PH exhibitors generate US$389.74M of export sales in China Expo

  • Local MSMEs from the Philippines’ food sector prove successful after its return to China’s premier import expo.
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A façade at the NECC featuring this year’s theme along with the official CIIE mascot, Jinbao.

Philippine food exhibitors booked around US$390 million in export sales in the 2nd China International Import Expo (CIIE) held at the National Exhibition and Convention Center (NECC) in Shanghai, China, last 5-10 November 2019. This is more than three times the amount of what the Philippines registered from its 2018 participation which was at US$124 million.

Led by DTI Secretary Ramon M. Lopez, the 32 participating exhibitors that made up the 139-strong delegation for the 2019 CIIE was organized by the Department of Trade and Industry (DTI) through the Center for International Expositions and Missions (CITEM) in partnership with the Department of Agriculture (DA), the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Centers (PTIC) in Shanghai, Beijing and Guangzhou.

“The big jump in sales since the last CIIE proves that China sees the Philippines as a significant source of agricultural products,” said DTI Secretary Ramon M. Lopez. “Suppliers should increase their production to better meet the demands of the Chinese market,” added Lopez given the improved performance of this year’s delegation.

To supplement the promotion of the Philippines’ well-received food exports, Chef Bea Nitard of the Via Mare Group held live cooking demos and food-sampling activities to help draw in even more tradeshow goers to the FoodPhilippines Pavilion. Chef Nitard developed dishes and desserts highlighting Filipino ingredients through different applications, adapting each dish to Asian and Chinese tastes. Through these activities, it was observed that Chinese consumers do not shy away from trying new flavors and cooking styles. This observation opens up new avenues and possibilities for Filipino food exporters and chefs to explore.

“Through this participation, we shall continue to improve the bilateral trade relations between the Philippines and China as we forge stronger bonds with China and the rest of the world,” said DTI Undersecretary Abdulgani Macatoman during the opening of the FoodPhilippines Pavilion.

Undersecretary Macatoman also noted the presence of halal foods featured by 19 of the 32 exhibitors as the Philippines’ response to the rapid growth of the health and wellness sector in the global market. “Through these efforts to further promote healthier consumer foods and beverages, the Philippines aims to solidify its place as a key player in this growing sector,” he adds.

This year’s Philippine delegation is comprised of the following exhibitors: 22 Propack Asia Corporation; AgriNurture, Inc.; Benevelle Corporation; B-G Fruits & Nuts Mfg. Corp.; Century Pacific Food, Inc.; Eng Seng Food Products; Excellent Quality Goods Supply Co.; Filifresh International Trading; Fisher Farms Incorporated; Fruits of Life, Inc.; GSL Premium Food Export Corp.; Jamla Corporation; Magic Melt Foods, Inc.; Magsasakang Progresibo Marketing Cooperative; Mancoco Food Processing Inc.; Monde M.Y. San Corporation; Monde Nissin Corporation; Pasciolco Agriventures; Pearl Foods International, Inc.; Phil. Morinda Citrifolia Inc.; Philippine Franchise Association; Pixcel Transglobal Foods Inc.; Primex Coco Products, Inc.; Roxas Sigma Agri Ventures, Inc.; S&W Fine Foods International, Limited; San Miguel Foods; See’s International Food Mfg. Corp.; SL Agrifood/Agritech Corporation; Team Asia Corporation; Trans Ocean Food Products, Inc.; Tropicana Food Products, Inc. and W.L. Foods.

The Philippine Pavilion received an estimated number of 6,000 buyers and visitors during the 6-day event. The best-selling Philippine products at the expo were fresh bananas, pineapples, mangoes and durian. These were followed by processed fruits & nuts and other coconut-based products.

With the positive reception and results from this year’s Philippine exhibitors, both the DTI and the DA are expecting a much bigger participation in the 2020 edition of CIIE.

PH eyes to level up trade, investment and tourism promotions in China, Southeast Asia at 16th CAEXPO

  • DTI-CITEM aims to bring 70 Filipino companies to one of China’s biggest trade fairs.
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CAEXPO 2018 attendees checked out the Philippine Commodity Pavilion to see the country’s export food and lifestyle products.

The Philippines seeks to broaden its bilateral relations with China and countries in the Association of Southeast Asian Nations (ASEAN) in its participation in the 16th China-ASEAN Expo (CAEXPO) on September 20-23, 2019, at the Nanning International Convention and Exhibition Center (NICEC) in Nanning, Guangxi Province, China.

The Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), is organizing a more exciting and bolder country delegation to present the trade, investment and tourism opportunities in the Philippines.

“We are forming a Philippine delegation composed of exporting companies and representatives from the public and private sectors at CAEXPO to promote the best of the Philippines and streamline efforts to strengthen the country’s economic ties with China, ASEAN nations and other partner regions,” said CITEM Executive Director Pauline Suaco-Juan.

Part of the delegation are the local companies, the Philippine Trade and Investment Center (PTIC) in Guangzhou, DTI – Export Marketing Bureau (EMB), DTI – Regional Operations Group (ROG), Board of Investments (BOI) and the Tourism Promotions Board (TPB) and other partner local government units (LGUs).

CAEXPO is one of the biggest trade events in China with a 124,000-square meter exhibition space—the only international trade fair in the region dedicated to promoting the building of China-ASEAN Free Trade Area (CAFTA) and celebrating regional trade cooperation.  Last year, the four-day event was participated in by more than 2,700 exhibitors and 96,000 buyers and visitors all over the world.

“CAEXPO is an effective platform to showcase the Philippines and foster goodwill with the Chinese government on different levels—trade, tourism and investment promotions,” noted Suaco-Juan. “The Philippines has been participating in this show since its inception in 2004 as it provides many opportunities for local firms which want to capture the Chinese and Southeast Asian markets.”

In 2018, the Philippine delegation, composed of 70 companies and trade officials, was able to book 22 million US dollars during the four-day event under the Commodity Pavilion. The top three best-sellers were coconut products, buri bags and tropical fruit snacks, such as vacuum-freeze dried durian, mango and banana chips.

The Philippines stood out from other delegations last year where it was awarded for being the “Best Promotion on Investment Cooperation,” “Best Trade Visitor Organizer,” and “Best City of Charm Pavilion” for its exhibit on Tarlac. CAEXPO organizers also awarded CITEM with the “Outstanding Organizer Award.”

DTI-CITEM seeks to bring around 70 exhibitors in CAEXPO 2019

For 2019, DTI-CITEM targets to bring around 70 micro, small and medium enterprises (MSMEs) to penetrate the Chinese and Southeast Asian markets.

The country’s contingent in China will highlight the Philippines’ trade potential through an exhibit of products and commodities from various sectors, including home, fashion and wearables, gifts, handicrafts, personal care, and food.

“Together with our partners, we are confident that we can emulate last year’s success as we seek to elevate the Philippines’ position as a source for high-quality products and services, as well as a premier tourism destination. This is also an opportunity to show our goodwill to our economic partners in China and other Asian neighbors,” explained Suaco-Juan.

Suaco-Juan noted that the Philippines participation in CAEXPO will give the country the access to diverse opportunities for trade and investments in China, which are seen to continuously expand given its Belt and Road Initiative.

DTI-CITEM will also spotlight the cultural tourism and investment priority areas in coordination with the TPB and BOI, as well as relevant investment promotion agencies (IPAs).

China is PH top trading partner for 2018

China is the Philippines’ top trading partner in 2018, according to the Philippine Statistics Authority (PSA). International trade in goods last year with China totaled 182.15 billion US dollars, which is higher than 10.5 percent in 2017, accounting for 16.9 percent of the country’s total trade.

China has also overtaken Japan as the biggest export market for Philippine bananas, buying more than 1.1 million metric tons in 2018.

Currently, the two nations continue to implement expanded bilateral agreements through the Six-Year Development Program for Trade and Economic Cooperation (2017-2022) which is a joint commitment to further facilitate economic and trade activities.

 “We want our MSMEs to take advantage of the improving Philippines-China relations as they benchmark their companies and appreciate the opportunities in the Chinese market where there is an overwhelming demand for healthy foods, marine products, fresh fruits and intermediate goods,” Suaco-Juan noted.

 

Top Chinese trade delegation seeks PH food exports at IFEX Philippines: NXTFOOD ASIA

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Banana is one of the Philippines top agricultural exports to China.

A delegation of top food companies from Shanghai, China and its surrounding cities seek to source food products and ingredients from the Philippines in the upcoming 13th edition of IFEX Philippines: NXTFOOD ASIA on May 24, 2019, at the World Trade Center Metro Manila (WTCMM).

This Chinese buyer delegation will represent 12 companies from the seafood, snacks, cold chain and agricultural products sectors. They were given the “Very Important Buyer” (VIB) status by the Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-CITEM).

“One company is seeking to increase banana orders from 120 to 300 containers per week while another is looking to find sources for snacks, fruit chips, nuts and other new and exciting food that they can carry in more than 2,700 outlets across China,” said Vice Consul Mario Tani from the Philippine Trade and Investment Center (PTIC-Shanghai) and in-charge of bringing the delegation.

Organized by DTI-CITEM, IFEX Philippines is the biggest export-oriented food fair in the Philippines with more than 2,000 buyers and over 800 exhibitors participating this year.

Presenting “NXTFOOD ASIA,” this edition will host a grand showcase of the innovations and culinary techniques behind the country’s top agricultural export products with a focus on the Premium 7.

Selected Chinese representatives will also hold a forum and panel discussions titled, “How to Launch Your Food Brand Successfully in the China Market” and “Key Food Trends in China,” to help food companies in the Philippines enter the Chinese market. These talks will be held from 2PM to 6PM on May 24 at the Hidalgo Room of the WTCCM.

“During this activity, there will also be ample time provided for business meetings and matching with the participating Chinese companies,” noted Vice Consul Tani.

China is the Philippines’ largest trading partner with bilateral trade amounting to 55.7 billion US dollars in 2018.  Total agricultural exports to China from the Philippines increased by 62% in 2018 to 678.6 million US dollars, with products such as Cavendish bananas, pineapples, papaya and mango as top contributors.

Other food-related industries, such as the snack industry in China, are showing robust growth with forecasts of a 444 billion US dollars valuation by 2020 to serve the growing needs of the Chinese population, which is projected to grow to 1.42 billion by the end of 2019.

According to Vice Consul Tani, there are still a lot of products that China can source from the Philippines.  These include fresh and processed seafood, individually quick-frozen (IQF) fruits, coconut-related products, avocado, durian, mangosteen, sauces and various condiments, among others.

“IFEX is a great platform to showcase the best of what the Philippines can offer and help push for more exports of bananas and other food and agricultural related products, which is also one of the DTI’s key initiatives,” he added.

China’s food imports have quadrupled over the last decade and China aims to import US $5 trillion worth of products and services in the next 5 years.

With its growing economy and consistent increase in consumption trends, there is enormous potential for suppliers from the Philippines to benefit from China’s market and increase their footprint as well as their revenues.