The Philippines’ Tropical Wines and Spirits Pavilion presents unique alcoholic beverages in top food trade show

  • Local alcoholic beverage manufacturers are represented for the first time in IFEX Philippines NXTFOOD ASIA 2019.

With a vision for the Philippines to be Asia’s best source of tropical fruit wines and spirits, some of the country’s best local manufacturers unite to collectively present the sublime quality of alcoholic beverages unique to the Philippines.

The cluster of homegrown wine makers aims to have a unified voice in showcasing their health-laden alcoholic beverages using Philippine indigenous ingredients. The goal in bringing together the alcoholic beverage companies is to professionalize the industry and capture niche markets here and abroad.

For this reason, the 13th edition of IFEX Philippines dubbed NXTFOOD ASIA, is the best platform to reach their mission of going global. From May 24, until Sunday, May 26, the tropical wines and spirits group will showcase their top-of-the-line ensemble of liquors and spirits based from various Philippine fruits and vegetables at the World Trade Center Metro Manila.

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The Tropical Wines and Spirits special setting at the IFEX Philippines NXTFOOD ASIA.

Exciting lineup of tropical wines and spirits

Filipino alcohol drinkers may not be familiar with the bubble gum or raspberry-flavored fermented coconut sap lambanog called “Lambalites.” Perhaps even more so with the Libug (Lipote-Bugnay) and Malibug (Mango-Lipote-Bugnay), local berry-based red wines that have already received awards from international wine competitions.

What started as an advocacy that aims to convert denuded forests into productive agricultural lands is now producing world-class Bignay wine.

A local honey-based wine believed to cure colds and cough problems that started as a hobby is now entering the mainstream wine market.

Rice wines, oregano-based wines and other exciting alcoholic beverages are now displayed not only for foreign buyers, wine enthusiasts and connoisseurs but also for the local market to taste and relish. These healthy alternatives to mainstream alcoholic brews are now set to elevate the alcoholic beverage sector.

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The exhibiting companies include Aldio Food and Beverage, Broadchem St. Ambrose Int’l Ltd. Corp., Dielle’s Apiary and Meadery, Inc., Dory’s Distillery, Inc., Kapwa Greens Lifestyle, Inc. (Tsaa Laya), Philippine Rice Research Institute, Vino Arsan Enterprises and Yulaik Food Products.

The public is invited to appreciate the abundant and diverse ingredients that make the Philippines one of the best sources of delectable food products and culinary inspirations offered by more than 600 local and international exhibitors from different food sectors.

IFEX Philippines NXTFOOD ASIA is organized by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), and co-organized by DTI’s Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).

Visit www.ifexphilippines.com/ for more details. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.

 

PH spotlights Aurora province as ‘City of Charm’ at CAEXPO 2017

CITEM highlights Aurora’s business, agri-tourism sector in Chinese, ASEAN market

Tourist in Baler
Tourist in Baler, one of Aurora’s town and the birthplace of surfing in the Philippines.

The Province of Aurora will take center stage as the Philippines’ “City of Charm” in the 14th China-ASEAN EXPO (CAEXPO) in Nanning, Guangxi, China on September 15-17.

As part of the Philippine delegation led by the Department of Trade and Industry-Center for International Trade and Expositions and Missions (DTI-CITEM), the local government of Aurora will highlight their province’s wonderful sights, fascinating culture, and its promising investment opportunities in the ‘City of Charm’ pavilion.

In their booth, the Aurora provincial government is also set to feature the amazing sight and economic potential of each of its eight municipalities, namely the towns of Baler, Casiguran, Dilasag, Dinalungan, Dingalan, Dipaculao, Maria Aurora, and San Luis.

CAEXPO is the second biggest trade event in China, with a total exhibition space of about 80,000 sqm. and 4,600 exhibition booths with around 57,000 participants. It is the only international trade fair in the region dedicated to promoting the building of China-ASEAN Free Trade Area (CAFTA) and celebrating regional economic and trade cooperation.

“Aurora will be given a chance to promote its premier agriculture sector and tourist destination in the Chinese and Southeast Asian market. This will lead to more employment and livelihood opportunities to its locals through the entry of foreign and domestic capital that will boost our income-generating industries,” said CITEM Executive Director Clayton Tugonon.

“Harnessing the economic competitiveness of Aurora province will enable its local to diversify its products and improve the services that it can offer to the local and international markets,” Tugonon added.

Agriculture is the main economic driver in Aurora, employing approximately half of the population in this booming industry. About 49,991 hectares or 15% of the provincial land area are cultivated farmlands. Major crops include rice, coconut, coffee, bananas, root crops, corn, citrus fruits, peanuts, and abaca. The province is also a major producer of the Philippine’s best-tasting virgin coconut distilled wine, also known as “lambanog,” which is made from the sap or “tuba” of coconut tree flowers.

Doña Aurora Aragon Quezon Marker

 Doña Aurora Aragon Quezon Marker, a residential replica of the wife of late President Manuel Quezon.  Aurora is named after Doña Aurora Aragon Quezon.

As a tourist destination, Aurora is a filled with exciting water adventure. The Pacific Ocean brings the Northeast Monsoon wind, creating versatile waves suitable for surfing amateurs, enthusiasts, and professionals—earning the reputation as a world-renowned surfing hub.

The province’s marine biodiversity is a sight to behold for scuba divers as its underwater terrain is a habitat for a variety of fishes, sea snakes, turtles, mollusks, and other marine creatures. Some of the fascinating water spots in Aurora are the Dinadiawan Beach, Sabang Beach, Dingalan White Beach, Dimadimalangat Islet, Dicasalarin Bay and Banju Springs.

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Dinadiawan Beach, one of the premier and untouched tourist sites in the municipality of Dipaculao.

Nestled in the arms of the Sierra Madre mountain range, the province is teeming with various land escapades, whether you are a hiker, trekker, or a nature lover. It has some of the most captivating rainforest, a lively eco-paradise for the distinct Philippine flora and fauna.

“In fact, Aurora is where you can find the 600-year-old “balete” tree that was designated the official “Millennium Tree” of The Philippines, the largest tree of its kind in Asia. It is also home to the endangered Philippine eagle and other rare species of amphibians, reptiles, and other birds,” said Tugonon.

HallONE’s Maiden Showcase at IFEX Philippines 2015 Generates Outstanding Results

In line with its mission to promote, celebrate and inspire Filipino craftsmanship and creativity, HallONE, the country’s venue brand for year-round product sourcing, creativity and design-driven events, marked its first participation in the IFEX Philippines 2015 with a superb number of inquiries and interest from local and foreign trade buyers.

The successful 10th edition of the International Food Exhibition (IFEX) Philippines was held at the SMX Convention Center on May 21-24, 2015, as one of the parallel activities of the APEC Summit this year hosted by the Philippines. The Center for International Trade Expositions and Missions (CITEM), export promotions arm of the Department of Trade and Industry, organized the biennial IFEX Philippines.

The attractive HallONE display created an immense impact to the buyers and visitors coming up in the second floor of the SMX Convention Center on May 21-24, 2015.
The attractive HallONE display created an immense impact to the buyers and visitors coming up in the second floor of the SMX Convention Center on May 21-24, 2015.

“The inspiring success of HallONE in the recently concluded IFEX Philippines proves that it is a reliable wing in our agency’s promotion of the country’s export industry. With the sustained and steadfast conduct of activities in HallONE through product sourcing, creativity and design-driven events, exhibitions, and stakeholder support services, CITEM fortifies its position as the export promotions arm of the Philippine Department of Trade and Industry,” said Ms. Rosvi C. Gaetos, Executive Director of CITEM.

HallONE exhibited some of the newly launched artisanal and distinctive food products which elicited very strong interest and 116 inquiries from Philippine company owners and 25 inquiries from various foreign buyers including those from the United Arab Emirates, Korea, China / Taiwan, and Japan, among others. Bote Central Inc.’s civet coffee (Coffee Alamid) became an instant favorite among the products sampled for the show visitors, guests, and buyers, particularly among the East Asian buyers. Aside from beverage sampling, representatives of the Coffee Alamid company also explained about their support for the non-caging of Philippine civets and the empowerment of local coffee farmers.

Foreign and local buyers, media, and guests couldn’t resist taking a sip of the sampled Coffee Alamid by Bote Central, Inc. and novel beverages by Destileria Limtuaco & Company, Inc. at the HallONE area.
Foreign and local buyers, media, and guests couldn’t resist taking a sip of the sampled Coffee Alamid by Bote Central, Inc. and novel beverages by Destileria Limtuaco & Company, Inc. at the HallONE area.

Destileria Limtuaco & Company, Inc.’s free tastes of its artisanal beverages, utilizing natural ingredients like cacao, coffee, dalandan, calamansi, coconut sap and mango, also earned rave responses and inquiries from the HallONE buyers. The company also exhibited its notable liqueurs including the Lambanog, Manille, Intramuros, Amadeo, and Very Old Captain rum (IFEX 2015’s Katha product excellent awardee).

Some of the HallONE showcase which yielded positive feedback from buyers were Grand Alphatech International Corp.’s ready-made merienda mixes including those for ‘puto’, ‘kutsinta’, ‘sapin-sapin’ and other native Filipino snacks, as well as Raw Brown Sugar Milling Co.’s muscovado products.

The featured food products at HallONE’s exhibit area was accented by the abaca fiber containers from Tadeco Home Décor and the iconic planters from Lightworks Resources Inc. which were topped with topiary plants.  These Home accessories, which are also featured at HallONE’s year-round facility in Pasay City, added an elegant and relaxed ambience to the overall exhibition of HallONE.

As one of CITEM’s signature brands, HallONE actively promotes and supports the growing Philippine export industry through brand building events and exhibitions. Likewise, HallONE brings the Filipino craftsmanship and manufacturing skill to global platforms such as IFEX Philippines as a celebration of world-class Philippine artistry.

HallONE opened its year-round sourcing facility on 20 December 2012 at the International Trade Center (ITC) Complex, Roxas Boulevard corner Sen. Gil J. Puyat Avenue, Pasay City, now featuring top quality export products not only from the Home sector, but also from the Fashion and Food industries as well. To visit its design-driven facility, contact its secretariat office at telephone number +6328312201 local 253/600.

The Philippines brings healthy, tropical flavor goodness to SIAL Paris

The Philippines is all set to showcase the country’s premium tropical fruits and food products in its participation in the 50th SIAL Paris, one of Europe’s most significant trade fairs slated on Oct. 19-23, 2014 at the Paris Nord Villepinte in France.

The Philippine participation is organized by the Department of Trade and Industry (DTI) through its export promotions arm, the Center for International Trade Expositions and Missions (CITEM).

“In the current survey of food innovation trends in Europe, consumers prefer foods that have a unique flavor profile to excite the palate of even the most adventurous gourmand. This trend is parallel with the growing global shift towards healthier and more natural food options. SIAL buyers and visitors to the Philippine pavilion will have a ‘Taste of the Philippines’, with our very own range of ‘terroir’ products for the world,” Ms. Rosvi Gaetos, CITEM Executive Director said.

Century Pacific
Century Pacific

The Philippines will occupy a 300 sqm Pavilion located at Hall 4Q 108, 132, 156. It has a special setting on Philippine heritage products; and will feature cooking demonstrations by an all-Filipino culinary crew flown in from the Philippines; with food sampling for visitors and guests.

Fifteen of the country’s top food exporters and manufacturers will offer their primary product lines for the world in individual booths for direct negotiation with buyers.

The Philippine Pavilion was designed to provide SIAL buyers and visitors with a full appreciation of food products from the Philippines as well as insights into the unique food culture of the country.

Philippine Grocers Food Exports, Inc.
Philippine Grocers Food Exports, Inc.

Philippine Terroir Products Special Setting

The Philippines boasts of natural and tropical food that derive their unique textures and flavors from the terrain where they are planted, grown, and harvested and the genius loci: the well-loved Philippine mango (Mangifera indica L.) of Cebu and Zambales known for its smooth, succulent golden flesh with a distinct sweet tropical fragrance; banana both of the Cardava (Saba) (Musa paradisiaca L.) and Cavendish (Musa acuminata) varieties of Mindanao with its fresh tender flavor character rich in potassium; the coconuts (Cocos nucifera) of the Southern Tagalog and Bicol regions, Eastern Visayas and Southern Mindanao with their tender, naturally sweet and snow white meat that give exotic flavor and  aroma; and the calamansi or Philippine Lemon (Citrus madurinces) of Mindoro with its tropical sour acid flavor with a subtle note of sweetness; as well as the Pili (Canarium ovatum) nut from the volcanic region of Bicol that gives mild, butternut flavor and tender-crispy texture.

Marigold Manufacturing Corporation (Mama Sita’s)
Marigold Manufacturing Corporation (Mama Sita’s)

Likewise featured are staples in Philippine diet like seafood and agrimarine products; together with heritage foods like organic rice, Muscovado cane sugar, organic coconut nectar and cane vinegars and sauces, artisanal craft spirits, kapeng barako of Batangas, and the single origin Cacao chocolate of Davao.

These terroir food products speak of a “Taste of the Philippines” that comes from a long culinary tradition, which are now being brought to the world in modern tastes and forms.

An all-female culinary team from the Philippines composed of a chef, barista, and a sous chef; will be serving artisanal Filipino signature delicacies and beverages using the terroir products as key ingredients. A tasting menu will be offered to buyers and visitors for sampling all day.

Philippine International Trading Corporation
Philippine International Trading Corporation

The cooking demonstration complete with annotation will be held from 11:00AM to 3:00PM throughout the five days of the exhibition.

The culinary team will prepare a tasting menu that includes:  tuna ceviche, laing (taro leaves cooked in coconut milk) in phylo triangle, green mango & salted egg salad, chicken liver adobo pate on melba toast, calamansi madeleines, banana éclair with cacao de Davao, Irish coffee lambanog (coconut vodka), tropical mango coffee, calamansi mint cooler, mango daiquiri, and calamansi vodka grimlet.

The participating Philippine companies are: B-G Fruits and Nuts Manufacturing Corporation; Brandexports Philippines, Inc. / Profood International Corporation; Century Pacific Food, Inc.; DLA Naturals, Inc.; Franklin Baker Company of the Philippines; GSL Premium Food Export Corporation; JUD Products Philippines, Inc., M. Lhuillier Food Products, Inc.; Marigold Manufacturing Corporation (Mama Sita’s); Miesto International Foods Corporation; Philfresh Corporation; Philippine Grocers Food Exports, Inc.; Philippine International Trading Corporation; See’s International Food Manufacturing Corporation; and Universal Robina Corporation.

See’s International Food Manufacturing Corporation
See’s International Food Manufacturing Corporation

This year, DTI-CITEM targets an export sale of US$50 million in its SIAL participation, a 41.2% increase from its 2012 participation which garnered a combined sale of US$20.6 million.

Aside from its participation in overseas fairs like SIAL, the DTI-CITEM is organizing the country’s banner food event next year, the International Food Exhibition (IFEX) Philippines, scheduled to be held on May 21-24, 2015 at the SMX Convention Center, Metro Manila, Philippines. A special feature of IFEX is “Taste APEC@IFEX Philippines”, a special showcase of the 21 APEC Economies featuring their country pavilions, top food brands, and celebrated chefs.

Food Philippines showcases heritage food in SIAL

Food Philippines returns to SIAL.
The country's popular heritage food products will serve as the centerpiece of Food Philippine' participation in the 50th edition of Salon International de l'Agroalimentaire (SIAL) Paris, to be held on October 19-23, 2014 at the Parc des Expositions de Paris – Nord Villepinte, Paris, France.

Food Philippines is the official industry brand for the country's collective food exports. Featured heritage food products processed in ready-to-eat forms are rice wine or tapuy of the Ilocos region, ripe mangoes of Guimaras, dried mangoes of Cebu, pomelo of Davao, coconut vodka or lambanog of Quezon, and Laguna’s puto Binan. These heritage food products bear the country’s terroir (a French word meaning terre or “land”), a set of special characteristics that the geography, geology and climate of a certain place interact with plant genetics, and expressed in agricultural products such as wine, coffee, or tea. Terroir can also be loosely translated as "a sense of place"; it is the sum of the effects that the local environment has had on the production of the product.

"As the world's largest food innovation marketplace, SIAL is the most appropriate platform for promoting the country's terroir food products in the international scene. These food products represent in a holistic way the distinct characteristics of our tropical land, our rich culinary tradition, and our own innovative craftsmanship. They are the best products that our country could offer to the world," said Ms Rosvi C. Gaetos, Executive Director of CITEM.

In SIAL Paris 2012, the predominantly European buyers' top choices among Filipino food products are: muscovado sugar in various forms, super frozen tuna, and snack items such as cookies, biscuits, crackers, potato/corn chips, and instant noodles. The country's 2012 participation has earned a total of US$20.6 million. In this year’s edition of SIAL Paris, the country set a total target sales of US$50 million.

"We hope to sustain and boost our country's image as a top sourcing destination of premium specialty food products through our participation in this European trade fair. We would like to give the European market a distinct Philippine food experience," added Ms. Gaetos.

Food Philippines: Taste by Design

Food Philippines will bring about 20 local food companies to promote the Philippine terroir and traditional food products. The food products have passed the European Union's international safety and quality regulations and certification requirements such as Halal, Organic, Fair Trade, and British Retail Consortium/European Union.

The country's participation in SIAL Paris will be spearheaded by Department of Trade and Industry (DTI) through its export promotions arm, the Center for International Trade Expositions and Missions (CITEM).

In May 2015, CITEM will organize the banner food event of the Philippines, the International Food Exhibition (IFEX) Philippines, to be held at the SMX Convention Center, Metro Manila, Philippines. This event will feature the "Taste APEC@IFEX Philippines," a special showcase of the 21 APEC Economies featuring their country pavilions, top food brands, and celebrated chefs.