Top Chinese trade delegation seeks PH food exports at IFEX Philippines: NXTFOOD ASIA

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Banana is one of the Philippines top agricultural exports to China.

A delegation of top food companies from Shanghai, China and its surrounding cities seek to source food products and ingredients from the Philippines in the upcoming 13th edition of IFEX Philippines: NXTFOOD ASIA on May 24, 2019, at the World Trade Center Metro Manila (WTCMM).

This Chinese buyer delegation will represent 12 companies from the seafood, snacks, cold chain and agricultural products sectors. They were given the “Very Important Buyer” (VIB) status by the Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-CITEM).

“One company is seeking to increase banana orders from 120 to 300 containers per week while another is looking to find sources for snacks, fruit chips, nuts and other new and exciting food that they can carry in more than 2,700 outlets across China,” said Vice Consul Mario Tani from the Philippine Trade and Investment Center (PTIC-Shanghai) and in-charge of bringing the delegation.

Organized by DTI-CITEM, IFEX Philippines is the biggest export-oriented food fair in the Philippines with more than 2,000 buyers and over 800 exhibitors participating this year.

Presenting “NXTFOOD ASIA,” this edition will host a grand showcase of the innovations and culinary techniques behind the country’s top agricultural export products with a focus on the Premium 7.

Selected Chinese representatives will also hold a forum and panel discussions titled, “How to Launch Your Food Brand Successfully in the China Market” and “Key Food Trends in China,” to help food companies in the Philippines enter the Chinese market. These talks will be held from 2PM to 6PM on May 24 at the Hidalgo Room of the WTCCM.

“During this activity, there will also be ample time provided for business meetings and matching with the participating Chinese companies,” noted Vice Consul Tani.

China is the Philippines’ largest trading partner with bilateral trade amounting to 55.7 billion US dollars in 2018.  Total agricultural exports to China from the Philippines increased by 62% in 2018 to 678.6 million US dollars, with products such as Cavendish bananas, pineapples, papaya and mango as top contributors.

Other food-related industries, such as the snack industry in China, are showing robust growth with forecasts of a 444 billion US dollars valuation by 2020 to serve the growing needs of the Chinese population, which is projected to grow to 1.42 billion by the end of 2019.

According to Vice Consul Tani, there are still a lot of products that China can source from the Philippines.  These include fresh and processed seafood, individually quick-frozen (IQF) fruits, coconut-related products, avocado, durian, mangosteen, sauces and various condiments, among others.

“IFEX is a great platform to showcase the best of what the Philippines can offer and help push for more exports of bananas and other food and agricultural related products, which is also one of the DTI’s key initiatives,” he added.

China’s food imports have quadrupled over the last decade and China aims to import US $5 trillion worth of products and services in the next 5 years.

With its growing economy and consistent increase in consumption trends, there is enormous potential for suppliers from the Philippines to benefit from China’s market and increase their footprint as well as their revenues.

Food Philippines to showcase premium, healthy and Halal-certified products in Dubai

Food Philippines will usher in more trade opportunities for the country’s food industry as it brings premium, healthy and halal-certified food products in the forthcoming 21st “Gulfood: Gulf Food Hotel and Equipment Exhibition and Salon Culinaire” slated at the Dubai World Trade Center on February 21-25, 2016.

Twenty-four food companies have been tapped by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), to represent the country in the biggest annual trade show in food and hospitality. CITEM aims to engage the prospect market in the Middle East by featuring a new lineup of healthy food products that are natural as well as organic.

The Food Philippines Pavilion in last year’s GULFOOD participation.
The Food Philippines Pavilion in last year’s GULFOOD participation.

“There is an overwhelming feedback from the last year’s Gulfood participation, which only proves that there is a potent market in the Middle East which we can strongly influence,” said Rosvi Gaetos, executive director of CITEM.

In response to the increasing demand for healthy and halal-certified food in the international market, part of the country’s objective this year is to expand food choices to offer to the buyers and to introduce new product lines.

Last year, the Food Philippines Pavilion garnered an impressive sales of USD104.34 M, surpassing its record over the years. Breaking down top products from last year’s participation, 26 percent of the total sales came from coconut water and juice; 23 percent from dried mangoes, dried fruits and banana chips; and 18 percent from fresh fruits like cavendish bananas, pineapples, and mangoes.

The Philippine delegation in Gulfood 2016 hopes to strengthen the market for the Philippine food products in Dubai. Dubai is a strategic trading point in the Middle East, located between Asia, Europe and Africa, which makes Dubai a melting pot of flavors and a strategic domain for Philippine trade. The GCC population is expected to grow beyond 50 million mark by 2020, which will incite the growth of various development sectors, including the food sector in the region.

“The United Arab Emirates is one of the leading trade partners of the Philippines. Establishing the Philippine Food Market in UAE will further develop our booming export industry in the Middle East,” said Gaetos.

Food Philippines is a branding initiative that ensures food products made of quality, healthy, natural ingredients are derived from the Philippines’ tropical islands. It unifies the overseas promotional efforts of CITEM. Under this national brand, the Philippines is positioned as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of fresh fruits and marine products.


Visit the Food Philippines Pavillion at booth number E8-10 / F8-9, Hall 8, at the Dubai World Trade Center on February 21-25, 2016.

CITEM introduces DEFood at Anuga 2013

The Philippines continues to grow as one of Asia’s most reliable source for high-grade food products, showcasing a feast of flavors through participations in trade fairs abroad under the unifying country brand of Food Philippines. This year at Anuga, the world’s leading food fair, the Center for International Trade Expositions and Missions (CITEM) takes the Philippine food industry a notch higher as it launches the Design for Exports Program for the Food Sector (DEFood) , featuring seven of the country’s top commodities dubbed the Philippine Premium 7.

The DEFood program is an initiative of CITEM that entails products development and branding, food packaging development and enhancement, alignment to market requirements, and promotion across the local and international markets. The program focuses on seven commodities – Coconut, Pineapple, Mango, Banana, Coffee, Cacao, and Tuna – chosen for versatility, global demand, and its strength in exports. Natural, healthy, artisanal, and distinctly Filipino – these define the products that will be developed for Philippine Premium 7.

In creating DEFood’s Philippine Premium 7, the goal is to create and promote a Philippine brand for premium foods. The program partners with small and medium scale food companies, producers, and manufacturers in crafting products that will cater to the premium market. Not limited to simply developing food products, the program will also bring together a team of chefs and baristas that will develop menus and recipes using the Premium 7 commodities. All these work towards positioning the Philippines as a source for high-quality, premium-grade, and innovative food offerings.

Food Philippines, featuring DEFood and the Philippine Premium 7 will be at Anuga, 05 – 09 October 2013, so don’t forget to SAVE THE DATES and visit the Philippine Pavilion, Hall 1, A-057g/B-060g & A-050/B059 at the Koelnmesse in Cologne, Germany.

For more information on the participation, visit

A Feast of the Philippine Premium Flavors at Anuga 2013

Food Philippines presents a feast of the country’s distinct flavors in the international food market, bringing the country’s top-of-the-line and premium food products to this year’s Anuga on 5-9 October 2013, Hall 1, A-057g/B-060g & A-050/B059 at the Koelnmesse in Cologne, Germany.

The Philippine participation in Anuga 2013, with the country brand Food Philippines, is organized by the Center for International Trade Expositions and Missions (CITEM) and the Department of Agriculture’s Agribusiness Marketing and Assistance Service (DA-AMAS).

Food Philippines serves an array of premium textures and flavors that fully embody the Philippines’ food offerings that are grown and manufactured to satisfy the ever-changing demands of the world market, be it for fresh or processed food products.

At Anuga 2013, Food Philippines will showcase the country’s finest food products featuring tropical fruits, marine food products, value-added coconut products, and more. The participation at the food show will also mark the launch of CITEM’s Design For Exports Program for the Food Sector (DEFood), highlighting seven commodities: coconut, pineapples, banana, mango, coffee, cacao, and tuna – the Philippine Premium 7. Through Anuga, the participation aims promote the Philippines as a viable source for top-quality food products, as well as grow and sustain Philippine food exports performance in the European market.

Anuga is one of the biggest and most attended food shows in the world, attracting a great number of companies to exhibit, plus a multitude of food brokers, importers, wholesalers, and other industry players and experts from all over the globe. Bringing Food Philippines to the event presents new opportunities for the country’s food industry, allowing Philippine manufacturers to form partnerships with fresh business prospects and also strengthen connections already formed with the industry’s movers and shakers.

Food Philippines will be bringing the finest products from these companies: Andy Albao Enterprise; B-G Fruits & Nuts Manufacturing Corporation; Brandexports Phils. Inc. / Profood Int’l. Corp.; Celebes Canning Corporation; Fitrite Inc.; GSL Premium Food Export Corporation; KSK Food Products; Linkage Foods Venture Corporation; M. Lhuillier Food Products Inc; Mega Fishing Corporation; Monde M.Y. San Corporation; Philbest Canning Corporation; Philfresh Corporation; Philippine Grocers Food Exports, Inc.; Prime Fruits International Inc.;Q-Phil Products International; Raw Brown Sugar Milling Co., Inc.; and See’s International Food Mfg. Corp.

Discover more of what the Philippines has to offer at IFEX Philippines, Asia’s Ethnic Food and Ingredients Show, 21 – 24 May 2015.

For more information on Food Philippines at Anuga, visit