FoodPhilippines returns to the 2nd CIIE for a “New Era, Shared Future” with China

The 2nd China International Import Expo (CIIE) opened its doors to the public this week to welcome visitors to a bigger and better import expo with more than 3,000 foreign companies from 150 countries and regions. This year’s theme, “New Era, Shared Future,” reinforces China’s efforts to transition towards a more open economy to better accommodate exporters the world over.

The Philippine participation for the 2019 CIIE is organized by the Department of Trade and Industry’s Center for International Trade Expositions and Missions (DTI-CITEM) together with the Export Marketing Bureau (EMB), the Foreign Trade Service Corps (FTSC), the Philippine Trade and Investment Centers (PTICs) in China, PhilExport and the Department of Agriculture.

L-R: EMB Officer RD Velasco, Bureau of International Trade Relations Officer Michelle P. Pontillas, Ms. Lang Eng Kee of Tropicana Food Products Inc., Mr. Jimmy Tang of Team Asia Corporation,  CITEM Project Manager Rowena Mendoza, Bureau of International Trade Relations Assistant Director Angelo Salvador M. Benedictos, DTI Undersecretary Abdulgani Macatoman, DTI Secretary Ramon Lopez, CITEM Executive Director Pauline-Suaco Juan, PTIC Shanghai Commercial Vice Consul Mario Tani, EMB Assistant Director Agnes Legaspi, PH Agricultural Counsellor Anna Abuejuela, PTIC Beijing Commercial Counsellor Glenn Peñaranda, PTIC Guangzhou Commercial Vice Consul John Paul Iñigo.

DTI Secretary Ramon M. Lopez, joined by DTI Undersecretary Abdulgani Macatoman and CITEM Executive Director Pauline Suaco-Juan, led the Philippines’ government representatives as they surveyed the Philippine pavilion prior to the event’s public opening.

L-R: EMB Assistant Director Agnes Legaspi, Philippine Franchise Association Chairman Dr. Alan  Escalona and President Richard Sanz, PTIC Guangzhou Commercial Vice Consul John Paul Iñigo, CITEM Executive Director Pauline Suaco-Juan, MOFCOM General Office Deputy Director General Jin Yuan, DTI Undersecretary Abdulgani Macatoman, MOFCOM Asia Affairs Director General Gang Peng, Consul Conrado Demdem from the Philippine Consulate General in Shanghai, Department of Agriculture Deputy Director Junibert De Sagun, PTIC Beijing Commercial Counsellor Glenn Peñaranda, PTIC Shanghai Commercial Vice Consul Mario Tani, PH Agricultural Counsellor Anna Abuejuela

Representatives of the Philippine delegation were joined by Ministry of Commerce (MOFCOM) Asia Affairs Director General Gang Peng and General Office Deputy Director General Jin Yuan for a group photo after DTI Undersecretary Abdulgani Macatoman formally opened the FoodPhilippines Pavilion.

Crowds flock to the FoodPhilippines Pavilion as exhibitors showcase high-quality food and beverage products including various healthy and organic options.

Companies exhibiting under the FoodPhilippines banner feature a wide range of top-notch export products like fresh fruits, canned seafood, snack foods and various fruit-based products.

Food sampling activities at the FoodPhilippines Pavilion

Onsite food sampling activities will also be held throughout the show to give visitors a taste of the featured Philippine products at the trade show floor.


Local MSMEs gear up for China’s premiere import expo as event countdown continues with less than 50 days to go

  • The China International Import Expo (CIIE) is Chinese President Xi Jinping’s major initiative towards economic openness, globalization and international cooperation.
  • Philippine micro, small and medium enterprises (MSMEs) will be returning to the 2nd CIIE to showcase the country’s top food products.
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CIIE mascot, Jinbao the panda, representing friendship, good fortune and the modern Silk Roads of today.

With the 2nd edition of the China International Import Expo (CIIE) being less than two months away, organizers and exhibitors are now entering the home stretch as they begin final preparations for the upcoming event. CIIE 2019 will open its doors to around 3,000 companies from over 150 countries and regions at the National Exhibition and Convention Center (NECC) in Shanghai, China this 5-10 November 2019.

Currently one of the largest and fastest-developing economies in the world thanks to its large population base, China continues its initiatives for economic openness, globalization and international cooperation through this import-only expo. The enthusiastic response from participants for this year’s edition has already prompted organizers to open the registration for the 3rd CIIE slated for 2020.

This import expo provides an ideal platform for companies and exporters to promote their products, market their brands, sustain business relations and find new trade partners from the second largest economy in the world. According to a recent global economic forecast by Euromonitor, China’s projected economic growth for 2019 through 2021 puts it ahead of the USA in the global economy leaderboard, further augmenting the benefits of potential export deals with the country.

Improved import expo

New categories have been added to this year’s expo, opening up trade opportunities in the industries of autonomous driving technologies and elderly care services. The exhibition area itself has increased from 270,000 to 300,000 square meters to accommodate the number of guests, participants, Fortune 500 companies and events that are all expected to exceed those of last year’s expo.

Of the seven categories under CIIE’s business exhibition, the Philippines will be exhibiting as part of the Food and Agricultural Products sector. The participation, organized by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), is now composed of more than 30 exhibitors set to showcase a wide range of top-notch products and services aimed at China’s fast-growing health and wellness market.

The participating companies from the Philippines’ food and beverage sectors will be exhibiting under the FoodPhilippines banner where they will showcase a wide variety of quality and innovative food products suited for China’s fast-growing health and wellness market.

Except for a few large-scale corporations, the Philippine delegation in the upcoming import expo will mostly be made up of companies from micro- to small-scale enterprises. This is in line with the Philippine government’s push to further strengthen and advance its micro, small and medium enterprises (MSMEs).

“CIIE serves as a perfect example of China’s efforts to further open its market to foreign trade, as well as a new trading platform that promotes the advancement of the overall global economy,” said DTI Undersecretary Abdulgani Macatoman. “It provides great opportunities for our MSMEs to grow their businesses beyond their local operations and capture more sectors of China’s developing market as the Philippines continues to strengthen its bilateral relations with China.”

DTI-CITEM, together with its partner agencies, will be focusing on a smaller MSME and business delegation as they continue to develop this year’s participants for export competitiveness in both the Chinese and global markets.

“We are inviting all trade buyers and guests alike to visit the FoodPhilippines area and discover the best food products that the Philippines has to offer and explore lucrative trade opportunities as our exhibitors deliver top-notch products and services from the Philippines’ food and agricultural industries,” added DTI-CITEM Executive Director Pauline Suaco-Juan.

This participation organized by DTI-CITEM in partnership with the Department of Agriculture (DA), the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Centers (PTIC) in Shanghai, Beijing and Guangzhou.

Exporters from the food and agricultural sectors interested in joining this year’s CIIE may contact Peter Tapang, Project Officer, via email at


PH to highlight organic food products in CIIE 2019

  • DTI-CITEM will feature organic and specialty food companies in one of the world’s largest import-oriented expos.
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Foods, beverages and ingredients made from coconuts are widely known for their various health benefits

China is currently one of the fastest growing health and wellness (HW) markets in the world. Its demand for packaged HW foods and beverages has been on the rise since 2018 in response to the domestic market’s shift in consumer behavior towards a healthier, more natural and organic diet. To address this, the Philippines will promote a bevy of organic and specialty food products in the second edition of the China International Import Expo (CIIE) this 5-10 November 2019 at the National Exhibition and Convention Center (NECC) in Shanghai, China.

This participation is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), in partnership with the Department of Agriculture (DA), the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Centers (PTIC) in Shanghai, Beijing and Guangzhou. Fifty exhibitors from the Philippines’ food and beverage sectors are being eyed to be featured in the Food and Agricultural Hall of the import-exclusive expo. These exhibitors will showcase a wide range of products and services including coconut-based products, fresh and processed fruits and vegetables, fruit-based products, frozen and canned meats and seafood, snack foods, beverages and food and agricultural services.

According to a recent study by Nikkei Asian Review, China is poised to surpass the USA and take its place as the world’s largest consumer market this year. This projected economic growth and the increasing purchasing power of China’s middle- and upper-classes makes the import expo the perfect trading platform for exporters. The Philippines can tap into this lucrative consumer market by showcasing a variety of world-class exports from the country’s rich and culturally infused food industries to cater to the current health trends observed in the Chinese market.

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Cardava banana chips will be one of the top-featured products at the expo

Bigger and Better CIIE

With CIIE being just on its 2nd edition this year, majority of the Philippine companies confirmed to exhibit at the expo will be joining for the first time. Some of these include Century Pacific Food, Fisherfarms, Monde Nissin, Fruits of Life and San Miguel Pure Foods, to name a few. They are accompanied by six returning exhibitors, namely, W.L. Food Products, Excellent Quality Goods Supply, Phil. Morinda Citrifolia, Philippine Franchise Association, Team Asia Corporation and Brandexports Philippines.

“The Philippine delegation for this year’s CIIE aims to generate a sales target of US$5 million as they promote world-class Philippine food products to potential Chinese and international clients. This move will strengthen and improve the country’s trade relations across Asia and the rest of the world,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

Topping the list of featured products are coconut-based beverages and ingredients with 10 exhibitors carrying the commodity. This is in response to the current shift in dietary preferences given the various health benefits associated with coconut water and other related ingredients like coconut oil, coconut milk and coconut flour. Philippine bananas will also make their mark at the expo with eight exhibitors bringing a variety of fresh and banana-based products. These are bound to drum up their fair share of sales since China has become the biggest importer of Philippine bananas since 2018. Both product lines will be showcased along other healthy food offerings like fruit preserves, mango flour, dried fruits and fruit juices.

“We are encouraging our exhibitors to take this opportunity to further position the Philippines in the global market as a premier source of healthy and organic food products by promoting the world-class quality of our products and services and our export capabilities at the upcoming China International Import Expo,” adds DTI Undersecretary Abdulgani Macatoman.

Exporters from the food and agricultural sectors interested in joining this year’s CIIE may contact Ms Janine Briones, Project Officer, via email at

Agribusiness forums lead seminars at this year’s IFEX Philippines NXTFOOD ASIA

  • The 13th edition of the IFEX Philippines opens this weekend with a slew of food-tasting and knowledge-sharing activities.
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Philippine dried mango facility

MANILA, Philippines – The biggest international food fair in the country opens its doors this May 24-26 to welcome local and foreign trade buyers and food enthusiasts at the World Trade Center Metro Manila (WTCMM). Featuring the Premium 7 (coffee, cacao, coconut, mango, banana, pineapple, tuna) and Rising Stars (heirloom rice, calamansi, ube, pili nut, turmeric, malunggay, muscovado sugar, tamarind, dalandan) in the Philippine food export industry, IFEX Philippines is set to delight visitors with its various components and special settings designed to highlight and showcase Philippine food, ingredients and cuisine.

Organized by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), IFEX Philippines NXTFOOD ASIA brings the latest in the Philippine food scene to the tradeshow floor.

Along with more than 600 exhibitors and three full days of various food-tasting activities, IFEX Philippines will also host a slew of food export seminars featuring tracks on agri-investment and foreign market entry requirements.

These free seminars will be conducted by industry experts and leading practitioners to share their insights on the latest trends, innovations and best practices in the food exporting and servicing sector.

Knowledge sharing sessions

Day one of the food fair will start things off with the Agribusiness Investment Forum by the Department of Agriculture’s Agribusiness and Marketing Assistance Service (DA-AMAS). This forum will include tracks on pig husbandry, goat production and natural farming. Together with these agri-investment forums, day one will also feature Market Entry Requirement Tracks for the UK and Chinese markets, as well as a talk on market value-adding concepts.

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Harvesting raw cacao beans


The second day of the show will feature another round of Agri-investment Forums covering aquaculture, agri-technologies, high-value crops and cacao production. In addition, IFEX will also be hosting an exciting forum focused on The Business of Cacao with panelists from the Philippine and European cacao industries. There will be another market entry requirement track that will discuss Australia’s Food Regulatory System and Export Requirements. To cap off the second day of seminars, there will be a track discussing how entrepreneurs can properly handle and manage their intellectual property rights.

Discover the latest market trends in the food exporting industry with these knowledge-sharing sessions on the first and second days of IFEX Philippines NXTFOOD ASIA on the 24th and 25th of May 2019 at the World Trade Center Metro Manila.

Visitors may also visit the featured special settings and participate in the different food-tasting activities scheduled throughout the entire event. These include Food Philippines, Asian Food Champions, Islands on a Plate, Flavors and Spices Garden, The Cold Room: Seafood at Sub-Zero, Philippine Cacao and Tropical Wines and Spirits.

This year’s edition of IFEX Philippines is co-organized with the DTI’s Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).


IFEX Food Export Seminars

Get ahead with the latest market trends and tools of the trade in the food exporting industry at the IFEX Food Export Seminars where the latest trends, innovations and best practices in the food exporting and servicing sector will be discussed by industry experts and practitioners.

Seminar tracks like the Agri-Investment Forum by the Department of Agriculture-Agribusiness and Marketing Assistance Service (DA-AMAS), Market Entry Requirement Tracks for the Australia, China and UK markets, and Market Compliance Tracks such as Kosher and Intellectual Property Rights will give ample learning opportunities to food SMEs that aim to succeed in the industry.

For more information on the schedule of seminars and activities, visit


DTI-CITEM highlights world-class Philippine seafood at the largest international food expo in the country

  • DTI-CITEM will showcase top quality seafood at The Cold Room special setting of the country’s biggest international food trade show.
One of the featured seafoods at The Cold Room: Seafood at Sub-Zero

MANILA, Philippines – The Philippine archipelago is home to one of the richest and most diverse aquatic ecosystems in the world. It is through this that the country enjoys an abundance of commercial and domesticated fish, crustaceans and mollusks. These are distributed from major fish ports to all over the country and exported to nations like Europe and the USA, with tuna being the largest fishery export from the Philippines followed by seaweed, shrimp and crab products.

The fishing industry is a significant sector in the Philippines, contributing around 2% of the country’s GDP. The Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), aims to showcase what the Philippine seas have to offer in the global market at the upcoming IFEX Philippines NXTFOOD ASIA on 24-26 May 2019 at the World Trade Center Metro Manila.

One of the new event features that will be unveiled this edition is The Cold Room: Seafood at Sub-Zero. This curated setting will feature the best export quality seafood from the country’s top and rising seafood exporters. To preserve the freshness of these marine products, the whole special setting will be housed in a specially designed cold storage facility custom-built by Cold Front Technologies Asia, Inc.

Trade buyers and visitors are invited to enter The Cold Room and experience temperatures below zero to see and taste the various selections of fresh, frozen and value-added Philippine seafood like tuna, seaweed, prawns, octopus and other high-value marine food products.

“See-food” diet

Unagi kabayaki by ASMAROS

One of the companies to be featured in The Cold Room is first-time exhibitor, ASMAROS Global Corp., whose main products are authentic unagi kabayaki and frozen unagi fillet. The company operates the only eel farm in Asia, outside of Japan, that is certified by the Japan Agricultural Standard (JAS). ASMAROS highlights its use of Japanese systems and technologies in producing top quality unagi kabayaki sourced from Philippine seas.

Brand new packaging from Donny’s Choice

Returning this year as part of this new special setting are Donny’s Choice Fresh Seafood and Century Pacific Food, Inc. Donny’s Choice specializes in fresh frozen marine products like their peeled shrimps, nobashi prawns and lapu-lapu fillets. This year’s IFEX Philippines will also witness the debut of their newly-designed product packaging.



A variety of bangus offerings from Century Pacific

For this edition, Century Pacific will be featuring their fresh frozen bangus products sourced directly from open sea cages from the province of General Santos. With the Philippines being the “Milkfish Capital of the World,” Century Pacific aims to highlight the fish quality, deboning skill and the unmatched flavors and taste of the Philippine bangus.


Catch these brands and taste the fresh flavors of the Philippine seas at The Cold Room: Seafood at Sub-Zero and discover what’s next in the world of food at IFEX Philippines NXTFOOD ASIA on 24-26 May 2019 at the World Trade Center Metro Manila, Pasay City, Philippines.

IFEX Philippines NXTFOOD Asia is the country’s biggest international trade exhibition for ethnic and specialty food, tropical fruits, vegetables, seafood, beverages, bakery and confectionery products, meat and poultry, Halal-certified products, as well as natural, organic, and healthy food products. The three-day event is reputed as the premier business-to-business platform for local and international food companies to discover new markets, launch new products and transact with the world’s biggest buyers. IFEX Philippines NXTFOOD ASIA is organized by DTI-CITEM and co-presented by the Department of Agriculture (DA), through the Bureau of Fisheries and Aquatic Resources (BFAR) and Agribusiness and Marketing Assistance Service (AMAS).

26 Filipino companies keen to tap US2.6-trillion global halal market at MIHAS 2019

  • 26 Philippine food, cosmetics and tourism players gear up for the country’s exhibit in the Malaysia International Halal Showcase (MIHAS), the world’s largest halal event, from April 3 to 6 in Kuala Lumpur, Malaysia.
img1.jpgCoconut is one of the Philippines’ top halal commodities.


The Philippines seeks to expand the country’s export trade and tourism promotions on the global halal market through a country delegation and exhibit at the Malaysia International Halal Showcase (MIHAS) from April 3 to 6 in Kuala Lumpur, Malaysia.

Twenty-six food companies, cosmetic makers and tourism players will showcase the Philippines’ healthy, natural and organic halal-certified food products, as well as some of the country’s top tourism destinations, under a unified national pavilion.

The Philippine delegation is organized by the Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM) and Export Marketing Bureau (EMB), in partnership with the Philippine Trade and Investment Center (PTIC) in Kuala Lumpur, Department of Agriculture (DA), Mindanao Development Authority (MinDA) and DTI Regional Offices 9 and 12.

According to DTI-CITEM Executive Director Pauline Suaco-Juan, the Philippines’ participation in MIHAS is aimed at expanding the country’s market share in the global halal trade which has demonstrated an explosive demand in the food and beverage sectors with the growing Muslim population and halal-seeking health aficionados.

“We are here to show the world that the Philippines is more than ready to cater to the demands of the global halal market especially with our burgeoning halal industry here in the country,” said Suaco-Juan.

“We are confident that the premium food and beverage products from Philippine companies that we will showcase in Malaysia will be at par with global products since these are the halal food segments that have been in demand in IFEX Philippines and other DTI overseas trade fairs,” she added.

MIHAS is considered the world’s largest halal event. It offers networking and business opportunities for halal exhibitors and buyers. In 2017, it welcomed over 22,000 trade visitors from more than 70 countries and generated record sales beyond RM1 Billion for 600 exhibitors.

The four-day event is hosted by the Ministry of International Trade and Industry (MITI), organized by Malaysia External Trade Development Corporation (MATRADE) in association with Halal Industry Development Corporation (HDC) and Department of Islamic Development Malaysia (JAKIM).

Among the halal food that will be exhibited under the Philippines’ pavilion are product variations of coconut, banana, coffee, mango and tuna which are included the country’s ‘Premium 7’ food exports. Also included in the showcase are mangosteen, turmeric, cassava, pickled cucumber, polvoron and other marine products.

The 19 food companies joining under the pavilion are Fruits of Life, Inc.; Greenlife Coconut Product Phils., Inc.; Castillejos Agri-Farms, Inc.; Alter Trade Corp.; MFP Home of Quality Products; Mira’s Turmeric Products; B&C Healthy Snack Foods, Inc.; EJT Food Products; Magic Melt Foods, Inc.; Gee’s Agri Coco Products; General Nutrifoods Phils, Inc.; Cassava Growers and Processors Association (CAGAPA); Baker’s Field Enterprises; RK Trading and Services; Herbio Agrinature Processing Center; Permex Producer and Exporter Corp.; Ahya Coco Organic Food Manufacturing Corp.; Carm Foods Enterprise, Inc; and Aliments Makkhan Bistro and Café.

“More than half of the country’s delegation in MIHAS is comprised of food companies since it is the biggest and the fastest growing segment in the halal market,” Suaco-Juan noted.

As of 2018, the global halal market is valued at USD 2.6 trillion with the bulk or 62 percent of the halal market comprising of food and beverages followed by pharmaceuticals at 22 percent, cosmetics and personal care at 10 percent and nutraceutical at 6 percent.

Based on the 2018 MIHAS data, the top eight food segments in the event are halal ingredients; frozen foods; process technology; coffee; meat/poultry; dairy products; packaging materials,     packaging, packaging aids; and bakery products.

Meanwhile, seven cosmetic and tourism players are also looking to promote themselves in the Halal market with the participation of Psalmtre Ent., Inc.; C&H Cosmetics Industry; Starlder Laboratories, Inc.; Asian Halal Centre (ZamboEcoZone); Bloomers Travel and Tours and Universe Islamic Center; Wellness Care Int’l Corp.; and Central Affirmative Co., Inc.


Rising Global Halal Industry

According to David Smith of Global Futures and Foresights Study, the halal industry is projected to be a USD 10-trillion industry by 2030, making it one of the fastest growing consumer segments in the world.

Based on a 2015 Pew Research study, Muslims comprise 24.1 percent of the world’s population and is projected to grow more than twice as fast than the overall world population between 2015-2060.

In tandem, the Muslim population has grown in affluence giving them considerable buying power. The State of the Global Islamic Economy Report 2018/19 estimates that Muslims spent USD 2.1 trillion across the food, beverage and lifestyle sectors in 2017. They forecast Muslim spending to reach USD 3 trillion by 2023. Leading the halal ecology is the Food & Beverage cluster where Muslim spend reached USD 1.3 trillion. This is followed by Modest Fashion at USD 270 billion, Media & Recreation at USD 209 billion, Travel at USD 177 billion, Pharmaceuticals at USD 87 billion, and Cosmetics at USD 261 billion. Islamic Finance is also a strong force in the halal ecology.

Based on the State of the Global Economy Report produced by Thomson Reuters, the Islamic finance industry is expected to grow substantially by 2019.

“Through MIHAS, we will also invite buyers and food enthusiasts with strong interest in Philippine and other Asian products to source more of these in the upcoming edition of IFEX Philippines where we will present the next big thing in Asian food under the theme ‘NXTFOOD Asia’,” said Suaco-Juan.

This participation is co-organized by DTI-CITEM as part of the government’s unified effort to promote the Philippines as a source of quality food products in the global market.

CITEM is the organizer of IFEX Philippines, which is the Philippines’ biggest export‐oriented food show on May 24-26. IFEX Philippines 2019 will present “NXTFOOD ASIA” where it will showcase the next big thing in Asian food with the latest food innovations, trends and best practices in the Asian food industry.

Those who are interested to join IFEX Philippines can visit

IFEX Philippines 2018: PH’s Biggest Food Trade Show Opens May 25-27 at WTCMM, PTTC

IFEX Philippines rounds up nearly 450 int’l, local firms in a grand showcase of Asian flavors

IFEX PH 2018 01

The International Food Exhibition (IFEX) Philippines, Asia’s ethnic food and ingredient show, welcomes food buyers and enthusiasts as it opens for its 12th edition on May 25 to May 27 at the World Trade Center Metro Manila (WTCMM) and the Philippine Trade Training Center (PTTC).

Organized by the Center for International Trade Expositions and Missions (CITEM), IFEX Philippines is the country’s biggest and most respected food trade show for Asian heritage food and ingredients. It is the premier export food event for emerging micro, small and medium enterprises (MSMEs), as well as esteemed large companies, in the country.

“Now an annual event, IFEX Philippines continues to be the largest and widely anticipated food trade event in the country,” said Nora K. Terrado, DTI Undersecretary for Trade and Investments Promotion Group and CITEM Officer-in-Charge (OIC).

This year, IFEX Philippines will showcase food products from 11 different sectors, including Fresh and Processed Seafood, Alcoholic and Non-Alcoholic Beverages; Coffee, Herbal Teas and Cocoa Products; Confectionary and Bakery Products; Fresh and Processed Fruits and Vegetables, Grains, Cereals and Commodities; Herbs and Spices, Sauces and Condiments; Meat and Poultry; Natural, Healthy, Organic Products; Specialty, Ethnic and Gourmet Products; and services from the Allied Industries.

“For its 12th edition, IFEX Philippines will feature ‘the Best of the Seas’ highlighting the Philippines’ finest seafood products and cuisines to satisfy the growing global demand for marine exports, along with other exquisite food products across the globe,” added Terrado.

The three-day trade event will also host live cooking demonstrations and seminars of food experts, artisans, chefs, culinary historians, and gourmet enthusiasts from across the globe, each bringing along distinctive product offerings, knowledge, and skills at the much-awaited gustatory fete.

Last year, the three-day event was attended by nearly 11,000 international and local visitors, including 2,057 high-profile trade buyers from top global retail giants and supermarkets. These buyers came from different regions across the globe, such as Europe, China and SARs, Middle East, East Asia, America and Southeast Asia.

“For this coming May 25-27, buyers and visitors will saunter through a deeper experience and understanding of Philippine food through its multi-faceted origins in history, geography, and culture. It’s going to be one unique and exciting food journey for all our visitors,” said Terrado.
Galleries of Flavors

IFEX Philippines will house four major exhibition halls, namely the Food Philippines Hall, International Hall, Food Artisans Hall, and The Marketplace—making up a spectrum of flavors from the Philippines and all over the world.

The Food Philippines Hall features the top and emerging Philippine exporters and business support organizations (BSOs) in the food industry. Here, buyers will be able to sift through the mainstream, as well as the latest product offerings from the Philippines’ leading and promising brands.

Meanwhile, the International Hall presents the top food products and ingredients from top companies and manufacturers across the world. It will feature renowned firms from around the world, including China, Thailand, Korea, Indonesia, Japan, Taiwan, Singapore, Malaysia, Vietnam, Russia and Spain.

“FEX Philippines will again take global trade buyers and visitors in a gastronomic overdrive that will not only satisfy their cravings for various Asian flavors, but also their thirst for a dynamic experience of the Philippine food culture, which had evolved from centuries of cross-cultural fusions and regional influences,” said Terrado.

Buyers and visitors can also relish the various local flavors and visual treats from different provinces in the Food Artisans Hall presented by the Department of Agriculture through the Agribusiness Marketing and Assistance Service (DA-AMAS) and the Bureau of Fisheries and Aquatic Resources (BFAR).

Buyers and visitors can also drop by the Marketplace to avail in retail the premium food products ranging from fruits and vegetables to meat and poultry, seafood products, processed foods, homemade regional delicacies, as well as personal care and wellness products and allied services.

Gastronomic Adventure Across the Philippines

IFEX Philippines will also stage the Mindanao Pavilion to highlight the native flavors and in-demand products from the southernmost island region of the Philippines, in collaboration with the Mindanao Development Authority (MinDA), Department of Trade and Industry (DTI) and Department of Agriculture (DA) regional offices, and local government offices in Mindanao.

In the Visayas Pavilion, the trade event will also feature the top food products and commodities from the provinces of Cebu and Negros Occidental as part of efforts to promote internationally the heirloom flavors and culinary tradition of the Cebuanos and Negrenses in the Visayan region.

Presented by East‐West Seed, the special exhibit of The Garden: Origin of Flavors will also put an accent in the trade event as it presents the farm‐to‐table story behind the healthy and nutritious vegetables and other crops that we eat every day to give us a full understanding and appreciation on how a good seed can change the lives of millions.

Meanwhile, the Food and Agriculture Organization of the United Nations (UN-FAO) will also showcase in an exhibit called Agrobiodiversity Project the agri-commodities developed under the community-based enterprise initiatives in Hingyon and Hungduan in Ifugao Province and Lake Sebu in South Cotabato Province as part of the dynamic conservation and sustainable use of agro-biodiversity in traditional agro-ecosystems of the Philippines.

Inspiring Food Innovations and Seminars

Another exciting special setting is the Seafood Innovation Hub, where the Department of Science and Technology (DOST) showcases the innovative processing methods and packaging presentation of the country’s distinct seafood products developed under the Food Innovation Centers (FICs) nationwide.

The FICs were established across the country as a support to local micro, small and medium enterprises (MSMEs) to help move them up the value chain and boost their productivity towards global competitiveness.

For those in want of more inspiration and adventure, the three-day export event will also conduct cooking demonstrations of celebrated international and local chefs under IFEX Kitchen: Summit of Flavors. It will also conduct free food and beverage tasting activities.

Buyers and visitors can also take part in a series of exciting and engaging discussions on the latest trends and innovations in the food industry with renowned experts, researchers and lecturers, in coordination with the Department of Trade and Industry-Export Marketing Bureau (DTI-EMB), Department of Agriculture (DA), Management Association of the Philippines – AgriBusiness and Countryside Development Foundation, Inc. (MAP-ABCDF), East‐West Seed, Organic Producer Trade Association, Hong Kong Productivity Council and other institutional partners.

he 12th edition of IFEX Philippines is organized by the DTI‐CITEM in partnership with the Department of Agriculture (DA), through the Bureau of Fisheries and Aquatic Resources (BFAR) and the Agribusiness and Marketing Assistance Service (AMAS).


Pangasinan MSMEs join IFEX Philippines

DTI-CITEM, Dagupan LGU team up to uplift local firms in PH biggest food show

img1.jpgMSME representatives from Dagupan City under the Produktong Dagupeño Marketing Cooperative (PDMC).

Products of micro, small and medium enterprises (MSMEs) based in Dagupan City, Pangasinan will be showcased during the three-day IFEX Philippines, the country’s biggest export-oriented food show on 25-27 May 2018 at the World Trade Center Metro Manila and the Philippine Trade Training Center (PTTC).

IFEX Philippines is the Philippines’ biggest export‐oriented food show organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI).

A total of 16 Dagupan-based MSMEs already confirmed participation in IFEX Philippines 2018 which is expected to draw thousands of visitors around the world. The exhibiting firms are members of the Produktong Dagupeño Marketing Cooperative (PDMC), a group of entrepreneurs assembled by the local government unit (LGU) last January 2018 to uplift the best of Dagupan‐made products.

“PDMC is proud to represent the best of what Dagupan has to offer to the world in IFEX Philippines,” said Fiona Mae Lopez, the Dagupan City Cooperative Officer. “This will be the first major trade event of PDMC as a cooperative ever since the group took off starting 2018.”

Fishing accounts for a major slice of livelihood in Dagupan City.

In partnership with CITEM, the local government of Dagupan City facilitated and subsidized the participation of the MSMEs to promote the city’s premier products and provide more livelihood opportunities for small businesses.

“The collective participation of Dagupan firms is a welcome development for the upcoming seafood edition of IFEX Philippines,” said Nora K. Terrado, DTI Undersecretary for Trade and Investments Promotion.

“Developing MSMEs is one of the priority growth areas of DTI under the Duterte administration. They are our partners for pushing for inclusive growth and it is now our turn to help them elevate their marketing promotions and export-readiness,” added Terrado.

Palitao de yema, one of Dagupan City’s special delicacies, will also be featured in IFEX Philippines.

PDMC members showcasing the world-class Dagupan Bangus includes La Catalina, Delia’s Marinated Boneless Bangus, Nak‐Nak’s, Nana Cion, Maria Endang, Noreen, Pugaro Fish Products and other bangus producers.

The group is also featuring some of the city’s other high-value seafood products and local delicacies from Mamang’s Homemade, Aling Galing, Jarold’s Super Desserts and Anne’s Cassava Chips.

Their products include lapu-lapu, talakitok, oysters, crab, shrimp, dried fish, cassava chips, organic nipa vinegar, ube halaya, roasted peanut, turmeric tea, palitao de yema, and other local treats.

The 12th edition of IFEX Philippines is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), in partnership with the Department of Agriculture (DA).

Interested companies/exhibitor may contact Ms. Alex Lucas at 831-2137, or send an inquiry at










PH eyes to expand food export market in Japan

DTI-CITEM targets $10M export sales in FOODEX Japan

banana.pngJapan remains the top destination for Philippine bananas, reaching up to US$231.3 million export sales in 2016.

The Center for International Trade Expositions and Missions, the export promotions arm of the Department of Trade and Industry (DTI-CITEM), seeks to augment the Philippines’ trade relations with Japan as it showcases the country’s finest tropical flavors in the largest food fair in the Asia-Pacific region.

Under Food Philippines brand, DTI-CITEM will bring the country’s top exporters of tropical fruits, beverages and other processed food in the 43rd International Food and Beverage Exhibition, popularly known as FOODEX Japan, on 6-9 March at the Makuhari Messe in Chiba, Japan.

“Japanese people are no stranger to us. We know that they have a penchant for our tropical fruits and that is what we are looking to showcase as we return to FOODEX,” said Nora K. Terrado, DTI Undersecretary for Trade and Investments Promotion and CITEM Officer-in-Charge (OIC).

“We will also feature other tropical food and ingredients to widen the line of Philippine products shipped to Japan and promote the country as a premier sourcing destination,” added Terrado.

FOODEX is known as a major gateway to the Japanese market. Last year, the four-day event welcomed over 3,000 local and international exhibitors, as well as more than 82,000 buyers from the food manufacturing, service, distribution, and trading sectors across the global food industry.

Aside from Japan, FOODEX is also vastly participated in by buyers from major regions, such as Europe, America, Africa and Australia.

In 2017, 17 local firms under the Food Philippines pavilion bagged $7.4M worth of export sales. For this upcoming participation, CITEM seeks to generate at least US$ 10 million export sales from buyers around the world.

Japan is the Philippines’ largest export destination for fresh foods and the second largest market for processed food, next to the United States. According to preliminary reports from Philippine Statistics Authority (PSA), Japan is among the top export destinations of the country with 16.42% total share to total merchandise exports of the country for the period January to November 2017.

The Philippines is the world’s second-largest producer of coconut and banana, according to the 2015 data of the Philippine Coconut Authority and the Department of Agriculture.

Meanwhile, the country is also a top global producer of pineapple (3rd), canned tuna (4th), and mango (10th), based on a 2013 data of the United Nations Food and Agriculture Organization.

With the existing Japan-Philippines Economic Partnership Agreement (JPEPA), Japan provides an attractive and vast market for Philippine food suppliers to serve the retail, food service, and manufacturing industries.

A data from the Japan External Trade Organization (JETRO) also showed Japan’s foreign direct investments in the country reached $724.71 million, while Philippine investment outflows to Japan stood at $14.165 million in the first nine months.

Food Philippines’ participation in the FOODEX Japan 2018 is organized by CITEM, in partnership with the Philippine Trade and Investment Center (PTIC) in Tokyo and Philippine Trade Training Center (PTTC), as one of the DTI’s major efforts to intensify the promotion of Philippine specialty food products in overseas trade shows.

CITEM is committed to developing, nurturing, and promoting globally competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities.

For more information on its services and events, please log on to

IFEX Philippines: Asia-Pacific’s biggest food and ingredients trade fair gears up for 11th edition

DTI-CITEM is now accepting space applications from local and foreign companies aiming to connect with global buyers.


The International Food Exhibition (IFEX) Philippines, the biggest and most respected sourcing platform for Asian heritage food and ingredients, offers numerous benefits to exhibitors from market visibility to brand credibility.

A dynamic platform to strengthen connections with top international buyers, importers, and retailers, IFEX Philippines ensures exhibitors maximum exposure of their products and services as well as a valuable business matching and networking experience.

“With over 5,000 local and foreign trade buyers and visitors in the successful 2015 edition, IFEX Philippines is the prime stage for our local SMEs who wish to build their presence and expand their customer base; this is the ideal meeting place to create a lasting and profitable connection with the international market,” said CITEM Executive Director Rosvi C. Gaetos.

IFEX Philippines provides companies the chance to meet with a higher number of quality buyers in one or two days than one would typically be able to meet with through other forms of marketing strategies in a similar time frame.


Local and foreign visitors of IFEX Philippines are comprised of importers, retailers, wholesalers, distributors, consolidators, trading firms, retail chains, hoteliers and restaurateurs, airlines, ship chandlers, commissaries, caterers, service providers, and health and fitness specialists/consultants.

Major international brands sourcing at IFEX Philippines include among many others Americana Quality, Carrefour, Emke Group, E-Mart, Lulu, Met, Foodmarkets, Sysco, Takashimaya, and Woolworth, while Philippine brands are 7-Eleven, Duty Free Philippines, Hyatt Hotel, Metro Gaisano, New City Commercial Corporation (NCCC) Supermarket, Philippine Airlines, Puregold, Robinsons Supermarket, Rustan’s, Shopwise, SM, and Walter Mart.

DTI-CITEM develops SMEs into globally competitive industry players through IFEX Philippines

“IFEX Philippines offers more than just an exhibition and a business event. Through its different trade show features and programs such as food industry seminars, IFEX Philippines is also where entrepreneurs and enthusiasts feel the pulse of the food industry and see the direction it is heading, what is currently good or bad in the venture, and the other options they can consider to grow their business,” Gaetos added.

Products from Quezon City

In the 2015 edition, IFEX Philippines gathered food industry experts from around the world to give the latest updates on market entry requirements and food trends, agribusiness packages, and franchising. Market entry seminars with titles “How to Succeed in the US Specialty Food Market for International Companies,” “Korean Market Access Seminars for Philippine Food Manufacturers,” and “Doing Business with the European Union Using GSP+” were held along with “Halal Concerns and Awareness on Various Products” for the Halal seminar track; “How to Invest in the Right Franchise” for the franchising track; “Business Prospects in Organic Agriculture” for the agribusiness investment track; and “Setting Up Your Specialty Coffee Shop” for the specialty coffee track.

Products from Taguig City

Through CITEM’s Partner City Program, capability-building interventions in business, production, and innovation were introduced to select heritage and specialty food manufacturers in Pasig City, Quezon City, Taguig City, and Dagupan City for the Partner City Program. The program focused on the unique and specific needs of each company, assisted the SME food producers to become dynamic and competitive players in the local and international food trade industry.

Products from Pasig City

The products of the IFEX Philippines 2015 Partner Cities – gourmet food, snacks, pastries, processed meat and fish, local delicacies, condiments, sauces, and chocolates – were presented in a special setting open to local and foreign trade buyers during the exhibition.

Products from Dagupan City

In another trade show highlight, DTI-CITEM gathered in an exclusive business matching environment called the Grocer’s Exchange Mart or G-MART the leading Philippine food export companies equipped for private labelling to meet with top level buyers from global retail chain operators. It assisted both the exhibitors and the trade buyers in quickly finding the right exporter and distributor for their business.

The Department of Agriculture (DA), co-organizer of CITEM in IFEX Philippines, gathered companies from all over the country and featured fresh marine and agricultural products; processed meat products (bacon, chorizo, sausages, nuggets, etc.); a variety of healthy and natural food, snacks, and beverage made of coconut, banana, mango, pili, squid, fish, anchovy and corn; exotic tea and candies from chaya, guyabano, mangosteen, ginger, and turmeric; and heirloom rice. Through IFEX Philippines, small business from far regions were able to present their products to interested major supermarkets and retail chains.

The Department of Agriculture Pavilion in IFEX Philippines 2013.

IFEX Philippines is the springboard for more trade exhibitions – abroad

Participating at IFEX Philippines not only lets SMEs meet visiting trade buyers here in the Philippines, but also provides opportunities to join exhibitions and selling missions in other countries.

A prime mover in export marketing, driving numerous official Philippine participation in overseas trade exhibitions and notable promotional endeavors for food and beverage products, DTI-CITEM, takes SMEs with trade fair experience in IFEX Philippines to international food exhibitions such as Winter Fancy Food Show in USA, Gulfood in UAE, FOODEX in Japan, Food Taipei in Taiwan, Sial in France, and Anuga in Germany. DTI-CITEM provides thorough assistance to each company, from acquiring the necessary certifications to visual merchandising to transacting with interested buyers.

Healthy, organic, and natural products from the Philippines were showcased at the Anuga trade fair in Germany in October 2015.

The 11th IFEX Philippines is slated on May 19-21 2017 at the World Trade Center Metro Manila (WTCMM) and at the Philippine Trade Training Center (PTTC) in Pasay City. Interested Philippine and international exporters and manufacturers are encouraged to participate in another exciting edition of the biggest food, ingredients, and beverage trade fair in Asia-Pacific.

IFEX Philippines is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), with support from the Department of Agriculture.

CITEM is the owner and organizer of the trade exhibition Manila FAME: The Design and Lifestyle Event and venue brand HallONE: Design for Exports

Interested parties may contact Ms. Rowena Mendoza at telephone number 8312336/8312201 local 257 or e-mail, or visit

Last February, DTI-CITEM headed a delegation of Philippine SMEs in the world’s largest annual food and hospitality trade show, Gulfood in Dubai, UAE. The participation sealed over USD109 M worth of negotiated sales.