record of Php 250.75 billion.

The country has recently reclaimed its position as the second-largest exporter of bananas in the world based on a preliminary market review report of the United Nations’ Food and Agriculture Organization (FAO).

FAO estimated that Philippine banana exports last year expanded by 77.34 percent to an all-time high of 2.95 million metric tons from a recorded volume of 1.663 MMT in 2017.

The output recovery of the Philippines, which accounts for about 90 percent of the total Asian banana exports, boosted the region’s shipments by 70 percent in 2018 to 3.2 MMT from 1.9 MMT in 2017, according to FAO.

Meanwhile, the same PSA report showed the volume of centrifugal sugar exports at 440,733 metric tons indicating a 142.48 percent increment in 2017. Its exports value went up to Php 10.26 billion by 118.14 percent and contributed 3.09 percent to the total value of agricultural exports.

The volume of fresh mango exports at 16,166 metric tons and value at Php 1.17 billion also went up by 12.36 percent and 84.56 percent, respectively, with a notable increase in market price.

“Increasing exportation both in volume and value were noted for onion, mongo, cocoa beans, sweet potato, cassava, papaya and calamansi,” said Suaco-Juan. “There’s also a huge market interest for the other agri-commodities like santol, kamias, jackfruit, dalandan, passion fruit and other rootcrops and exotic Philippine fruits.”

PSA report also revealed that the value of rice exports in 2017 at Php 44.61 million grew by 114.85 percent. Its corresponding volume went up to 322.0 metric tons or by 22.30 percent. Exportation of corn in 2017 at 595.5 metric tons valued at Php 84.11 million also increased by 71.66 percent and by 65.32 percent, respectively.

In the world export market, the Philippines has a bigger share in the export earnings generated from coconut products. In 2016, the contribution of the Philippines’ export value of desiccated coconut to the world export earnings increased to 31.07 percent.  Increasing shares were noted as well in pineapple at 24.99 percent and banana at 5.77 percent.