The eye of the financial world was on the Philippines as the country played the role of gracious host to the 45th annual Asian Development Bank (ADB) Summit this past 2 – 5 May 2012 at the Philippine International Convention Center (PICC) and the SMX Convention Center.
The high-profile event provided an opportunity for countries to share insights on economic growth and development. For the Philippines, it was a chance to promote its economic progress and its tourism.
The Center for International Trade Expositions and Missions (CITEM) assisted in exhibitions and venue enhancement as its part of the Philippine Organizing Committee.
CITEM was tapped for its signature event, Manila FAME, whose thrust is promoting Philippine export and design. After the success of Manila FAME’s March show, the ADB Summit provided another opportunity to showcase to a global audience the Philippines and its creative industry. The most successful settings from Manila FAME were chosen to be recreated at the summit venues – the Creative Industry setting under the Philippine Pavilion and Manila FAME March 2012’s DeXign setting, TrendCast, and “The Colony.”
The PICC featured Manila FAME’s DeXign setting, showcasing top furniture and furnishings curated by Budji Layug and Kenneth Cobonpue.
Among the companies involved in the DeXign setting were:
- Bon-Ace Fashion Tools, Inc.
- Catalina Embroideries
- Cebu Fil Veneer Corporation
- GSG by Flora Creatives
- Kalikasan Crafts
- Locsin International
- Maze Manufacturing Co. Inc.
- MCCA Industrial Corporation
- Miles Ahead Corporation
- Natures’s Legacy Eximport Inc.
- Sterling Gifts, Inc.
- Tadeco Inc.
The SMX Convention Center housed the Creative Industry Setting under the Philippine Pavilion. The setting showcased Philippine design through the decades, from the 80s, to the 90s, and the 21st century, as well as the rise of Philippine design in the global market, highlighting the unique and innovative quality of Philippine design.
With the Creative Industry Setting, The Manila FAME Trend Store-incarnate called TrendCast was also featured at SMX, showcasing the March trends Paradiso, Stone Age, and Tribal Fusion. Companies featured in this setting were:
- Art N’ Nature Manufacturing Corporation
- Bon-Ace Fashion Tools Incorporated
- Calfurn Manufacturing Philippines Incorporated
- Catalina Embroideries, Incorporated
- Craft Mill, Inc
- Crystal Seas Handwoven and Handcrafted Products
- CSM Philippines Incorporated
- Ferimar Import-Export Incorporated
- Floreia by CVD Ventures
- Hacienda Crafts Company Incorporated
- Island Girl Philippines
- Obra Cebuana Incorporated
- Riviera Clay Philippines Incorporated
- Sarilinlikha Novelties
- Shell Arts Company Incorporated
- Stanpuz Corporation
- Dela Cruz House of Piña
- Asia Ceramics Corporation
- Cancio Contract Furniture Corporation
- Maze Manufacturing Co., Incorporated
- Venus Crafts
Manila FAME’s registration counter called “The Colony,” also featured at the SMX Convention Center, is the honeycomb-like structure featured at the recent March 2012 show. It is the product of the collaborative efforts and skills of the artists that form EPOCH, a group of designers and artists with Filipino roots based all over the world. They are Daniel Latorre-Cruz, Martha Cech, Stanley Ruiz, Jinggoy Buensuceso, and Wataru Sakuma.
CITEM’s Manila Wear collections became one of the event’s highlights as statuesque models showcased fashion apparel and accessories designed by renowned Filipino designers under the curatorship of Josie Natori.