Agribusiness forums lead seminars at this year’s IFEX Philippines NXTFOOD ASIA

  • The 13th edition of the IFEX Philippines opens this weekend with a slew of food-tasting and knowledge-sharing activities.
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Philippine dried mango facility

MANILA, Philippines – The biggest international food fair in the country opens its doors this May 24-26 to welcome local and foreign trade buyers and food enthusiasts at the World Trade Center Metro Manila (WTCMM). Featuring the Premium 7 (coffee, cacao, coconut, mango, banana, pineapple, tuna) and Rising Stars (heirloom rice, calamansi, ube, pili nut, turmeric, malunggay, muscovado sugar, tamarind, dalandan) in the Philippine food export industry, IFEX Philippines is set to delight visitors with its various components and special settings designed to highlight and showcase Philippine food, ingredients and cuisine.

Organized by the Department of Trade and Industry (DTI) through the Center for International Trade Expositions and Missions (CITEM), IFEX Philippines NXTFOOD ASIA brings the latest in the Philippine food scene to the tradeshow floor.

Along with more than 600 exhibitors and three full days of various food-tasting activities, IFEX Philippines will also host a slew of food export seminars featuring tracks on agri-investment and foreign market entry requirements.

These free seminars will be conducted by industry experts and leading practitioners to share their insights on the latest trends, innovations and best practices in the food exporting and servicing sector.

Knowledge sharing sessions

Day one of the food fair will start things off with the Agribusiness Investment Forum by the Department of Agriculture’s Agribusiness and Marketing Assistance Service (DA-AMAS). This forum will include tracks on pig husbandry, goat production and natural farming. Together with these agri-investment forums, day one will also feature Market Entry Requirement Tracks for the UK and Chinese markets, as well as a talk on market value-adding concepts.

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Harvesting raw cacao beans

 

The second day of the show will feature another round of Agri-investment Forums covering aquaculture, agri-technologies, high-value crops and cacao production. In addition, IFEX will also be hosting an exciting forum focused on The Business of Cacao with panelists from the Philippine and European cacao industries. There will be another market entry requirement track that will discuss Australia’s Food Regulatory System and Export Requirements. To cap off the second day of seminars, there will be a track discussing how entrepreneurs can properly handle and manage their intellectual property rights.

Discover the latest market trends in the food exporting industry with these knowledge-sharing sessions on the first and second days of IFEX Philippines NXTFOOD ASIA on the 24th and 25th of May 2019 at the World Trade Center Metro Manila.

Visitors may also visit the featured special settings and participate in the different food-tasting activities scheduled throughout the entire event. These include Food Philippines, Asian Food Champions, Islands on a Plate, Flavors and Spices Garden, The Cold Room: Seafood at Sub-Zero, Philippine Cacao and Tropical Wines and Spirits.

This year’s edition of IFEX Philippines is co-organized with the DTI’s Micro, Small and Medium Enterprise Development (MSMED) Council, the Department of Agriculture (DA) and the Philippine Exporters Confederation, Inc. (PHILEXPORT).

“KNOWLEDGE SHARING SESSIONS”

IFEX Food Export Seminars

Get ahead with the latest market trends and tools of the trade in the food exporting industry at the IFEX Food Export Seminars where the latest trends, innovations and best practices in the food exporting and servicing sector will be discussed by industry experts and practitioners.

Seminar tracks like the Agri-Investment Forum by the Department of Agriculture-Agribusiness and Marketing Assistance Service (DA-AMAS), Market Entry Requirement Tracks for the Australia, China and UK markets, and Market Compliance Tracks such as Kosher and Intellectual Property Rights will give ample learning opportunities to food SMEs that aim to succeed in the industry.

For more information on the schedule of seminars and activities, visit www.ifexphilippines.com.

 

PH top food exports take centerstage at IFEX Philippines 2019: NXTFOOD ASIA

  • Presenting “NXTFOOD ASIA,” IFEX Philippines gears up to highlight the country’s “Premium 7” export products and the “Rising Food Stars.”
  • RAPID Growth project will also be launched on the first day of IFEX Philippines. The program is aimed to scale up agri-based farmers and MSMEs of lucrative commodities including cacao, calamansi, coco coir and coffee.

 

Premium 7
The Philippines’ ‘Premium 7’: banana, cacao, coffee, coconut, mango, pineapple and tuna.

A grand showcase of the innovations and culinary techniques behind the country’s top agricultural export products will be a major highlight of IFEX Philippines at the World Trade Center Metro Manila (WTCMM) on May 24-26, 2019.

Presenting “NXTFOOD ASIA,” IFEX Philippines is gearing up to showcase the innovative use and culinary applications of the country’s ‘Premium 7’ namely coffee, cacao, coconut, mango, pineapple, banana and tuna.

IFEX Philippines is the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients organized by the Philippines’ Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-CITEM).

“Through this showcase of what’s next in Asian food, we want the global buyers to experience the Filipino food innovations that are being done with these commodities and see how they can use these products in the dishes in their respective countries,” she added.

The three-day event will also spotlight the roster of Philippines’ ‘Rising Food Stars,’ which include heirloom rice, calamansi, ube, pili nut, turmeric, moringa or malunggay, muscovado sugar, tamarind, dalandan and a selection of Philippine wines and spirits.

The country’s sauces and condiments will also be featured in the event. These include coco aminos, sarsa, fish sauce or patis, chili sauces, crab fat or aligue, shrimp paste or bagoong, sukang maasim, sukang tuba, sukang pinakurat, sukang iloko and balsamic vinegar, among others.

“To further highlight the Premium 7 and the Rising Food Stars, IFEX Philippines is gearing up for a delectable and sumptuous culinary showcase of the promising export products in the country as it sets the stage for the future of food in Asia,” said Suaco-Juan.

DTI to launch Php 3.7B project to elevate PH export commodities, agrientrepreneurs

To help strengthen the country’s major export commodities, IFEX Philippines will launch on its first day the Rural Agro-Enterprise Partnership for Inclusive Development and Growth (RAPID Growth) project, which is led by the DTI-Resource Generation and Management Service (RGMS) and funded by the International Fund for Agricultural Development (IFAD).

An upscaling of the successful Rural Microenterprise Promotion Programme (RuMEPP), RAPID Growth is a Php 3.7-billion project that aims to propel agriculture-based processing enterprises and entrepreneurial communities to become innovative, productive and competitive so that they will be capacitated in meeting the challenges of the global market.

According to DTI Secretary Ramon Lopez, RAPID Growth will primarily target four agricultural value chains, namely cocoa, coffee, processed fruits and nuts, and coconut.

“These four commodities have lucrative markets, social features and have the potential to provide sustained economic benefits to small farmers and enterprises,” Lopez said.

The project is set to target small farmers and micro-entrepreneurs engaged within the selected commodity chains, further targeting unemployed and underemployed rural women and men. Special focus will be on women, youth and indigenous people. It is set to be initially implemented in six regions, which are regions eight to 13 with 20 target provinces.

“In order to serve as models, four pilot provinces were chosen for each of the priority sectors from among the 20. These provinces are Leyte for its coco coir, Bukidnon for coffee, Davao del Norte for cacao and Agusan del Sur for calamansi,” Lopez explained.

The RAPID Growth Project was proposed to directly address policy commitments of the Philippine Government aligned with the Sustainable Development Goals (SDGs) that are of high relevance in eliminating poverty and reducing inequality.

Anchored in the government’s ‘Pagbabago’ pillar, this project seeks to address the Philippine Development Plan 2017-2022 target outcomes, which are (1) expanding economic opportunities and (2) increasing access to economic opportunities, including smallholder farmers and fisher folks. Likewise, through this project, the DTI is set to prioritize the micro, small, and medium enterprises (MSMEs) as a key pillar of its economic program.

“Various products that are harvested or manufactured by local MSMEs have a huge potential in the export market. The launch of this project in IFEX Philippines shall help shed a light on these products as it elevates the emerging local entrepreneurs and farmer groups,” Lopez added.

To know more about the Philippines’ food export products, visit www.ifexphilippines.com/ and sign up for the event. Follow IFEX Philippines on Facebook, Twitter and Instagram to get more updates on the event.

Food Philippines sizzles with unique flavors and textures in SIAL Paris

Food Philippines, the country’s branding initiative for food exports, once again unified the Philippines’ presence in a high-impact promotion of the country’s terroir food products in SIAL Paris, the world’s largest food innovation observatory in the world.

SIAL or the Salon International de l’Agroalimentaire (SIAL), is the banner food event in France which celebrated its 50th edition on Oct. 16-19, 2014 at the Parc des Expositions de Paris – Nord Villepinte, Paris, France.

Fifteen (15) Philippine companies showcased their best food brands to over 130,000 trade buyers from 200 countries who visited SIAL.

Featured Philippine 'terroir' products
Featured products under the terroir setting of the Food Philippines Pavilion included the Pili nut from Bicol, Malagos chocolates of Davao, Amadeo coffee and mango liqueurs, heritage rice, coconut nectar vinegar, coconut sugar, and desiccated coconut. Other products featured include: dried mangoes of Cebu, banana chips from Davao, and Manille Liqueur de Calamansi.

The country’s tropical fruits, coconut products, fresh and canned tuna, and a number of innovative products like the popping juice balls drew very strong interest from the buyers. This year, the Philippines earned a combined initial sales record of US$29.37M, generating 223 trade inquiries with high potential for future business. The reported sales figure is 52% higher than the previous participation in said event in 2012.

“The Philippine participation in SIAL Paris is a wonderful opportunity for our food exporters to tap into the enormous European market as well as meet buyers from other parts of the world who are looking for high-value and distinct products. These products will definitely be making waves in European supermarkets and specialty stores very soon,” said Ms. Rosvi C. Gaetos, Executive Director of CITEM.

The local companies which participated in SIAL were: B-G Fruits and Nuts Manufacturing Corporation; Brandexports Philippines, Inc. / Profood International Corporation; Century Pacific Food, Inc.; DLA Naturals, Inc.; Franklin Baker Company of the Philippines; GSL Premium Food Export Corporation; JUD Products Philippines, Inc., M. Lhuillier Food Products, Inc.; Marigold Manufacturing Corporation (Mama Sita’s); Miesto International Foods Corporation; Philfresh Corporation; Philippine Grocers Food Exports, Inc.; Philippine International Trading Corporation; See’s International Food Manufacturing Corporation; and Universal Robina Corporation.

Switzerland Global Enterprise's Remo Daguati (2nd from the left) and Ralph Langholz (5th from the left) meet with Director  Senen M. Perlada of Philippine Export Management Bureau (EMB) and CITEM Executive Director Rosvi C. Gaetos to discuss future collaboration aimed to strengthen Philippines exports.  Joining them are: CITEM's Deputy Executive Director Rhea Matute, Philippine Trade and Investment Center – Paris Commercial Attache Vichael Roaring and EMB's Rorie Castillo.
Switzerland Global Enterprise’s Remo Daguati (2nd from the left) and Ralph Langholz (5th from the left) meet with Director Senen M. Perlada of Philippine Export Management Bureau (EMB) and CITEM Executive Director Rosvi C. Gaetos to discuss future collaboration aimed to strengthen Philippines exports. Joining them are: CITEM’s Deputy Executive Director Rhea Matute, Philippine Trade and Investment Center – Paris Commercial Attache Vichael Roaring and EMB’s Rorie Castillo.

“We are happy to learn that the organizers of SIAL value the contribution of our Philippine food exporters in providing more fresh and healthy food options to the over-all offering of SIAL and that they are looking forward to see the Philippine participation grow in SIAL in the coming years,” added Ms. Gaetos.

Of high interest to a large number of buyers are the country’s coconut products such as dessicated coconut, coconut water, coconut sugar, virgin coconut oil, and coconut flour. The buyers complimented the superior quality of the Philippine coconut products, which also fascinated even the ASEAN exhibitors. The country’s dried fruits such as banana, mangoes, coconut, papaya, and jackfruit, which were processed in various forms like fresh, dried, juices, jams and marmalades, syrups, also received numerous business inquiries. The superior taste and quality of our dried fruits have been well-recognized by the market. Tuna, being a consistent bestseller in SIAL, still has a very strong demand in Europe. Century Pacific’s canned tuna with variant flavors and Philfresh’s fresh frozen tuna were highly-regarded for their quality.

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Brandexports Philippines, Inc.’s Tomas Medina provides tasting samples to buyers.

The Philippines’ new products; specifically pili nuts, coconut sugar and flour, premium coconut nectar vinegar, the Manille liqueur de Calamansi, and the premium vinegar; caught the interest of buyers and the media, since they have the potential to excite the market as something new and innovative. In addition, Marigold Manufacturing Corporation or Mama Sita’s reported that foreign buyers are becoming more open to try the Philippine heritage sauces and mixes, which could possibly expand the market beyond the Filipino communities abroad.

Other bestsellers in the Philippine Pavilion were: banana chips, tropical fruit juices, and assorted dried fruits. The Philippines food offerings in SIAL have passed the European Union’s international safety and quality regulations and certification requirements such as Halal, Organic, Fair Trade, and British Retail Consortium/European Union.

Joyce Lapuz-Sandoval of Mama Sita gives a buyer a taste of their heritage recipes.
Joyce Lapuz-Sandoval of Mama Sita’s gives a buyer a taste of their heritage recipes.

While as expected that most buyers were from the EU – France, Germany, Spain and Italy, quite a number of buyers from the United States, United Arab Emirates, as well as non-traditional markets such as the French Colonies, Eastern Bloc nations and Scandinavia, also visited the Philippine Pavilion.

The Philippine participation in the above trade fair is led by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry.