PH products rake in $102M in largest food trade show in the Middle East

  • The Philippine participation in the recently concluded Gulfood 2020 proved successful as the delegation surpassed its export sales target for this edition.
FoodPhilippines - Middle East buyer tries Philippine food samples
Middle East trade buyer partakes in the food sampling activities at the FoodPhilippines booth.

Philippine food products featured in the recently concluded Gulfood held at the Dubai World Trade Centre (DWTC) last 16-20 February 2020 were well-received by trade buyers and visitors alike as the Philippine delegation promoted the country’s top-performing food exports.

Headed by Undersecretary Abdulgani Macatoman of the Department of Trade and Industry’s Trade Promotions Group (DTI-TPG), the delegation with 24 exporters from the Philippines’ food sector booked a total of $102 million dollars in reported export sales at the event, which surpassed this year’s target of $93 million.

“The positive reception and performance of Filipino food products in Gulfood reaffirms the demand and market opportunities for Philippine food exports in the Middle East and North African region,” Macatoman said. “This outcome is a signifier and an invitation for local food companies to strengthen their export capabilities to better capture this promising market segment and further promote Philippine products globally.”

The participating companies carried with them a variety of fresh, processed and pre-packaged food products to showcase for the Middle East and North African (MENA) markets. Bestsellers from the Philippine exhibitors include food preserves, fresh and processed bananas, mixes and sauces, condiments and frozen shrimp. On-site demos and samplings were also conducted at the FoodPhilippines pavilion to supplement the promotion of these products during the show.

Visitors at the show particularly noted the superior quality of the seafood and newly introduced frozen meats on display at the Philippine Pavilion. Banana chips were also among the more in-demand products with foreign buyers looking for larger quantity packaging of the local snack food.

The Philippine participation in the 25th edition of Gulfood was organized by the Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM) and in partnership with the Philippine Trade and Investment Center (PTIC) Dubai.

Visit for more information on FoodPhilippines and the Philippine participation in Gulfood.


DTI-CITEM to launch Sustainable Solutions Expo, PH’s first trade show on global sustainable solutions and technologies

  • Sustainable Solutions Expo will focus on food and beverage in its first edition at the World Trade Center Metro Manila on May 21-23, 2020.

SSX PR 1 Photo.jpg

The Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), is organizing a new trade show named the Sustainable Solutions Expo (SSX) that will showcase international sustainable solutions and technologies. Its first edition is set to be launched at the World Trade Center Metro Manila on May 21-23, 2020.

SSX aims to capacitate Philippine micro-, small-, and medium-enterprises (MSMEs) in pursuing more efficient and ecofriendly means of production in line with DTI’s overall thrust towards sustainability, according to CITEM Executive Director Pauline Suaco-Juan.

In its first edition, SSX will focus on the Philippines’ food and beverage industry—highlighting the latest food-related solutions and technologies and championing local food manufacturers and producers that adhere to environmental and economic sustainability.

“SSX: F&B will highlight local and international sustainable solutions and technologies to encourage and capacitate our local MSMEs and other stakeholders in adopting sustainable methods of production and consumption, that are efficient, safe and ecofriendly, across our value chain,” said Suaco-Juan.

Industry players eyed to exhibit will come from the sectors of organic, healthy and natural food; HALAL/Kosher/Fair Trade/Organic certified products; post-harvest handling technologies and facilities; cold chain, refrigeration and storage facilities; green packaging; ingredients and raw materials providers; waste management and recycling; plastic solutions; green engineering technology; certifying bodies and financial institutions; material resource recovery; and transport and logistics.

Meanwhile, invited in SSX’s first edition are food companies, farm cooperatives, non-governmental organizations (NGOs) and Local Government Units (LGUs). Also expected to join are the manufacturers, producers, importers and wholesalers, distributors and retailers, venture capitalists, policymakers and regulators, financial institutions, researchers and members of the academe.

“Through the trade event, our MSMEs will gain access to new technologies that they can adopt for more efficient manufacturing, allowing the country to better integrate into the global supply chain. Further, the event will serve as a vehicle to spread awareness on international sustainability initiatives to encourage the public to adapt green consumption and lifestyle,” she added.

Suaco-Juan said CITEM has partnered with the Export Marketing Bureau (EMB) and the World Wildlife Fund (WWF) and is currently in-talks with United Nations Development Programme (UNDP) and United Nations Industrial Development Organization (UNIDO) to further bolster the event.

SSX: Food and Beverage in Focus

The Philippines is one of Asia’s largest producers of food as its food and beverages (F&B) sector makes up around half of its manufacturing industry.

Roughly 90 percent of the industry’s output is consumed domestically as of 2016 but as quality and efficiency continue to improve, the Philippines will be able to further export opportunities in the region due to its strategic location and membership in various free trade agreements.

According to Suaco-Juan, to strengthen food exports and ensure sustainable growth, the Philippine government recognizes the need for a more efficient and sustainable means and methods of production.

DTI has identified the need to “encourage and support innovation” under its Philippine Development Plan (PDP) 2017-2022 and organize “reverse trade fairs for the manufacturing sector” under its Philippine Export Development Plan (PEDP) 2018-2022 to strengthen value and supply chain linkages and promoting green growth which led to the conception of the SSX: F&B.

“SSX:F&B is also spearheaded to fast track the adoption of sustainable consumption and production in the country and contribute to global efforts in preserving the environment as part of the Philippines’ commitment in the 2030 Sustainable Development Goals (SDGs), also known as the Global Goals, with the United Nations,” said Suaco-Juan.

PH food products wow with USD22.7M export sales at the 29th Taipei International Food Show

Ribbon-cutting at FoodPHILIPPINES Pavilion [cropped]
Ribbon-cutting ceremony at the Philippine pavilion. L-R:  Ms Yvonne Ma (MECO), Ms Gemma Cruz (Yanyan International),  Mr. Jing Jinbing Tang (Team Asia), Mr. Rejhie Co (GAINCOCO), Mr. Michael Ignacio (MECO Commercial Affairs Director), Mr. Gilberto F. Lauengco (MECO Board of Directors Vice Chairman), Ms Mary Ann G. Roque (Destileria Limtuaco Export Manager), Mr. Antonio Causing (Philippine Delegation Fair Leader and Leonie Agri Corp. President), Ms Eugenia B. Policarpio (Destileria Limtuaco VP of Supply Chain & Exports), Mr. Sidney Morcozo (Century Pacific Food, Inc. Global Brands Sales Operations and Systems Manager), Ms Ma. Almira Silva (Mira’s Turmeric Owner), Ms Mary Joy Bello (JND Manufacturing Industries VP of Operations), Ms Jessica P. Genovia (CITEM Project Officer) and Ms Maureen Pasciolco (Pasciolco Agri Ventures General Manager).

Philippine food products at the recently concluded Taipei International Food Show (TIFS) held at the Taipei World Trade Center (TWTC) in Taiwan last 19-22 June 2019 proved lucrative as the country’s delegation raked in almost 23 million US dollars in export sales.

Organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), the Philippine Trade and Investment Center in Taipei (PTIC-Taipei), and in coordination with the Manila Economic and Cultural Office (MECO) in Taiwan, the team brought 11 food companies to showcase some of the best natural and healthy food products the Philippines has to offer in both the Taiwanese and the global market. This year marks the seventh participation of the Philippines in the Taipei International Food Show, more commonly known as FOOD TAIPEI.

FOOD TAIPEI is reputed as one of the top food trade shows in all of Asia. It is held concurrently with four other food-related shows including Foodtech & Pharmatech Taipei, Taipei Pack, Taiwan HORECA and Halal Taiwan. This year, the 5-in-1 food expo assembled 2,000 exhibitors with 5,000 booths and brought in more than 64,000 visitors from all over the world.

food sampling or cooking demo [cropped].png
Right: Chef Maria Paula Guttierez and Export Sales & Marketing Manager Sidney Morcozo attend to foreign buyers during a food sampling activity at the Century Pacific booth.

With a mix of returning and first-time exhibitors, the FoodPHILIPPINES Pavilion showcased a wide variety of products, including canned seafood and meats, coconut products and health foods. The Philippine exhibitors received around 200 business inquiries and observed foreign market conditions and product trends.

The bestsellers from the FoodPHILIPPINES Pavilion during the four-day trade show were canned tuna, sardines and milkfish products from Century Pacific Food, Inc.; various coconut-based products from Team Asia Corporation and Tropicana Food Products, Inc.; and the bevy of natural and plant-based health products like herbal teas, vegetable chips and mushroom chips from exhibitors Leonie Agri Corp., Mira’s Turmeric Products and Pasciolco Agri Ventures.

“Our goal for this trade show is to promote the Philippines as a viable source of healthier and innovative food products and ingredients to address the growing health trends around the globe,” said CITEM Executive Director Pauline Suaco-Juan. “TIFS is a great opportunity for the country to showcase some of our new products, such as organic food supplements and organic packaged foods and beverages.”

The healthy, natural food products showcased by some of the Philippine exhibitors at the Taipei trade show was a response to the continuously growing and young demographic of Taiwanese consumers that seek out healthier, less processed, natural and organic foods as safer alternatives to conventional counterparts.

Also featured at the pavilion were products from Yanyan International, Inc.; Yearluck Food & Industrial Corporation; Destileria Limtuaco; Grand Asia Integrated Natural Coco (GAINCOCO) Products Corporation and JND Manufacturing Industries.

For more information on the Philippine’s participation at this year’s Taipei International Food Show, visit

The Philippines’ Tropical Wines and Spirits Pavilion presents unique alcoholic beverages in top food trade show

  • Local alcoholic beverage manufacturers are represented for the first time in IFEX Philippines NXTFOOD ASIA 2019.

With a vision for the Philippines to be Asia’s best source of tropical fruit wines and spirits, some of the country’s best local manufacturers unite to collectively present the sublime quality of alcoholic beverages unique to the Philippines.

The cluster of homegrown wine makers aims to have a unified voice in showcasing their health-laden alcoholic beverages using Philippine indigenous ingredients. The goal in bringing together the alcoholic beverage companies is to professionalize the industry and capture niche markets here and abroad.

For this reason, the 13th edition of IFEX Philippines dubbed NXTFOOD ASIA, is the best platform to reach their mission of going global. From May 24, until Sunday, May 26, the tropical wines and spirits group will showcase their top-of-the-line ensemble of liquors and spirits based from various Philippine fruits and vegetables at the World Trade Center Metro Manila.

The Tropical Wines and Spirits special setting at the IFEX Philippines NXTFOOD ASIA.

Exciting lineup of tropical wines and spirits

Filipino alcohol drinkers may not be familiar with the bubble gum or raspberry-flavored fermented coconut sap lambanog called “Lambalites.” Perhaps even more so with the Libug (Lipote-Bugnay) and Malibug (Mango-Lipote-Bugnay), local berry-based red wines that have already received awards from international wine competitions.

What started as an advocacy that aims to convert denuded forests into productive agricultural lands is now producing world-class Bignay wine.

A local honey-based wine believed to cure colds and cough problems that started as a hobby is now entering the mainstream wine market.

Rice wines, oregano-based wines and other exciting alcoholic beverages are now displayed not only for foreign buyers, wine enthusiasts and connoisseurs but also for the local market to taste and relish. These healthy alternatives to mainstream alcoholic brews are now set to elevate the alcoholic beverage sector.

The exhibiting companies include Aldio Food and Beverage, Broadchem St. Ambrose Int’l Ltd. Corp., Dielle’s Apiary and Meadery, Inc., Dory’s Distillery, Inc., Kapwa Greens Lifestyle, Inc. (Tsaa Laya), Philippine Rice Research Institute, Vino Arsan Enterprises and Yulaik Food Products.

The public is invited to appreciate the abundant and diverse ingredients that make the Philippines one of the best sources of delectable food products and culinary inspirations offered by more than 600 local and international exhibitors from different food sectors.

IFEX Philippines NXTFOOD ASIA is organized by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), and co-organized by DTI’s Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).

Visit for more details. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.


Fill it with Gusto: The Philippines excites with premium quality, premium taste at food trade show SIAL Paris

DTI-CITEM’s Food Philippines inspires hearty enjoyment by bringing the Philippines’ health and taste champions, bold flavors, and a vibrant selection of homegrown brands to the European table.



The Salon de l’Alimentation, or SIAL, held every two years, is an international trade show specializing in the food industry and offering 20 product sectors – from gourmet food to organic ingredients to wine and spirits – with 7,000 highly diverse exhibitors from 105 countries to create a melting pot of cuisines and cultures in one event.

This year, the show will run from October 16 to 20 and will be attended by over 155,000 trade buyers and visitors and 120 official delegations from the HORECA industry, flying all the way to la Ville Lumière – “the City of Lights” – Paris, France from 194 countries across the globe.

Regarded as the world’s largest food innovation exhibition, SIAL is considered as a crossroad of world agri-business supply and demand, as well as a springboard for small and medium enterprises (SMEs).

At this significant meeting point, the Philippine Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), brings to Europe and the rest of the world Premium Quality, Premium Taste – fine food choices with added health benefits and exciting flavors that inspire gusto, not only in the kitchen or dinner table, but in every aspect of a robust lifestyle. The project is implemented in cooperation with the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Center (PTIC) in Paris.

Leading the selection to be presented in the Philippine pavilion at SIAL are premium agricultural and marine produce coconut, banana, mango, and tuna, grown and harvested from the 7,107 tropical islands of the country. These food champions, owing to their versatility, excellent quality, and exquisite taste, have gained a solid reputation in markets in Asia, the U.S.A, Middle East, and Europe.

Coconut: an all-around healthy ingredient

The Philippine coconut, known globally for its quality and taste, has made the country the second largest coconut products supplier in the world.

About 42% of the world’s coconut oil is from the Philippines. At the same time, the country also satisfies 34% of the global requirement for desiccated coconut which is used as an ingredient in biscuits, snacks, cereals, cakes, and cookies.

Coconut derivatives are quickly gaining popularity as a healthy replacement for many staple products. In fact, a rising number of health conscious individuals and athletes all around the world are choosing coconut products over more traditional grocery items.

And why not? Coconut products are suited to many preferred diet plans such as Vegetarian, Vegan, Atkins, Paleo, Gluten-free, and South Beach, to name a few.

With a subtle sweet scent and flavor, gluten-free, high-fiber, and high-protein coconut flour is a healthy alternative to traditional baking flour. Cooks, pastry chefs, and bakers in many countries are starting to use coconut flour to create both sweet and savory breads and dishes.

For the Philippine participation, the companies B-G Fruits & Nuts Manufacturing Corporation, Brandexports Philippines, Inc., BusinessPeople, Inc., Pasciolco Agri Ventures, and ProSource International, Inc., bring to SIAL a wide variety of coconut products including organic amino sauce, chips, cream, flour, gel (nata de coco), jam, macapuno, milk, oil, strips, sugar, syrup, vinegar, and water, to share with the European market the million and one uses of coconut.

Banana: pro-energy, pro-flavor

As the most popular fruit in the world, bananas have the biggest commercial demand globally. Where do the huge markets source their bananas for the mass of consumers?

With 441,951 hectares of banana plantations and 30 nations receiving top quality Philippine banana products, the Philippines has secured its place as one of the world’s largest and most reputable banana exporters.

In 2015 alone, the Philippines’ banana export was valued over 439 million USD. This industry provides livelihood to 503,000 Filipinos who plant, harvest, and process Cavendish and Cardaba varieties yielding more than 9 million metric tons annually.

Among international chefs and food and health experts, the Philippine banana is considered as a staple fruit in the kitchen.

Generous in flavor and with numerous uses, bananas can transform plain cakes, breads, and muffins into sweet gourmet creations. Crisp bananas are also added to cereals and oats for a taste, texture, and nutritional upgrade.

Fitness enthusiasts also swear by this energy-boosting fruit. Rich in potassium and vitamin C, one fresh banana, or one small cup of plain banana chips, is a great pre-workout meal. Many energy drink companies actually imitate the combination of sugars in bananas, as this mix delivers the best results for athletes, promoting agility and speedy recovery, and providing more energy and focus.

For the Philippine participation at SIAL, B-G Fruits & Nuts Manufacturing Corporation and See’s International Food Manufacturing Corporation exhibits the humble yet exotic fruit in different preparations to suit various applications.

The Philippine mango: sweetest in the world

 It does not take much to succumb to the temptation of fresh Philippine mango, which renowned chef Gaggan Anand describes as “the perfect balance of sweet and sour.”

Possessing a unique flavor profile that goes amazingly well with an abundance of other food products, it makes the best ingredient for a great number of creations, such as savory salsa, cake, sweet lassi, festive margarita, muffin, spicy salad, sorbet, chili chicken sandwich…the list goes on!

Add to that a good list of health benefits. One cup of the “king of fruits” contains 1,785 IU of vitamin A which is needed to support healthy eyes and foster proper bone growth. Mango is also a source of folate or folic acid for pregnant women as it can help prevent birth defects and miscarriage.

Many studies reveal the cancer-preventive properties of mango. Rich in antioxidant compound, mangoes protect against breast, colon, leukemia, and prostate cancers.

No other country in the world can claim to have the sweetest, juiciest mango. Only in the Philippine soil do the most loved mangoes grow and ripen. Countries such as Canada, China, Japan, South Korea, Singapore, and USA, major export destinations of fresh and processed Philippine mango, can attest to the superior taste and quality of the country’s national fruit.

And with 187,837 hectares of plantations producing 788,074 metric tons for the domestic market and 48 countries abroad, coupled with a steadily improving production capacity, the Philippines is more than capable of offering this legendary fruit to the world.

Amley Food Corporation, Brandexports Philippines, Inc., and Green Enviro Management Systems, Inc. will showcase the selection of enticing mango products such as healthy dried mango snacks, spiced mango sauce, mango vinegar, mango kernel flour, mango-cassava flour, and mango-coconut flour at the European trade show for the world to sample.

Tuna: one of the world’s favorite fish


The Philippines will bring to SIAL not only fruits of the land but also produce from the sea including tuna and other fish.

A  part of the almost 6 million square kilometers of tropical marine expanse called the Coral Triangle, the Philippine waters is home to large populations of tuna that thrive alongside 600 reef-building corals and over 2,000 other species of fish.

As the second-largest tuna exporter in the world, serving major markets such as Japan, the U.S., and the United Kingdom, the Philippines is capable of producing 58,660 metric tons of canned tuna and 28,808 metric tons of frozen or chilled tuna for the international market.

Tuna is also many athletes and health-conscious individuals’ go-to protein source. Just 3.5 ounces of tuna, or a little less than one cup, provides 30 grams of lean protein, along with important nutrients including omega-3 fatty acids – of which tuna is famous for, vitamins D and B12, and selenium. As such, eating tuna often can help lower risks of heart-related diseases, maintain healthy bones and teeth, sustain energy throughout the day, and support the immune system.


And a versatile food, the Philippine tuna can be served and eaten in many ways – not just as filling in sandwiches – but as the star ingredient in nutritious salads, tacos, macaroni dishes, stuffed potatoes, relishes, and many more.

High quality tuna, processed and canned using only the strictest standards, along with other choice fish products (sardines and milkfish), will be brought to the trade show by Alliance Select Foods International, Inc., Brandexports Philippines, Inc., and Century Pacific Food, Inc..

Homegrown brands, trusted manufacturers: the Philippines’ favorite tastes and kitchen staples ready for the world

 Food Philippines through SIAL also offers the world the Philippines’ most loved food brands and top-of-mind suppliers that have become a fixture in the Philippine kitchen and an important element of the authentic Filipino lifestyle.


Goldilocks Bakeshop Inc., founded in 1966 and one the Philippines’ well-established bakeshops, will bring their Sweet Polvoron Delights to SIAL. Polvoron is a Filipino delicacy that captures the dreamy combination of milk powder, toasted flour, sugar, and melted butter.


A food brand close to the heart of every Filipino child, Regent, and its wide assortment of savory potato and corn chips and crackers; single-serve cakes in different flavors; corn, chicken teriyaki, cheese, vegetable, and seafood-flavored chips and crackers; and the brand’s newest addition, matcha-flavored corn cracker, will be exhibited by Grand Eight Export Packaging and Logistics Corp. and Philippine Grocers Food Exports Inc.

Philippine Grocers also brings to SIAL the brand Lemon Square, a prolific Philippine baked goods manufacturer and maker of popular cheese cupcakes. Assorted cupcakes and inipit (which means “pressed”, is a favorite Filipino delicacy made of two slices of sponge cake stacked together and filled with cream in the middle) will find their niche in the European market through the trade show.

International buyers and guests will finally get a taste of the Philippines’ “national biscuit” Skyflakes, as well as Fita and Grahams manufactured by Monde M.Y. San Corp. These crackers and biscuits are considered heritage brands holding top spots in the Philippine market for more than four decades.

Although pili is native to maritime Southeast Asian countries, only the Philippines harvests and processes the delicious nut, making it a uniquely Filipino treat. But one does not have to fly to the Philippines just to enjoy pili, thanks to J. Emmanuel Pastries – The House of Pili and Y Nut!, a selection of pili nut nibbles will be made available to the European market.

The pili nut is also a healthy food choice that places well with the Paleo diet and the Ketogenic diet which is starting to gain traction in the U.S. and the U.K.

A healthier alternative to fried pork rinds is Boy Bawang, a well-loved brand of the heritage snack called “chichacorn” (blend of Spanish word chicharrón and corn) or “Ilocos chicharon” in northern Philippines. Boy Bawang, which is already being exported to many countries across the world, is showcased by KSK Food Products.sial-photo7

The Philippines’ queen city of the South, Cebu, has a favorite snack called otap, an oval-shaped puffed pastry made from flour, shortening, coconut, and sugar that is baked twice to achieve its characteristic flaky crunch. Golden Harvest Otap will reach Europe through Brandexports.

Frozen fruit juices, known as “ice candy” in the Philippines, is a favorite cooler during hot and humid summer months. Miesto International Foods Corp. makes export-quality versions of this icy treat and takes them to SIAL for international taste buds to try and fall in love with.


Always present in every Filipino school kid’s lunchbox is a carton of Selecta Moo Choco drink, which will be a part of Grand Eight’s selection of product offerings.

Other Philippine beverages taking part in SIAL are Tanduay Asian Rum and Cobra Energy drink, both manufactured and exported by Asia Brewery, Inc.

Considered as one of Asia’s best kept secrets, Tanduay Asian Rum, which spends 5-7 years in charred oak barrels, are made by a distillery company existing since the 1800s. Asia Brewery, Inc. brings Tanduay Asian Rum to SIAL to offer European guests the chance to see for themselves why the spirit is labeled the “Rum of Distinction.”

Meanwhile, Cobra Energy Drink is the Philippines number one drink for mental and physical alertness that combines taurine, inositol, caffeine, B-vitamins, carbohydrates, and ginseng.

 Noodles and Pasta

Different kinds of noodles such as thick cornflour noodle, fine rice noodle, flour stick noodle, vermicelli noodle, and mung bean noodle by the brands Cucina Filipina and Golden Harvest, and brought by Brandexports and Philippine Grocers, will be offered to give a chance to European foodies to make in their own homes delicious and authentic Asian and Filipino dishes like pancit luglog, pancit bihon, pancit canton, and sotanghon.

Grand Eight will present leading pasta brands like Royal Pasta, White King brand Fiesta Spaghetti (number one in the Philippine market), along with White King brand Fiesta Spaghetti Sauce.


Organic muscovado made from sugar cane by Raw Brown Sugar Milling Co., Inc., and Suchero’s low glycemic natural sweetener made from coconut sap will be made available at the Food Philippines pavilion through Brandexports.

Condiments, Marinades, Spice Mixes, Sauces, Seasonings

Numerous authentic Philippine dishes such as binagoongang lechong kawali and kare-kare, and sour fruits and crops like green mango and singkamas, are made more mouth-watering with a bit of bagoong or sautéed shrimp paste.

This favorite Philippine condiment, specifically the Golden Harvest brand, will be offered by Brandexports.

No other dish says Filipino better than adobo. The most sought-after Philippine dish, that English gourmet and journalist Nigella Lawson is striving to perfect, can now be effortlessly made and served at home even by the untrained using Mama Sita’s adobo marinade and adobo sauce mix, brought to SIAL by Philippine Grocers, together with other great kitchen help by the Mama Sita’s brand such as barbecue marinade, sisig spice mix, and sinigang sa sampalok seasoning mix.

Processed Fruits and Preserves

No town fiesta celebration will be complete without Philippine fruit salad, and to make this delicacy, the required ingredients are preserved fruits such as pineapple chunks, tropical fruit cocktail, and red sugar palm fruit (kaong), which will be brought by Brandexports.

DLA Naturals will offer a wide selection of fruit fillings and pastry glazes for industrial baking. The company understands the baking industry’s demand and has perfected their recipe for economic and luxury varieties of hot- and cold-application glazes and  fillings made from apricot, apple, blueberry, cherry, raspberry, pineapple, and strawberry.

Dried Seafood

Aside from premium tuna, the Philippine pavilion at SIAL will also offer dried seafood by the Golden Sea Queen brand brought by Brandexports.

Included in the product selection are quintessential Philippine breakfast foods that pair with the iconic silog (a wordplay of sinangag, or fried rice, and itlog, or egg): dried salted ponyfish (sapsap), rabbit fish (danggit), squid, threadfin bream (bisugo), silverfish anchovies (dilis), and mackerel (alumahan).

Food Philippines in SIAL Paris 2016: Premium Quality, Premium Taste

Trade buyers and guests at SIAL Paris 2016 are invited to visit the Food Philippines pavilion at Hall 4 Stand Number 4L 106 and let Premium Quality, Premium Taste from the Philippines spark a new zestfulness for food and flavors.

For more information on Food Philippines in SIAL Paris 2016, interested parties may visit the official website

IFEX Philippines: an official event of APEC Summit 2015

IFEX Philippines 2015 logo

The International Food Exhibition (IFEX) Philippines is one of the trade events which the Department of Trade and Industry (DTI) has selected to be a parallel activity to the Asia-Pacific Economic Cooperation (APEC) Summit in 2015. The largest ethnic foods and ingredients show in Asia is slated at the SMX Convention Center in Pasay City on May 21-24, 2015.

APEC is an economic association among Asia-Pacific regions that seek to promote and facilitate economic trade and cooperation. It centers towards advancing economic integration among its member economies and fosters business environment for small and medium-sized enterprises (SMEs) to grow and develop into export-ready firms. This year, the Philippines is set to chair and host the summit.

For the 2015 edition of IFEX Philippines, APEC will be featured in two major components: Taste APEC @ IFEX Philippines and Top APEC Grocers.

Taste APEC @ IFEX Philippines is an exclusive trade platform for the top food brands and food-related products of the 21 APEC economies. This special showcase will feature country pavilions, celebrated chefs, product presentations, and cooking demonstrations. It will also bring together the APEC premier food brands through the Top APEC Brands special setting.

Top APEC Grocers is an exclusive buyer incentive program, where top APEC retail operators/chains will have the opportunity to meet with Philippines’ top food exporters and manufacturers in an exclusive business setting called the Grocers’ Exchange Mart (G-MART).

“With over 700 exporters from different countries across the globe and more than13,000 international buyers and visitors, IFEX Philippines will serve as an excellent opportunity for business matching, sourcing, and B2B transactions for buyers, manufacturers, and exporters,” said Rosvi Gaetos, executive director of CITEM.

IFEX Philippines gathers in one grand occasion food manufacturers, traders/retailers, consolidators, agents, distributors, non-government organizations (NGOs), cooperatives, institutional suppliers, allied business support organizations (BSOs), academe, and government agencies with visitors from Asia Pacific, Oceania, Europe, North America, Southeast Asia, East Asia, and the Middle East.

IFEX Philippines, the country’s banner food event, is spearheaded by the Center for International Trade Expositions and Missions (CITEM), the export promotions agency of DTI, in partnership with the Philippine Department of Agriculture (DA).

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Food Philippines sizzles with unique flavors and textures in SIAL Paris

Food Philippines, the country’s branding initiative for food exports, once again unified the Philippines’ presence in a high-impact promotion of the country’s terroir food products in SIAL Paris, the world’s largest food innovation observatory in the world.

SIAL or the Salon International de l’Agroalimentaire (SIAL), is the banner food event in France which celebrated its 50th edition on Oct. 16-19, 2014 at the Parc des Expositions de Paris – Nord Villepinte, Paris, France.

Fifteen (15) Philippine companies showcased their best food brands to over 130,000 trade buyers from 200 countries who visited SIAL.

Featured Philippine 'terroir' products
Featured products under the terroir setting of the Food Philippines Pavilion included the Pili nut from Bicol, Malagos chocolates of Davao, Amadeo coffee and mango liqueurs, heritage rice, coconut nectar vinegar, coconut sugar, and desiccated coconut. Other products featured include: dried mangoes of Cebu, banana chips from Davao, and Manille Liqueur de Calamansi.

The country’s tropical fruits, coconut products, fresh and canned tuna, and a number of innovative products like the popping juice balls drew very strong interest from the buyers. This year, the Philippines earned a combined initial sales record of US$29.37M, generating 223 trade inquiries with high potential for future business. The reported sales figure is 52% higher than the previous participation in said event in 2012.

“The Philippine participation in SIAL Paris is a wonderful opportunity for our food exporters to tap into the enormous European market as well as meet buyers from other parts of the world who are looking for high-value and distinct products. These products will definitely be making waves in European supermarkets and specialty stores very soon,” said Ms. Rosvi C. Gaetos, Executive Director of CITEM.

The local companies which participated in SIAL were: B-G Fruits and Nuts Manufacturing Corporation; Brandexports Philippines, Inc. / Profood International Corporation; Century Pacific Food, Inc.; DLA Naturals, Inc.; Franklin Baker Company of the Philippines; GSL Premium Food Export Corporation; JUD Products Philippines, Inc., M. Lhuillier Food Products, Inc.; Marigold Manufacturing Corporation (Mama Sita’s); Miesto International Foods Corporation; Philfresh Corporation; Philippine Grocers Food Exports, Inc.; Philippine International Trading Corporation; See’s International Food Manufacturing Corporation; and Universal Robina Corporation.

Switzerland Global Enterprise's Remo Daguati (2nd from the left) and Ralph Langholz (5th from the left) meet with Director  Senen M. Perlada of Philippine Export Management Bureau (EMB) and CITEM Executive Director Rosvi C. Gaetos to discuss future collaboration aimed to strengthen Philippines exports.  Joining them are: CITEM's Deputy Executive Director Rhea Matute, Philippine Trade and Investment Center – Paris Commercial Attache Vichael Roaring and EMB's Rorie Castillo.
Switzerland Global Enterprise’s Remo Daguati (2nd from the left) and Ralph Langholz (5th from the left) meet with Director Senen M. Perlada of Philippine Export Management Bureau (EMB) and CITEM Executive Director Rosvi C. Gaetos to discuss future collaboration aimed to strengthen Philippines exports. Joining them are: CITEM’s Deputy Executive Director Rhea Matute, Philippine Trade and Investment Center – Paris Commercial Attache Vichael Roaring and EMB’s Rorie Castillo.

“We are happy to learn that the organizers of SIAL value the contribution of our Philippine food exporters in providing more fresh and healthy food options to the over-all offering of SIAL and that they are looking forward to see the Philippine participation grow in SIAL in the coming years,” added Ms. Gaetos.

Of high interest to a large number of buyers are the country’s coconut products such as dessicated coconut, coconut water, coconut sugar, virgin coconut oil, and coconut flour. The buyers complimented the superior quality of the Philippine coconut products, which also fascinated even the ASEAN exhibitors. The country’s dried fruits such as banana, mangoes, coconut, papaya, and jackfruit, which were processed in various forms like fresh, dried, juices, jams and marmalades, syrups, also received numerous business inquiries. The superior taste and quality of our dried fruits have been well-recognized by the market. Tuna, being a consistent bestseller in SIAL, still has a very strong demand in Europe. Century Pacific’s canned tuna with variant flavors and Philfresh’s fresh frozen tuna were highly-regarded for their quality.

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Brandexports Philippines, Inc.’s Tomas Medina provides tasting samples to buyers.

The Philippines’ new products; specifically pili nuts, coconut sugar and flour, premium coconut nectar vinegar, the Manille liqueur de Calamansi, and the premium vinegar; caught the interest of buyers and the media, since they have the potential to excite the market as something new and innovative. In addition, Marigold Manufacturing Corporation or Mama Sita’s reported that foreign buyers are becoming more open to try the Philippine heritage sauces and mixes, which could possibly expand the market beyond the Filipino communities abroad.

Other bestsellers in the Philippine Pavilion were: banana chips, tropical fruit juices, and assorted dried fruits. The Philippines food offerings in SIAL have passed the European Union’s international safety and quality regulations and certification requirements such as Halal, Organic, Fair Trade, and British Retail Consortium/European Union.

Joyce Lapuz-Sandoval of Mama Sita gives a buyer a taste of their heritage recipes.
Joyce Lapuz-Sandoval of Mama Sita’s gives a buyer a taste of their heritage recipes.

While as expected that most buyers were from the EU – France, Germany, Spain and Italy, quite a number of buyers from the United States, United Arab Emirates, as well as non-traditional markets such as the French Colonies, Eastern Bloc nations and Scandinavia, also visited the Philippine Pavilion.

The Philippine participation in the above trade fair is led by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry.

Food Philippines showcases heritage food in SIAL

Food Philippines returns to SIAL.
The country's popular heritage food products will serve as the centerpiece of Food Philippine' participation in the 50th edition of Salon International de l'Agroalimentaire (SIAL) Paris, to be held on October 19-23, 2014 at the Parc des Expositions de Paris – Nord Villepinte, Paris, France.

Food Philippines is the official industry brand for the country's collective food exports. Featured heritage food products processed in ready-to-eat forms are rice wine or tapuy of the Ilocos region, ripe mangoes of Guimaras, dried mangoes of Cebu, pomelo of Davao, coconut vodka or lambanog of Quezon, and Laguna’s puto Binan. These heritage food products bear the country’s terroir (a French word meaning terre or “land”), a set of special characteristics that the geography, geology and climate of a certain place interact with plant genetics, and expressed in agricultural products such as wine, coffee, or tea. Terroir can also be loosely translated as "a sense of place"; it is the sum of the effects that the local environment has had on the production of the product.

"As the world's largest food innovation marketplace, SIAL is the most appropriate platform for promoting the country's terroir food products in the international scene. These food products represent in a holistic way the distinct characteristics of our tropical land, our rich culinary tradition, and our own innovative craftsmanship. They are the best products that our country could offer to the world," said Ms Rosvi C. Gaetos, Executive Director of CITEM.

In SIAL Paris 2012, the predominantly European buyers' top choices among Filipino food products are: muscovado sugar in various forms, super frozen tuna, and snack items such as cookies, biscuits, crackers, potato/corn chips, and instant noodles. The country's 2012 participation has earned a total of US$20.6 million. In this year’s edition of SIAL Paris, the country set a total target sales of US$50 million.

"We hope to sustain and boost our country's image as a top sourcing destination of premium specialty food products through our participation in this European trade fair. We would like to give the European market a distinct Philippine food experience," added Ms. Gaetos.

Food Philippines: Taste by Design

Food Philippines will bring about 20 local food companies to promote the Philippine terroir and traditional food products. The food products have passed the European Union's international safety and quality regulations and certification requirements such as Halal, Organic, Fair Trade, and British Retail Consortium/European Union.

The country's participation in SIAL Paris will be spearheaded by Department of Trade and Industry (DTI) through its export promotions arm, the Center for International Trade Expositions and Missions (CITEM).

In May 2015, CITEM will organize the banner food event of the Philippines, the International Food Exhibition (IFEX) Philippines, to be held at the SMX Convention Center, Metro Manila, Philippines. This event will feature the "Taste APEC@IFEX Philippines," a special showcase of the 21 APEC Economies featuring their country pavilions, top food brands, and celebrated chefs.


IFEX Philippines gears up for its most exciting edition ever

taste apec @ ifex

A grand food show is brewing up for 2015!

The 10th edition of the biggest and most respected food trade event in the Philippines will be held on May 21-24, 2015 at the SMX Convention Center, Pasay City.

IFEX Philippines, the most celebrated and diversified ethnic food and ingredients show in Asia, is staging its 10th edition with an even bigger international presence, new innovative show features, and more exciting products from all over Asia and the world. Slots for international and local exhibitors are now open!

The show, being the country’s banner food event, is organized by the Center for International Trade Expositions and Missions (CITEM), export promotions agency of the Department of Trade and Industry (DTI).

A show that truly reflects the diverse ethnic food and ingredients of Asia, IFEX Philippines offers the finest ethnic and specialty food, tropical fruits and vegetables, fresh seafood, Halal-certified products, and natural and organic food products. It constantly attracts a steady and growing number of buyers and visitors from North and South America, East Asia, Middle East, North Africa and South Asia (MENASA), New Zealand and Australia, and other ASEAN countries, who source from top exporters of the finest quality Asian ethnic food and ingredients.

All-inclusive food and beverage international show

“We have prepared a comprehensive line-up of food and beverage categories to accommodate the international and local food companies including players in the allied industries to book with us. IFEX Philippines is going to be a perfect venue for them to showcase their best products to the dynamic Philippine market as well as to the influx of ASEAN visitors coming in time for the One ASEAN and APEC Summit,” said Ms. Rosvi C. Gaetos, Executive Director of CITEM.

As the show’s largest showcase to date, IFEX Philippines will offer 12 food and beverage sections such as: Alcoholic and Non-Alcoholic Beverages; Coffee, Herbal Teas and Cocoa Products; Confectionery and Bakery Products; Fresh and Processed Fruits and Vegetables; Fresh and Processed Seafood; Grains, Cereals and Commodities; Herbs and Spices, Sauces and Condiments; Meat and Poultry; Natural, Healthy and Organic Products; Specialty, Ethnic and Gourmet Products; Allied Services; and the International Hall with the brand-new APEC lane.

The newest feature of the show, the Taste APEC@IFEX, promises to offer the wonderful tastes and flavors from the Asia-Pacific region and is ready to satisfy the increasing demand for healthier and natural food options for multicultural tastes and preferences. As a maiden special feature of the show, organizers will be giving a special participation package to participating APEC economies: a display space at the Top APEC Brand theme space, pre-arranged business appointments with target buyers, special reception for APEC delegates, special design/city tour, travel incentives, 50 entrance tickets, one stand assistant or interpreter, press interviews and publicity, access to basic supplies, and more!

The host country brings on display the best of Food Philippines including its national top-selling brands, champion export products and locally-manufactured Halal, organic and natural and healthy food, tropical banner products, commodities, and bakery products, for the thousands of visitors from the United States, Canada, Europe, Australia, Middle East, and Asia.

Since 2004, IFEX Philippines is the country’s most credible platform for exporters to showcase their products, establish and strengthen links with buyers, importers, and retailers. It is the largest gathering of top food industry players such as food manufacturers, traders, retailers, consolidators, agents, importers, distributors, including those from the non-government organizations (NGOs), the academe, cooperatives, institutional suppliers, other government agencies, allied business support organizations (BSOs), as well as the leading personalities from the allied industries such as franchising, hotel and restaurants, retail chains, culinary schools, shipping, packaging, refrigeration, post-harvest, as well as machinery and equipment.

Watch out for more exciting and impressive line-up of activities in store for IFEX Philippines, as Asia’s most significant ethnic food and ingredients show is poised to create waves in the international food scene next year.

Sign up now!

Exhibitors can avail of the special promo of 10% early-bird discount until September 15, 2014 so register now and don’t miss this chance to be a part of this most awaited food festival in 2015!

For more information, please contact the IFEX Philippines Secretariat at: or call (632) 551-8707 or 831-2336.


Food Philippines reached USD 70.96M sales at Gulfood 2014

Food Philippines, bringing the country's finest food exports to Gulfood 2014 at Dubai World Trade Center last February 23-27, gained up to USD70.96 million, not to mention the 2,509 trade inquiries received from international buyers. With its 25 exhibitors, Food Philippines targets to increase the number of participants from the country for the next Gulfood as it boosts its share in the MENASA market.

Meanwhile, equally noteworthy is the Philippines' edge in the trade show when it comes to fresh, frozen, and processed tropical fruit products.  With one buyer alone, one exhibitor made an impressive sale amounting to US$3M.

Philippines Pavilion

FoodPh at Gulfood


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