LifestylePhilippines brings Tarlac as first Partner Artisan Community in top German lifestyle trade fair

  • Tarlac will highlight their design expertise to capture the EU market in Ambiente 2020.
Pascasio Pottery
Pascasio Pottery, one of Tarlac delegates in Ambiente 2020

MANILA, Philippines; January 2020 – The Philippine furniture and home décor sector is set to showcase their design and material manipulation skills in Ambiente 2020 to be held at Messe Frankfurt, Germany on 7-11 February 2020.

Out of the 24 participating companies, eight are homegrown manufacturers from Tarlac who aim to present their diverse strengths and specialties to the world. The province will be introduced as the very first Partner Artisan Community in the history of the Philippine delegation in Ambiente led by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM) and in partnership with the Philippine Trade and Investment Center– Berlin.

“We wish for Tarlac to be known not just as an agricultural province of the Philippines, we also want to highlight our design capabilities that are at par with global standards,” said Tarlac Governor Susan Yap.

“The best way to achieve this goal is to harness the special skills of the micro- small- and medium- enterprises in our province. We saw their potential through the creative products they make that is why we made it a part of our initiatives to push them even further. Assisting them in joining events like Ambiente will put us in the global marketplace,” Yap further shared.

The Tarlac-based companies going to Ambiente are Pumice, Red Slab, Oricon, Northshine, Betis Crafts, Pascasio Pottery, Wood Inspirations and Southeast Metro Arts.

“We are proud to be joined by Tarlac, one of the emerging centers of craftsmanship and design here in the Philippines. Their products are worthy to be showcased in an international event,” said Center for International Trade Expositions and Missions Executive Director (CITEM) Pauline Suaco-Juan.

Stool by Southeast Metro Arts

The participation is led by DTI-CITEM through the LifestylePhilippines banner, the industry branding initiative of CITEM focused on bringing the product design sector towards greater global recognition by participating in overseas trade fairs.

“Hands That Work,” the main theme of the 2020 Philippine participation in Ambiente is conceptualized to highlight Filipino craftsmanship. The theme is also centered on social sustainability and how a strong exports industry can help generate jobs and uplift lives among its local community.

Under the LifestylePhilippines brand, a total of 24 manufacturers from the furniture and home décor sector will be flying to Germany to present the country’s competence in the design and lifestyle landscape. Celestial Arts, Marketex Handmade Craft Corp., Arte Cebuana, Arden Classic, More than a Chair, South Sea Veneer, Artisan Craftmill, TADECO, Klassy Collections, Finali, Chanalli, Natures Legacy, Tuy Arts & Designs, Corzo Crafts of Tamuco, Starcrest Asia Corp. and JM Handicrafts will be joined by the Tarlac artisan community.

“We are bringing a vibrant mix of old and new exhibitors to Ambiente. Together, they embody expertise in the export business and out-of-the-box ideas that will surely captivate the discerning taste of the international market,” Suaco-Juan added.

Ambiente is a trade fair recognized as a meeting point for buyers and suppliers from all over the world. The event magnets over 136,000 buyers from 167 countries attracting decision-makers and international trade buyers.

The Philippine delegation is joined by new and long-time exhibitors of Manila FAME, ( the country’s foremost design and lifestyle trade show. As the home and launching pad of Filipino artisans, designers and manufacturers, Manila FAME earned its name as the Philippines’ premier sourcing destination for high-quality export products.

To know more about the country’s upcoming participation in Ambiente 2020, please visit

DTI-CITEM to launch Sustainable Solutions Expo, PH’s first trade show on global sustainable solutions and technologies

  • Sustainable Solutions Expo will focus on food and beverage in its first edition at the World Trade Center Metro Manila on May 21-23, 2020.

SSX PR 1 Photo.jpg

The Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), is organizing a new trade show named the Sustainable Solutions Expo (SSX) that will showcase international sustainable solutions and technologies. Its first edition is set to be launched at the World Trade Center Metro Manila on May 21-23, 2020.

SSX aims to capacitate Philippine micro-, small-, and medium-enterprises (MSMEs) in pursuing more efficient and ecofriendly means of production in line with DTI’s overall thrust towards sustainability, according to CITEM Executive Director Pauline Suaco-Juan.

In its first edition, SSX will focus on the Philippines’ food and beverage industry—highlighting the latest food-related solutions and technologies and championing local food manufacturers and producers that adhere to environmental and economic sustainability.

“SSX: F&B will highlight local and international sustainable solutions and technologies to encourage and capacitate our local MSMEs and other stakeholders in adopting sustainable methods of production and consumption, that are efficient, safe and ecofriendly, across our value chain,” said Suaco-Juan.

Industry players eyed to exhibit will come from the sectors of organic, healthy and natural food; HALAL/Kosher/Fair Trade/Organic certified products; post-harvest handling technologies and facilities; cold chain, refrigeration and storage facilities; green packaging; ingredients and raw materials providers; waste management and recycling; plastic solutions; green engineering technology; certifying bodies and financial institutions; material resource recovery; and transport and logistics.

Meanwhile, invited in SSX’s first edition are food companies, farm cooperatives, non-governmental organizations (NGOs) and Local Government Units (LGUs). Also expected to join are the manufacturers, producers, importers and wholesalers, distributors and retailers, venture capitalists, policymakers and regulators, financial institutions, researchers and members of the academe.

“Through the trade event, our MSMEs will gain access to new technologies that they can adopt for more efficient manufacturing, allowing the country to better integrate into the global supply chain. Further, the event will serve as a vehicle to spread awareness on international sustainability initiatives to encourage the public to adapt green consumption and lifestyle,” she added.

Suaco-Juan said CITEM has partnered with the Export Marketing Bureau (EMB) and the World Wildlife Fund (WWF) and is currently in-talks with United Nations Development Programme (UNDP) and United Nations Industrial Development Organization (UNIDO) to further bolster the event.

SSX: Food and Beverage in Focus

The Philippines is one of Asia’s largest producers of food as its food and beverages (F&B) sector makes up around half of its manufacturing industry.

Roughly 90 percent of the industry’s output is consumed domestically as of 2016 but as quality and efficiency continue to improve, the Philippines will be able to further export opportunities in the region due to its strategic location and membership in various free trade agreements.

According to Suaco-Juan, to strengthen food exports and ensure sustainable growth, the Philippine government recognizes the need for a more efficient and sustainable means and methods of production.

DTI has identified the need to “encourage and support innovation” under its Philippine Development Plan (PDP) 2017-2022 and organize “reverse trade fairs for the manufacturing sector” under its Philippine Export Development Plan (PEDP) 2018-2022 to strengthen value and supply chain linkages and promoting green growth which led to the conception of the SSX: F&B.

“SSX:F&B is also spearheaded to fast track the adoption of sustainable consumption and production in the country and contribute to global efforts in preserving the environment as part of the Philippines’ commitment in the 2030 Sustainable Development Goals (SDGs), also known as the Global Goals, with the United Nations,” said Suaco-Juan.

Local MSMEs gear up for China’s premiere import expo as event countdown continues with less than 50 days to go

  • The China International Import Expo (CIIE) is Chinese President Xi Jinping’s major initiative towards economic openness, globalization and international cooperation.
  • Philippine micro, small and medium enterprises (MSMEs) will be returning to the 2nd CIIE to showcase the country’s top food products.
CIIE - Panda w country flags
CIIE mascot, Jinbao the panda, representing friendship, good fortune and the modern Silk Roads of today.

With the 2nd edition of the China International Import Expo (CIIE) being less than two months away, organizers and exhibitors are now entering the home stretch as they begin final preparations for the upcoming event. CIIE 2019 will open its doors to around 3,000 companies from over 150 countries and regions at the National Exhibition and Convention Center (NECC) in Shanghai, China this 5-10 November 2019.

Currently one of the largest and fastest-developing economies in the world thanks to its large population base, China continues its initiatives for economic openness, globalization and international cooperation through this import-only expo. The enthusiastic response from participants for this year’s edition has already prompted organizers to open the registration for the 3rd CIIE slated for 2020.

This import expo provides an ideal platform for companies and exporters to promote their products, market their brands, sustain business relations and find new trade partners from the second largest economy in the world. According to a recent global economic forecast by Euromonitor, China’s projected economic growth for 2019 through 2021 puts it ahead of the USA in the global economy leaderboard, further augmenting the benefits of potential export deals with the country.

Improved import expo

New categories have been added to this year’s expo, opening up trade opportunities in the industries of autonomous driving technologies and elderly care services. The exhibition area itself has increased from 270,000 to 300,000 square meters to accommodate the number of guests, participants, Fortune 500 companies and events that are all expected to exceed those of last year’s expo.

Of the seven categories under CIIE’s business exhibition, the Philippines will be exhibiting as part of the Food and Agricultural Products sector. The participation, organized by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), is now composed of more than 30 exhibitors set to showcase a wide range of top-notch products and services aimed at China’s fast-growing health and wellness market.

The participating companies from the Philippines’ food and beverage sectors will be exhibiting under the FoodPhilippines banner where they will showcase a wide variety of quality and innovative food products suited for China’s fast-growing health and wellness market.

Except for a few large-scale corporations, the Philippine delegation in the upcoming import expo will mostly be made up of companies from micro- to small-scale enterprises. This is in line with the Philippine government’s push to further strengthen and advance its micro, small and medium enterprises (MSMEs).

“CIIE serves as a perfect example of China’s efforts to further open its market to foreign trade, as well as a new trading platform that promotes the advancement of the overall global economy,” said DTI Undersecretary Abdulgani Macatoman. “It provides great opportunities for our MSMEs to grow their businesses beyond their local operations and capture more sectors of China’s developing market as the Philippines continues to strengthen its bilateral relations with China.”

DTI-CITEM, together with its partner agencies, will be focusing on a smaller MSME and business delegation as they continue to develop this year’s participants for export competitiveness in both the Chinese and global markets.

“We are inviting all trade buyers and guests alike to visit the FoodPhilippines area and discover the best food products that the Philippines has to offer and explore lucrative trade opportunities as our exhibitors deliver top-notch products and services from the Philippines’ food and agricultural industries,” added DTI-CITEM Executive Director Pauline Suaco-Juan.

This participation organized by DTI-CITEM in partnership with the Department of Agriculture (DA), the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Centers (PTIC) in Shanghai, Beijing and Guangzhou.

Exporters from the food and agricultural sectors interested in joining this year’s CIIE may contact Peter Tapang, Project Officer, via email at


PH top food exports take centerstage at IFEX Philippines 2019: NXTFOOD ASIA

  • Presenting “NXTFOOD ASIA,” IFEX Philippines gears up to highlight the country’s “Premium 7” export products and the “Rising Food Stars.”
  • RAPID Growth project will also be launched on the first day of IFEX Philippines. The program is aimed to scale up agri-based farmers and MSMEs of lucrative commodities including cacao, calamansi, coco coir and coffee.


Premium 7
The Philippines’ ‘Premium 7’: banana, cacao, coffee, coconut, mango, pineapple and tuna.

A grand showcase of the innovations and culinary techniques behind the country’s top agricultural export products will be a major highlight of IFEX Philippines at the World Trade Center Metro Manila (WTCMM) on May 24-26, 2019.

Presenting “NXTFOOD ASIA,” IFEX Philippines is gearing up to showcase the innovative use and culinary applications of the country’s ‘Premium 7’ namely coffee, cacao, coconut, mango, pineapple, banana and tuna.

IFEX Philippines is the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients organized by the Philippines’ Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-CITEM).

“Through this showcase of what’s next in Asian food, we want the global buyers to experience the Filipino food innovations that are being done with these commodities and see how they can use these products in the dishes in their respective countries,” she added.

The three-day event will also spotlight the roster of Philippines’ ‘Rising Food Stars,’ which include heirloom rice, calamansi, ube, pili nut, turmeric, moringa or malunggay, muscovado sugar, tamarind, dalandan and a selection of Philippine wines and spirits.

The country’s sauces and condiments will also be featured in the event. These include coco aminos, sarsa, fish sauce or patis, chili sauces, crab fat or aligue, shrimp paste or bagoong, sukang maasim, sukang tuba, sukang pinakurat, sukang iloko and balsamic vinegar, among others.

“To further highlight the Premium 7 and the Rising Food Stars, IFEX Philippines is gearing up for a delectable and sumptuous culinary showcase of the promising export products in the country as it sets the stage for the future of food in Asia,” said Suaco-Juan.

DTI to launch Php 3.7B project to elevate PH export commodities, agrientrepreneurs

To help strengthen the country’s major export commodities, IFEX Philippines will launch on its first day the Rural Agro-Enterprise Partnership for Inclusive Development and Growth (RAPID Growth) project, which is led by the DTI-Resource Generation and Management Service (RGMS) and funded by the International Fund for Agricultural Development (IFAD).

An upscaling of the successful Rural Microenterprise Promotion Programme (RuMEPP), RAPID Growth is a Php 3.7-billion project that aims to propel agriculture-based processing enterprises and entrepreneurial communities to become innovative, productive and competitive so that they will be capacitated in meeting the challenges of the global market.

According to DTI Secretary Ramon Lopez, RAPID Growth will primarily target four agricultural value chains, namely cocoa, coffee, processed fruits and nuts, and coconut.

“These four commodities have lucrative markets, social features and have the potential to provide sustained economic benefits to small farmers and enterprises,” Lopez said.

The project is set to target small farmers and micro-entrepreneurs engaged within the selected commodity chains, further targeting unemployed and underemployed rural women and men. Special focus will be on women, youth and indigenous people. It is set to be initially implemented in six regions, which are regions eight to 13 with 20 target provinces.

“In order to serve as models, four pilot provinces were chosen for each of the priority sectors from among the 20. These provinces are Leyte for its coco coir, Bukidnon for coffee, Davao del Norte for cacao and Agusan del Sur for calamansi,” Lopez explained.

The RAPID Growth Project was proposed to directly address policy commitments of the Philippine Government aligned with the Sustainable Development Goals (SDGs) that are of high relevance in eliminating poverty and reducing inequality.

Anchored in the government’s ‘Pagbabago’ pillar, this project seeks to address the Philippine Development Plan 2017-2022 target outcomes, which are (1) expanding economic opportunities and (2) increasing access to economic opportunities, including smallholder farmers and fisher folks. Likewise, through this project, the DTI is set to prioritize the micro, small, and medium enterprises (MSMEs) as a key pillar of its economic program.

“Various products that are harvested or manufactured by local MSMEs have a huge potential in the export market. The launch of this project in IFEX Philippines shall help shed a light on these products as it elevates the emerging local entrepreneurs and farmer groups,” Lopez added.

To know more about the Philippines’ food export products, visit and sign up for the event. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.