Fill it with Gusto: The Philippines excites with premium quality, premium taste at food trade show SIAL Paris

DTI-CITEM’s Food Philippines inspires hearty enjoyment by bringing the Philippines’ health and taste champions, bold flavors, and a vibrant selection of homegrown brands to the European table.

sial-photo2

SIAL PARIS

The Salon de l’Alimentation, or SIAL, held every two years, is an international trade show specializing in the food industry and offering 20 product sectors – from gourmet food to organic ingredients to wine and spirits – with 7,000 highly diverse exhibitors from 105 countries to create a melting pot of cuisines and cultures in one event.

This year, the show will run from October 16 to 20 and will be attended by over 155,000 trade buyers and visitors and 120 official delegations from the HORECA industry, flying all the way to la Ville Lumière – “the City of Lights” – Paris, France from 194 countries across the globe.

Regarded as the world’s largest food innovation exhibition, SIAL is considered as a crossroad of world agri-business supply and demand, as well as a springboard for small and medium enterprises (SMEs).

At this significant meeting point, the Philippine Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), brings to Europe and the rest of the world Premium Quality, Premium Taste – fine food choices with added health benefits and exciting flavors that inspire gusto, not only in the kitchen or dinner table, but in every aspect of a robust lifestyle. The project is implemented in cooperation with the Export Marketing Bureau (EMB) and the Philippine Trade and Investment Center (PTIC) in Paris.

Leading the selection to be presented in the Philippine pavilion at SIAL are premium agricultural and marine produce coconut, banana, mango, and tuna, grown and harvested from the 7,107 tropical islands of the country. These food champions, owing to their versatility, excellent quality, and exquisite taste, have gained a solid reputation in markets in Asia, the U.S.A, Middle East, and Europe.

Coconut: an all-around healthy ingredient

The Philippine coconut, known globally for its quality and taste, has made the country the second largest coconut products supplier in the world.

About 42% of the world’s coconut oil is from the Philippines. At the same time, the country also satisfies 34% of the global requirement for desiccated coconut which is used as an ingredient in biscuits, snacks, cereals, cakes, and cookies.

Coconut derivatives are quickly gaining popularity as a healthy replacement for many staple products. In fact, a rising number of health conscious individuals and athletes all around the world are choosing coconut products over more traditional grocery items.

And why not? Coconut products are suited to many preferred diet plans such as Vegetarian, Vegan, Atkins, Paleo, Gluten-free, and South Beach, to name a few.

With a subtle sweet scent and flavor, gluten-free, high-fiber, and high-protein coconut flour is a healthy alternative to traditional baking flour. Cooks, pastry chefs, and bakers in many countries are starting to use coconut flour to create both sweet and savory breads and dishes.

For the Philippine participation, the companies B-G Fruits & Nuts Manufacturing Corporation, Brandexports Philippines, Inc., BusinessPeople, Inc., Pasciolco Agri Ventures, and ProSource International, Inc., bring to SIAL a wide variety of coconut products including organic amino sauce, chips, cream, flour, gel (nata de coco), jam, macapuno, milk, oil, strips, sugar, syrup, vinegar, and water, to share with the European market the million and one uses of coconut.

Banana: pro-energy, pro-flavor

As the most popular fruit in the world, bananas have the biggest commercial demand globally. Where do the huge markets source their bananas for the mass of consumers?

With 441,951 hectares of banana plantations and 30 nations receiving top quality Philippine banana products, the Philippines has secured its place as one of the world’s largest and most reputable banana exporters.

In 2015 alone, the Philippines’ banana export was valued over 439 million USD. This industry provides livelihood to 503,000 Filipinos who plant, harvest, and process Cavendish and Cardaba varieties yielding more than 9 million metric tons annually.

Among international chefs and food and health experts, the Philippine banana is considered as a staple fruit in the kitchen.

Generous in flavor and with numerous uses, bananas can transform plain cakes, breads, and muffins into sweet gourmet creations. Crisp bananas are also added to cereals and oats for a taste, texture, and nutritional upgrade.

Fitness enthusiasts also swear by this energy-boosting fruit. Rich in potassium and vitamin C, one fresh banana, or one small cup of plain banana chips, is a great pre-workout meal. Many energy drink companies actually imitate the combination of sugars in bananas, as this mix delivers the best results for athletes, promoting agility and speedy recovery, and providing more energy and focus.

For the Philippine participation at SIAL, B-G Fruits & Nuts Manufacturing Corporation and See’s International Food Manufacturing Corporation exhibits the humble yet exotic fruit in different preparations to suit various applications.

The Philippine mango: sweetest in the world

 It does not take much to succumb to the temptation of fresh Philippine mango, which renowned chef Gaggan Anand describes as “the perfect balance of sweet and sour.”

Possessing a unique flavor profile that goes amazingly well with an abundance of other food products, it makes the best ingredient for a great number of creations, such as savory salsa, cake, sweet lassi, festive margarita, muffin, spicy salad, sorbet, chili chicken sandwich…the list goes on!

Add to that a good list of health benefits. One cup of the “king of fruits” contains 1,785 IU of vitamin A which is needed to support healthy eyes and foster proper bone growth. Mango is also a source of folate or folic acid for pregnant women as it can help prevent birth defects and miscarriage.

Many studies reveal the cancer-preventive properties of mango. Rich in antioxidant compound, mangoes protect against breast, colon, leukemia, and prostate cancers.

No other country in the world can claim to have the sweetest, juiciest mango. Only in the Philippine soil do the most loved mangoes grow and ripen. Countries such as Canada, China, Japan, South Korea, Singapore, and USA, major export destinations of fresh and processed Philippine mango, can attest to the superior taste and quality of the country’s national fruit.

And with 187,837 hectares of plantations producing 788,074 metric tons for the domestic market and 48 countries abroad, coupled with a steadily improving production capacity, the Philippines is more than capable of offering this legendary fruit to the world.

Amley Food Corporation, Brandexports Philippines, Inc., and Green Enviro Management Systems, Inc. will showcase the selection of enticing mango products such as healthy dried mango snacks, spiced mango sauce, mango vinegar, mango kernel flour, mango-cassava flour, and mango-coconut flour at the European trade show for the world to sample.

Tuna: one of the world’s favorite fish

sial-photo6

The Philippines will bring to SIAL not only fruits of the land but also produce from the sea including tuna and other fish.

A  part of the almost 6 million square kilometers of tropical marine expanse called the Coral Triangle, the Philippine waters is home to large populations of tuna that thrive alongside 600 reef-building corals and over 2,000 other species of fish.

As the second-largest tuna exporter in the world, serving major markets such as Japan, the U.S., and the United Kingdom, the Philippines is capable of producing 58,660 metric tons of canned tuna and 28,808 metric tons of frozen or chilled tuna for the international market.

Tuna is also many athletes and health-conscious individuals’ go-to protein source. Just 3.5 ounces of tuna, or a little less than one cup, provides 30 grams of lean protein, along with important nutrients including omega-3 fatty acids – of which tuna is famous for, vitamins D and B12, and selenium. As such, eating tuna often can help lower risks of heart-related diseases, maintain healthy bones and teeth, sustain energy throughout the day, and support the immune system.

sial-photo3

And a versatile food, the Philippine tuna can be served and eaten in many ways – not just as filling in sandwiches – but as the star ingredient in nutritious salads, tacos, macaroni dishes, stuffed potatoes, relishes, and many more.

High quality tuna, processed and canned using only the strictest standards, along with other choice fish products (sardines and milkfish), will be brought to the trade show by Alliance Select Foods International, Inc., Brandexports Philippines, Inc., and Century Pacific Food, Inc..

Homegrown brands, trusted manufacturers: the Philippines’ favorite tastes and kitchen staples ready for the world

 Food Philippines through SIAL also offers the world the Philippines’ most loved food brands and top-of-mind suppliers that have become a fixture in the Philippine kitchen and an important element of the authentic Filipino lifestyle.

Snacks

Goldilocks Bakeshop Inc., founded in 1966 and one the Philippines’ well-established bakeshops, will bring their Sweet Polvoron Delights to SIAL. Polvoron is a Filipino delicacy that captures the dreamy combination of milk powder, toasted flour, sugar, and melted butter.

sial-photo5

A food brand close to the heart of every Filipino child, Regent, and its wide assortment of savory potato and corn chips and crackers; single-serve cakes in different flavors; corn, chicken teriyaki, cheese, vegetable, and seafood-flavored chips and crackers; and the brand’s newest addition, matcha-flavored corn cracker, will be exhibited by Grand Eight Export Packaging and Logistics Corp. and Philippine Grocers Food Exports Inc.

Philippine Grocers also brings to SIAL the brand Lemon Square, a prolific Philippine baked goods manufacturer and maker of popular cheese cupcakes. Assorted cupcakes and inipit (which means “pressed”, is a favorite Filipino delicacy made of two slices of sponge cake stacked together and filled with cream in the middle) will find their niche in the European market through the trade show.

International buyers and guests will finally get a taste of the Philippines’ “national biscuit” Skyflakes, as well as Fita and Grahams manufactured by Monde M.Y. San Corp. These crackers and biscuits are considered heritage brands holding top spots in the Philippine market for more than four decades.

Although pili is native to maritime Southeast Asian countries, only the Philippines harvests and processes the delicious nut, making it a uniquely Filipino treat. But one does not have to fly to the Philippines just to enjoy pili, thanks to J. Emmanuel Pastries – The House of Pili and Y Nut!, a selection of pili nut nibbles will be made available to the European market.

The pili nut is also a healthy food choice that places well with the Paleo diet and the Ketogenic diet which is starting to gain traction in the U.S. and the U.K.

A healthier alternative to fried pork rinds is Boy Bawang, a well-loved brand of the heritage snack called “chichacorn” (blend of Spanish word chicharrón and corn) or “Ilocos chicharon” in northern Philippines. Boy Bawang, which is already being exported to many countries across the world, is showcased by KSK Food Products.sial-photo7

The Philippines’ queen city of the South, Cebu, has a favorite snack called otap, an oval-shaped puffed pastry made from flour, shortening, coconut, and sugar that is baked twice to achieve its characteristic flaky crunch. Golden Harvest Otap will reach Europe through Brandexports.

Frozen fruit juices, known as “ice candy” in the Philippines, is a favorite cooler during hot and humid summer months. Miesto International Foods Corp. makes export-quality versions of this icy treat and takes them to SIAL for international taste buds to try and fall in love with.

Drinks

Always present in every Filipino school kid’s lunchbox is a carton of Selecta Moo Choco drink, which will be a part of Grand Eight’s selection of product offerings.

Other Philippine beverages taking part in SIAL are Tanduay Asian Rum and Cobra Energy drink, both manufactured and exported by Asia Brewery, Inc.

Considered as one of Asia’s best kept secrets, Tanduay Asian Rum, which spends 5-7 years in charred oak barrels, are made by a distillery company existing since the 1800s. Asia Brewery, Inc. brings Tanduay Asian Rum to SIAL to offer European guests the chance to see for themselves why the spirit is labeled the “Rum of Distinction.”

Meanwhile, Cobra Energy Drink is the Philippines number one drink for mental and physical alertness that combines taurine, inositol, caffeine, B-vitamins, carbohydrates, and ginseng.

 Noodles and Pasta

Different kinds of noodles such as thick cornflour noodle, fine rice noodle, flour stick noodle, vermicelli noodle, and mung bean noodle by the brands Cucina Filipina and Golden Harvest, and brought by Brandexports and Philippine Grocers, will be offered to give a chance to European foodies to make in their own homes delicious and authentic Asian and Filipino dishes like pancit luglog, pancit bihon, pancit canton, and sotanghon.

Grand Eight will present leading pasta brands like Royal Pasta, White King brand Fiesta Spaghetti (number one in the Philippine market), along with White King brand Fiesta Spaghetti Sauce.

Sugar

Organic muscovado made from sugar cane by Raw Brown Sugar Milling Co., Inc., and Suchero’s low glycemic natural sweetener made from coconut sap will be made available at the Food Philippines pavilion through Brandexports.

Condiments, Marinades, Spice Mixes, Sauces, Seasonings

Numerous authentic Philippine dishes such as binagoongang lechong kawali and kare-kare, and sour fruits and crops like green mango and singkamas, are made more mouth-watering with a bit of bagoong or sautéed shrimp paste.

This favorite Philippine condiment, specifically the Golden Harvest brand, will be offered by Brandexports.

No other dish says Filipino better than adobo. The most sought-after Philippine dish, that English gourmet and journalist Nigella Lawson is striving to perfect, can now be effortlessly made and served at home even by the untrained using Mama Sita’s adobo marinade and adobo sauce mix, brought to SIAL by Philippine Grocers, together with other great kitchen help by the Mama Sita’s brand such as barbecue marinade, sisig spice mix, and sinigang sa sampalok seasoning mix.

Processed Fruits and Preserves

No town fiesta celebration will be complete without Philippine fruit salad, and to make this delicacy, the required ingredients are preserved fruits such as pineapple chunks, tropical fruit cocktail, and red sugar palm fruit (kaong), which will be brought by Brandexports.

DLA Naturals will offer a wide selection of fruit fillings and pastry glazes for industrial baking. The company understands the baking industry’s demand and has perfected their recipe for economic and luxury varieties of hot- and cold-application glazes and  fillings made from apricot, apple, blueberry, cherry, raspberry, pineapple, and strawberry.

Dried Seafood

Aside from premium tuna, the Philippine pavilion at SIAL will also offer dried seafood by the Golden Sea Queen brand brought by Brandexports.

Included in the product selection are quintessential Philippine breakfast foods that pair with the iconic silog (a wordplay of sinangag, or fried rice, and itlog, or egg): dried salted ponyfish (sapsap), rabbit fish (danggit), squid, threadfin bream (bisugo), silverfish anchovies (dilis), and mackerel (alumahan).

Food Philippines in SIAL Paris 2016: Premium Quality, Premium Taste

Trade buyers and guests at SIAL Paris 2016 are invited to visit the Food Philippines pavilion at Hall 4 Stand Number 4L 106 and let Premium Quality, Premium Taste from the Philippines spark a new zestfulness for food and flavors.

For more information on Food Philippines in SIAL Paris 2016, interested parties may visit the official website citem.com.ph/sial/.

Manila FAME welcomes exhibitors and international buyers to a bigger show in October 2016

The Philippines’ premier design and lifestyle event is expanding the show for October 2016 – with more venues, extended exhibit hours, more SME exporters, and more special showcases for new artisans, designers, and products

fame-logo

Four venues to accommodate more exhibitors

The 64th edition of Asia-Pacific’s second-longest running trade exhibition, Manila FAME, will be held in four large venues to accommodate the growing number of participating SME exporters and the deluge of international trade buyers joining every edition to source unique products of Philippine artisans.

The upcoming show in October 20-22, 2016 will be held at the World Trade Center (WTC) Main Hall, which will house the holiday and home exporters, and the WTC Tent, which will feature fashion, textile, and apparel brands. The Philippine Trade Training Center (PTTC) will exhibit arts and crafts, and start-up and retail companies, while HallONE will be the venue for the Design Week Philippines’ (DWP) Creative Marketplace.

Design Week Philippines, held concurrently with Manila FAME, is a multifaceted fête of the arts and design aimed at fostering creativity and spurring innovations. It is highlighted with activities that speak of Filipino ingenuity and design breakthroughs that strengthen the Philippines’ position as Asia’s design capital.

In addition to the special DWP events to be held at HallONE, more activities initiated by the Design Center of the Philippines will take place in Manila’s historic center, Intramuros.

 

Extended exhibit hours to let in more trade buyers and visitors

Manila FAME October 2016 edition will extend its operating hours from the original 9:00AM-6:00PM to 9:00AM-7:00PM. The change was made in response to trade buyers’ request for longer business hours that would allow them to meet with all their target suppliers in Manila FAME, examine new products at the show, and maximize their visit in Asia, which will have other trade events scattered across the region.

 

New special showcases and daily events to update trade buyers and visitors on what’s hot

Exciting showcases to look forward to in the October show include New Generation Weaves, Bamboo and Coconut Special Setting, Lamps & Lighting, and Icon Setting: Peacock Redux.

Lively daily events to update trade buyers on on-trend designs and products as well as inspiring and creative workshops and business fora will be staged for a multi-sensory, comprehensive, and diverse trade show experience.

Furthermore, the 64th Manila FAME will be made even more momentous with the celebration of the ASEAN Master Craft Design Festival and the participation of the ASEAN Master Craftsmen who will present their creations in a special pavilion called ASEAN Crafts to the World. The first group of the ASEAN Master Craftsmen, coming from the countries Indonesia, Malaysia, the Philippines, Thailand, and Viet Nam, will unveil new designs and progressive applications of native materials and traditional techniques in home furnishings, gifts and housewares, garden accessories, and fashion apparels.

“CITEM is continuously shaping Manila FAME, not just to meet the demands of the changing industry with its new generation of buyers, entrepreneurs, consumers, designers, and artisans, but to exceed expectations, bring new ideas to the table, and most of all to showcase what the Philippine SMEs can do with training and assistance,” said CITEM Executive Director Rosvi C. Gaetos.

img

The 64th edition of Manila FAME will be held on October 20-22, 2016 at the World Trade Center Metro Manila (WTCMM), Philippine Trade Training Center (PTTC), and HallONE. Manila FAME, the Philippines’ premier design and lifestyle event and attended by trade buyers from all over the world, features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories, designed and crafted in the Philippines for the global market.

 

***

 

Manila FAME is a bi-annual showcase of craftsmanship in Philippine products. It features finely selected furniture and home furnishings, holiday gifts and accessories, designed and crafted in the Philippines for the global market.

Organized by the Philippines’ Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), Manila FAME is the only trade event in the Philippines approved by the Union des Foires Internationals (UFI), or the Global Association of the Exhibition Industry, a Paris-based association of trade fair organizers founded 90 years ago in Milan, Italy, on April 1925.

DTI-CITEM brings coconut, banana, and tuna products to SIAL Paris

FoodPhilippines, through the Center for International Trade Expositions and Missions (CITEM), steps up its campaign in European countries, especially as the Philippines looks to maximize trade opportunities under the EU-GSP+ (Generalized System of Preferences Plus). The FoodPhilippines presentation will highlight coconut, banana, and tuna products in its participation to SIAL Paris on 16-20 October 2016 at the Paris Nord Villepente.

Citing a press report from the Department of Trade and Industry (DTI) in 2015 that EU-GSP+ increased Philippine exports increased by 27 percent, CITEM Executive Director Rosvi C. Gaetos shares that coconut oil, canned tuna, and preserved fruits are included in the major export products under the zero tariff scheme.

“We are going to take advantage of this momentum in the Philippine export industry by highlighting top quality products like coconut, banana, and tuna through the participation of 15 companies in SIAL Paris, the largest food innovation  exhibition,” Gaetos states. “Tuna especially poses higher export potential because the world is starting to recognize that one of the best tunas in the world comes from the Philippines.”

According to government data on Philippine agricultural exports in 2012, coconut, banana, and tuna are constantly included among the top six export commodities from 2004-2010, with the Netherlands as one of the country’s biggest export markets. CITEM expects that these three food export commodities will benefit greatly from the zero tariff as the rate will go down from 20 percent for tuna, and 10 percent for coconut.

The Philippines is a major exporter of coconut products, particularly coconut oil. The country exports over 70 percent of its coconut oil, with Europe having 52 percent and United States receiving 33.9 percent of the trade, according to the United Coconut Associations of the Philippines (UCAP).

UCAP notes that coconuts are gaining popularity in the UK retail market, with coconut oil now worth over Lsd 14 million per year in sales, and coconut water worth almost Lsd 60 million in value sales, as reported by IRI’s InfoScan data. The same market analysis data also reported that the coconut trend is playing out in other European countries as well, with its increased popularity attributed to Thai-inspired food, and the its health benefits.

Banana is also one of the country’s major fruit exports, comprising 86.9 percent of the total volume in metric tons of fruit exports from the Philippines in 2013. It constitutes a substantial portion of the country’s export revenues. The Cavendish variety, in particular, topped the export statistics for fresh fruits as it surpassed the USD 1B mark in 2014, posting a growth of 18.06 percent from USD 962.58M in 2013 to USD 1.136M last year. Processed banana products are also gaining strong foothold in both local and international markets.

The Philippines ranked 7th among top fish-producing countries in the world in 2013, comprising 2.46 percent of the total world production of 191 million MT. In 2014, tuna, along with seaweeds and shrimp/prawn, accounted for 65 percent of the total export value worth USD 1, 274 million. Tuna is still the country’s top fish export commodity,  with export value at USD 443 million. Canned tuna in particular constituted the bulk of export tuna products.

Coconut, banana and tuna are part of the Premium 7 food group that is considered as the Philippines’ key export drivers in the food industry given that these products considered to be among the best in the global market or manifest high export potential. Also included in the Premium 7 are pineapple, cacao, coffee, and mango.

***

The Philippines participation in SIAL Paris is spearheaded by CITEM, the export promotions arm of the Philippines Department of Trade and Industry (DTI). FoodPhilippines is a branding initiative of DTI-CITEM that unifies the promotional efforts of the government in overseas trade exhibitions and events to project one brand, one image, one voice. For more information, please visit www.citem.gov.ph.

DTI-CITEM connects local MSMEs to Ayala Rewards Circle

The Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), continues to partner with organizations to help promote micro, small, and medium enterprises (MSMEs) as a way of supporting the Philippine industry. One of its partners in the recently concluded April 2016 edition of Manila FAME is the Ayala Rewards Circle (ARC), an exclusive recognition and appreciation program for valued Ayala Group clients.

“We first teamed up with Ayala Rewards Circle for the October 2015 Manila FAME, and we are pleased to renew our partnership with them for our April edition this year. Through this joint effort, local exhibitors can connect with members of the ARC and expand their network. This is also an excellent opportunity for local MSMEs to test their products in the currently expanding domestic market,” said Rosvi Gaetos, executive director of CITEM. ARC members are clients of Ayala Automotive Group, Ayala Land, Bank of the Philippine Islands, and Globe Telecom, who have met specific qualifications set by ARC for membership.

For the April 2016 edition of Manila FAME, eight exhibitors joined the ARC-Manila FAME partnership, namely: Alchemista, Inc., Aretei Foods Corporation, Bote Central, Inc., GIGA Natural Products Specialist Corporation, Gustazo Alimentos Corporation, Hacienda Crafts Company, Inc. (Inuma Brand), Milea Bath & Body Wellness Essentials, and Urban Island Winery Inc. ARC has promoted the exhibitors to their members through online campaigns, text blasts, ad banners, and the ARC mobile app. ARC has also promoted Manila FAME through its newsletters, mails, invitation cards, and e-promotional materials.

“Manila Fame has been a valued partner since 2015 and remains to be one of our successful drivers to engage our members with activities outside of Ayala. We hope to keep the partnership for succeeding runs,” said Sush Narciso, Marketing and Campaigns Manager of ARC.

ARC members were given discounts and special offers on products of the eight exhibitors that have entered into the ARC-Manila FAME partnership.

CITEM granted VIP status and complimentary passes to ARC members and one companion each, giving them access to Manila FAME, Asia’s Design and Lifestyle Event that showcases craftsmanship, design innovation, and artisanship; Slingshot Philippines, a national summit and exhibit on startups and innovation; and Design Trails by Bambike, a guided bamboo bike tour within Intramuros as part of Design Week Philippines, a national celebration of Philippine design, creativity, and innovation spearheaded by CITEM. A total of 170 ARC delegates composed of ARC members (distributors, suppliers, firms, and the general public) and their companions attended the April 2016 edition of Manila FAME.


The April 2016 boutique edition of Manila FAME was held on April 21-24, 2016 at the World Trade Center in Pasay City. For more information on ARC and Manila FAME, visit www.manilafame.com.

JunkNot!: An SME that creates cool furniture from trash stages new eco-crafts at Manila FAME trade fair

j1
JunkNot! crafts chairs and stools using recycled plastic while creating jobs for a community in Laguna.

A small backyard enterprise in Laguna turns plastic garbage into colorful, handcrafted furniture while providing sustainable livelihood in their community presented eco-conscious creations at Manila FAME trade exhibition last April at the World Trade Center in Pasay City.

JunkNot!, along with many SMEs, artisans, and designers from the provinces of Laguna, Cagayan, Albay, and Davao, met thousands of local and foreign trade buyers, visitors, and media through the Partner Province Program of DTI-CITEM, in collaboration with the local government units of the participating provinces. Their products were showcased in a special setting that highlighted traditional crafts and techniques called The Artisans Village.

j4
Wilhelmina Garcia, founder of eco-conscious company Junknot!, believes in designing to make a good impact in society and in the environment. “What is good for the people should also be good for the environment,” she said.

“At JunkNot!, we find creative ways to transform regular and everyday junk into usable items while providing livelihood to a community,” said Wilhelmina Garcia, who founded the company in 2009.

The SME’s employees, who come from the small communities of Biñan, Laguna, collect plastic waste (bags, wrappers, sachets, etc.), clean and twist them into ropes which are handwoven to form the backrest and the seat of chairs and stools.

Old cardboard tubes are also saved to be made into stool legs and water hyacinth plants are treated to create elegant headboards for beds.

“JunkNot! teaches the community not only crafting techniques but also about solid waste management and proper waste segregation. The company buys the raw materials (plastic waste) from the community, then, we give back 5% of the sales to them,” said Garcia.

We “envision to help, in its small-scale way, to solve two problems that our society is facing: plastic waste and the lack of jobs,” said Garcia.

In a 2015 study made by the Ocean Conservancy and McKinsey Center for Business and Environment, the Philippines came out as the world’s third biggest contributor of plastic pollution, generating 2.7 million metric tons of plastic garbage each year, with 521,000 tons or 20% leaking into the oceans.

Asked what she and her partners at JunkNot! want to accomplish in the future, Garcia said, “We just want to see a cleaner and greener Philippines, and a happy and healthier earth.”

Used cardboard tubes are upcycled to become stool legs and dried water hyacinth plants are treated to create bed headboards.

Manila FAME, the country’s premier design and lifestyle event, is organized by CITEM, the export promotions arm of the Philippine Department of Trade and Industry (DTI).

Philippine and international SMEs manufacturing home, holiday, and fashion products are encouraged to join Manila FAME in its 64th edition to be held in October 20-22, 2016. For more information, log on to www.manilafame.com.

CITEM-HallONE hosts Japan’s largest economic org for business opportunities in PH

jma001_highres.jpg

One of Japan’s oldest and largest economic organizations, the Japan Management Association (JMA), recently visited the Philippines to seek new business opportunities and establish possible strategic partnerships with the country’s trade and investment organizations, including the Center for International Trade Expositions and Missions (CITEM).

Hosted by HallONE, CITEM’s year-round sourcing facility, in coordination with the Board of Investments (BOI), the recent visit included a tour of Makati City showrooms of Kenneth Cobonpue, Fashion Interiors by Paul Cornelissen, and other furniture and home accessory showrooms at LRI Design Plaza, including those of Triboa Bay Living, Luzon Rattan Industries, and Omo Furniture and Accessories.

“With such high-level design in Philippine furniture, I suggest that the Philippines take advantage of the increasing number of hotels in Japan due to the large tourist traffic coming from mainland China. Currently, we see a lot of Balinese furniture in our country. We are yet to see more of Philippine products,” said JMA Project Leader Noriyasu Kamioki.

Mr. Noriyasu of JMA Asia Co-Evolution Center/Convention Business Center and JMA Vice-President Tadashi Yoshida also met with the CITEM executive and management committee headed by Executive Director Rosvi C. Gaetos following the tour and discussed about possible collaborations, including a sister city program and the arrangement of buyer delegations to CITEM’s design and lifestyle event, Manila FAME.

jma003_highres.jpg

“After our recent visits in Singapore and Thailand, JMA is now searching for partner organizations in the Philippines for more business projects that encourage mutual investments between Japan and ASEAN. Some of our projects involve organizing big and successful trade fairs such as FOODEX Japan and providing business-matching services during these said events, similar to what CITEM is doing,” Mr. Noriyasu explained.

Mr. Noriyasu also mentioned that there is a need to promote Philippine products extensively in Japan as their market is not well acquainted with it as much as it is with products of other Southeast Asian countries like Thailand and Malaysia.

“There should be more information disseminated about your country and the products you produce so that the Japanese market can fully appreciate and know that these Philippine products are available and accessible for import,” Mr. Noriyasu said.

The JMA Group is a conglomerate with 1,600 management specialists around the world, supporting the client’s problem solving and management innovation needs. It is comprised of the Japan Management Association and a number of corporations such as JMA Consultants, Inc., JMA Systems Corporation, JMA Research Institute, Inc., JMA Management Center, Inc., among others.

Japan has maintained a 60 year-old diplomatic relationship with the Philippines and remains as its top trading partner this year.

“I see a lot of opportunities that are open for us to collaborate. We appreciate your assistance especially in terms of market penetration of Philippine products not just in key Japanese cities but also in other provincial areas. I believe that partnering with JMA, being one of Japan’s biggest economic organizations, is a valuable step towards further strengthening our ties with Japan and the rest of our Asian neighbors,” Executive Director Gaetos said.


HallONE is located at the International Trade Center (ITC) Complex, Roxas Boulevard corner Sen. Gil J. Puyat Avenue, Pasay City. It is a sourcing venue for features high-quality export products from the Home, Fashion and Food industry sectors. To visit its design-driven venue, contact its secretariat office at telephone number (+632) 831- 2201 local 253/600.

Intramuros is first Creative Environment

Manila celebrates Design Week Philippines

The Philippines has become a star in the design scene in recent years. Design icons such as Kenneth Cobonpue and Budji Layug and up-and coming designers Ito Kish, Vito Selma, Stanley Ruiz, and Liliana Manahan have been reaping awards lately for their innovative ideas. To nurture future design stars and world class creative talents, Design Week Philippines will be held on 16-24 April 2016 through various activities in various venues.

Presented by the Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM),  Design Week Philippines is a multi-faceted celebration of the arts and design aimed at fostering creativity and innovations as well as pushing the Philippines as a leading design hub in Asia and globally.

With the theme “Connection,” Design Week Philippines is all about the different ties that bind design enthusiasts of different backgrounds and upbringings to interact and share their creativity with each other.

Highlighting Design Week Philippines is the launch of the first creative environment Intramuros. Positioning the Walled City as a hub that caters to creative entrepreneurs who balance history with contemporary ideas,  the launch will feature 13 events, eight venues, and 18 partners. These include a spoken word poetry and independent music festival by Ilvstrados on 16 April; a weekend market on Gen. Luna Street by Viva Manila on 16-17 April; a screening of past Sinag Maynila films at the NCCA Auditorium from 17 April; a demonstration called School of Living Traditions at the NCCA Lobby, street art exhibitions, an exhibit by Type Kita, and public art installations by Alessa Lanot from 16-20 April; and Design Trails by Bambike at Casa Manila from 17-24 April.

Also happening during Design Week Philippines is Slingshot Philippines, which features a National Conference on Startups and Innovation, and an exhibit on Philippine startup companies. The Design Center of the Philippines (DCP) will also put on display innovative products that are design solutions to identified socio-economic and environment issues as part of the exhibition. Slingshot Philippines will run from 21-22 April at the Philippine Trade Training Center (PTTC), Pasay City.

Design Week Philippines coincides with Manila FAME, the country’s premier design and lifestyle event, on 21-24 April. Now on its 63rd edition and considered Asia’s second longest-running trade show, it will feature carefully curated fashion items, holiday gifts and décor, furniture, and home furnishings designed and crafted in the Philippines. Organized by CITEM, Manila FAME is the country’s premier source of high-concept products using indigenous and local materials. Designers also look forward to the event as an exclusive platform for business matching between exporters and buyers. Trade show goers can discover globally-responsive products that celebrate the color and richness of Filipino culture through unique products.