DTI-CITEM highlights world-class Philippine seafood at the largest international food expo in the country

  • DTI-CITEM will showcase top quality seafood at The Cold Room special setting of the country’s biggest international food trade show.
One of the featured seafoods at The Cold Room: Seafood at Sub-Zero

MANILA, Philippines – The Philippine archipelago is home to one of the richest and most diverse aquatic ecosystems in the world. It is through this that the country enjoys an abundance of commercial and domesticated fish, crustaceans and mollusks. These are distributed from major fish ports to all over the country and exported to nations like Europe and the USA, with tuna being the largest fishery export from the Philippines followed by seaweed, shrimp and crab products.

The fishing industry is a significant sector in the Philippines, contributing around 2% of the country’s GDP. The Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), aims to showcase what the Philippine seas have to offer in the global market at the upcoming IFEX Philippines NXTFOOD ASIA on 24-26 May 2019 at the World Trade Center Metro Manila.

One of the new event features that will be unveiled this edition is The Cold Room: Seafood at Sub-Zero. This curated setting will feature the best export quality seafood from the country’s top and rising seafood exporters. To preserve the freshness of these marine products, the whole special setting will be housed in a specially designed cold storage facility custom-built by Cold Front Technologies Asia, Inc.

Trade buyers and visitors are invited to enter The Cold Room and experience temperatures below zero to see and taste the various selections of fresh, frozen and value-added Philippine seafood like tuna, seaweed, prawns, octopus and other high-value marine food products.

“See-food” diet

Unagi kabayaki by ASMAROS

One of the companies to be featured in The Cold Room is first-time exhibitor, ASMAROS Global Corp., whose main products are authentic unagi kabayaki and frozen unagi fillet. The company operates the only eel farm in Asia, outside of Japan, that is certified by the Japan Agricultural Standard (JAS). ASMAROS highlights its use of Japanese systems and technologies in producing top quality unagi kabayaki sourced from Philippine seas.

Brand new packaging from Donny’s Choice

Returning this year as part of this new special setting are Donny’s Choice Fresh Seafood and Century Pacific Food, Inc. Donny’s Choice specializes in fresh frozen marine products like their peeled shrimps, nobashi prawns and lapu-lapu fillets. This year’s IFEX Philippines will also witness the debut of their newly-designed product packaging.



A variety of bangus offerings from Century Pacific

For this edition, Century Pacific will be featuring their fresh frozen bangus products sourced directly from open sea cages from the province of General Santos. With the Philippines being the “Milkfish Capital of the World,” Century Pacific aims to highlight the fish quality, deboning skill and the unmatched flavors and taste of the Philippine bangus.


Catch these brands and taste the fresh flavors of the Philippine seas at The Cold Room: Seafood at Sub-Zero and discover what’s next in the world of food at IFEX Philippines NXTFOOD ASIA on 24-26 May 2019 at the World Trade Center Metro Manila, Pasay City, Philippines.

IFEX Philippines NXTFOOD Asia is the country’s biggest international trade exhibition for ethnic and specialty food, tropical fruits, vegetables, seafood, beverages, bakery and confectionery products, meat and poultry, Halal-certified products, as well as natural, organic, and healthy food products. The three-day event is reputed as the premier business-to-business platform for local and international food companies to discover new markets, launch new products and transact with the world’s biggest buyers. IFEX Philippines NXTFOOD ASIA is organized by DTI-CITEM and co-presented by the Department of Agriculture (DA), through the Bureau of Fisheries and Aquatic Resources (BFAR) and Agribusiness and Marketing Assistance Service (AMAS).

Food Philippines continues worldwide promotion of natural, healthy products at Food Taipei 2014

With an impressive track record in the first quarter of this year, Food Philippines is set to break new ground in its upcoming participation in the 24th Taipei International Food Show (TIFS), or Food Taipei. This international food trade fair will be held at the Taipei World Trade Center, Taiwan on June 25-28, 2014.

tropicana product

Food Philippines is the industry brand for the food sector which positions the country as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of fresh fruits and marine products.The country’s participation in TIFS is spearheaded by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), in cooperation with the Philippine Trade and Investment Center (PTIC) – Manila Economic and Cultural Office (MECO) Office in Taipei, Taiwan.


Taiwan is a major trading partner of the Philippines and is one of the richest economies in Asia. We would like to increase the market share of Philippine food exports to Taiwan, by activelypromoting Food Philippines at Food Taipei,particularly healthy and natural food products,” said Ms. Rosvi C. Gaetos, executive director of CITEM.



The Taiwanese consumer expenditure on food is valued at US$40.4M and about one third of household expenditure is spent in eating out. The Taiwanese are reported to have more purchasing power compared with the Japanese and British, and their buyers would prefer quality products even with higher prices rather than lower-priced products. Taiwan is therefore an attractive destination for the Philippines’ raw materials, semi-processed ingredients, and ready-to-eat food products. For this trade fair, the country eyes US$10 million in export sales from its participation.


The Philippine delegation to Food Taipei is composed of 10 local companies: Alter Trade Corporation; Andy Albao Enterprise; DLA Naturals; Fruits of Life, Inc.; M. Lhuillier Food Products, Inc.; Miesto International Foods Corporation; See’s International Food Manufacturing, Corp.; Team Asia Corporation; Tiongson Marketing and Export Services; and Tropicana Food Products, Inc. These companies will feature top-of-the-line natural and healthy products such as fresh coconut water in different packages; organic virgin coconut oil; tropical dried fruits and other healthy snacks; tropical beverages; muscovado sugar in various forms, food supplement like Spirulina, and natural herbal teas.

LA2PU Mixed fruitsDSC_3337

The Philippine participation in TIFS in 2012generated a total sales of US$15.12 million, US$5.12 million more than the sales target of US$10 million.The top sellers were: Mt. KitangladAgri-development Corporation’s fresh and processed Gollden Yellow MD2 pineapples, Prime Fruits International’s banana chips, Atson’s Coco’s coconut products, and Raw Brown Sugar Milling Corporation’s muscovado sugar.


Aside from generating sales, TIFS is a good venue for Philippine companies to be exposed to new technology and innovations. TIFS is co-organized with national shows in Taiwan, such as Food Taipei, Taipei Pack, Taipei Horeca, and Foodtech and Pharmatech Taipei.


Taipei International Food Show(TIFS)is one of Asia’s most important trade fairs for the food industry. Last year, the show gathered 1,557 exhibitors of ready-to-eat food items and distinctively Taiwanese produce, raw materials, processed and semi-processed food products. It was attended by 6,588 international trade visitors and 58,535 domestic trade visitors. This event is organized by Taiwan External Trade Development Council (TAITRA), and is jointly sponsored by the government, industry associations, and several commercial organizations. TAITRA aims to assist Taiwanese businesses and manufacturers to reinforce their international competitiveness and in coping with the challenges they face in foreign markets.

fruits of life

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