Tag Archives: philippines

Lifestyle Philippines joins NY NOW 2015

Under the Lifestyle Philippines brand, a strong contingent of 19 Philippine manufacturers/exporters will represent the Philippines in the 2015 edition of NY NOW slated at the Javits Convention Center in New York City on August 16-19.

Lifestyle Philippines is a curated exhibition of creative enterprises reinterpreting the Philippines’ rich heritage and artisanal soul for modern living. For its maiden launch in NY NOW 2015, the government branding aims to position the Philippines as a sourcing destination for finely-crafted lifestyle products for the world market.

NY NOW is a bi-annual trade show for home and lifestyle products and is a premiere market for all new and on trend in specialty retail. It features three collections: Home, Lifestyle and, Handmade.

“To boost the country’s export sales, the country’s first participation in NY NOW will not only strengthen the Philippine design identity but shall expand opportunities for our home, lifestyle, and fashion sectors as well,” said Center for International Trade Expositions and Missions (CITEM), Executive Director Rosvi Gaetos.

The participating companies under the Home sector are: Alice Blue Candles & Home Fragrances, Arden, Art n Nature, CSM Philippines, Finali, Klassy Collections, Lightworks, Markalex Creative Craft Corp., Mil Export Philippines, Nature’s Legacy, and Venzon Lighting.

The companies which will take part under the Fashion sector are: Ann Ong, Beatriz, Crystal Seas, kitSilver Jewellery, Larone, Megabijoux, Risqué Designs, and The Tannery Manila.

Strengthening the country’s participation are 3 themes: “Industrial Craft” emphasizes the industrial making process of molding and casting, welding, CNC machining, laser-cutting, and 3D printing, accenting the marriage of linear and geometrical structures with a more subdued color palette; “Terno Patterno” underlines traditional motifs imbued with patterns and bold colors for a modern revamp; and “PriMo (Primitive Modern)” that juxtaposes geometric and organic elements that are raw and primitive with postmodernist designs that are ornate and ablaze with colors.

The country’s first participation in New York’s leading trade fair is spearheaded by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI).

NY NOW 2015 will accommodate 2,600 exhibitors and thousands of lines under 400 categories, 35,000 buyers representing 20,000 companies coming from 50 states, as well as a number of attendees from 80 foreign countries, including the Philippines.

For more information on Lifestyle Philippines at NY NOW 2015, interested parties can visit www.manilafame.com/nynow2015/

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PH identified as a potential ally of European Union on sustainable management

In December 2014, the Philippines has been granted Generalized System of Preferences Plus (GSP+) by the EU that provided duty free entry to the region for important Philippine exports including food products such as coconut and marine products, processed fruits, prepared food, animal and vegetable fats and oils. Using the GSP+ grant, the Philippine exporters now have the opportunity to bring more than 6,000 products to 28 EU-member countries at zero tariff.

The inclusion of the Philippines in the GSP+ scheme boosts the country’s agriculture and fisheries sector, particularly the tuna industry of General Santos City in Mindanao, according to Philippine Department of Agriculture (DA) Secretary Proceso Alcala.  Home to six tuna canneries and big tuna fishing companies, the tuna capital of the Philippines sees sales boost from the EU because of the grant.  The Philippines’ Bureau of Fishery and Aquatic Resources (BFAR) states that the EU is a major export market for the country’s marine and seafood products.

tuna (1)

As the world’s biggest fish importer, the EU follows a strict policy in filtering which marine and seafood products enter their market through Illegal, Unreported, and Unregulated Fishing (IUUF) regulation. The regulation allows only the fish products deemed legal by the EU-member country concerned to enter the EU market.

The Philippines was given the “green card” to bring in the country’s marine and seafood products to EU, which was previously put on hold for ten months. The country’s effort to cooperate in fighting illegal, unreported, and unregulated fishing through Republic Act (R.A.) 8550, a national policy that will ensure compliance with international agreements on fishing, has been acknowledged by the EU.

With the Philippines’ efforts to help prohibit illegal fishing and protect marine resources, the EU considers the country as a valuable ally on sustainable management within global and regional organizations, thus giving the Philippines an opportunity to bring our premium food products to the EU market.

On October 10-14, 2015, Food Philippines will bring Philippine tuna and its food applications to Anuga, the world’s largest and most important food and beverage fair, slated at the Koelnmesse in Cologne, Germany. With canned and processed tuna on top of the list, the Philippines’ fish products exports to the EU market amount  to USD180 million annually.

powerfruits

Tuna is among Food Philippines’ premium seven food products which will be featured at the Philippine Pavilion together with banana, cacao, coconut, coffee, mango, and pineapple. The country’s delegation to Germany will bring processed fruits derived from the premium seven (dried mangoes, dried pineapple, dried young coconut, coconut gel, dried banana, banana chips, fruit preserves, fruit-based ingredients, canned juices, and dried fruits and nuts); canned and frozen seafood; breads and confectioneries; snacks and noodles; and sauces and condiments, backed by strict adherence to international food standards.

Food Philippines is the industry brand for the food sector which unifies the overseas promotional efforts of the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI). Under this industry brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of tropical fruits and marine products.

The Philippine pavilion at Anuga will be located at Hall 1 – Booth Nos. D30-E39 / D40-E49.

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Philippine power fruits catering to the health and wellness needs of the discriminating EU market

Food Philippines is geared up to feature the country’s premium tropical fruits in Anuga, the world’s largest  and most important food and beverage fair, slated at the Koelnmesse in Cologne, Germany on October 10-14, 2015. A select group of 32 Food Philippines exhibitors will showcase healthy and natural products derived from “power fruits” such as coconuts, bananas, mangoes, and pineapples.

The food and beverage industry is one of Europe’s most important and dynamic industrial sectors, with tropical fruits being niche products in the region. European Union (EU) consumers are shifting from basic fruit towards more exotic and tropical fruits that have healthy benefits. As some fruits are not locally grown in the EU while some are only produced seasonally, the region heavily relies on importing fresh and processed tropical fruits from different countries including the Philippines.

The EU is ranked as the fourth most important trading partner of the Philippines, with Germany as the largest trading partner in the region. EU sources 75 percent of its coconut oil imports from the Philippines. Additionally, it is one of the leading regions with the most demand of Philippine mangoes and pineapples.

“The increasing demand for food products that meet EU consumers’ standards for safety, taste, health, and nutrition poses a huge opportunity for Food Philippines exporters,” said Center for International Trade Expositions and Missions (CITEM) Executive Director Rosvi C. Gaetos, adding that the Philippine “power fruits” are not only rich in vitamins and minerals but are likewise considered as superior in taste and aroma.

As the world’s leading trade fair for food exporters, Anuga is a significant business platform for the Philippines’ “power fruits” and food products derived from them. These “power fruits” are deemed to be the best-tasting as well as nutritious fruits in the world, owing to the country’s tropical weather and soil.

Food Philippines is geared up to feature the country’s premium tropical fruits in Anuga , the world’s largest  and most important food and beverage fair, slated at the Koelnmesse in Cologne, Germany on October 10-14, 2015. A select group of 32 Food Philippines exhibitors will showcase healthy and natural products derived from “power fruits” such as coconuts, bananas, mangoes, and pineapples.

Food Philippines is geared up to feature the country’s premium tropical fruits in Anuga , the world’s largest and most important food and beverage fair, slated at the Koelnmesse in Cologne, Germany on October 10-14, 2015. A select group of 32 Food Philippines exhibitors will showcase healthy and natural products derived from “power fruits” such as coconuts, bananas, mangoes, and pineapples.

The Philippine coconut is famous for its distinct flavor, fragrance, and texture, which very well responds to the global need for healthy and natural food products. Coconut water and meat are rich in potassium and magnesium, and contains a considerable amount of vitamin B, which aims in strengthening the muscles, preventing fatigue, and maintaining normal heart function. It has the ability to clear up and moisturize the skin from within, aids in the prevention of indigestion, boosts hydration, reduces blood pressure, and pushes out urinary stones. The Philippines’ coconut exports have diversified over the years, ranging from food and non-food products, enabling this palm to gain the distinction of being called the “tree of life.”

The Philippine banana industry is one of the best-performing agricultural products of the country. Banana is high in potassium and low in salt which helps stabilize blood pressure and prevent stroke. The fruits’ varieties include saba or Cardava, lacatan, latundan, bongolan, Cavendish, señorita, chiquita, bangara, and kadulce from Tacloban, tindok from Cebu, among others, each with distinct flavor and quality. Research shows that the Cardava variety, used in making the famous banana chips, is rich in potassium and dietary fiber, thus, aids in fighting arthritis, heart disease, gastric ulcer, anemia, and depression. Banana is one of the oldest cultivated crops in the Philippines with plantations of 450,125 hectares across the country. Two-thirds of bananas exported are grown in the Philippine region of Mindanao, where the humid climate and rich soil allow it to grow in abundance.

The country is one of the largest exporters of pineapples in the world. Majority of Philippine pineapples are produced in the island of Mindanao, where volcanic ash soil and climate create a suitable environment for pineapple production. The proximity of pineapple plantations to its ports ensures the freshness of the fruit. As an excellent source of vitamin C, pineapple helps combat the formation of free radicals that cause cancer and also improves skin texture. Since pineapple is rich in fiber, it also promotes healthy digestion and prevents diabetes.

Another power fruit from the Philippines is the world’s “queen of fruits,” mango, which is also the country’s national fruit. Considered to be sweetest in the world, it is abundant in the Philippines because of the country’s warm, dry weather and well-drained soil. Mango is rich in vitamins A, B-6, C, and K, and carotenoids that strengthen the immune system; antioxidant that fights leukemia as well as colon, breast, and prostate cancers; and iron that is effective in fighting anemia. When the fruits are ripened on the tree and picked just before full ripeness, it produces an aromatic smell and sweetness, which makes it the source of the most successful commercial products available in the market. The Philippine mango exports amount to USD 12 million, showing a 15.4 percent growth rate from January to September 2014 as compared to that of the same period in 2013.

Spearheaded by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI), the country’s delegation to Germany will bring processed fruits (dried mangoes, dried pineapple, dried young coconut, coconut gel, dried banana, banana chips, fruit preserves, fruit-based ingredients, canned juices, and dried fruits and nuts); canned and frozen seafood; breads and confectioneries; snacks and noodles; and sauces and condiments, backed by strict adherence to international food standards.

The delegation consists of food companies committed to continuous product improvement to provide the highest level of quality food products, making sure to offer products designed to meet the needs of its various clients – manufacturing sector, food service sector, and retail mainstream market. By adopting current organic farming and manufacturing practices while using the best and safest technology, these Food Philippines companies use techniques in processing that allow the retention of the raw materials’ natural flavor, color, and aroma while prolonging shelf life.

Food Philippines is the industry brand for the food sector which unifies the overseas promotional efforts of CITEM. Under this industry brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of tropical fruits and marine products.

The Philippine pavilion at Anuga will be located at Hall1.1 Aisles – D030g, D040g, E039g, and E049g.

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HallONE’s Maiden Showcase at IFEX Philippines 2015 Generates Outstanding Results

In line with its mission to promote, celebrate and inspire Filipino craftsmanship and creativity, HallONE, the country’s venue brand for year-round product sourcing, creativity and design-driven events, marked its first participation in the IFEX Philippines 2015 with a superb number of inquiries and interest from local and foreign trade buyers.

The successful 10th edition of the International Food Exhibition (IFEX) Philippines was held at the SMX Convention Center on May 21-24, 2015, as one of the parallel activities of the APEC Summit this year hosted by the Philippines. The Center for International Trade Expositions and Missions (CITEM), export promotions arm of the Department of Trade and Industry, organized the biennial IFEX Philippines.

The attractive HallONE display created an immense impact to the buyers and visitors coming up in the second floor of the SMX Convention Center on May 21-24, 2015.

The attractive HallONE display created an immense impact to the buyers and visitors coming up in the second floor of the SMX Convention Center on May 21-24, 2015.

“The inspiring success of HallONE in the recently concluded IFEX Philippines proves that it is a reliable wing in our agency’s promotion of the country’s export industry. With the sustained and steadfast conduct of activities in HallONE through product sourcing, creativity and design-driven events, exhibitions, and stakeholder support services, CITEM fortifies its position as the export promotions arm of the Philippine Department of Trade and Industry,” said Ms. Rosvi C. Gaetos, Executive Director of CITEM.

HallONE exhibited some of the newly launched artisanal and distinctive food products which elicited very strong interest and 116 inquiries from Philippine company owners and 25 inquiries from various foreign buyers including those from the United Arab Emirates, Korea, China / Taiwan, and Japan, among others. Bote Central Inc.’s civet coffee (Coffee Alamid) became an instant favorite among the products sampled for the show visitors, guests, and buyers, particularly among the East Asian buyers. Aside from beverage sampling, representatives of the Coffee Alamid company also explained about their support for the non-caging of Philippine civets and the empowerment of local coffee farmers.

Foreign and local buyers, media, and guests couldn’t resist taking a sip of the sampled Coffee Alamid by Bote Central, Inc. and novel beverages by Destileria Limtuaco & Company, Inc. at the HallONE area.

Foreign and local buyers, media, and guests couldn’t resist taking a sip of the sampled Coffee Alamid by Bote Central, Inc. and novel beverages by Destileria Limtuaco & Company, Inc. at the HallONE area.

Destileria Limtuaco & Company, Inc.’s free tastes of its artisanal beverages, utilizing natural ingredients like cacao, coffee, dalandan, calamansi, coconut sap and mango, also earned rave responses and inquiries from the HallONE buyers. The company also exhibited its notable liqueurs including the Lambanog, Manille, Intramuros, Amadeo, and Very Old Captain rum (IFEX 2015’s Katha product excellent awardee).

Some of the HallONE showcase which yielded positive feedback from buyers were Grand Alphatech International Corp.’s ready-made merienda mixes including those for ‘puto’, ‘kutsinta’, ‘sapin-sapin’ and other native Filipino snacks, as well as Raw Brown Sugar Milling Co.’s muscovado products.

The featured food products at HallONE’s exhibit area was accented by the abaca fiber containers from Tadeco Home Décor and the iconic planters from Lightworks Resources Inc. which were topped with topiary plants.  These Home accessories, which are also featured at HallONE’s year-round facility in Pasay City, added an elegant and relaxed ambience to the overall exhibition of HallONE.

As one of CITEM’s signature brands, HallONE actively promotes and supports the growing Philippine export industry through brand building events and exhibitions. Likewise, HallONE brings the Filipino craftsmanship and manufacturing skill to global platforms such as IFEX Philippines as a celebration of world-class Philippine artistry.

HallONE opened its year-round sourcing facility on 20 December 2012 at the International Trade Center (ITC) Complex, Roxas Boulevard corner Sen. Gil J. Puyat Avenue, Pasay City, now featuring top quality export products not only from the Home sector, but also from the Fashion and Food industries as well. To visit its design-driven facility, contact its secretariat office at telephone number +6328312201 local 253/600.

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Food Philippines to showcase bestsellers in the world’s largest food fair

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), is gearing up for the country’s much-awaited participation in Anuga, the world’s largest and most important food and beverage fair slated in Cologne, Germany on October 10-14, 2015.

The Philippine Pavilion at the Koelnmesse in Cologne will showcase the newest products of 30 premium food companies with culinary demonstrations and unlimited  food sampling. A highlight of the Philippine presence in Anuga will be business matching activities and a Philippine Business Presentation before European trade buyers.

THE PHILIPPINE COCONUT (left) and cacao beans (right).

THE PHILIPPINE COCONUT (left) and cacao beans (right).

“The country’s presence in Anuga will be themed under the industry brand of Food Philippines. Anuga is considered by food and beverage industry players as the leading source of information on product trends, innovative products and distribution schemes. It is the ideal platform to reinforce the country’s brand promotion of the Food Philippines Premium 7, which include banana, cacao, coconut, coffee, mango, pineapple, and tuna,” said Rosvi Gaetos, Executive Director of CITEM.

Philippine mango – dried mangoes (foreground) and fresh mango (background).

Philippine mango – dried mangoes (foreground) and fresh mango (background).

Thirty Philippine food manufacturers will join the world’s leading food fair for the retail trade,  food service, and manufacturing market. They will carry a wide range of the country’s bestselling food export products like seafood, tropical fruit products, organic muscovado sugar, coconut products, among many others. New food applications and derivatives like coconut chew, coconut flour, frozen tropical fruits, and pouch tuna will be presented to approximately 155,000 decision-makers from  the  retail, manufacturing, and food service sectors visiting Anuga.

BANANA CHIPS (left) and dried pineapple chews (right).

BANANA CHIPS (left) and dried pineapple chews (right).

The Philippine delegation to Anuga will be led by Trade and Industry Secretary Gregory Domingo and Undersecretary Ponciano Manalo, Jr. of the Industry Promotions Group (IPG), who will meet with key food importers and distributors in Europe to boost  Philippines-EU trade relations, especially in the  light of the Philippines being the only Southeast Asian country accorded with the GSP+ status for 10 years (2014-2024).

The country’s participation in this major industry event will highlight the potential benefits of the European Union (EU) GSP+ to the Philippines. Exports of the Philippines to the EU are expected to increase after the country’s official inclusion in the EU GSP+ Program in December last year. More products will be accorded zero duty.

TUNA tops the list of the seafood that the Philippines exports to the EU.

TUNA tops the list of the seafood that the Philippines exports to the EU.

“We at DTI and CITEM are confident that trade buyers from the food and beverage industry all over the world will find our product lineup to be refreshing and even inspirational. It is going to be a ‘Taste by Design experience,’” said Undersecretary Manalo.

DTI has been campaigning recently about the advantages of exporting under the EU GSP+ scheme, and encouraging qualified exporters to maximize opportunities from the said scheme. The EU GSP+ is a system of tariff preferences granted unilaterally by the EU to products originating from developing countries. It is a special incentive arrangement for sustainable development and good governance in the form of zero duties.

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10 food startups represented global potential of SME innovation at 10th IFEX Philippines

A fresh crop of innovative food concepts had been selected by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), as the embodiment of SME innovation in the local food sector.

The 10 startup food companies were chosen through CITEM’s Red Box Food program, which serves as the primary platform for promising food enterprises, to showcase innovative specialty food products with strong potential for the international market.

Red Box Food was one of the highlights of the 10th International Food Exhibition (IFEX) Philippines, the biennial food trade show and a leading source of Asian food, ingredients, and raw materials.

“With the onset of the ASEAN economic integration, the Red Box Food program provides incentives to the local food SME sector to become globally competitive by developing artisanal food concepts that will surpass trends and widen the landscape of domestic cuisine,” said Rosvi Gaetos, executive director of CITEM.

Launched in 2013, the Red Box encourages and nourishes raw entrepreneurial talent from the fashion and luxury home furnishing sectors. This year marks the Red Box program’s first venture into the food sector.

Aside from the participation at IFEX Philippines 2015, Red Box Food assists the 10 chosen startups through the use of sustained market-engaging tools across various global platforms. With this effort, CITEM seeks to further cultivate the country’s reputation as a leading source of innovative food exports.

Artisanal food products are made by modern craftsmen who are intimately involved in the creation of their product — from ingredient selection, to production, all the way to branding and distribution. They are often produced on a small-scale basis, to preserve the quality of flavor and presentation.

Adam’s Seriously Good Ice Cream was initially created by Adam Lieberman to supplement the dessert menu of a local Japanese restaurant. Made with the finest ingredients through an intricate double cooking method, the artisanal ice cream took on a life of its own after the demand for it surpassed that of the other items on the menu.

From local organic peanuts to Spanish Manchego cheese, Adam’s Ice Cream takes no compromise in crafting their sophisticated flavors.

Adam’s Seriously Good Ice Cream

 Adam’s Seriously Good Ice Cream

Adam’s Seriously Good Ice Cream

Adam’s Seriously Good Ice Cream

Made by self-confessed chocolate lover Miguel Vargas, Bucky’s Not A Brownie does its best to differentiate itself from the familiar chewy treat. Despite looking like one, it can be described as a combination of flourless chocolate cake, brownies, and fudge.

Bucky’s takes its name from Miguel’s childhood, a time of rebelliousness that is embodied in the sweet treat’s anti-brownie status.

Bucky’s Not A Brownie

   Bucky’s Not A Brownie

Bucky’s Not A Brownie

      Bucky’s Not A Brownie

Chili Chili Bang Bang is based from a slow-cooked chili con carne recipe that has been handed down as a family culinary heirloom. By creating variants with tasty new twists, its creators seek to introduce this rather obscure dish to the mainstream Filipino palate.

As a dip, a topping, or on its own, Chili Chili Bang Bang demonstrates the versatility of chii con carne.

Chili Chili Bang Bang

        Chili Chili Bang Bang

Chili Chili Bang Bang

        Chili Chili Bang Bang

Chef Arnold Bernardo combined familiar local ingredients with some international flavors to create Deep Dips, gourmet creations that have found more culinary applications besides dipping and topping. More than 40 variants later, the bottled mixes are poised to take traditional Filipino flavors to the modern international market.

Of all the possible types of food to make, Chef Arnold chose the underserved dips market simple because he wants to set trends instead of following them.

Deep Dips

    Deep Dips

Deep Dips

                  Deep Dips

EDSA Beverage Design Group was borne out of the desire to explore the upper limits of liquid cuisine. The group develops coffee, cocktails, sodas, and beer using the best and freshest ingredients available in the market, resulting in some of the most interesting home-brewed beverages.

In the pursuit of the noble beverage, EDSA BDG also conducts beverage courses in at their headquarters.

EDSA Beverage Design Group

EDSA Beverage Design Group

EDSA Beverage Design Group

EDSA Beverage Design Group

There are sweet rice-based varieties of the Japanese sushi, but few cross the line to become true cake desserts like Pink Wasabi. Pastry Chef Anna Chua hand rolls Kashi Maki to create more than a dozen bite-sized flavors that combine the richness of cakes with the artistry of Japanese sushi.

Like traditional Japanese sushi, each Kashi Maki is carefully rolled by hand to create edible pieces of art.

Pink Wasabi

Pink Wasabi

Pink Wasabi

Pink Wasabi

Gerald Montelibano created Slurp Coffee after failing to find a shop that brews the blend he wants. The young brand is known for its readily available cold-brewed blend, but what sets it apart is the option for ordering batches that can be customized according to all sorts of preferences.

Each “dose” is served in an amber medicine bottle and is treated very much like a doctor’s “prescription.”

Slurp Coffee

Slurp Coffee

Slurp Coffee

Slurp Coffee

Husband and Wife tandem Marc and Tricia Castrodes quit their day jobs to create The Original Cookie Sticks — an interesting twist to an all-time classic.  A desire to make cookies more convenient led to this handier version of the classic favorite, marketed as the perfect snack on the go.

The stick shape and cup packaging has been carefully thought out for maximum portability.

The Original Cookie Sticks

The Original Cookie Sticks

The Original Cookie Sticks

The Original Cookie Sticks

The many flavors of Up In The Clouds Ice Cream are quirky and artisanal enough to satisfy discerning palates without being too sophisticated for fun. Featuring variants such as Butterbeer and Me Lychee, the many tastes of this hip ice cream brand is a reflection of its creators’ light and creative attitude on daily life.

From a passion project, Up in the Clouds Ice Cream has grown to become one of the most sought-after treats in food bazaars.

Up In The Clouds Ice Cream

Up In The Clouds Ice Cream

Up In The Clouds Ice Cream

Up In The Clouds Ice Cream

Voila! Jars were created with one goal in mind: to enable just about everyone to make cakes on their own as they please. Creator Ryan Tan put together his love for French soufflé and Belgian chocolate to end up with three-step, ready-to-bake cakes in a jar.

Aside from simplifying the cake-making process, the creators of Voila! Jars encourage customization with just about any imaginable dessert topping.

Voila! Jars

Voila! Jars

Voila! Jars

Voila! Jars

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IFEX Philippines 2015 culminates its 10th edition with a boost in PH exports

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI) co-organized this year’s International Food Exhibition (IFEX), with the Department of Agriculture (DA), ended its 10th edition with exhibitors and their new business alliances happily looking forward to a productive year ahead in their export sales.

In the welcome reception held at SMX Convention Center, Trade and Industry Usec. Ponciano Manalo, Jr. delivered a message from Pres. Benigno “Noynoy”Aquino III, “this event reiterates that the Philippines is now open for business with the international market, and that such program further empowers the industry of micro, small and medium enterprises (MSMEs) in the country”. That the Philippines was open for business in the international market was evident in the volume of inquiries by foreign trade buyers translated into economically viable business opportunities for Philippine exporters and manufacturers.

Contributing to the successful four day event was the partnership of the public and the private sectors from several local government units, food exporters and manufacturers and the international market. The 10th IFEX Philippines 2015, the most talked about food and ingredients show, staged TasteAPEC@IFEX, the official parallel activity to the Asia Pacific Economic Cooperation (APEC) Summit 2015, which featured top food products from over 750 exhibitors, guest chefs and baristas from the Philippines and APEC economies.

DTI Undersecretary Ponciano Manalo and US Ambassador to the Philippines Philip Goldberg exchanges ideas on cranberry products at the US Pavilion during the 10th edition of IFEX Philippines 2015

DTI Undersecretary Ponciano Manalo and US Ambassador to the Philippines Philip Goldberg exchanges ideas on cranberry products at the US Pavilion during the 10th edition of IFEX Philippines 2015

DTI Undersecretary Ponciano Manalo and US Ambassador to the Philippines Philip Goldberg exchanges ideas on cranberry products at the US Pavilion during the 10th edition of IFEX Philippines 2015

DTI Undersecretary Ponciano Manalo and US Ambassador to the Philippines Philip Goldberg exchanges ideas on cranberry products at the US Pavilion during the 10th edition of IFEX Philippines 2015

(l-r) CITEM Executive Director Rosvi C. Gaetos, DTI Undersecretary Ponciano C. Manalo Jr., Viet Nam Trade Attaché Vu Viet Nga, Export Marketing Bureau (EMB) Head Senen M. Perlada, and exhibitors from Viet Nam pose during the 10th edition of IFEX Philippines. International Food Exhibition (IFEX) Philippines, the Asia’s ethnic food and ingredients trade show.

(l-r) CITEM Executive Director Rosvi C. Gaetos, DTI Undersecretary Ponciano C. Manalo Jr., Viet Nam Trade Attaché Vu Viet Nga, Export Marketing Bureau (EMB) Head Senen M. Perlada, and exhibitors from Viet Nam pose during the 10th edition of IFEX Philippines. International Food Exhibition (IFEX) Philippines, the Asia’s ethnic food and ingredients trade show.

Department of Agriculture (DA) Undersecretary for Operations Atty. Emerson Palad, Export Marketing Bureau (EMB) Head Senen M. Perlada, Senator Cynthia Villar, Ilocos Norte Governor Imee Marcos, DTI Undersecretary Ponciano C. Manalo Jr.,  and CITEM Executive Director Rosvi C. Gaetos at the Ilocos Norte Pavilion, International Food Exhibition (IFEX) Philippines 2015, the Asia’s ethnic food and ingredients trade show.

Department of Agriculture (DA) Undersecretary for Operations Atty. Emerson Palad, Export Marketing Bureau (EMB) Head Senen M. Perlada, Senator Cynthia Villar, Ilocos Norte Governor Imee Marcos, DTI Undersecretary Ponciano C. Manalo Jr., and CITEM Executive Director Rosvi C. Gaetos at the Ilocos Norte Pavilion, International Food Exhibition (IFEX) Philippines 2015, the Asia’s ethnic food and ingredients trade show.

(From l-r) Tourism staff members from the city government of Taguig Liza Del Valle and Arlene Vidal, Eunice Lagat from the Web Media Group, Executive Assistant from the City Economic and Investment Promotions Office Lea M. Camacam, City Economic and Investment Promotions Head Jorge Daniel S. Bacobo, Senator Cynthia Villar, Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos and Export Marketing Bureau Head Senen M. Perlada at the Taguig City Pavilion at IFEX Philippines 2015

(From l-r) Tourism staff members from the city government of Taguig Liza Del Valle and Arlene Vidal, Eunice Lagat from the Web Media Group, Executive Assistant from the City Economic and Investment Promotions Office Lea M. Camacam, City Economic and Investment Promotions Head Jorge Daniel S. Bacobo, Senator Cynthia Villar, Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos and Export Marketing Bureau Head Senen M. Perlada at the Taguig City Pavilion at IFEX Philippines 2015

(from l-r) Export Marketing Bureau Head Senen M. Perlada, DTI Undersecretary Ponciano Manalo, Senator Cynthia Villar, Dagupan City Mayor Belen Fernandez, Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Engr. Jane Rosario of the Dagupan City Engineering Office, City Budget Officers Cynthia Sinlao and Luz de Guzman, and CITEM Executive Director Rosvi Gaetos at the Dagupan City Pavilion at IFEX Philippines 2015.

(from l-r) Export Marketing Bureau Head Senen M. Perlada, DTI Undersecretary Ponciano Manalo, Senator Cynthia Villar, Dagupan City Mayor Belen Fernandez, Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Engr. Jane Rosario of the Dagupan City Engineering Office, City Budget Officers Cynthia Sinlao and Luz de Guzman, and CITEM Executive Director Rosvi Gaetos at the Dagupan City Pavilion at IFEX Philippines 2015.

Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Senator Cynthia Villar, Quezon City Vice Mayor Joy Belmonte, and OIC-Head Sikap Buhay Entrepreneurship and Cooperatives Office of Quezon City Mr. Alfredo Britaña, Jr. at the Quezon City Pavilion during the 10th IFEX Philippines 2015. International Food Exhibition (IFEX) Philippines, the Asia’s ethnic food and ingredients trade show.

Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Senator Cynthia Villar, Quezon City Vice Mayor Joy Belmonte, and OIC-Head Sikap Buhay Entrepreneurship and Cooperatives Office of Quezon City Mr. Alfredo Britaña, Jr. at the Quezon City Pavilion during the 10th IFEX Philippines 2015. International Food Exhibition (IFEX) Philippines, the Asia’s ethnic food and ingredients trade show.

CITEM Project Management Department Head Romleah Ocampo, DTI-OUTIPG Chief-of-Staff Althea Antonio, Senator Cynthia Villar, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos, Pasig City Cultural Affairs Office and Tourism Office OIC Noel Rivera, PLFI OIC Marilon Anselmo, PLFI Trainor Venus Manalo and Mayor’s Office Staff Aika Dare at the Pasig City Pavilion at the IFEX Philippines 2015

CITEM Project Management Department Head Romleah Ocampo, DTI-OUTIPG Chief-of-Staff Althea Antonio, Senator Cynthia Villar, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos, Pasig City Cultural Affairs Office and Tourism Office OIC Noel Rivera, PLFI OIC Marilon Anselmo, PLFI Trainor Venus Manalo and Mayor’s Office Staff Aika Dare at the Pasig City Pavilion at the IFEX Philippines 2015

Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Deputy Executive Director Rhea Matute, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos, Senator Cynthia Villar, Manila food and Wine Festival Director Melissa Sison-Oreta, and Chef Sau  del Rosario at the Taste by Design Food Trail at IFEX Philippines 2015

Department of Agriculture Undersecretary for Operations Atty. Emerson Palad, Deputy Executive Director Rhea Matute, DTI Undersecretary Ponciano Manalo, CITEM Executive Director Rosvi Gaetos, Senator Cynthia Villar, Manila food and Wine Festival Director Melissa Sison-Oreta, and Chef Sau del Rosario at the Taste by Design Food Trail at IFEX Philippines 2015

(From the 5th l-r) Agriculture Undersecretary for Operations Atty. Emerson Palad; Senator Cynthia Villar; DTI Undersecretary Ponciano Manalo, Jr.; CITEM Executive Director Rosvi Gaetos; Dagupan City Mayor Belen Fernandez pose for the cameras in one of the event’s special feature:  The Art of Kiping,  from the popular Pahiyas Festival in Lucban, Quezon province, as backdrop

(From the 5th l-r) Agriculture Undersecretary for Operations Atty. Emerson Palad; Senator Cynthia Villar; DTI Undersecretary Ponciano Manalo, Jr.; CITEM Executive Director Rosvi Gaetos; Dagupan City Mayor Belen Fernandez pose for the cameras in one of the event’s special feature: The Art of Kiping, from the popular Pahiyas Festival in Lucban, Quezon province, as backdrop

ASEAN-KOREAN CENTER sponsored several seminars on product development

ASEAN-KOREAN CENTER sponsored several seminars on product development

ASEAN-KOREAN CENTER sponsored several seminars on product development

ASEAN-KOREAN CENTER sponsored several seminars on product development

ASEAN-KOREAN CENTER sponsored several seminars on product development

ASEAN-KOREAN CENTER sponsored several seminars on product development

SPECIAL SETTINGS IN IFEX PHILIPPINES 2015

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Food Philippines invites more PH food companies to join FOOD TAIPEI 2015

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI), invites more Philippine food companies to join Food Philippines’ participation in FOOD TAIPEI, the 25th Taipei International Food Show (TIFS), slated at the Taipei World Trade Center in Taipei, Taiwan, on June 24-27, 2015.

TIFS, one of Asia’s most important food shows, has been the most popular platform for industry players to launch their products in Taiwan. Food Philippines’ participation in the show will be another opportunity to strengthen the country’s position as a source of natural, healthy, and ready-to-eat processed food and beverages. Likewise, presence in TIFS aims to enable Food Philippines exhibitors to retain existing clients and meet new business prospects.

Food Philippines is the industry brand for the food sector which unifies the overseas promotional efforts of CITEM. Under this industry brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food importers, being one of the world’s top exporters of fresh fruits and marine products.

The Philippine pavilion will feature fresh and processed fruits (mango, banana, pineapple, coconut, and other products derived from these tropical fruits), marine products, herbal teas, and industrial raw ingredients such as sauces and condiments, cocoa and coffee, and confectioneries. Besides the showcase of healthy and natural products, Food Philippines will likewise include unlimited food sampling and cooking demonstrations.

“The consumer expenditure on food in Taiwan is increasing and this poses a huge opportunity for the Philippine food exhibitors. Our participation in TIFS aims to tap the Taiwan market, especially now that they prefer more health and wellness food products on their table,” states CITEM Executive Director Rosvi C. Gaetos.

Recent survey shows that Taiwanese consumers tend to follow a healthy, high-quality, and environmentally friendly food lifestyle. Food consumption among them accounts for USD40.4 million making Taiwan an attractive destination for Philippines’ ready-to-eat healthy and natural food products and industrial ingredients. Similarly, Taiwan’s strong retail market and its consumers’ trend of purchasing quick-meal solutions gives Philippines an advantage of increasing the market share of Philippine food exports in Taiwan by USD10 million.

CITEM invites more food exporters from the country as Food Philippines takes part in TIFS 2015. To qualify, an applicant must be an IFEX (International Food Exhibition) Philippines exhibitor, with Food and Drug Administration-License to Operate compliance certification.

For more information, interested parties may contact Ms. Zhary Bagayas at z_bagayas@yahoo.com or Mr. Anjo Abrillo at anjo.abrillo@gmail.com with contact number 831-2201 loc. 228 or mobile numbers 0921 796 6718/0916 665 7100.

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APEC guest chefs exhibit their cooking skills during the IFEX 2015

As an official event under the 2015 APEC Summit Calendar and a parallel activity to the APEC Ministers Responsible for Trade (MRT) Meeting, the biennial trade fair IFEX Philippines stages TasteAPEC@IFEXPhilippines this year to present a large selection of the most exciting food products and the hottest trends in the food industries of APEC member economies: Australia, Brunei Darussalam, Canada, China, Chinese Taipei, Indonesia, Japan, Korea, Malaysia, Mexico, New Zealand, Peru, Russia, Singapore, Thailand, USA, and Viet Nam.

The Center for International Trade Expositions and Missions(CITEM), the export promotions agency of the Department of Trade and Industry (DTI), brings celebrated guest APEC chefs to the Summit of Flavors @ the Kitchen in the 10th edition of the International Food Exhibition (IFEX). They performed exciting live cooking demonstrations of their native cuisine and unique dishes.

IFEX visitors watch cooking demonstrations in the Summit of Flavors @ the Kitchen.

IFEX visitors watch cooking demonstrations in the Summit of Flavors @ the Kitchen.

Masterchef Vietnam 2014 Chef Hoang Minh Nhat prepared four signature dishes from her country: Cha ca La Vong, Cha Phuong, Banh Mi, and fresh spring rolls.

Masterchef Vietnam 2014 Chef Hoang Minh Nhat prepared four signature dishes from her country: Cha ca La Vong, Cha Phuong, Banh Mi, and fresh spring rolls.

Thai barista Suppaluck Petchplook demonstrates recipes of Siam coffee, which is produced from exotic herbs of Thailand, concocted with tomato and orange juices.

Thai barista Suppaluck Petchplook demonstrates recipes of Siam coffee, which is produced from exotic herbs of Thailand, concocted with tomato and orange juices.

Suppaluck-Petchplook2

Suppaluck-Petchplook

Junior chefs Philip Amarillo and Kyle Imao reunite at the Summit of Flavors @ the Kitchen as they exhibit their cooking skills using their own recipes highlighting the Premium 7 food ingredients of the Philippines.

Junior chefs Philip Amarillo and Kyle Imao reunite at the Summit of Flavors @ the Kitchen as they exhibit their cooking skills using their own recipes highlighting the Premium 7 food ingredients of the Philippines.

Cebu’s pride Junior Chef Philip Amarillo cooks his original recipes of tuna with coconut milk, and foamy banana with tablea.

Cebu’s pride Junior Chef Philip Amarillo cooks his original recipes of tuna with coconut milk, and foamy banana with tablea.

amarillo

Junior Chef Kyle Imao shows off his cooking skills with a demonstration of his own experimental recipe pancit luglug salad, and the French-inspired turon mille feuille, and mango dayap cheesecake.

Junior Chef Kyle Imao shows off his cooking skills with a demonstration of his own experimental recipe pancit luglug salad, and the French-inspired turon mille feuille, and mango dayap cheesecake.

Kyle Imao

Kyle Imao

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Quezon City Partners with IFEX Philippines 2015

The largest and most populous city in Metro Manila, Quezon City, joins IFEX Philippines, the country’s celebrated food trade show organized by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Philippine Department of Trade and Industry (DTI).

Quezon City is one of the participants of IFEX Philippines’ Partner City Program, a trading platform that aims to assist small and medium food producers and manufacturers that will place them at par with major key players in the local and international food trade industry.

“We, at Quezon City, are preparing our micro- and small entrepreneurs to be more competitive given the coming ASEAN integration. We want to make sure that they level up in their standard of performance as entrepreneurs because we have to be competitive participants in the global economy,” said Quezon City Vice Mayor Ma. Josefina Belmonte.

The local government of Quezon City, local food entrepreneurs, and CITEM gathered in a two-session briefing, where food consultants Ms. Rose Kwan (for Food Safety and Export Compliances), Ms. Luz Lizada (for Food Technology and Food Safety), and Engr. Abner Villahermosa (for Business Development and Branding), crafted a comprehensive and specialized product development program for each participant after an initial evaluation of the readiness of the entrepreneurs’ products for IFEX Philippines 2015.  Factory visits and intervention activities such as class sessions on Philippine Food and Drug Administration (FDA) requirements, prerequisite programs in food hygiene, and mentoring activities on product and site evaluation, product and process compliances, and packaging development were likewise performed to provide appropriate recommendations to participating companies.

“There is a steadily increasing demand for locally produced specialty dishes and heritage food items in the market today, and trade buyers should take advantage of the business partnership and opportunities offered by our Partner Cities’ small and medium food entrepreneurs,” said CITEM Executive Director Rosvi C. Gaetos.

From Left to Right: Melvin Roxas and Norman Bagulbagul (CITEM Exhibition Designers), Jennifer Bautista (Quezon City Project Development Officer), Angeli Lirag (CITEM PCP Project Coordinator), Alfredo Bretaña (OIC-Head, Sikap Buhay Entrepreneurship and Cooperative Office), Vice Mayor Ma. Josefina Belmonte, Vicky Arellano (PCP Project Officer), Grace Soller (Former DTI-NCR Provincial Director / Quezon City consultant), Rowena D.B. San Jose (Head, DTI-NCR Business Dev’t Div.), Leonito John Jumadiao (Head, Business Dev’t Services, Sikap Buhay Entrepreneurship and Cooperative Office), Dioscoro Camacho Jr. (TIDA, DTI-NCR), and Rheea Bonus (Head, Product Development, Sikap Buhay Entrepreneurship and Cooperative Office)

From Left to Right: Melvin Roxas and Norman Bagulbagul (CITEM Exhibition Designers), Jennifer Bautista (Quezon City Project Development Officer), Angeli Lirag (CITEM PCP Project Coordinator), Alfredo Bretaña (OIC-Head, Sikap Buhay Entrepreneurship and Cooperative Office), Vice Mayor Ma. Josefina Belmonte, Vicky Arellano (PCP Project Officer), Grace Soller (Former DTI-NCR Provincial Director / Quezon City consultant), Rowena D.B. San Jose (Head, DTI-NCR Business Dev’t Div.), Leonito John Jumadiao (Head, Business Dev’t Services, Sikap Buhay Entrepreneurship and Cooperative Office), Dioscoro Camacho Jr. (TIDA, DTI-NCR), and Rheea Bonus (Head, Product Development, Sikap Buhay Entrepreneurship and Cooperative Office)

For the upcoming IFEX Philippines 2015, Quezon City food entrepreneurs will offer a wide selection of food products and beverages such as processed fruits and vegetables (pickled mangoes, malunggay dressing, pickled papaya, premium nutri-noodles, cucumber cocktail, cucumber prunes, soya milk, chilled taho); processed meat and marine products (gourmet dried fish, native longganisa, bacon, and sausages); breads and pastries (pan de suelo, brazo de coco, and lenggua with varied flavors); and sauces and condiments (sautéed shrimp paste, wild honey, and chili garlic sauce).

“Our goal in this IFEX Philippines participation is to raise awareness about Quezon City as a culinary destination. Part of our general tourism thrust is to identify various aspects in our city that we considerably find interesting, and one of these is our culinary culture,” stated Belmonte, adding that IFEX Philippines is one way for them to introduce their food offerings to the general public and to the foreign market.

Small and medium food enterprises (SMEs), representing an essential source of economic growth, dynamic and flexibility in emergent economies and in development, significantly contribute to the general health and welfare of the economy: they provide employment opportunities, promote competitiveness, and bring new products to the market and most importantly, they are the biggest contributors to the gross domestic product.

Trade visitors and buyers are invited to see and experience Quezon City’s rich and varied food products together with the products of three other partner cities Dagupan, Pasig, and Taguig City at IFEX Philippines 2015, the biggest and most respected showcase of ethnic and specialty food in Asia.

IFEX Philippines is a global platform for highly profitable and enduring business partnerships. With more than 800 food exporters from the Philippines and the world, and more than 13,000 global buyers and visitors, IFEX Philippines brings together the leading export-oriented food and ingredient companies of Asia, the Pacific, Americas, and the rest of the world. It offers a wide variety of flavors, food products, innovations, and services, for buyers from all parts of the globe.

IFEX Philippines is slated on May 21-24, 2015, at the SMX Convention Center, Manila, Philippines.

For more information about IFEX Philippines 2015, please visit http://www.ifexphilippines.com.

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