Agribusiness forums lead seminars at this year’s IFEX Philippines NXTFOOD ASIA

  • The 13th edition of the IFEX Philippines opens this weekend with a slew of food-tasting and knowledge-sharing activities.
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Philippine dried mango facility

MANILA, Philippines – The biggest international food fair in the country opens its doors this May 24-26 to welcome local and foreign trade buyers and food enthusiasts at the World Trade Center Metro Manila (WTCMM). Featuring the Premium 7 (coffee, cacao, coconut, mango, banana, pineapple, tuna) and Rising Stars (heirloom rice, calamansi, ube, pili nut, turmeric, malunggay, muscovado sugar, tamarind, dalandan) in the Philippine food export industry, IFEX Philippines is set to delight visitors with its various components and special settings designed to highlight and showcase Philippine food, ingredients and cuisine.

Organized by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), IFEX Philippines NXTFOOD ASIA brings the latest in the Philippine food scene to the tradeshow floor.

Along with more than 600 exhibitors and three full days of various food-tasting activities, IFEX Philippines will also host a slew of food export seminars featuring tracks on agri-investment and foreign market entry requirements.

These free seminars will be conducted by industry experts and leading practitioners to share their insights on the latest trends, innovations and best practices in the food exporting and servicing sector.

Knowledge sharing sessions

Day one of the food fair will start things off with the Agribusiness Investment Forum by the Department of Agriculture’s Agribusiness and Marketing Assistance Service (DA-AMAS). This forum will include tracks on pig husbandry, goat production and natural farming. Together with these agri-investment forums, day one will also feature Market Entry Requirement Tracks for the UK and Chinese markets, as well as a talk on market value-adding concepts.

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Harvesting raw cacao beans

 

The second day of the show will feature another round of Agri-investment Forums covering aquaculture, agri-technologies, high-value crops and cacao production. In addition, IFEX will also be hosting an exciting forum focused on The Business of Cacao with panelists from the Philippine and European cacao industries. There will be another market entry requirement track that will discuss Australia’s Food Regulatory System and Export Requirements. To cap off the second day of seminars, there will be a track discussing how entrepreneurs can properly handle and manage their intellectual property rights.

Discover the latest market trends in the food exporting industry with these knowledge-sharing sessions on the first and second days of IFEX Philippines NXTFOOD ASIA on the 24th and 25th of May 2019 at the World Trade Center Metro Manila.

Visitors may also visit the featured special settings and participate in the different food-tasting activities scheduled throughout the entire event. These include Food Philippines, Asian Food Champions, Islands on a Plate, Flavors and Spices Garden, The Cold Room: Seafood at Sub-Zero, Philippine Cacao and Tropical Wines and Spirits.

This year’s edition of IFEX Philippines is co-organized with the DTI’s Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).

“KNOWLEDGE SHARING SESSIONS”

IFEX Food Export Seminars

Get ahead with the latest market trends and tools of the trade in the food exporting industry at the IFEX Food Export Seminars where the latest trends, innovations and best practices in the food exporting and servicing sector will be discussed by industry experts and practitioners.

Seminar tracks like the Agri-Investment Forum by the Department of Agriculture-Agribusiness and Marketing Assistance Service (DA-AMAS), Market Entry Requirement Tracks for the Australia, China and UK markets, and Market Compliance Tracks such as Kosher and Intellectual Property Rights will give ample learning opportunities to food SMEs that aim to succeed in the industry.

For more information on the schedule of seminars and activities, visit www.ifexphilippines.com.

 

Fill it with Gusto: The Philippines excites with premium quality, premium taste at food trade show SIAL Paris

DTI-CITEM’s Food Philippines inspires hearty enjoyment by bringing the Philippines’ health and taste champions, bold flavors, and a vibrant selection of homegrown brands to the European table.

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SIAL PARIS

The Salon de l’Alimentation, or SIAL, held every two years, is an international trade show specializing in the food industry and offering 20 product sectors – from gourmet food to organic ingredients to wine and spirits – with 7,000 highly diverse exhibitors from 105 countries to create a melting pot of cuisines and cultures in one event.

This year, the show will run from October 16 to 20 and will be attended by over 155,000 trade buyers and visitors and 120 official delegations from the HORECA industry, flying all the way to la Ville Lumière – “the City of Lights” – Paris, France from 194 countries across the globe.

Regarded as the world’s largest food innovation exhibition, SIAL is considered as a crossroad of world agri-business supply and demand, as well as a springboard for small and medium enterprises (SMEs).

At this significant meeting point, the Philippine Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), brings to Europe and the rest of the world Premium Quality, Premium Taste – fine food choices with added health benefits and exciting flavors that inspire gusto, not only in the kitchen or dinner table, but in every aspect of a robust lifestyle. The project is implemented in cooperation with the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Center (PTIC) in Paris.

Leading the selection to be presented in the Philippine pavilion at SIAL are premium agricultural and marine produce coconut, banana, mango, and tuna, grown and harvested from the 7,107 tropical islands of the country. These food champions, owing to their versatility, excellent quality, and exquisite taste, have gained a solid reputation in markets in Asia, the U.S.A, Middle East, and Europe.

Coconut: an all-around healthy ingredient

The Philippine coconut, known globally for its quality and taste, has made the country the second largest coconut products supplier in the world.

About 42% of the world’s coconut oil is from the Philippines. At the same time, the country also satisfies 34% of the global requirement for desiccated coconut which is used as an ingredient in biscuits, snacks, cereals, cakes, and cookies.

Coconut derivatives are quickly gaining popularity as a healthy replacement for many staple products. In fact, a rising number of health conscious individuals and athletes all around the world are choosing coconut products over more traditional grocery items.

And why not? Coconut products are suited to many preferred diet plans such as Vegetarian, Vegan, Atkins, Paleo, Gluten-free, and South Beach, to name a few.

With a subtle sweet scent and flavor, gluten-free, high-fiber, and high-protein coconut flour is a healthy alternative to traditional baking flour. Cooks, pastry chefs, and bakers in many countries are starting to use coconut flour to create both sweet and savory breads and dishes.

For the Philippine participation, the companies B-G Fruits & Nuts Manufacturing Corporation, Brandexports Philippines, Inc., BusinessPeople, Inc., Pasciolco Agri Ventures, and ProSource International, Inc., bring to SIAL a wide variety of coconut products including organic amino sauce, chips, cream, flour, gel (nata de coco), jam, macapuno, milk, oil, strips, sugar, syrup, vinegar, and water, to share with the European market the million and one uses of coconut.

Banana: pro-energy, pro-flavor

As the most popular fruit in the world, bananas have the biggest commercial demand globally. Where do the huge markets source their bananas for the mass of consumers?

With 441,951 hectares of banana plantations and 30 nations receiving top quality Philippine banana products, the Philippines has secured its place as one of the world’s largest and most reputable banana exporters.

In 2015 alone, the Philippines’ banana export was valued over 439 million USD. This industry provides livelihood to 503,000 Filipinos who plant, harvest, and process Cavendish and Cardaba varieties yielding more than 9 million metric tons annually.

Among international chefs and food and health experts, the Philippine banana is considered as a staple fruit in the kitchen.

Generous in flavor and with numerous uses, bananas can transform plain cakes, breads, and muffins into sweet gourmet creations. Crisp bananas are also added to cereals and oats for a taste, texture, and nutritional upgrade.

Fitness enthusiasts also swear by this energy-boosting fruit. Rich in potassium and vitamin C, one fresh banana, or one small cup of plain banana chips, is a great pre-workout meal. Many energy drink companies actually imitate the combination of sugars in bananas, as this mix delivers the best results for athletes, promoting agility and speedy recovery, and providing more energy and focus.

For the Philippine participation at SIAL, B-G Fruits & Nuts Manufacturing Corporation and See’s International Food Manufacturing Corporation exhibits the humble yet exotic fruit in different preparations to suit various applications.

The Philippine mango: sweetest in the world

 It does not take much to succumb to the temptation of fresh Philippine mango, which renowned chef Gaggan Anand describes as “the perfect balance of sweet and sour.”

Possessing a unique flavor profile that goes amazingly well with an abundance of other food products, it makes the best ingredient for a great number of creations, such as savory salsa, cake, sweet lassi, festive margarita, muffin, spicy salad, sorbet, chili chicken sandwich…the list goes on!

Add to that a good list of health benefits. One cup of the “king of fruits” contains 1,785 IU of vitamin A which is needed to support healthy eyes and foster proper bone growth. Mango is also a source of folate or folic acid for pregnant women as it can help prevent birth defects and miscarriage.

Many studies reveal the cancer-preventive properties of mango. Rich in antioxidant compound, mangoes protect against breast, colon, leukemia, and prostate cancers.

No other country in the world can claim to have the sweetest, juiciest mango. Only in the Philippine soil do the most loved mangoes grow and ripen. Countries such as Canada, China, Japan, South Korea, Singapore, and USA, major export destinations of fresh and processed Philippine mango, can attest to the superior taste and quality of the country’s national fruit.

And with 187,837 hectares of plantations producing 788,074 metric tons for the domestic market and 48 countries abroad, coupled with a steadily improving production capacity, the Philippines is more than capable of offering this legendary fruit to the world.

Amley Food Corporation, Brandexports Philippines, Inc., and Green Enviro Management Systems, Inc. will showcase the selection of enticing mango products such as healthy dried mango snacks, spiced mango sauce, mango vinegar, mango kernel flour, mango-cassava flour, and mango-coconut flour at the European trade show for the world to sample.

Tuna: one of the world’s favorite fish

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The Philippines will bring to SIAL not only fruits of the land but also produce from the sea including tuna and other fish.

A  part of the almost 6 million square kilometers of tropical marine expanse called the Coral Triangle, the Philippine waters is home to large populations of tuna that thrive alongside 600 reef-building corals and over 2,000 other species of fish.

As the second-largest tuna exporter in the world, serving major markets such as Japan, the U.S., and the United Kingdom, the Philippines is capable of producing 58,660 metric tons of canned tuna and 28,808 metric tons of frozen or chilled tuna for the international market.

Tuna is also many athletes and health-conscious individuals’ go-to protein source. Just 3.5 ounces of tuna, or a little less than one cup, provides 30 grams of lean protein, along with important nutrients including omega-3 fatty acids – of which tuna is famous for, vitamins D and B12, and selenium. As such, eating tuna often can help lower risks of heart-related diseases, maintain healthy bones and teeth, sustain energy throughout the day, and support the immune system.

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And a versatile food, the Philippine tuna can be served and eaten in many ways – not just as filling in sandwiches – but as the star ingredient in nutritious salads, tacos, macaroni dishes, stuffed potatoes, relishes, and many more.

High quality tuna, processed and canned using only the strictest standards, along with other choice fish products (sardines and milkfish), will be brought to the trade show by Alliance Select Foods International, Inc., Brandexports Philippines, Inc., and Century Pacific Food, Inc..

Homegrown brands, trusted manufacturers: the Philippines’ favorite tastes and kitchen staples ready for the world

 Food Philippines through SIAL also offers the world the Philippines’ most loved food brands and top-of-mind suppliers that have become a fixture in the Philippine kitchen and an important element of the authentic Filipino lifestyle.

Snacks

Goldilocks Bakeshop Inc., founded in 1966 and one the Philippines’ well-established bakeshops, will bring their Sweet Polvoron Delights to SIAL. Polvoron is a Filipino delicacy that captures the dreamy combination of milk powder, toasted flour, sugar, and melted butter.

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A food brand close to the heart of every Filipino child, Regent, and its wide assortment of savory potato and corn chips and crackers; single-serve cakes in different flavors; corn, chicken teriyaki, cheese, vegetable, and seafood-flavored chips and crackers; and the brand’s newest addition, matcha-flavored corn cracker, will be exhibited by Grand Eight Export Packaging and Logistics Corp. and Philippine Grocers Food Exports Inc.

Philippine Grocers also brings to SIAL the brand Lemon Square, a prolific Philippine baked goods manufacturer and maker of popular cheese cupcakes. Assorted cupcakes and inipit (which means “pressed”, is a favorite Filipino delicacy made of two slices of sponge cake stacked together and filled with cream in the middle) will find their niche in the European market through the trade show.

International buyers and guests will finally get a taste of the Philippines’ “national biscuit” Skyflakes, as well as Fita and Grahams manufactured by Monde M.Y. San Corp. These crackers and biscuits are considered heritage brands holding top spots in the Philippine market for more than four decades.

Although pili is native to maritime Southeast Asian countries, only the Philippines harvests and processes the delicious nut, making it a uniquely Filipino treat. But one does not have to fly to the Philippines just to enjoy pili, thanks to J. Emmanuel Pastries – The House of Pili and Y Nut!, a selection of pili nut nibbles will be made available to the European market.

The pili nut is also a healthy food choice that places well with the Paleo diet and the Ketogenic diet which is starting to gain traction in the U.S. and the U.K.

A healthier alternative to fried pork rinds is Boy Bawang, a well-loved brand of the heritage snack called “chichacorn” (blend of Spanish word chicharrón and corn) or “Ilocos chicharon” in northern Philippines. Boy Bawang, which is already being exported to many countries across the world, is showcased by KSK Food Products.sial-photo7

The Philippines’ queen city of the South, Cebu, has a favorite snack called otap, an oval-shaped puffed pastry made from flour, shortening, coconut, and sugar that is baked twice to achieve its characteristic flaky crunch. Golden Harvest Otap will reach Europe through Brandexports.

Frozen fruit juices, known as “ice candy” in the Philippines, is a favorite cooler during hot and humid summer months. Miesto International Foods Corp. makes export-quality versions of this icy treat and takes them to SIAL for international taste buds to try and fall in love with.

Drinks

Always present in every Filipino school kid’s lunchbox is a carton of Selecta Moo Choco drink, which will be a part of Grand Eight’s selection of product offerings.

Other Philippine beverages taking part in SIAL are Tanduay Asian Rum and Cobra Energy drink, both manufactured and exported by Asia Brewery, Inc.

Considered as one of Asia’s best kept secrets, Tanduay Asian Rum, which spends 5-7 years in charred oak barrels, are made by a distillery company existing since the 1800s. Asia Brewery, Inc. brings Tanduay Asian Rum to SIAL to offer European guests the chance to see for themselves why the spirit is labeled the “Rum of Distinction.”

Meanwhile, Cobra Energy Drink is the Philippines number one drink for mental and physical alertness that combines taurine, inositol, caffeine, B-vitamins, carbohydrates, and ginseng.

 Noodles and Pasta

Different kinds of noodles such as thick cornflour noodle, fine rice noodle, flour stick noodle, vermicelli noodle, and mung bean noodle by the brands Cucina Filipina and Golden Harvest, and brought by Brandexports and Philippine Grocers, will be offered to give a chance to European foodies to make in their own homes delicious and authentic Asian and Filipino dishes like pancit luglog, pancit bihon, pancit canton, and sotanghon.

Grand Eight will present leading pasta brands like Royal Pasta, White King brand Fiesta Spaghetti (number one in the Philippine market), along with White King brand Fiesta Spaghetti Sauce.

Sugar

Organic muscovado made from sugar cane by Raw Brown Sugar Milling Co., Inc., and Suchero’s low glycemic natural sweetener made from coconut sap will be made available at the Food Philippines pavilion through Brandexports.

Condiments, Marinades, Spice Mixes, Sauces, Seasonings

Numerous authentic Philippine dishes such as binagoongang lechong kawali and kare-kare, and sour fruits and crops like green mango and singkamas, are made more mouth-watering with a bit of bagoong or sautéed shrimp paste.

This favorite Philippine condiment, specifically the Golden Harvest brand, will be offered by Brandexports.

No other dish says Filipino better than adobo. The most sought-after Philippine dish, that English gourmet and journalist Nigella Lawson is striving to perfect, can now be effortlessly made and served at home even by the untrained using Mama Sita’s adobo marinade and adobo sauce mix, brought to SIAL by Philippine Grocers, together with other great kitchen help by the Mama Sita’s brand such as barbecue marinade, sisig spice mix, and sinigang sa sampalok seasoning mix.

Processed Fruits and Preserves

No town fiesta celebration will be complete without Philippine fruit salad, and to make this delicacy, the required ingredients are preserved fruits such as pineapple chunks, tropical fruit cocktail, and red sugar palm fruit (kaong), which will be brought by Brandexports.

DLA Naturals will offer a wide selection of fruit fillings and pastry glazes for industrial baking. The company understands the baking industry’s demand and has perfected their recipe for economic and luxury varieties of hot- and cold-application glazes and  fillings made from apricot, apple, blueberry, cherry, raspberry, pineapple, and strawberry.

Dried Seafood

Aside from premium tuna, the Philippine pavilion at SIAL will also offer dried seafood by the Golden Sea Queen brand brought by Brandexports.

Included in the product selection are quintessential Philippine breakfast foods that pair with the iconic silog (a wordplay of sinangag, or fried rice, and itlog, or egg): dried salted ponyfish (sapsap), rabbit fish (danggit), squid, threadfin bream (bisugo), silverfish anchovies (dilis), and mackerel (alumahan).

Food Philippines in SIAL Paris 2016: Premium Quality, Premium Taste

Trade buyers and guests at SIAL Paris 2016 are invited to visit the Food Philippines pavilion at Hall 4 Stand Number 4L 106 and let Premium Quality, Premium Taste from the Philippines spark a new zestfulness for food and flavors.

For more information on Food Philippines in SIAL Paris 2016, interested parties may visit the official website citem.com.ph/sial/.

IFEX Philippines: an official event of APEC Summit 2015

IFEX Philippines 2015 logo

The International Food Exhibition (IFEX) Philippines is one of the trade events which the Department of Trade and Industry (DTI) has selected to be a parallel activity to the Asia-Pacific Economic Cooperation (APEC) Summit in 2015. The largest ethnic foods and ingredients show in Asia is slated at the SMX Convention Center in Pasay City on May 21-24, 2015.

APEC is an economic association among Asia-Pacific regions that seek to promote and facilitate economic trade and cooperation. It centers towards advancing economic integration among its member economies and fosters business environment for small and medium-sized enterprises (SMEs) to grow and develop into export-ready firms. This year, the Philippines is set to chair and host the summit.

For the 2015 edition of IFEX Philippines, APEC will be featured in two major components: Taste APEC @ IFEX Philippines and Top APEC Grocers.

Taste APEC @ IFEX Philippines is an exclusive trade platform for the top food brands and food-related products of the 21 APEC economies. This special showcase will feature country pavilions, celebrated chefs, product presentations, and cooking demonstrations. It will also bring together the APEC premier food brands through the Top APEC Brands special setting.

Top APEC Grocers is an exclusive buyer incentive program, where top APEC retail operators/chains will have the opportunity to meet with Philippines’ top food exporters and manufacturers in an exclusive business setting called the Grocers’ Exchange Mart (G-MART).

“With over 700 exporters from different countries across the globe and more than13,000 international buyers and visitors, IFEX Philippines will serve as an excellent opportunity for business matching, sourcing, and B2B transactions for buyers, manufacturers, and exporters,” said Rosvi Gaetos, executive director of CITEM.

IFEX Philippines gathers in one grand occasion food manufacturers, traders/retailers, consolidators, agents, distributors, non-government organizations (NGOs), cooperatives, institutional suppliers, allied business support organizations (BSOs), academe, and government agencies with visitors from Asia Pacific, Oceania, Europe, North America, Southeast Asia, East Asia, and the Middle East.

IFEX Philippines, the country’s banner food event, is spearheaded by the Center for International Trade Expositions and Missions (CITEM), the export promotions agency of DTI, in partnership with the Philippine Department of Agriculture (DA).

For more info, contact us through:

Facebook- https://www.facebook.com/ifexphilippines

Twitter – https://twitter.com/IFEXPhilippines

Tel – (632) 551-8707 or 831-2336

Email – ifexphilippines@citem.com.ph

Food Philippines showcases heritage food in SIAL

Food Philippines returns to SIAL.
The country's popular heritage food products will serve as the centerpiece of Food Philippine' participation in the 50th edition of Salon International de l'Agroalimentaire (SIAL) Paris, to be held on October 19-23, 2014 at the Parc des Expositions de Paris – Nord Villepinte, Paris, France.

Food Philippines is the official industry brand for the country's collective food exports. Featured heritage food products processed in ready-to-eat forms are rice wine or tapuy of the Ilocos region, ripe mangoes of Guimaras, dried mangoes of Cebu, pomelo of Davao, coconut vodka or lambanog of Quezon, and Laguna’s puto Binan. These heritage food products bear the country’s terroir (a French word meaning terre or “land”), a set of special characteristics that the geography, geology and climate of a certain place interact with plant genetics, and expressed in agricultural products such as wine, coffee, or tea. Terroir can also be loosely translated as "a sense of place"; it is the sum of the effects that the local environment has had on the production of the product.

"As the world's largest food innovation marketplace, SIAL is the most appropriate platform for promoting the country's terroir food products in the international scene. These food products represent in a holistic way the distinct characteristics of our tropical land, our rich culinary tradition, and our own innovative craftsmanship. They are the best products that our country could offer to the world," said Ms Rosvi C. Gaetos, Executive Director of CITEM.

In SIAL Paris 2012, the predominantly European buyers' top choices among Filipino food products are: muscovado sugar in various forms, super frozen tuna, and snack items such as cookies, biscuits, crackers, potato/corn chips, and instant noodles. The country's 2012 participation has earned a total of US$20.6 million. In this year’s edition of SIAL Paris, the country set a total target sales of US$50 million.

"We hope to sustain and boost our country's image as a top sourcing destination of premium specialty food products through our participation in this European trade fair. We would like to give the European market a distinct Philippine food experience," added Ms. Gaetos.

Food Philippines: Taste by Design

Food Philippines will bring about 20 local food companies to promote the Philippine terroir and traditional food products. The food products have passed the European Union's international safety and quality regulations and certification requirements such as Halal, Organic, Fair Trade, and British Retail Consortium/European Union.

The country's participation in SIAL Paris will be spearheaded by Department of Trade and Industry (DTI) through its export promotions arm, the Center for International Trade Expositions and Missions (CITEM).

In May 2015, CITEM will organize the banner food event of the Philippines, the International Food Exhibition (IFEX) Philippines, to be held at the SMX Convention Center, Metro Manila, Philippines. This event will feature the "Taste APEC@IFEX Philippines," a special showcase of the 21 APEC Economies featuring their country pavilions, top food brands, and celebrated chefs.

  

Philippine food exports earned US$10.9 M sales in Thaifex–World of Food Asia

Synergy brings success.

This was proven true in the recent Philippine participation to Thaifex-World of Food Asia, which was made possible through the maiden joint venture of the Philippine Food Processors and Exporters Organization, Inc. (Philfoodex), the leading food industry association in the country, and the Center for International Trade Expositions and Missions (CITEM), export promotions arm of the Department of Trade and Industry.

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The Food Philippines Pavilion at Thaifex – World of Food Asia.

Thaifex-World of Food Asia, is dubbed as Asia's most influential food and beverage, food technology and retail franchise food trade event. The show celebrated its 10th edition on May 21-25, 2014 at the IMPACT Exhibition and Convention Center, Bangkok, Thailand, with a promised solid international growth and a 40% increase of exhibition space in the Fine Food segment.

The government, through DTI-CITEM, joined hands with the private sector in order to promote, sustain, and expand the Philippine food exports to Thailand and the rest of the world, resulting in a stronger and more successful Philippine participation in Thaifex.

"We are proud to co-organize this event together with Philfoodex, in bringing Food Philippines to Thaifex. It has been a very good avenue for our country's top selling export products to be promoted in Asia's influential meeting place for global players from the food, beverage, food technology, and retail & franchise industries," said Rosvi C. Gaetos, CITEM executive director.

Visitors and buyers
Visitors and buyers walked in stride the buoyant Philippines Pavilion at the Challenger Hall of the IMPACT Exhibition and Convention Center, Muang Thong Thai, Bangkok, Thailand.

The Philippines Pavilion, occupying a space of 198-sqm, housed 20 local food exporters represented by 56 delegates with its fine selection of processed food, snack items, specialty products, sauces and mixes, and beverages. Right after the event, the 20 companies generated a total sales of US$10,948,000.00 and 260 total inquiries.

Four Philippine companies were featured in the Halal showcase setting in Thaifex, namely: Agrinurture, MFP Home of Quality Products, Global Food Solutions, and Chef Tony's – a testament of quality and dependability of Philippine food exports.

The Philippine delegates
The Philippine delegates at Thaifex on Day 2, before the Opening Day of Thaifex.

In addition, the Philippines' Arabica coffee from Davao, won in two categories in the Roaster's Choice coffee awards. The local coffee brand named "Kapatagan", planted and harvested in the Mt. Apo ranges, and processed naturally by the indigenous tribe of Bagobo, won 1st in the Syphon category and 2nd Runner Up in the Espresso category. These are brought to the trade fair by the Philippine Coffee Board, Inc., a member of the ASEAN Coffee Federation (ACF). Said coffee awards gathered over 25 microlots from coffee farms in the Philippines, Indonesia, Myanmar, Thailand, Laos, Vietnam and other ASEAN coffee producing countries.

Among the local VIPs who visited the Philippine Pavilion were La Trinidad, Benguet Governor Nestor B. Fongwan and wife, together with Sen. Cynthia Villar's Senior Directors namely, Ms. Roselyn Enrique, Ms. Elizabeth Platero, and Atty. Rhaegee Tamana, who were assisted by a Koelnmesse officer Noli Nicanor and CITEM officer Ms. Rowena Mendoza, during their tour of the exhibition. Gov. Fongwan, upon seeing the scale and potential of the show for his constituents in Benguet, for their potato, carrots and other homegrown root crop and vegetable growers and exporters, highly considers organizing a group participation in Thaifex in 2015.

The said trade fair was likewise an excellent venue for CITEM to promote IFEX Philippines, the biggest food trade fair in the country, scheduled on May 21-24, 2015. CITEM project coordinator Ms. Rowena Mendoza met with various trade groups in Thailand including the Department of International Trade Promotion (DITP), Thai Retailers Association, Thai Chamber of Commerce, and campaigned through Pavilion to Pavilion visits, for the promotion of IFEX Philippines, which will is coincidentally included as an official event of the APEC Summit in 2015.