Tag Archives: philippines

DTI-CITEM brings coconut, banana, and tuna products to SIAL Paris

FoodPhilippines, through the Center for International Trade Expositions and Missions (CITEM), steps up its campaign in European countries, especially as the Philippines looks to maximize trade opportunities under the EU-GSP+ (Generalized System of Preferences Plus). The FoodPhilippines presentation will highlight coconut, banana, and tuna products in its participation to SIAL Paris on 16-20 October 2016 at the Paris Nord Villepente.

Citing a press report from the Department of Trade and Industry (DTI) in 2015 that EU-GSP+ increased Philippine exports increased by 27 percent, CITEM Executive Director Rosvi C. Gaetos shares that coconut oil, canned tuna, and preserved fruits are included in the major export products under the zero tariff scheme.

“We are going to take advantage of this momentum in the Philippine export industry by highlighting top quality products like coconut, banana, and tuna through the participation of 15 companies in SIAL Paris, the largest food innovation  exhibition,” Gaetos states. “Tuna especially poses higher export potential because the world is starting to recognize that one of the best tunas in the world comes from the Philippines.”

According to government data on Philippine agricultural exports in 2012, coconut, banana, and tuna are constantly included among the top six export commodities from 2004-2010, with the Netherlands as one of the country’s biggest export markets. CITEM expects that these three food export commodities will benefit greatly from the zero tariff as the rate will go down from 20 percent for tuna, and 10 percent for coconut.

The Philippines is a major exporter of coconut products, particularly coconut oil. The country exports over 70 percent of its coconut oil, with Europe having 52 percent and United States receiving 33.9 percent of the trade, according to the United Coconut Associations of the Philippines (UCAP).

UCAP notes that coconuts are gaining popularity in the UK retail market, with coconut oil now worth over Lsd 14 million per year in sales, and coconut water worth almost Lsd 60 million in value sales, as reported by IRI’s InfoScan data. The same market analysis data also reported that the coconut trend is playing out in other European countries as well, with its increased popularity attributed to Thai-inspired food, and the its health benefits.

Banana is also one of the country’s major fruit exports, comprising 86.9 percent of the total volume in metric tons of fruit exports from the Philippines in 2013. It constitutes a substantial portion of the country’s export revenues. The Cavendish variety, in particular, topped the export statistics for fresh fruits as it surpassed the USD 1B mark in 2014, posting a growth of 18.06 percent from USD 962.58M in 2013 to USD 1.136M last year. Processed banana products are also gaining strong foothold in both local and international markets.

The Philippines ranked 7th among top fish-producing countries in the world in 2013, comprising 2.46 percent of the total world production of 191 million MT. In 2014, tuna, along with seaweeds and shrimp/prawn, accounted for 65 percent of the total export value worth USD 1, 274 million. Tuna is still the country’s top fish export commodity,  with export value at USD 443 million. Canned tuna in particular constituted the bulk of export tuna products.

Coconut, banana and tuna are part of the Premium 7 food group that is considered as the Philippines’ key export drivers in the food industry given that these products considered to be among the best in the global market or manifest high export potential. Also included in the Premium 7 are pineapple, cacao, coffee, and mango.


The Philippines participation in SIAL Paris is spearheaded by CITEM, the export promotions arm of the Philippines Department of Trade and Industry (DTI). FoodPhilippines is a branding initiative of DTI-CITEM that unifies the promotional efforts of the government in overseas trade exhibitions and events to project one brand, one image, one voice. For more information, please visit www.citem.gov.ph.

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DTI-CITEM connects local MSMEs to Ayala Rewards Circle

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), continues to partner with organizations to help promote micro, small, and medium enterprises (MSMEs) as a way of supporting the Philippine industry. One of its partners in the recently concluded April 2016 edition of Manila FAME is the Ayala Rewards Circle (ARC), an exclusive recognition and appreciation program for valued Ayala Group clients.

“We first teamed up with Ayala Rewards Circle for the October 2015 Manila FAME, and we are pleased to renew our partnership with them for our April edition this year. Through this joint effort, local exhibitors can connect with members of the ARC and expand their network. This is also an excellent opportunity for local MSMEs to test their products in the currently expanding domestic market,” said Rosvi Gaetos, executive director of CITEM. ARC members are clients of Ayala Automotive Group, Ayala Land, Bank of the Philippine Islands, and Globe Telecom, who have met specific qualifications set by ARC for membership.

For the April 2016 edition of Manila FAME, eight exhibitors joined the ARC-Manila FAME partnership, namely: Alchemista, Inc., Aretei Foods Corporation, Bote Central, Inc., GIGA Natural Products Specialist Corporation, Gustazo Alimentos Corporation, Hacienda Crafts Company, Inc. (Inuma Brand), Milea Bath & Body Wellness Essentials, and Urban Island Winery Inc. ARC has promoted the exhibitors to their members through online campaigns, text blasts, ad banners, and the ARC mobile app. ARC has also promoted Manila FAME through its newsletters, mails, invitation cards, and e-promotional materials.

“Manila Fame has been a valued partner since 2015 and remains to be one of our successful drivers to engage our members with activities outside of Ayala. We hope to keep the partnership for succeeding runs,” said Sush Narciso, Marketing and Campaigns Manager of ARC.

ARC members were given discounts and special offers on products of the eight exhibitors that have entered into the ARC-Manila FAME partnership.

CITEM granted VIP status and complimentary passes to ARC members and one companion each, giving them access to Manila FAME, Asia’s Design and Lifestyle Event that showcases craftsmanship, design innovation, and artisanship; Slingshot Philippines, a national summit and exhibit on startups and innovation; and Design Trails by Bambike, a guided bamboo bike tour within Intramuros as part of Design Week Philippines, a national celebration of Philippine design, creativity, and innovation spearheaded by CITEM. A total of 170 ARC delegates composed of ARC members (distributors, suppliers, firms, and the general public) and their companions attended the April 2016 edition of Manila FAME.

The April 2016 boutique edition of Manila FAME was held on April 21-24, 2016 at the World Trade Center in Pasay City. For more information on ARC and Manila FAME, visit www.manilafame.com.

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JunkNot!: An SME that creates cool furniture from trash stages new eco-crafts at Manila FAME trade fair


JunkNot! crafts chairs and stools using recycled plastic while creating jobs for a community in Laguna.

A small backyard enterprise in Laguna turns plastic garbage into colorful, handcrafted furniture while providing sustainable livelihood in their community presented eco-conscious creations at Manila FAME trade exhibition last April at the World Trade Center in Pasay City.

JunkNot!, along with many SMEs, artisans, and designers from the provinces of Laguna, Cagayan, Albay, and Davao, met thousands of local and foreign trade buyers, visitors, and media through the Partner Province Program of DTI-CITEM, in collaboration with the local government units of the participating provinces. Their products were showcased in a special setting that highlighted traditional crafts and techniques called The Artisans Village.


Wilhelmina Garcia, founder of eco-conscious company Junknot!, believes in designing to make a good impact in society and in the environment. “What is good for the people should also be good for the environment,” she said.

“At JunkNot!, we find creative ways to transform regular and everyday junk into usable items while providing livelihood to a community,” said Wilhelmina Garcia, who founded the company in 2009.

The SME’s employees, who come from the small communities of Biñan, Laguna, collect plastic waste (bags, wrappers, sachets, etc.), clean and twist them into ropes which are handwoven to form the backrest and the seat of chairs and stools.

Old cardboard tubes are also saved to be made into stool legs and water hyacinth plants are treated to create elegant headboards for beds.

“JunkNot! teaches the community not only crafting techniques but also about solid waste management and proper waste segregation. The company buys the raw materials (plastic waste) from the community, then, we give back 5% of the sales to them,” said Garcia.

We “envision to help, in its small-scale way, to solve two problems that our society is facing: plastic waste and the lack of jobs,” said Garcia.

In a 2015 study made by the Ocean Conservancy and McKinsey Center for Business and Environment, the Philippines came out as the world’s third biggest contributor of plastic pollution, generating 2.7 million metric tons of plastic garbage each year, with 521,000 tons or 20% leaking into the oceans.

Asked what she and her partners at JunkNot! want to accomplish in the future, Garcia said, “We just want to see a cleaner and greener Philippines, and a happy and healthier earth.”

Used cardboard tubes are upcycled to become stool legs and dried water hyacinth plants are treated to create bed headboards.

Manila FAME, the country’s premier design and lifestyle event, is organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI).

Philippine and international SMEs manufacturing home, holiday, and fashion products are encouraged to join Manila FAME in its 64th edition to be held in October 20-22, 2016. For more information, log on to www.manilafame.com.

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CITEM-HallONE hosts Japan’s largest economic org for business opportunities in PH


One of Japan’s oldest and largest economic organizations, the Japan Management Association (JMA), recently visited the Philippines to seek new business opportunities and establish possible strategic partnerships with the country’s trade and investment organizations, including the Center for International Trade Expositions and Missions (CITEM).

Hosted by HallONE, CITEM’s year-round sourcing facility, in coordination with the Board of Investments (BOI), the recent visit included a tour of Makati City showrooms of Kenneth Cobonpue, Fashion Interiors by Paul Cornelissen, and other furniture and home accessory showrooms at LRI Design Plaza, including those of Triboa Bay Living, Luzon Rattan Industries, and Omo Furniture and Accessories.

“With such high-level design in Philippine furniture, I suggest that the Philippines take advantage of the increasing number of hotels in Japan due to the large tourist traffic coming from mainland China. Currently, we see a lot of Balinese furniture in our country. We are yet to see more of Philippine products,” said JMA Project Leader Noriyasu Kamioki.

Mr. Noriyasu of JMA Asia Co-Evolution Center/Convention Business Center and JMA Vice-President Tadashi Yoshida also met with the CITEM executive and management committee headed by Executive Director Rosvi C. Gaetos following the tour and discussed about possible collaborations, including a sister city program and the arrangement of buyer delegations to CITEM’s design and lifestyle event, Manila FAME.


“After our recent visits in Singapore and Thailand, JMA is now searching for partner organizations in the Philippines for more business projects that encourage mutual investments between Japan and ASEAN. Some of our projects involve organizing big and successful trade fairs such as FOODEX Japan and providing business-matching services during these said events, similar to what CITEM is doing,” Mr. Noriyasu explained.

Mr. Noriyasu also mentioned that there is a need to promote Philippine products extensively in Japan as their market is not well acquainted with it as much as it is with products of other Southeast Asian countries like Thailand and Malaysia.

“There should be more information disseminated about your country and the products you produce so that the Japanese market can fully appreciate and know that these Philippine products are available and accessible for import,” Mr. Noriyasu said.

The JMA Group is a conglomerate with 1,600 management specialists around the world, supporting the client’s problem solving and management innovation needs. It is comprised of the Japan Management Association and a number of corporations such as JMA Consultants, Inc., JMA Systems Corporation, JMA Research Institute, Inc., JMA Management Center, Inc., among others.

Japan has maintained a 60 year-old diplomatic relationship with the Philippines and remains as its top trading partner this year.

“I see a lot of opportunities that are open for us to collaborate. We appreciate your assistance especially in terms of market penetration of Philippine products not just in key Japanese cities but also in other provincial areas. I believe that partnering with JMA, being one of Japan’s biggest economic organizations, is a valuable step towards further strengthening our ties with Japan and the rest of our Asian neighbors,” Executive Director Gaetos said.

HallONE is located at the International Trade Center (ITC) Complex, Roxas Boulevard corner Sen. Gil J. Puyat Avenue, Pasay City. It is a sourcing venue for features high-quality export products from the Home, Fashion and Food industry sectors. To visit its design-driven venue, contact its secretariat office at telephone number (+632) 831- 2201 local 253/600.

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Intramuros is first Creative Environment

Manila celebrates Design Week Philippines

The Philippines has become a star in the design scene in recent years. Design icons such as Kenneth Cobonpue and Budji Layug and up-and coming designers Ito Kish, Vito Selma, Stanley Ruiz, and Liliana Manahan have been reaping awards lately for their innovative ideas. To nurture future design stars and world class creative talents, Design Week Philippines will be held on 16-24 April 2016 through various activities in various venues.

Presented by the Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM),  Design Week Philippines is a multi-faceted celebration of the arts and design aimed at fostering creativity and innovations as well as pushing the Philippines as a leading design hub in Asia and globally.

With the theme “Connection,” Design Week Philippines is all about the different ties that bind design enthusiasts of different backgrounds and upbringings to interact and share their creativity with each other.

Highlighting Design Week Philippines is the launch of the first creative environment Intramuros. Positioning the Walled City as a hub that caters to creative entrepreneurs who balance history with contemporary ideas,  the launch will feature 13 events, eight venues, and 18 partners. These include a spoken word poetry and independent music festival by Ilvstrados on 16 April; a weekend market on Gen. Luna Street by Viva Manila on 16-17 April; a screening of past Sinag Maynila films at the NCCA Auditorium from 17 April; a demonstration called School of Living Traditions at the NCCA Lobby, street art exhibitions, an exhibit by Type Kita, and public art installations by Alessa Lanot from 16-20 April; and Design Trails by Bambike at Casa Manila from 17-24 April.

Also happening during Design Week Philippines is Slingshot Philippines, which features a National Conference on Startups and Innovation, and an exhibit on Philippine startup companies. The Design Center of the Philippines (DCP) will also put on display innovative products that are design solutions to identified socio-economic and environment issues as part of the exhibition. Slingshot Philippines will run from 21-22 April at the Philippine Trade Training Center (PTTC), Pasay City.

Design Week Philippines coincides with Manila FAME, the country’s premier design and lifestyle event, on 21-24 April. Now on its 63rd edition and considered Asia’s second longest-running trade show, it will feature carefully curated fashion items, holiday gifts and décor, furniture, and home furnishings designed and crafted in the Philippines. Organized by CITEM, Manila FAME is the country’s premier source of high-concept products using indigenous and local materials. Designers also look forward to the event as an exclusive platform for business matching between exporters and buyers. Trade show goers can discover globally-responsive products that celebrate the color and richness of Filipino culture through unique products.

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Food Philippines showcases the country’s finest banana cultivars in FOODEX Japan 2016

One of Philippines’ most important fruit crop in terms of production and trade, banana, in its fresh and processed forms, will be highlighted in the Food Philippines pavilion during FOODEX Japan on 08-11 March 2016 at the Makuhari Messe, Chiba, Japan.

Grown in the rich, fertile soil of the Philippines, and nurtured by a great tropical climate, Philippine bananas are considered one of the best in the world, with its premium and fresh quality. It constitutes a substantial portion of the country’s export revenues. The Cavendish variety, in particular, topped the export statistics for fresh fruits as it surpassed the USD 1B mark in 2014, posting a growth of 18.06 percent from USD 962.58M in 2013 to USD 1.136M last year. Processed banana products are also gaining strong foothold in both local and international markets.

“Bananas continue to be a top dollar earner in the agricultural export industry of the Philippines,” says Rosvi C. Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM). “Aside from the Cavendish, the Philippine Cardaba or Sab  is getting global market attention for its use in the production of high-quality banana chips. Food Philippines can take advantage of the high demand for saba, especially since the country is the sole producer in large quantities, according to the Department of Agriculture’s SWOT analysis for the saba,” she adds.

Food Philippines highlights bananas and coconut products in this year’s Foodex participation.

Philippine bananas, a high-value crop, are one of the country’s leading food export products. It can be eaten fresh, or processed into chips, ketchup, flour, wine and vinegar.

Bananas are one of the healthiest fruits to eat. According to nutritionist Michael Van Straten, author of The Healthy Food Directory, bananas are very healthy because it can alleviate 14 medical conditions such as heartburn, diarrhea, fatigue, insomnia, nausea, menstrual problems, kidney problems, fluid retention, and circulatory problems.

The Journal of Nutritional Biochemistry corroborates to the anti-ulcer properties of the banana, with the fruit acting like a natural antacid to the stomach and preventing heartburns. Bananas also have high potassium and fiber content. A single, medium sized banana contains around 3.1 grams of dietary fiber that keeps digestion in well-regulated, prevents colon cancer, and helps lower bad cholesterol.  Bananas also contain one of the highest amounts of potassium among fruits and vegetables. Its potassium content keeps the healthy heart and reduces risk for stroke.

Bananas are arguably a great weight loss food because it tastes sweet and is filling, which help curb cravings. They also help sustain blood sugar levels during workouts. The fruit also aids in overcoming depression, countering stress and uplifting moods due to high levels of tryptophan, which the body converts to serotonin, the mood-elevating brain neurotransmitter. Bananas are also a good source of magnesium, and vitamins C and B6, which help protect against type II diabetes.

Aside from the more popular banana chips, the saba can also be processed into a variety of food products such as flour, flakes, ketchup, wine, and vinegar. Saba is also a crop of social importance in the Philippines, where it is often used in rural areas to extend, supplement, or substitute staple food such as rice and corn.

Food Philippines in FOODEX Japan is seen to open up bigger opportunities for the Philippines’ food export industry. Being the largest food and beverage show in Asia, FOODEX Japan serves as a gateway to the Japanese and Asian markets. Its 2015 key figures show that it had around 80,000 domestic and overseas visitors, and 86 percent of those visitors were decision makers. Such statistics pose optimism for the Food Philippines brand, given the high possibility to meet potential business partners and make new business contacts.

The five banana-exporting companies from the Philippines joining FOODEX are CJ Uniworld Corp., GSL Premium Food Export Corporation, Prime Fruits International, Inc., and See’s International Food Manufacturing Corporation and Federation of Cooperatives in Mindanao (FEDCO).

The Philippines participation in FOODEX Japan is spearheaded by the Center for International Expositions and Missions (CITEM), the export promotions arm of the Philippines Department of Trade and Industry (DTI). Food Philippines is a branding initiative of DTI-CITEM that unifies the promotional efforts of the government in overseas trade exhibitions and events to project one brand, one image, one voice. For more information, please visit http://www.citem.gov.ph.

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Tropical fruits and flavors headline Food Philippines participation at Japan’s #1 Food Exhibition

To further strengthen the Philippine foothold in Japan for Philippine tropical fruits and flavors, the Center for International Trade Expositions and Missions (CITEM) will bring select food manufacturers to Japan as part of the Food Philippines pavilion at FOODEX (41st International Food and Beverage Exhibition) on 08-11 March 2016 in Chiba, Japan. FOODEX is the largest food and beverage show in Asia, and is a vital industry event for buyers from Japan.


The Food Philippines pavilion in last year’s FOODEX Japan participation.

A recent study shows that health food image has started to develop because of the increase in health-consciousness and beauty interests among Japanese consumers. This is further seen in the expansion of distribution network for health-oriented food not only to general supermarkets, but also to convenience shops, general merchandise stores, 100-yen shops, etc., increasing the accessibility of such products to consumers.

CITEM’s participation to FOODEX caters to this growing trend, with majority of the participating companies offering fresh and processed fruits such as fresh bananas and banana chips, dried mangoes and pineapples, and coconut products. Further, Food Philippines puts bananas and coconut products and by-products on the fore, underscoring its numerous benefits, health- and cosmetic-wise.

coconut solo

Food Philippines highlights bananas and coconut products in this year’s Foodex participation.

Food Philippines highlights bananas and coconut products in this year’s Foodex participation.

“Philippines has superior quality and export-ready fruits and fruit products, and rigorous promotions are being done to position the country as the sourcing destination of the best ingredients and food products in Asia,” relates Rosvi C. Gaetos, executive director of CITEM. “Data shows the Philippines dominating Japan’s tropical fruits imports, supplying 99.7% of its pineapples, 93.3% of its bananas, and 27.3% of its mangoes. That in itself is a feat, given the highly-discerning Japanese market,” she adds.

Other products to be promoted in the Food Philippines pavilion include frozen tuna, Peking duck, snacks, beverages, and pastry ingredients—categories that have remained strong in the Japanese market because these capture the flavor palate of Japanese consumers. Philippine manufacturers manifest their commitment to study and adapt their offering to market specificities in terms of packaging, labeling, and serving sizes.

Taking into great consideration the vitalization of the cocktail culture in Japan, Food Philippines will present Don Papa Rum as a new product offering. Don Papa Rum, touted as the first Asian sipping rum, is distilled from the finest sugar cane in Negros island in Central Philippines, one of the country’s major sugar cane producers, and aged for over seven years in American oak barrels before being blended.

Don Papa Rum is a new product offering by the Food Philippines. It is a premium small batch rum distilled from the finest sugar canes in Negros, Philippines.

Don Papa Rum is a new product offering by the Food Philippines. It is a premium small batch rum distilled from the finest sugar canes in Negros, Philippines.

“Food Philippines is highly optimistic that Don Papa Rum will be well-received in the Japanese market, especially since it makes for a great alcoholic base. The flavor, texture and potency of Don Papa Rum, distinctive of Negros’ sugar canes, has been recognized by rum connoisseurs worldwide, and the product was awarded Product Innovation of the Year during the Paris Cocktail Spirits Show in 2013,” shares Gaetos. “The rum’s addition to Food Philippines product line-up shows that the food industry in the Philippines is truly world-class.”

The 18 companies set to join Japan’s top food and beverage show are: CJ Uniworld Corp., GSL Premium Food Export Corporation, Prime Fruits International, Inc., and See’s International Food Manufacturing Corporation for banana chips and Federation of Cooperatives in Mindanao (FEDCO) for fresh bananas; Benevelle Corporation, BusinessPeople Inc., Chemrez Technologies, Inc., Hacienda Macalauan, Inc., Prosource International, and Team Asia Corporation for coconut products; Martsons Food Corporation, and Miesto International, Inc. for dried fruits, snacks, and fruit juices; AslaxPhils Corp., Maharlika Agro-marine Ventures Corp., and Philfresh Corporation for chicken yakitori, Peking duck and frozen tuna respectively; Chat Noir Co. Inc. for premium rum; and DLA Naturals, Inc. for baking and pastry ingredients.

Food Philippines is a branding initiative of the Center for International Trade Expositions & Missions (CITEM) that enforces the image of the Philippines as a source of quality food products derived from fresh, healthy, and natural ingredients. Under this national brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of fresh fruits and marine products. Food Philippines unifies the promotional efforts of the government in overseas trade exhibitions and events to project one brand, one image, one voice.

The Philippines pavilion will be at Hall 1, booth number 1EO1, at Makuhari Messe, Chiba, Japan.

The Center for International Trade Expositions and Missions (CITEM) is the export promotion arm of the Philippine Department of Trade and Industry (DTI). CITEM is committed to developing, nurturing, and promoting globally-competitive small and medium enterprises (SMEs), exporters, designers, and manufacturers by implementing an Integrated Approach to Export Marketing in partnership with other government and private entities. For more information on its services and events, please log on to www.citem.gov.ph.

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Food Philippines to bring a new smack of culinary flavors in Dubai

Food Philippines returns to Dubai on the 21-25th February 2016 to participate at the biggest annual food and hospitality industry trade show, the Gulfood 2016, at the Dubai World Trade Center. The Center of International Trade Expositions and Missions (CITEM), the export and promotions arm of the Department of Trade and Industry of the Philippines, brings nine new companies to introduce a signature line of products that are not only premium, healthy and Halal-certified, but are also a zest flavors that will surely bring excitement to the Food Philippines pavilion.

“The Philippines takes the momentum expansion of the food industry in Dubai” says Rosvi Gaetos, Executive Director of CITEM. According to Sultan Al Mansouri at the Annual Investment Meeting 2015, the UAE’s food imports are about to rise to US $400B in 30 years. UAE imports a total of 85 percent of its food consumption and its government plans to increase diversity of food imports to further secure food supply in the country. “As Food Philippines sets to establish the country as one of the key sourcing destinations for food products to the rest of the world, CITEM introduces a range of natural new and exciting flavors to the international market along with its prime food commodities exported to Dubai” added Gaetos.

Processed tuna products was one of products to watch out for the Philippine pavilion this year.

Processed tuna products was one of products to watch out for the Philippine pavilion this year.

New products at the Food Philippines pavilion this year are processed seafood and tuna, confectioneries, alternative baking products and tropical variety of rice hybrids brought by homegrown businesses, are namely: Century Pacific Food Inc., Chocovron Global Corporation, Consumer Insights Inc., Franklin Baker Company of the Philippines, Magicmelt Foods Inc., Markenburg International Foods Corporation, M. Lhuillier Food Products Inc., SL Agritech Corporation and Valmarce Food Marketing Corporation.

The Coco loco is not yet over. The Food Philippines will bring new alternative, coconut based products, at this year’s Gulfood.

The Coco loco is not yet over. The Food Philippines will bring new alternative, coconut based products, at this year’s Gulfood.

The new of exhibitors will bring new flavors to the Dubai market while still promoting healthy food products, in line with the food Philippines campaign for premium, healthy and Halal-certified products from the country.

To name a few, these products are energy bar made from mango flour, tuna, which is a good source of lean protein and omega-3 fatty acids, tablea or pure cacao beans dried and roasted and formed into tablets, any other confectionary products such as marshmallows, chocolate coated polvoron, chocolate covered mangoes, cacao spread and powder, and coconut tablea.

Food Philippines is a branding initiative that ensures food products made of quality, healthy, natural ingredients are derived from the Philippines’ tropical islands. It unifies the overseas promotional efforts of CITEM. Under this national brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of fresh fruits and marine products.

Visit the Food Philippines Pavilion at booth number E8-10 / F8-9, Hall 8, at the Dubai World Trade Center on February 21-25, 2016.


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The Center for International Trade Expositions and Missions (CITEM), with the support from the Philippine Trade and Investment Center in London (PTIC) brings Maco Custodio, Micki Olaguer, Thian Rodriguez, and Jared Servano to bring in fashion designs inspired by the idea of reversals through their creative nuances.

Under the industry brand Fashion Philippines, four young fashion designers present UTOPIA U-TURNS: Fashioning Reversals at the 5th International Fashion Showcase (IFS) on 18 – 23 February 2016 at the Somerset House, London, United Kingdom.

Utopian U-Turns: Fashioning Reversals

Fashion Philippines tapped TAO Inc., headed by veteran curators Marian Pastor Roces and Judy Freya Sibayan, principal and adjunct curators to fuse the intellectual and design challenge of the theme for the Philippines curatorial exhibition in IFS 2016. Known for transiting and bridging the boundaries that usually divide the academics, design, conceptual art, and media, Roces and Sibayan challenged the designers to create fashion pieces made of materials that are rich with Philippine historical narratives of Utopian ambition, disaster, re-imagination, failure of vision, and reversals into renewed optimism.

Inspired by the swings from hope to defeat and vice-versa, the ‘UTOPIAN U-TURNS’ exhibition design takes up the cube and the grid, and the relationship of these forms to both utopia and heterotopia. It presents the “growing” cubes with the interstices of three-dimensional grid. The work of the four young Filipino fashion designers manifests the suspension between and among the global imperatives of rational progress, the interruptions imposed by chaos, and the re-orderings, re-fashioning, re-purposing, reincarnation, and redistribution produced from hope, fear, and imagination.

IFS: A Gateway to Filipino designers’ dream to becoming global

The Fashion Philippines exhibition in the 2015 IFS was among the most visited. Ken Samudio placed first runner-up for the Best Designer Award. Following the successful showcase in the 2015 IFS, Samudio, together with fellow IFS designers Renan Pacson, and John Herrera, became the first Filipinos selected to showcase at the Asia’s most coveted fashion festival, the Mercedes Benz Fashion Week in Tokyo. Herrera competed and emerged as champion in the London Emerging Designer Awards, as well.

“For three consecutive years, IFS has become the launching pad for young and emerging Filipino designers in the international fashion trade.  While it was once billed as a cultural exhibition for the public, the IFS has drawn in high-level fashion industry influencers and important buyers who end up doing business with the Filipino designers that participate in the event,” says CITEM Executive Director Rosvi Gaetos.  

CITEM has organized the Philippines official participation in IFS since 2013, in cooperation with the Philippine Trade and Investment Centre (PTIC), London, United Kingdom. Every year, in a prize-giving ceremony during the London Fashion Week, a panel of industry experts select a winning country, a designer, and curator. For 2016, a total of 80 designers from 25 countries will participate in the showcase, and 14, including the Philippines, will have their own installations.

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Design Week Philippines stages its 8th bi-annual run this 12-18 October

Be part of the changing creative landscape.

Positioning itself as the most comprehensive gathering of the country’s design initiatives, Design Week Philippines opens this 12-18 October with its freshest offerings to underline the emerging creative landscape shaping the metro.

Design Week Philippines is a multi-faceted platform that brings together creative visionaries from diverse backgrounds and disciplines in a series of programs and events that celebrate design and artistry. It has its roots from Proclamation No. 277 signed by President Benigno S. Aquino III on October 20, 2011, where he declares the third week of March and October of each year as Design Week Philippines. It has thus become a national agenda that nurtures the creativity and design capability of the Philippines to spur innovations directed towards ushering in of trade opportunities, and positioning the Philippines as Asia’s design destination.


This October, Design Week Philippines recognizes that the millennial mindset, as influenced by smart phones and social networks, has transitioned from a ‘me’ to ‘we’ collective empowerment movement. Ms. Rosvi C. Gaetos, executive director of the Center for International Trade Expositions and Missions (CITEM), the exports promotions agency of the Department of Trade and Industry (DTI), says, “The do-it-yourself has branched out to do-it-with-others and do-it-yourself-for-others since the maker revolution has created design filled with purpose, and as a means of communication and self-expression. Driven by the emergence of these new DIY movements, collaborative creativity sets the foundation for modern-day sustainable communities.”

Gaetos adds, “Design Week Philippines serves as the platform that connects actors, players, and would be players to further strengthen, enliven, and nurture the Philippine design industry.”

Design Week Philippines has three components—Design Talks, Design Tours, and Creative Environment—that will be held inside and outside of the SMX Convention Center in the duration of the event.


Design Talks, the key thought platform on design and creativity, masters and industry movers from various creative industries will flesh out the key values of the maker culture in  a three-module forum to provide insight towards the co-creation of a better future.

The formula begins with the combination of the urge to collaborate, the drive to innovate, and the freedom to play, to bring to life a community of shared creativity. Building better sharing communities is made easier through the emergence of maker spaces and incubators, where creative movements of do-it-with-others (DIWO) and do-it-yourself-for-others (DIYFO) have prospered. OmniFab 3D Technologies illustrates how the 3D printing industry presents opportunities for the Philippines to develop high value skills that also benefit other industries, while Korea Institute of Design Promotion (KIDP) share stories about approaching social challenges with wiser solutions through service design. Meanwhile, the ever-shifting demographic, economic and technological landscapes demand a distinct foresight into consumers’ needs. WGSN, IDEO Japan, London College of Fashion and Aarki, Inc. answer this through market intelligence via trends forecasting and analysis, design thinking, and active design interactions. Lastly, embracing curiosity, openness and exploration have allowed creative minds to re-make the world. In line with this, Philrobotics will hold a workshop on building robots from scratch, combining excitement with the rigors of science, technology, and design.

The Philippines hosts the Asia Design Sharing Council Meeting through the Center for International Trade Expositions and Missions (CITEM) and Design Center of the Philippines (DCP) on its fifth year. This program continues to nurture a design neighborhood among ASEAN member countries. KIDP and Thailand Creative and Design Center (TCDC) takes the stage this October to present their own design initiatives, listens to and learns from other members’ creative advancement efforts in preparation for the ASEAN Integration.

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The Creative Environment, another component of the Design Week Philippines, embodies the coming to life of the maker culture and the co-creation consciousness. As part of the Creative Environment, the “Urban Art by Millennials” is an interactive live art show in the SMX Convention Center that allows designers, artists, guests and even brands to communicate, connect, and construct with one another through visual arts. This activity puts the spotlight on thread, colored pens, paint, and calligraphy as the media of art for collaboration. Brands DMC, Stabilo,  Nippon Paint, and Zig Kuratake partner with Design Week Philippines to bring this collaborative project to life.

Three satellite creative events organized by different creative groups in various parts of the metropolis shall showcase the different aspects of the country’s creative industry as a testament of their commitment to cultivate inclusivity and nurture the growth of creative collectives. The Animation Council of the Philippines, Inc. (ACPI), in partnership with SMX Aura, celebrates Filipino talent in the field of animation as they hold Animahenasyon 2015: 9th Philippine Animation Festival on 15-16 October 2015. Tenants of the 2680 F.B. Harrison Compound, The Henry Hotel, Atelier of Mr. Jojie Lloren, Artelano 11 and Avellana Art Gallery, organized a curated event “Design Open House at 2680 F.B. Harrison Compound,” where they open their space exclusively for select Manila FAME guests and buyers on 16 October 2015. The Asia Cosplay Meet Philippines, as organized by the Norman Goss Training Services in cooperation with Asia Cosplay Meet main organizer Singapore Cosplay Club and in partnership with Intramuros Administration, is set to select a three-person cosplay team that will represent the country in the upcoming Asia Cosplay Meet 2015.


Design Tours will take Manila FAME VIBs (very important buyers) and special guests to Pampanga to witness age old living traditions. Betis, a small town in the province, will be a major stop during the tour for the wood carving tradition of Pampanga. The guests will be taken to the workshop of sculptor Willy Layug, recipient of  Presidential Merit Awardee for Ecclesiastical Art, for an up-close and first hand encounter of the art of wood carving; to Betis Crafts to appreciate detailed carving in furniture; and to Prado Farms to participate in a hands-on Steiner workshop. Engaging consumers in an in-depth perspective on these artisanal traditions reinforces craftsmanship as one of the strengths of Philippine design and creativity.

A bigger creative consciousness in the Philippines comes to you this coming Design Week Philippines slated on 12-18 October 2015 at the SMX Convention Center, Mall of Asia Complex, Pasay City. For more information, please visit http://www.designweekphilippines.com.ph.

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