PH exhibitors generate US$389.74M of export sales in China Expo

  • Local MSMEs from the Philippines’ food sector prove successful after its return to China’s premier import expo.
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A façade at the NECC featuring this year’s theme along with the official CIIE mascot, Jinbao.

Philippine food exhibitors booked around US$390 million in export sales in the 2nd China International Import Expo (CIIE) held at the National Exhibition and Convention Center (NECC) in Shanghai, China, last 5-10 November 2019. This is more than three times the amount of what the Philippines registered from its 2018 participation which was at US$124 million.

Led by DTI Secretary Ramon M. Lopez, the 32 participating exhibitors that made up the 139-strong delegation for the 2019 CIIE was organized by the Department of Trade and Industry (DTI) through the Center for International Expositions and Missions (CITEM) in partnership with the Department of Agriculture (DA), the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Centers (PTIC) in Shanghai, Beijing and Guangzhou.

“The big jump in sales since the last CIIE proves that China sees the Philippines as a significant source of agricultural products,” said DTI Secretary Ramon M. Lopez. “Suppliers should increase their production to better meet the demands of the Chinese market,” added Lopez given the improved performance of this year’s delegation.

To supplement the promotion of the Philippines’ well-received food exports, Chef Bea Nitard of the Via Mare Group held live cooking demos and food-sampling activities to help draw in even more tradeshow goers to the FoodPhilippines Pavilion. Chef Nitard developed dishes and desserts highlighting Filipino ingredients through different applications, adapting each dish to Asian and Chinese tastes. Through these activities, it was observed that Chinese consumers do not shy away from trying new flavors and cooking styles. This observation opens up new avenues and possibilities for Filipino food exporters and chefs to explore.

“Through this participation, we shall continue to improve the bilateral trade relations between the Philippines and China as we forge stronger bonds with China and the rest of the world,” said DTI Undersecretary Abdulgani Macatoman during the opening of the FoodPhilippines Pavilion.

Undersecretary Macatoman also noted the presence of halal foods featured by 19 of the 32 exhibitors as the Philippines’ response to the rapid growth of the health and wellness sector in the global market. “Through these efforts to further promote healthier consumer foods and beverages, the Philippines aims to solidify its place as a key player in this growing sector,” he adds.

This year’s Philippine delegation is comprised of the following exhibitors: 22 Propack Asia Corporation; AgriNurture, Inc.; Benevelle Corporation; B-G Fruits & Nuts Mfg. Corp.; Century Pacific Food, Inc.; Eng Seng Food Products; Excellent Quality Goods Supply Co.; Filifresh International Trading; Fisher Farms Incorporated; Fruits of Life, Inc.; GSL Premium Food Export Corp.; Jamla Corporation; Magic Melt Foods, Inc.; Magsasakang Progresibo Marketing Cooperative; Mancoco Food Processing Inc.; Monde M.Y. San Corporation; Monde Nissin Corporation; Pasciolco Agriventures; Pearl Foods International, Inc.; Phil. Morinda Citrifolia Inc.; Philippine Franchise Association; Pixcel Transglobal Foods Inc.; Primex Coco Products, Inc.; Roxas Sigma Agri Ventures, Inc.; S&W Fine Foods International, Limited; San Miguel Foods; See’s International Food Mfg. Corp.; SL Agrifood/Agritech Corporation; Team Asia Corporation; Trans Ocean Food Products, Inc.; Tropicana Food Products, Inc. and W.L. Foods.

The Philippine Pavilion received an estimated number of 6,000 buyers and visitors during the 6-day event. The best-selling Philippine products at the expo were fresh bananas, pineapples, mangoes and durian. These were followed by processed fruits & nuts and other coconut-based products.

With the positive reception and results from this year’s Philippine exhibitors, both the DTI and the DA are expecting a much bigger participation in the 2020 edition of CIIE.

PH eyes to level up trade, investment and tourism promotions in China, Southeast Asia at 16th CAEXPO

  • DTI-CITEM aims to bring 70 Filipino companies to one of China’s biggest trade fairs.
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CAEXPO 2018 attendees checked out the Philippine Commodity Pavilion to see the country’s export food and lifestyle products.

The Philippines seeks to broaden its bilateral relations with China and countries in the Association of Southeast Asian Nations (ASEAN) in its participation in the 16th China-ASEAN Expo (CAEXPO) on September 20-23, 2019, at the Nanning International Convention and Exhibition Center (NICEC) in Nanning, Guangxi Province, China.

The Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), is organizing a more exciting and bolder country delegation to present the trade, investment and tourism opportunities in the Philippines.

“We are forming a Philippine delegation composed of exporting companies and representatives from the public and private sectors at CAEXPO to promote the best of the Philippines and streamline efforts to strengthen the country’s economic ties with China, ASEAN nations and other partner regions,” said CITEM Executive Director Pauline Suaco-Juan.

Part of the delegation are the local companies, the Philippine Trade and Investment Center (PTIC) in Guangzhou, DTI – Export Marketing Bureau (EMB), DTI – Regional Operations Group (ROG), Board of Investments (BOI) and the Tourism Promotions Board (TPB) and other partner local government units (LGUs).

CAEXPO is one of the biggest trade events in China with a 124,000-square meter exhibition space—the only international trade fair in the region dedicated to promoting the building of China-ASEAN Free Trade Area (CAFTA) and celebrating regional trade cooperation.  Last year, the four-day event was participated in by more than 2,700 exhibitors and 96,000 buyers and visitors all over the world.

“CAEXPO is an effective platform to showcase the Philippines and foster goodwill with the Chinese government on different levels—trade, tourism and investment promotions,” noted Suaco-Juan. “The Philippines has been participating in this show since its inception in 2004 as it provides many opportunities for local firms which want to capture the Chinese and Southeast Asian markets.”

In 2018, the Philippine delegation, composed of 70 companies and trade officials, was able to book 22 million US dollars during the four-day event under the Commodity Pavilion. The top three best-sellers were coconut products, buri bags and tropical fruit snacks, such as vacuum-freeze dried durian, mango and banana chips.

The Philippines stood out from other delegations last year where it was awarded for being the “Best Promotion on Investment Cooperation,” “Best Trade Visitor Organizer,” and “Best City of Charm Pavilion” for its exhibit on Tarlac. CAEXPO organizers also awarded CITEM with the “Outstanding Organizer Award.”

DTI-CITEM seeks to bring around 70 exhibitors in CAEXPO 2019

For 2019, DTI-CITEM targets to bring around 70 micro, small and medium enterprises (MSMEs) to penetrate the Chinese and Southeast Asian markets.

The country’s contingent in China will highlight the Philippines’ trade potential through an exhibit of products and commodities from various sectors, including home, fashion and wearables, gifts, handicrafts, personal care, and food.

“Together with our partners, we are confident that we can emulate last year’s success as we seek to elevate the Philippines’ position as a source for high-quality products and services, as well as a premier tourism destination. This is also an opportunity to show our goodwill to our economic partners in China and other Asian neighbors,” explained Suaco-Juan.

Suaco-Juan noted that the Philippines participation in CAEXPO will give the country the access to diverse opportunities for trade and investments in China, which are seen to continuously expand given its Belt and Road Initiative.

DTI-CITEM will also spotlight the cultural tourism and investment priority areas in coordination with the TPB and BOI, as well as relevant investment promotion agencies (IPAs).

China is PH top trading partner for 2018

China is the Philippines’ top trading partner in 2018, according to the Philippine Statistics Authority (PSA). International trade in goods last year with China totaled 182.15 billion US dollars, which is higher than 10.5 percent in 2017, accounting for 16.9 percent of the country’s total trade.

China has also overtaken Japan as the biggest export market for Philippine bananas, buying more than 1.1 million metric tons in 2018.

Currently, the two nations continue to implement expanded bilateral agreements through the Six-Year Development Program for Trade and Economic Cooperation (2017-2022) which is a joint commitment to further facilitate economic and trade activities.

 “We want our MSMEs to take advantage of the improving Philippines-China relations as they benchmark their companies and appreciate the opportunities in the Chinese market where there is an overwhelming demand for healthy foods, marine products, fresh fruits and intermediate goods,” Suaco-Juan noted.

 

Philippine premium food exports set to delight visitors at Taipei International Food Show

  • DTI-CITEM assembles Philippine delegation to highlight the country’s best food exports at one of the leading food shows in Asia

IFEX 2019 Overhead shot.JPGFOODPhilippines at IFEX Philippines NXTFOOD ASIA 2019

After the successful turnout of IFEX Philippines NXTFOOD ASIA last month, the Center for International Trade Expositions and Missions (CITEM) now sets its sights on the Taipei International Food Show (TIFS) this coming 19-22 June 2019 at the Taipei Nangang Exhibition Center and the Taipei World Trade Center (TWTC). As the Department of Trade and Industry’s (DTI) export promotion arm, CITEM will be managing the Philippine delegation at this year’s TIFS. The Philippine Pavilion will be located at the ground floor of the TWTC Hall 1.

More commonly known as FOOD TAIPEI, this year’s TIFS will also be held concurrently with four other food-related shows (Foodtech & Pharmatech Taipei, Taipei Pack, Taiwan HORECA and Halal Taiwan). This 5-in-1 food show provides visitors and exhibitors a one-stop shop to engage companies, brands and suppliers from all facets and related sectors of the food industry.

For this edition, the Philippine delegation will be bringing with it both returning and first-time exhibitors to Taiwan which will all be united under the theme FoodPhilippines. The theme’s goal is to highlight the natural and healthy food products of the Philippines while putting a special focus on the country’s premium tropical fruits (e.g., banana, mango, pineapple, calamansi), coconut products (e.g., VCO, coco water, coco powder, desiccated coconut), natural sauces & condiments and ready-to-eat processed foods & beverages.

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Philippine Craft Spirits
by Destileria Limtuaco

Some companies returning to FOOD TAIPEI this year are Destileria Limtuaco, Year Luck, and Century Pacific Food. Joining them are TIFS newcomers like GAINCOCO, Leonie Agri Corp. and JND Manufacturing Industries. Many of these exhibitors will be going to Taiwan with the goal of raising their brand awareness, promoting their new product lines and exploring the Taiwanese market in the hopes of landing foreign clients not only in Taiwan, but also in mainland China.

Last year’s Philippine participation in FOOD TAIPEI generated US$25.83 million in sales from 18 participants. For the 2019 edition, DTI-CITEM is planning to reach a sales target of US$26 million along with an increase in the number of business inquiries. And with the number of health-conscious consumers on the rise, the FoodPhilippines theme is bound to make an impact on both the international and Taiwanese buyers at the show

See the Philippine exhibitors and more at the Taipei International Food Show this coming 19-22 June 2019 at the Taipei World Trade Center Hall 1 and take part in various food samplings and buyer services, as well as explore the other food-related shows held throughout the venue. For more information on this event, visit www.citem.com.ph/food-taipei.

 

7 New Filipino Chocolate Treats at IFEX Philippines NXTFOOD ASIA

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Raw cacao beans and chocolate branded bars are lined up in front of the Philippine Cacao Pavilion.

Delectable, decadent and delicious.

These are just some of the flavors that describe the country’s chocolates and cacao-based products, which are being showcased from May 24-26 at the Philippine Cacao Pavilion in IFEX Philippines NXTFOOD ASIA at the World Trade Center Metro Manila, Pasay City.

“Buyers and visitors from major target markets abroad were delighted with heavenly treats by makers of cacao—also known as the ‘Food of the Gods’—at the Philippine Cacao Pavilion,” said Pauline Suaco-Juan, the Executive Director of the Center for International Trade Expositions and Missions (CITEM), the organizer of the event.

Here are 7 of the newest Filipino chocolates spotted at the Philippine Cacao Pavilion:

68% Dark Chocolate – Mango by Auro Chocolatesimg2

Auro Chocolates presents a new experience to enjoy Philippine-sourced chocolate and mango with 100 percent of the fruit but without the added sugar. Each piece of this new product is carefully freeze dried to a crisp, giving everyone the crunch and none of the oil.

 

 

Tangy Granola with Green Mango and Cacao Nibs by Wit’s Sweets and Savouries

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Wit’s Sweets and Savouries prepared its Tangy Granola by combining mood-boosting cacao nibs with the tangy flavor of green mangoes to give an energizing and palatable flavor in every bite. Aside from tangy, granolas are also available in classic tasty, spicy, zesty and in coffee flavors.

 

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Arabica Chocolates by Dulche Chocolates

Bringing the first chocolate brand from Benguet, Dulche Chocolates offers in its Arabica Chocolates two of the best Philippine agri-commodities from the highlands: coffee and cacao. This bitter-sweet concoction is a perfect treat for coffee lovers.

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Dark Chocolate Nibs with Cranberries by Chocoloco

Cacao nibs are basically the purest form of chocolate that give you more cacao bean health benefits since it undergoes less processing stages. With its Dark Chocolate Nibs, Chocoloco uses fermented cacao beans which are then perfectly roasted, cracked and coated with premium organic coconut sap sugar.

 

 

Cacao Tea by Cacao Culture

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Different from the usual tablea, Cacao Culture offers Cacao Tea that is made of 100% cacao husk, or the outer shell of the cacao beans. The husks are from high-quality cacao beans grown, harvested and processed in Davao City—the  “Chocolate Capital of the Philippines.”

 

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Pili Choc by MS3 Choco

Another energizing offering under the Philippine cacao pavilion is the Pili Choc by MS3 Choco made from premium cacao combined with pili nuts which are a significant source of essential minerals, proteins and vitamins.

 

 

 

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100% Cacao Bar by Chocoliz/Saret Organic Farmville

This new offering by Chocoliz is a sugar-free, guilt-free, dark chocoloate-tasting candy bar made with organic cacao grown in Luzon by Saret Organic Farmville. This chocolate bar undergoes minimal processing to retain the natural health benefits of cacao.

Minimally processed cacao helps fight against cancer, cardiovascular & kidney diseases, stress and anxiety. It is good for the brain, heart, blood and skin.

Cacao is one of the Philippines’ “Premium 7” export products and has been produced in the country since the 17th century. The Premium 7 exports include coconut, coffee, banana, pineapple, mango and tuna.

All of the three varieties of cacao beans are present and grown in the country. The majority of cocoa beans produced are mid-value Trinitario beans. Criollo beans, which are mainly from older trees, have lower yield but are still being produced while higher value varieties of Forastero beans are beginning to be planted in some local farms.

To know more about Philippine cacao and chocolate products, visit IFEX Philippines NXTFOOD ASIA happening on May 24 to 26, 2019 at the World Trade Center Metro Manila, Pasay City.

Agribusiness forums lead seminars at this year’s IFEX Philippines NXTFOOD ASIA

  • The 13th edition of the IFEX Philippines opens this weekend with a slew of food-tasting and knowledge-sharing activities.
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Philippine dried mango facility

MANILA, Philippines – The biggest international food fair in the country opens its doors this May 24-26 to welcome local and foreign trade buyers and food enthusiasts at the World Trade Center Metro Manila (WTCMM). Featuring the Premium 7 (coffee, cacao, coconut, mango, banana, pineapple, tuna) and Rising Stars (heirloom rice, calamansi, ube, pili nut, turmeric, malunggay, muscovado sugar, tamarind, dalandan) in the Philippine food export industry, IFEX Philippines is set to delight visitors with its various components and special settings designed to highlight and showcase Philippine food, ingredients and cuisine.

Organized by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), IFEX Philippines NXTFOOD ASIA brings the latest in the Philippine food scene to the tradeshow floor.

Along with more than 600 exhibitors and three full days of various food-tasting activities, IFEX Philippines will also host a slew of food export seminars featuring tracks on agri-investment and foreign market entry requirements.

These free seminars will be conducted by industry experts and leading practitioners to share their insights on the latest trends, innovations and best practices in the food exporting and servicing sector.

Knowledge sharing sessions

Day one of the food fair will start things off with the Agribusiness Investment Forum by the Department of Agriculture’s Agribusiness and Marketing Assistance Service (DA-AMAS). This forum will include tracks on pig husbandry, goat production and natural farming. Together with these agri-investment forums, day one will also feature Market Entry Requirement Tracks for the UK and Chinese markets, as well as a talk on market value-adding concepts.

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Harvesting raw cacao beans

 

The second day of the show will feature another round of Agri-investment Forums covering aquaculture, agri-technologies, high-value crops and cacao production. In addition, IFEX will also be hosting an exciting forum focused on The Business of Cacao with panelists from the Philippine and European cacao industries. There will be another market entry requirement track that will discuss Australia’s Food Regulatory System and Export Requirements. To cap off the second day of seminars, there will be a track discussing how entrepreneurs can properly handle and manage their intellectual property rights.

Discover the latest market trends in the food exporting industry with these knowledge-sharing sessions on the first and second days of IFEX Philippines NXTFOOD ASIA on the 24th and 25th of May 2019 at the World Trade Center Metro Manila.

Visitors may also visit the featured special settings and participate in the different food-tasting activities scheduled throughout the entire event. These include Food Philippines, Asian Food Champions, Islands on a Plate, Flavors and Spices Garden, The Cold Room: Seafood at Sub-Zero, Philippine Cacao and Tropical Wines and Spirits.

This year’s edition of IFEX Philippines is co-organized with the DTI’s Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).

“KNOWLEDGE SHARING SESSIONS”

IFEX Food Export Seminars

Get ahead with the latest market trends and tools of the trade in the food exporting industry at the IFEX Food Export Seminars where the latest trends, innovations and best practices in the food exporting and servicing sector will be discussed by industry experts and practitioners.

Seminar tracks like the Agri-Investment Forum by the Department of Agriculture-Agribusiness and Marketing Assistance Service (DA-AMAS), Market Entry Requirement Tracks for the Australia, China and UK markets, and Market Compliance Tracks such as Kosher and Intellectual Property Rights will give ample learning opportunities to food SMEs that aim to succeed in the industry.

For more information on the schedule of seminars and activities, visit www.ifexphilippines.com.

 

From trend to mainstream: PH rises in the world of food

IFEX Philippines NXTFOOD ASIA presents the next big thing in Filipino food at Islands on a Plate

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Rustic bibingka.  A modern reinvention of the homegrown Philippine favorite rice cake during Christmas season.

Manila, Philippines ‐‐ This year, Filipino food and chefs have been getting rave reviews and international recognition for their culinary technique, creativity and usage of local ingredients.

National Geographic has listed Filipino food as one of the top food trends in 2019 with the food rave on Filipino-led eateries across the globe such as Washington DC’s Bad Saint and LA’s Lasa, Mamasons’ in London, as well as Filishack, The Adobros and Mamasons’ in London.

Filipino-American chef Tom Cunanan of Bad Saint finally won as the Best Chef: Mid-Atlantic at the James Beard Awards, which is considered the “Oscars” of the culinary world.

Meanwhile, Toyo Eatery, led by Filipino culinary star Jordy Navarra, has recently entered the list of prestigious Asia’s 50 Best Restaurants 2019 as the only Philippine entry at rank 43.

As the world craves for Filipino cuisine, it begs a question: what is next for Philippine food?

“The next step for Filipino food is to channel all of its culinary technique, wealth of ingredients and traditions from a global sensation to actually become a mainstream staple on dining menus all over the world,” shared Pauline Suaco-Juan, the executive director of the Center for International Trade Expositions and Missions (CITEM).

CITEM is the export promotion arm of the Department of Trade and Industry (DTI) and the agency that is mandated to promote Philippine food in different international exhibits in UAE, US, Germany, Japan, Taiwan, China and many more.

“The complexities and diverse flavors of our homegrown dishes are now being unraveled to the global audience thanks to the brilliance of Filipino chefs and restaurants abroad with their refined culinary techniques and choice of quality Asian ingredients, as well as the Philippine food exhibits overseas,” Suaco‐Juan said.

“Now is an exciting time for Philippine food. Our local cuisine is rising in the world of food and we want to push for Filipino food products, dishes and ingredients to become the next big Asian trend,” she added.

This statement comes a day before CITEM opens its gate to thousands of local and international food buyers and culinary influencers to check out what’s the next big thing in Asian food in IFEX Philippines NXTFOOD ASIA at the World Trade Center Metro Manila (WTCMM), Pasay City from May 24‐26, 2019.

According to Suaco-Juan, IFEX Philippines NXTFOOD Asia seeks to answer the question “What’s NXT in the world of FOOD?” by giving exhibitors from the Philippines and beyond a platform to showcase premium food exports, emerging trends, best practices, and industry innovations to the world’s biggest buyers.

A highlight of the event is the showcase of the country’s “Premium 7” export products, namely banana, coconut, coffee, cacao, mango, pineapple and tuna. Foodies attending the event can also relish dishes or products made with the “Rising Stars of Filipino food,” which include ube, calamansi, turmeric (luyang dilaw), moringa (malunggay), muscovado rice and heirloom rice, among others.

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Open-faced mango and premium red tuna salad. A fusion of the corned tuna sourced from the pristine waters of  General Santos City with a tangy zest of fresh Philippine mango and mango poppers from Cebu.

“International foodies and chefs across the globe are welcomed to see, taste and experience the wealth of ingredients in the Philippines and see how they can use it in their own local dishes,” said Suaco‐Juan.

“We cannot wait to show the world what makes Filipino food a champion. We want the world to know that when it comes to food, the best in taste and quality can be found in the Philippines,” she added.

Islands on a Plate celebrates Philippine food

As the country’s biggest export-oriented food show, IFEX Philippines NXTFOOD ASIA is taking foodies all over the world in a gastronomic feast of Filipino flavors in the Islands on a Plate special setting.

This special setting will feature the heirloom cuisines and iconic food products from Luzon, Visayas and Mindanao with the inclusion of a Halal Pavilion, One Town One Product (OTOP) Pavilion and a Seafood Pavilion by the Bureau of Fisheries and Aquatic Resources (BFAR).

It shall also have a special pavilion for food producers hailing from Central Luzon, CALABARZON, Central Visayas, Eastern Visayas, Northern Mindanao, Davao Region and SOCCSKSARGEN, as well as the provinces of Negros Occidental, Misamis Oriental and Taguig City.

“Foodies will be able to taste and get an intimate knowledge on the roots of the country’s most popular dishes and delicacies across the regions straight from the some of the same culinary minds who have made those iconic and part of Filipino culinary tradition,” explained Suaco-Juan.

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Diners relish and take photos of the dishes served at the IFEX Philippines Media Preview.
Dishes were prepared using the Premium 7 export products and Rising Stars of Filipino food
to highlight the culinary strength of the Philippine top food exports and give a gastronomic
preview on what to expect on the Islands on a Plate special setting.

To highlight the use of the Philippines’ Premium 7 and the Rising Star of Filipino food, CITEM invited selected members of the media in an exclusive 12-course merienda cena dining experience presented with Via Mare and Chef Bea Nitard ingredients.

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Taba ng talangka with roasted kinurat rice. Heirloom rice from Kalinga with a dash of coconut vinegar (pinakurat) and topped with aligue and ginger.

Included in the lineup of dishes were rustic bibingka, pirurutong bumbong, open-faced mango and premium red tuna salad, calamansi sherbet with pomelo bits; Cebuanong alimasag ala brandade gratinee; Batangas turmeric rice with chicken inasal; taba ng talangka with roasted kinurat rice; and champoradong waray with danggit. Also served for desserts were crème emperatrice, turon with chocolate and caramel filling, tropical fruit cake flambe and spicy chocolate ginger bombs.

“The abundance, diversity and flexibility of our local ingredients make the Philippines one of the best sources of food products and culinary inspirations in the world. You really just have to be at IFEX Philippines NXTFOOD ASIA to see, taste and experience it,” she added.

This year’s edition of IFEX Philippines is co-organized with the DTI’s the Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).

Visit www.ifexphilippines.com/ to sign up for the event or to check out more details. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.

 

Top Chinese trade delegation seeks PH food exports at IFEX Philippines: NXTFOOD ASIA

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Banana is one of the Philippines top agricultural exports to China.

A delegation of top food companies from Shanghai, China and its surrounding cities seek to source food products and ingredients from the Philippines in the upcoming 13th edition of IFEX Philippines: NXTFOOD ASIA on May 24, 2019, at the World Trade Center Metro Manila (WTCMM).

This Chinese buyer delegation will represent 12 companies from the seafood, snacks, cold chain and agricultural products sectors. They were given the “Very Important Buyer” (VIB) status by the Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-CITEM).

“One company is seeking to increase banana orders from 120 to 300 containers per week while another is looking to find sources for snacks, fruit chips, nuts and other new and exciting food that they can carry in more than 2,700 outlets across China,” said Vice Consul Mario Tani from the Philippine Trade and Investment Center (PTIC-Shanghai) and in-charge of bringing the delegation.

Organized by DTI-CITEM, IFEX Philippines is the biggest export-oriented food fair in the Philippines with more than 2,000 buyers and over 800 exhibitors participating this year.

Presenting “NXTFOOD ASIA,” this edition will host a grand showcase of the innovations and culinary techniques behind the country’s top agricultural export products with a focus on the Premium 7.

Selected Chinese representatives will also hold a forum and panel discussions titled, “How to Launch Your Food Brand Successfully in the China Market” and “Key Food Trends in China,” to help food companies in the Philippines enter the Chinese market. These talks will be held from 2PM to 6PM on May 24 at the Hidalgo Room of the WTCCM.

“During this activity, there will also be ample time provided for business meetings and matching with the participating Chinese companies,” noted Vice Consul Tani.

China is the Philippines’ largest trading partner with bilateral trade amounting to 55.7 billion US dollars in 2018.  Total agricultural exports to China from the Philippines increased by 62% in 2018 to 678.6 million US dollars, with products such as Cavendish bananas, pineapples, papaya and mango as top contributors.

Other food-related industries, such as the snack industry in China, are showing robust growth with forecasts of a 444 billion US dollars valuation by 2020 to serve the growing needs of the Chinese population, which is projected to grow to 1.42 billion by the end of 2019.

According to Vice Consul Tani, there are still a lot of products that China can source from the Philippines.  These include fresh and processed seafood, individually quick-frozen (IQF) fruits, coconut-related products, avocado, durian, mangosteen, sauces and various condiments, among others.

“IFEX is a great platform to showcase the best of what the Philippines can offer and help push for more exports of bananas and other food and agricultural related products, which is also one of the DTI’s key initiatives,” he added.

China’s food imports have quadrupled over the last decade and China aims to import US $5 trillion worth of products and services in the next 5 years.

With its growing economy and consistent increase in consumption trends, there is enormous potential for suppliers from the Philippines to benefit from China’s market and increase their footprint as well as their revenues.

Local and int’l food traders invited to source in the PH amid booming agri-exports

  • DTI-CITEM eyes to further boost exports as it presents ‘NXTFOOD ASIA’ in its next edition of IFEX Philippines
IFEX Philippines Premium ExportsThe Philippines’ ‘Premium 7’ food exports include banana, cacao, coffee, coconut, mango, pineapple and tuna.

 

Food traders and enthusiasts around world are invited to source the finest Asian food and ingredients in the Philippines as the country’s food and agricultural product exports continuous to expand.

The Philippine Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM), said global buyers could discover the next big thing in Asian food in the International Food Exhibition (IFEX) Philippines at the World Trade Center Metro Manila (WTCMM) on May 24-26, 2019.

Now on its 13th edition, the three-day event will present ‘NXTFOOD ASIA’ featuring the innovations, trends and best practices in the food industry with the participation of Philippine and Asian food champions, manufacturers, culinary talents and other stakeholders.

“The Philippines is your gateway to Asian food products with its vibrant agri-export and food manufacturing industry, as well as its strong oriental influence and strategic proximity to other Asian countries,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

“Food buyers and lovers can savor these Asian products and other tropical delights with the showcase of ‘NXTFOOD ASIA’ in IFEX Philippines, the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients,” she added.

The three-day event will cover 12 different food sectors, namely (1) seafood and marine products; (2) alcoholic and non-alcoholic beverages; (3) coffee, herbal teas and cocoa; (4) fresh and processed seafood; (5) fruits and vegetables; (6) grains and cereals; (7) herbs and spices; (8) meat and poultry; (9) natural, healthy and organic products; (10) bakery and confectionery; (11) specialty, ethnic and gourmet products; and (12) allied industries.

According to Suaco-Juan, buyers and visitors are in for a much exciting and productive sourcing experience in IFEX Philippines this year. Attendees can discover, taste, feel, smell, see in full color the next big thing in Asian food and relish in their lineup of exhibits and activities.

“By presenting ‘NXTFOOD ASIA,’ we aim to showcase the agricultural bounty and culinary heritage of the Philippines and other Asian countries that are now delighting palates across the globe,” noted Suaco-Juan.

PH agri-exports boom

In 2017, the Philippines’ export earnings from agricultural products reached a total of Php 331.61 billion with fresh banana as the country’s leading agricultural export commodity according to the Philippine Statistics Authority (PSA). This number was higher by 32.25 percent from the 2016 record of Php 250.75 billion.

The country has recently reclaimed its position as the second-largest exporter of bananas in the world based on a preliminary market review report of the United Nations’ Food and Agriculture Organization (FAO).

FAO estimated that Philippine banana exports last year expanded by 77.34 percent to an all-time high of 2.95 million metric tons from a recorded volume of 1.663 MMT in 2017.

The output recovery of the Philippines, which accounts for about 90 percent of the total Asian banana exports, boosted the region’s shipments by 70 percent in 2018 to 3.2 MMT from 1.9 MMT in 2017, according to FAO.

Meanwhile, the same PSA report showed the volume of centrifugal sugar exports at 440,733 metric tons indicating a 142.48 percent increment in 2017. Its exports value went up to Php 10.26 billion by 118.14 percent and contributed 3.09 percent to the total value of agricultural exports.

The volume of fresh mango exports at 16,166 metric tons and value at Php 1.17 billion also went up by 12.36 percent and 84.56 percent, respectively, with a notable increase in market price.

“Increasing exportation both in volume and value were noted for onion, mongo, cocoa beans, sweet potato, cassava, papaya and calamansi,” said Suaco-Juan. “There’s also a huge market interest for the other agri-commodities like santol, kamias, jackfruit, dalandan, passion fruit and other rootcrops and exotic Philippine fruits.”

PSA report also revealed that the value of rice exports in 2017 at Php 44.61 million grew by 114.85 percent. Its corresponding volume went up to 322.0 metric tons or by 22.30 percent. Exportation of corn in 2017 at 595.5 metric tons valued at Php 84.11 million also increased by 71.66 percent and by 65.32 percent, respectively.

In the world export market, the Philippines has a bigger share in the export earnings generated from coconut products. In 2016, the contribution of the Philippines’ export value of desiccated coconut to the world export earnings increased to 31.07 percent.  Increasing shares were noted as well in pineapple at 24.99 percent and banana at 5.77 percent.

The “next big thing” in Asian food to be served at IFEX Philippines 2019

  • Presenting ‘NXTFOOD ASIA,’ this year’s edition will showcase the next big thing in Asian food featuring the latest food innovations, trends and best practices in the food industry.

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Are you ready for the next big thing in Asian food?

Discover it in the upcoming 13th edition of the International Food Exhibition (IFEX) Philippines at the World Trade Center Metro Manila (WTCMM) on May 24-26, 2019.

Presenting ‘NXTFOOD ASIA,’ this year’s edition will showcase Asian food featuring the latest food innovations, trends and best practices in the food industry with the participation of Asian food manufacturers, experts, culinary masters, enthusiasts and other stakeholders in the food world.

IFEX Philippines is the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients organized by the Philippines’ Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-CITEM).

“See, taste and experience the next big thing in the future of food in the Philippines and other countries as we serve you the flavorful selections that emanate from our deeply rooted Asian culinary tradition and heritage,” said DTI-CITEM Executive Director Pauline Suaco-Juan.

“Be part of this gastronomic celebration to discover the finest food and ingredients, iconic culinary fusions, home-grown delicacies and latest food trends that Asia has to offer, as well as experience the world-renowned hospitality of the Filipino people,” she added.

 

Asian Food Bonanza

Culminating this year’s edition is the exhibit of ‘Asian Food Champions’ featuring international country pavilions such as China, Taiwan, Korea, Vietnam, Thailand, Malaysia and other Asian countries. It shall be complemented by the ‘Asian Flavors Avenue’ where a variety of Asian cuisine will be offered to event participants, buyers and visitors.

“With the show’s strong reputation and our aggressive marketing campaign, we hope to get the support of Asian embassies, tourism promotion organizations (TPOs), marketing agents and well-known Asian restaurants to sign up for the event,” said Suaco-Juan.

Welcoming buyers and visitors with an appetizing zing will be the corner for fermented Asian food with a palatable selection of iconic pickles, relishes, condiments and tangy selection. It will feature the sweet, sour, salty and fermented preserves from various Asian countries.

“The flexibility of Asian food will also be put to the test in an Asian noodle exhibit which will highlight the range of traditional to ready-to-eat noodle products in their various forms, shapes, colors and flavors,” added Suaco-Juan.

A new much-awaited exhibit is the ‘IFEX Degustacion: Islands on a Plate’ that will host a unique food tasting experience and retail section in a ‘fiesta’ setting featuring home-grown food brands and best-known delicacies originating from various regions in the Philippines with a unique culinary heritage. Along this setting is a beverage lane that will give buyers and visitors a preview of the latest in fruit- and vegetable-based alcoholic and non-alcoholic beverages, juices, wines and spirits where Filipino home-grown beverages and top local brands will be featured.

“We’re also very excited to debut ‘The Cold Room,’ an innovative exhibit designed to feature various Philippine seafood like tuna, prawns, octopus, seaweed and other high-value marine food products in an actual cold storage facility open to the guests,” Suaco-Juan said as she described how buyers and visitors will have the chance to taste and sample fresh sashimi, ceviche and shrimp cocktails.

 

Global PH food firms step up

Another exciting addition is the ‘Food Philippines’ hall which shall be the premier venue for top Philippine food brands with a strong presence in the global food market. It shall house the country’s exporters of Premium 7 products and the next rising stars in Philippine food, as well as consolidators representing Philippine food exporters.

“The country’s Premium 7 export products are banana, mango, pineapple, coconut, tuna, coffee and cacao. These commodities are tagged as the Premium 7 since these have been the Philippines’ leading food export for the longest time,” said Suaco-Juan.

Meanwhile, the next rising stars of Philippine food include calamansi (Philippine lime), pili nuts, ube (purple yam), and fruit and vegetable-based beverages.

According to Suaco-Juan, these exhibits are only teasers of what is to come in IFEX Philippines 2019. Buyers and exhibitors can expect this year to be more oriented towards oriental flavors as the show strengthens its position as a premier sourcing event for Asian food and ingredients.

In 2017, IFEX Philippines was one of the official business events during the country’s hosting of the 31st Association of Southeast Asian Nation (ASEAN) Summit. The show paved the way for more opportunities and innovations around the world with the showcase of the Philippines’ best and overseas participation of Asian countries like China, South Korea, Brunei, Cambodia, Indonesia, Malaysia, Myanmar, Singapore and Thailand.

Last year, the three-day event was relaunched as an annual trade show. It showcased Asian food products from nearly 600 food exhibitors and welcomed more than 7,000 visitors including over 1,800 trade buyers from 40 countries around the world.

Visit www.ifexphilippines.com/ to sign up for the event or to check out more details. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.

PH tropical fruits, seafood headline in world’s biggest food fair

DTI-CITEM steps up ‘Premium 7’ export drive in Anuga 2017

premium-7Coconut, banana, pineapple and mango are among the country’s ‘Premium 7’ export food commodities that wil be featured in Anuga 2017 on October 7-11 at the Koelnmesse in Cologne, Germany.

The Philippines’ finest tropical fruits and marine products will take center stage in the much-awaited Anuga, the world’s largest food fair, to be held on October 7-11 at the Koelnmesse in Cologne, Germany.

Led by the Center for International Trade Expositions and Missions, the FoodPHILIPINES pavilion in Anuga will spotlight the country’s ‘Premium 7’ food export commodities, which includes coconut, pineapple, mango, banana, coffee, cacao and tuna—all in different varieties, cultivars, and packaging presentation.

“Buyers are welcomed to visit the FoodPHILIPPINES pavilion in Anuga and sample the Philippines’ finest export food and ingredients,” said CITEM Executive Director Clayton Tugonon. “Chosen for their market versatility, global demand and export performance, the ‘Premium 7’ food group strategically fulfills the ever-growing demand for distinct tropical products in the European market.”

Located in the Koelnmesse Hall 1 (D-042g to E-049g), the FoodPHILIPPINES pavilion will also offer free tasting of tropical fruit beverages, cakes and confectioneries, noodles, salmon, polvoron (powdered milk candy), sardines, bagoong (shrimp paste), and other condiments.

Based on a Eurostat data, countries in the European Union (EU) has imported €19.1 billion worth of fruit and vegetables in 2015. Fruit imports dominated the vegetables, accounting for 88.4 % of the total volume. Among the highly sought-after fruits were banana, mango, and pineapple.

High fruit import demand in EU is largely due to the widespread whole foods diet and growing health consciousness in the region. A 2014 data from the European Health Interview Survey (EHIS) shows that 51.4 percent or more than half the population in EU eats one to four portions of fruit and vegetables daily, while 14.1 % consumes more than five portions per day.

In the United Kingdom, one-third (33.1%) of the population consumed more than five daily portions, in Denmark it was 25.9%, and in the Netherlands 25%.

Fresh tuna is also a high-valued product in the European market. Netherlands-basedtuna Centre for the Promotion of Imports (CBI) said EU countries recorded a five percent annual increase in fresh tuna imports from 2011 to 2015.

In 2015, European countries imported a total of € 142 million of fresh tuna. Yellowfin tuna was imported the most (€ 59 million), followed by Albacore (€ 34 million).

 

19 PH firms exhibit in largest food fair

Among the 19 local companies that are part of the Philippines’ delegation, four firms that will debut in Anuga are Green Enviro Management Systems with their Philippine-patented mango flour products, gluten-free pasta, and pastries; Goldilocks Bakeshop Inc. with the homegrown polvoron (powdered milk candy), Republic Biscuit Corporation with their branded biscuits, candies, snacks, cakes, wafers, chocolates, nuts, ice cream, and Seabest Food and Beverage Corporation with their dried fruits, juices, and purees.

Meanwhile, making a comeback in the five-day event are Alliance Select Foods International Inc., Amley Food Corporation, B-G Fruits & Nuts Mfg. Corp., Brandexports Philippines Inc., Century Pacific Food, Inc., KLT Fruits, Inc., Mega Global Corporation, Phil. Grocers Food Exports Inc., Pixcel Transglobal Foods, Inc., Prime Fruits International Inc., Profood International Corporation, Q-Phil Products International, Sagrex Foods Inc., Seatrade Canning Corporation, and See’s International Food Mfg. Corp.

Held every two years, Anuga presents a combination of 10 specialized trade shows under one roof, showcasing the diverse product selection in the global food industry. This year, around 160,000 visitors are expected to join the five-day event to check out the latest and most innovative products from around 7,200 exhibitors across the globe.

CITEM primes PH exporters for EU market

“With Anuga as a promising platform, penetrating the European market is equally challenging as it is rewarding for our local companies with all the strict requirements and standard compliance that needs to be met,” Tugonon stressed. “That is why we are moving to upgrade the knowledge-based of our local companies on the current market trends and innovative product packaging that is geared for the European market.”

Last month, CITEM initiated a seminar on “EU Labeling Requirements based on Regulation No 1169/2011 of the European Parliament and of the Council,” in coordination with the Philippine Trade Training Center (PTTC).

The seminar was attended by the 18 participants from 8 companies (See’s International Food Manufacturing Corp., KLT Fruits Inc., Kitchen Witchery Food Ventures Inc., Mega Fishing Corporation, Goldilocks, B-G Fruits and Nuts Manufacturing Corp., Magic Melt Foods Inc., and Brand Exports Philippines Inc.) who will participate in ANUGA FOOD FAIR 2017 with the theme “Taste the Future.”

During the seminar, Engr. Menandro Ortego of PTTC discussed the detailed labeling requirements for the EU market and DTI-Bureau of International Trade Relations (BITR) Director Ann Claire Cabochan emphasized the benefits under the EU’s Generalised Scheme of Preferences (GSP+), and oriented the exhibitors on the website of the EU Export Help Desk for the tariff code of their respective products.