PH healthy, natural and organic goods wow buyers in top trade event in Germany as the country bags over 36M USD export sales

Front View PH Pav
The FoodPhilippines Pavilion at the recently held Biofach.

Healthy, natural and organic food selections from the Philippines delighted European buyers and visitors in the recently held 31st edition of Biofach on February 12-15, 2020, at the Exhibition Centre Nuremberg, Germany.

Biofach is the world’s leading platform for organic food and products with segments ranging across fresh and frozen food, cooking and baking products, snacks and sweets, drinks and food supplements, among others.

Led by the Department of Trade and Industry, through the Center for International Trade Expositions and Missions (DTI-CITEM), eight companies under the FoodPhilippines pavilion sampled various coconut products, muscovado sugar and banana chips to top-level buyers and visitors.

Companies that represented the Philippines were the AG Pacific Nutriceuticals Corporation; Brandexports Philippines; Cardinal Agri Product; Filipinas Organic Coconut Product Corp.; Lao Integrated Farms Inc.; See’s International; Raw Brown Sugar Milling Co.; Inc. and Tongsan Industrial Development Corporation.

CITEM Executive Director Pauline Suaco-Juan said the top-selling products from the Philippines were refined, bleached and deodorized (RBD) coconut oil, coconut cream, virgin coconut oil (VCO), coconut flour and muscovado sugar. Coconut products also showcased were coconut water, coconut sap, vinegar and vinaigrette, coco syrup and sugar, and desiccated coconut.

During the four-day event, the FoodPhilippines delegation bagged a total of 36.37 million US dollars which is more than three-fold CITEM’s target sales of 10.35 US dollars.

Delegation Representatives
The FoodPhilippines delegation at Biofach (From left to right):  Jeanne dela Cruz (Expo Fairs Management), Helen See (See’s Int’l Food Corp.), Donna Lao (Lao Integrated Farms), Kriska Alcantara and Soc Alcantara (Raw Brown Sugar), Karen Adecer (Expo Fairs Mgt.),, Evelyn Lao (Tongsan Int’l), Victoria Arellano (CITEM), Atty. Florian Alcantara (Raw Brown Sugar), H.E. Ma. Theresa De la Vega (Ambassador Extraordinary and Plenipotentiary of the Philippines. to the Federal Republic of Germany), Pablo Aquino (Filipinas Organic), Alan Lau (Tongsan Int’l.), Clarissa Aquino (Filipinas Organic), Lucila Geniston (AG Pacific), Alan Duavan (Tongsan Int’l), Commercial Counsellor Althea Antonio (PTIC-Berlin), Lovely Lato (Lao Integrated Farms) and Tom Medina (Brandexports Philippines).

“Our participation in Biofach has been an all-out success. This signals a strong beginning for our export promotion activities in the food sector this 2020 and we are aiming to sustain this momentum in our strategic overseas trade fair (OTF) participation in other key markets around the world,” said Suaco-Juan. “Buyers and visitors who weren’t able to check out our exhibit in Biofach still have plenty of opportunities to visit us in other shows.”

Aside from Biofach, CITEM also recently led a food delegation in Gulfood in Dubai, UAE and Chocoa in Amsterdam, Netherlands. For 2020, CITEM is set on exhibiting the country’s top and emerging food products in the Food and Hotel Asia in Singapore, China-ASEAN Expo and China International Import Expo in China, and SIAL Paris in France.

This participation under FoodPhilippines is led by DTI-CITEM in partnership with the Philippine Trade and Investment Center in Berlin and the Foreign Trade Service Corps (FTSC), Export Marketing Bureau (EMB) and the Philippine Embassy in Germany as part of the government’s unified effort to promote the Philippines as a source of quality food products in the global market.

Visit citem.gov.ph to learn more about CITEM events.

PH healthy, natural food products head to world’s leading organic food show in Germany

  • Nine PH food producers and manufacturers set to showcase their products at Biofach 2020 in Nuremberg, Germany.
  • CITEM returns to Biofach as it strengthens its promotion of the “organic, healthy and natural” food segment.
Biofach coconut photo.jpg
The Philippines will feature coconut products in Germany.

The Philippines will showcase organic, healthy and natural selections from nine food producers and manufacturers through a country exhibit in the 31st edition of Biofach on February 12-15, 2020, at the Hall 3-A of the Exhibition Centre Nuremberg, Germany.

Biofach is the world’s leading platform for organic food and products with segments ranging across fresh and frozen food, cooking and baking products, snacks and sweets, drinks, food supplements, among others. In 2019, a total of 51,500 visitors and buyers converged. There were 3,273 exhibitor companies from 98 countries, which included 284 exhibitors for Vivaness, the leading trade fair for natural personal care and wellness.

Nine Philippine companies that will showcase their products in Biofach are led by the Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), in coordination with the Philippine Trade and Investment Center (PTIC) in Berlin.

“We are kicking off our 2020 export promotion activities for the food industry with a comeback to the world’s leading platform for organic food in line with DTI’s renewed thrust in elevating the country’s globally competitive food products from the organic, healthy and natural segment,” said Abdulgani Macatoman, DTI Undersecretary for the Trade Promotions Group.

CITEM Executive Director Pauline Suaco-Juan said the Philippines first participated in Biofach through CITEM in 1996 resulting in initial orders of coconut oil-based herbal soap and was succeeded in 1999, which garnered an initial order of US$ 80,000.00 mostly for banana chips.

“As CITEM lead next year’s delegation, the FoodPhilippines pavilion will be located in a new area, Hall 3A, which is near to a main entrance and is clustered together with other exhibits from Southeast Asia,” Suaco-Juan said. “Majority of what we will showcase in our return to Biofach are coconut products with six out of our nine companies being coconut producers and manufacturers.”

The Philippines is known as the second largest coconut producing country in the world. In 2017, the total export amounted to 1.51 billion US dollars with Netherlands and US as the top importing countries, according to the International Trade Centre (ITC). Among the coconut products exported include coconut oil (CNO), desiccated coconut (DCN), copra meal and oleo chemicals.

The country is currently the number one supplier of coconut oil to Germany. Philippine exports to Germany generated 2.62 billion US dollars in 2017, more than half of which came from sales of coconut oil.

Under the FoodPhilippines pavilion, visitors will be able to taste a wide range of coconut selection such as virgin coconut oil (VCO), medium chain triglycerides (MCTs) oil, coconut water, coconut sap, vinegar and vinaigrette, coco syrup, sugar and flour, desiccated coconut, coconut cream and coco crisps. Also featured in the pavilion are banana chips, cacao chips and muscovado sugar.

Nine companies that are set to bring organic, healthy and natural goods are the AG Pacific Nutriceuticals Corporation, Brandexports Philippines, Cardinal Agri Products, CJ Uniworld Corporation, Filipinas Organic Coconut Product Corp., Lao Integrated Farms Inc., See’s International, Raw Brown Sugar Milling Co., Inc. and Tongsan Industrial Development Corporation.

Suaco-Juan noted that all organic foods and non-food products that will be exhibited are certified under the European Union (EU) Organic Regulation and passed the International Federation of Organic Agriculture Movements (IFOAM) accreditation guidelines.

Agribusiness forums lead seminars at this year’s IFEX Philippines NXTFOOD ASIA

  • The 13th edition of the IFEX Philippines opens this weekend with a slew of food-tasting and knowledge-sharing activities.
Elisha's link (DSC_0119) [cropped 2].jpg
Philippine dried mango facility

MANILA, Philippines – The biggest international food fair in the country opens its doors this May 24-26 to welcome local and foreign trade buyers and food enthusiasts at the World Trade Center Metro Manila (WTCMM). Featuring the Premium 7 (coffee, cacao, coconut, mango, banana, pineapple, tuna) and Rising Stars (heirloom rice, calamansi, ube, pili nut, turmeric, malunggay, muscovado sugar, tamarind, dalandan) in the Philippine food export industry, IFEX Philippines is set to delight visitors with its various components and special settings designed to highlight and showcase Philippine food, ingredients and cuisine.

Organized by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), IFEX Philippines NXTFOOD ASIA brings the latest in the Philippine food scene to the tradeshow floor.

Along with more than 600 exhibitors and three full days of various food-tasting activities, IFEX Philippines will also host a slew of food export seminars featuring tracks on agri-investment and foreign market entry requirements.

These free seminars will be conducted by industry experts and leading practitioners to share their insights on the latest trends, innovations and best practices in the food exporting and servicing sector.

Knowledge sharing sessions

Day one of the food fair will start things off with the Agribusiness Investment Forum by the Department of Agriculture’s Agribusiness and Marketing Assistance Service (DA-AMAS). This forum will include tracks on pig husbandry, goat production and natural farming. Together with these agri-investment forums, day one will also feature Market Entry Requirement Tracks for the UK and Chinese markets, as well as a talk on market value-adding concepts.

Elisha's link (ttb).jpg
Harvesting raw cacao beans

 

The second day of the show will feature another round of Agri-investment Forums covering aquaculture, agri-technologies, high-value crops and cacao production. In addition, IFEX will also be hosting an exciting forum focused on The Business of Cacao with panelists from the Philippine and European cacao industries. There will be another market entry requirement track that will discuss Australia’s Food Regulatory System and Export Requirements. To cap off the second day of seminars, there will be a track discussing how entrepreneurs can properly handle and manage their intellectual property rights.

Discover the latest market trends in the food exporting industry with these knowledge-sharing sessions on the first and second days of IFEX Philippines NXTFOOD ASIA on the 24th and 25th of May 2019 at the World Trade Center Metro Manila.

Visitors may also visit the featured special settings and participate in the different food-tasting activities scheduled throughout the entire event. These include Food Philippines, Asian Food Champions, Islands on a Plate, Flavors and Spices Garden, The Cold Room: Seafood at Sub-Zero, Philippine Cacao and Tropical Wines and Spirits.

This year’s edition of IFEX Philippines is co-organized with the DTI’s Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).

“KNOWLEDGE SHARING SESSIONS”

IFEX Food Export Seminars

Get ahead with the latest market trends and tools of the trade in the food exporting industry at the IFEX Food Export Seminars where the latest trends, innovations and best practices in the food exporting and servicing sector will be discussed by industry experts and practitioners.

Seminar tracks like the Agri-Investment Forum by the Department of Agriculture-Agribusiness and Marketing Assistance Service (DA-AMAS), Market Entry Requirement Tracks for the Australia, China and UK markets, and Market Compliance Tracks such as Kosher and Intellectual Property Rights will give ample learning opportunities to food SMEs that aim to succeed in the industry.

For more information on the schedule of seminars and activities, visit www.ifexphilippines.com.

 

PH top food exports take centerstage at IFEX Philippines 2019: NXTFOOD ASIA

  • Presenting “NXTFOOD ASIA,” IFEX Philippines gears up to highlight the country’s “Premium 7” export products and the “Rising Food Stars.”
  • RAPID Growth project will also be launched on the first day of IFEX Philippines. The program is aimed to scale up agri-based farmers and MSMEs of lucrative commodities including cacao, calamansi, coco coir and coffee.

 

Premium 7
The Philippines’ ‘Premium 7’: banana, cacao, coffee, coconut, mango, pineapple and tuna.

A grand showcase of the innovations and culinary techniques behind the country’s top agricultural export products will be a major highlight of IFEX Philippines at the World Trade Center Metro Manila (WTCMM) on May 24-26, 2019.

Presenting “NXTFOOD ASIA,” IFEX Philippines is gearing up to showcase the innovative use and culinary applications of the country’s ‘Premium 7’ namely coffee, cacao, coconut, mango, pineapple, banana and tuna.

IFEX Philippines is the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients organized by the Philippines’ Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-CITEM).

“Through this showcase of what’s next in Asian food, we want the global buyers to experience the Filipino food innovations that are being done with these commodities and see how they can use these products in the dishes in their respective countries,” she added.

The three-day event will also spotlight the roster of Philippines’ ‘Rising Food Stars,’ which include heirloom rice, calamansi, ube, pili nut, turmeric, moringa or malunggay, muscovado sugar, tamarind, dalandan and a selection of Philippine wines and spirits.

The country’s sauces and condiments will also be featured in the event. These include coco aminos, sarsa, fish sauce or patis, chili sauces, crab fat or aligue, shrimp paste or bagoong, sukang maasim, sukang tuba, sukang pinakurat, sukang iloko and balsamic vinegar, among others.

“To further highlight the Premium 7 and the Rising Food Stars, IFEX Philippines is gearing up for a delectable and sumptuous culinary showcase of the promising export products in the country as it sets the stage for the future of food in Asia,” said Suaco-Juan.

DTI to launch Php 3.7B project to elevate PH export commodities, agrientrepreneurs

To help strengthen the country’s major export commodities, IFEX Philippines will launch on its first day the Rural Agro-Enterprise Partnership for Inclusive Development and Growth (RAPID Growth) project, which is led by the DTI-Resource Generation and Management Service (RGMS) and funded by the International Fund for Agricultural Development (IFAD).

An upscaling of the successful Rural Microenterprise Promotion Programme (RuMEPP), RAPID Growth is a Php 3.7-billion project that aims to propel agriculture-based processing enterprises and entrepreneurial communities to become innovative, productive and competitive so that they will be capacitated in meeting the challenges of the global market.

According to DTI Secretary Ramon Lopez, RAPID Growth will primarily target four agricultural value chains, namely cocoa, coffee, processed fruits and nuts, and coconut.

“These four commodities have lucrative markets, social features and have the potential to provide sustained economic benefits to small farmers and enterprises,” Lopez said.

The project is set to target small farmers and micro-entrepreneurs engaged within the selected commodity chains, further targeting unemployed and underemployed rural women and men. Special focus will be on women, youth and indigenous people. It is set to be initially implemented in six regions, which are regions eight to 13 with 20 target provinces.

“In order to serve as models, four pilot provinces were chosen for each of the priority sectors from among the 20. These provinces are Leyte for its coco coir, Bukidnon for coffee, Davao del Norte for cacao and Agusan del Sur for calamansi,” Lopez explained.

The RAPID Growth Project was proposed to directly address policy commitments of the Philippine Government aligned with the Sustainable Development Goals (SDGs) that are of high relevance in eliminating poverty and reducing inequality.

Anchored in the government’s ‘Pagbabago’ pillar, this project seeks to address the Philippine Development Plan 2017-2022 target outcomes, which are (1) expanding economic opportunities and (2) increasing access to economic opportunities, including smallholder farmers and fisher folks. Likewise, through this project, the DTI is set to prioritize the micro, small, and medium enterprises (MSMEs) as a key pillar of its economic program.

“Various products that are harvested or manufactured by local MSMEs have a huge potential in the export market. The launch of this project in IFEX Philippines shall help shed a light on these products as it elevates the emerging local entrepreneurs and farmer groups,” Lopez added.

To know more about the Philippines’ food export products, visit www.ifexphilippines.com/ and sign up for the event. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.

PH eyes bigger share of Taiwanese market at Food Taipei 2018

DTI-CITEM targets $25M export sales in major Taiwan int’l food trade show

Food Taipei 2018

Team Asia’s Supercoco is one of the brands participating in the FoodPhilippines Pavilion at FOOD TAIPEI 2018.

The Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), looks to drive up more export opportunities in the international food market as it returns to the 28th Taipei International Food Show (TIFS), popularly known as FOOD Taipei, on June 27-30, 2018, at the Taipei Nangang Exhibition Center, Taipei City, Taiwan.

“The Philippines will once again host a festive food exhibit in the upcoming FOOD Taipei as part of our intensified campaign to promote Philippine local food products in the global market,” said DTI Undersecretary for Trade and Investment Promotion Group (TIPG) and concurrently CITEM Officer-in-charge (OIC) Nora K. Terrado.

Last year, Philippine food companies generated US$23.4 million worth of export sales in the event. Sixteen firms forming the Philippine delegation in TIFS 2017 surpassed the target sales of US$22 million and exceeded the previous US$21.58 sales generated in 2016 by 8.4 percent.

For this year’s participation, DTI-CITEM is eyeing to generate US$25 million worth of export sales as it seeks to bring 17 companies under its wing.

Organized by the Taiwan External Trade Development Council (TAITRA), FOOD Taipei is considered as one of Asia’s leading food shows that links the entire food industry supply chain in Taiwan, other countries and economies—from agriculture and aquaculture, refrigeration, processed food, food machinery, packaging and packaging equipment.

Held for 28 years, it has established itself as a premier strategic platform for industry players to showcase their products in Taiwan and other overseas markets. The four-day event is held in conjunction with TAIPEI PACK, FOODTECH & PHARMATECH TAIPEI, TAIWAN HORECA and HALAL TAIWAN.

“Aside from the Taiwanese market, FOOD Taipei is also a great platform to target other global buyers as it gathers importers, wholesalers, distributors, hotel owners and representatives, restaurant and bakery owners and online retailers from China, Japan, Hong Kong, Malaysia, the US and Singapore, among others” said Terrado.

In 2017, it was participated by 1,717 exhibitors with a total of 4,011 booths, including participating representatives from 36 countries to cover every link of the supply chain in Taiwan.

“For this year’s participation, we look to further strengthen our market foothold in Taiwan which is known for its diverse culinary culture. It also has a high demand for agri-commodities and tropical food products that are abundant in the Philippines,” explained Terrado.

Among the Philippines’s best sellers in the event were ready-to-drink tropical fruit juices and preserves; canned tuna; coconut products, such as virgin coconut oil, coconut cream, sugar and medium chain triglycerides (MCT); muscovado sugar in powder form and rock form; banana chips; soft-serve ice cream mix, cones and waffles; and herbal tea, MX3 coffee and food supplements.

Based on the data of the Philippine Statistics Authority, Taiwan is the Philippines’ 8th largest trading partner, 10th largest export market, 8th biggest source of imports, as well as the 2nd biggest foreign direct investor as of 2017.

According to Euromonitor, retail sales in the packaged food market in Taiwan were estimated to reach over US$7.6 billion in 2016, representing a growth rate of 11.7% or over US$797 million since 2012. By the year 2021, retail sales in the packaged food market in Taiwan is expected to reach over US$8.7 billion.

According to the Ministry of Economic Affairs, Department of Statistics, retail sales in Taiwan in 2015 were $38.3 billion, a 3.8% increase over 2014. In 2015, convenience stores generated US$9.8 billion sales, followed by hypermarkets’ US$6.1 billion, supermarkets’ US$6 billion and other outlets including wet markets, mom-and-pop stores and e-commerce sales amounting to US$5.8 billion.

FoodPhilippines in Food Taipei is a branding initiative of CITEM, the export promotion arm of DTI together with the Manila Economic and Cultural Office (MECO).  It spearheads the efforts of the government in promoting the Philippines as a source of quality food products in the global market.

This participation is undertaken in cooperation with the Export Marketing Bureau of DTI and the Philippine Trade and Investment Center (PTIC) in Taiwan.

For more information on its services and events, please log on to http://www.citem.gov.ph.

 

Food Philippines to showcase bestsellers in the world’s largest food fair

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), is gearing up for the country’s much-awaited participation in Anuga, the world’s largest and most important food and beverage fair slated in Cologne, Germany on October 10-14, 2015.

The Philippine Pavilion at the Koelnmesse in Cologne will showcase the newest products of 30 premium food companies with culinary demonstrations and unlimited  food sampling. A highlight of the Philippine presence in Anuga will be business matching activities and a Philippine Business Presentation before European trade buyers.

THE PHILIPPINE COCONUT (left) and cacao beans (right).
THE PHILIPPINE COCONUT (left) and cacao beans (right).

“The country’s presence in Anuga will be themed under the industry brand of Food Philippines. Anuga is considered by food and beverage industry players as the leading source of information on product trends, innovative products and distribution schemes. It is the ideal platform to reinforce the country’s brand promotion of the Food Philippines Premium 7, which include banana, cacao, coconut, coffee, mango, pineapple, and tuna,” said Rosvi Gaetos, Executive Director of CITEM.

Philippine mango – dried mangoes (foreground) and fresh mango (background).
Philippine mango – dried mangoes (foreground) and fresh mango (background).

Thirty Philippine food manufacturers will join the world’s leading food fair for the retail trade,  food service, and manufacturing market. They will carry a wide range of the country’s bestselling food export products like seafood, tropical fruit products, organic muscovado sugar, coconut products, among many others. New food applications and derivatives like coconut chew, coconut flour, frozen tropical fruits, and pouch tuna will be presented to approximately 155,000 decision-makers from  the  retail, manufacturing, and food service sectors visiting Anuga.

BANANA CHIPS (left) and dried pineapple chews (right).
BANANA CHIPS (left) and dried pineapple chews (right).

The Philippine delegation to Anuga will be led by Trade and Industry Secretary Gregory Domingo and Undersecretary Ponciano Manalo, Jr. of the Industry Promotions Group (IPG), who will meet with key food importers and distributors in Europe to boost  Philippines-EU trade relations, especially in the  light of the Philippines being the only Southeast Asian country accorded with the GSP+ status for 10 years (2014-2024).

The country’s participation in this major industry event will highlight the potential benefits of the European Union (EU) GSP+ to the Philippines. Exports of the Philippines to the EU are expected to increase after the country’s official inclusion in the EU GSP+ Program in December last year. More products will be accorded zero duty.

TUNA tops the list of the seafood that the Philippines exports to the EU.
TUNA tops the list of the seafood that the Philippines exports to the EU.

“We at DTI and CITEM are confident that trade buyers from the food and beverage industry all over the world will find our product lineup to be refreshing and even inspirational. It is going to be a ‘Taste by Design experience,’” said Undersecretary Manalo.

DTI has been campaigning recently about the advantages of exporting under the EU GSP+ scheme, and encouraging qualified exporters to maximize opportunities from the said scheme. The EU GSP+ is a system of tariff preferences granted unilaterally by the EU to products originating from developing countries. It is a special incentive arrangement for sustainable development and good governance in the form of zero duties.

PH muscovado sugar sweetens your way to a healthier lifestyle

muscovado sugar to be featured by Food Philippines
Muscovado sugar, promoting a healthy and quality lifestyle among the Middle East consumers, will be featured at the Philippines Pavilion in the 20th “Gulfood: The Gulf Food Hotel and Equipment Exhibition and Salon Culinaire.” The show is slated at the Dubai World Trade Center, Dubai, UAE on Feb. 8-12, 2015.

As the awareness and drive to maintain a healthy lifestyle grows globally, demand for healthy foods consequently increased.

Naturally processed muscovado sugar from the Philippines, regarded as a healthy food has gained popularity in the international market, which industry is growing by 22 percent each year. Latest available figures in 2013 show that export of muscovado sugar attracts both trade and businesses from around the world, with total export reaching 1,829.31 metric tons.

Muscovado, is a type of unrefined brown sugar, considered as the purest form of sugar, with a strong molasses flavor, slightly stickier than most brown sugars. Also known as “Barbados sugar” or “moist sugar,” it owes its distinct flavorful taste and color from the sugarcane juice it is made from.

At the 20th “Gulfood: The Gulf Food Hotel and Equipment Exhibition and Salon Culinaire” slated at the Dubai World Trade Center, Dubai, UAE on Feb. 8-12, 2015, muscovado sugar will be featured at the Philippine pavilion, promoting a healthy and quality lifestyle among the Middle East consumers.

“With the wide acceptance and appreciation of the Philippines’ healthy and natural foods worldwide, we are delighted to bring the Philippines’ healthy muscovado sugar to the Middle East region, particularly at the 20th Gulfood,” said Rosvi Gaetos, Executive Director of the Center for International Trade Expositions and Missions (CITEM), adding that the country’s muscovado sugar responds very well to the global need for healthier food options.

Source muscovado sugar and other healthy food finds from Food Philippines!
Source muscovado sugar and other healthy, natural food finds from Food Philippines!

Throughout most of history, sugar-making has been a closely guarded secret until the 16th century when the process of making unrefined dark brown sugar became known to many. The 18th century then marked the start of sugar trade becoming an important economic activity, with tropical regions, like the Philippines, putting up sugarcane plantations. Large quantities of muscovado sugar produced in the country were imported to the US in the early 20th century.

In the late 20th century, with a more health-conscious public, consumers consider muscovado sugar as a healthier alternative for refined sugar because it is naturally produced without chemicals. When produced under regulated conditions, muscovado sugar is nutritionally richer than other sugars, and retains most of the natural minerals inherent in sugarcane juice. It is an essential ingredient in making chocolate and Philippine delicacies, and goes well with coffee and other beverages.

Along with the Philippine muscovado sugar, a select group of 24 Food Philippines companies will bring to Gulfood the country’s halal, natural, and organic food products with fair trade, organic, and halal certifications and approval from the Food and Drug Administration (FDA), British Retail Consortium (BRC), Good Manufacturing Practices (GMP), SGS, and International Organization for Standardization (ISO) 9000.

Food Philippines is the industry brand for the food sector which unifies the overseas promotional efforts of the CITEM, the export promotions arm of the Philippines Department of Trade and Industry (DTI). Under this national brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of fresh fruits and marine products.

Philippines’ presence in Dubai this February will help solidify CITEM’s branding campaign cycle for 2015, following a successful run in the recently concluded 40th edition of Winter Fancy Food Show, the West Coast’s largest specialty food and beverage event held in the US.

Food Philippines is also scheduled to participate in Japan for the 40th edition of FOODEX Japan 2015 slated this coming March 3-6. FOODEX Japan is considered the Asia’s number one professional trade show for food and beverage.

Read more here about the Philippines’ participation in the 20th Gulfood.

Healthy, natural Food Philippines grabs spotlight in Taipei food show

Ten Philippine food companies representing the official country brand Food Philippines, brought the country's "power fruits" and their derived products to international recognition once again in the country's participation in the 24th Taipei International Food Show (TIFS) on June 25-28, 2014 at the World Trade Center, Taiwan.

The Philippine "power fruits" or those fruits that are making waves in the world export market such as coconut, pineapple, mango, banana, among others, including their processed forms, once again proved their international appeal as Food Philippines carried its banner theme, "healthy, natural, and organic products" to the trade fair, which resulted in a successful participation.

Philippines Pavilion
The predominantly white and wooden booth of the Food Philippines pavilion in TIFS was inspired by the pavilion design in FOODEX Japan.

The country's second participation in TIFS was spearheaded by the Center for International Trade Expositions and Missions (CITEM), export promotions arm of the Department of Trade and Industry (DTI), with assistance from the Manila Economic and Cultural Office (MECO) Office in Taiwan.

The 108 sqm-space Philippines Pavilion accommodated 10 local SMEs, namely: Alter Trade Corporation; Andy Albao Enterprises; DLA Naturals; Fruits of Life; M. Lhuillier Food Products, Inc.; Miesto International Foods, Corp.; See’s International Foods, Corp.; Team Asia Corp.; Tiongson Marketing and Export Services; and Tropicana Food Products, Inc., who showcased 13 new products in the Taiwanese market.

food sampling for visitors and buyers
The Food Philippines pavilion had a non-stop food sampling for the visitors and buyers of Food Taipei held on June 25-28, 2014 at the Taiwan World Trade Center.

 

"It was a mission accomplished for our local exporters who joined TIFS because they had good sales and received numerous business inquiries. There were big buyers who met with several of our exhibitors and it was a very good opportunity to increase our local food exports in Taiwan," said Ms Rosvi C. Gaetos, executive director of CITEM.

The Philippine exhibitors in TIFS received 125 inquiries from buyers and a total sales of US$13.7 million, surpassing its US$10 million target. In the said show attended by 65,000 visitors and over 7,400 buyers, the country's most attractive and top selling products were: coconut products, virgin coconut oil, coco powder, coco cream, natural buco juice, muscovado sugar, flavored jellies, and dried fruits, particularly mangoes, pineapples, and coconut, which are aligned with the growing demand of the Taiwanese market for healthier and more natural food options. The country’s notable food products were also featured by the show's organizer in their website during the four-day trade fair.

Ms. Gaetos added that another breakthrough from the show is that exportation of Philippine pineapple is now allowed in Taiwan, and current assessment of Philippine fresh banana and mango is being conducted. This was discussed during the Philippine project coordinator's meeting with Deputy Director Daniel Tse-Wei of the Bureau of Animal and Plant Health Inspection and Quarantine Council of Agriculture (BAPHIQC).

stand-by chef
A stand-by chef put on display the sample Filipino dishes and food products that are healthy, natural and organic.

"Our participation in TIFS is one of the strategic ways to strengthen ties with Taiwan, and we are committed to assist the local exporters to promote their products and to sustain our global standing as a leader in healthy and natural tropical fruits and processed food exports in Asia and rest of the world,” Ms. Gaetos furthered.

exhibitors from the Philippines accommodating inquiries
Representatives of a Philippine company accommodate inquiries while showing their products at the front booth. The Philippines pavilion was located at the 4th floor, Hall N of Taiwan's World Trade Center.

The country's active involvement in international trade fairs spearheaded by DTI's CITEM is part of the country's objective to increase the total food exports growth this year, which is in turn, part of the overall projected economic growth of 7%, a few digits higher compared to the 6.3% increase estimated by the International Monetary Fund for the Philippines.

TIFS is one of the most important foods and beverage shows in Asia. This year's edition was a 5-in-1 show which included Food Taipei, Foodtech and Pharmatech Taipei, Taipei Pack, Taiwan HORECA, and Taiwan Halal. It featured a total of 1,561 exhibitors from 35 countries, showcasing the food, food machinery, packaging, hospitality, and halal industries. There were six countries who were first-time participants in TIFS namely, Austria, Colombia, Croatia, Greece, Macedonia, Mexico, Swaziland, and Vietnam. This year's edition of TIFS reported a 13% increase in international buyers.

This trade fair was organized by Taiwan External Trade Development Council (TAITRA) and jointly sponsored by the government, industry associations, and several commercial organizations.

 

Negros Island Targets a Slice of US$ 9 Billion Arabica Coffee Market

With its participation in FOODEX Japan 2012, Negros Island eyes the US$ 9 billion global market for Arabica coffee.

Negros Island is located in the Visayas Region of the Philippines and is divided into two provinces: Negros Oriental and Negros Occidental. Besides coffee production, Negros is the country’s prime producer of sugar.

The Negros Island Sustainable Agricultural and Rural Development Foundation, Inc. (NISARD) leads Negros Island’s participation and the foundation’s Arabica Expansion Program plans to positions the island as a major supplier of organic Arabica coffee in Asia with aims of growing one million organic Arabica trees by 2013 with nurseries established in assisted community organizations. The program also helps provide additional income to coffee farmers and protect the remaining forest cover in Negros Island.

Along with organic coffee, Negros Island’s FOODEX participation will also highlight other products like muscovado sugar, unpolished rice, herbal products and essential oils.

Read more about Negros Island’s FOODEX 2012 participaton